ChatGPT: Where (and Where Not) to Apply it in Healthcare
The #HCBiz Show!
On this episode, we talk with Matt Hollingsworth, CEO of , about ChatGPT. If you've been reading the headlines, and maybe even experimenting with Chat GPT yourself, but don't quite grasp what's going on, then this episode is for you. Mat gives a not-too-technical, high-level explanation of what's going on under the hood so that you have proper context for the discussion. Then, Matt outlines the potential benefits, and potential harms, of applying ChatGPT in healthcare. Finally, Matt shares his experience launching Carta Healthcare, including how he convinced VCs that software plus...
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Medicaid Transformation: Past, Present, and Future with Alan Weil of Health Affairs
The #HCBiz Show!
Medicaid Transformation. 1115 waivers. Delivery System Reform Incentive Payment (DSRIP) programs. Expansion. Contraction. We’ve been at this for a long time. Why isn’t Medicaid transformed already? Well… it turns out that this is really difficult work. First off, there are complex political and ideological issues. Even if we all agree that we want the best healthcare for every American – a conceptually easy outcome to rally behind – we don’t all agree on what that looks like, how to get there, or how to pay for it. Second, it takes a long time for policy levers to play out in the...
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Should Patients Be Charged for Messages to their Doctors?
The #HCBiz Show!
Cleveland Clinic recently announced that they would begin . This flies in the face of everything the industry is talking about when it comes to patient engagement and value-based care. At the same time, it is quite unreasonable to think that a doctor should be available for questions at any time, for free. How can we protect the clinicians' time AND provide the patients with the care and attention they need? And why are we moving away from value-based care? Craig Joseph, MD, Chief Medical Officer of Nordic Consulting Partners, and Matt Lambert, MD, Chief Medical Officer for Curation...
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Take it All With a Grain of Salt
The #HCBiz Show!
Don and Shahid discuss NCQA's Health Innovation Summit (November 2022) and FHIR Dev Days (June 2022). They explore these events as examples of how to interpret what you hear at conferences, in industry media, and even on podcasts like this. The discussion covers a lot of ground including: What is NCQA? What is HEDIS? What does it mean to move from Electronic Clinical Quality measures (ECQM) to Digital Quality Measures (DQM)? Can FHIR really do all that!? Specified, but not implemented (this is important) Why is it hard to innovate and sell innovations in the quality measure space? How...
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The State of Blockchain and Web3 in Healthcare with Ray Dogum
The #HCBiz Show!
On this episode, we talk with Ray Dogum, MS, MBA about the state of blockchain and web3 technology in healthcare. Ray is the producer and host of the where he discusses blockchain developments in healthcare with industry experts. There was quite a hype cycle around blockchain in healthcare that has died, but there is still real development being done and plenty of opportunity to create value in the future. We’ll break down the pockets of success that are happening today and talk about where things could be headed in the future. For complete show notes and links visit:
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Can I Buy You Lunch (and tell you about my product)?
The #HCBiz Show!
Some people tell doctors that anything more than a cup of coffee is a conflict of interest. What about executives? Is it ok to take them out to lunch? What about a trip to the Super Bowl? Is there a line? Where is it? On this episode, Don and Shahid discuss a recent LinkedIn discussion where a healthcare executive called shenanigans on himself and his colleagues for accepting gifts. The gift is a symptom... not the underlying issue. Tune in to find out what the issue is and how to fix it. Plus, learn why Don hates RFPs and how we can do those better too.
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The Business Case for Being Patient-First with Brian Sanderson
The #HCBiz Show!
There's no business case for doing the right thing in healthcare. Fortunately, being patient-first is the right thing to do and can be good for business too. Today we talk with , national healthcare management leader at and author of the new book, The Patient-First Revolution. In it, Brian provides a blueprint for hospitals to skyrocket net revenue by boosting patient experience (#HCBiz listeners can grab a free copy of the book ). Brian explains it's important to think about more than short-term financials. Yes... you need to operate efficiently and run a sound business… those are...
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Building an Innovation Lifecycle Ontology
The #HCBiz Show!
It's easy to experiment with new tech and produce products that look and sound innovative. It's much harder to tie your innovation efforts to strategic objectives with measurable outcomes and then scale the solution across your organization. The former leads to "death by pilot". The latter makes a difference in people's lives. We need a more disciplined approach to innovation if we want to make a difference. In this episode (Ep. 201) we introduce the concept of the Healthcare Delivery Organization Innovation Lifecycle Ontology or HDO-ILO. That's a fancy way of saying that we are attempting to...
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Episode 200!!! What's Next for the show?
The #HCBiz Show!
On this episode, Don Lee and Shahid Shah celebrate 200 episodes of The #HCBiz Show! We discuss what we've done over the past 6 years and tell you where we're headed next. In a nutshell, we're going to work to codify what we've learned about innovation in healthcare over the past 200 episodes and in our decades of deploying digital health solutions. We're steering the effort, but we need your help. There will be plenty of ways to get involved. Thanks for learning with us over the past 200 episodes. Here's to 200 more! Oh... and we're on YouTube now too if you prefer the visuals: ...
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Putting Ambient Intelligence into the Clinical Workflow at Scale with Peter Durlach
The #HCBiz Show!
There’s no shortage of development when it comes to AI and ML in healthcare. The technology is already powerful and continues to advance. The challenge, as always, is getting things into the clinical workflow. And doing so at scale. Nuance has a plan to help innovators and health delivery organizations find alignment and get the right tools integrated into the clinical workflow quickly. Nuance started with ambient intelligence in the sensory realm. In computing, refers to electronic environments that are sensitive and responsive to the presence of people. Today, Nuance’s Dragon...
info_outlineThe COVID-19 crisis has presented marketers with quite a challenge. Customers don't want to be sold to and no one wants to spend money. In fact, traditional marketing has been paused for fear of coming off as insensitive and out of touch. But that doesn't mean you stop. You just do it differently. The pandemic is driving marketers back to the fundamentals of relationship building and value creation. This is how you stay relevant during the crisis, and as we reopen the economy. On this episode, we talk with Jared Johnson of Shift.Health about how to get it done.
You'll learn:
- How buyers priorities have changed over the past couple of months
- The importance of "Show. Don't tell."
- What to do when your buyers don't want to be sold to
- How to understand your buyers needs when they don't want to hear from you
- What to do when the top of the funnel is blocked and the middle of the funnel is slower than ever
- How to create opportunities for your customers - and no, we don't mean the opportunity to buy your product
- Why it's more important than ever to double-down on relationships
- The right way to do email in a crisis
- How to think like your customers and why that helps you add value
- How to do your homework before a cold email or LinkedIn message
- Understanding where you have the authority to speak
- Why you should extend your marketing to include the experience your customers have when they consume your product or service
Today's guest:
Jared Johnson builds innovative healthcare brands through digital strategy and engaging content that turns heads. He is a digital branding consultant, rapping keynote speaker, prolific content creator, host of the Healthcare Rap Podcast, and author of Connect the Docs: Put Digital Health Into Practice. He is founder of the Shift.Health Content Network, the infotainment network of podcasts and video series that are shifting how healthcare is marketed and experienced. Onalytica listed him as a #DigitalHealth Top 100 Influencer, and his peers nominated him to the #HIT100 list of health IT social media influencers twice.
Healthcare Rap Podcast - http://healthcarerap.com/Jared's LinkedIn - https://www.linkedin.com/in/jaredjohnson/Jared's Twitter - https://twitter.com/jaredpianoShift.Health Content Network - https://shift.health/Shift podcasts - https://shift.health/podcasts/Shift video series - https://shift.health/videos/
Full show notes and links: https://thehcbiz.com/marketing-in-a-post-covid-world-with-jared-johnson
Sponsor:
This episode is sponsored by Formstack.
Formstack is a workplace productivity platform that simplifies healthcare data processes. Healthcare teams can transform piles of paperwork into automated workflows that are easy to administer and 100% HIPAA compliant. From appointment scheduling to insurance verification, Formstack makes it easy to breeze through administrative tasks, reduce security risks, and improve patient care and satisfaction. Learn more and try Formstack here.