Podcast #1211: Why Are Consumers Skipping New Streaming Devices

On this week’s show we take a look at why people are not upgrading their set top boxes and we read your emails and take a look at the week’s news.

News: 

• Samsung Develops Cheaper Method Of QLED Panel Production
• Netflix puts more ads on originals than licensed titles
• Vizio TVs will now be sold exclusively at Walmart
• Classic Looney Tunes Cartoons Will Move to Tubi After Leaving HBO Max

Why Are Consumers Skipping New Streaming Devices

We are big fans of streaming devices for a bunch of reasons like; they have the latest hardware so streamers can take advantage and give you higher quality. Or apps are updated more frequently, Or even that you can have identical experience across different manufacturers. Regardless of why we love them, a recent report by Cord Cutters News, said that devices like Roku, Amazon’s Fire TV, Apple TV, and Google TV aren’t flying off the shelves this year. So, what’s behind this? 

Why Skip the Upgrade?

Well it may be that your 2022 Fire TV Stick is still streaming “Stranger Things” in glorious 4K, or maybe that your Roku Smart TV hasn’t missed a beat with the latest Disney+ releases. According to Cord Cutters News, the majority of Americans are saying, “Why fix what ain’t broke?” The survey reveals that many are perfectly happy with their current streaming devices, which continue to deliver Netflix, Hulu, and more without a hitch.

There is also an opportunity cost that spending $50–$150 streaming gadget means they may have to give up a streaming service. “Consumers are realizing last year’s Roku or Fire Stick still streams 4K just fine. Unless there’s a major leap in features, there’s little incentive to upgrade.” So, if your device is still slinging episodes of “The Bear” without buffering, why shell out for a new one?

What’s Holding People Back?

1. Device Longevity: Unlike some consumer electronics, which seem to demand upgrades every couple of years, streaming devices are built to last. Companies like Roku, Amazon, and Apple push regular software updates, keeping older models compatible with new apps and features. For example, a 2019 Roku Smart TV can still handle the latest streaming services like a champ. 
2. Market Saturation: The numbers don’t lie. Over 80% of U.S. households already own a smart TV or streaming media player, according to 2024 stats from Statista. For many, it’s not about “needing” a new device—it’s about whether they want the hassle of setting up another one. If your living room is already equipped with a streaming stick or smart TV, adding another gadget might feel like overkill.
3. Cost vs. Benefit: For some setting up a new streaming device means re-entering Wi-Fi passwords, logging into apps, and maybe even dealing with a new remote. For most folks, the minor perks of a newer model (slightly faster processor? Shinier interface?) don’t justify the cost or effort.

What’s Next for Streaming Devices?

If Americans aren’t rushing to buy new streaming devices, what’s the game plan for companies like Roku, Amazon, Apple, and Google? They’ll need to get creative to get us to upgrade. Here are a few possibilities:

• Software Innovations: Expect a bigger focus on user interfaces, Better more relevant content recommendations, or even augmented reality for interactive viewing. 
• Bundling Deals: To entice satisfied users, companies might offer sweeteners like a free Fire TV Stick with a new smart TV or a discounted Apple TV+ subscription with a new device. 
• Exclusive Content: “Roku and Amazon are likely to double down on exclusive content or partnerships to make their devices more appealing, even to satisfied users.” It’s all about giving us a reason to upgrade when we’re already content.

Takeaways

So, what’s the bottom line? If you’re one of the many Americans skipping the streaming device upgrade in 2025, you’re in good company. Your current Roku, Fire TV, or Apple TV is likely still performing well, thanks to solid hardware and regular updates. But keep an eye out for deals or game-changing features—like faster processors, better voice controls, or exclusive content—that might make an upgrade worth it.