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#221: Andréa Jones: Align Social Media & Content to Expand Business Growth

Healthcare Entrepreneur Academy Podcast

Release Date: 12/09/2021

#253: Why It's Important To Document Every Huge Move You Make In Business And Turn Them Into Lessons show art #253: Why It's Important To Document Every Huge Move You Make In Business And Turn Them Into Lessons

Healthcare Entrepreneur Academy Podcast

Being an entrepreneur is all about adapting. There are no rules, and the right decision for you might not be right for someone else. Every business is different. You need to adapt each lesson to your own situation. In this episode, Jason A. Duprat, Entrepreneur, Healthcare Practitioner, and Host of the Healthcare Entrepreneur Academy podcast, talks about how best practices for others might not necessarily work the same for you. Here, you'll hear his personal story on how blindly following by-the-book strategies can backfire greatly. As entrepreneurs, knowledge can only progress when paired...

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#252: How to Leverage Your Business to Serve Others show art #252: How to Leverage Your Business to Serve Others

Healthcare Entrepreneur Academy Podcast

What is your true purpose in life? In this episode, Jason Duprat talks about leveraging your business to serve others. It’s human nature to focus too much on our daily grind and on ourselves, but how often do we pause to reflect on our purpose; on giving back to the world? Jason shares personal stories on how being a healthcare entrepreneur gave him the means to do just that, especially in helping his family during difficult times.     EPISODE HIGHLIGHTS In continually growing your income, you'll eventually realize that money doesn't buy you true happiness. Money is not the root...

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#251: Adding Value to Sell, Market, & Distribute Innovative Healthcare Solutions with Bruce Lieberthal show art #251: Adding Value to Sell, Market, & Distribute Innovative Healthcare Solutions with Bruce Lieberthal

Healthcare Entrepreneur Academy Podcast

Jason A. Duprat, Entrepreneur, Healthcare Practitioner, and Host of the Healthcare Entrepreneur Academy podcast, discuss cutting-edge medical solutions and technologies with Bruce Lieberthal, a former practicing dentist who is now a chief innovations officer at Henry Schein, Inc. Bruce explains how he evaluates innovative solutions, advise medical and dental business units on emerging trends, and connect the company’s sales, marketing, and distribution capabilities with new products for better practices and deliver excellent patient care.   EPISODE HIGHLIGHTS Bruce was a practicing...

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#250: Tactical Tuesday: How Your Pain Becomes Your Progress show art #250: Tactical Tuesday: How Your Pain Becomes Your Progress

Healthcare Entrepreneur Academy Podcast

OVERVIEW: Jason A. Duprat, Entrepreneur, Healthcare Practitioner, and Host of the Healthcare Entrepreneur Academy podcast, discusses how pain is part of the process on the road toward progress. In new businesses, there will always be mistakes along the way, and these are either going to cost time or money. However, Jason points out that these challenges must be faced despite how frustrating they are because they will make you stronger as a business owner. EPISODE HIGHLIGHTS Pain is always present in business, taking the form of mistakes and challenges. People are innately wired to avoid...

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#249: Tactical Tuesday: Why Not Using A CRM Is Slowing Your Business's Growth show art #249: Tactical Tuesday: Why Not Using A CRM Is Slowing Your Business's Growth

Healthcare Entrepreneur Academy Podcast

OVERVIEW: Jason A. Duprat, Entrepreneur, Healthcare Practitioner, and Host of the Healthcare Entrepreneur Academy podcast, talks about one of the common problems why business owners are doing less than they should be by not implementing a customer relationship management software. A systematized process to follow up on leads is an essential tool every business owner needs because every lead is a prospective customer. Jason explores how a CRM is beneficial in the long run, so business owners do not leave a substantial amount of revenue on the table by not properly following up with leads. ...

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#248: Eric Miller: Build Business Profits, Enterprise Value & Assets as a Practice Owner show art #248: Eric Miller: Build Business Profits, Enterprise Value & Assets as a Practice Owner

Healthcare Entrepreneur Academy Podcast

OVERVIEW: Jason A. Duprat, Entrepreneur, Healthcare Practitioner, and Host of the Healthcare Entrepreneur Academy podcast, discusses businesses of private practice owners with Eric Miller, co-founder and chief financial advisor at Econologics Financial Advisors, a full-service investment advisor firm and insurance agency. Eric explains how private practice owners get abundant income streams through profitable, sustainable, and transferable businesses.    EPISODE HIGHLIGHTS Eric grew up in a blue-collar family in Ohio. Having transferred to Clearwater, Florida, he started his...

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#247: Tactical Tuesday: The One Thing  That Can Prevent You From Getting Screwed When Someone Quits show art #247: Tactical Tuesday: The One Thing That Can Prevent You From Getting Screwed When Someone Quits

Healthcare Entrepreneur Academy Podcast

OVERVIEW: Jason A. Duprat, Entrepreneur, Healthcare Practitioner, and Host of the Healthcare Entrepreneur Academy podcast, talks about the importance of standard operating procedures and documentation within a business. Recently, one of the long-time contractors from his marketing department left the company in a very unprofessional way by resigning on the spot. Jason provides insight into what preparations can be done to prevent your business from struggling if situations similar to this happen to you.  EPISODE HIGHLIGHTS One contractor quits from Jason’s marketing team, exposing...

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#Bonus: Champions of Charity: Kimberly Juroviesky: Ensuring Safe Ketamine Access for Pain & Mental Health Patients show art #Bonus: Champions of Charity: Kimberly Juroviesky: Ensuring Safe Ketamine Access for Pain & Mental Health Patients

Healthcare Entrepreneur Academy Podcast

OVERVIEW: Jason A. Duprat, Entrepreneur, Healthcare Practitioner, and Host of the Healthcare Entrepreneur Academy podcast, is joined by Kimberly Juroviesky, a retired nurse practitioner, USAF veteran, and president of Ketamine Taskforce, Inc. Kimberly developed Complex Regional Pain Syndrome due to an injury while on active duty, which led her to get ketamine infusions as part of a research study. She shares how ketamine therapy helps reduce her pain to what she describes as “liveable levels” and shares insight into her advocacy efforts to provide more patients access to ketamine therapy....

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#246: Tactical Tuesday: Stop Accepting Average If You Want Above Average Results show art #246: Tactical Tuesday: Stop Accepting Average If You Want Above Average Results

Healthcare Entrepreneur Academy Podcast

OVERVIEW: Jason A. Duprat, Entrepreneur, Healthcare Practitioner, and Host of the Healthcare Entrepreneur Academy podcast, talks about the need to stop giving average effort when expectations call for above-average results. Effort is a two-way street: what you give is what you get. Jason has encountered several people whose expectations are far beyond what they do, which only falls into disappointment. He explains why a change in mindset and a performance upgrade can help you reach that above-average result. EPISODE HIGHLIGHTS Do everything to the best of your ability. Average businesses go...

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#245: Jeremiah Robison: The Duality of Being an Entrepreneur & A Parent Seeking Solutions show art #245: Jeremiah Robison: The Duality of Being an Entrepreneur & A Parent Seeking Solutions

Healthcare Entrepreneur Academy Podcast

OVERVIEW: Jason A. Duprat, Entrepreneur, Healthcare Practitioner, and Host of the Healthcare Entrepreneur Academy podcast, discuss clothing for movement with Jeremiah Robison, CEO of Cionic, an innovative company building lightweight and durable bionic clothing driven by powerful algorithms that adapt in real-time to each individual’s mobility needs. Jeremiah tells how his mission to provide a wearable solution to augment function and improve outcomes for individuals impacted with neurological movement disorders, especially his daughter with cerebral palsy, has led him to establish the...

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More Episodes

OVERVIEW:

Jason A. Duprat, Entrepreneur, Healthcare Practitioner, and Host of the Healthcare Entrepreneur Academy podcast talks with Andréa Jones, creator of the Savvy Social School and Host of the Savvy Social Podcast. She shares tips for business owners on how to best utilize social media and content, including how much time to dedicate to both. She also dives into her strategies for building brand awareness and engagement. 

EPISODE HIGHLIGHTS:

  • Andréa learned about entrepreneurship from her parents.  She launched her first blog in 2004 and started a YouTube channel in 2007.
  • After graduating with a degree in English Literature in 2012, she managed Marriott Hotel’s social media platforms while working in hospitality.
  • Andréa talks about her transition from freelancer to business owner and the challenges she overcame. She started her business in March of 2014 because she wanted remote flexibility, as well as more time and freedom.
  • She started out writing product descriptions and Facebook posts for a client. She built out her package offer and started pitching her social media services and soon had recurring business. 
  • Her course was launched in 2017 and she transitioned the course to a membership model in 2018.  
  • Early on, her course focused on training how to do Facebook posts, write content, and increase conversion rates. Now, her training is focused on developing leadership skills and increasing business profit. 
  • Andréa recommends spending one hour per week for social media posting and 30 minutes per day for engagement. Don’t get lost in the scroll!
  • Focus on providing value, showing up, and building thought authority. 
  • Jason and Andréa discuss the pros and cons of joining a Facebook Group. One of the greatest pros is fostering community through sharing versus posting. 
  • Social media content that makes people feel seen and not alone is not only popular, but it’s also effective because it resonates with users. 
  • Constantly check your metrics and adjust your strategy when necessary.
  • It takes seven to 12 touchpoints to convert a prospect into a customer.  

3 KEY POINTS:

  1. Andréa first used social media as an outlet and a way to reach out to other people who liked the same things she did, and then she fell in love with the content creation aspect.
  2. As a business owner, you should be conscious of how much time you spend on social media and creating content. Focus on your products, services, and networking. Teaching others is a way to constantly build yourself and scale your business.
  3. The three types of content you should utilize on your social media platforms include relating to users, educating users, and providing prospects with an offer.  

TWEETABLE QUOTES:

“The most powerful way to grow your social media platform is for people to share your content. This is virality and it’s a winning strategy.” - Andréa Jones

“Social media never sleeps!” - Andréa Jones

“Compare yourself to yourself.” - Andréa Jones

RESOURCES:

OnlineDrea: https://onlinedrea.com/

Savvy Social School: https://savvysocialschool.com/

Savvy Social Podcast: https://onlinedrea.com/podcast/

Check out Andréa’s free mini-course: https://onlinedrea.com/free

Social Media Unwind: https://socialmediaunwind.com/

Have a healthcare business question? Want to request a podcast topic or speaker? Text Jason at 407-972-0084 and he'll add you to his contacts. Jason will share course announcements, promotions, and let you know when he'll be in your area so you can meet up and talk entrepreneurship!  

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