#262: The 3 Content Production Tips That Can Help Boost Your Engagement Rate & Brand Awareness
Healthcare Entrepreneur Academy Podcast
Release Date: 07/05/2022
Healthcare Entrepreneur Academy Podcast
OVERVIEW: “We're not competitor-obsessed, we're customer-obsessed. We start with what the customer needs and we work backwards.” — Jeff Bezos Jason A. Duprat, Entrepreneur, Healthcare Practitioner, and Host of the Healthcare Entrepreneur Academy podcast, sits down with David Lu, Founder of Axon Video Strategy. In this episode, David shares how he combined his years of Pharmacy experience, passion for Business, and for Video Production expertise to build his value-driven career today. We also learn what separates a regular skill from an in-demand, client-centric service. Tune in to...
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OVERVIEW Jason A. Duprat, Entrepreneur, Healthcare Practitioner, and Host of the Healthcare Entrepreneur Academy podcast, talks about why your business should get cybersecurity insurance and different ways to mitigate risks regarding your business' data being hacked or stolen. EPISODE HIGHLIGHTS: Are you taking the right security measures when protecting yourself and your business' data? The recent attack on SolarWinds Orion software is one of the greatest US cybersecurity breaches and affected close to 18,000 companies. The breach led to massive data compromises in big corporations,...
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OVERVIEW: “Keep it simple, stupid!” – A design principle noted by the U.S. Navy Jason A. Duprat, Entrepreneur, Healthcare Practitioner, and Host of the Healthcare Entrepreneur Academy podcast, talks about keeping your business “Simple.” Jason shares one of the most common traps new business owners fall into – chasing “Shiny Objects” or feeling the need to be “Extraordinary.” You don't need to do extraordinary things to achieve extraordinary results, and in this episode, Jason explains why. Tune in until the end to hear about Jason's new rank-topping book! EPISODE...
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OVERVIEW: Be clear on what problem you can solve, and people will listen. Jason A. Duprat, Entrepreneur, Healthcare Practitioner, and Host of the Healthcare Entrepreneur Academy podcast, sits down with Amelia Roberts, Visibility Strategist, Relationships Facilitator, and the Founder of Solutions by Amelia. When it comes to Entrepreneurship and Marketing, Amelia's passion is second to none. On this episode, she gives us a glimpse of her years of experience in building clients’ businesses, discussing a wide variety of concepts, best practices, and personal anecdotes. EPISODE HIGHLIGHTS ...
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OVERVIEW: “Efficiency is doing better what is already being done.” – Peter Drucker Jason A. Duprat, Entrepreneur, Healthcare Practitioner, and Host of the Healthcare Entrepreneur Academy podcast, talks about the importance of systems and processes. In business, every single second of every single team member counts, so in this episode, Jason teaches us how to streamline workflows and maximize efficiency and productivity through automation, software, and A.I. tools. EPISODE HIGHLIGHTS: All businesses run on a series of workflows, wherein much of what our team members or we do is...
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OVERVIEW: “People are not your most important asset. The right people are.” – Jim Collins Jason A. Duprat, Entrepreneur, Healthcare Practitioner, and Host of the Healthcare Entrepreneur Academy podcast, talks about the best practices when hiring for managerial roles. In this episode, Jason recalls his experiences with recent mis-hires, his key takeaways to avoid potential hiring mistakes, and red flags to consider when screening applicants. EPISODE HIGHLIGHTS: Jason recently had mis-hires for the marketing director position of his business. He's since learned from these...
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OVERVIEW: Communication is 7% Words 38% Tone of Voice 55% Body Language Jason A. Duprat, Entrepreneur, Healthcare Practitioner, and Host of the Healthcare Entrepreneur Academy podcast, sits down with Shelly O'Donovan, CEO of Authentic Influence Group, with certifications in Body Language Training and the Big 5 Personalities. In this episode, Shelly reveals commonly overlooked communication practices and advice on getting better at conveying our true selves. Tune in to learn secrets used by politicians and other communication experts. EPISODE HIGHLIGHTS: Shelly went from politics to...
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OVERVIEW: Challenges are gifts that force us to search for a new center of gravity. Don't fight them. Just find a new way to stand.” – Oprah Winfrey. Jason A. Duprat, Entrepreneur, Healthcare Practitioner, and Host of the Healthcare Entrepreneur Academy podcast, talks about the Realities of Entrepreneurship through the "Bell Curve of Entrepreneurship." In this episode, Jason shares his advice on how to deal with frustration as a business owner, a challenge he has faced lately in his business, and how he overcome that situation. EPISODE HIGHLIGHTS: Bell Curve of...
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OVERVIEW: "When the customer comes first, the customer will last." - Robert Half Jason A. Duprat, Entrepreneur, Healthcare Practitioner, and Host of the Healthcare Entrepreneur Academy podcast, talks about the Value Ladder, a vital strategy to scale your business. In this episode, Jason shares the importance of the Value Ladder, how it can increase Customer Lifetime Value, and the examples of services included in his Value Ladder. EPISODE HIGHLIGHTS: Jason enumerates various products and services that are part of his Value Ladder. The Value Ladder consists of...
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OVERVIEW: Jason A. Duprat, Entrepreneur, Healthcare Practitioner, and Host of the Healthcare Entrepreneur Academy podcast, talks about the Product Life Cycle and what it means for your business. In this episode, we'll learn how Cash Generation ties in with Cash Usage as Jason elaborates on the Growth Share Matrix and its four quadrants. Tune into this episode to learn more about leveraging your business income! EPISODE HIGHLIGHTS: Jason uses the BCG matrix, a diagram that helps to put things into perspective what big companies go through when they have multiple products and divisions...
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Identity, Quantity, and Quality.
Jason A. Duprat, Entrepreneur, Healthcare Practitioner, and Host of the Healthcare Entrepreneur Academy podcast, expounds on these three valuable aspects of content creation. If you're a budding or long-time content creator who wants to maximize engagement and know how to leverage your content for your business, tune into this episode.
3 KEY POINTS
- Identity: Start with who you are and why people should listen to you.
- Quantity: Scale up your production.
- Quality: Put out valuable content.
EPISODE HIGHLIGHTS
- People listen more to those who with results and who can demonstrate their expertise.
- Frame your content to present you as an authority in your field.
- It's all about volume. Put out more relevant content consistently across different platforms.
- Most content creators get discouraged early on and discontinue, but stick with your content long enough, and you’ll eventually gain traction.
- Put out valuable content. Keep on giving without expecting anything in return.
- As course creators, keep 5% of your most valuable content exclusive but still have some available for free.
- If they see value in your free content, they'll be more likely to consider your paid content.
- Make sure your content is serving who you're trying to attract.
JOIN OUR GIVEAWAY!
Get a chance to win a FREE strategy session with Jason Duprat! Be one of the 5 lucky winners to win a strategy call with Jason where he answers all your burning questions about your healthcare business. To join the podcast giveaway, follow these 3 easy steps:
Step 1: All you have to do is leave a review for The Healthcare Entrepreneur Academy Podcast on https://lovethepodcast.com/hea
Step 2: Take a screenshot of your review/rating.
Step 3: Submit the screenshot through this form: https://bit.ly/HEAGIVEAWAY.
…and you’re done! FIVE lucky winners will be selected at random and announced through the Healthcare Entrepreneur Academy Facebook group and the newsletter! Bonus: Plus points if you share your screenshot on your stories and tag Jason Duprat with the hashtag #HEAGiveaway!
TWEETABLE QUOTES
“People listen to those who deliver results. Frame your content in a way that presents you as an authority in your field” — Jason A. Duprat
“Most content creators get discouraged early on by lack of numbers. However, I stick with your content long enough, and you’ll eventually gain traction.” — Jason A. Duprat
CONNECT WITH JASON DUPRAT:
LinkedIn | Facebook | Instagram | Youtube | Facebook Group
RESOURCES:
- Sign up for one of our free business start-up Masterclasses by heading over to https://healthcareboss.org/masterclass/
- Have a healthcare business question? Text me at 386-284-4955, and I’ll add you to my contacts. Occasionally, I’ll share important announcements and answer your questions as well.
- Do you enjoy our podcast? Leave a rating and review: https://lovethepodcast.com/hea