#275: Starting from Scratch: Using Social Media, Word-of-Mouth Marketing & Building the Perfect Team to Grow Your Practice with Noha Polack
Healthcare Boss Academy Podcast
Release Date: 09/01/2022
Healthcare Boss Academy Podcast
OVERVIEW: Jason A. Duprat, MBA, CRNA, Healthcare Practitioner, and Host of the Healthcare Boss Academy podcast, presents the pros and cons of having a business credit card. If you choose to have one, he provides tips on how to use the card wisely. EPISODE HIGHLIGHTS: Jason shares an example of someone who funded their startup with a business credit. He changed his mind on the business and presumed he wouldn't be held personally responsible for the debt. He was wrong. Jason explains the differences between a small business credit card and a corporate credit card. A corporate credit...
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OVERVIEW: Jason A. Duprat, MBA, CRNA, Healthcare Practitioner, and Host of the Healthcare Boss Academy talks about how to create wealth in today's economy, including the two ways to do this and the three types of people who create wealth through their assets. EPISODE HIGHLIGHTS: The right way to create passive or semi-passive wealth is to create multiple assets vs trading your time for money or ‘working your ass off.' There are three categories of people with assets: creators, controllers, and owners. Creators generate revenue using their mind to build or create...
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OVERVIEW: Jason A. Duprat, MBA, CRNA, Healthcare Practitioner, and Host of the Healthcare Boss Academy, talks about if and when you should consider looking into multiple streams of revenue – and how to systemize them. EPISODE HIGHLIGHTS: Creating multiple streams of revenue may be the obvious way forward but it also has its pros and cons. Timing and taking little steps should always be your focus if you want all of them to succeed. Systemize your streams of revenue. Doing everything at once will only lead to inefficiency and even failure. Stop pulling yourself into...
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OVERVIEW: “Some are born great, some achieve greatness, and some hire public relations officers.” – Daniel J. Boorstin Jason A. Duprat, MBA, CRNA, Healthcare Practitioner, and Host of the Healthcare Boss Academy podcast, sits down with Paul Furiga, President and Chief Storyteller of WordWrite. In this episode, Paul shares decades’ worth of knowledge on Public Relations, such as various PR concepts, how to use PR to gain success, and his take on the difference between Advertising and PR. EPISODE HIGHLIGHTS: He spent about 20 years in Journalism, wrote about 10,000...
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OVERVIEW: Jason A. Duprat, MBA, CRNA, Healthcare Practitioner, and Host of the Healthcare Boss Academy podcast talks about how – and if – you should start a business when you have student loan debt. EPISODE HIGHLIGHTS: In the US, student debt totals 1.6 trillion dollars. The average student graduates with just under 38k in student loans. And 15% of the US population currently has student loan debt. Jason shares five tips for those struggling with student loans yet still want to launch their business. First, choose your institution wisely. As a student, think about the return...
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OVERVIEW: Jason A. Duprat, MBA, CRNA, Healthcare Practitioner, and Host of the Healthcare Boss Academy podcast, talks about how to become a guest on a podcast show. He also discusses the benefits of being a guest, including building your authority in your area of expertise, growing your audience and developing connections. EPISODE HIGHLIGHTS: Being on a podcast show is similar to appearing as a guest on a YouTube channel or writing a guest blog post. It allows you to reach new audiences. Jason has five tips for becoming a guest on a podcast show ability to speak well...
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OVERVIEW: Obesity is a disease. It's not just a lifestyle issue. Jason A. Duprat, MBA, CRNA, Healthcare Practitioner, and Host of the Healthcare Boss Academy podcast, sits down with Katherine Saunders, Co-Founder of Intellihealth, Diplomat of the American Board of Internal Medicine and the American Board of Obesity Medicine, and Host of the Weight Matters Podcast. Join us in this episode as we debunk the long-standing stigma surrounding obesity and learn more about Katherine and Intellihealth's mission to bring accessible medical obesity care for all. EPISODE HIGHLIGHTS ...
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OVERVIEW Jason A. Duprat, MBA, CRNA, Healthcare Practitioner, and Host of the Healthcare Boss Academy podcast, talks about how to attract the top talent to your team when starting or running a new business. EPISODE HIGHLIGHTS: If you’re launching or starting a new business, building a team of talented people is important for growth. When you have a great team, you can deliver great products and service. When it comes to hiring new employees, position the benefits of working for your company, especially if you can’t offer a big salary. One advantage of working for an...
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OVERVIEW: Jason A. Duprat, MBA, CRNA, Healthcare Practitioner, and Host of the Healthcare Boss Academy podcast talks about the best way to manage irrational and overly demanding customers. EPISODE HIGHLIGHTS: When you own a business, complaints are something you can't escape. There are ways you can manage angry customers while maintaining the integrity of your company. Be empathetic and listen to what unsatisfied customers are saying. Put yourself in their shoes and really listen to the core reason behind their complaint. Unhappy customers are louder than happy customers....
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OVERVIEW: “We're not competitor-obsessed, we're customer-obsessed. We start with what the customer needs and we work backwards.” — Jeff Bezos Jason A. Duprat, MBA, CRNA, Healthcare Practitioner, and Host of the Healthcare Boss Academy podcast, sits down with David Lu, Founder of Axon Video Strategy. In this episode, David shares how he combined his years of Pharmacy experience, passion for Business, and for Video Production expertise to build his value-driven career today. We also learn what separates a regular skill from an in-demand, client-centric service. Tune in to learn more...
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The right resources will get you going,
But the right mindset will get you far.
Jason A. Duprat, MBA, CRNA, Healthcare Practitioner, and Host of the Healthcare Boss Academy podcast, sits down with Noha Polack, accomplished board-certified pediatrician and owner of Progressive Pediatrics. From working for a bankrupt business to growing her own, Noha's story is an inspiration for all entrepreneurs. Tune in to learn about the life lessons she'd developed over years of trial and error.
3 KEY POINTS:
- Build your brand.
- Hire the right people.
- Always go beyond when serving clients.
EPISODE HIGHLIGHTS:
- 22 years ago, Noha decided to create her own work environment after experiencing unfavorable working conditions.
- Marketing was different back then. Noha did face-to-face speaking engagements in childbirth education classes to market herself.
- Back in 2009. Noha took on a mutual friend's business and grew it significantly.
- Noha boosted her Social Media presence through YouTube videos and Facebook Live videos.
- Find a superstar for your front desk with an intelligent, understanding, and eloquent voice.
- Find physicians who mesh with your mindset so there's consistency in your practice.
- When hiring people, no one finds the right fit right away. It takes a little trial and error.
- When hiring, ask them what they want from the job besides money. If money is all they want, that's not the right fit.
- Post about other things aside from your primary practice.
- Noha highly recommends listening to the EntreMD Podcast by Dr. Una, as she considers it to be greatly instrumental in her journey.
- To avoid burnout, remember to take care of your health by taking frequent rests.
TWEETABLE QUOTES:
“Go one or two steps beyond what others are doing.” – Noha Polack
“You can go and make money anywhere, but if you don't enjoy the work, it's unlikely you're going to be good at it or stick to it.” – Noha Polack
CONNECT WITH JASON DUPRAT:
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RESOURCES:
- Sign up for one of our free business start-up Masterclasses by heading over to https://healthcareboss.org/masterclass/
- Have a healthcare business question? Text me at 386-284-4955, or email me at [email protected] and I’ll add you to my contacts. Occasionally, I’ll share important announcements and answer your questions as well.
- Do you enjoy our podcast? Leave a rating and review: https://lovethepodcast.com/hea
RELATED EPISODES:
- #258: How To Hire the Best Candidates for Your Business - https://jasonduprat.com/listen/2022/06/14/how-to-hire-the-best-candidates-for-your-business/
- #94: Tactical Tuesday: Marketing Your Business During The Coronavirus - https://jasonduprat.com/listen/2020/04/14/94-tactical-tuesday-marketing-your-business-during-the-coronavirus/
- #241: Tactical Tuesday: 5 Ways To Scale & Expand Your Business Market - https://jasonduprat.com/listen/2022/03/29/241-tactical-tuesday-5-ways-to-scale-expand-your-business-market/
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