Libsyn Directory

337: Why It's Important to Optimize Your Clinic's Website for SEO

Release Date: 06/20/2023

#358: The Pros & Cons of Having a Business Credit Card

Healthcare Boss Academy Podcast

OVERVIEW: Jason A. Duprat, MBA, CRNA, Healthcare Practitioner, and Host of the Healthcare Boss Academy podcast, presents the pros and cons of having a business credit card. If you choose to have one, he provides tips on how to use the card wisely. EPISODE HIGHLIGHTS: Jason shares an example of someone who funded their startup with a business credit. He changed his mind on the business and presumed he wouldn't be held personally responsible for the debt. He was wrong. Jason explains the differences between a small business credit card and a corporate credit card. A corporate credit...

#357: Are You a Creator, Controller or Owner?

Healthcare Boss Academy Podcast

OVERVIEW: Jason A. Duprat, MBA, CRNA, Healthcare Practitioner, and Host of the Healthcare Boss Academy talks about how to create wealth in today's economy, including the two ways to do this and the three types of people who create wealth through their assets. EPISODE HIGHLIGHTS: The right way to create passive or semi-passive wealth is to create multiple assets vs trading your time for money or ‘working your ass off.' There are three categories of people with assets: creators, controllers, and owners. Creators generate revenue using their mind to build or create...

#356: Systematizing Multiple Streams of Revenue

Healthcare Boss Academy Podcast

OVERVIEW: Jason A. Duprat, MBA, CRNA, Healthcare Practitioner, and Host of the Healthcare Boss Academy, talks about if and when you should consider looking into multiple streams of revenue – and how to systemize them. EPISODE HIGHLIGHTS: Creating multiple streams of revenue may be the obvious way forward but it also has its pros and cons. Timing and taking little steps should always be your focus if you want all of them to succeed. Systemize your streams of revenue. Doing everything at once will only lead to inefficiency and even failure. Stop pulling yourself into...

#355: Find Your Capital-S Story and Communicate the Value of Your Business Through Effective Storytelling with Paul Furiga

Healthcare Boss Academy Podcast

OVERVIEW: “Some are born great, some achieve greatness, and some hire public relations officers.” – Daniel J. Boorstin Jason A. Duprat, MBA, CRNA, Healthcare Practitioner, and Host of the Healthcare Boss Academy podcast, sits down with Paul Furiga, President and Chief Storyteller of WordWrite. In this episode, Paul shares decades’ worth of knowledge on Public Relations, such as various PR concepts, how to use PR to gain success, and his take on the difference between Advertising and PR. EPISODE HIGHLIGHTS: He spent about 20 years in Journalism, wrote about 10,000...

#354: Are you an aspiring entrepreneur burdened with student loan debt?

Healthcare Boss Academy Podcast

OVERVIEW: Jason A. Duprat, MBA, CRNA, Healthcare Practitioner, and Host of the Healthcare Boss Academy podcast talks about how – and if – you should start a business when you have student loan debt. EPISODE HIGHLIGHTS: In the US, student debt totals 1.6 trillion dollars. The average student graduates with just under 38k in student loans. And 15% of the US population currently has student loan debt. Jason shares five tips for those struggling with student loans yet still want to launch their business. First, choose your institution wisely. As a student, think about the return...

#353: How to Build Audiences, Authority & Connections

Healthcare Boss Academy Podcast

OVERVIEW: Jason A. Duprat, MBA, CRNA, Healthcare Practitioner, and Host of the Healthcare Boss Academy podcast, talks about how to become a guest on a podcast show. He also discusses the benefits of being a guest, including building your authority in your area of expertise, growing your audience and developing connections. EPISODE HIGHLIGHTS: Being on a podcast show is similar to appearing as a guest on a YouTube channel or writing a guest blog post. It allows you to reach new audiences. Jason has five tips for becoming a guest on a podcast show ability to speak well...

#352: Using Innovative Technology in Healthcare to Improve Patient Care and Clinic Efficiency with Kathrine Saunders

Healthcare Boss Academy Podcast

OVERVIEW: Obesity is a disease. It's not just a lifestyle issue. Jason A. Duprat, MBA, CRNA, Healthcare Practitioner, and Host of the Healthcare Boss Academy podcast, sits down with Katherine Saunders, Co-Founder of Intellihealth, Diplomat of the American Board of Internal Medicine and the American Board of Obesity Medicine, and Host of the Weight Matters Podcast. Join us in this episode as we debunk the long-standing stigma surrounding obesity and learn more about Katherine and Intellihealth's mission to bring accessible medical obesity care for all. EPISODE HIGHLIGHTS ...

#351: 3 Ways to Attract Top Talent: Autonomy, Title & Flexibility

Healthcare Boss Academy Podcast

OVERVIEW Jason A. Duprat, MBA, CRNA, Healthcare Practitioner, and Host of the Healthcare Boss Academy podcast, talks about how to attract the top talent to your team when starting or running a new business. EPISODE HIGHLIGHTS: If you’re launching or starting a new business, building a team of talented people is important for growth. When you have a great team, you can deliver great products and service. When it comes to hiring new employees, position the benefits of working for your company, especially if you can’t offer a big salary. One advantage of working for an...

#350: When Should you Discharge an Angry Customer?

Healthcare Boss Academy Podcast

OVERVIEW: Jason A. Duprat, MBA, CRNA, Healthcare Practitioner, and Host of the Healthcare Boss Academy podcast talks about the best way to manage irrational and overly demanding customers. EPISODE HIGHLIGHTS: When you own a business, complaints are something you can't escape. There are ways you can manage angry customers while maintaining the integrity of your company. Be empathetic and listen to what unsatisfied customers are saying. Put yourself in their shoes and really listen to the core reason behind their complaint. Unhappy customers are louder than happy customers....

#349: From Pharmacy to Agency: How David Lu Changed His Trajectory with Video Production

Healthcare Boss Academy Podcast

OVERVIEW: “We're not competitor-obsessed, we're customer-obsessed. We start with what the customer needs and we work backwards.” — Jeff Bezos Jason A. Duprat, MBA, CRNA, Healthcare Practitioner, and Host of the Healthcare Boss Academy podcast, sits down with David Lu, Founder of Axon Video Strategy. In this episode, David shares how he combined his years of Pharmacy experience, passion for Business, and for Video Production expertise to build his value-driven career today. We also learn what separates a regular skill from an in-demand, client-centric service. Tune in to learn more...

More Episodes

OVERVIEW:

“Best known always beats the best product.” - Jodelle Yount

Jason A. Duprat, MBA, CRNA, Healthcare Practitioner, and Host of the Healthcare Boss Academy podcast, talks about Search Engine Optimization and how it can help you grow your business. In this episode, Jason shares his experience with SEO, several components you should take note of, and how his business has grown and reached more audiences because of it. Tune into this episode to hear about a special service Jason wants to offer to his loyal podcast listeners.

EPISODE HIGHLIGHTS:

Optimizing your clinic's website so various search engines can discover your website and rank it higher on searches.
Get into the top 3-5 search rankings. An overwhelming majority of search clicks happen on the first 5 search results that pop up.
Without SEO, to get people to your website, expect to pay a lot for ads, market yourself on social media, or rely on word-of-mouth referrals.
The current recommendation is to have blog posts of no less than 500 words—the more words, the better, as long as they're high-quality keywords and topics. Ideally, you would want a blog or multiple blogs with relevant keywords and topics posted per week.
Google has Web Crawlers which are AI that go to every page on every website and scan the data in the website.
When writing blogs, consider which text you format as Headings as those are the tags targeted by Google when scanning pages.
You can't duplicate content because Google tracks it and puts it lower on the search rankings.

TWEETABLE QUOTES:

“Search Engine Optimization can help get you free patients.” – Jason A. Duprat

“Focus only marketing only one or two high-profit, high-margin services, or something with a lot of existing traction.” – Jason A. Duprat

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RESOURCES:

Sign up for one of our free business start-up Masterclasses by heading over to https://healthcareboss.org/masterclass/
Have a healthcare business question? Text me at 386-284-4955, or email me at [email protected] and I’ll add you to my contacts. Occasionally, I’ll share important announcements and answer your questions as well.
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