Why You’re Not Hitting Your Goals with Dawn Ledet (Episode 221)
Release Date: 04/09/2025
Changing The Sales Game
"Never look down on anybody unless you're helping them up." - Jesse Jackson Check Out These Highlights: I chose this quote because I feel that corporate America has decided to step on people to get ROI for shareholders. I know, cynical, right? I have felt this shift in the past year, specifically. I am not sure if many CEOs are looking to cash out with huge bonuses when they retire in the next couple of years or if the executives, AKA part of the human race, have decided to be a bunch of jerks. So what prompted this solo show? I had a meeting the other day with Mark Jones, the CEO...
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"The only way of finding the limits of the possible is by going beyond them into the impossible." – Arthur C. Clarke Check Out These Highlights: I love this quote because it reminds me of Olympic athletes who hold records, and then once that record is broken, it seems that several others come forward and break it yet again. Once what seemed impossible becomes possible, we take the blinders off and see what is truly possible, not just what we think is likely based on past performance only. About Borja Cuan: Borja joined the performance advertising industry in 1998 and has built a...
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“Don’t be afraid to give up the good to go for the great.” – John D. Rockefeller Check Out These Highlights: This is one of my favorite quotes. When things are going well, we generally don’t make any changes because everything is good. When things get bad, we stop and assess what changes may be needed to navigate the challenging situation. So good is the real enemy of becoming great. So what habits or systems do you need to evaluate to help you become your greatest self, so you generate more sales with less work while building lifelong profitable relationships? ...
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“A man who stops advertising to save money is like a man who stops the clock to save time.” – Henry Ford Check Out These Highlights: Sales and marketing are married. We need marketing to generate opportunities and leads that drive sales conversations and revenue. This quote resonated with me: often, we cut budgets instead of reviewing how to refine the marketing campaigns we are putting out that actually generate revenue and positive results. I see it all too often where businesses accept that marketing is this mysterious, unpredictable expense, but it doesn’t...
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“Relationships feed on credibility, honesty, and consistency.” – Scott Borchetta Check Out These Highlights: In business, and more specifically in sales, I believe that selling and communicating from a place of love, care, and respect is vital for attracting the right people to your team and creating advocates for you and your business. This is how we can build long-term, profitable relationships and help to keep our pipelines full of quality business. About Corey Poirier: Corey is a multiple-time TEDx Speaker, Wall Street Journal / USA Today...
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“The way to develop the best that is in a person is by appreciation and encouragement.” – Charles Schwab In business, and more specifically in sales, I believe that selling and communicating from a place of love, care, and respect is vital for attracting the right people to your team and creating advocates for you and your business. There is so much information and training on leadership, yet we are losing ground regarding appreciation and encouragement for our employees. Through conversations with colleagues, friends, and my own family, I see this lack of appreciation in different...
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AI Impacts on the Future of Work with Steve Lomas (episode 226) “Humans are not perfect, and neither is AI. But together, we can create something extraordinary.” – Andrew Ng Check Out These Highlights: Lately, AI has been a big topic everywhere we look, from events and meetings to our offices. So, what does it mean for the future of work and its workers? This is a critical question, as it reveals the skills or understanding you may need to acquire to remain relevant in an ever-changing world filled with automation and AI options. About Steve Lomas: Steve is...
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“Hiring the wrong people is the fastest way to undermine a sustainable business.” ― Kevin J. Donaldson Check Out These Highlights: As a business owner, I know it’s impossible to get everything done independently. I need a team to help my business continue to grow. Who I choose to work with isn’t something I take lightly because they will either support or undermine my business goals and objectives. During today’s show, my guest will reveal how businesses can create self-sustaining companies with engaged, loyal employees. From hiring strategies to retention...
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“I never lose. I either win or learn.” – Nelson Mandela Check Out These Highlights: I believe that we never truly lose if we learn something from a loss, whether it's not meeting a goal or a negative experience. We need to trust ourselves, which isn’t always easy. One of the problems today is that decision fatigue and strategy overload keep high achievers stuck and cause them to question themselves. You used to be motivated and successful, but now you feel stalled—like no matter how many strategies you try, you can’t seem to get over this hump. ...
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“The human brain is wired to remember stories." - Unknown Check Out These Highlights: If you're tired of feeling salesy or pushy, this episode is for you. Join us as we explore how storytelling can transform your sales approach from transactional to truly transformational. My guest shares why stories are the most powerful tool in your sales toolkit, what kinds of stories drive connection and conversion, and the must-have stories every business owner and salesperson should keep in their Core Story Hub. Whether posting or on a sales call, these story strategies will help you stay...
info_outline“There are no shortcuts to success. You have to believe in yourself and never give up.” – Neha Dhupia
Check Out These Highlights:
Trusting in ourselves isn’t always easy. The problem today is that decision fatigue and strategy overload keep high achievers stuck. You used to be motivated and successful, but now you feel stalled—like no matter how many strategies you try, you can’t seem to get over this hump. My guest and I will discuss 3 Self-Trust Solution tips today for breaking free from this cycle and moving forward!
About Dawn Ledet:
Dawn is a seasoned life and business coach, host of The Self Trust Solution Podcast, and author of Master Your Inner Dialogue. As the creator of The Self Trust Lab, home of the proven 3E Success Method, Dawn helps individuals cultivate self-trust to set and achieve their most meaningful goals. With over 20 years of leadership experience and over 6,000 coaching sessions, Dawn has guided countless individuals to break free from self-doubt, procrastination, and perfectionism. Her work emphasizes transforming self-talk, overcoming obstacles, and building a mindset of achievement that fosters personal and professional success.
How to Get in Touch With Dawn Ledet:
Email: dawn@theselftrustcoach.
Website: http://www.theselftrustcoach.
Free Gift: https://www.theselftrustcoach.
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