#257: Gaining Visibility: Tips for Pitching Media & Podcasts with Cher Hale
Release Date: 08/19/2025
Hustle & Flow
Your voice needs to be heard and today Cher Hale, founder and director of Ginkgo PR, is going to help you pitch yourself more effectively so you can land media placements and podcast guest appearances. If you’re an entrepreneur or professional service-provider, this is a must-listen! Chapters 00:28 - Meet Publicist Cher Hale 05:39 - Pitching media without connections 09:04 - How to get started and make follow-up requests 15:07 - The power of guest spots and how to find podcasts 21:02 - Best practices for pitching and leveraging podcast interviews 27:37 - Getting...
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info_outlineYour voice needs to be heard and today Cher Hale, founder and director of Ginkgo PR, is going to help you pitch yourself more effectively so you can land media placements and podcast guest appearances. If you’re an entrepreneur or professional service-provider, this is a must-listen!
Chapters
00:28 - Meet Publicist Cher Hale
05:39 - Pitching media without connections
09:04 - How to get started and make follow-up requests
15:07 - The power of guest spots and how to find podcasts
21:02 - Best practices for pitching and leveraging podcast interviews
27:37 - Getting comfortable with visibility
To learn more about Cher and Gingko PR, visit http://ginkgopr.com/
Be sure to subscribe to her Substack, Doing It for the Attention, at https://fortheattention.substack.com/
Leave a comment on the YouTube version of this episode at https://youtu.be/aN0EyRyr0yE