309: Are You Chasing the Wrong Clients? How to Get Aligned and Attract the Right Ones with Michelle Falzon
Release Date: 05/21/2025
335: How to Build a Business Plan for 2026 That Doesn’t Burn You Out
HerBusiness
I see so many business owners entering each new year already exhausted. That exhaustion? It originates from months before. Now is the time not just to plan out your 2026 — but it is the time to truly sit with your goals, and understand how you can accomplish them this next year. In this episode of the HerBusiness Podcast, I’ll walk you through the exact planning strategy I’m using to plan my 2026. And it is all about clarity, focus, and alignment. So if you’re already overwhelmed looking at what you need to get done next year… this is the strategy you need to follow. Here’s What...
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334: Why Striving for “Enough” Could Be the Most Exciting Shift You Make in 2026
HerBusiness
Doing “more” is the default setting for most women business owners. We strive for more revenue. More clients. More milestones. More targets. But what happens when we stop reaching for the moving target of “more”... and instead strive for “enough”? What happens if we prioritise balance, freedom, and fulfilment – and set our business goals to accomplish those standards? In this episode of the HerBusiness podcast, we’re talking about how you can plan your 2026 not just around ‘making things happen’ and productivity, but how you can actually use your business strategy to create...
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333: How to Beat Burnout and Have Sustainable Success in 2026 with Melinda Cohan
HerBusiness
Burnout does NOT just come from doing too much… it comes from doing business in a way that isn’t aligned with who you ARE. In this week’s HerBusiness Podcast, I sat down with Melinda Cohan, author of Sustainable Success: Thriving in Business and Performing at High Levels Without Burnout. Melinda is revealing how so many business owners are unintentionally running on performance mode – pushing, proving, forcing – when what we truly want is to thrive with more flow, ease, and sustainability. We dive into how you can break free from depletion and step into a new model of success that...
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332: The Real Reason Your Business Isn’t Growing (and How Delegation and Automation Can Fix It)
HerBusiness
I have seen so many businesses with incredible potential fizzle out because the business owners are making this one mistake… Doing it all themselves. Staying stuck in the day-to-day. Letting admin eat up their time. Becoming the bottleneck that holds their business back. So on this episode of the HerBusiness Podcast, we’re talking about the real reason your business isn’t growing — and why delegation and automation are essential to getting unstuck. Here’s What You’ll Learn in the Episode: The red flags that show up when you’re trapped in a cycle of “busy work” (and why...
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331: Too Sensitive to Succeed in Business? Why Sensitivity Is Actually Your Superpower with Erica Webb
HerBusiness
So many women business owners believe that their sensitivity and emotions hold them back in business. That our empathy and passion must be muted in order to succeed. In this episode of the HerBusiness Podcast I sat down with counsellor and founder of the Self-Kind Hub, Erica Webb, to talk about being a highly sensitive entrepreneur — and why it’s actually a superpower for your business success. Being a highly sensitive person (or HSP) means you might feel rejection heavier, feedback sticks longer, and being visible online can leave you drained. You pick up on others emotions and feel...
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330: Why “White Space” is the Secret to Getting Unstuck in Business
HerBusiness
Ever notice how a bit of white space makes everything feel clearer? Designers use it to make things pop. Our brains love it. Yet, as women business owners, we often overlook the importance of white space in our businesses and our lives. So in this episode of the HerBusiness podcast, we’re talking about why white space is not a luxury — but a complete necessity if you want to grow a business that feels aligned and fulfilling. Here’s What You’ll Discover in This Episode: How white space fuels your creativity, innovation, and clarity in business Discover the massive breakthroughs I...
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329: Stop Being the Bottleneck — How Systems Create a Calm, Organised Business with Justeen Kirk
HerBusiness
Every business owner starts their journey thinking they will find FREEDOM — more time, more flexibility, easier hours. But then, a decade later… every detail still runs through you, everything lives in your head, your team can’t operate without you, and YOU become the bottleneck of your progress. In this episode of the HerBusiness podcast, I’m joined by Justeen Kirk of ISO Matters, a systems expert who has helped dozens of small business owners create the structure and clarity they need to run organised businesses. Here’s What You’ll Discover in the Episode: How to recognise the...
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328: 4 Systems That Saved My Sanity as a Business Owner
HerBusiness
I used to spend countless nights firefighting problems, redoing work, and apologising to clients… until I put in place the four essential business systems that changed how I operated. In this episode of the HerBusiness Podcast, I’m sharing the four essential systems that saved my sanity as a business owner. These aren’t “nice to haves” or a checklist – they are the exact systems and structures I put in place when I was drowning in work. And I can’t wait to share them with you. Here’s What You’ll Discover in the Episode: Why essential business systems actually create FREEDOM...
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327: Grow Your Business Without Sacrificing Your Relationships – with Sharon Pope
HerBusiness
Running a business does NOT happen in a vacuum. As business owners, our personal lives and working lives are deeply intertwined — each affects the other. So can you grow your business without sacrificing your relationships? In this episode of the HerBusiness podcast, I’m sitting down with Life Coach and Relationship Expert Sharon Pope to explore the intersections of business and love. We’re talking through power dynamic shifts, outearning your partner, muting ambitions to ‘keep the peace’, and how to fill your own cup. If you have ever felt torn between growing your business...
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326: When You’ve Outgrown Your Business: How to Reignite Your Spark in Midlife
HerBusiness
Have you ever woken up, looked at your calendar, and thought… “I should be excited about this, but I’m just tired?” You don’t HATE your business. In fact, things are working well. On the outside, you look successful. But inside, you’re feeling disconnected (and maybe even a little resentful). This is the midlife shift so many women business owners go through, even though it is RARELY talked about. In this episode, we’re talking about what it looks (and feels) like when your spark begins to fade, why it happens after years in business, and how you can bring the joy, desire, and...
info_outlineYou know that feeling when you finish a strategy session or a call with a client and you’re absolutely BUZZING? You feel energised. Uplifted. Lit up.
And you just know you’ve helped that client?
THAT is the magic that occurs when you work with the RIGHT clients. The ones who value your work, take action, and bring out the ‘Genius Zone’ in you.
Today, I’m talking with marketing and messaging strategist Michelle Falzon (& my cohost of the Content Sells Podcast) about how you can attract the clients who are meant for you and your business – and how to STOP casting your net too wide.
Here’s What You’ll Discover in This Episode:
-> How to speak directly to your ideal clients so they instantly feel like you’re the one for them, even when everyone is vying for their attention.
-> The REAL reason broad, generic messaging is never worth it – and how you can stand out of the crowd to bring in the right people.
-> Why trying to be “all things to all people” is just diluting your value, keeping you stuck, and draining your time and energy.
-> How to STOP worrying about ‘repelling’ people when you narrow your focus, and why exclusivity is not a negative trait for your business (even if you feel “guilty”)
-> The subtle ways your OFFER impacts who you’re drawing in and who says YES to you – and why listing your product features is never enough
-> What to do when you fear you’re “leaving people behind” as you narrow your target audience, and why that’s actually a sign you’re on the right track.
-> The ONE sign that your messaging is too broad, plus the shift that can help you hit the bullseye of clients.
-> The invisible factors that are keeping your best-fit clients just out of your reach, and how to remove them from your business
-> Why finding alignment in what you do and who you do it for, is the KEY to not only having a successful business… but a life you LOVE waking up to each day.
-> And, get your invitation to Michelle and I’s upcoming training for women who want to exclusively work with their IDEAL clients.
Mentioned in This Episode:
HerBusiness Network
https://her-business.lpages.co/request-an-invitation/?utm_source=Website&utm_medium=General&utm_campaign=membership-waitlist
How to Grow a 7-Figure Business in a Tiny Niche with Clint Salter
https://herbusiness.com/podcast/99-how-to-grow-a-7-figure-business-in-a-tiny-niche-with-clint-salter/
How to Charge More (and Stop Underpricing & Overdelivering) with Dr Claire Zammit
https://herbusiness.com/podcast/how-to-charge-more-and-stop-underpricing-overdelivering-with-dr-claire-zammit/
NEW & Updated! How to Craft an Offer that Sells
https://herbusiness.com/podcast/how-to-craft-an-offer-that-sells-updated/
FREE DOWNLOAD - The High-Converting Offer Blueprint for Women Business Owners
https://shrtlnk.co/YwP8Y
FREE WORKSHOP - Ideal Clients On Demand
https://shrtlnk.co/Vsoji
Lisa Taylor - Cherished Cherubs
https://cherishedcherubs.com.au/