HerBusiness
Your Business. Your Rules. You didn’t start your business to work around the clock, burn out, or follow someone else’s rules. This podcast is for WOMEN BUSINESS OWNERS ready to step out of the grind and build businesses that deliver FREEDOM, FULFILMENT and FINANCIAL SUCCESS — ON YOUR TERMS. Welcome to the path that has already helped tens of thousands of women break free from hustle culture and create profitable, sustainable businesses THEIR way. Welcome to the HerBusiness Podcast! I’m Suzi Dafnis, CEO at HerBusiness — the most COLLABORATIVE COMMUNITY for women growing SIX AND SEVEN-FIGURE BUSINESSES in ways that feel ALIGNED with what they truly want. Each week, I’ll share how to stop “winging it” and ditch the traditional rulebook, so you can finally design your ideal business — one that delivers consistent income and the lifestyle you love. Every. Single. Day. You’ll also hear inspiring conversations with world-class entrepreneurs, speakers, and authors — including Amy Porterfield, Gabby Bernstein, Seth Godin, Kim Kiyosaki, Danielle LaPorte, Stu McLaren, Dan Martell, and many more. If you want sustainable strategies to grow without burnout… If you want clarity around money, mindset, marketing, and offers that truly convert… If you want a waitlist of buyers without sleazy sales tactics or endless hustle… Then, you’re in the right place. Together, we’ll explore both the inner game and the outer strategies of business growth, giving you the tools to create lasting success — according to what matters most to YOU. It’s time to do business differently. Your Business. Your Rules. Grow a Business that Works for YOU!
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340: Why I Walked Away From a Top Money-Making Program in My Business… On Purpose
12/24/2025
340: Why I Walked Away From a Top Money-Making Program in My Business… On Purpose
I recently walked away from one of my top money-making programs. Not because it didn’t work. Not because it wasn’t valuable. But because I felt it was no longer fully aligned with my business and personal goals. So in this episode, I’m revealing exactly how and why I made the decision to step away — and what questions you can ask yourself if you’re considering moving away from an offer or program yourself. This episode is for any woman business owner who feels a quiet nudge that something in her business no longer fits… even if it looks good on paper. Let’s talk about what it means to trust your intuition, release what no longer feels right, and create space for evolution in your business. Here’s What You’ll Discover in the Episode: Why I decided to walk away from one of my top revenue streams (and the make-or-break questions I asked) The reason why success alone is not a reason to keep something that no longer aligns with your business path. The subtle (but persistent!) signs that a program, offer, or identity has run its course. How to tell the difference between fear, fatigue, and real intuition. The unexpected challenges that can come up when you let go of something successful. What opens up when you create space to envision your business future, instead of filling every minute of your schedule. A 5-part framework to help if you’re considering letting go of something in your business. Mentioned in This Episode:
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339: What It Really Takes to Scale Your Business Beyond the Micropreneur Stage
12/17/2025
339: What It Really Takes to Scale Your Business Beyond the Micropreneur Stage
Every business owner trying to scale beyond the solopreneur or micropreneur stage reaches this point. A ceiling (maybe a revenue plateau, maybe a leadership problem, maybe a team or leadership skill gap) that prevents getting to that next level. Good thing we have Chantel Gilbert, our 2025 HerBusiness Member of the Year and CEO of , here to tell us exactly how she did it. In this episode, she’s showing us how she stepped into the CEO role of her business in more than title alone — and scaled her 7-figure business. Here’s What You’ll Discover in this Episode: Chantel reveals the surprisingly common leadership trap women fall into, and why solving every problem yourself keeps you stuck (even if it feels good to be the one with the answers!) How to empower your team to take initiative and responsibility for the business’s long-term success (and how YOU can let go, in order to grow). Discover the GENIUS decision-making tool that will help your team solve 90-100% of their problems independently, so you don’t have to be involved in every decision. Chantel’s must-haves (or must-not-haves!) in order to scale successfully — and why reviewing your systems, processes, and habits is step #1. How to use data and cycles to experiment in your business, rather than simply following what the industry says (or guessing!) What scaling really means for your work-life ‘balance’. And what changes to expect with your capacity, seasons of life, and personal life. How to realistically prepare your business for the next stage of growth, and start building foundations now. Mentioned in This Episode: HerBusiness Podcast Episode 328:
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338: Letting Go of the Perfect Businesswoman Myth to Build the Business You Actually Want
12/10/2025
338: Letting Go of the Perfect Businesswoman Myth to Build the Business You Actually Want
There is a version of success that women in business are quietly handed… a script we’re meant to follow without question. The perfect businesswoman is polished, confident, always composed, and constantly pushing for more. She is dedicated, but not intimidating. Feminine but not weak. Ambitious but never TOO much. And guess what? She’s not real. In this episode of the HerBusiness Podcast, we’re breaking down the perfect business woman myth and exploring how external expectations and internal pressure shape the way we show up in business — and what it costs. Because success that looks good on the outside, but feels misaligned on the inside? That’s not success. It’s performance. Here’s What You’ll Discover in this Episode: Where the myth of the perfect businesswoman comes from, and why we are subtly engrained with “should” messaging. Why performative success leads to burnout, disconnection, and self-doubt (even when your business is financially thriving!) The toxic external expectations that lead to comparison, and a path that chases others' definition of success. Why telling yourself you “should be” at a different point in your business and life can be detrimental to your success and happiness. How to get aligned with what you actually want out of your business – and create a model that gives you alignment. What happens when you stop performing for others and lead authentically. Mentioned in This Episode: HerBusiness Podcast Episode 325 HerBusiness Podcast Episode 327 Order your copy of the children’s book The Golden Gift by Stella De Zotti
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337: How ChatGPT Can Revolutionise Your Project Planning in 2026 with Belinda Weaver
12/03/2025
337: How ChatGPT Can Revolutionise Your Project Planning in 2026 with Belinda Weaver
What if EVERY client project, business building campaign, or idea automatically appeared in your calendar… so you could sit down at your desk, ready to work? That’s not the reality for most of us as business owners. A huge chunk of time goes to project planning. But Belinda Weaver, copywriter, coach, and CEO of Copywriting Matters has discovered a brand new system that makes project planning SO much faster and more organised. Today, she’s sharing her ChatGPT Project Planning System (with all of the prompts she used!) so you can have your calendar auto-populated with tasks – taking the mental load off you completely. Here’s What You’ll Learn in This Episode: How you can use ChatGPT to organise upcoming projects, break down tasks, and automatically upload them into your calendar. How to take the burden of planning, scheduling, and delegating out of your everyday workflow The prompts to use in order to break a big, overwhelming project into clear, sequential tasks so nothing gets forgotten Why AI can help you uncover hidden time-vacuums, and start planning enough time to get everything done How Belinda gets ChatGPT to create a detailed, week-by-week plan that factors in your working days, deliverables, client preferences, start/finish dates, white space, and non-negotiables. Why seeing a birds-eye-view of your calendar or project instantly reveals hidden problems with capacity (and how to stop overloading yourself!). How to use ChatGPT the RIGHT way — and get better quality outputs (hint: it all starts with your prompts!) Mentioned in This Episode: Belinda’s ChatGPT Guide (and Walkthrough Video) = Want Belinda’s Eyes on Your Copy? Complete Your First Impressions Audit Here Claire Harrison, Episode 335 of the HerBusiness Podcast
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336: Reflect Now, Relax Later: How to End 2025 Strong and Step into 2026 with Intention
11/26/2025
336: Reflect Now, Relax Later: How to End 2025 Strong and Step into 2026 with Intention
As we step into December, MOST of the world begins to slow down. But for business owners… the end-of-the-year season can be one of the most stressful and hectic times. Maybe you want to rest and take a couple of weeks off — but you know that an entire new year of business is just around the corner. So how can you close out 2025 strategically, and then move into 2026 feeling ready (and rested!)? That’s how you’ll finish this episode of the HerBusiness Podcast feeling. Ready. Prepared. And able to finally relax. I’ll be walking you through a series of strategic reflection questions that will help you analyse what really worked in 2025, what needs to change in your business in 2026, and how to lean more into aligned and intentional action this next year. Here’s What You’ll Discover in the Episode: Why reflection is a business strategy (NOT just a ‘feel good’ exercise) and how it can completely shift how you look at your next year in business. The first step to unlocking a full and honest overview of your 2025, and how to use it to assess what actually worked. The one unexpected question that every woman business owner needs to ask herself if she expects genuine improvement and change next year. My method for identifying the key decisions that truly created momentum in your business (and which were actually shiny distractions). Discover the habits, systems, and boundaries that give you LEVERAGE in your work – so you can do more of what you love in 2026, and less of what you don’t. How to identify what needs to be cut out completely in your business plan. My sworn-by structure for setting time aside for a reflection session – to review your calendar, finances, wins, challenges, and unspoken realisations of 2025. The ONE question you need to answer for yourself to feel ready to move into 2026 intentionally. Mentioned in This Episode: HerBusiness Podcast Episode 326: by Dan Sullivan
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335: How to Build a Business Plan for 2026 That Doesn’t Burn You Out
11/19/2025
335: How to Build a Business Plan for 2026 That Doesn’t Burn You Out
I see so many business owners entering each new year already exhausted. That exhaustion? It originates from months before. Now is the time not just to plan out your 2026 — but it is the time to truly sit with your goals, and understand how you can accomplish them this next year. In this episode of the HerBusiness Podcast, I’ll walk you through the exact planning strategy I’m using to plan my 2026. And it is all about clarity, focus, and alignment. So if you’re already overwhelmed looking at what you need to get done next year… this is the strategy you need to follow. Here’s What You’ll Come Away With: Why “busy” can NOT be your default business strategy in 2026 – and how to prevent the overwhelm. My business planning strategy from start to finish, so you can go into the next year feeling calm, organised… and excited. The 3 parts that are essential when building your business plan in 2026, and why each step is a pillar to your organisation. Why the right plan doesn’t add MORE to your plate… but actually protects your time and your energy. The difference between a healthy goal that stretches you versus one that silently drains you. How to actually make TIME for big-picture thinking and strategy, even when your to-do list is a mile long. The secret strategy that makes planning your year 10x more effective (and fun!) A FREE downloadable Resource to help you plan out YOUR 2026 Mentioned in This Episode: Nicole Baldinu HerBusiness Podcast
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334: Why Striving for “Enough” Could Be the Most Exciting Shift You Make in 2026
11/12/2025
334: Why Striving for “Enough” Could Be the Most Exciting Shift You Make in 2026
Doing “more” is the default setting for most women business owners. We strive for more revenue. More clients. More milestones. More targets. But what happens when we stop reaching for the moving target of “more”... and instead strive for “enough”? What happens if we prioritise balance, freedom, and fulfilment – and set our business goals to accomplish those standards? In this episode of the HerBusiness podcast, we’re talking about how you can plan your 2026 not just around ‘making things happen’ and productivity, but how you can actually use your business strategy to create more freedom in your life. Insights You’ll Walk Away With: The true difference between striving for more and striving for enough (and the results each brings) How you can reframe ambition to be fuel that drives you forward, rather than a pressure that drains you. The unspoken influences that create the pressure to constantly do “more” (and where they come from!) Simple ways to plan your year around the goals that actually matter (and focus on tasks that actually move the needle) The secret strategies I use to ensure I leave time for planning and strategy throughout my year The hard questions to ask yourself if you find you’re running towards a goal that isn’t yours – and how to change course Journalling Prompts from This Episode: What do I want to feel more of next year? What does spaciousness look like in my work and life? Where can I do less… but go deeper? What does my ideal day, week, and month really look like? What would a truly good year (one that honours my values) look like? And… what does “enough” look like for me right now? Mentioned in This Episode: Dionne Sibly HerBusiness Podcast
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333: How to Beat Burnout and Have Sustainable Success in 2026 with Melinda Cohan
11/05/2025
333: How to Beat Burnout and Have Sustainable Success in 2026 with Melinda Cohan
Burnout does NOT just come from doing too much… it comes from doing business in a way that isn’t aligned with who you ARE. In this week’s HerBusiness Podcast, I sat down with Melinda Cohan, author of Sustainable Success: Thriving in Business and Performing at High Levels Without Burnout. Melinda is revealing how so many business owners are unintentionally running on performance mode – pushing, proving, forcing – when what we truly want is to thrive with more flow, ease, and sustainability. We dive into how you can break free from depletion and step into a new model of success that supports your wellbeing AND your results. What You’ll Learn in This Episode: The deceptive difference between performing and thriving (and why they look so similar from the outside!) The subtle ways women give away their power… and how it makes us fade into the background of our own lives. How to use your natural intuition and your body’s signals as guides for decision-making in business. The four levels of consciousness and how shifting from a “by me” attitude into a “through me” attitude changes so much (and why MOST women are constantly in “by me” mode!) The six essential categories of self-care (beyond just the physical and emotional) that reduce stress and keep you in that flow state. Practical ways to create more BEING, rather than more DOING, in your day… even if it’s just a few minutes a day. And so, so much more! Mentioned in This Episode:
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332: The Real Reason Your Business Isn’t Growing (and How Delegation and Automation Can Fix It)
10/29/2025
332: The Real Reason Your Business Isn’t Growing (and How Delegation and Automation Can Fix It)
I have seen so many businesses with incredible potential fizzle out because the business owners are making this one mistake… Doing it all themselves. Staying stuck in the day-to-day. Letting admin eat up their time. Becoming the bottleneck that holds their business back. So on this episode of the HerBusiness Podcast, we’re talking about the real reason your business isn’t growing — and why delegation and automation are essential to getting unstuck. Here’s What You’ll Learn in the Episode: The red flags that show up when you’re trapped in a cycle of “busy work” (and why “just getting through the week” is a major warning sign!) The real reason staying busy feels so safe… but is secretly keeping you from visibility, opportunities, and freedom. Four questions that you need to ask yourself in order to decide if a task should take up your energy. How to realistically put together systems for delegation and automation — and which tasks deserve less of your attention. Incredible stories of women business owners who created SIMPLE systems that let them reclaim hours in their week. How to step into your true role as CEO of the business, and finally create more space for inspiration, creativity, and GROWTH. And so, so much more… Mentioned in This Episode:
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331: Too Sensitive to Succeed in Business? Why Sensitivity Is Actually Your Superpower with Erica Webb
10/22/2025
331: Too Sensitive to Succeed in Business? Why Sensitivity Is Actually Your Superpower with Erica Webb
So many women business owners believe that their sensitivity and emotions hold them back in business. That our empathy and passion must be muted in order to succeed. In this episode of the HerBusiness Podcast I sat down with counsellor and founder of the Self-Kind Hub, Erica Webb, to talk about being a highly sensitive entrepreneur — and why it’s actually a superpower for your business success. Being a highly sensitive person (or HSP) means you might feel rejection heavier, feedback sticks longer, and being visible online can leave you drained. You pick up on others emotions and feel tuned-in on other’s experiences. But what if that sensitivity is actually the opposite of a weakness? What if it’s actually one of the greatest advantages you can have as a business owner? Here’s What You’ll Learn in the Episode: Discover how Highly Sensitive People think and act – and if you might actually be a highly sensitive entrepreneur. How to handle rejection, self-promotion, and visibility without letting them crush your confidence. Why your tendency to “feel everything” could make you the best person to deeply understand your clients. The exact ways sensitivity can hurt your business if ignored… and how to flip it into one of your greatest strengths. Practical boundaries and daily rituals Erica uses to stay centred and focused (that you can borrow today!) Why embracing your sensitivity leads to more authentic leadership, stronger client connections, and sustainable growth. Mentioned in This Episode:
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330: Why “White Space” is the Secret to Getting Unstuck in Business
10/15/2025
330: Why “White Space” is the Secret to Getting Unstuck in Business
Ever notice how a bit of white space makes everything feel clearer? Designers use it to make things pop. Our brains love it. Yet, as women business owners, we often overlook the importance of white space in our businesses and our lives. So in this episode of the HerBusiness podcast, we’re talking about why white space is not a luxury — but a complete necessity if you want to grow a business that feels aligned and fulfilling. Here’s What You’ll Discover in This Episode: How white space fuels your creativity, innovation, and clarity in business Discover the massive breakthroughs I personally had when I decided to take just one weekend of white space (and how it made me $2 million!) The devastating cost of staying stuck in constant movement and succumbing to hustle culture Why creating space to think can help you refine your strategy, reconnect to your “why”, and reignite your passion The systems you need (from planning to delegation to boundaries) to actually create and protect that white space When your calendar is filled to the brim and your brain feels scattered, you get stuck in “go mode”. You leave no time for creativity, for growth, for vision. White space is what allows you to reconnect with those goals and actually see the steps that will get you there. Mentioned in This Episode:
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329: Stop Being the Bottleneck — How Systems Create a Calm, Organised Business with Justeen Kirk
10/08/2025
329: Stop Being the Bottleneck — How Systems Create a Calm, Organised Business with Justeen Kirk
Every business owner starts their journey thinking they will find FREEDOM — more time, more flexibility, easier hours. But then, a decade later… every detail still runs through you, everything lives in your head, your team can’t operate without you, and YOU become the bottleneck of your progress. In this episode of the HerBusiness podcast, I’m joined by Justeen Kirk of ISO Matters, a systems expert who has helped dozens of small business owners create the structure and clarity they need to run organised businesses. Here’s What You’ll Discover in the Episode: How to recognise the clear signs you’ve become the bottleneck in your business. The very first system you should take a look at and patch up, before anything else. How Justeen’s Freedom Ladder shows you where you are NOW… and how to climb towards becoming a Visionary CEO. Reveal what is keeping you stuck through the concept of the Critical Ten processes. Why your perfectionism is HURTING your ability to systemise (and how to start systemising anyway). The ripple effects your systems have on confidence, leadership, creativity, and even staff retention. How ISO principles can be applied to any small business – without needing certification. And so, so much more… Justeen believes that structures should feel like a support system… not something to add more stress. She has worked with dozens of Australian businesses to move from scattered to supported, because systems are the foundation for freedom and growth. Mentioned in This Episode:
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328: 4 Systems That Saved My Sanity as a Business Owner
10/01/2025
328: 4 Systems That Saved My Sanity as a Business Owner
I used to spend countless nights firefighting problems, redoing work, and apologising to clients… until I put in place the four essential business systems that changed how I operated. In this episode of the HerBusiness Podcast, I’m sharing the four essential systems that saved my sanity as a business owner. These aren’t “nice to haves” or a checklist – they are the exact systems and structures I put in place when I was drowning in work. And I can’t wait to share them with you. Here’s What You’ll Discover in the Episode: Why essential business systems actually create FREEDOM rather than restriction, and how to reframe them so they support your creativity and joy The Customer Service System that saved me hours of answering the phone and struggling with client miscommunication The Project Planning System that transformed my team from being a self-proclaimed “last-minute dot com” into a proactive, calm, and aligned unit all working in unison The Communication System that keeps projects on track and prevents bottlenecks internally on my team (and why more meetings actually saved us time… I know – shocking!) And the single most important system you can incorporate into your life so you can lead your team and business with energy, clarity, and JOY And so, so much more… Mentioned in This Episode:
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327: Grow Your Business Without Sacrificing Your Relationships – with Sharon Pope
09/24/2025
327: Grow Your Business Without Sacrificing Your Relationships – with Sharon Pope
Running a business does NOT happen in a vacuum. As business owners, our personal lives and working lives are deeply intertwined — each affects the other. So can you grow your business without sacrificing your relationships? In this episode of the HerBusiness podcast, I’m sitting down with Life Coach and Relationship Expert Sharon Pope to explore the intersections of business and love. We’re talking through power dynamic shifts, outearning your partner, muting ambitions to ‘keep the peace’, and how to fill your own cup. If you have ever felt torn between growing your business successfully and navigating your personal relationships (because it is a struggle to balance both!), this is the episode you need. Here’s What You’ll Discover in the Episode: Why you can’t separate your “business self” from your “personal self” as an entrepreneur (even though we all certainly try!) How to prioritise yourself first, before both the business and others, so you’re never pouring from an empty cup What to do if you’re evolving in life and business… but your partner isn’t The hidden dynamics that come to play when women start outearning their partners, and how to navigate them How to have the hard, but needed, conversations that create connection rather than conflict in relationships, while running a successful business Why your business community is so crucial when your friends or your partner don’t fully understand the business journey Mentioned in This Episode:
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326: When You’ve Outgrown Your Business: How to Reignite Your Spark in Midlife
09/17/2025
326: When You’ve Outgrown Your Business: How to Reignite Your Spark in Midlife
Have you ever woken up, looked at your calendar, and thought… “I should be excited about this, but I’m just tired?” You don’t HATE your business. In fact, things are working well. On the outside, you look successful. But inside, you’re feeling disconnected (and maybe even a little resentful). This is the midlife shift so many women business owners go through, even though it is RARELY talked about. In this episode, we’re talking about what it looks (and feels) like when your spark begins to fade, why it happens after years in business, and how you can bring the joy, desire, and alignment back into your life and business without burning it all down. Here’s What You’ll Learn in the Episode: The subtle signs that you’ve outgrown your business (or at least, your current business model) and why that does NOT mean you’ve failed Why joy should not be looked at as a “bonus”... but as the fuel that drives your creativity, energy, and growth. The 3-step Business RE:Model Framework and how to RE:Align, RE:Connect, and RE:Define your business so it feels right for the season of life you’re in NOW. Practical ways to shift your role, your offers, and your boundaries so you can feel energised again. Why reclaiming your identity and your desire is KEY to finding fulfilment in this next stage of business (and life). Mentioned in This Episode:
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325: Why Putting Yourself Last is Holding Back Your Business — and How to Put Your Highest Self in Charge with Cherie Healey
09/10/2025
325: Why Putting Yourself Last is Holding Back Your Business — and How to Put Your Highest Self in Charge with Cherie Healey
Too many women business owners find themselves stuck in business burnout… this cycle of hustling harder, putting themselves last, and wondering why it still doesn’t feel like the freedom they wanted. We are taught that the answer is doing more — when really, it’s about giving ourselves the conditions to create the energy, clarity, and self-compassion we need to lead. In this episode of the HerBusiness Podcast, I am joined by incredible leadership coach and my dear friend, founder of Siren, Cherie Healey, to talk about what it really looks like to lead from the inside out. We’re exploring how to reconnect with who you truly are, declare your desires out loud, and design a business that fuels you instead of drains you. What You’ll Discover in This Week’s Episode: Why putting yourself LAST is holding back not just your own growth, but the growth of your business How to lead from your true self instead of a place of hustle, fear, or imposter syndrome Why your desires aren’t frivolous or selfish (and why they are actually one of the smartest business decisions you can use!) How to spot the difference between flow and overflow… and why living in overflow changes everything in your business and your life Why you should make self-compassion your secret leadership superpower (without losing your grit, drive, or the ambition that got you this far) What is looks like to run a business as you SIREN self, and how that shift can change how you interact with clients, lead your team, and feel fulfilled at the end of the day I can’t wait to hear your thoughts. . Mentioned in This Episode:
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324: 5 Practical Ways to Grow Your Confidence
09/03/2025
324: 5 Practical Ways to Grow Your Confidence
Do you ever look at another woman in business and think, “How the heck is she so confident?” The truth is, confidence is NOT something you’re born with. It is a skill you can build… as long as you build it through ACTION. In this episode of the HerBusiness Podcast, I’m walking you through 5 practical ways to grow your confidence in business. Now is the time to STOP holding back, overcome your self doubt, and finally show up as the leader your business needs. All by taking action before you feel 100% ready and start building real confidence. Here’s What You’ll Learn in the Episode of the HerBusiness Podcast: Why we need to stop believing that confidence is something your born with… and understand the foundations of building confidence The 3 big myths about confidence that are keeping you stuck The 5 steps that I personally swear by to grow your confidence and stand in your power How to take small action that stack up into lasting confidence, even when you’re not “ready” Why action always comes before confidence (and never the other way around) Practical strategies for overcoming self-doubt and showing up in business and your industry The difference between confidence and self-worth… and what happens when you finally untangle the two Mentioned in This Episode:
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323: Want More Sales? Do These 3 Things Every Month - with Susan Bradley
08/27/2025
323: Want More Sales? Do These 3 Things Every Month - with Susan Bradley
Are you pouring your heart into your products or services… but not seeing the consistent sales you want month-to-month? If you don’t know why sales aren’t coming in consistently (or you don’t know how to create a steady stream of customers), this episode is for you. Today, I’m joined by Susan Bradley, founder of the Social Sales Girls, who has helped thousands of small business owners grow their business sales and get more customers. And she is revealing the 3 things you need to do every single month to boost sales and make more money, no matter what stage of business you’re in. Here’s What You’ll Learn in This Episode: The 3 things to focus on every month if you want consistent sales How to identify whether you have a conversion problem, an awareness problem, or a traffic problem (and how to respond to each!) How to track the right numbers in your sales funnel so you know exactly where to focus your time and energy Practical small business tips that will help you grow CONSISTENTLY month to month, without guesswork How to get clear on what’s stopping your sales and finally boost your business growth Why it’s essential to take the “mystery” out of sales and look at the numbers About Susan Bradley Susan Bradley is the founder of Social Sales Girls and the creator of the Inner Circle membership, where she teaches proven sales growth strategies to small business owners. With decades of experience in eCommerce, Susan is all about helping entrepreneurs turn “crickets” into consistent sales. . Mentioned in This Episode:
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322: Why Your Message Isn’t Landing with Ideal Clients (and How to Start Speaking Your Dream Client’s Language)
08/20/2025
322: Why Your Message Isn’t Landing with Ideal Clients (and How to Start Speaking Your Dream Client’s Language)
Do you ever feel like you’re putting so much effort into your marketing, but your messaging just isn’t connecting with your ideal clients? You’re continuing to show up. Posting daily. Creating great offers. Doing all of the “right” things. But instead of attracting your ideal clients (the ones who value your work and ready to invest)... you’re hearing crickets. In this episode of the HerBusiness Podcast, we’re breaking down exactly why your message isn’t landing and how to start speaking in your dream client’s language so you can consistently attract aligned clients without shouting louder or burning out. Here’s What You’ll Learn in this Episode: Why trying to appeal to everyone dilutes your message and leaves you resonating with no one. How niching down helps you attract clients who are ready to work with you (and pay you what you’re worth). The fears that hold business owners back from narrowing their focus… and how to overcome them. How to reflect on your ideal client’s own words back to them so your message lands instantly (and have them say, “That’s exactly what I was thinking!” The power of painting the before and after in your marketing so clients see themselves immediately in your offers. Why focusing on vanity metrics (followers, likes, list size) keeps you stuck, and what to focus on instead. Two case studies of members inside the HerBusiness Network who completely transformed their businesses after getting crystal clear on their ideal client and refining their messaging. If you have ever asked yourself… “Why don’t my dream client see the value of what I offer?”“Do I just need more followers or more reach before getting my ideal clients?”“What if I niche down but pick the WRONG audience??” …Then this episode will help you finally get clarity and start creating messaging that connects. Mentioned in This Episode: (free download)
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321: Stories That Stir (and How to Use Them in Your Marketing!) with Monica Rosenfeld
08/13/2025
321: Stories That Stir (and How to Use Them in Your Marketing!) with Monica Rosenfeld
This week, Monica Rosenfeld of Stories That Stir joins us to dive into the power of stories, and how you can use your story to cut through the noise – be it in your emails, your social media, or out on the stage. With years of experience as a storyteller, business owner, and speaker, Monica shares exactly how women business owners can use storytelling as their most powerful marketing tool. We’re talking about using stories to attract your ideal clients, show up more confidently, and rewrite your internal narrative on this week’s episode – because YOUR story is worth telling. Here’s What You’ll Discover in the Episode: The science behind storytelling and what exactly happens in your brain and body when you hear a story (and why that emotional connection is SO strong!) How sharing YOUR story can cut through marketing noise and help you stand out in a saturated space Why your humanity is your greatest asset, and how sharing personal stories with purpose can build instant trust and connection How to share with vulnerability WITHOUT compromising your credibility or trustworthiness Monica’s incredible story-mining tips to help you find the right stories from your life (without feeling forced to overshare!) What makes a story truly shine (from universal story structures to emotional hooks to strategic vulnerability) Hear Monica’s own journey of how the COVID lockdown inspired her to launch Stories That Stir. And so, so much more… Mentioned in This Episode: Global Events
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320: Marketing Burnout and How to Get OFF the Content Treadmill
08/06/2025
320: Marketing Burnout and How to Get OFF the Content Treadmill
Marketing your small business can (if you’re not careful) become a full-time job. Creating posts, tweaking funnels, showing up online, trying every strategy you hear about – the pressure to be “on” 24/7… It’s exhausting. In this episode, we are talking about marketing burnout, and how constant content production can slowly consume all your time. But, I’ll also walk you through how to shift from doing MORE to doing what is RIGHT, and how I made that shift myself. Here’s What You’ll Discover in the Episode: Why more marketing does NOT mean better marketing (and why getting stuck in ‘production mode’ can hurt your business long term) The real reasons behind marketing burnout, how to spot them early, and why we’re seeing more and more small business owners burning out How to tell the difference between strategic innovation that WORKS, and falling for shiny objects Why you MUST revisit your ideal client, pricing, and offers before jumping to “do more” How to escape the trap of constant content production and find joy in your marketing again Discover where marketing burnout comes from… and what could happen if you don’t address it What to do FIRST if you’ve been feeling drained by your marketing and the pressure to keep up with your peers My personal experience with marketing burnout, and how I’ve made my marketing 10x better… WITHOUT spending 10x more time on it. Mentioned in This Episode:
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319: Create a Team That Loves Your Business Like It’s Their Own with Kristy Smith
07/30/2025
319: Create a Team That Loves Your Business Like It’s Their Own with Kristy Smith
No successful business owner reached their goals alone. We are supported not just by our external communities and networks – but our TEAMS. And our guest today is a trailblazer when it comes to building smart, rock-solid teams. But how can you create a high-functioning, loyal team of people around you who care about the success of your business as much as you do? Kristy Smith of Virtual Elves knows exactly how – as she has provided hundreds of clients with outsourced, highly skilled VAs. She is an expert on creating a loyal and supportive team culture and has so much to share with you about how to hire, manage, and grow with your team. Here’s What You’ll Discover in This Episode: The invisible ties that keep you focused on the WRONG things in business and how the “30% Burden” creeps up and steals your time How to strategically identify what is taking your focus and preventing you from stepping into the CEO role (+ what needs to shift!) The “SADD” method: Kristy’s sworn-by framework that you should run EVERY task in your business through (this will make your business more efficient, and it will make you LESS sad ) Why leaning on people around you – and constructing a support system – is essential to free your time How Kristy has developed such incredible loyalty within her team (with multiple team members working with her over a decade) – and why team culture is key The big mistake business owners make when outsourcing team members, and why transactional thinking can backfire How to prepare in advance to onboard, and why cultivating systems beforehand is essential The 3 things you need to do before hiring anyone (or hiring anyone ELSE!) Why building strategically over time and putting in place a strong foundation has paid off for Kristy in the long run (tortoise > hare) How Kristy built a team culture so good that all of her current managerial positions started not as new hires, but as loyal team members with potential And so, so much more Mentioned in This Episode: Need a highly-qualified VA?
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318: The First Five Hires (Even If You’ve Gotten It Wrong Before): Who You Really Need to Grow Your Business
07/23/2025
318: The First Five Hires (Even If You’ve Gotten It Wrong Before): Who You Really Need to Grow Your Business
You deserve a team that FREES your time — which means hiring the right people at the right time. But, many business owners struggle with hiring and managing their people – causing higher staff turnover, less commitment, and more work landing on your plate. Because let’s be honest… most of us were never taught how to hire, delegate, lead, or let people go. In this episode, I’ll walk you through the five most essential hires you need to make your business profitable AND sustainable – EVEN IF you’ve hired before and it didn’t work out. Here’s What You’ll Discover in This Episode: The crucial hire most business owners delay for too long (it will instantly free up 10 hours of your week!) Why this unexpected hire (that doesn’t “technically” relate to business) will transform your output and ability to keep a clear head How hidden burdens are affecting the capacity you have to grow your business and lead your team (these are UNFAIR, but true) The trick to getting OUT of the weeds and stopping getting stuck doing $10/hour tasks instead of playing the CEO role What happens when every client question, email, or calendar invite needs to go through you first – and who to hire to free up your time Who to hire in order to have your marketing done for you – without needing to be involved in every detail Why relying on your marketing alone might not be enough to bring in consistent sales, and what team member to add to bring in the sale How to set up new team members for success with the right role descriptions, systems, and clear expectations (so they’re not waiting around for your next instruction!) And so, so much more Mentioned in This Episode:
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317: How to Lead with Emotional Awareness and Build a Valuable (and VALUED) Team with Karine Rayson
07/16/2025
317: How to Lead with Emotional Awareness and Build a Valuable (and VALUED) Team with Karine Rayson
What does the superyachting industry have to do with your leadership style? Turns out, a whole lot. In this episode, I’m joined by Karine Rayson, an expert in leadership and mental health within the superyacht industry – where teams are required to live and work together 24/7 out at sea. And in that intense environment… leadership matters. And it’s no different for your business. These leadership and communication skills are foundational for any business, even if you’re on dry land. Here’s What You’ll Discover in This Episode: The metric that sets high-performing teams apart from the rest, and why authoritative leadership is a recipe for ego issues and disengagement. The parallels between life on a superyacht and running a small business – and why it all boils down to leadership and strong team communication. The (so often overlooked!) layers of communication that build trust. How to spot the small, physical signs that signal something’s wrong before it’s too late. Why slipping work, a lack of eye contact, or mismatched energy might actually be a silent plea for support from your team (and what you can do to turn things around). Karine’s psychology-backed tips to make your team feel seen and valued – and why success all starts at onboarding. What emotional literacy really means (and what it DOESN’T!), and why self-awareness is the foundation of leading others well. The most uncomfortable, but essential, thing you can do as a leader to grow your emotional intelligence and improve your team’s ability to work well together. Why shifting from an authoritative leader to a facilitator actually creates a more connected, motivated, and purpose-driven team. Karine’s leadership non-negotiables to create a psychologically safe space, lead people in the same direction towards your ultimate goal, And so, so much more… Mentioned in This Episode:
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316: How to Become the Leader YOU and Your Team Need (Part 2)
07/09/2025
316: How to Become the Leader YOU and Your Team Need (Part 2)
This is Part 2 of the special mini-series all about LEADERSHIP. Last week (Episode 315), we turned inward and looked at how to become the best leader for yourself and your team. In this episode, we shift our focus outward. How can you step into your role as an INDUSTRY leader? How can you show up authentically and confidently for your clients, your peers, and your community? And most importantly… How can you achieve that without losing yourself or putting on ‘an act’? Here’s What You’ll Learn in This Episode: Why becoming a leader in your industry is NOT about being the loudest person in the room (or being on every platform) The key to stepping into your power – and how to be your most magnetic self How pairing your clarity with a willingness to be SEEN unlocks opportunities (even when visibility and vulnerability are terrifying!) My personal journey of hiding behind the camera to stepping into industry leadership and being the face of my business The stories of HerBusiness Network Members who have landed major media, speaking gigs, and dream clients by putting themselves out there (SO incredible!) Why your industry does NOT need a more perfect, more polished version of you – and why it needs you right now, as you are The curse of perfectionism and why “waiting until I’m ready” will keep you stuck All of the fears, doubts, and self-talk that hold you back from being an industry leader, and how you can move forward with them The small and doable ways you can start building your authority and visibility today, without forcing yourself How to maintain your authenticity and never step into a form of visibility that doesn’t feel right to you and your journey Why leadership of self is at the heart of everything (and why you need to master it FIRST!) Mentioned in This Episode: Listen to PART 1 Now: Amanda Farmer, Esther Espinosa,
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315: How to Become the Leader YOU and Your Team Need (Part 1)
07/02/2025
315: How to Become the Leader YOU and Your Team Need (Part 1)
The success of your business doesn’t just depend on WHO you hire… but on HOW you lead them. So, how can you ensure that you are being the leader you are meant to be – in order to have a TEAM that shines in their roles, without you getting involved in daily tasks? Today, we are diving into Part 1 of a 2-part series all about the kind of leadership that transforms businesses from the inside out. This episode is about “Leadership of TEAM” and “Leadership of SELF” – the internal aspects of how you lead in business. What You’ll Learn in Today’s Episode: What to do when you feel like you’re the only one who truly CARES for your business How to STOP chasing your team for updates, redoing work, and hand-holding Create a team that FREES up your time, rather than creating more work and stress The three types of leadership every woman in business needs to understand – and which should come first Why the shift from doer to director is SO important… but feels so uncomfortable How to create clarity and empowerment with your team (no matter the size) and create a thriving team culture The subtle but crucial difference between managing and LEADING (& how to balance the two!) What “Leadership of Self” actually means… and why it is the foundation of not just your business, but your ability to move confidently through life How to redefine what leadership is ‘supposed’ to mean, let go of the fear and self-doubt, and understand what YOU need in order to lead. Whether you have no team at all, you’re managing a microbusiness, or you’re evolving how you show up as the leader of an established business… … this episode is about YOU stepping into your power, voice, and ability. And, be sure to join us next week for Part 2 of this series. Mentioned in This Episode:
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314: The Hidden Emotions Behind Your Pricing Decisions (Let’s Pull the Curtain Back)
06/25/2025
314: The Hidden Emotions Behind Your Pricing Decisions (Let’s Pull the Curtain Back)
“What am I to charge this much?” “Who do I think I am?” “No one is going to pay for this!” Many women business owners have had the same doubts — and these doubts can stop us from realising the success that we want. The hidden emotions behind our pricing strategy need to be addressed – because they do nothing but keep you stuck and prevent your ideal clients from receiving the transformation you offer. In this episode, we are talking about why your pricing isn’t the actual problem, how to uncover and manage the emotions that are influencing your decisions, and the pricing mistakes that most people make – that YOU can avoid. Here’s What You’ll Learn in the Episode: -> Why competitor-based pricing and following the market can keep you stuck and undervalued (even though it’s what we’re “taught” to do!) -> The 2 BIGGEST pricing mistakes I see women business owners making over and over again -> How fear and guilt can disguise themselves as other, more logical or compassionate emotions -> The clear signs that it is time to raise your prices (if you’ve clicked on this episode, it’s likely past time ) -> How to build a ladder of access for your ideal clients (and how to serve more people without undercharging) -> The 7 steps to building a healthier, more confident relationship with your pricing and finances -> How to move from “Will they pay this??” to “Will the right people see this?” -> And so, so much more. Mentioned in This Episode: Join the HerBusiness Network https://shrtlnk.co/etRNj The Ultimate High Converting Offer Blueprint https://shrtlnk.co/YwP8Y Thanks to this week’s reviewer: Danika Armytage, Big Stories Little Films https://www.bigstorieslittlefilms.com.au/ Apply for the Marketing Success Mastermind https://shrtlnk.co/2VO48
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313: What If You Followed That Hunch? The Power of Pursuing Curiosity in Business with Valerie Khoo
06/18/2025
313: What If You Followed That Hunch? The Power of Pursuing Curiosity in Business with Valerie Khoo
In business, we are so often told to stick to a pre-designed path – to stay focused, stick to the formula, and ignore the distractions. But what if curiosity is actually the key to creating a business that both puts money in your pocket and brings fulfilment to your life? That’s what our guest, CEO and Founder of the Australian Writers’ Centre, Valerie Khoo, is all about. She believes that following your curiosity and leaning into your creativity can actually lead you somewhere you never imagined yourself – to the benefit of your business and personal life. Here’s What You’ll Learn in the Episode: -> How following your curiosity leads to incredible breakthroughs in your business – boosting both your bottom line and your attitude. -> Why embracing a culture of curiosity is essential for both your business and soul (and how to cultivate one!) -> What curiosity really looks like in business, and why following strict formulas and structures might mute the internal voice that guides you. -> The risks of blindly following strategies that don’t align with you – and how to spot when it’s time to reorient yourself. -> How to distinguish between a “bright shiny object” and a curiosity thread that is worth exploring (and why sometimes, it’s OKAY to go down the “rabbit hole”). -> The major discoveries Valarie has made when she decided to embrace curiosity and see where stray interests could lead her. -> How a week at the gym inspired Valerie to scale the Australian Writers’ Centre all across Australia. -> Why getting out of your bubble and learning from people outside your industry can lead to extraordinary ideas and new inspiration. -> How a reality TV show ended up inspiring a course that has changed the lives of veterans and first responders – one of Valerie's most successful courses to this day. -> Why we think of change in binary terms: stay OR pivot. And how you can embrace the in-between space rather than choosing between the two. -> How to begin building a Curiosity Culture – and why it starts with giving yourself permission FIRST. Mentioned in This Episode: HerBusiness Network https://her-business.lpages.co/request-an-invitation/?utm_source=Website&utm_medium=General&utm_campaign=membership-waitlist HerBusiness Trailblazers Retreat - Crete, Greece https://shrtlnk.co/DTrs6 EP301 - Resilience, Burnout, and the Power of Self-Compassion – Olivia Ong https://herbusiness.com/podcast/resilience-burnout-and-the-power-of-self-compassion-with-dr-olivia-ong/
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312: Is Being “Too Much” the Very Thing That Makes You Magnetic?
06/11/2025
312: Is Being “Too Much” the Very Thing That Makes You Magnetic?
If you’ve ever forced yourself to shrink to fit in, to “tone it down” to be accepted, and to pursue a path that isn’t aligned with you… We are turning that narrative around in this episode of the HerBusiness Podcast. Let’s talk about what it really means to run a business that lights you up. This episode is about identity. Visibility. Bravery. And what it takes to stop dimming your fire and live a life that is not filtered for others’ approval. It gives you permission to be fully you, owning your own version of being ‘too much’. Here’s What You’ll Learn in This Episode: -> What it looks like to be truly lit up in your business (and how to move in that direction) -> The signs you’re drifting from your true purpose – and how to get back on track -> How the fear of being “too much” shows up and how to push fear to the side in order to live more authentically -> Ways to untangle your identity from your business – and why it’s an essential step to take on your journey to feeling more free to be you -> Why leading from obligation creates an unfulfilled life, and what to do instead -> The small steps to reclaim that fire within you and build a business that reflects and supports the life you truly want to live It’s time to lead your business as YOURSELF. Leave the performance, the “professionalism”, and the expectations behind. You’ve already got what you need. And it’s what makes you and your business magnetic. Mentioned in This Episode: HerBusiness Network https://her-business.lpages.co/request-an-invitation/?utm_source=Website&utm_medium=General&utm_campaign=membership-waitlist HerBusiness Trailblazers Retreat - Crete, Greece https://shrtlnk.co/DTrs6 Episode 305 – The Secret to Being Seen as the Go-To Expert in Your Field with Leesa Shannon https://herbusiness.com/podcast/the-secret-to-being-seen-as-the-go-to-expert-in-your-field-with-leesa-shannon/
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311: When You’re Not Where You Thought You’d Be (In Business AND Life)
06/04/2025
311: When You’re Not Where You Thought You’d Be (In Business AND Life)
So many women, despite their success and achievements, find themselves looking around and thinking, “I should be further ahead by now.” If you’re caught in a comparison game, questioning your direction, or you’re having a crisis in confidence, this is your episode. In this episode, I’m talking about why so many high-achieving women business owners find themselves stuck here – and what you can do to reconnect with the purpose most aligned to you. Here’s What You’ll Learn in the Episode: -> Why success doesn’t always feel how you expected it would, and how to navigate the gap between where you are and where you thought you’d be -> How to reconnect with what you really want (and leave behind roles and expectations) -> The real reason your confidence may have dipped – and why it’s actually NOT a sign that you’re failing -> Why you’ve been feeling unfulfilled (even when you’ve hit all of your goals) -> How to STOP measuring yourself by someone else’s definition of success, and instead create your own definition -> 7 things you need to reframe in order to move forward with more clarity and self-trust -> The truth behind growth being uncomfortable – and why you should lean into it. -> How to make brave decisions in business and life without waiting for everyone else to understand or give permission -> Why space and separation are sometimes exactly what you need to realign, and your opportunity to step away 7 Things to Unlearn (because these things just keep us stuck) -> “Success should follow a predictable path.” → Success is defined by YOU, not anyone else. It can be messy, it can be confusing, and it can be hard. -> “Changing my mind means I am flaky.” → You are able to change course as MANY TIMES as you deem necessary for your business and your life. -> “I need to have it figured out before I start.” → True clarity can ONLY come from taking action. -> “I need others’ permission and validation.” → Not everyone will understand your choices. And guess what? They don’t need to. -> “My worth is measured by how busy I am, and how much money is in the bank account.” → Your worth is inherent. Working more or earning more does not increase or decrease your worth. -> “I only get one ‘shot’ to get this right.” → There is no deadline for changing your life. You get as many shots as you’d like. -> “If it is hard, I must be doing it wrong.” → Growth IS uncomfortable. Growth IS hard. Going through a hard time does not mean you are broken or on the wrong path. Use this time as your personal invitation to pause, to reflect, and to give yourself the space to redefine success on your terms. Mentioned in This Episode: Chantel Gilbert,
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