HerBusiness
Your Business. Your Rules. You didn’t start your business to work around the clock, burn out, or follow someone else’s rules. This podcast is for women business owners who are ready to step out of the day-to-day grind and continue growing businesses that actually give them freedom, fulfilment, and financial success – on your own terms. Welcome to the path that has helped tens of thousands of women break away from hustle-culture and grow profitable and sustainable businesses THEIR way. Welcome to the HerBusiness Podcast! I’m Suzi Dafnis, CEO at HerBusiness — the most collaborative community for women creating lives they love, growing six and seven-figure businesses, and doing it in the way that feels aligned with what they truly want. In every episode of this podcast, I’ll show you how to stop “winging it” and playing by the traditional rulebook, and finally create your IDEAL business that gives you reliable income to love the lifestyle you love. Every. Single. Day. I’ll also bring you inspiring interviews with world-class speakers, authors, and entrepreneurs (like Amy Porterfield, Gabby Bernstein, Seth Godin, Kim Kiyosaki, Danielle LaPorte, Stu McLaren, Dan Martell, Donald Miller, and so many more!). If you want sustainable strategies to create the lifestyle and business that will bring you freedom, creativity, and fulfilment… If you want expert guidance on money, mindset, sales & marketing, systems, and offers that bring success WITHOUT burnout… If you’re ready to have a waitlist of prospects ready to buy your product and service, without stooping to sleazy sales tactics or succumbing to hustle-culture… Then, you’re in the right place. Each week, my guests and I give step-by-step business growth strategies that are directly tied to your personal development and fulfilment, as we explore the inner and outer game of growing a truly successful business. It’s time to go about your business and life differently. Your Business. Your Rules.
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325: Why Putting Yourself Last is Holding Back Your Business — and How to Put Your Highest Self in Charge with Cherie Healey
09/10/2025
325: Why Putting Yourself Last is Holding Back Your Business — and How to Put Your Highest Self in Charge with Cherie Healey
Too many women business owners find themselves stuck in business burnout… this cycle of hustling harder, putting themselves last, and wondering why it still doesn’t feel like the freedom they wanted. We are taught that the answer is doing more — when really, it’s about giving ourselves the conditions to create the energy, clarity, and self-compassion we need to lead. In this episode of the HerBusiness Podcast, I am joined by incredible leadership coach and my dear friend, founder of Siren, Cherie Healey, to talk about what it really looks like to lead from the inside out. We’re exploring how to reconnect with who you truly are, declare your desires out loud, and design a business that fuels you instead of drains you. What You’ll Discover in This Week’s Episode: Why putting yourself LAST is holding back not just your own growth, but the growth of your business How to lead from your true self instead of a place of hustle, fear, or imposter syndrome Why your desires aren’t frivolous or selfish (and why they are actually one of the smartest business decisions you can use!) How to spot the difference between flow and overflow… and why living in overflow changes everything in your business and your life Why you should make self-compassion your secret leadership superpower (without losing your grit, drive, or the ambition that got you this far) What is looks like to run a business as you SIREN self, and how that shift can change how you interact with clients, lead your team, and feel fulfilled at the end of the day I can’t wait to hear your thoughts. . Mentioned in This Episode:
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324: 5 Practical Ways to Grow Your Confidence
09/03/2025
324: 5 Practical Ways to Grow Your Confidence
Do you ever look at another woman in business and think, “How the heck is she so confident?” The truth is, confidence is NOT something you’re born with. It is a skill you can build… as long as you build it through ACTION. In this episode of the HerBusiness Podcast, I’m walking you through 5 practical ways to grow your confidence in business. Now is the time to STOP holding back, overcome your self doubt, and finally show up as the leader your business needs. All by taking action before you feel 100% ready and start building real confidence. Here’s What You’ll Learn in the Episode of the HerBusiness Podcast: Why we need to stop believing that confidence is something your born with… and understand the foundations of building confidence The 3 big myths about confidence that are keeping you stuck The 5 steps that I personally swear by to grow your confidence and stand in your power How to take small action that stack up into lasting confidence, even when you’re not “ready” Why action always comes before confidence (and never the other way around) Practical strategies for overcoming self-doubt and showing up in business and your industry The difference between confidence and self-worth… and what happens when you finally untangle the two Mentioned in This Episode:
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323: Want More Sales? Do These 3 Things Every Month - with Susan Bradley
08/27/2025
323: Want More Sales? Do These 3 Things Every Month - with Susan Bradley
Are you pouring your heart into your products or services… but not seeing the consistent sales you want month-to-month? If you don’t know why sales aren’t coming in consistently (or you don’t know how to create a steady stream of customers), this episode is for you. Today, I’m joined by Susan Bradley, founder of the Social Sales Girls, who has helped thousands of small business owners grow their business sales and get more customers. And she is revealing the 3 things you need to do every single month to boost sales and make more money, no matter what stage of business you’re in. Here’s What You’ll Learn in This Episode: The 3 things to focus on every month if you want consistent sales How to identify whether you have a conversion problem, an awareness problem, or a traffic problem (and how to respond to each!) How to track the right numbers in your sales funnel so you know exactly where to focus your time and energy Practical small business tips that will help you grow CONSISTENTLY month to month, without guesswork How to get clear on what’s stopping your sales and finally boost your business growth Why it’s essential to take the “mystery” out of sales and look at the numbers About Susan Bradley Susan Bradley is the founder of Social Sales Girls and the creator of the Inner Circle membership, where she teaches proven sales growth strategies to small business owners. With decades of experience in eCommerce, Susan is all about helping entrepreneurs turn “crickets” into consistent sales. . Mentioned in This Episode:
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322: Why Your Message Isn’t Landing with Ideal Clients (and How to Start Speaking Your Dream Client’s Language)
08/20/2025
322: Why Your Message Isn’t Landing with Ideal Clients (and How to Start Speaking Your Dream Client’s Language)
Do you ever feel like you’re putting so much effort into your marketing, but your messaging just isn’t connecting with your ideal clients? You’re continuing to show up. Posting daily. Creating great offers. Doing all of the “right” things. But instead of attracting your ideal clients (the ones who value your work and ready to invest)... you’re hearing crickets. In this episode of the HerBusiness Podcast, we’re breaking down exactly why your message isn’t landing and how to start speaking in your dream client’s language so you can consistently attract aligned clients without shouting louder or burning out. Here’s What You’ll Learn in this Episode: Why trying to appeal to everyone dilutes your message and leaves you resonating with no one. How niching down helps you attract clients who are ready to work with you (and pay you what you’re worth). The fears that hold business owners back from narrowing their focus… and how to overcome them. How to reflect on your ideal client’s own words back to them so your message lands instantly (and have them say, “That’s exactly what I was thinking!” The power of painting the before and after in your marketing so clients see themselves immediately in your offers. Why focusing on vanity metrics (followers, likes, list size) keeps you stuck, and what to focus on instead. Two case studies of members inside the HerBusiness Network who completely transformed their businesses after getting crystal clear on their ideal client and refining their messaging. If you have ever asked yourself… “Why don’t my dream client see the value of what I offer?”“Do I just need more followers or more reach before getting my ideal clients?”“What if I niche down but pick the WRONG audience??” …Then this episode will help you finally get clarity and start creating messaging that connects. Mentioned in This Episode: (free download)
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321: Stories That Stir (and How to Use Them in Your Marketing!) with Monica Rosenfeld
08/13/2025
321: Stories That Stir (and How to Use Them in Your Marketing!) with Monica Rosenfeld
This week, Monica Rosenfeld of Stories That Stir joins us to dive into the power of stories, and how you can use your story to cut through the noise – be it in your emails, your social media, or out on the stage. With years of experience as a storyteller, business owner, and speaker, Monica shares exactly how women business owners can use storytelling as their most powerful marketing tool. We’re talking about using stories to attract your ideal clients, show up more confidently, and rewrite your internal narrative on this week’s episode – because YOUR story is worth telling. Here’s What You’ll Discover in the Episode: The science behind storytelling and what exactly happens in your brain and body when you hear a story (and why that emotional connection is SO strong!) How sharing YOUR story can cut through marketing noise and help you stand out in a saturated space Why your humanity is your greatest asset, and how sharing personal stories with purpose can build instant trust and connection How to share with vulnerability WITHOUT compromising your credibility or trustworthiness Monica’s incredible story-mining tips to help you find the right stories from your life (without feeling forced to overshare!) What makes a story truly shine (from universal story structures to emotional hooks to strategic vulnerability) Hear Monica’s own journey of how the COVID lockdown inspired her to launch Stories That Stir. And so, so much more… Mentioned in This Episode: Global Events
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320: Marketing Burnout and How to Get OFF the Content Treadmill
08/06/2025
320: Marketing Burnout and How to Get OFF the Content Treadmill
Marketing your small business can (if you’re not careful) become a full-time job. Creating posts, tweaking funnels, showing up online, trying every strategy you hear about – the pressure to be “on” 24/7… It’s exhausting. In this episode, we are talking about marketing burnout, and how constant content production can slowly consume all your time. But, I’ll also walk you through how to shift from doing MORE to doing what is RIGHT, and how I made that shift myself. Here’s What You’ll Discover in the Episode: Why more marketing does NOT mean better marketing (and why getting stuck in ‘production mode’ can hurt your business long term) The real reasons behind marketing burnout, how to spot them early, and why we’re seeing more and more small business owners burning out How to tell the difference between strategic innovation that WORKS, and falling for shiny objects Why you MUST revisit your ideal client, pricing, and offers before jumping to “do more” How to escape the trap of constant content production and find joy in your marketing again Discover where marketing burnout comes from… and what could happen if you don’t address it What to do FIRST if you’ve been feeling drained by your marketing and the pressure to keep up with your peers My personal experience with marketing burnout, and how I’ve made my marketing 10x better… WITHOUT spending 10x more time on it. Mentioned in This Episode:
/episode/index/show/herbusiness/id/37642685
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319: Create a Team That Loves Your Business Like It’s Their Own with Kristy Smith
07/30/2025
319: Create a Team That Loves Your Business Like It’s Their Own with Kristy Smith
No successful business owner reached their goals alone. We are supported not just by our external communities and networks – but our TEAMS. And our guest today is a trailblazer when it comes to building smart, rock-solid teams. But how can you create a high-functioning, loyal team of people around you who care about the success of your business as much as you do? Kristy Smith of Virtual Elves knows exactly how – as she has provided hundreds of clients with outsourced, highly skilled VAs. She is an expert on creating a loyal and supportive team culture and has so much to share with you about how to hire, manage, and grow with your team. Here’s What You’ll Discover in This Episode: The invisible ties that keep you focused on the WRONG things in business and how the “30% Burden” creeps up and steals your time How to strategically identify what is taking your focus and preventing you from stepping into the CEO role (+ what needs to shift!) The “SADD” method: Kristy’s sworn-by framework that you should run EVERY task in your business through (this will make your business more efficient, and it will make you LESS sad ) Why leaning on people around you – and constructing a support system – is essential to free your time How Kristy has developed such incredible loyalty within her team (with multiple team members working with her over a decade) – and why team culture is key The big mistake business owners make when outsourcing team members, and why transactional thinking can backfire How to prepare in advance to onboard, and why cultivating systems beforehand is essential The 3 things you need to do before hiring anyone (or hiring anyone ELSE!) Why building strategically over time and putting in place a strong foundation has paid off for Kristy in the long run (tortoise > hare) How Kristy built a team culture so good that all of her current managerial positions started not as new hires, but as loyal team members with potential And so, so much more Mentioned in This Episode: Need a highly-qualified VA?
/episode/index/show/herbusiness/id/37335830
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318: The First Five Hires (Even If You’ve Gotten It Wrong Before): Who You Really Need to Grow Your Business
07/23/2025
318: The First Five Hires (Even If You’ve Gotten It Wrong Before): Who You Really Need to Grow Your Business
You deserve a team that FREES your time — which means hiring the right people at the right time. But, many business owners struggle with hiring and managing their people – causing higher staff turnover, less commitment, and more work landing on your plate. Because let’s be honest… most of us were never taught how to hire, delegate, lead, or let people go. In this episode, I’ll walk you through the five most essential hires you need to make your business profitable AND sustainable – EVEN IF you’ve hired before and it didn’t work out. Here’s What You’ll Discover in This Episode: The crucial hire most business owners delay for too long (it will instantly free up 10 hours of your week!) Why this unexpected hire (that doesn’t “technically” relate to business) will transform your output and ability to keep a clear head How hidden burdens are affecting the capacity you have to grow your business and lead your team (these are UNFAIR, but true) The trick to getting OUT of the weeds and stopping getting stuck doing $10/hour tasks instead of playing the CEO role What happens when every client question, email, or calendar invite needs to go through you first – and who to hire to free up your time Who to hire in order to have your marketing done for you – without needing to be involved in every detail Why relying on your marketing alone might not be enough to bring in consistent sales, and what team member to add to bring in the sale How to set up new team members for success with the right role descriptions, systems, and clear expectations (so they’re not waiting around for your next instruction!) And so, so much more Mentioned in This Episode:
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317: How to Lead with Emotional Awareness and Build a Valuable (and VALUED) Team with Karine Rayson
07/16/2025
317: How to Lead with Emotional Awareness and Build a Valuable (and VALUED) Team with Karine Rayson
What does the superyachting industry have to do with your leadership style? Turns out, a whole lot. In this episode, I’m joined by Karine Rayson, an expert in leadership and mental health within the superyacht industry – where teams are required to live and work together 24/7 out at sea. And in that intense environment… leadership matters. And it’s no different for your business. These leadership and communication skills are foundational for any business, even if you’re on dry land. Here’s What You’ll Discover in This Episode: The metric that sets high-performing teams apart from the rest, and why authoritative leadership is a recipe for ego issues and disengagement. The parallels between life on a superyacht and running a small business – and why it all boils down to leadership and strong team communication. The (so often overlooked!) layers of communication that build trust. How to spot the small, physical signs that signal something’s wrong before it’s too late. Why slipping work, a lack of eye contact, or mismatched energy might actually be a silent plea for support from your team (and what you can do to turn things around). Karine’s psychology-backed tips to make your team feel seen and valued – and why success all starts at onboarding. What emotional literacy really means (and what it DOESN’T!), and why self-awareness is the foundation of leading others well. The most uncomfortable, but essential, thing you can do as a leader to grow your emotional intelligence and improve your team’s ability to work well together. Why shifting from an authoritative leader to a facilitator actually creates a more connected, motivated, and purpose-driven team. Karine’s leadership non-negotiables to create a psychologically safe space, lead people in the same direction towards your ultimate goal, And so, so much more… Mentioned in This Episode:
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316: How to Become the Leader YOU and Your Team Need (Part 2)
07/09/2025
316: How to Become the Leader YOU and Your Team Need (Part 2)
This is Part 2 of the special mini-series all about LEADERSHIP. Last week (Episode 315), we turned inward and looked at how to become the best leader for yourself and your team. In this episode, we shift our focus outward. How can you step into your role as an INDUSTRY leader? How can you show up authentically and confidently for your clients, your peers, and your community? And most importantly… How can you achieve that without losing yourself or putting on ‘an act’? Here’s What You’ll Learn in This Episode: Why becoming a leader in your industry is NOT about being the loudest person in the room (or being on every platform) The key to stepping into your power – and how to be your most magnetic self How pairing your clarity with a willingness to be SEEN unlocks opportunities (even when visibility and vulnerability are terrifying!) My personal journey of hiding behind the camera to stepping into industry leadership and being the face of my business The stories of HerBusiness Network Members who have landed major media, speaking gigs, and dream clients by putting themselves out there (SO incredible!) Why your industry does NOT need a more perfect, more polished version of you – and why it needs you right now, as you are The curse of perfectionism and why “waiting until I’m ready” will keep you stuck All of the fears, doubts, and self-talk that hold you back from being an industry leader, and how you can move forward with them The small and doable ways you can start building your authority and visibility today, without forcing yourself How to maintain your authenticity and never step into a form of visibility that doesn’t feel right to you and your journey Why leadership of self is at the heart of everything (and why you need to master it FIRST!) Mentioned in This Episode: Listen to PART 1 Now: Amanda Farmer, Esther Espinosa,
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315: How to Become the Leader YOU and Your Team Need (Part 1)
07/02/2025
315: How to Become the Leader YOU and Your Team Need (Part 1)
The success of your business doesn’t just depend on WHO you hire… but on HOW you lead them. So, how can you ensure that you are being the leader you are meant to be – in order to have a TEAM that shines in their roles, without you getting involved in daily tasks? Today, we are diving into Part 1 of a 2-part series all about the kind of leadership that transforms businesses from the inside out. This episode is about “Leadership of TEAM” and “Leadership of SELF” – the internal aspects of how you lead in business. What You’ll Learn in Today’s Episode: What to do when you feel like you’re the only one who truly CARES for your business How to STOP chasing your team for updates, redoing work, and hand-holding Create a team that FREES up your time, rather than creating more work and stress The three types of leadership every woman in business needs to understand – and which should come first Why the shift from doer to director is SO important… but feels so uncomfortable How to create clarity and empowerment with your team (no matter the size) and create a thriving team culture The subtle but crucial difference between managing and LEADING (& how to balance the two!) What “Leadership of Self” actually means… and why it is the foundation of not just your business, but your ability to move confidently through life How to redefine what leadership is ‘supposed’ to mean, let go of the fear and self-doubt, and understand what YOU need in order to lead. Whether you have no team at all, you’re managing a microbusiness, or you’re evolving how you show up as the leader of an established business… … this episode is about YOU stepping into your power, voice, and ability. And, be sure to join us next week for Part 2 of this series. Mentioned in This Episode:
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314: The Hidden Emotions Behind Your Pricing Decisions (Let’s Pull the Curtain Back)
06/25/2025
314: The Hidden Emotions Behind Your Pricing Decisions (Let’s Pull the Curtain Back)
“What am I to charge this much?” “Who do I think I am?” “No one is going to pay for this!” Many women business owners have had the same doubts — and these doubts can stop us from realising the success that we want. The hidden emotions behind our pricing strategy need to be addressed – because they do nothing but keep you stuck and prevent your ideal clients from receiving the transformation you offer. In this episode, we are talking about why your pricing isn’t the actual problem, how to uncover and manage the emotions that are influencing your decisions, and the pricing mistakes that most people make – that YOU can avoid. Here’s What You’ll Learn in the Episode: -> Why competitor-based pricing and following the market can keep you stuck and undervalued (even though it’s what we’re “taught” to do!) -> The 2 BIGGEST pricing mistakes I see women business owners making over and over again -> How fear and guilt can disguise themselves as other, more logical or compassionate emotions -> The clear signs that it is time to raise your prices (if you’ve clicked on this episode, it’s likely past time ) -> How to build a ladder of access for your ideal clients (and how to serve more people without undercharging) -> The 7 steps to building a healthier, more confident relationship with your pricing and finances -> How to move from “Will they pay this??” to “Will the right people see this?” -> And so, so much more. Mentioned in This Episode: Join the HerBusiness Network https://shrtlnk.co/etRNj The Ultimate High Converting Offer Blueprint https://shrtlnk.co/YwP8Y Thanks to this week’s reviewer: Danika Armytage, Big Stories Little Films https://www.bigstorieslittlefilms.com.au/ Apply for the Marketing Success Mastermind https://shrtlnk.co/2VO48
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313: What If You Followed That Hunch? The Power of Pursuing Curiosity in Business with Valerie Khoo
06/18/2025
313: What If You Followed That Hunch? The Power of Pursuing Curiosity in Business with Valerie Khoo
In business, we are so often told to stick to a pre-designed path – to stay focused, stick to the formula, and ignore the distractions. But what if curiosity is actually the key to creating a business that both puts money in your pocket and brings fulfilment to your life? That’s what our guest, CEO and Founder of the Australian Writers’ Centre, Valerie Khoo, is all about. She believes that following your curiosity and leaning into your creativity can actually lead you somewhere you never imagined yourself – to the benefit of your business and personal life. Here’s What You’ll Learn in the Episode: -> How following your curiosity leads to incredible breakthroughs in your business – boosting both your bottom line and your attitude. -> Why embracing a culture of curiosity is essential for both your business and soul (and how to cultivate one!) -> What curiosity really looks like in business, and why following strict formulas and structures might mute the internal voice that guides you. -> The risks of blindly following strategies that don’t align with you – and how to spot when it’s time to reorient yourself. -> How to distinguish between a “bright shiny object” and a curiosity thread that is worth exploring (and why sometimes, it’s OKAY to go down the “rabbit hole”). -> The major discoveries Valarie has made when she decided to embrace curiosity and see where stray interests could lead her. -> How a week at the gym inspired Valerie to scale the Australian Writers’ Centre all across Australia. -> Why getting out of your bubble and learning from people outside your industry can lead to extraordinary ideas and new inspiration. -> How a reality TV show ended up inspiring a course that has changed the lives of veterans and first responders – one of Valerie's most successful courses to this day. -> Why we think of change in binary terms: stay OR pivot. And how you can embrace the in-between space rather than choosing between the two. -> How to begin building a Curiosity Culture – and why it starts with giving yourself permission FIRST. Mentioned in This Episode: HerBusiness Network https://her-business.lpages.co/request-an-invitation/?utm_source=Website&utm_medium=General&utm_campaign=membership-waitlist HerBusiness Trailblazers Retreat - Crete, Greece https://shrtlnk.co/DTrs6 EP301 - Resilience, Burnout, and the Power of Self-Compassion – Olivia Ong https://herbusiness.com/podcast/resilience-burnout-and-the-power-of-self-compassion-with-dr-olivia-ong/
/episode/index/show/herbusiness/id/37044465
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312: Is Being “Too Much” the Very Thing That Makes You Magnetic?
06/11/2025
312: Is Being “Too Much” the Very Thing That Makes You Magnetic?
If you’ve ever forced yourself to shrink to fit in, to “tone it down” to be accepted, and to pursue a path that isn’t aligned with you… We are turning that narrative around in this episode of the HerBusiness Podcast. Let’s talk about what it really means to run a business that lights you up. This episode is about identity. Visibility. Bravery. And what it takes to stop dimming your fire and live a life that is not filtered for others’ approval. It gives you permission to be fully you, owning your own version of being ‘too much’. Here’s What You’ll Learn in This Episode: -> What it looks like to be truly lit up in your business (and how to move in that direction) -> The signs you’re drifting from your true purpose – and how to get back on track -> How the fear of being “too much” shows up and how to push fear to the side in order to live more authentically -> Ways to untangle your identity from your business – and why it’s an essential step to take on your journey to feeling more free to be you -> Why leading from obligation creates an unfulfilled life, and what to do instead -> The small steps to reclaim that fire within you and build a business that reflects and supports the life you truly want to live It’s time to lead your business as YOURSELF. Leave the performance, the “professionalism”, and the expectations behind. You’ve already got what you need. And it’s what makes you and your business magnetic. Mentioned in This Episode: HerBusiness Network https://her-business.lpages.co/request-an-invitation/?utm_source=Website&utm_medium=General&utm_campaign=membership-waitlist HerBusiness Trailblazers Retreat - Crete, Greece https://shrtlnk.co/DTrs6 Episode 305 – The Secret to Being Seen as the Go-To Expert in Your Field with Leesa Shannon https://herbusiness.com/podcast/the-secret-to-being-seen-as-the-go-to-expert-in-your-field-with-leesa-shannon/
/episode/index/show/herbusiness/id/36955955
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311: When You’re Not Where You Thought You’d Be (In Business AND Life)
06/04/2025
311: When You’re Not Where You Thought You’d Be (In Business AND Life)
So many women, despite their success and achievements, find themselves looking around and thinking, “I should be further ahead by now.” If you’re caught in a comparison game, questioning your direction, or you’re having a crisis in confidence, this is your episode. In this episode, I’m talking about why so many high-achieving women business owners find themselves stuck here – and what you can do to reconnect with the purpose most aligned to you. Here’s What You’ll Learn in the Episode: -> Why success doesn’t always feel how you expected it would, and how to navigate the gap between where you are and where you thought you’d be -> How to reconnect with what you really want (and leave behind roles and expectations) -> The real reason your confidence may have dipped – and why it’s actually NOT a sign that you’re failing -> Why you’ve been feeling unfulfilled (even when you’ve hit all of your goals) -> How to STOP measuring yourself by someone else’s definition of success, and instead create your own definition -> 7 things you need to reframe in order to move forward with more clarity and self-trust -> The truth behind growth being uncomfortable – and why you should lean into it. -> How to make brave decisions in business and life without waiting for everyone else to understand or give permission -> Why space and separation are sometimes exactly what you need to realign, and your opportunity to step away 7 Things to Unlearn (because these things just keep us stuck) -> “Success should follow a predictable path.” → Success is defined by YOU, not anyone else. It can be messy, it can be confusing, and it can be hard. -> “Changing my mind means I am flaky.” → You are able to change course as MANY TIMES as you deem necessary for your business and your life. -> “I need to have it figured out before I start.” → True clarity can ONLY come from taking action. -> “I need others’ permission and validation.” → Not everyone will understand your choices. And guess what? They don’t need to. -> “My worth is measured by how busy I am, and how much money is in the bank account.” → Your worth is inherent. Working more or earning more does not increase or decrease your worth. -> “I only get one ‘shot’ to get this right.” → There is no deadline for changing your life. You get as many shots as you’d like. -> “If it is hard, I must be doing it wrong.” → Growth IS uncomfortable. Growth IS hard. Going through a hard time does not mean you are broken or on the wrong path. Use this time as your personal invitation to pause, to reflect, and to give yourself the space to redefine success on your terms. Mentioned in This Episode: Chantel Gilbert,
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310: The Busy Businesswoman’s Trap — When Revenue’s Up, But Freedom Is Not
05/28/2025
310: The Busy Businesswoman’s Trap — When Revenue’s Up, But Freedom Is Not
Today, we’re discussing a topic no one ever talks about. What happens when you’ve “made it” in business… but you don’t feel real fulfilment? What happens when you’ve worked for YEARS to get where you are now… only to realise you’ve actually built a trap? Let’s discuss how to escape the Busy Businesswoman’s Trap, and even importantly… how to PREVENT it. If you’ve been feeling the hints of exhaustion creeping up, if you’re worried about the direction you’re heading in, or if you simply want to ensure you’re going down the path that is meant for you – listen in. Here’s what you’ll learn from the episode: -> The critical difference between growth and leverage in business… and why chasing the wrong one can lead you astray. -> How to connect with what type of FREEDOM (and therefore what type of business) attracts you most – and how to create a business model that allows you that freedom. -> The hidden emotions that are clear indicators that you might not be prioritising fulfilment in your business, and what to do if you feel them. -> Practical ways to reclaim control over the direction of your business, and how to shift your model to correct the course. -> How you can PREVENT burnout from creeping in, and what to do in order to understand what you want most out of life. -> Why your community is so essential to understanding who you want to be, what your priorities are, and what type of business you want to run. -> The 1 action to take right now in order to step onto the path you truly want to walk down for your life and business. Whether you are currently lost with your direction in business, or you want to PREVENT looking back at what you could have done differently, this episode is all about pausing, realigning, and moving forward on the right path for you. Mentioned in This Episode: HerBusiness Network https://her-business.lpages.co/request-an-invitation/?utm_source=Website&utm_medium=General&utm_campaign=membership-waitlist HerBusiness Trailblazers Retreat - Crete, Greece https://shrtlnk.co/DTrs6 Amanda Paul, Brand Injection https://brandinjection.com.au/ The Clear Week https://herbusiness.com/podcast/the-clear-week/
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309: Are You Chasing the Wrong Clients? How to Get Aligned and Attract the Right Ones with Michelle Falzon
05/21/2025
309: Are You Chasing the Wrong Clients? How to Get Aligned and Attract the Right Ones with Michelle Falzon
You know that feeling when you finish a strategy session or a call with a client and you’re absolutely BUZZING? You feel energised. Uplifted. Lit up. And you just know you’ve helped that client? THAT is the magic that occurs when you work with the RIGHT clients. The ones who value your work, take action, and bring out the ‘Genius Zone’ in you. Today, I’m talking with marketing and messaging strategist Michelle Falzon (& my cohost of the Content Sells Podcast) about how you can attract the clients who are meant for you and your business – and how to STOP casting your net too wide. Here’s What You’ll Discover in This Episode: -> How to speak directly to your ideal clients so they instantly feel like you’re the one for them, even when everyone is vying for their attention. -> The REAL reason broad, generic messaging is never worth it – and how you can stand out of the crowd to bring in the right people. -> Why trying to be “all things to all people” is just diluting your value, keeping you stuck, and draining your time and energy. -> How to STOP worrying about ‘repelling’ people when you narrow your focus, and why exclusivity is not a negative trait for your business (even if you feel “guilty”) -> The subtle ways your OFFER impacts who you’re drawing in and who says YES to you – and why listing your product features is never enough -> What to do when you fear you’re “leaving people behind” as you narrow your target audience, and why that’s actually a sign you’re on the right track. -> The ONE sign that your messaging is too broad, plus the shift that can help you hit the bullseye of clients. -> The invisible factors that are keeping your best-fit clients just out of your reach, and how to remove them from your business -> Why finding alignment in what you do and who you do it for, is the KEY to not only having a successful business… but a life you LOVE waking up to each day. -> And, get your invitation to Michelle and I’s upcoming training for women who want to exclusively work with their IDEAL clients. Mentioned in This Episode: HerBusiness Network https://her-business.lpages.co/request-an-invitation/?utm_source=Website&utm_medium=General&utm_campaign=membership-waitlist How to Grow a 7-Figure Business in a Tiny Niche with Clint Salter https://herbusiness.com/podcast/99-how-to-grow-a-7-figure-business-in-a-tiny-niche-with-clint-salter/ How to Charge More (and Stop Underpricing & Overdelivering) with Dr Claire Zammit https://herbusiness.com/podcast/how-to-charge-more-and-stop-underpricing-overdelivering-with-dr-claire-zammit/ NEW & Updated! How to Craft an Offer that Sells https://herbusiness.com/podcast/how-to-craft-an-offer-that-sells-updated/ FREE DOWNLOAD - The High-Converting Offer Blueprint for Women Business Owners https://shrtlnk.co/YwP8Y FREE WORKSHOP - Ideal Clients On Demand https://shrtlnk.co/Vsoji Lisa Taylor - Cherished Cherubs https://cherishedcherubs.com.au/
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308: Why Your Brilliant Ideas Are Still on Sticky Notes (and How to Finally Finish Them)
05/14/2025
308: Why Your Brilliant Ideas Are Still on Sticky Notes (and How to Finally Finish Them)
The Secret to Stop Procrastinating on Unfinished Projects How many of your BEST ideas are still waiting in the Notes app on your phone? Or on Sticky Notes covering your wall? Or gathering dust in that notebook page? In this episode, we’re talking about how to gain momentum on those ideas, using the secret to stop procrastinating on unfinished projects. This is the SAME strategy big-businesses have used for decades, and it’s what I’ve personally used to build 5 multi-million dollar businesses. What You’ll Learn in the Episode: -> Why your best ideas so often get stuck on the back burner (and how to start prioritising them). -> The real reason you’ve been putting new projects off – hint: it’s not a motivation issue! -> How unfinished projects are quietly draining your time, your energy, AND your income. -> The secret that successful businesses (big and small) use to turn ideas into action (and profit) -> Why long-term planning is keeping you stuck (and why a shorter time frame might be your new best friend) -> How to build real focus and a system for follow-through, even if planning isn’t “your thing”. -> The exact system I’ve used to grow five multi-million dollar businesses. -> How to finally get your lead magnet / course / book / podcast / insert-your-brilliant-idea-here DONE in the next 90 days. And, your invitation to get your next quarter planned in ONE live session with other women business owners at your level. Mentioned in This Episode: HerBusiness Network https://her-business.lpages.co/request-an-invitation/?utm_source=Website&utm_medium=General&utm_campaign=membership-waitlist Karen Rettig - Alternatives for Animals Your Business Strategy Meeting Invitation https://shrtlnk.co/ogaM4
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307: Easy Time-Saving Business Automation Tips with Mandy Brasser
05/07/2025
307: Easy Time-Saving Business Automation Tips with Mandy Brasser
As business owners, there may be no worse feeling in this world than being buried under admin. Stuck in the weeds. Overwhelmed by your to-do list. Slogging through tasks that don’t actually make you inspired, ignite your passion, or give you that, “Yes, this is what I am meant to be doing with my life” feeling. It’s one of the most frustrating, yet inevitable bits of running a business. That’s why today, I’m joined by automation expert Mandy Brasser of Streamline For Success, who is all about sharing practical strategies to reclaim your time, simplify your systems, and have space to work on the parts of business you love. Whether you’re completely new to automation or you’re looking to streamline your existing techstack, Mandy is breaking it all down for us today on this episode. Here’s What You’ll Learn in the Episode: -> Why being an expert isn’t enough — and how automation can free you up to actually focus on your zone of genius -> The smartest way to spend more time doing the work you love (and that actually moves the needle), even as your business grows -> The top time-wasters Mandy sees over and over again with women business owners — and how to eliminate them -> How to automate your sales process so you're making sales (and nurturing clients!) while you sleep -> The simple automation tweak that saved one of Mandy’s clients 26 hours per week -> What to do if you feel totally out of the loop with tech… where to begin with automation -> The #1 clue that tells you exactly where to start streamlining your business -> When (and why) to outsource your tech — and give yourself permission to stop doing it all -> Why there’s no shame in asking for help (especially when it comes to technology) -> How to keep your communications human while automating behind the scenes -> Why good automation isn’t just “set and forget” and how to regularly revisit your systems to keep them working -> How spending a little time setting things up now leads to big ROI later The path from 1:1 to 1:many with an online course — and the most common traps new course creators fall into Tackling the tech overwhelm of launching a course: systems, integrations, and choosing the right tools -> The 6 must-have functions every course creator needs (& why your course portal should be the last thing you build -> Why so many business owners struggle to give up control and how letting go (juuuust a little) can unlock massive growth Mentioned in This Episode: HerBusiness Network Esther Espinosa - 5 Sisters Ministry https://www.gigistorylibrary.com.au/ Download Mandy’s Your Online Course Tech Simplified Guide Handy Resources from our Guests, Mandy Brasser: Online Course Simplified Guide https://lp.streamlineforsuccess.com.au/course-tech-simplified?utm_source=podcast&utm_medium=podcast-guest&utm_campaign=herbusiness-2025 HighLevel Demo For Course Creators Automation Related Resources: Automation ROI Calculator https://streamlineforsuccess.com.au/automation-roi-calculator?utm_source=podcast&utm_medium=podcast-guest&utm_campaign=herbusiness-2025 Automation Cheat Sheet https://lp.streamlineforsuccess.com.au/automation-cheat-sheet?utm_source=podcast&utm_medium=podcast-guest&utm_campaign=herbusiness-2025
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306: Stop Spinning Your Wheels and Escape the Busy-ness Trap
04/30/2025
306: Stop Spinning Your Wheels and Escape the Busy-ness Trap
We all have weeks where the work is nonstop – emails, meetings, socials, admin – only to end the week with the thought, “What did I ACTUALLY accomplish?” In this episode, we’re diving into WHY we get stuck in that exhausting cycle of busyness that feels productive but doesn’t actually move our business forward. We’ll look at the hidden mindset block (hello perfectionism, people-pleasing, and visibility blocks) that hold us back, and learn the planning system I use to make consistent and FOCUSED progress. This episode is about working SMARTER, staying aligned with your vision, and finally giving yourself permission to prioritise the things that matter most… without guilt. What You’ll Learn in the Episode: -> Why your never-ending to-do list isn’t a true sign of productivity -> The hidden fears that keep women business owners stuck in busy work -> How perfectionism and fear of visibility can quietly sabotage your progress -> The difference between HARD work and high-impact work -> Why guilt shows up when you finally start focusing on what matters -> A simple planning system to align your daily actions with your big-picture vision -> How to DEFINE what meaningful progress really looks like in your business -> The mindset shift that helps you delegate and let go of control -> The importance of creating space for yourself, and not just your tasks and to-dos Mentioned in This Episode: HerBusiness Network: https://her-business.lpages.co/request-an-invitation/?utm_source=Website&utm_medium=General&utm_campaign=membership-waitlist Justine Kirk - ISO Matters https://isomatters.com.au/ Episode 297 - 7 Signs It Is Time to Ditch a Product or Service https://herbusiness.com/podcast/7-signs-it-is-time-to-ditch-a-product-or-service/
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305: The Secret to Being Seen as the Go-To Expert in Your Field with Leesa Shannon
04/23/2025
305: The Secret to Being Seen as the Go-To Expert in Your Field with Leesa Shannon
“7% is what you say… 93% is how you say it.” Having great content… it just isn’t enough anymore. So, how can you stand out and become a go-to expert in your field? Today we’re chatting with Leesa Shannon, an expert on communication and confidence, who has helped hundreds of entrepreneurs, high-profile speakers, and thought leaders master how they show up. She’s showing us how we can deliver our messaging, show up with authority, and gain confidence in how we present ourselves and our businesses. Here’s What You’ll Learn in the Episode: -> Why content alone won’t make you the go-to expert in your field. -> How to reposition yourself with authority, even if your first impression was made years ago. -> How to build your confidence, grow your presentation skills, and learn to communicate better — both in front of a crowd and in 1:1 conversations with clients. -> The reason behind why we often show up differently when we feel uncomfortable. -> How to tap into the version of you that feels most natural and magnetic, and bring her into uncomfortable situations. -> The mindset shifts from pushing to pulling in your sales conversations. -> The Cybernetic Loop and how your thoughts directly influence how your show up. -> How to spot the unconscious habits you might not notice that might be getting in your way (it’s about more than the “ums” and “uhs”). -> How you can use preparation as a tool to build confidence, rather than a crutch to rely on. -> What really makes someone a go-to expert in their field (hint, hint… it is NOT producing more content!) Mentioned in This Episode: HerBusiness Network https://her-business.lpages.co/request-an-invitation/?utm_source=Website&utm_medium=General&utm_campaign=membership-waitlist Huberman Lab Podcast https://www.hubermanlab.com/podcast Marketing Success Mastermind https://her-business.lpages.co/herbusiness-mastermind/?utm_source=Website&utm_medium=General&utm_campaign=HerBusiness-Mastermind&_gl=1*2hu0f0*_ga*MjEyMDQ0NDQ2NC4xNzQzNjk1NDU2*_ga_JPH1DW3BLJ*MTc0MzgwNTA0OS42LjEuMTc0MzgwNTczMC42MC4wLjA. EP292 - No-Cost Marketing Strategies for Small Businesses with Natasha Buttler https://herbusiness.com/podcast/no-cost-marketing-strategies-for-small-businesses-with-natasha-buttler/ Mina Sedgman, Mina Sedgman Coaching https://www.linkedin.com/in/minasedgmancoaching/
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304: Why Stories Sell: The Power of Storytelling to Get More Sales
04/16/2025
304: Why Stories Sell: The Power of Storytelling to Get More Sales
If you’ve ever wondered why your offer isn’t converting — even though your service is great and the testimonials are solid — this episode is for you. In today’s episode, I’m breaking down the real reason people buy: emotion. Not features. Not stats. But the power of a good story. You’ll learn how storytelling works on the brain, how brands like Apple and Nike use it masterfully, and most importantly, how you can start mining your everyday moments to create content that connects and sells. Whether you’re writing a sales page, crafting an email, or posting on social media, the right story can be the difference between someone scrolling past and someone saying, “YES — I need this.” What You’ll Discover in the Episode: -> Why facts tell, but stories sell (and how that works in the brain) -> How even the smallest story (like brushing your dog’s teeth!) can influence buying decisions -> What makes stories more trustworthy than testimonials or logos -> Where to find stories in your everyday life (even if you think you have “nothing to share”) -> How to share stories without oversharing -> The different types of stories to use at different points in the customer journey (socials, emails, sales pages) -> Why using other people’s stories (case studies, client wins, etc.) is just as powerful as your own Mentioned in This Episode: HerBusiness Network https://her-business.lpages.co/request-an-invitation/?utm_source=Website&utm_medium=General&utm_campaign=membership-waitlist Power Stories by Valarie Khoo https://www.amazon.com.au/Power-Stories-Must-Build-Business-ebook/dp/B008RO96MO/ Influence: The Psychology of Persuasion by Dr. Robert Cialdini https://www.amazon.com.au/Influence-New-Expanded-Psychology-Persuasion/dp/0063138816 HerBusiness Podcast Ep. 291 – The Psychology of Marketing: How to Get More Clients Saying YES https://herbusiness.com/podcast/the-psychology-of-marketing-how-to-get-more-clients-saying-yes/ Brandon Stanton - Humans of New York https://www.humansofnewyork.com/ Brene Brown - Researcher, author, storyteller https://brenebrown.com/ Amanda Trieger, Naturopath https://www.naturopathicwomancraft.com.au/
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303: Create a Brand that Does the Selling for You with Naomi Gora
04/09/2025
303: Create a Brand that Does the Selling for You with Naomi Gora
In this episode, I sit down with Naomi Gora, brand strategist and founder of , to uncover the secrets of crafting a brand that does the heavy lifting – before your customers even meet you. If you have ANY doubts or questions about your brand or identity… this episode will be a masterclass in how to do branding right. What You’ll Learn in the Episode: -> The surprising way Naomi discovers a brand’s true identity — by asking business owners NOT to tell her. -> The #1 mistake brand strategists make (and how to avoid it). -> How to break free from ‘inside-the-box’ thinking and uncover what makes your brand unique. -> How to turn big, messy ideas into a curated, clear brand message that speaks directly to your ideal clients. -> Where your brand language should really come from — and why it’s NOT from you as the business owner. -> How to create a brand identity that aligns with how you want customers to perceive you. -> Why your brand should sell your products before you even meet your customers — so you’re not constantly in “convince and sell” mode. -> How to avoid the “dog’s breakfast” approach to branding and Naomi’s #1 tip for ensuring consistency (BEFORE you decide to start fresh). -> The key step to take before diving into a rebrand (so you don’t waste time and money). -> How to become a brand sleuth and uncover what’s stopping your ideal clients from making that final purchase. -> Why traditional brand archetyping often only works for massive Fortune 500 companies. -> Naomi’s unique brand archetype framework — whether you love being in front of the camera, prefer to stay behind the scenes or fall somewhere in between. -> How to maintain brand consistency across your content without feeling repetitive or boring. -> Why Naomi believes your brand should NOT be “creative” (and the reasoning behind her controversial take). -> How to stay true to your brand in video content — without needing a rotating door of filming locations. -> The biggest mistake small business owners make when it comes to branding (hint: it’s all about positioning) and Naomi’s expertise in fixing it. -> How being part of the HerBusiness Network has supported Naomi’s business growth and helped her reach new goals. This episode is PACKED with branding expertise that will shift how you think about how your business presents itself. Get ready to learn how to grow a business that stands out, connects deeply with the right audience, and sells effortlessly. Mentioned in This Episode: HerBusiness Network https://her-business.lpages.co/request-an-invitation/?utm_source=Website&utm_medium=General&utm_campaign=membership-waitlist The Brand Archetypes for Small Business Quiz https://brandwhisperers.com.au/brand-archetype-quiz/ Kate Tribe - Artist https://katetribe.com/
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302: Speed Up Sales: Overcoming Mindset Blocks That Slow Down Conversions
04/02/2025
302: Speed Up Sales: Overcoming Mindset Blocks That Slow Down Conversions
Do you have ingrained beliefs that are actually affecting your sales? The answer is probably yes – because we ALL do. But that doesn’t mean we can’t overcome mindset blocks that slow down conversions. In this episode we’re talking about how you can speed up your sales by saying goodbye to these thoughts… What You’ll Learn in This Episode: -> How selling can be a form of service and why this mindset is key to overcoming mindset blocks that slow down conversions. -> The shift from “I don’t want to be pushy” to “I’m here to help” and how it changes the energy of your sales conversations. -> The non-negotiable part of growing a business and how ignoring it can hurt not just you… but your potential clients. -> Why focusing on the transformation you provide – rather than just FEATURES – helps shift your sales language to truly connect with your ideal client. -> How to reframe sales as a learnable skill, instead of something you’re naturally good or bad at. -> Why rejection is NOT personal and how to stop being afraid of getting a “no”. -> How to approach your pricing with confidence by aligning it with the value and OUTCOMES you deliver. -> Why visibility and showing up as the face of your brand can help you overcome mindset blocks that slow down conversions -> How clearly communicating what you do is essential to convert more clients – rather than leaving them confused. Mentioned in This Episode: HerBusiness Network https://her-business.lpages.co/request-an-invitation/?utm_source=Website&utm_medium=General&utm_campaign=membership-waitlist The Connection Statement Template https://her-business.lpages.co/serve-leadbox/PegzR8AN3ke2GexGZnSfFm/ EP254 of Content Sells: New & Updated - How to Create an Offer that SELLS https://herbusiness.com/podcast/how-to-craft-an-offer-that-sells-updated/ The Content Sells Podcast https://herbusiness.com/podcast-series/content-sells/
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301: Resilience, Burnout, and the Power of Self-Compassion – with Dr. Olivia Ong
03/26/2025
301: Resilience, Burnout, and the Power of Self-Compassion – with Dr. Olivia Ong
What would you do if everything you worked for came to a crashing halt? Our guest today, Dr. Olivia Ong, has a truly incredible story – one not just of resilience, grit, and ‘pushing through the pain’... but one of self-compassion. After a horrible accident, Olivia was told by her doctor that she would never walk again, never practice medicine again and that her life would completely change. Instead of giving up hope, Olivia has transformed her experience into helping others remember the importance of self-compassion and the prevention of burnout. Here Are Some Takeaways From the Episode: -> Dr Olivia Ong’s remarkable story of healing after a life-changing spinal cord injury (+ the unexpected path she found). -> Why self-compassion is far more powerful than self-criticism (especially when you are on a journey of healing, navigating burnout, or facing challenges). -> The surprising reason why willpower and ‘pushing through the pain’ isn’t the best path forward. -> Why so many women are unknowingly addicted to busyness and the toll it takes on our brains and bodies. -> The 3 clear signs you’re heading toward burnout – exhaustion, disconnection, and loss of purpose – and how you can spot them early. -> How Olivia describes burnout using the “energy bank account” analogy (and why many women don’t realise they’re in burnout until they are “overdrawn”). -> Practical, science-backed ways to interrupt the burnout cycle and stop it from becoming a repeat pattern in your business and life. -> How to use “micro-moments of self-compassion” to reset your nervous system throughout the day. -> Olivia’s “No, but…” strategy to help you set boundaries without feeling guilty. -> The real cost of ignoring rest, and how cortisol overload leads to brain fog, inflammation, and chronic stress. If YOU have ever felt stuck, overwhelmed, or caught in that nasty cycle of burnout… this episode will give you practical tools and a whole new way to think about success, recovery, and self-compassion. Mentioned in This Episode: HerBusiness Network https://her-business.lpages.co/request-an-invitation/?utm_source=Website&utm_medium=General&utm_campaign=membership-waitlist Celebrating 300 Episodes of the HerBusiness Podcast - Inspiring Insights from 5 Business Icons https://herbusiness.com/podcast/celebrating-300-episodes-inspiring-insights-from-5-business-icons-amy-porterfield-marie-forleo-danielle-laporte-kim-kiyosaki-and-gabby-bernstein/ Book: Jojo the Kind Sloth (Children’s book on self-compassion) https://drolivialeeong.com/product/jo-jo-the-kind-sloth-hardback/ Karen Rettig, Alternatives for Animals https://www.alternatives4animals.com/ Episode 299 – 7 Thoughts Stopping You from Making More Money (and How to Change Them) https://herbusiness.com/podcast/7-thoughts-stopping-you-from-making-more-money-and-how-to-change-them/ Episode 296 – Get Your Spark Back, Overcome Burnout, and Grow Your Businesshttps://herbusiness.com/podcast/get-your-spark-back-overcome-burnout-and-grow-your-business/
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300: Celebrating 300 Episodes: Inspiring Insights from 5 Business Icons — Amy Porterfield, Marie Forleo, Danielle LaPorte, Kim Kiyosaki, and Gabby Bernstein
03/19/2025
300: Celebrating 300 Episodes: Inspiring Insights from 5 Business Icons — Amy Porterfield, Marie Forleo, Danielle LaPorte, Kim Kiyosaki, and Gabby Bernstein
We’ve hit 300 episodes! Back in 2009, I recorded the first-ever HerBusiness Podcast episode with no idea what I was doing. But what I DID know was that women in business had incredible stories to share – stories of resilience, success, and transformation. Now, after 300 episodes, we’ve interviewed hundreds of inspiring women, shared countless stories (not to mention strategies), and built an incredible community of women business owners. So today, we’re celebrating. In this special milestone episode, I’ve pulled together some of the most inspiring interviews from five all-star women who have shaped the world of business, leadership, and personal growth. These are role models and business ‘titans’ – women who have fought to get where they are today and are now sharing how to do the same with you. In This Episode, You’ll Hear From: Amy Porterfield – Online business and digital course expert on breaking free from limiting beliefs and stepping into your version of success authentically. Marie Forleo – #1 bestselling author of Everything is Figureoutable on creating success on your terms and knowing exactly when to say yes (and when to say NO) ← This is GOLD! Danielle LaPorte – Heart-centred leader, personal development author, and philanthropist who focuses on redefining success and aligning your goals with what truly matters to you. ← You’ll love knowing you don’t have to PUSH to achieve. Kim Kiyosaki – Investor, entrepreneur, and financial educator on financial independence and embracing being a business owner (+ how to escape the ‘self-employed’ mindset that keeps women working too hard for a small return). Gabby Bernstein – Multiple-time New York Times bestselling author, explains how to manifest success, align with your highest potential, and take action that is true to you. ← This is a nervous-system-calmer! Mentioned in This Episode: -> -> Amy Porterfield: Listen to Amy’s Full Episode https://herbusiness.com/podcast/101-the-inner-game-of-becoming-big-deal-niche-amy-porterfield/ Amy Porterfield Official Website: https://www.amyporterfield.com Amy Porterfield Official Instagram: https://www.instagram.com/amyporterfield Amy’s Podcast: The Amy Porterfield Show https://www.amyporterfield.com/marketing-strategy-podcast/ Order Two Weeks Notice by Amy Porterfield https://twoweeksnoticebook.com/?__hstc=164447072.a0772d5847229db2cf8df05db93ea222.1740009786208.1740009786208.1742241224546.2&__hssc=164447072.4.1742241224546&__hsfp=832949540 Marie Forleo: Listen to Marie’s Full Episode https://herbusiness.com/podcast/everything-is-figureoutable-interview-marie-forleo/ Marie Forleo Official Website https://www.marieforleo.com Marie Forleo Official Instagram https://www.instagram.com/marieforleo Order Everything is Figureoutable by Marie Forleo https://www.everythingisfigureoutable.com/?utm_source=MarieForleo Danielle LaPorte: Listen to Danielle’s Full Episode https://herbusiness.com/podcast/how-to-create-business-goals-with-soul-with-danielle-laporte/ Danielle LaPorte Official Website https://www.daniellelaporte.com Danielle LaPorte Official Instagramhttps://www.instagram.com/daniellelaporte Order Danielle’s Heart Centered Planners https://daniellelaporte.com/heart-centered-shop/heart-centered-planners/ Kim Kiyosaki: Listen to Kim’s Full Episode https://herbusiness.com/podcast/take-charge-of-your-money-kim-kiyosaki/ Kim Kiyosaki Official Website https://www.richdad.com/about/kim-kiyosaki Kim Kiyosaki Official Instagramhttps://www.instagram.com/therealkimkiyosaki Kim & Robert’s Rich Dad Community https://www.richdad.com/communityregister Order It’s Rising Time by Kim Kiyosaki https://store.richdad.com/collections/books/products/its-rising-time-what-it-really-takes-to-reach-your-financial-dreams Gabby Bernstein: Listen to Gabby’s Full Episode https://herbusiness.com/podcast/trust-allow-do-less-attract-more-super-attractor-gabrielle-bernstein/ Gabby Bernstein Official Website https://www.gabbybernstein.com Gabby Bernstein Official Instagramhttps://www.instagram.com/gabbybernstein Order Self Help by Gabby Bernstein https://gabbybernstein.com/selfhelp/
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299: 7 Thoughts Stopping You from Making More Money (and How to Change Them)
03/12/2025
299: 7 Thoughts Stopping You from Making More Money (and How to Change Them)
Are you unknowingly holding yourself BACK from earning MORE? There are 7 limiting beliefs that women business owners often tell themselves – beliefs that keep them undercharging, overworking, and second-guessing their success. In this episode, we are addressing those limiting beliefs head-on and talking about how to shift your thinking in order to leave more room for growth. And these aren’t just “mindset tips”, they are backed by research, real-life success stories, and proven strategies that have helped women business owners increase their revenue. If you’ve ever thought… “Making that amount of money is for other people, not ME.”“If I want more money, I’ll need to work twice as hard.”“If I start making more, the people in my life will think of me differently.” … then this episode is for you. What You’ll Learn in this Episode: -> Why your mindset around money directly impacts your revenue (and what the science and research shows!) -> The hidden beliefs keeping women from charging what they are actually worth. -> How tweaking your thoughts around money can change everything for you and your business. -> Why making more money does NOT mean working harder or longer hours. -> The #1 shift that helps you become the financially confident version of yourself. -> Why you need to stop prioritising others' judgements before your ability to grow and succeed. -> And, you’ll get a special invitation to our upcoming Profitable Business Workshop for Women Business Owners on Wednesday, 19 March. Mentioned in This Episode: HerBusiness Network Waitlist: https://her-business.lpages.co/request-an-invitation/?utm_source=Website&utm_medium=General&utm_campaign=membership-waitlist Get Your FREE Ticket to the Profitable Business Workshop: https://shrtlnk.co/uppSw Episode 289: Stop Broadcasting. Start Interacting. A Smarter Approach to Social Media with Erika McInerney https://herbusiness.com/podcast/stop-broadcasting-start-interacting-social-media-tips-for-small-business-with-erika-mcinerney/ The Big Leap by Gay Hendricks: https://www.amazon.com.au/Big-Leap-Conquer-Hidden-Level/dp/0061735361
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298: Authentic Intelligence: How to Stand Out in an A.I.-Driven World with Amey Lee
03/05/2025
298: Authentic Intelligence: How to Stand Out in an A.I.-Driven World with Amey Lee
Artificial Intelligence is everywhere. But no one is talking about a different version of A.I. — AUTHENTIC Intelligence. Well, except . Today, she is showing us the power of human connection and how to create authentic messaging that AI just can’t produce for you. With years of experience helping brands bring together story, strategy, and content, Amey’s message is more important than ever before as we get bombarded by repetitive, non-human content every time we unlock our phones. What You’ll Discover in this Episode: -> How the rise of A.I. has led to a serious lack of trust from our potential clients and customers — and what you can do to bring trust back into the picture. -> Why “authenticity” is just a buzzword if you don’t back it up with action, and how you can implement a deliberate strategy to make your marketing more authentic. -> The 5 elements of Authentic Intelligence and how you use each one to hone your messaging and truly connect with your ideal customer. -> What Artificial Intelligence CAN’T do (a.k.a. originality, storytelling, and emotional connection), and how to teach yourself these skills. -> Find out the #1 struggle that women business owners have when it comes to authenticity in their brand. -> Why clarity and specificity matter more than ever before. -> How to use storytelling as a strategic tool (even if you THINK you don’t have any relevant stories to tell). -> How to uphold your boundaries in an age where everything is being used as content — and why posting 3 x a day does NOT equal connection and authenticity. Mentioned in This Episode: -> -> ->
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297: 7 Signs It’s Time To Ditch A Product Or Service
02/26/2025
297: 7 Signs It’s Time To Ditch A Product Or Service
Most business owners believe that the more products or services they offer, the more successful they’ll be. But what if holding onto the wrong product is actually costing you time, energy, and profit? In this episode, I walk you through 7 key signs that a product or service may be secretly holding your business back. Plus, we’ll talk through the actionable strategies on how to phase out a product the right way without losing customers or feeling like you’ve failed. If you’ve ever struggled with deciding whether to cut a product, or you’re unsure if your offers truly work together, this episode is for you! What You’ll Learn in This Episode: -> How to know when a product is doing more harm than good – the 7 signs it might be time to let go. -> Why letting go of a product is so hard and how to move past the emotional attachment (plus – why cutting a product does NOT mean you failed!). -> How to phase out a product smoothly without losing trust or disappointing customers. -> The common mistake of keeping a product just because you’ve invested so much into it and how to reframe your thinking. -> How to create a product lineup that flows so each offer naturally leads to the next step for your ideal clients. -> What to do next after cutting a product so your business stays profitable and aligned with your goals. Mentioned in This Episode: HerBusiness Network Waitlist: https://her-business.lpages.co/request-an-invitation/?utm_source=Website&utm_medium=General&utm_campaign=membership-waitlist UPDATED! How to Create an Offer That Sells – Episode 254 of Content Sells: https://herbusiness.com/podcast/how-to-craft-an-offer-that-sells-updated/ Stop Broadcasting, Start Interacting: Social Media Tips for Small Businesses with Erika McInerney - Episode 289 of the HerBusiness Podcast: https://herbusiness.com/podcast/stop-broadcasting-start-interacting-social-media-tips-for-small-business-with-erika-mcinerney/ HerBusiness on Instagram: https://www.instagram.com/herbusiness/
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296: Get Your Spark Back, Overcome Burnout, and Grow Your Business
02/17/2025
296: Get Your Spark Back, Overcome Burnout, and Grow Your Business
For years, I believed that the harder I worked, the more successful I’d be. Hustle, grind, push through — that’s what I thought business was all about. I was running three businesses, flying across continents, working crazy hours, and I thought, “This is success, right?” Then, burnout hit me like a freight train. And what I learned completely changed how I run my business and my life. I discovered the power of stepping away in order to grow. In this episode, you’ll learn: -> How to overcome burnout and grow your business YOUR way. -> How burnout forced me to reevaluate what I really wanted, and why it changed everything for me. -> Why stepping back actually creates more clarity and direction, aligning you with where you want to go. -> How taking a break boosts productivity, creativity, and innovation… and how it might show some stark truths about your business. -> The one thing that connects Steve Jobs, Paul McCartney, Isaac Newton, Archimedes, and YOU. -> The real reason your business should be able to function without you, and how to transition away from doing it all And, if you’re ready to step away and give yourself that clarity in an inspiring, once-in-a-lifetime way, I’ve got an incredible opportunity for you — our upcoming Business Trailblazers Hike in Crete, Greece! This is more than just a hike. It’s a reset. An opportunity to get outside your normal routine, connect with other amazing women business owners, and step into the bigger vision for your business and life. Join me, and 14 women ready to reclaim their spark, at Business Trailblazers: CRETE COASTLINES & CANYONS, 15 - 22 October 2025. CLICK HERE TO APPLY NOW:https://her-business.lpages.co/business-trailblazers-crete/?utm_source=Website&utm_medium=General&utm_campaign=Business-Trailblazers-Crete-15OCT2025 Mentioned in This Episode: HerBusiness Network: https://her-business.lpages.co/request-an-invitation/?utm_source=Website&utm_medium=General&utm_campaign=membership-waitlist HerBusiness Podcast EP253: How to be a Trailblazer in your Industry with Amanda Farmer http://herbusiness.com/253 Business Trailblazers | CRETE COASTLINES & CANYONS, 15 - 22 October 2025 https://her-business.lpages.co/business-trailblazers-crete/?utm_source=Website&utm_medium=General&utm_campaign=Business-Trailblazers-Crete-15OCT2025
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