Her Story of Success
Shannon Litton is the president and CEO of 5by5, a marketing and digital agency dedicated to serving change makers. In this episode, Shannon describes the unexpected career journey that led her to create 5by5. She also shares practical examples of what it looks like to put people first, give back as a business leader, and manage your schedule as a busy working mom.
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Bailey Spaulding is the co-founder and CEO of Jackalope Brewing Company, a Nashville-based craft brewery. In this episode, Bailey shares her story of falling in love with brewing while attending law school and deciding to build a career around it. She also opens up about the behind-the-scenes realities of running a business, from finding the right partner to becoming a working mom to pivoting during COVID-19.
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Laura Hutfless is the co-founder of FlyteVu, a full-service entertainment marketing agency that uses the power of pop culture to connect brands with customers. Beyond its marketing success, FlyteVu has donated more than $750,000 to nonprofits in its first five years. In this episode, Laura discusses some of the most important lessons she’s learned about leadership in the past five years of building her company, from managing different communication styles to dealing with self-doubt.
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Dr. Kimberly Clay is the founder and CEO of Play Like a Girl, a non-profit organization working to level the playing field for girls through sports and STEM education. In this episode, Dr. Kim shares her story of creating Play Like a Girl as part of her PhD program, and she explains how mentorship can help women of all ages build confidence and reach new levels of success.
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Lisa Powers Struble is owner and CEO of BANDED, a fashion accessory company that’s dedicated to giving back. In this episode, Lisa shares her story of building a fashion career from scratch and working her way up to vice president roles at two major companies. She also talks about the business and leadership lessons she’s learned since transitioning from corporate executive to owner of a social enterprise.
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Emily Ley is the founder of Simplified, a brand of planners and home organizational tools for busy women. In this episode, Emily shares her story of building a side hustle on Etsy into a multi-million dollar company, and she unpacks the five secrets to building a life you love from her new book “Growing Boldly.” She also offers advice for working moms and busy entrepreneurs struggling to find balance.
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Alexis Isham is the co-founder and co-president of Resera, an ethical jewelry brand employing women survivors of homelessness, incarceration and more. In this episode, Alexis shares her company’s incredible origin story and offers advice to other young entrepreneurs and individuals looking to serve others in their communities.
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Anna-Vija McClain is the founder of Piccolo Marketing, a company that helps small business owners create scalable businesses with great culture. In part three of our series on the four types of mentorship, she joins Her Story of Success CEO Leah Glover Hayes to explain how you can expand your network with an abundance mindset and approach your peers with an attitude of “cooper-tition.”
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In celebration of our 100th podcast episode, Leah Glover Hayes shares an inspiring conversation with Mignon Francois, founder of the Cupcake Collection, Domonique Townsend, founder of We Optimize Work, and Alexis Isham, co-founder of Resera (previously known as Unlocked). They discuss some of the challenges they’ve faced as business owners, and they share about the biggest lessons that have helped them along the way. This podcast was recorded at Collective615’s International Women’s Day event.
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Nancy McSharry Jensen and Sarah Duenwald are co-founders of The Swing Shift, a company dedicated to lifting barriers that impede women from finding meaningful work. In this episode, they explain why it’s so important for companies to help women transition more effectively when re-entering the workforce, especially in the midst of COVID-19. They also share some practical advice from their new book “Back to Business,” which helps women who are looking to find a new job after a career pause.
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When Her Story of Success CEO Leah Glover Hayes was looking for mentorship to help her grow in her career and eventually start a company, she quickly realized that not all mentorship is created equally. And while experts tend to agree that mentorship makes a major difference in determining someone’s career success and fulfillment, few people are sharing specifics about how to find the right mentor and build a mutually beneficial relationship. Leah believes that there are four types of mentorship: Passive mentorship, peer mentorship, traditional mentorship and mentoring others. No matter where you are in your career journey, you can benefit from implementing one or all of these in your life.
In part three of this four-part series, Leah is joined by Anna-Vija McClain to discuss the importance of peer mentorship.
Her Story of Success…
Anna-Vija McClain didn’t intend to start Piccolo Marketing, but when she needed a source of income after leaving the hospitality industry, she realized that many business owners could benefit from her digital marketing skills. Anna-Vija grew that early work into a successful company that helps small business owners create scalable businesses with great culture. Today, Piccolo Marketing includes Piccolo University, a series of online courses that teach business owners how to market, and Piccolo Marketing Mentor, a service that provides outsourced marketing professionals to business owners.
Outside of Piccolo, Anna-Vija sits on boards for the Tennessee Coalition Against Domestic and Sexual Violence and Nashville Emerging Leaders. She’s also a mentor at SCORE Nashville and a founding mentor for Vanderbilt Women in Business. In 2019, Anna-Vija was a finalist for the Nashville Emerging Leader Chamber of Commerce Award.
In This Episode:
Leah and Anna-Vija discuss the ways that they’ve used peer mentorship to help expand their networks and learn from other business owners. Anna-Vija also explains how you can develop an abundance mindset and view your relationships through the lens of “cooper-tition.”
Episode Highlights:
- Anna-Vija’s story of starting Piccolo Marketing
- Using referrals to focus on the work you do best
- The importance of developing an abundance mindset around peer mentorship
- How to get the most out of your mentoring relationships
Sponsor: This podcast is sponsored in part by Piccolo Marketing, providing outsourced marketing professionals for business owners. Piccolo Marketing is our go-to resource when it comes to comprehensive marketing strategies and execution. Learn more here.