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STR Advocacy Done Well - with Mark Rockwell

Hosting Your Home - Airbnb host stories

Release Date: 08/26/2019

Debi and Rob vs the Pandemic show art Debi and Rob vs the Pandemic

Hosting Your Home - Airbnb host stories

Debi and Rob talk about the pandemic and how it has affected their lives.

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FabStayz and Drag Queen take over Portland! show art FabStayz and Drag Queen take over Portland!

Hosting Your Home - Airbnb host stories

We had an AWESOME photo shoot in Portland, Oregon directed by FabStayz founder Robert Geller, featuring airline flight attendant Danny Lee Cabrero as drag queen “Liquor Mini”, named after the little booze bottles on planes. It could not have been more fun! Robert was working on a publicity campaign for FabStayz and wanted it to be fun and attention getting. It worked! Danny visited 10 locations dressed in flight attendant drag, and photographer Carlos Camarena caught it all. The greater Portland area, with its supportive trade organization Host2Host, is the principal launch city for...

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HYH-52  “The Airbnb Way”  with author Joseph Michelli show art HYH-52  “The Airbnb Way”  with author Joseph Michelli

Hosting Your Home - Airbnb host stories

What company comes to an author’s mind after writing bestsellers about Starbucks, Zappos, Mercedes and Ritz-Carlton?  Airbnb! Joseph Michelli became highly interested in the company and authored a book "The Airbnb Way".  Joseph identifies the ways in which Airbnb engages with customers and builds brand loyalty.  He includes both the view from inside the company and the view from the individual hosts who provide hospitality to millions of travelers each year. “The Airbnb Way” is a unique publication that is overdue - few businesses have been as disruptive as Airbnb and much...

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STR Advocacy Done Well - with Mark Rockwell show art STR Advocacy Done Well - with Mark Rockwell

Hosting Your Home - Airbnb host stories

STR (Short Term Rental) Advocacy interview.

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FabStayz LGBTQ listing site, with Robert Geller show art FabStayz LGBTQ listing site, with Robert Geller

Hosting Your Home - Airbnb host stories

Debi Hertert of the Hosting Your Home podcast talks with FabStayz LGBTQ Listing Site founder Robert Geller, about his exciting, new STR platform. Robert has 10 years of experience with his gay travel company "Outings and Adventures".  Through his personal Airbnb hosting experience and Airbnb travel, he saw a real need for a travel platform that would be respectful and safe specifically for LGBTQ travelers.  He's inviting hosts to register, with the agreement that those hosts will be allies of LGBTQ travelers and make them feel welcome.  Robert listed some impressive statistics...

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HYH-49 Meet Tyann Marcink! show art HYH-49 Meet Tyann Marcink!

Hosting Your Home - Airbnb host stories

Debi Hertert talks with her friend and colleague Tyann Marcink about how Tyann got started in the vacation rental hospitality business, and the many hats that Tyann wears.  The two spoke in October, 2018 when Tyann participated in the .  So listeners will find a wealth of information about vacation rentals, coming from a person who has now spent 10 years in the business and who teaches it in  bootcamp workshops.  Tyann is also the Community Ambassador for  the TouchStay Digital Guidebook product for short-term rentals.  Right after this interview, Tyann...

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HYH-48 Next Door to Mexico show art HYH-48 Next Door to Mexico

Hosting Your Home - Airbnb host stories

Debi and Rob stay with brand-new Airbnb hosts in Bisbee, Arizona, with the border of Mexico within sight. It was a delightful visit and great to see new hosts being instantly successful.

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HYH-47 Guests with Guns show art HYH-47 Guests with Guns

Hosting Your Home - Airbnb host stories

Airbnb Hosts love what we do - the hospitality, meeting travelers, interacting with happy people, and showing off our places.  There are problems, ranging from rude guests, messes, animals, noise etc.  But physical safety isn't a common part of the experience. This episode addresses two incidents around the same time in Portland involving guns.  No one was physically hurt, but this is a good lesson about people who don't see guns as part of their world, and people who don't see the world without guns.   0:00 – 4:00 Introduction and discussion about the upcoming...

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Hosting Your Home - Airbnb host stories

Kati and Brian Greene are two long-time travelers who produced an eBook of interviews with vacation rental industry “thinkers and do’ers”. Now, they have created a structured video course, teaching smart phone photography to vacation rental owners. There are good reasons to use professional photographers, but there are also good reasons to learn to take our own pictures to manage property updates and pictures of surrounding neighborhoods. Those pictures have to be good enough to blend in with the other professional pictures on our listings. And, it turns out, they can! 0-3:30 Debi...

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HYH-45 HYH-45 "Kim Boaz: Back to Basics Bookkeeping"

Hosting Your Home - Airbnb host stories

Kim Boaz is the owner of Back to Basics Bookkeeping in Portland, Oregon.  Debi Hertert from the podcast “Hosting Your Home” talks with Kim in this short, upbeat interview.  Many short-term rental owners who use Airbnb, VRBO, or their own website don’t consider their businesses to be large enough to warrant professional bookkeeping or CPA support.  Listeners who frequent Facebook groups such as the Portland Area Airbnb Hosts know that questions constantly arise about occupancy taxes, income taxes, which IRS schedule to use, what are legitimate expenses etc.  And...

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More Episodes

Short Term Rental (STR) advocacy

Short Term Rental (STR) advocacy is difficult and time-consuming. But if you want STR regulation that is informed and fair, you need to work.  It's very easy for local government to spring into an over-regulated model, being saturated with negative news, so be proactive!  There is no single regulatory model that works for every municipality or jurisdiction, nor is there a single model that all STR hosts will embrace.  A city like Lake Oswego is completely different than a vacation destination resort area.

The "Social Model"

In his work in STR advocacy, Mark distinguishes between what he calls "social model" listings and "business model" listings.  He used this language to help commissioners understand:   He explained it as the difference between having the owner living in the home, earning money to offset taxes and maintenance, versus the owner being absent and expecting high returns.  Lake Oswego opposition to STRs had two big concerns.  First was the impact on long-term housing, and the potential for loud parties.  Mark was frank about not wanting to live next door to a house that had loud parties all the time.  He is also mindful that STRs, unchecked, can create financial incentives that would adversely impact long-term housing.  He told the City they could mitigate both of these problems  through his proposed requirement of having the owner live in the home.

The written word is important

The City planning bureau surveyed the entire City for their thoughts about short-term rentals. Surprisingly, a little over 50% of the responses were positive.  Mark notes the even higher approval from those who have used Airbnb in their travels.  I see this as a good sign.  It shows that as more people use the Airbnb model of travel, they become less fearful of it in their home towns.

All in all, the success Mark had in Lake Oswego, a wealthy and probably somewhat conservative city, shows that advocacy can work in what might seem like an unlikely place.  One of the most important tips Mark brought up for STR advocacy is the need to be able to clearly communicate your ideas in writing.  When he met with City officials he also left them with a document that explained his rationale and concerns. We will definitely follow his example and add this simple reinforcement when we meet with City officials.

See the actual regulations at www.lakeoswego.city/short-term-rentals

Mark is also a business coach and professional EOS implementer.  You can contact him at Mark@CoachRockwell.com