Finding Resonance Beyond Brand In Unlikely Places...
Hot Shots - Firey Little Rants On Marketing
Release Date: 12/18/2017
You Can Do It That Way--But It Would Be Wrong
Hot Shots - Firey Little Rants On Marketing
There is a right way to get people interested and intrigued and motivated. And there's a way to not do it. And having just heard a way to not do it--creating a waste of the advertiser's money--it seemed like a good idea to look at a fundamental way to make a good advertising message happen.
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How To Be A Good Community Brand And Avoid Looking Like A Jerk
Hot Shots - Firey Little Rants On Marketing
How does a small business brand represent itself as a good community member in its advertising without coming across as opportunistic or disingenuous? Even in the mighty and (mighty expensive) Super Bowl, there are commercials designed not to sell, but to make the brand look like a winner for the community, and Budweiser has offered a sterling example of how to make it happen using a simple story told well--and the example is scalable to any advertiser in any media.
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Yes, You Can Learn Something Profitable From Silly, Silly...
Hot Shots - Firey Little Rants On Marketing
Is there anything quite as ridiculous as the Bud light "Dilly, Dilly" campaign? Methinks not. However, it's also a juggernaut, having entered into the zeitgeist--with its apex so far being the epic, production-intensive Super Bowl commercial. But the silliness belies some incredibly smart thinking from the top--and some useful takeaways for anyone who's in the position of making marketing decisions.
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Climb This For Fun & Profit...
Hot Shots - Firey Little Rants On Marketing
Now that the dust has settled, we finally get around to talking about Super Bowl commercials--beginning with what may be the single quietest, most potent and sexy sales message in a typically unsexy style of advertising. It also comes with a takeaway that is utterly relevant to the no-budget, small-business advertiser.
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A Big, Fat Valentine To Couple Entrepreneurs
Hot Shots - Firey Little Rants On Marketing
Would you be willing to put it all on the line and work without a net? Because that's what couple entrepreneurs do. They risk their careers and their marriages by going into business together. And at Slow Burn, we've decided to develop a podcast specifically about these people, telling their stories as inspiring tales of success (or caution, depending on who you are) in CoupleCo: Working With Your Spouse For Fun & Profit. Here, we talk about the first three couples profiled in interviews that are full of laughs and wisdom.
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Here Now, A Chewy Little Morsel Of Marketing Goodness
Hot Shots - Firey Little Rants On Marketing
In the wake of the Super Bowl, we here at the screed ignore the commercials for at least a week and allow the dust to settle. Instead, this week, we are telling the story of a friend who may or may not have had his work plagiarized by a state department of tourism, and how his story underscores the challenges faced by writer and non-writers alike when it comes to creating good advertising.
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Now, I'm Crying When I Talk About Writing Better Advertising...
Hot Shots - Firey Little Rants On Marketing
During the last two weeks, in an effort to identify for a radio creative director how to find more affordable training for his creative staff, new info has been thrown into the mix that may have painted me into a corner--but also may have provided some unexpected benefits in the effort to explain how to create better radio copywriting. And again, this is important info not just for those in radio, but for anyone interested in creating better advertising.
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They All Cried When I Talked About Writing Better Advertising...
Hot Shots - Firey Little Rants On Marketing
Last time, the podcast was titled, "They All Laughed When I Tried To Write Better Advertising..." It was the first part of an effort to address a professional creative director's query about how to create better, more effective advertising with his team. In pondering this follow up, we realize, we may have missed something: the beginning. What is it that is required of any good copywriter who wants to create better advertising--and we hate to say this, but it's not found at a seminar.
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They All Laughed When I Tried To Write Better Advertising...
Hot Shots - Firey Little Rants On Marketing
In the first installment of answering listeners' big, burning questions about branding and marketing, we address a professional creative director's query about how to create better, more effective advertising with his team. Training has become expensive and hard to find. Well, we give him an answer--and suspect it's not exactly the one he was looking for...
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A Great Advertising Thinker Leaves Us Behind
Hot Shots - Firey Little Rants On Marketing
On Christmas Eve, we lost a legend. And in his wake, we leaves a legacy of smart, funny advertising underpinned by an extraordinary degree of thought, intellect and a willingness to share.
info_outlineOnce again, a brilliant example of big-business brand advertising demonstrates the power of artful storytelling in a way that's useful and informative for the owner of a small-business brand.