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Hot Shots - Firey Little Rants On Marketing

Big brands and marketing experts make mistakes constantly. Millions are spent on lousy advertising ideas. Experts tell you branding isn’t for you. Hot Shots is here to have a few laughs at their expense, and reveal profitable marketing secrets in the process.

info_outline You Can Do It That Way--But It Would Be Wrong 03/13/2018
info_outline How To Be A Good Community Brand And Avoid Looking Like A Jerk 03/05/2018
info_outline Yes, You Can Learn Something Profitable From Silly, Silly... 02/26/2018
info_outline Climb This For Fun & Profit... 02/19/2018
info_outline A Big, Fat Valentine To Couple Entrepreneurs 02/13/2018
info_outline Here Now, A Chewy Little Morsel Of Marketing Goodness 02/05/2018
info_outline Now, I'm Crying When I Talk About Writing Better Advertising... 01/29/2018
info_outline They All Cried When I Talked About Writing Better Advertising... 01/22/2018
info_outline They All Laughed When I Tried To Write Better Advertising... 01/15/2018
info_outline A Great Advertising Thinker Leaves Us Behind 01/08/2018
info_outline HOT SHOTS REPRISE: More Blowing Holes In Nonsense From The Experts 01/02/2018
info_outline Happy Boxing Day To The Middle Of Somewhere 12/25/2017
info_outline Finding Resonance Beyond Brand In Unlikely Places... 12/18/2017
info_outline A Scary, Profitable Advertising Lesson For The Small Business Owner? 12/12/2017
info_outline A Giant Brand, Giant Hilarity, And A Giant Lesson For The Profitable Small Brand? 12/05/2017
info_outline Building A Brand In A Bottle... 11/27/2017
info_outline Love, Poetry & Profit In An Oaken Barrel 11/14/2017
info_outline Thing One Is Essential For Profit 11/07/2017
info_outline DOES THE NEWS MEDIA REALLY MEAN TO UNDERMINE A BRAND? 10/30/2017
info_outline Personal Brand In An Aluminum Tube 10/24/2017
info_outline Can You Make Big Money On An Advertising Platform That Doesn't Work? 10/09/2017
info_outline Don't Say It: Profitable, Small-Biz Insight From a Big, International Brand 10/03/2017
info_outline Hurricane Relief From An Unlikely Place & Brand 09/25/2017
info_outline Focus is Profitable--Until You Go "Splat!" 09/18/2017
info_outline Who Really Is Responsible--And How Can You Profit? 09/11/2017
info_outline Is There Success In Idiocy? 09/05/2017
info_outline Does Watering Down Your Brand Dilute Your Profitability? 08/28/2017
info_outline Can You Really Be Profitable Even If You Don't Get It? 08/23/2017
info_outline Communication Is Money 08/15/2017
info_outline The Unapologetic And Profitable Brand 08/07/2017
 
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