550: Super Communicators with Charles Duhigg
The How of Business - How to start, run & grow a small business.
Release Date: 01/13/2025
The How of Business - How to start, run & grow a small business.
The two most essential responsibilities every successful small business owner must embrace: making decisions and accepting personal mistakes. Show Notes Page: While the list of responsibilities is long for any entrepreneur, these two are foundational to the success of a small business owner or entrepreneur. On this episode of The How of Business podcast, Henry Lopez shares personal insights and experiences to help aspiring and current business owners understand why the courage to decide, and the humility to own up to missteps, are traits that separate doers from dreamers. From the...
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Own the Spotlight - practical strategies small business owners can use to turn public speaking from dread to delight, emphasizing the power of storytelling and authentic communication. Show Notes Page: In this episode, Henry Lopez speaks with Linda Ugelow, author of Delight in the Limelight and an expert speaking confidence coach, about overcoming the fear of public speaking. Linda shares her personal journey from anxiety to mastery, highlighting how past experiences, especially in childhood, often create deep-rooted fears. She reveals practical strategies entrepreneurs can use to turn...
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Focus Without Burnout: Smarter Strategies for Entrepreneurs. Show Notes Page: In this episode of The How of Business, host Henry Lopez is joined by ADHD strategist and coach Skye Waterson to explore powerful strategies for entrepreneurs who struggle with focus, burnout, or executive dysfunction. Skye and Henry break down how to work with your brain instead of against it, using tools like time blocking, effective delegation, and Skye’s free “focus filter” to bring clarity and momentum to your workweek. Henry and Skye also discuss why finding a non-business hobby matters for...
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Good Debt Bad Debt: How to Borrow Strategically in Business. Show Notes Page: In this episode of The How of Business, host Henry Lopez reframes how small business owners think about debt. While consumer debt is often harmful and emotionally charged, Henry makes the case that strategic borrowing, or good debt, can be an essential growth tool for entrepreneurs. Henry walks through key differences between personal and business debt, outlines how to identify smart uses of debt (like funding revenue-generating assets or covering working capital gaps), and warns against the dangers of relying on...
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Transitioning from manager to leader is more than a title change - it’s a mindset shift. In this episode, executive coach James Turk shares insights from his book The Giving Game, including his F45 Playbook for new leaders. Show Notes Page: Whether you’re stepping into leadership yourself or supporting someone who is, this conversation is packed with practical advice to lead with influence, not just authority. Drawing from decades of experience in leadership development and coaching, James introduces his F45 Playbook - a roadmap for the first 45 days in a leadership role. He...
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The essentials of Small Business Systems with host Henry Lopez. Show Notes Page: Building a self-managed business starts with solid systems. In this short solo episode of The How of Business, Henry Lopez shares practical advice on how to develop, implement, and improve the systems that help small businesses scale, delegate, and operate consistently. Whether you're just starting out or need to escape the chaos of doing everything yourself, this episode is your roadmap to operational freedom. This episode is hosted by Henry Lopez. The How of Business podcast focuses on helping you start,...
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The Courage Gap - Overcoming fear and self-doubt to take bold action in your business and life. Show Notes Page: Dr. Margie Warrell joins Henry Lopez to explore how fear often holds small business owners back—not because of what they can't do, but because of what they aren't doing. Margie's latest book, The Courage Gap, unpacks how entrepreneurs and professionals can close the gap between their potential and their current actions by rewiring how they think, behave, and react to fear. She shares a 5-step framework for braver action, addresses how to navigate imposter syndrome, and...
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How I use AI (Artificial Intelligence) in my small business. Show Notes Page: AI is no longer optional – it's a game-changer for small business owners. In this episode, Henry Lopez shares how he uses AI tools like ChatGPT to increase productivity, streamline content creation, automate workflows, and improve client services. If you're still on the sidelines, this episode shares examples of how you can start using AI in your business today. In this episode of The How of Business podcast, Henry Lopez provides a behind-the-scenes look at how he’s actively using AI tools and large language...
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What are the essential Skills for Success in small business and life? Show Notes Page: In this episode, Henry Lopez and guest co-host David Begin break down the critical skills and traits that lead to long-term success. From self-discipline to curiosity, they explore practical insights to help entrepreneurs and professionals thrive. Henry and David discuss the key skills and personal traits that they’ve observed in successful business owners and leaders. Drawing from personal experiences and coaching insights, they share lessons on resilience, adaptability, and leadership. Episode...
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Cyber Security for small businesses, with IT services and cybersecurity experts Gary Pica. Show Notes Page: Cybersecurity threats are a growing risk for small businesses. In this episode, Henry Lopez speaks with Gary Pica, a pioneer in IT services and cybersecurity, about practical strategies to protect small businesses from cyber threats. Learn how to reduce risks, implement strong security measures, and plan for potential cyberattacks. Gary Pica is a pioneer in IT services, having built one of the first managed service providers (MSP) in 1996. After scaling his business into a...
info_outlineSuper Communicators - how to unlock the secret language of connection with journalist and the author Charles Duhigg.
Show Notes Page: https://www.thehowofbusiness.com/550-charles-duhigg-super-communicators/
In this episode, Henry Lopez interviews Charles Duhigg, Pulitzer Prize-winning journalist and bestselling author of The Power of Habit and Super Communicators: How to Unlock the Secret Language of Connection. Their conversation explores the science of communication and its transformative impact on relationships and leadership.
The Three Types of Conversations
Duhigg introduces the three core types of conversations:
practical (focused on problem-solving)
emotional (centered on empathy
social (addressing identity and relationships).
He emphasizes the importance of aligning conversational styles to foster meaningful connections, avoid miscommunication, and build trust. These strategies are particularly valuable for leaders and business owners aiming to improve team dynamics and strengthen workplace culture.
Actionable Techniques for Better Communication
Several actionable techniques are shared, including asking deep, meaningful questions to uncover values and emotions, matching conversational styles for better connection, and using “looping for understanding” to ensure clarity and alignment. Duhigg also discusses how to adapt communication for remote and digital interactions, offering tips to maintain strong connections in these contexts.
The Key to Leadership Success
A key takeaway from the episode is that effective communication is a skill that can be developed through intentional practice. Duhigg encourages leaders to prioritize listening, empathy, and clarity in conversations, especially when managing difficult situations or delivering constructive feedback. By doing so, they can foster trust, resolve conflicts, and inspire their teams.
The Broader Impact of Meaningful Communication
The discussion also highlights the broader benefits of communication, including its role in personal happiness and fulfillment.
Drawing on insights from the Harvard Study of Adult Development, Duhigg explains that building meaningful relationships through regular, intentional conversations significantly contributes to long-term well-being and success.
This episode of The How of Business, the top-rated podcast show for small business owners, provides invaluable insights and practical advice for anyone seeking to enhance their communication skills, build stronger relationships, and lead more effectively.
This episode is hosted by Henry Lopez. The How of Business podcast focuses on helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business owners and entrepreneurs. Find the best podcast, small business coaching, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com