561: Cyber Security
The How of Business - How to start, run, grow and exit a small business.
Release Date: 03/17/2025
575 - Protect Your Business from Cyber Attacks with Nick Mullen
The How of Business - How to start, run, grow and exit a small business.
Cybersecurity expert Nick Mullen shares how you can protect your business from cyber attacks. Small businesses are often the target for today’s most dangerous cyber threats. Show Notes Page: Cyberattacks are no longer just a threat to large corporations - small business owners are now the most frequent and most vulnerable targets. In this episode of The How of Business, Henry Lopez speaks with cybersecurity expert and Entoo Security founder Nick Mullen about how you can protect your business from cyber attacks using clear, practical, and affordable strategies. Nick breaks down the modern...
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574 – 5 Reasons Your Business Will Fail
The How of Business - How to start, run, grow and exit a small business.
Learn the 5 reasons your businesses will fail and how to avoid them. Show Notes Page: Most small businesses don’t fail because of bad luck - they fail because of predictable and avoidable mistakes. On this episode of The How of Business podcast, Henry Lopez shares the top five reasons small businesses fail, drawing on decades of experience coaching entrepreneurs and running his own small business ventures. Henry Lopez explores the most common traps: launching with a broken business model, mismanaging cash flow, struggling to attract customers, doing everything yourself, and refusing to...
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573 – Google Business Profile
The How of Business - How to start, run, grow and exit a small business.
Maximize your Google Business Profile to improve local SEO, generate more leads, and protect your online presence. Show Notes Page: For small local businesses, visibility online can make or break your customer acquisition efforts. In this episode, Henry Lopez is joined by Marco Silva with Oostas to break down why your Google Business Profile (GBP) may be your single most important marketing asset, and how to use it to your full advantage. Google Business Profile is a free tool that helps your business appear on Google Search and Maps. Marco explains the three key factors that influence...
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572 – Jungle Driving School Franchise with Zach Beutler
The How of Business - How to start, run, grow and exit a small business.
How Zach Beutler developed the Jungle Driving School Franchise, and practical advice for business owners and franchisees. Show Notes Page: In this inspiring episode, Henry Lopez welcomes Zach Beutler, a seasoned entrepreneur and franchising expert, to share his journey from early franchise ventures to his latest role leading the expansion of Jungle Driving School, a franchise focused on teen driver safety. Zach shares his entrepreneurial beginnings, the highs and lows of building small businesses, and how reading The Success Principles transformed his mindset. Together, Zack and Henry...
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R351 – Niche Down to Scale Up
The How of Business - How to start, run, grow and exit a small business.
Niche down to scale up your small business faster. Show Notes Page: Focus on the essential and most profitable products or services. Don't try to be all things to all people. In this episode of The How of Business podcast, Henry Lopez explores one of the most powerful strategies for early-stage growth: niching down. Whether you’re just launching or a year or two into your journey, trying to do too much too soon can keep your business stuck. Instead, Henry shows how narrowing your offerings, target audience, and even your service area can unlock faster growth and long-term sustainability. ...
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571 – Employee to Business Owner
The How of Business - How to start, run, grow and exit a small business.
Employee to Business Owner - what to consider when overcoming the fear and uncertainty of transitioning from employee to business owner. Show Notes Page: If you've dreamed of leaving your job to start your own business but feel stuck by fear, uncertainty, or financial security, this episode is for you. Henry Lopez shares his personal experience and practical advice on how to successfully transition from employee to business owner. He explores both the emotional and financial challenges of walking away from a steady paycheck, the perceived safety of a job, and the mental blocks that hold...
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570 – Buyer-First Sales for Business Owners
The How of Business - How to start, run, grow and exit a small business.
Buyer-First Sales for Business Owners with sales coach and author Carole Mahoney. Show Notes Page: Do you dread sales conversations or feel like you’re forcing your product or service onto people? Carole Mahoney, renowned sales coach and author of Buyer First, joins Henry Lopez to change the way small business owners think about selling. Carole shares how collaborative selling can not only improve your results but also feel more authentic and aligned with your values. You’ll hear how Carole went from hating sales to becoming one of the most respected voices in the industry - and how...
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569 – Big Rocks
The How of Business - How to start, run, grow and exit a small business.
Big Rocks - a prioritization and time management technique for small business owners. Show Notes Page: If you’re always busy but still not making meaningful progress, this episode is for you. Henry Lopez introduces the “Big Rocks” method made famous by Stephen Covey, helping small business owners and entrepreneurs shift from reactive to purposeful weekly planning. This isn’t about doing more - it’s about doing what matters most.” “The key is not to prioritize what's on your schedule, but to schedule your priorities.” - Steven Covey You’ll learn: What Big Rocks really...
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R245 - Two Responsibilities
The How of Business - How to start, run, grow and exit a small business.
The two most essential responsibilities every successful small business owner must embrace: making decisions and accepting personal mistakes. Show Notes Page: While the list of responsibilities is long for any entrepreneur, these two are foundational to the success of a small business owner or entrepreneur. On this episode of The How of Business podcast, Henry Lopez shares personal insights and experiences to help aspiring and current business owners understand why the courage to decide, and the humility to own up to missteps, are traits that separate doers from dreamers. From the...
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568 – Own the Spotlight with Linda Ugelow
The How of Business - How to start, run, grow and exit a small business.
Own the Spotlight - practical strategies small business owners can use to turn public speaking from dread to delight, emphasizing the power of storytelling and authentic communication. Show Notes Page: In this episode, Henry Lopez speaks with Linda Ugelow, author of Delight in the Limelight and an expert speaking confidence coach, about overcoming the fear of public speaking. Linda shares her personal journey from anxiety to mastery, highlighting how past experiences, especially in childhood, often create deep-rooted fears. She reveals practical strategies entrepreneurs can use to turn...
info_outlineCyber Security for small businesses, with IT services and cybersecurity experts Gary Pica.
Show Notes Page: https://www.thehowofbusiness.com/561-gary-pica-cyber-security/
Cybersecurity threats are a growing risk for small businesses. In this episode, Henry Lopez speaks with Gary Pica, a pioneer in IT services and cybersecurity, about practical strategies to protect small businesses from cyber threats.
Learn how to reduce risks, implement strong security measures, and plan for potential cyberattacks.
Gary Pica is a pioneer in IT services, having built one of the first managed service providers (MSP) in 1996. After scaling his business into a multi-million-dollar company, he sold it and dedicated his career to helping IT service providers grow and improve cybersecurity solutions.
Gary is now General Manager of TruMethods at Kaseya, where he has helped over 2,000 IT companies build profitable, scalable businesses.
Episode Breakdown:
- The increasing risk of cyber threats for small businesses
- Why small businesses are prime targets for hackers
- Common cybersecurity mistakes business owners make
- The importance of outsourcing IT security to managed service providers
- Essential security measures every small business should implement
- How cybercriminals exploit small business vulnerabilities
- Building a cybersecurity incident response plan
- The role of cybersecurity awareness training for employees
Top 3 Takeaways:
- Cyberattacks are inevitable—small businesses must plan as if they will be targeted.
- Basic security measures like multi-factor authentication (MFA) and backups can prevent major breaches.
- Outsourcing IT security to a Managed Service Provider (MSP) ensures expert-level protection.
This episode is hosted by Henry Lopez. The How of Business podcast focuses on helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business owners and entrepreneurs. Find the best podcast, small business coaching, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com