Libsyn Directory

448. My Roadmap to 20k bookings - The exact plan I used

Release Date: 02/02/2026

463. Kate Laine Events - Booking Their First $350K Wedding Just 2 Years Into Business

Shifting Focus with John Bunn

What does it actually take to start booking higher-end weddings fast? In this episode, I sit down with Holden and Gracie of Kate Laine Events to talk about how they went from college friends with an idea to planning their first $350,000 wedding just a couple years into business. This conversation is about way more than “luxury weddings.” We talk about trust, presentation, confidence, networking, content creation, vendor relationships, and why experience matters just as much as the quality of your work. If you’re a wedding photographer, filmmaker, planner, or creative trying to move out...

462. Noella Andres | Why Authority Is the New Marketing for Wedding Photographers

Shifting Focus with John Bunn

What actually makes someone become the photographer everyone knows, trusts, and refers? In this episode of Shifting Focus, I sit down with Noella Andres to talk about authority, branding, education, and why simply posting great work online is no longer enough to stand out. Noella shares her journey from wedding photographer to educator, speaker, and industry leader, along with what photographers often misunderstand about influence, visibility, and becoming known for something specific. We talk about: • Why authority is built slowly over time • The difference between attention and trust •...

461. The ONE Thing That Books Me More Clients Than Anything Else

Shifting Focus with John Bunn

Join THE EXPOSURE TRIANGLE Mastermind Waitlist: In this episode of Shifting Focus, I’m talking about the one thing I believe matters more than talent, gear, social media strategy, or even your portfolio when it comes to booking high-end weddings: trust. Over the last 19 years in the wedding industry, I’ve seen firsthand that couples, planners, and families don’t just hire the “best” work. They hire the person they trust most. In this episode, I break down how trust impacts your brand, your referrals, your pricing, and your ability to consistently book better weddings. I share...

460. Instagram Booked Me $350K in Weddings (The Real Strategy I Used)

Shifting Focus with John Bunn

Get your first month free of Social Templates: Use code: JOHNBUNN In this episode of Shifting Focus, I break down how Instagram became a real part of my brand and not just something I posted on when I felt like it. Over the last two years, I committed to consistency, clarity, and using Instagram as a tool to connect with the right people. That shift led to over $350,000 in bookings and, more importantly, consistent referrals from planners and past clients. This is not about chasing trends or going viral. It is about building momentum, staying top of mind, and creating a brand that...

459. The Apartment Photography Playbook: How Jeff Chang Built a World-Class Brand

Shifting Focus with John Bunn

⭐️ Musicbed -Switch today and get a 14 day free trial: In this episode of Shifting Focus, I sit down with Jeff Chang of The Apartment Photography — one of the most respected wedding photography brands in the world. Jeff shares his 20-year journey from shooting $200 weddings off Craigslist to building a globally recognized brand, all while staying creatively fulfilled. We dive into the tension between art and business, how to create images that actually mean something, and why most photographers stay stuck in the middle market. We also talk about: • How to create...

458. From No Momentum to $20K Weddings (How I Did It)

Shifting Focus with John Bunn

⭐️ Bride and Groom Video - John's Personal Editor for Video: - $100 off the first project of $400, promo code JOHNBUNN100 👋 Join My Circle Community: Two years ago, I had no momentum. Fewer bookings than I expected, uncertainty in my business, and a lot of questions about what to do next. Today, I’m booking $20K weddings and operating from a completely different place. In this episode, I’m breaking down exactly what changed. Most wedding professionals don’t stay stuck because they lack talent. They stay stuck because they never build real momentum. In this solo...

457. The Real Reason Your Films Don’t Feel Premium with Red Lotus Films

Shifting Focus with John Bunn

14 day free trial of Musicbed: 👋 Join My Circle Community: Most filmmakers think they need better gear, better clients, or more experience to charge more. But the real reason your films don’t feel premium has nothing to do with any of that. In this episode, I sit down with TK from Red Lotus Films to talk about what actually creates feeling in a wedding film and why that’s the thing clients are really paying for. We get into how he transitioned from corporate videography into weddings, how leaning into culture and music changed the way his films connect, and why intentional...

456. From $500 to $20K Weddings: Kevin Cochran’s Rise to a Premium Brand in Texas

Shifting Focus with John Bunn

👋 Join My Circle Community: https://shifting-focus-with-john-bunn.circle.so/ Most filmmakers do not plateau because of talent. They plateau because they never make the jump. In this episode of Shifting Focus, I sit down with Kevin Cochran of 718 Creative to break down how he went from filming $500 weddings to building a premium wedding videography brand in the Texas market. Kevin shares what actually moved the needle: intentional networking, refining his brand, charging with confidence, and taking calculated risks when it would have been easier to play it safe. We talk about breaking out of...

455. The Real Language of Luxury Wedding Experiences, with Emily Burton Designs

Shifting Focus with John Bunn

👋 Join My Circle Community: https://shifting-focus-with-john-bunn.circle.so/ If you think luxury is about venues and budgets, you are missing it. Luxury is about experience. And if you do not understand how to create one, you will stay stuck in the middle. In this episode of Shifting Focus, I sit down with Emily Burton to unpack what actually separates high-end planners from everyone else. Emily started as a floral designer and built her way into becoming a sought-after luxury wedding planner on St. Simons Island. Her growth was not accidental. It was intentional. It required refining her...

454. Mastering Wedding Etiquette with Alison Cheperdak of Elevate Etiquette

Shifting Focus with John Bunn

What does professionalism actually look like at a wedding? Not on Instagram. Not in theory. But in the room. In this episode of Shifting Focus, I sit down with etiquette expert Alison Cheperdak to talk about modern wedding etiquette, social awareness, and the subtle behaviors that shape your reputation in the event industry. If you are a wedding photographer, filmmaker, planner, florist, or creative vendor, this conversation will sharpen how you show up with clients and fellow vendors. We cover: • The essential rules of wedding etiquette every vendor should know • Common wedding day faux...

More Episodes

https://theexposuretriangle.com/ - Mentorship and Mastermind Group is now open for enrollment - grab a seat before they are gone

In this week's episode, I break down exactly how I went from no bookings, to booking over 25 weddings last year. I also break down how I have gotten into a 20k+ market in the past year by doing this exact plan.

This episode is special, because it is a live workshop I taught last week. Listen in as I record a live workshop to 50+ Wedding Professionals - I teach you how to get 'unstuck from the middle market' and I show you my new Exposure Triangle System - where I also now have a Mastermind Group that is open for enrollment. Want to learn more, hit the link at the top of the description

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