Shifting Focus (How To Film Weddings)

Shifting Focus with John Bunn is the podcast for wedding photographers, videographers, planners, and industry pros who want to build a business that actually works. If you’re tired of chasing trends and ready to focus on what really moves the needle—branding, pricing, mindset, and building relationships that lead to real growth—you’re in the right place. With nearly two decades of experience and a background in educating tens of thousands through courses, masterminds, and one of the top wedding podcasts in the world, John brings a clear, approachable voice to the conversations that matter. Every episode is packed with honest insights, practical strategies, and real stories from leaders who’ve built something that lasts. If you're ready to shift your focus and grow your wedding business with intention, this show is for you.

435. From Discount Weddings to 20K Bookings: A Year of Transformation 11/17/2025

435. From Discount Weddings to 20K Bookings: A Year of Transformation In this solo episode of Shifting Focus, I’m breaking down the exact steps I took to go from charging half my worth to securing $20,000 wedding bookings in just one year. This is the real behind-the-scenes story of how I rebuilt my business, redefined my brand, and committed to the kind of consistency that actually moves the needle. I’m sharing the moment things shifted for me, starting with a $7,500 wedding that changed everything. Instead of seeing it as a setback, it became the catalyst that reignited my passion and reminded me what was possible when I treated every project as an opportunity. We’ll dig into how brand perception shapes your pricing, why consistency on social media matters more than ever, and how intentional networking opened the doors to planners and vendors who trusted me with bigger and better work. If you’ve ever felt stuck, undervalued, or unsure how to elevate your business, this episode is your roadmap. What you’ll learn: • How shifting your brand perception changes what you can charge • Why consistency on Instagram led to over a million monthly story views • How networking and in-person connections accelerated my bookings • The mindset shifts that helped me grow into a luxury creator • Why every project, even discounted ones, can build long-term momentum Whether you’re a filmmaker, photographer, planner, or any type of creative business owner, these lessons apply. This past year has proven that when you get intentional about your brand and how you show up, your business can transform faster than you think. 🎧 Listen to the podcast on your favorite platform: https://bit.ly/4owsWiM 📱 Instagram: John Bunn - http://bit.ly/2AYTiE2 John Bunn Films: https://bit.ly/43S3866 Get in Touch: ✅ Brand deals, promotions, podcast info, etc., email john@johnbunnfilms.com Sponsors and Affiliates: ⭐️ Bride and Groom Video - John's Personal Editor for Video: https://bridengroom.video/johnbunn/ - $100 off the first project of $400, promo code JOHNBUNN100 ⭐️ Get 1500 Free Edits with Imagen.ai: https://imagen-ai.com/?ref=johnbunn ⭐️ Wanderlust Videos - Wedding Video Editing: http://bit.ly/46JuGyF - 10% Off discount code: JOHNBUNN10 ⭐️ Musicbed - The Best Place to License Music: https://bit.ly/45HQjhC - 14 day free trial ⭐️ Inly - CRM for creatives: https://bit.ly/41Akxkf - 10% off with promo code JOHN ⭐️ Storymix Media - Wedding Video Editing: https://bit.ly/47rrN5E ⭐️ Lemlii - CRM for creatives: https://bit.ly/45rhAnl Promo Code - JohnBunn25 (25% off any plan for 12 months) ⭐️ Multiply Media - https://bit.ly/46OdZCe - 15% off with promo code JOHNBUNN ⭐️ Spingle - AI culling and editing - https://bit.ly/4m80XnZ - 2 week free trial ⭐️ Honeybook - CRM for creatives: https://bit.ly/4lmrKvf - 30% off ⭐️ Gamut - Color Presets and LUTs: https://bit.ly/3HltJCj ⭐️ Flodesk - Emails Made Easy: https://bit.ly/4md3ltE - 50% off The Shifting Focus Podcast, all rights reserved. All links are affiliate links and result in a commission for John Bunn Films if used. I appreciate the support. Help me by supporting my sponsors. #weddingvideography #weddingphotography #shiftingfocuspodcast /episode/index/show/howtofilmweddings/id/39025425

434. HTFW is Back?? - The Future of How to Film Weddings with Jaired Sullivan 11/14/2025

434. HTFW is Back?? - The Future of How to Film Weddings with Jaired Sullivan In this episode of Shifting Focus with John Bunn, we sit down with Jared Sullivan, the new leader of How to Film Weddings, to talk about the exciting next chapter for one of the most beloved communities in the wedding filmmaking world. Jared opens up about his 13-year journey as a filmmaker, how his YouTube channel began during COVID, and what inspired him to carry the legacy of How to Film Weddings forward. From the challenges of growing on YouTube to his vision for a fresh, community-driven future, this conversation is packed with insight for filmmakers, educators, and creatives alike. Subscribe to the new HTFW Show: 🎥 Explore the new era of How to Film Weddings: [ ](https://howtofilmweddings.com) 📸 Follow How to Film Weddings on Instagram: [ ](https://www.instagram.com/howtofilmweddings) 🎧 Listen to the podcast on your favorite platform: https://bit.ly/4owsWiM 📱 Instagram: John Bunn - John Bunn Films: Get in Touch: ✅ Brand deals, promotions, podcast info, etc., email john@johnbunnfilms.com Sponsors and Affiliates: ⭐️ Bride and Groom Video - John's Personal Editor for Video: - $100 off the first project of $400, promo code JOHNBUNN100 ⭐️ Get 1500 Free Edits with Imagen.ai: ⭐️ Wanderlust Videos - Wedding Video Editing: - 10% Off discount code: JOHNBUNN10 ⭐️ Musicbed - The Best Place to License Music: - 14 day free trial ⭐️ Inly - CRM for creatives: - 10% off with promo code JOHN ⭐️ Storymix Media - Wedding Video Editing: ⭐️ Lemlii - CRM for creatives: Promo Code - JohnBunn25 (25% off any plan for 12 months) ⭐️ Multiply Media - - 15% off with promo code JOHNBUNN ⭐️ Spingle - AI culling and editing - - 2 week free trial ⭐️ Honeybook - CRM for creatives: - 30% off ⭐️ Gamut - Color Presets and LUTs: ⭐️ Flodesk - Emails Made Easy: - 50% off The Shifting Focus Podcast, all rights reserved. All links are affiliate links and result in a commission for John Bunn Films if used. I appreciate the support. Help me by supporting my sponsors. #weddingvideography #weddingphotography #shiftingfocuspodcast 00:00 Introduction and Background 02:35 Jared's Journey in Wedding Filmmaking 05:41 The Growth of How to Film Weddings Community 08:38 Transitioning Leadership: The Handoff 11:48 The Future of How to Film Weddings 14:41 Jared's Vision and Plans 17:52 Community and Collaboration 20:41 Final Thoughts and Reflections /episode/index/show/howtofilmweddings/id/38997665

433. Behind the Details of Ultra-Luxury Wedding Design - Ink and Press Co, Mikyla Marie Manu 11/10/2025

433. Behind the Details of Ultra-Luxury Wedding Design - Ink and Press Co, Mikyla Marie Manu Behind the Details of Ultra Luxury Wedding Design In this episode John sits down with Mikyla Marie Manu of Ink & Press Co., a master stationer and calligrapher working at the highest tier of the wedding industry. They dive deep into what it means to craft ultra luxury weddings, the stationer’s role from first concept to final piece, how event branding elevates the entire day, and why collaboration and emotional investment are key. Mikyla shares how she partners with planners and creatives to deliver refined, meaningful experiences that go far beyond paper. They talk about pricing with purpose, the magic of meticulous detail, balancing artistry and business, and why “done” can be better than “perfect” in practical creative work. Check out Mikyla’s podcast here: [](https://cultive.inkandpressco.com/podcast) Check out her course with promo code JOHNBUNN20 here: [](https://cultive.inkandpressco.com/) Follow her on Instagram here: [](https://www.instagram.com/inkandpressco/) Visit her website here: [https://inkandpressco.com/]( ) 🎧 Listen to the podcast on your favorite platform: 📱 Instagram: John Bunn - John Bunn Films: Get in Touch: ✅ Brand deals, promotions, podcast info, etc., email john@johnbunnfilms.com Sponsors and Affiliates: ⭐️ Bride and Groom Video - John's Personal Editor for Video: - $100 off the first project of $400, promo code JOHNBUNN100 ⭐️ Get 1500 Free Edits with Imagen.ai: ⭐️ Wanderlust Videos - Wedding Video Editing: - 10% Off discount code: JOHNBUNN10 ⭐️ Musicbed - The Best Place to License Music: - 14 day free trial ⭐️ Inly - CRM for creatives: - 10% off with promo code JOHN ⭐️ Storymix Media - Wedding Video Editing: ⭐️ Lemlii - CRM for creatives: Promo Code - JohnBunn25 (25% off any plan for 12 months) ⭐️ Multiply Media - - 15% off with promo code JOHNBUNN ⭐️ Spingle - AI culling and editing - - 2 week free trial ⭐️ Honeybook - CRM for creatives: - 30% off ⭐️ Gamut - Color Presets and LUTs: ⭐️ Flodesk - Emails Made Easy: - 50% off The Shifting Focus Podcast, all rights reserved. All links are affiliate links and result in a commission for John Bunn Films if used. I appreciate the support. Help me by supporting my sponsors. Takeaways Makayla is a stationer and calligrapher specializing in luxury weddings. Event branding is crucial in creating a cohesive wedding experience. Pricing for high-end stationery services can reach upwards of $75,000. Collaboration among vendors enhances the overall event experience. A stationer is involved from the beginning to the end of the wedding planning process. Attention to detail is essential in luxury wedding stationery. Done is better than perfect when it comes to creative work. Building relationships with planners is key to securing high-end clients. The emotional investment in ultra luxury events can be significant. Hands-on creation is a rewarding aspect of being a stationer. Chapters 00:00 Introduction to Event Branding and Stationery 04:54 The Role of a Stationer in Weddings 07:56 Investment in Event Branding 10:37 Collaboration with Wedding Planners 13:56 Building Relationships and Brand Voice 16:48 The Journey of a Stationer 18:17 Attention to Detail in Client Experience 35:42 Creating Memorable Hospitality Experiences 40:07 The Importance of Professionalism in Event Planning 42:59 Building Strong Vendor Relationships 49:38 Balancing Creativity and Business 56:14 The Artistic Journey and Personal Growth 01:00:31 Educational Resources and Community Engagement #weddingvideography #weddingphotography #shiftingfocuspodcast /episode/index/show/howtofilmweddings/id/38940570

432. What I’ve Learned About the Luxury Market — The Truth No One Talks About 11/03/2025

432. What I’ve Learned About the Luxury Market — The Truth No One Talks About Most creatives think breaking into the luxury wedding market is all about having the best work. But after nearly 20 years in the industry, I’ve learned that luxury isn’t just about visuals. It’s about the experience you provide. In this episode of Shifting Focus, I’m sharing the real lessons I’ve learned while leveling up my wedding filmmaking brand. From building deeper relationships with planners and vendors to curating a high-touch client experience, I’m diving into what actually moves the needle in high-end weddings. We’ll talk about: • Why quality work alone won’t get you into the luxury market • How branding goes way beyond a logo • The role networking and social media play in creating demand • Why details and client care matter more than ever • How to understand and attract your ideal high-end clients If you’re ready to confidently step into the luxury space, and stay there, this one’s for you. Subscribe for more weekly episodes on business growth, branding, and the creative mindset it takes to thrive in this industry. 🎧 Listen to the podcast on your favorite platform: https://bit.ly/4owsWiM 📱 Instagram: John Bunn - John Bunn Films: Get in Touch: ✅ Brand deals, promotions, podcast info, etc., email john@johnbunnfilms.com Sponsors and Affiliates: ⭐️ Bride and Groom Video - John's Personal Editor for Video: - $100 off the first project of $400, promo code JOHNBUNN100 ⭐️ Get 1500 Free Edits with Imagen.ai: ⭐️ Wanderlust Videos - Wedding Video Editing: - 10% Off discount code: JOHNBUNN10 ⭐️ Musicbed - The Best Place to License Music: - 14 day free trial ⭐️ Inly - CRM for creatives: - 10% off with promo code JOHN ⭐️ Storymix Media - Wedding Video Editing: ⭐️ Lemlii - CRM for creatives: Promo Code - JohnBunn25 (25% off any plan for 12 months) ⭐️ Multiply Media - - 15% off with promo code JOHNBUNN ⭐️ Spingle - AI culling and editing - - 2 week free trial ⭐️ Honeybook - CRM for creatives: - 30% off ⭐️ Gamut - Color Presets and LUTs: ⭐️ Flodesk - Emails Made Easy: - 50% off The Shifting Focus Podcast, all rights reserved. All links are affiliate links and result in a commission for John Bunn Films if used. I appreciate the support. Help me by supporting my sponsors. #weddingvideography #weddingphotography #shiftingfocuspodcast /episode/index/show/howtofilmweddings/id/38827020

431. The Bridal Theory - Instagram in 2026 10/27/2025

431. The Bridal Theory - Instagram in 2026 In this episode of Shifting Focus, host John Bunn talks with Amanda Writesman, founder of The Bridal Theory, about how wedding creatives can master their marketing strategies heading into engagement season. They dive deep into how Instagram continues to evolve heading into 2026 and why it remains one of the most powerful platforms for visibility, connection, and brand growth. Amanda breaks down what’s actually working on social media right now, how to build a strategic content plan, and how to use analytics and insights to create posts that convert. You’ll also hear how to find the balance between creativity and business, how to market yourself without feeling salesy, and what every creative should be doing to prepare for the next engagement season. If you’re a wedding photographer, videographer, planner, or creative entrepreneur who wants to grow your business on Instagram in 2026, this episode is packed with insights you can use immediately. Connect with Amanda: Website: Instagram: 🎧 Listen to the podcast on your favorite platform: https://bit.ly/4owsWiM 📱 Instagram: John Bunn - http://bit.ly/2AYTiE2 John Bunn Films: Get in Touch: ✅ Brand deals, promotions, podcast info, etc., email Sponsors and Affiliates: ⭐️ Bride and Groom Video - John's Personal Editor for Video: https://bridengroom.video/johnbunn/ - $100 off the first project of $400, promo code JOHNBUNN100 ⭐️ Get 1500 Free Edits with Imagen.ai: ⭐️ Wanderlust Videos - Wedding Video Editing: http://bit.ly/46JuGyF - 10% Off discount code: JOHNBUNN10 ⭐️ Musicbed - The Best Place to License Music: https://bit.ly/45HQjhC - 14 day free trial ⭐️ Inly - CRM for creatives: https://bit.ly/41Akxkf - 10% off with promo code JOHN ⭐️ Storymix Media - Wedding Video Editing: ⭐️ Lemlii - CRM for creatives: https://bit.ly/45rhAnl Promo Code - JohnBunn25 (25% off any plan for 12 months) ⭐️ Multiply Media - https://bit.ly/46OdZCe - 15% off with promo code JOHNBUNN ⭐️ Spingle - AI culling and editing - https://bit.ly/4m80XnZ - 2 week free trial ⭐️ Honeybook - CRM for creatives: https://bit.ly/4lmrKvf - 30% off ⭐️ Gamut - Color Presets and LUTs: ⭐️ Flodesk - Emails Made Easy: https://bit.ly/4md3ltE - 50% off The Shifting Focus Podcast, all rights reserved. All links are affiliate links and result in a commission for John Bunn Films if used. I appreciate the support. Help me by supporting my sponsors. #weddingvideography #weddingphotography #shiftingfocuspodcast /episode/index/show/howtofilmweddings/id/38762305

430. Michael Cassara - Navigating the Wedding Industry 10/20/2025

430. Michael Cassara - Navigating the Wedding Industry In this episode, I sit down with wedding photographer and podcast host Michael Cassara to talk about what it really takes to build a thriving business in today’s creative industry. Michael shares his journey from leaving a corporate job to going all in on photography, how he navigated the challenges of the pandemic, and why client experience has been the key to his success. We also dig into the growth of his show, The Vendor Table, and how it has become more than just a podcast. It’s a platform that connects and educates wedding professionals. Together, we talk about the balance between creativity and efficiency, juggling multiple ventures, and the importance of structure, self care, and community in this business. If you’ve ever struggled with burnout, felt torn between passion and process, or wondered how to keep growing without losing yourself in the noise, this conversation is for you. Check out Michael's website here: Check him out on Instagram here: Follow the podcast here: Check out The Vendor Table on Instagram here: 🎧 Listen to the podcast on your favorite platform: 📱 Instagram: John Bunn - John Bunn Films: Get in Touch: ✅ Brand deals, promotions, podcast info, etc., email Sponsors and Affiliates: ⭐️ Bride and Groom Video - John's Personal Editor for Video: - $100 off the first project of $400, promo code JOHNBUNN100 ⭐️ Get 1500 Free Edits with Imagen.ai: ⭐️ Wanderlust Videos - Wedding Video Editing: - 10% Off discount code: JOHNBUNN10 ⭐️ Musicbed - The Best Place to License Music: - 14 day free trial ⭐️ Inly - CRM for creatives: - 10% off with promo code JOHN ⭐️ Storymix Media - Wedding Video Editing: ⭐️ Lemlii - CRM for creatives: Promo Code - JohnBunn25 (25% off any plan for 12 months) ⭐️ Multiply Media - - 15% off with promo code JOHNBUNN ⭐️ Spingle - AI culling and editing - - 2 week free trial ⭐️ Honeybook - CRM for creatives: - 30% off ⭐️ Gamut - Color Presets and LUTs: ⭐️ Flodesk - Emails Made Easy: - 50% off The Shifting Focus Podcast, all rights reserved. All links are affiliate links and result in a commission for John Bunn Films if used. I appreciate the support. Help me by supporting my sponsors. /episode/index/show/howtofilmweddings/id/38609165

429. Danielle Ambry - Building a Photography Brand // Shifting Focus Podcast 10/13/2025

429. Danielle Ambry - Building a Photography Brand // Shifting Focus Podcast In this episode of the Shifting Focus podcast, host John Bunn interviews photographer Danielle Ambry, who shares her journey from being a graphic designer to a successful wedding photographer. Danielle discusses her passion for education, her approach to pricing, and the importance of personal branding and social media in growing her business. She also delves into her expertise in flash photography, offering insights into her course designed to help photographers master this skill. The conversation highlights the significance of authenticity, audience engagement, and continuous learning in the creative industry. Instagram: Website: Youtube: Flash Course: JOHNBUNN10 for 10% off 🎧 Listen to the podcast on your favorite platform: 📱 Instagram: John Bunn - John Bunn Films: Get in Touch: ✅ Brand deals, promotions, podcast info, etc., email john@johnbunnfilms.com Sponsors and Affiliates: ⭐️ Bride and Groom Video - John's Personal Editor for Video: https://bridengroom.video/johnbunn/ - $100 off the first project of $400, promo code JOHNBUNN100 ⭐️ Get 1500 Free Edits with Imagen.ai: ⭐️ Wanderlust Videos - Wedding Video Editing: http://bit.ly/46JuGyF - 10% Off discount code: JOHNBUNN10 ⭐️ Musicbed - The Best Place to License Music: https://bit.ly/45HQjhC - 14 day free trial ⭐️ Inly - CRM for creatives: https://bit.ly/41Akxkf - 10% off with promo code JOHN ⭐️ Storymix Media - Wedding Video Editing: ⭐️ Lemlii - CRM for creatives: https://bit.ly/45rhAnl Promo Code - JohnBunn25 (25% off any plan for 12 months) ⭐️ Multiply Media - https://bit.ly/46OdZCe - 15% off with promo code JOHNBUNN ⭐️ Spingle - AI culling and editing - https://bit.ly/4m80XnZ - 2 week free trial ⭐️ Honeybook - CRM for creatives: https://bit.ly/4lmrKvf - 30% off ⭐️ Gamut - Color Presets and LUTs: ⭐️ Flodesk - Emails Made Easy: https://bit.ly/4md3ltE - 50% off The Shifting Focus Podcast, all rights reserved. All links are affiliate links and result in a commission for John Bunn Films if used. I appreciate the support. Help me by supporting my sponsors. Danielle emphasizes the importance of personal branding in photography. She shares her journey from graphic design to wedding photography. Pricing should reflect passion and connection with clients. Social media is a powerful tool for building relationships with clients. Flash photography can enhance images in challenging lighting conditions. Mistakes are valuable learning opportunities in photography. Engaging with the audience on social media builds trust and familiarity. Danielle's course on flash photography is designed for quick learning. Continuous learning and adaptation are key to success in photography. Danielle aims to create more digital products to balance work and family life. /episode/index/show/howtofilmweddings/id/38516345

428. Katelyn James - Building a Multi-Seven Figure Business 10/06/2025

427. Sam Jacobson - The Future of AI in the Wedding Industry 09/29/2025

427. Sam Jacobson - The Future of AI in the Wedding Industry In this conversation, Sam Jacobson and John Bunn explore the transformative impact of AI on the wedding industry and small businesses. They discuss the evolution of AI from a novelty to a powerful tool that can enhance business operations, marketing, and client relationships. Sam emphasizes the importance of adapting to AI technology, using it as a team member, and leveraging data to make informed decisions. T he discussion also highlights practical applications of AI, including recruitment, sales processes, and personal branding, while stressing the need for maintaining the human element in business interactions. Visit Sam's Website: Sam Jacobson is a business strategist and sales coach who helps wedding professionals fill their calendars with ideal clients at high prices. He’s spent 18+ years obsessing over how to persuade couples to say “yes” - and pay more - with practical approaches using buyer psychology. In 2016, Sam started Ideaction Consulting to help wedding pros grow their businesses. Now they offer sales coaching/training, website copywriting and design, a sales and marketing mastermind for rising stars, and an interactive AI-powered sales skill lab. Last year, Sam partnered with Abby Jiu to open Duet Social Media, an agency for luxury wedding vendors who want strategy and content to drive growth. Check out his podcast, Own Your Business, to hear how you can use the science of sales to reach your full potential. Sam lives in the San Juan Islands, Washington with his family when he’s not exploring the world on walking holidays. 🎧 Listen to the podcast on your favorite platform: 📱 Instagram: John Bunn - John Bunn Films: Get in Touch: ✅ Brand deals, promotions, podcast info, etc., email john@johnbunnfilms.com Sponsors and Affiliates: ⭐️ Bride and Groom Video - John's Personal Editor for Video: https://bridengroom.video/johnbunn/ - $100 off the first project of $400, promo code JOHNBUNN100 ⭐️ Get 1500 Free Edits with Imagen.ai: ⭐️ Wanderlust Videos - Wedding Video Editing: http://bit.ly/46JuGyF - 10% Off discount code: JOHNBUNN10 ⭐️ Musicbed - The Best Place to License Music: https://bit.ly/45HQjhC - 14 day free trial ⭐️ Inly - CRM for creatives: https://bit.ly/41Akxkf - 10% off with promo code JOHN ⭐️ Storymix Media - Wedding Video Editing: ⭐️ Lemlii - CRM for creatives: https://bit.ly/45rhAnl Promo Code - JohnBunn25 (25% off any plan for 12 months) ⭐️ Multiply Media - https://bit.ly/46OdZCe - 15% off with promo code JOHNBUNN ⭐️ Spingle - AI culling and editing - https://bit.ly/4m80XnZ - 2 week free trial ⭐️ Honeybook - CRM for creatives: https://bit.ly/4lmrKvf - 30% off ⭐️ Gamut - Color Presets and LUTs: ⭐️ Flodesk - Emails Made Easy: https://bit.ly/4md3ltE - 50% off The Shifting Focus Podcast, all rights reserved. All links are affiliate links and result in a commission for John Bunn Films if used. I appreciate the support. Help me by supporting my sponsors. #weddingvideography #weddingphotography #shiftingfocuspodcast Chapters 00:00 Introduction to AI in Business and Podcasting 03:44 The Evolution of AI: From Novelty to Necessity 06:55 Understanding AI's Role in the Wedding Industry 09:41 Practical Applications of AI for Wedding Professionals 13:01 Navigating AI: Skills and Strategies for Success 15:48 Leveraging AI for Recruitment and Client Insights 18:56 The Future of AI in Business and Personal Branding 21:54 Conclusion: Embracing AI for Growth and Success 37:35 Navigating AI's Role in Business 40:17 The Human Element in AI Utilization 43:30 Embracing Technology Without Losing Personal Touch 46:33 The Future of AI in Business /episode/index/show/howtofilmweddings/id/38345940

426. Oak and Iron Photography - Unleashing Creativity in Wedding Photography 09/22/2025

425. Rachel Traxler - It is more than just pretty photos 09/15/2025

425. Rachel Traxler - It is more than just pretty photos Wedding photographers and videographers, it is time to shift your focus. In this episode of Shifting Focus, John Bunn sits down with educator and photographer Rachel Traxler to talk about why success in this industry goes far beyond just creating pretty photos. Rachel shares how she built a 6 figure business by leaning into the business side of her brand, from smart branding and marketing strategies to building funnels, creating lead generation tools, and scaling with intention. If you have ever wondered how to attract your dream clients, stand out in a crowded market, and grow a sustainable business, this conversation is packed with insight and practical takeaways you will not want to miss. Follow Rachel - * Website: Rachel Traxler Photography & Coaching — . * Instagram: @racheltraxler — * Gold Biz Podcast: The Gold Biz Podcast page — * Gold Biz Podcast on Apple Podcasts — 🎧 Listen to the podcast on your favorite platform: 📱 Instagram: John Bunn - http://bit.ly/2AYTiE2 John Bunn Films: Get in Touch: ✅ Brand deals, promotions, podcast info, etc., email Sponsors and Affiliates: ⭐️ Bride and Groom Video - John's Personal Editor for Video: - $100 off the first project of $400, promo code JOHNBUNN100 ⭐️ Get 1500 Free Edits with Imagen.ai: ⭐️ Wanderlust Videos - Wedding Video Editing: - 10% Off discount code: JOHNBUNN10 ⭐️ Musicbed - The Best Place to License Music: https://bit.ly/45HQjhC - 14 day free trial ⭐️ Inly - CRM for creatives: https://bit.ly/41Akxkf - 10% off with promo code JOHN ⭐️ Storymix Media - Wedding Video Editing: ⭐️ Lemlii - CRM for creatives: Promo Code - JohnBunn25 (25% off any plan for 12 months) ⭐️ Multiply Media - - 15% off with promo code JOHNBUNN ⭐️ Spingle - AI culling and editing - - 2 week free trial ⭐️ Honeybook - CRM for creatives: - 30% off ⭐️ Gamut - Color Presets and LUTs: ⭐️ Flodesk - Emails Made Easy: https://bit.ly/4md3ltE - 50% off The Shifting Focus Podcast, all rights reserved. All links are affiliate links and result in a commission for John Bunn Films if used. I appreciate the support. Help me by supporting my sponsors. #weddingvideography #weddingphotography #shiftingfocuspodcast /episode/index/show/howtofilmweddings/id/38140810

424. Speak Your Mind with Josh Huggett 09/08/2025

424. Speak Your Mind with Josh Huggett Get ready to challenge the status quo with Josh Huggett, Adelaide’s most unapologetic and controversial wedding photographer. Known as “Australia’s least professional wedding photographer” and the “cool wedding photographer,” Josh throws out the rulebook, ditching suits for T-shirts and jeans, yet still books hundreds of weddings and commands over 600K followers across social platforms. In this episode of Shifting Focus Podcast, Josh speaks his mind, refusing to let industry norms dictate his vision. He shares why he opts for candid, real moments over posed perfection, how he approaches weddings like a friend rather than a hidden-by-the-bush dweeb, and how authenticity and energy have turned him into a global favorite. Tune in for fearless opinions, unfiltered perspectives on wedding photography, and a refreshing take on creativity and business. Links Website: Podcast: Tog Talk — search “Tog Talk with Josh Huggett” on your favorite platform Instagram: 🎧 Listen to the podcast on your favorite platform: 📱 Instagram: John Bunn - John Bunn Films: Get in Touch: ✅ Brand deals, promotions, podcast info, etc., email Sponsors and Affiliates: ⭐️ Bride and Groom Video - John's Personal Editor for Video: - $100 off the first project of $400, promo code JOHNBUNN100 ⭐️ Get 1500 Free Edits with Imagen.ai: ⭐️ Wanderlust Videos - Wedding Video Editing: - 10% Off discount code: JOHNBUNN10 ⭐️ Musicbed - The Best Place to License Music: - 14 day free trial ⭐️ Inly - CRM for creatives: - 10% off with promo code JOHN ⭐️ Storymix Media - Wedding Video Editing: ⭐️ Lemlii - CRM for creatives: Promo Code - JohnBunn25 (25% off any plan for 12 months) ⭐️ Multiply Media - - 15% off with promo code JOHNBUNN ⭐️ Spingle - AI culling and editing - - 2 week free trial ⭐️ Honeybook - CRM for creatives: https://bit.ly/4lmrKvf - 30% off ⭐️ Gamut - Color Presets and LUTs: ⭐️ Flodesk - Emails Made Easy: - 50% off The Shifting Focus Podcast, all rights reserved. All links are affiliate links and result in a commission for John Bunn Films if used. I appreciate the support. Help me by supporting my sponsors. #weddingvideography #weddingphotography #shiftingfocuspodcast /episode/index/show/howtofilmweddings/id/38121270

423. Life After How to Film Weddings: Nick Miller’s Next Chapter 09/04/2025

423. Life After How to Film Weddings: Nick Miller’s Next Chapter In this episode, John Bunn and Nick Miller discuss their recent transitions after parting ways from their joint venture, How to Film Weddings. They reflect on their individual journeys, the challenges of entrepreneurship, and the importance of community support. Nick shares insights into his new podcast, Hotkeys, which aims to educate and inspire filmmakers, while John emphasizes the significance of adapting to change and pursuing new opportunities. The conversation highlights the value of collaboration and the excitement of exploring new creative avenues. Follow Nick's new podcast: 🎧 Listen to the podcast on your favorite platform: 📱 Instagram: John Bunn - http://bit.ly/2AYTiE2 John Bunn Films: Get in Touch: ✅ Brand deals, promotions, podcast info, etc., email Sponsors and Affiliates: ⭐️ Bride and Groom Video - John's Personal Editor for Video: - $100 off the first project of $400, promo code JOHNBUNN100 ⭐️ Get 1500 Free Edits with Imagen.ai: ⭐️ Wanderlust Videos - Wedding Video Editing: - 10% Off discount code: JOHNBUNN10 ⭐️ Musicbed - The Best Place to License Music: - 14 day free trial ⭐️ Inly - CRM for creatives: - 10% off with promo code JOHN ⭐️ Storymix Media - Wedding Video Editing: ⭐️ Lemlii - CRM for creatives: Promo Code - JohnBunn25 (25% off any plan for 12 months) ⭐️ Multiply Media - - 15% off with promo code JOHNBUNN ⭐️ Spingle - AI culling and editing - - 2 week free trial ⭐️ Honeybook - CRM for creatives: - 30% off ⭐️ Gamut - Color Presets and LUTs: ⭐️ Flodesk - Emails Made Easy: - 50% off The Shifting Focus Podcast, all rights reserved. All links are affiliate links and result in a commission for John Bunn Films if used. I appreciate the support. Help me by supporting my sponsors. Key Takeaways It's okay to shift your focus and try new things. Don't give up; find support in your journey. Change can lead to growth and new opportunities. Building a community is essential for success. Creating content requires understanding your audience. It's important to educate and inspire others in your field. Embrace the challenges that come with entrepreneurship. Finding the right people to collaborate with is crucial. Consistency in content creation is key to success. Reflecting on past experiences can guide future decisions. /episode/index/show/howtofilmweddings/id/38073350

422. Why You Won’t Book Taylor Swift’s Wedding 09/01/2025

421. CHPTRS / Multiply Sound - Revolutionizing Music for Filmmakers 08/25/2025

421. CHPTRS / Multiply Sound - Revolutionizing Music for Filmmakers - 30% off the new sound pack starting August 26th with promo code John30: In this episode of the Shifting Focus podcast, host John Bunn interviews Boomer from Multiply Sound and the duo Josh and Jerad from CHPTRS. They discuss their unique collaboration in creating a new sound pack tailored for filmmakers, emphasizing the importance of music in storytelling. The conversation covers Boomer's transition from wedding filmmaking to music creation, the challenges and risks involved in pursuing one's passion, and the educational components of their new product. The episode highlights the innovative approach to music for filmmakers and the excitement surrounding the launch of their sound pack. Follow Multiply Sound: Follow CHPTRS: Takeaways Boomer transitioned from music to videography and back to music. The collaboration between Chapters and Boomer aims to revolutionize sound for filmmakers. Music is a powerful tool for storytelling in film. Boomer's sound packs offer customization for filmmakers. The importance of education in using music effectively in filmmaking. Creativity often requires taking risks and following one's passion. The sound pack includes unique, human-performed sounds. Filmmakers can use the sound pack to create cohesive musical stories. The collaboration emphasizes quality and intentionality in sound design. The launch of the sound pack is an exciting opportunity for filmmakers. 🎧 Listen to the podcast on your favorite platform: 📱 Instagram: John Bunn - John Bunn Films: Get in Touch: ✅ Brand deals, promotions, podcast info, etc., email Sponsors and Affiliates: ⭐️ Bride and Groom Video - John's Personal Editor for Video: - $100 off the first project of $400, promo code JOHNBUNN100 ⭐️ Get 1500 Free Edits with Imagen.ai: ⭐️ Wanderlust Videos - Wedding Video Editing: - 10% Off discount code: JOHNBUNN10 ⭐️ Musicbed - The Best Place to License Music: - 14 day free trial ⭐️ Inly - CRM for creatives: - 10% off with promo code JOHN ⭐️ Storymix Media - Wedding Video Editing: ⭐️ Lemlii - CRM for creatives: Promo Code - JohnBunn25 (25% off any plan for 12 months) ⭐️ Multiply Media - - 15% off with promo code JOHNBUNN ⭐️ Spingle - AI culling and editing - - 2 week free trial ⭐️ Honeybook - CRM for creatives: - 30% off ⭐️ Gamut - Color Presets and LUTs: ⭐️ Flodesk - Emails Made Easy: - 50% off The Shifting Focus Podcast, all rights reserved. All links are affiliate links and result in a commission for John Bunn Films if used. I appreciate the support. Help me by supporting my sponsors. #weddingvideography #weddingphotography #shiftingfocuspodcast Chapters 00:00 Meet the All-Star Lineup: Shifting Focus Podcast 04:00 Boomer's Journey: From Music to Videography 06:17 The Creative Partnership: Chapters' Formation 09:30 Boomer's Sound Packs: Revolutionizing Wedding Filmmaking 12:02 Taking Risks: Shifting Focus in Life and Career 15:15 Building Blocks of Music: Customization for Filmmakers 18:10 The Unique Sound: Human Elements in Music Production 21:07 The Collaboration: Chapters and Boomer's Partnership 26:59 Understanding the Product: What Filmmakers Can Do 27:56 Creating Music with Ease 31:19 Building Blocks of Sound Design 33:53 The Evolution of Musical Storytelling 37:24 Launching a New Sound Pack 41:28 Education and Empowerment in Music Composition 44:39 Creative Fulfillment and Personal Growth /episode/index/show/howtofilmweddings/id/37924740

420. Lauren Ashley - The Secrets of Luxury Weddings 08/18/2025

419. When Art Meets Business with Miles Witt Boyer 08/11/2025

419. When Art Meets Business with Miles Witt Boyer You can be a successful artist and a successful business owner In this episode of *Shifting Focus*, I sit down with Arkansas-based photographer Myles Witt Boyer for a candid conversation about the balance between art and business, and how to succeed in both. Whether you’re a photographer, videographer, or any creative entrepreneur, this episode will give you practical tips on building a profitable business without losing your passion for the craft. What started as a quick chat turned into a deep dive into: Finding the balance between creativity and profitability, Mindset shifts that lead to long-term success, How to build a sustainable photography or creative business, Lessons from years in the wedding and portrait industry. If you’ve ever felt torn between creating beautiful work and making a living from it, this episode will show you how art and business can work together. Waitlist for Miles' Education: Miles' Podcast: Miles' Imagen.AI profile: 📌 Chapters: 00:00 Intro 00:35 Art vs. Business 15:20 Building a Sustainable Creative Career 32:10 Mindset Shifts for Long-Term Success Sponsors and Affiliates: ⭐️ Bride and Groom Video - John's Personal Editor for Video: - $100 off the first project of $400, promo code JOHNBUNN100 ⭐️ Get 1500 Free Edits with Imagen.ai: ⭐️ Wanderlust Videos - Wedding Video Editing: - 10% Off discount code: JOHNBUNN10 ⭐️ Musicbed - The Best Place to License Music: - 14 day free trial ⭐️ Inly - CRM for creatives: - 10% off with promo code JOHN ⭐️ Storymix Media - Wedding Video Editing: ⭐️ Lemlii - CRM for creatives: Promo Code - JohnBunn25 (25% off any plan for 12 months) ⭐️ Multiply Media - - 15% off with promo code JOHNBUNN ⭐️ Spingle - AI culling and editing - - 2 week free trial ⭐️ Honeybook - CRM for creatives: - 30% off ⭐️ Gamut - Color Presets and LUTs: ⭐️ Flodesk - Emails Made Easy: - 50% off Instagram: John Bunn - John Bunn Films: /episode/index/show/howtofilmweddings/id/37734975