Shifting Focus with John Bunn
Shifting Focus (Formerly How To Film Weddings) with John Bunn is the podcast for wedding photographers, videographers, planners, and industry pros who feel STUCK in the middle market. If you’re tired of chasing trends and ready to focus on what really moves the needle—branding, pricing, mindset, and building relationships that lead to real growth—you’re in the right place. With nearly two decades of experience and a background in educating tens of thousands through courses, masterminds, and one of the top wedding podcasts in the world, John brings a clear, approachable voice to the conversations that matter. Every episode is packed with honest insights, practical strategies, and real stories from leaders who’ve built something that lasts. If you're ready to shift your focus and grow your wedding business with intention, this show is for you.
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473. Inside a $60K Wedding Booking: How Premium Clients Actually Buy
07/20/2026
473. Inside a $60K Wedding Booking: How Premium Clients Actually Buy
🎯 Join the Exposure Triangle Mastermind Waitlist: https://john-bunn.com/exposure-triangle 🎟️ Learn more about The Shifting Focus Experience: https://john-bunn.com/the-shifting-focus-experience What does a $60,000 wedding booking actually look like? In this episode, I'm taking you behind the scenes of the biggest booking of my career and breaking down exactly how it came together. I'll walk through what was included, how the relationship started years before the contract was ever signed, why the planners and family trusted me, and the small decisions that ultimately led to a premium booking. This isn't an episode about charging more overnight. It's about becoming the kind of business that naturally attracts premium clients. In this episode, you'll learn: • What was actually included in a $60K wedding booking • Why premium clients buy differently than middle market clients • How networking created an opportunity years in the making • Why trust mattered more than price • How the Exposure Triangle of Work, Brand, and Network came together to make this booking possible • Practical lessons you can apply to your own business, no matter what you charge today If you're ready to get unstuck from the middle market, this episode is for you. Premium bookings aren't something you chase. They're something you build. If you enjoyed this episode, I'd love for you to leave a rating and review. It helps more wedding photographers and filmmakers discover the show. 👋 Join My Circle Community: https://shifting-focus-with-john-bunn.circle.so/ 🎧 Listen to the podcast on your favorite platform: https://bit.ly/4owsWiM 📱 Instagram: John Bunn - http://bit.ly/2AYTiE2 John Bunn Films: https://bit.ly/43S3866 Get in Touch: ✅ Brand deals, promotions, podcast info, etc., email john@johnbunnfilms.com Sponsors and Affiliates: ⭐️ Bride and Groom Video - John's Personal Editor for Video: https://bridengroom.video/johnbunn/ - $100 off the first project of $400, promo code JOHNBUNN100 ⭐️ Get 1500 Free Edits with Imagen.ai: https://imagen-ai.com/?ref=johnbunn ⭐️ Vidflow - Deliver your films and photos with the best - Try it free here https://signups.vidflow.co/ref/johnbunn ⭐️ Musicbed - The Best Place to License Music: https://bit.ly/45HQjhC - 14 day free trial ⭐️ Inly - CRM for creatives: https://bit.ly/41Akxkf - 10% off with promo code JOHN ⭐️ Lemlii - CRM for creatives: https://bit.ly/45rhAnl Promo Code - JohnBunn25 (25% off any plan for 12 months) ⭐️ Multiply Media - https://bit.ly/46OdZCe - 15% off with promo code JOHNBUNN ⭐️ PlotLine Pro - AI Powered, Story First Filmmaking Tool - 3 Free days - https://www.plotline.pro/?via=john ⭐️ Spingle - AI culling and editing - https://bit.ly/4m80XnZ - 2 week free trial ⭐️ Honeybook - CRM for creatives: https://bit.ly/4lmrKvf - 30% off ⭐️ Gamut - Color Presets and LUTs: https://gamut.io/product/luxe/?gamut=johnbunn ⭐️ Flodesk - Emails Made Easy: https://bit.ly/4md3ltE - 50% off The Shifting Focus Podcast, all rights reserved. All links are affiliate links and result in a commission for John Bunn Films if used. I appreciate the support. Help me by supporting my sponsors. #weddingvideography #weddingphotography #shiftingfocuspodcast
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472. Danilo & Sharon: Building an Ultra Luxury Photography Brand
07/13/2026
472. Danilo & Sharon: Building an Ultra Luxury Photography Brand
What does it actually take to build a photography brand that commands $50,000 weddings? This week on Shifting Focus, John sits down with Danilo & Sharon, an ultra luxury wedding photography team based in Europe whose work has become synonymous with some of the world's most exclusive celebrations. Together, they unpack the journey from building a successful business to creating a brand that attracts extraordinary clients around the globe. They discuss what separates luxury from ultra luxury, how intentional branding influences every client interaction, and why trust, reputation, and consistency matter far more than simply creating beautiful work. From building an internationally recognized brand to earning the trust of high-end clients, Danilo & Sharon share the mindset shifts, business decisions, and long-term strategies that helped them reach the top of the luxury market. If you're a wedding photographer, filmmaker, or creative looking to get unstuck from the middle market, this conversation offers a behind-the-scenes look at what it really takes to build a brand that people don't just admire, but actively seek out. Connect with Danilo & Sharon: Website: Instagram: YouTube: Shifting Focus is the podcast for wedding photographers, filmmakers, and creative entrepreneurs who want to build better work, stronger brands, and meaningful relationships that lead to premium opportunities. 👋 Join My Circle Community: https://shifting-focus-with-john-bunn.circle.so/ 🎧 Listen to the podcast on your favorite platform: https://bit.ly/4owsWiM 📱 Instagram: John Bunn - http://bit.ly/2AYTiE2 John Bunn Films: https://bit.ly/43S3866 Get in Touch: ✅ Brand deals, promotions, podcast info, etc., email john@johnbunnfilms.com Sponsors and Affiliates: ⭐️ Bride and Groom Video - John's Personal Editor for Video: https://bridengroom.video/johnbunn/ - $100 off the first project of $400, promo code JOHNBUNN100 ⭐️ Get 1500 Free Edits with Imagen.ai: https://imagen-ai.com/?ref=johnbunn ⭐️ Vidflow - Deliver your films and photos with the best - Try it free here https://signups.vidflow.co/ref/johnbunn ⭐️ Musicbed - The Best Place to License Music: https://bit.ly/45HQjhC - 14 day free trial ⭐️ Inly - CRM for creatives: https://bit.ly/41Akxkf - 10% off with promo code JOHN ⭐️ Lemlii - CRM for creatives: https://bit.ly/45rhAnl Promo Code - JohnBunn25 (25% off any plan for 12 months) ⭐️ Multiply Media - https://bit.ly/46OdZCe - 15% off with promo code JOHNBUNN ⭐️ PlotLine Pro - AI Powered, Story First Filmmaking Tool - 3 Free days - https://www.plotline.pro/?via=john ⭐️ Spingle - AI culling and editing - https://bit.ly/4m80XnZ - 2 week free trial ⭐️ Honeybook - CRM for creatives: https://bit.ly/4lmrKvf - 30% off ⭐️ Gamut - Color Presets and LUTs: https://gamut.io/product/luxe/?gamut=johnbunn ⭐️ Flodesk - Emails Made Easy: https://bit.ly/4md3ltE - 50% off The Shifting Focus Podcast, all rights reserved. All links are affiliate links and result in a commission for John Bunn Films if used. I appreciate the support. Help me by supporting my sponsors. #weddingvideography #weddingphotography #shiftingfocuspodcast
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471. Justin Roth: Why Relationships Beat Talent in the Wedding Industry
07/06/2026
471. Justin Roth: Why Relationships Beat Talent in the Wedding Industry
Try WedTrack FOR FREE: Success in the wedding industry isn't just about creating incredible work. It's about becoming someone people trust. In this episode of the Shifting Focus Podcast, I sit down with Justin Roth to unpack one of the most unique careers in the wedding industry. In just a few years, Justin went from picking up a camera after COVID to becoming one of the most sought-after second shooters in the luxury wedding world, working alongside some of the biggest names in wedding filmmaking at incredible weddings across the globe. We dive into what actually makes an exceptional second shooter, why relationships consistently open more doors than talent alone, and the professionalism that separates vendors who get invited back from those who don't. Justin also shares the story behind Wed Track, the wedding timeline app that has completely changed the way I manage wedding days. I've been using it for months now, and it has become one of my favorite tools for staying organized on wedding weekends. Whether you're a photographer, filmmaker, planner, content creator, or any wedding professional looking to elevate your career, this conversation is packed with practical advice that will help you build stronger relationships, earn more trust, and create more opportunities. Guest Links Justin Roth Media Wed Track Wed Track Instagram Mentioned in this Episode Adam Grumbo Peyton Frank If you enjoyed this episode, be sure to subscribe to the Shifting Focus Podcast and leave a review. It helps more wedding professionals discover the show, and I truly appreciate your support. 👋 Join My Circle Community: https://shifting-focus-with-john-bunn.circle.so/ 🎧 Listen to the podcast on your favorite platform: https://bit.ly/4owsWiM 📱 Instagram: John Bunn - http://bit.ly/2AYTiE2 John Bunn Films: https://bit.ly/43S3866 Get in Touch: ✅ Brand deals, promotions, podcast info, etc., email john@johnbunnfilms.com Sponsors and Affiliates: ⭐️ Bride and Groom Video - John's Personal Editor for Video: https://bridengroom.video/johnbunn/ - $100 off the first project of $400, promo code JOHNBUNN100 ⭐️ Get 1500 Free Edits with Imagen.ai: https://imagen-ai.com/?ref=johnbunn ⭐️ Vidflow - Deliver your films and photos with the best - Try it free here https://signups.vidflow.co/ref/johnbunn ⭐️ Musicbed - The Best Place to License Music: https://bit.ly/45HQjhC - 14 day free trial ⭐️ Inly - CRM for creatives: https://bit.ly/41Akxkf - 10% off with promo code JOHN ⭐️ Lemlii - CRM for creatives: https://bit.ly/45rhAnl Promo Code - JohnBunn25 (25% off any plan for 12 months) ⭐️ Multiply Media - https://bit.ly/46OdZCe - 15% off with promo code JOHNBUNN ⭐️ PlotLine Pro - AI Powered, Story First Filmmaking Tool - 3 Free days - https://www.plotline.pro/?via=john ⭐️ Spingle - AI culling and editing - https://bit.ly/4m80XnZ - 2 week free trial ⭐️ Honeybook - CRM for creatives: https://bit.ly/4lmrKvf - 30% off ⭐️ Gamut - Color Presets and LUTs: https://gamut.io/product/luxe/?gamut=johnbunn ⭐️ Flodesk - Emails Made Easy: https://bit.ly/4md3ltE - 50% off The Shifting Focus Podcast, all rights reserved. All links are affiliate links and result in a commission for John Bunn Films if used. I appreciate the support. Help me by supporting my sponsors. #weddingvideography #weddingphotography #shiftingfocuspodcast CHAPTERS 00:00 Introduction 01:43 Meet Justin Roth 03:00 From COVID to Wedding Filmmaking 09:18 Why Second Shooting Opens Doors 12:11 Building Relationships That Last 21:24 Why Luck Favors Preparation 25:19 The Mindset of a Great Second Shooter 31:19 Behind the Scenes of a Vogue Wedding in Italy 40:41 What Second Shooters Can Actually Earn 43:16 Building a Six Figure Career as a Second Shooter 45:40 The Code of Conduct Every Second Shooter Should Know 53:47 The Story Behind Wed Track 01:00:37 How Wed Track Simplifies Wedding Days 01:05:46 What's Next for Wed Track 01:06:23 Final Thoughts
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470. Chloe Ramirez on Feeding Your Creative Muscle (and Building a More Valuable Brand)
06/29/2026
470. Chloe Ramirez on Feeding Your Creative Muscle (and Building a More Valuable Brand)
THE SHIFTING FOCUS EXPERIENCE: https://john-bunn.com/the-shifting-focus-experience In this episode of Shifting Focus, I sit down with photographer, educator, and creative powerhouse Chloe Ramirez for one of my favorite conversations we've had about creativity. While Chloe is known for her incredible lighting and artistic portraits, this conversation isn't really about lighting. It's about becoming the kind of artist people can't replace. We talk about why creativity is a muscle that has to be trained, how to stop apologizing for your unique style, and why the more authentically you show up, the more valuable your work becomes. Chloe also shares her journey from school photography to becoming one of the most recognizable creative voices in wedding photography, how she built relationships that fueled her business, and why feeding your creative soul is one of the best investments you can make—not just for your art, but for your career. If you've ever felt creatively stuck, struggled to find your own style, or wondered how photographers build brands that command premium prices, I think you're going to love this conversation. Connect with Chloe Ramirez Education Website: Podcast: Photography Website: IG: Free Lighting Gear Guide: Afraid of the Dark: Intro to Off-camera Flash: Profoto A2 Core Stills Kit: 👋 Join My Circle Community: https://shifting-focus-with-john-bunn.circle.so/ 🎧 Listen to the podcast on your favorite platform: https://bit.ly/4owsWiM 📱 Instagram: John Bunn - http://bit.ly/2AYTiE2 John Bunn Films: https://bit.ly/43S3866 Get in Touch: ✅ Brand deals, promotions, podcast info, etc., email john@johnbunnfilms.com Sponsors and Affiliates: ⭐️ Bride and Groom Video - John's Personal Editor for Video: https://bridengroom.video/johnbunn/ - $100 off the first project of $400, promo code JOHNBUNN100 ⭐️ Get 1500 Free Edits with Imagen.ai: https://imagen-ai.com/?ref=johnbunn ⭐️ Vidflow - Deliver your films and photos with the best - Try it free here https://signups.vidflow.co/ref/johnbunn ⭐️ Musicbed - The Best Place to License Music: https://bit.ly/45HQjhC - 14 day free trial ⭐️ Inly - CRM for creatives: https://bit.ly/41Akxkf - 10% off with promo code JOHN ⭐️ Lemlii - CRM for creatives: https://bit.ly/45rhAnl Promo Code - JohnBunn25 (25% off any plan for 12 months) ⭐️ Multiply Media - https://bit.ly/46OdZCe - 15% off with promo code JOHNBUNN ⭐️ PlotLine Pro - AI Powered, Story First Filmmaking Tool - 3 Free days - https://www.plotline.pro/?via=john ⭐️ Spingle - AI culling and editing - https://bit.ly/4m80XnZ - 2 week free trial ⭐️ Honeybook - CRM for creatives: https://bit.ly/4lmrKvf - 30% off ⭐️ Gamut - Color Presets and LUTs: https://gamut.io/product/luxe/?gamut=johnbunn ⭐️ Flodesk - Emails Made Easy: https://bit.ly/4md3ltE - 50% off The Shifting Focus Podcast, all rights reserved. All links are affiliate links and result in a commission for John Bunn Films if used. I appreciate the support. Help me by supporting my sponsors. #weddingvideography #weddingphotography #shiftingfocuspodcast Chapters 00:00 – Meet Chloe Ramirez 03:10 – From school portraits to wedding photography 05:54 – Balancing creativity and business 08:51 – Where creative inspiration comes from 12:06 – Building trust and networking with planners 14:57 – Developing a style that attracts the right clients 18:00 – Creativity is a muscle 20:56 – Why authenticity matters more than perfection 23:56 – Creative exercises that will make you a better artist 27:00 – Dealing with rejection and building resilience 32:31 – Building trust through your work and relationships 34:04 – How Chloe developed her signature style 39:00 – Mastering lighting without losing creativity 46:14 – Transitioning into education 50:09 – Building community and teaching others 54:57 – Why Chloe started her podcast
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469. Film and Fable | What Happens When You Stop Saying Yes to Everything
06/22/2026
469. Film and Fable | What Happens When You Stop Saying Yes to Everything
The Shifting Focus Experience - For Jack and Alyssa of Film & Fable, it led to shooting 57 weddings in a single year, traveling nonstop, building a destination wedding brand, and eventually discovering what kind of business they actually wanted to build. In this episode of Shifting Focus, we dive into the real story behind Film & Fable. We talk about the early hustle years, finding their ideal clients, refining their brand, navigating life as new parents, charging higher prices with confidence, and learning that success isn't about saying yes to everything. It's about building a business that aligns with the life you want to live. This conversation is packed with practical wisdom for wedding filmmakers, photographers, and creative entrepreneurs who are trying to find clarity in their business and create a brand that feels intentional. Connect with Jack & Alyssa Website: Instagram: Join The Exposure Triangle 🎧 Listen to the podcast on your favorite platform: 📱 Instagram: John Bunn - John Bunn Films: Get in Touch: ✅ Brand deals, promotions, podcast info, etc., email 👋 Join My Circle Community: Sponsors and Affiliates: ⭐️ Bride and Groom Video - John's Personal Editor for Video: - $100 off the first project of $400, promo code JOHNBUNN100 ⭐️ Get 1500 Free Edits with Imagen.ai: ⭐️ Vidflow - Deliver your films and photos with the best - Try it free here ⭐️ Musicbed - The Best Place to License Music: - 14 day free trial ⭐️ Inly - CRM for creatives: - 10% off with promo code JOHN ⭐️ Lemlii - CRM for creatives: Promo Code - JohnBunn25 (25% off any plan for 12 months) ⭐️ Multiply Media - - 15% off with promo code JOHNBUNN ⭐️ PlotLine Pro - AI Powered, Story First Filmmaking Tool - 3 Free days - ⭐️ Spingle - AI culling and editing - - 2 week free trial ⭐️ Honeybook - CRM for creatives: - 30% off ⭐️ Gamut - Color Presets and LUTs: ⭐️ Flodesk - Emails Made Easy: - 50% off The Shifting Focus Podcast, all rights reserved. All links are affiliate links and result in a commission for John Bunn Films if used. I appreciate the support. Help me by supporting my sponsors. The Shifting Focus Experience 10/27 and 10/28 - Starting a wedding filmmaking business during a global pandemic sounds a little crazy. CHAPTERS 00:00 Introduction to Jack and Alyssa 04:50 Starting a Business During a Pandemic 07:43 The Hustle of Wedding Videography 10:44 Navigating Early Challenges and Learning 13:47 The Impact of Family on Business Decisions 16:52 Refining Their Brand and Clientele 19:51 Finding Their Unique Style and Process 22:41 Building Core Values and Ideal Clientele 25:39 Evolving Business Strategies and Pricing 28:25 The Importance of Community and Mentorship 35:57 Overcoming Pricing Mindset Hurdles 37:15 Building Confidence in Pricing 39:39 Finding the Right Market Position 41:43 The Evolution of Business Confidence 43:11 Current Business Landscape and Future Goals 46:40 Balancing Family Life and Business 52:00 Advice for New Entrepreneurs 55:18 The Heart of Service in Business #weddingvideography #weddingphotography #shiftingfocuspodcast
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468. Why We All HATE Outsourcing Our Edits
06/15/2026
468. Why We All HATE Outsourcing Our Edits
Shifting Focus Experience 10/27 & 10/28: https://john-bunn.com/the-shifting-focus-experience John Bunn Films Experience: https://johnbunn.bridengroom.video/ In today's Episode, I break down something that I think most of us struggle with... OUTSOURCING. Not just our edits, but outsourcing in general. Buying back your time is so important to your business health, mental health, and creative health. Most of us have the wrong idea of what outsourcing is, so in today's episode I break down my thoughts. 👋 Join My Circle Community: https://shifting-focus-with-john-bunn.circle.so/ 🎧 Listen to the podcast on your favorite platform: https://bit.ly/4owsWiM 📱 Instagram: John Bunn - http://bit.ly/2AYTiE2 John Bunn Films: https://bit.ly/43S3866 Get in Touch: ✅ Brand deals, promotions, podcast info, etc., email john@johnbunnfilms.com Sponsors and Affiliates: ⭐️ Bride and Groom Video - John's Personal Editor for Video: https://bridengroom.video/johnbunn/ - $100 off the first project of $400, promo code JOHNBUNN100 ⭐️ Get 1500 Free Edits with Imagen.ai: https://imagen-ai.com/?ref=johnbunn ⭐️ Vidflow - Deliver your films and photos with the best - Try it free here https://signups.vidflow.co/ref/johnbunn ⭐️ Musicbed - The Best Place to License Music: https://bit.ly/45HQjhC - 14 day free trial ⭐️ Inly - CRM for creatives: https://bit.ly/41Akxkf - 10% off with promo code JOHN ⭐️ Lemlii - CRM for creatives: https://bit.ly/45rhAnl Promo Code - JohnBunn25 (25% off any plan for 12 months) ⭐️ Multiply Media - https://bit.ly/46OdZCe - 15% off with promo code JOHNBUNN ⭐️ PlotLine Pro - AI Powered, Story First Filmmaking Tool - 3 Free days - https://www.plotline.pro/?via=john ⭐️ Spingle - AI culling and editing - https://bit.ly/4m80XnZ - 2 week free trial ⭐️ Honeybook - CRM for creatives: https://bit.ly/4lmrKvf - 30% off ⭐️ Gamut - Color Presets and LUTs: https://gamut.io/product/luxe/?gamut=johnbunn ⭐️ Flodesk - Emails Made Easy: https://bit.ly/4md3ltE - 50% off The Shifting Focus Podcast, all rights reserved. All links are affiliate links and result in a commission for John Bunn Films if used. I appreciate the support. Help me by supporting my sponsors. #weddingvideography #weddingphotography #shiftingfocuspodcast
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467. Miranda Anderson on Building a Premium Photography Brand
06/08/2026
467. Miranda Anderson on Building a Premium Photography Brand
Shifting Focus Experience - October 27 & 28 - https://john-bunn.com/the-shifting-focus-experience What does it actually take to build a photography brand that consistently attracts premium clients? In this episode of Shifting Focus, I sit down with wedding photographer Miranda Anderson to talk about the decisions, risks, and strategic moves that helped her grow from second shooting weddings to building a highly sought-after photography business. We discuss the power of social proof, how one wedding can completely change the trajectory of your career, why networking still matters more than most people realize, and how small improvements compounded over time can create massive growth. If you're a photographer, filmmaker, planner, or creative entrepreneur looking to elevate your work and attract better opportunities, this conversation is packed with practical takeaways you can apply immediately. Early Access Photographer Profitability Model : https://mirandandersonphoto.myflodesk.com/pricingmodel Connect with Miranda Anderson Website: www.mirandanderson.com Instagram: www.instagram.com/mirandaanderson Join The Exposure Triangle: www.theexposuretriangle.com 👋 Join My Circle Community: https://shifting-focus-with-john-bunn.circle.so/ 🎧 Listen to the podcast on your favorite platform: https://bit.ly/4owsWiM 📱 Instagram: John Bunn - http://bit.ly/2AYTiE2 John Bunn Films: https://bit.ly/43S3866 Get in Touch: ✅ Brand deals, promotions, podcast info, etc., email john@johnbunnfilms.com Sponsors and Affiliates: ⭐️ Bride and Groom Video - John's Personal Editor for Video: https://bridengroom.video/johnbunn/ - $100 off the first project of $400, promo code JOHNBUNN100 ⭐️ Get 1500 Free Edits with Imagen.ai: https://imagen-ai.com/?ref=johnbunn ⭐️ Vidflow - Deliver your films and photos with the best - Try it free here https://signups.vidflow.co/ref/johnbunn ⭐️ Musicbed - The Best Place to License Music: https://bit.ly/45HQjhC - 14 day free trial ⭐️ Inly - CRM for creatives: https://bit.ly/41Akxkf - 10% off with promo code JOHN ⭐️ Lemlii - CRM for creatives: https://bit.ly/45rhAnl Promo Code - JohnBunn25 (25% off any plan for 12 months) ⭐️ Multiply Media - https://bit.ly/46OdZCe - 15% off with promo code JOHNBUNN ⭐️ PlotLine Pro - AI Powered, Story First Filmmaking Tool - 3 Free days - https://www.plotline.pro/?via=john ⭐️ Spingle - AI culling and editing - https://bit.ly/4m80XnZ - 2 week free trial ⭐️ Honeybook - CRM for creatives: https://bit.ly/4lmrKvf - 30% off ⭐️ Gamut - Color Presets and LUTs: https://gamut.io/product/luxe/?gamut=johnbunn ⭐️ Flodesk - Emails Made Easy: https://bit.ly/4md3ltE - 50% off The Shifting Focus Podcast, all rights reserved. All links are affiliate links and result in a commission for John Bunn Films if used. I appreciate the support. Help me by supporting my sponsors. #weddingvideography #weddingphotography #shiftingfocuspodcast Chapters 00:00 Introduction to Miranda Anderson 07:19 Living the Dream: A Wedding Photographer's Life 10:26 The Journey Begins: From High School to Wedding Photography 13:07 Building a Business: The Importance of Education and Experience 16:27 Navigating Challenges: Quitting School and COVID-19 19:22 The Power of Social Proof: Getting Published 22:05 The Impact of a Single Wedding on a Career 25:16 Strategic Growth: Expanding Services and Locations 28:07 Taking Risks: The Banff Styled Shoot Experience 35:01 Shifting Focus: Embracing Change and New Opportunities 39:09 Networking: Building Relationships for Growth 40:28 Fine-Tuning Your Craft: The Journey of Improvement 47:48 Navigating Pricing Strategies: Finding Your Worth 57:50 Profitability Model: Understanding Your Business 01:03:37 Embracing Discomfort: The Path to Growth 01:04:23 Wrap-Up and Key Takeaways
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466. Current Films - Building A Luxury Brand with Demand
06/01/2026
466. Current Films - Building A Luxury Brand with Demand
♥️ THE SHIFTING FOCUS EXPERIENCE: 10/27 & 10/28: In this week's episode of Shifting Focus, John brings on Zac and Bethany from Current Films to walk through their journey on becoming Luxury Wedding Filmmakers. This is a deep dive into the mindset behind charging more, and working with luxury clientele. Follow Current Films: See their Work: 👋 Join My Circle Community: https://shifting-focus-with-john-bunn.circle.so/ 🎧 Listen to the podcast on your favorite platform: https://bit.ly/4owsWiM 📱 Instagram: John Bunn - http://bit.ly/2AYTiE2 John Bunn Films: https://bit.ly/43S3866 Get in Touch: ✅ Brand deals, promotions, podcast info, etc., email john@johnbunnfilms.com Sponsors and Affiliates: ⭐️ Bride and Groom Video - John's Personal Editor for Video: https://bridengroom.video/johnbunn/ - $100 off the first project of $400, promo code JOHNBUNN100 ⭐️ Get 1500 Free Edits with Imagen.ai: https://imagen-ai.com/?ref=johnbunn ⭐️ Vidflow - Deliver your films and photos with the best - Try it free here https://signups.vidflow.co/ref/johnbunn ⭐️ Musicbed - The Best Place to License Music: https://bit.ly/45HQjhC - 14 day free trial ⭐️ Inly - CRM for creatives: https://bit.ly/41Akxkf - 10% off with promo code JOHN ⭐️ Lemlii - CRM for creatives: https://bit.ly/45rhAnl Promo Code - JohnBunn25 (25% off any plan for 12 months) ⭐️ Multiply Media - https://bit.ly/46OdZCe - 15% off with promo code JOHNBUNN ⭐️ PlotLine Pro - AI Powered, Story First Filmmaking Tool - 3 Free days - https://www.plotline.pro/?via=john ⭐️ Spingle - AI culling and editing - https://bit.ly/4m80XnZ - 2 week free trial ⭐️ Honeybook - CRM for creatives: https://bit.ly/4lmrKvf - 30% off ⭐️ Gamut - Color Presets and LUTs: https://gamut.io/product/luxe/?gamut=johnbunn ⭐️ Flodesk - Emails Made Easy: https://bit.ly/4md3ltE - 50% off The Shifting Focus Podcast, all rights reserved. All links are affiliate links and result in a commission for John Bunn Films if used. I appreciate the support. Help me by supporting my sponsors. #weddingvideography #weddingphotography #shiftingfocuspodcast
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465. Inside the World of $100,000 Wedding Films with Gione Da Silva
05/25/2026
465. Inside the World of $100,000 Wedding Films with Gione Da Silva
👋🏻 Waitlist for THE EXPOSURE TRIANGLE: What does it actually take to build a wedding film brand at the very top of the market? In this episode, I sit down with Gione Da Silva, a filmmaker based in England whose work has taken him all over the world and into the highest levels of the wedding industry. Gione shares how he went from Brazil to filming some of the most exclusive weddings on the planet, with collections that can reach well over $100,000 per event. But this conversation goes far beyond pricing. We talk about developing artistic taste, refining your color palette, creating timeless imagery, building relationships that compound over years, and how your work, brand, and network all have to evolve together if you want to move into a higher-end market. This is one of my favorite conversations we’ve had on the podcast because Gione doesn’t just talk about success. He talks about service, humility, creativity, family, and the long process of becoming the kind of person people trust at the top of the industry. If you're a wedding filmmaker, photographer, planner, or creative entrepreneur trying to elevate your work and attract better opportunities, this episode is packed with insight. Links Gione's Website: Gione's Instagram: Exposure Triangle Waitlist: 👋 Join My Circle Community: 🎧 Listen to the podcast on your favorite platform: 📱 Instagram: John Bunn - John Bunn Films: Get in Touch: ✅ Brand deals, promotions, podcast info, etc., email Sponsors and Affiliates: ⭐️ Bride and Groom Video - John's Personal Editor for Video: - $100 off the first project of $400, promo code JOHNBUNN100 ⭐️ Get 1500 Free Edits with Imagen.ai: ⭐️ Vidflow - Deliver your films and photos with the best - Try it free here ⭐️ Musicbed - The Best Place to License Music: - 14 day free trial ⭐️ Inly - CRM for creatives: - 10% off with promo code JOHN ⭐️ Lemlii - CRM for creatives: Promo Code - JohnBunn25 (25% off any plan for 12 months) ⭐️ Multiply Media - - 15% off with promo code JOHNBUNN ⭐️ PlotLine Pro - AI Powered, Story First Filmmaking Tool - 3 Free days - ⭐️ Spingle - AI culling and editing - - 2 week free trial ⭐️ Honeybook - CRM for creatives: - 30% off ⭐️ Gamut - Color Presets and LUTs: ⭐️ Flodesk - Emails Made Easy: - 50% off The Shifting Focus Podcast, all rights reserved. All links are affiliate links and result in a commission for John Bunn Films if used. I appreciate the support. Help me by supporting my sponsors. #weddingvideography #weddingphotography #shiftingfocuspodcast Chapters 00:00 Introduction of Gione De Silva 02:02 Gione's Background and Artistic Roots 07:20 First Wedding and Early Business Growth 12:56 Developing a High-End Style and Color Palette 18:56 Balancing Art, Business, and Networking 25:05 Defining Your Brand and Ideal Client 34:48 Networking Strategies and Building Relationships 42:48 Serving Clients and Collaborating on Weddings 48:55 Fine-Tuning Your Business and Art 53:36 Why Gione Continues to Push Forward 58:31 Connecting and Final Thoughts
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464. REAL Mentor Session with Wedding Planners Kate Laine Events
05/18/2026
464. REAL Mentor Session with Wedding Planners Kate Laine Events
Join the Exposure Triangle Waitlist: This week is a continuation of my conversation with Kate Laine Events. In this episode, we do a mentor session and I answer their questions about their wedding business. This episode is full of helpful info if you are trying to build a brand and get unstuck from the middle market Follow Kate Laine Events: Instagram: Website: 👋 Join My Circle Community: 🎧 Listen to the podcast on your favorite platform: https://bit.ly/4owsWiM 📱 Instagram: John Bunn - http://bit.ly/2AYTiE2 John Bunn Films: https://bit.ly/43S3866 Get in Touch: ✅ Brand deals, promotions, podcast info, etc., email john@johnbunnfilms.com Sponsors and Affiliates: ⭐️ Bride and Groom Video - John's Personal Editor for Video: - $100 off the first project of $400, promo code JOHNBUNN100 ⭐️ Get 1500 Free Edits with Imagen.ai: ⭐️ Vidflow - Deliver your films and photos with the best - Try it free here ⭐️ Musicbed - The Best Place to License Music: - 14 day free trial ⭐️ Inly - CRM for creatives: - 10% off with promo code JOHN ⭐️ Lemlii - CRM for creatives: Promo Code - JohnBunn25 (25% off any plan for 12 months) ⭐️ Multiply Media - - 15% off with promo code JOHNBUNN ⭐️ PlotLine Pro - AI Powered, Story First Filmmaking Tool - 3 Free days - ⭐️ Spingle - AI culling and editing - - 2 week free trial ⭐️ Honeybook - CRM for creatives: - 30% off ⭐️ Gamut - Color Presets and LUTs: ⭐️ Flodesk - Emails Made Easy: - 50% off The Shifting Focus Podcast, all rights reserved. All links are affiliate links and result in a commission for John Bunn Films if used. I appreciate the support. Help me by supporting my sponsors. #weddingvideography #weddingphotography #shiftingfocuspodcast
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463. Kate Laine Events - Booking Their First $350K Wedding Just 2 Years Into Business
05/11/2026
463. Kate Laine Events - Booking Their First $350K Wedding Just 2 Years Into Business
What does it actually take to start booking higher-end weddings fast? In this episode, I sit down with Holden and Gracie of Kate Laine Events to talk about how they went from college friends with an idea to planning their first $350,000 wedding just a couple years into business. This conversation is about way more than “luxury weddings.” We talk about trust, presentation, confidence, networking, content creation, vendor relationships, and why experience matters just as much as the quality of your work. If you’re a wedding photographer, filmmaker, planner, or creative trying to move out of the middle market, this episode is packed with practical takeaways on how to position yourself differently and build a brand people remember. We also dive into: • How they started booking higher-end clients early • The importance of personality and storytelling in content • Why relationships with vendors matter so much • The role confidence plays in pricing and positioning • How to scale without losing quality or burning out • What actually makes couples trust you with a large wedding budget This episode is a masterclass in building momentum in the wedding industry without pretending to be someone you’re not. Follow Kate Laine Events: Instagram: Website: 👋 Join My Circle Community: 🎧 Listen to the podcast on your favorite platform: 📱 Instagram: John Bunn - John Bunn Films: Get in Touch: ✅ Brand deals, promotions, podcast info, etc., email Sponsors and Affiliates: ⭐️ Bride and Groom Video - John's Personal Editor for Video: - $100 off the first project of $400, promo code JOHNBUNN100 ⭐️ Get 1500 Free Edits with Imagen.ai: ⭐️ Vidflow - Deliver your films and photos with the best - Try it free here ⭐️ Musicbed - The Best Place to License Music: - 14 day free trial ⭐️ Inly - CRM for creatives: - 10% off with promo code JOHN ⭐️ Lemlii - CRM for creatives: Promo Code - JohnBunn25 (25% off any plan for 12 months) ⭐️ Multiply Media - - 15% off with promo code JOHNBUNN ⭐️ PlotLine Pro - AI Powered, Story First Filmmaking Tool - 3 Free days - ⭐️ Spingle - AI culling and editing - - 2 week free trial ⭐️ Honeybook - CRM for creatives: - 30% off ⭐️ Gamut - Color Presets and LUTs: ⭐️ Flodesk - Emails Made Easy: - 50% off The Shifting Focus Podcast, all rights reserved. All links are affiliate links and result in a commission for John Bunn Films if used. I appreciate the support. Help me by supporting my sponsors. #weddingvideography #weddingphotography #shiftingfocuspodcast
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462. Noella Andres | Why Authority Is the New Marketing for Wedding Photographers
05/04/2026
462. Noella Andres | Why Authority Is the New Marketing for Wedding Photographers
What actually makes someone become the photographer everyone knows, trusts, and refers? In this episode of Shifting Focus, I sit down with Noella Andres to talk about authority, branding, education, and why simply posting great work online is no longer enough to stand out. Noella shares her journey from wedding photographer to educator, speaker, and industry leader, along with what photographers often misunderstand about influence, visibility, and becoming known for something specific. We talk about: • Why authority is built slowly over time • The difference between attention and trust • How education can elevate your business and brand • What actually leads to speaking opportunities and brand deals • Why networking still matters • Creating strategic content instead of random content • Launching courses, podcasts, masterminds, and live events • Why “industry gatekeeping” is changing If you want to become more than just another photographer posting online, this episode is for you. Follow Noella: Instagram: https://www.instagram.com/noellaandres ➡️ Podcast ⬅️ noellaandres.myflodesk.com/bkhzg7vkw7 Just Launch It ➡️ Freebie noellaandres.myflodesk.com/launch 👋 Join My Circle Community: https://shifting-focus-with-john-bunn.circle.so/ 🎧 Listen to the podcast on your favorite platform: https://bit.ly/4owsWiM 📱 Instagram: John Bunn - http://bit.ly/2AYTiE2 John Bunn Films: https://bit.ly/43S3866 Get in Touch: ✅ Brand deals, promotions, podcast info, etc., email john@johnbunnfilms.com Sponsors and Affiliates: ⭐️ Bride and Groom Video - John's Personal Editor for Video: https://bridengroom.video/johnbunn/ - $100 off the first project of $400, promo code JOHNBUNN100 ⭐️ Get 1500 Free Edits with Imagen.ai: https://imagen-ai.com/?ref=johnbunn ⭐️ Vidflow - Deliver your films and photos with the best - Try it free here https://signups.vidflow.co/ref/johnbunn ⭐️ Musicbed - The Best Place to License Music: https://bit.ly/45HQjhC - 14 day free trial ⭐️ Inly - CRM for creatives: https://bit.ly/41Akxkf - 10% off with promo code JOHN ⭐️ Lemlii - CRM for creatives: https://bit.ly/45rhAnl Promo Code - JohnBunn25 (25% off any plan for 12 months) ⭐️ Multiply Media - https://bit.ly/46OdZCe - 15% off with promo code JOHNBUNN ⭐️ PlotLine Pro - AI Powered, Story First Filmmaking Tool - 3 Free days - https://www.plotline.pro/?via=john ⭐️ Spingle - AI culling and editing - https://bit.ly/4m80XnZ - 2 week free trial ⭐️ Honeybook - CRM for creatives: https://bit.ly/4lmrKvf - 30% off ⭐️ Gamut - Color Presets and LUTs: https://gamut.io/product/luxe/?gamut=johnbunn ⭐️ Flodesk - Emails Made Easy: https://bit.ly/4md3ltE - 50% off The Shifting Focus Podcast, all rights reserved. All links are affiliate links and result in a commission for John Bunn Films if used. I appreciate the support. Help me by supporting my sponsors. #weddingvideography #weddingphotography #shiftingfocuspodcast Chapter Markers 00:00 Introduction to Noella Andres 02:05 The Journey Into Photography 04:51 Transitioning Into Education and Coaching 07:54 The Evolution of Photography Education 10:58 What Actually Builds Authority in the Industry 14:02 Brand Collaborations and Industry Opportunities 24:12 What Brands Look for in Ambassadors 27:02 Authenticity, Expertise, and Trust 28:47 Preparing Yourself for Bigger Opportunities 31:25 Relationship Building and Networking 35:07 Launching Podcasts, Courses, and Masterminds 39:51 The Future of Education in the Wedding Industry
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461. The ONE Thing That Books Me More Clients Than Anything Else
04/27/2026
461. The ONE Thing That Books Me More Clients Than Anything Else
Join THE EXPOSURE TRIANGLE Mastermind Waitlist: In this episode of Shifting Focus, I’m talking about the one thing I believe matters more than talent, gear, social media strategy, or even your portfolio when it comes to booking high-end weddings: trust. Over the last 19 years in the wedding industry, I’ve seen firsthand that couples, planners, and families don’t just hire the “best” work. They hire the person they trust most. In this episode, I break down how trust impacts your brand, your referrals, your pricing, and your ability to consistently book better weddings. I share personal stories from recent weddings, lessons I’ve learned while building relationships with planners and clients, and practical ways you can become someone people feel confident referring and investing in. If you’ve ever wondered why some creatives continue to grow while others stay stuck in the middle market, this episode is for you. Resources Mentioned: Exposure Triangle Mastermind - https://john-bunn.com/exposure-triangle Bride and Groom Video - https://bridengroom.video/johnbunn/ Color Presets & LUTs - https://john-bunn.com/shop 00:00 Introduction to Wedding Photography and Filmmaking 05:10 The Importance of Trust in Client Relationships 16:38 Building Trust Through Personal Connections 30:31 Long-Term Benefits of Trust in Business 👋 Join My Circle Community: https://shifting-focus-with-john-bunn.circle.so/ 🎧 Listen to the podcast on your favorite platform: https://bit.ly/4owsWiM 📱 Instagram: John Bunn - http://bit.ly/2AYTiE2 John Bunn Films: https://bit.ly/43S3866 Get in Touch: ✅ Brand deals, promotions, podcast info, etc., email john@johnbunnfilms.com Sponsors and Affiliates: ⭐️ Bride and Groom Video - John's Personal Editor for Video: https://bridengroom.video/johnbunn/ - $100 off the first project of $400, promo code JOHNBUNN100 ⭐️ Get 1500 Free Edits with Imagen.ai: https://imagen-ai.com/?ref=johnbunn ⭐️ Vidflow - Deliver your films and photos with the best - Try it free here https://signups.vidflow.co/ref/johnbunn ⭐️ Musicbed - The Best Place to License Music: https://bit.ly/45HQjhC - 14 day free trial ⭐️ Inly - CRM for creatives: https://bit.ly/41Akxkf - 10% off with promo code JOHN ⭐️ Lemlii - CRM for creatives: https://bit.ly/45rhAnl Promo Code - JohnBunn25 (25% off any plan for 12 months) ⭐️ Multiply Media - https://bit.ly/46OdZCe - 15% off with promo code JOHNBUNN ⭐️ PlotLine Pro - AI Powered, Story First Filmmaking Tool - 3 Free days - https://www.plotline.pro/?via=john ⭐️ Spingle - AI culling and editing - https://bit.ly/4m80XnZ - 2 week free trial ⭐️ Honeybook - CRM for creatives: https://bit.ly/4lmrKvf - 30% off ⭐️ Gamut - Color Presets and LUTs: https://gamut.io/product/luxe/?gamut=johnbunn ⭐️ Flodesk - Emails Made Easy: https://bit.ly/4md3ltE - 50% off The Shifting Focus Podcast, all rights reserved. All links are affiliate links and result in a commission for John Bunn Films if used. I appreciate the support. Help me by supporting my sponsors. #weddingvideography #weddingphotography #shiftingfocuspodcast
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460. Instagram Booked Me $350K in Weddings (The Real Strategy I Used)
04/20/2026
460. Instagram Booked Me $350K in Weddings (The Real Strategy I Used)
Get your first month free of Social Templates: Use code: JOHNBUNN In this episode of Shifting Focus, I break down how Instagram became a real part of my brand and not just something I posted on when I felt like it. Over the last two years, I committed to consistency, clarity, and using Instagram as a tool to connect with the right people. That shift led to over $350,000 in bookings and, more importantly, consistent referrals from planners and past clients. This is not about chasing trends or going viral. It is about building momentum, staying top of mind, and creating a brand that attracts the right buyers over time. If Instagram feels random or inconsistent in your business, this episode will give you a practical way to start using it with purpose. 👋 Join My Circle Community: 🎧 Listen to the podcast on your favorite platform: 📱 Instagram: John Bunn - John Bunn Films: Get in Touch: ✅ Brand deals, promotions, podcast info, etc., email Sponsors and Affiliates: ⭐️ Bride and Groom Video - John's Personal Editor for Video: - $100 off the first project of $400, promo code JOHNBUNN100 ⭐️ Get 1500 Free Edits with Imagen.ai: ⭐️ Vidflow - Deliver your films and photos with the best - Try it free here ⭐️ Musicbed - The Best Place to License Music: - 14 day free trial ⭐️ Inly - CRM for creatives: - 10% off with promo code JOHN ⭐️ Lemlii - CRM for creatives: Promo Code - JohnBunn25 (25% off any plan for 12 months) ⭐️ Multiply Media - - 15% off with promo code JOHNBUNN ⭐️ PlotLine Pro - AI Powered, Story First Filmmaking Tool - 3 Free days - ⭐️ Spingle - AI culling and editing - - 2 week free trial ⭐️ Honeybook - CRM for creatives: - 30% off ⭐️ Gamut - Color Presets and LUTs: ⭐️ Flodesk - Emails Made Easy: - 50% off The Shifting Focus Podcast, all rights reserved. All links are affiliate links and result in a commission for John Bunn Films if used. I appreciate the support. Help me by supporting my sponsors. #weddingvideography #weddingphotography #shiftingfocuspodcast 00:00 Introduction and current momentum 02:04 Why positioning changed everything 05:48 Defining your ideal buyers 09:08 Building consistency for 2 years 12:04 Creating content that attracts the right people 14:54 Using Instagram to build real relationships 17:46 How referrals and bookings started compounding 23:59 Final thoughts and next steps
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459. The Apartment Photography Playbook: How Jeff Chang Built a World-Class Brand
04/13/2026
459. The Apartment Photography Playbook: How Jeff Chang Built a World-Class Brand
⭐️ Musicbed -Switch today and get a 14 day free trial: In this episode of Shifting Focus, I sit down with Jeff Chang of The Apartment Photography — one of the most respected wedding photography brands in the world. Jeff shares his 20-year journey from shooting $200 weddings off Craigslist to building a globally recognized brand, all while staying creatively fulfilled. We dive into the tension between art and business, how to create images that actually mean something, and why most photographers stay stuck in the middle market. We also talk about: • How to create “portfolio-level” images on real wedding days • The balance between creativity and profitability • Why your network might be the missing piece in your growth • The mindset shift that changed everything after COVID • How Jeff built a massive following through simple, consistent content This is a masterclass in longevity, intentional growth, and building a business that doesn’t kill your creativity. If you’re trying to charge more, attract better clients, and actually enjoy the work you’re creating, this one is for you. Follow The Apartment Photo: Instagram - Website - 👋 Join My Circle Community: 🎧 Listen to the podcast on your favorite platform: 📱 Instagram: John Bunn - John Bunn Films: Get in Touch: ✅ Brand deals, promotions, podcast info, etc., email Sponsors and Affiliates: ⭐️ Bride and Groom Video - John's Personal Editor for Video: https://bridengroom.video/johnbunn/ - $100 off the first project of $400, promo code JOHNBUNN100 ⭐️ Get 1500 Free Edits with Imagen.ai: ⭐️ Vidflow - Deliver your films and photos with the best - Try it free here ⭐️ Musicbed - The Best Place to License Music: - 14 day free trial ⭐️ Inly - CRM for creatives: - 10% off with promo code JOHN ⭐️ Lemlii - CRM for creatives: Promo Code - JohnBunn25 (25% off any plan for 12 months) ⭐️ Multiply Media - - 15% off with promo code JOHNBUNN ⭐️ PlotLine Pro - AI Powered, Story First Filmmaking Tool - 3 Free days - ⭐️ Spingle - AI culling and editing - - 2 week free trial ⭐️ Honeybook - CRM for creatives: - 30% off ⭐️ Gamut - Color Presets and LUTs: ⭐️ Flodesk - Emails Made Easy: - 50% off The Shifting Focus Podcast, all rights reserved. All links are affiliate links and result in a commission for John Bunn Films if used. I appreciate the support. Help me by supporting my sponsors. #weddingvideography #weddingphotography #shiftingfocuspodcast Chapters 00:00 Introduction to Jeff Chang and His Journey 02:14 The Evolution of Wedding Photography 05:28 Navigating the Early Days of Business 08:16 Growth and Challenges in the Wedding Industry 11:20 Post-COVID Transformation and New Opportunities 14:29 Balancing Creativity and Business 17:30 Defining Style and Artistic Vision 23:21 Balancing Creativity and Efficiency 27:40 Navigating Expectations on Wedding Days 32:25 The Exposure Triangle: Work, Network, and Brand 38:47 Continuous Improvement in Photography 43:22 Leveraging Social Media for Growth 47:56 The Power of Hooks in Content Creation 48:55 Understanding Consumer Behavior on Social Media 49:40 The Importance of Consistency in Content Production 50:34 Creating Engaging Reels: Tips and Techniques 51:07 Adding Value Through Educational Content 53:06 Building Relationships Through Authentic Content 54:37 Navigating Growth and Inquiries in a Growing Brand 56:25 The Balance of Fame and Authenticity 59:19 Creating Value Beyond Numbers 01:03:28 Future Plans and Educational Offerings 01:05:12 Fun Personal Insights: Disney and Lego
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458. From No Momentum to $20K Weddings (How I Did It)
04/06/2026
458. From No Momentum to $20K Weddings (How I Did It)
⭐️ Bride and Groom Video - John's Personal Editor for Video: - $100 off the first project of $400, promo code JOHNBUNN100 👋 Join My Circle Community: Two years ago, I had no momentum. Fewer bookings than I expected, uncertainty in my business, and a lot of questions about what to do next. Today, I’m booking $20K weddings and operating from a completely different place. In this episode, I’m breaking down exactly what changed. Most wedding professionals don’t stay stuck because they lack talent. They stay stuck because they never build real momentum. In this solo episode of Shifting Focus, I’m pulling back the curtain on what’s actually changed for me over the last two years and why 2026 feels completely different in my business. After nearly 20 years in the industry, I found myself rebuilding from the ground up. No momentum, fewer bookings than expected, and a big question… what now? This episode is about what happened next. I walk through how I applied my Exposure Triangle system (work, brand, network), the mistakes I made, the hard year that nobody sees, and how that led to better weddings, higher prices, and a completely different level of opportunity. We also talk about: Why charging more builds trust, not guilt The difference between knowledge and action What ultra-high-end weddings actually unlock for your brand And how to stop waiting and start building momentum now If you’ve been feeling stuck in your business, this is the episode you need to hear. Because things don’t change by accident. They change when you finally decide to move. 🎧 Listen to the podcast on your favorite platform: 📱 Instagram: John Bunn - John Bunn Films: Get in Touch: ✅ Brand deals, promotions, podcast info, etc., email Sponsors and Affiliates: ⭐️ Bride and Groom Video - John's Personal Editor for Video: - $100 off the first project of $400, promo code JOHNBUNN100 ⭐️ Get 1500 Free Edits with Imagen.ai: ⭐️ Wanderlust Videos - Wedding Video Editing: - 10% Off discount code: JOHNBUNN10 ⭐️ Vidflow - Deliver your films and photos with the best - Try it free here ⭐️ Musicbed - The Best Place to License Music: - 14 day free trial ⭐️ Inly - CRM for creatives: - 10% off with promo code JOHN ⭐️ Storymix Media - Wedding Video Editing: ⭐️ Lemlii - CRM for creatives: Promo Code - JohnBunn25 (25% off any plan for 12 months) ⭐️ Multiply Media - - 15% off with promo code JOHNBUNN ⭐️ PlotLine Pro - AI Powered, Story First Filmmaking Tool - 3 Free days - ⭐️ Spingle - AI culling and editing - - 2 week free trial ⭐️ Honeybook - CRM for creatives: - 30% off ⭐️ Gamut - Color Presets and LUTs: ⭐️ Flodesk - Emails Made Easy: - 50% off The Shifting Focus Podcast, all rights reserved. All links are affiliate links and result in a commission for John Bunn Films if used. I appreciate the support. Help me by supporting my sponsors. #weddingvideography #weddingphotography #shiftingfocuspodcast chapters 00:00 Introduction to Shifting Focus Podcast 05:39 The Evolution of John Bunn's Career 11:32 Transitioning to Education and Community Building 17:16 The Challenges of Balancing Business and Personal Life 21:51 The Exposure Triangle System Explained 27:40 Building Momentum in 2026 33:33 Experiencing High-End Weddings 39:43 Future Aspirations and Networking Strategies
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457. The Real Reason Your Films Don’t Feel Premium with Red Lotus Films
03/30/2026
457. The Real Reason Your Films Don’t Feel Premium with Red Lotus Films
14 day free trial of Musicbed: 👋 Join My Circle Community: Most filmmakers think they need better gear, better clients, or more experience to charge more. But the real reason your films don’t feel premium has nothing to do with any of that. In this episode, I sit down with TK from Red Lotus Films to talk about what actually creates feeling in a wedding film and why that’s the thing clients are really paying for. We get into how he transitioned from corporate videography into weddings, how leaning into culture and music changed the way his films connect, and why intentional choices matter more than just “getting the shots.” We also talk about the role of custom music, building a brand that stands out without chasing trends, and how relationships have played a huge part in his growth. On top of that, TK shares how he’s using his business to give back through charity work in Sri Lanka, and why success for him goes beyond just bookings and revenue. If your work feels solid but not distinct, this episode will help you understand what might be missing. In this episode: • Why most wedding films don’t feel premium • The role of music in shaping emotion and story • Transitioning from corporate work into weddings • Building a brand around culture and intentionality • Growing your business through relationships and trust • Giving back through filmmaking and mentorship Connect with TK / Red Lotus Films: Instagram: Ayven Foundation (Charity): 🎧 Listen to the podcast on your favorite platform: 📱 Instagram: John Bunn - John Bunn Films: Get in Touch: ✅ Brand deals, promotions, podcast info, etc., email Sponsors and Affiliates: ⭐️ Bride and Groom Video - John's Personal Editor for Video: - $100 off the first project of $400, promo code JOHNBUNN100 ⭐️ Get 1500 Free Edits with Imagen.ai: ⭐️ Wanderlust Videos - Wedding Video Editing: - 10% Off discount code: JOHNBUNN10 ⭐️ Vidflow - Deliver your films and photos with the best - Try it free here ⭐️ Musicbed - The Best Place to License Music: - 14 day free trial ⭐️ Inly - CRM for creatives: - 10% off with promo code JOHN ⭐️ Storymix Media - Wedding Video Editing: ⭐️ Lemlii - CRM for creatives: Promo Code - JohnBunn25 (25% off any plan for 12 months) ⭐️ Multiply Media - - 15% off with promo code JOHNBUNN ⭐️ PlotLine Pro - AI Powered, Story First Filmmaking Tool - 3 Free days - ⭐️ Spingle - AI culling and editing - - 2 week free trial ⭐️ Honeybook - CRM for creatives: - 30% off ⭐️ Gamut - Color Presets and LUTs: ⭐️ Flodesk - Emails Made Easy: - 50% off The Shifting Focus Podcast, all rights reserved. All links are affiliate links and result in a commission for John Bunn Films if used. I appreciate the support. Help me by supporting my sponsors. #weddingvideography #weddingphotography #shiftingfocuspodcast
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456. From $500 to $20K Weddings: Kevin Cochran’s Rise to a Premium Brand in Texas
03/23/2026
456. From $500 to $20K Weddings: Kevin Cochran’s Rise to a Premium Brand in Texas
👋 Join My Circle Community: https://shifting-focus-with-john-bunn.circle.so/ Most filmmakers do not plateau because of talent. They plateau because they never make the jump. In this episode of Shifting Focus, I sit down with Kevin Cochran of 718 Creative to break down how he went from filming $500 weddings to building a premium wedding videography brand in the Texas market. Kevin shares what actually moved the needle: intentional networking, refining his brand, charging with confidence, and taking calculated risks when it would have been easier to play it safe. We talk about breaking out of the middle market, building a portfolio you are proud of, and why trust is the currency that drives everything in this industry. If you want to charge more without feeling fake, and grow a premium brand without losing your creativity, this conversation will show you what that path can look like. Connect with Kevin Cochran and 718 Creative: Website: https://718creative.com Instagram: https://instagram.com/718creative The Texas Wedding Podcast: https://podcasts.apple.com/us/podcast/the-texas-wedding-podcast/id1551234567 🎧 Listen to the podcast on your favorite platform: https://bit.ly/4owsWiM 📱 Instagram: John Bunn - http://bit.ly/2AYTiE2 John Bunn Films: https://bit.ly/43S3866 Get in Touch: ✅ Brand deals, promotions, podcast info, etc., email john@johnbunnfilms.com Sponsors and Affiliates: ⭐️ Bride and Groom Video - John's Personal Editor for Video: https://bridengroom.video/johnbunn/ - $100 off the first project of $400, promo code JOHNBUNN100 ⭐️ Get 1500 Free Edits with Imagen.ai: https://imagen-ai.com/?ref=johnbunn ⭐️ Wanderlust Videos - Wedding Video Editing: http://bit.ly/46JuGyF - 10% Off discount code: JOHNBUNN10 ⭐️ Vidflow - Deliver your films and photos with the best - Try it free here https://signups.vidflow.co/ref/johnbunn ⭐️ Musicbed - The Best Place to License Music: https://bit.ly/45HQjhC - 14 day free trial ⭐️ Inly - CRM for creatives: https://bit.ly/41Akxkf - 10% off with promo code JOHN ⭐️ Storymix Media - Wedding Video Editing: https://bit.ly/47rrN5E ⭐️ Lemlii - CRM for creatives: https://bit.ly/45rhAnl Promo Code - JohnBunn25 (25% off any plan for 12 months) ⭐️ Multiply Media - https://bit.ly/46OdZCe - 15% off with promo code JOHNBUNN ⭐️ PlotLine Pro - AI Powered, Story First Filmmaking Tool - 3 Free days - https://www.plotline.pro/?via=john ⭐️ Spingle - AI culling and editing - https://bit.ly/4m80XnZ - 2 week free trial ⭐️ Honeybook - CRM for creatives: https://bit.ly/4lmrKvf - 30% off ⭐️ Gamut - Color Presets and LUTs: https://gamut.io/product/luxe/?gamut=johnbunn ⭐️ Flodesk - Emails Made Easy: https://bit.ly/4md3ltE - 50% off The Shifting Focus Podcast, all rights reserved. All links are affiliate links and result in a commission for John Bunn Films if used. I appreciate the support. Help me by supporting my sponsors. #weddingvideography #weddingphotography #shiftingfocuspodcast Chapters: 00:00 Introduction to Kevin Cochran and 718 Creative 03:28 The Journey of a Wedding Videographer 12:09 Navigating the Wedding Industry During the Pandemic 19:19 Breaking Through the Middle Market 29:47 Finding Purpose and Connection in Business 32:29 Building a Proud Portfolio 35:15 Taking Calculated Risks 39:19 The Importance of Trust in Relationships 43:33 Networking and Maintaining Relationships 47:22 Advice for Taking Risks 52:18 Practical Tips for Videographers
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455. The Real Language of Luxury Wedding Experiences, with Emily Burton Designs
03/16/2026
455. The Real Language of Luxury Wedding Experiences, with Emily Burton Designs
👋 Join My Circle Community: https://shifting-focus-with-john-bunn.circle.so/ If you think luxury is about venues and budgets, you are missing it. Luxury is about experience. And if you do not understand how to create one, you will stay stuck in the middle. In this episode of Shifting Focus, I sit down with Emily Burton to unpack what actually separates high-end planners from everyone else. Emily started as a floral designer and built her way into becoming a sought-after luxury wedding planner on St. Simons Island. Her growth was not accidental. It was intentional. It required refining her brand, elevating presentation, deepening client relationships, and understanding how experience drives value at the highest levels. We talk about what it takes to transition into the luxury market, how to design an elevated client journey, why networking is more about trust than transactions, and how personal connection becomes your greatest competitive advantage. If you want to move upmarket without becoming someone you are not, this episode will give you a clearer target. Connect with Emily Burton: Website: https://emilyburtondesigns.com/ Instagram: https://www.instagram.com/emilyburtondesigns/ 🎧 Listen to the podcast on your favorite platform: https://bit.ly/4owsWiM 📱 Instagram: John Bunn - http://bit.ly/2AYTiE2 John Bunn Films: https://bit.ly/43S3866 Get in Touch: ✅ Brand deals, promotions, podcast info, etc., email john@johnbunnfilms.com Sponsors and Affiliates: ⭐️ Bride and Groom Video - John's Personal Editor for Video: https://bridengroom.video/johnbunn/ - $100 off the first project of $400, promo code JOHNBUNN100 ⭐️ Get 1500 Free Edits with Imagen.ai: https://imagen-ai.com/?ref=johnbunn ⭐️ Wanderlust Videos - Wedding Video Editing: http://bit.ly/46JuGyF - 10% Off discount code: JOHNBUNN10 ⭐️ Vidflow - Deliver your films and photos with the best - Try it free here https://signups.vidflow.co/ref/johnbunn ⭐️ Musicbed - The Best Place to License Music: https://bit.ly/45HQjhC - 14 day free trial ⭐️ Inly - CRM for creatives: https://bit.ly/41Akxkf - 10% off with promo code JOHN ⭐️ Storymix Media - Wedding Video Editing: https://bit.ly/47rrN5E ⭐️ Lemlii - CRM for creatives: https://bit.ly/45rhAnl Promo Code - JohnBunn25 (25% off any plan for 12 months) ⭐️ Multiply Media - https://bit.ly/46OdZCe - 15% off with promo code JOHNBUNN ⭐️ PlotLine Pro - AI Powered, Story First Filmmaking Tool - 3 Free days - https://www.plotline.pro/?via=john ⭐️ Spingle - AI culling and editing - https://bit.ly/4m80XnZ - 2 week free trial ⭐️ Honeybook - CRM for creatives: https://bit.ly/4lmrKvf - 30% off ⭐️ Gamut - Color Presets and LUTs: https://gamut.io/product/luxe/?gamut=johnbunn ⭐️ Flodesk - Emails Made Easy: https://bit.ly/4md3ltE - 50% off The Shifting Focus Podcast, all rights reserved. All links are affiliate links and result in a commission for John Bunn Films if used. I appreciate the support. Help me by supporting my sponsors. #weddingvideography #weddingphotography #shiftingfocuspodcast Chapters: 00:00 Introduction to Emily Burton 03:10 Emily's Journey from Floral Design to Planning 06:39 Current Business Landscape and Clientele 11:40 Transitioning into Luxury Weddings 16:42 Designing a High-End Client Experience 22:02 Understanding the Language of Luxury 29:05 Presentation, Positioning, and Networking 37:11 Green Flags in Vendor Collaboration 45:47 Building Genuine Relationships in the Luxury Market 52:33 Personal Touch and Long-Term Reputation 53:08 Why Experience Is the Real Product
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454. Mastering Wedding Etiquette with Alison Cheperdak of Elevate Etiquette
03/09/2026
454. Mastering Wedding Etiquette with Alison Cheperdak of Elevate Etiquette
What does professionalism actually look like at a wedding? Not on Instagram. Not in theory. But in the room. In this episode of Shifting Focus, I sit down with etiquette expert Alison Cheperdak to talk about modern wedding etiquette, social awareness, and the subtle behaviors that shape your reputation in the event industry. If you are a wedding photographer, filmmaker, planner, florist, or creative vendor, this conversation will sharpen how you show up with clients and fellow vendors. We cover: • The essential rules of wedding etiquette every vendor should know • Common wedding day faux pas that hurt your credibility • How to interact professionally with planners and clients • Navigating compliments and awkward conversations with confidence • Cultural considerations in dress and traditions • Why kindness is a competitive advantage in business Your work might get you in the room. But how you behave determines whether you are invited back. Connect with Alison: Website: Instagram: TikTok: Support Alison’s new book: Was It Something I Said? Recommended Resource Mentioned: Super Communicators by Charles Duhigg 👋 Join My Circle Community: 🎧 Listen to the podcast on your favorite platform: 📱 Instagram: John Bunn - John Bunn Films: Get in Touch: ✅ Brand deals, promotions, podcast info, etc., email Sponsors and Affiliates: ⭐️ Bride and Groom Video - John's Personal Editor for Video: - $100 off the first project of $400, promo code JOHNBUNN100 ⭐️ Get 1500 Free Edits with Imagen.ai: ⭐️ Wanderlust Videos - Wedding Video Editing: - 10% Off discount code: JOHNBUNN10 ⭐️ Vidflow - Deliver your films and photos with the best - Try it free here ⭐️ Musicbed - The Best Place to License Music: - 14 day free trial ⭐️ Inly - CRM for creatives: - 10% off with promo code JOHN ⭐️ Storymix Media - Wedding Video Editing: ⭐️ Lemlii - CRM for creatives: Promo Code - JohnBunn25 (25% off any plan for 12 months) ⭐️ Multiply Media - - 15% off with promo code JOHNBUNN ⭐️ PlotLine Pro - AI Powered, Story First Filmmaking Tool - 3 Free days - ⭐️ Spingle - AI culling and editing - - 2 week free trial ⭐️ Honeybook - CRM for creatives: - 30% off ⭐️ Gamut - Color Presets and LUTs: ⭐️ Flodesk - Emails Made Easy: - 50% off The Shifting Focus Podcast, all rights reserved. All links are affiliate links and result in a commission for John Bunn Films if used. I appreciate the support. Help me by supporting my sponsors. #weddingvideography #weddingphotography #shiftingfocuspodcast Chapters 00:00 Introduction to Modern Etiquette 03:56 The Journey to Etiquette Expertise 06:26 The Impact of Social Media on Etiquette 09:37 Understanding Wedding Etiquette 12:40 Common Wedding Faux Pas 15:34 Researching Wedding Etiquette 18:38 Vendor Etiquette on Wedding Day 21:37 Building Relationships with Wedding Planners 24:35 Navigating Compliments and Conversations 27:29 Maintaining Professionalism in Challenging Situations 30:30 The Importance of Kindness in Etiquette 33:23 Conclusion and Book Launch
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453. Most Wedding Creatives Stay Stuck… Here’s Why Ryan Koral Didn’t
03/02/2026
453. Most Wedding Creatives Stay Stuck… Here’s Why Ryan Koral Didn’t
👋 Join My Circle Community: Most wedding creatives never actually get unstuck. They just work harder inside the same ceiling. In this episode of Shifting Focus, I sit down with Ryan Koral, one of the early pioneers of wedding filmmaking, to unpack the real reason some creatives grow, pivot, and build freedom while others stay trapped in the same cycle for years. Ryan started filming weddings in 2005, helped shape the education space for filmmakers, and eventually transitioned into corporate storytelling. But this episode is not about leaving weddings. It is about identity, brand, and building a business that supports your life instead of consuming it. We talk about letting go of control, the truth about branding, why most networking fails, and how storytelling is still the most powerful asset you have in business. Ryan also shares the mindset shift that allowed him to grow, delegate, and evolve without losing who he is. If you feel stuck between where you are and where you want to go, this episode will show you what actually needs to change. Ryan’s Links Studio Sherpas Instagram Instagram Chapters 00:00 Introduction and Ryan’s early filmmaking journey 01:53 From weddings to corporate without losing identity 03:43 Why education and community shaped his career 06:36 Ryan’s current business model and priorities 10:41 Storytelling as the foundation of brand and connection 15:05 Growth requires delegation and letting go 21:10 Control vs trust in creative business 26:30 Balancing life, art, and business 32:39 Early struggles and learning from mentors 34:01 Networking that actually builds relationships 38:09 Branding and perceived value in the market 53:18 Crafting a brand story that feels true 57:14 Continuous growth and authenticity 🎧 Listen to the podcast on your favorite platform: 📱 Instagram: John Bunn - John Bunn Films: Get in Touch: ✅ Brand deals, promotions, podcast info, etc., email Sponsors and Affiliates: ⭐️ Bride and Groom Video - John's Personal Editor for Video: - $100 off the first project of $400, promo code JOHNBUNN100 ⭐️ Get 1500 Free Edits with Imagen.ai: ⭐️ Wanderlust Videos - Wedding Video Editing: - 10% Off discount code: JOHNBUNN10 ⭐️ Vidflow - Deliver your films and photos with the best - Try it free here ⭐️ Musicbed - The Best Place to License Music: - 14 day free trial ⭐️ Inly - CRM for creatives: - 10% off with promo code JOHN ⭐️ Storymix Media - Wedding Video Editing: ⭐️ Lemlii - CRM for creatives: Promo Code - JohnBunn25 (25% off any plan for 12 months) ⭐️ Multiply Media - - 15% off with promo code JOHNBUNN ⭐️ PlotLine Pro - AI Powered, Story First Filmmaking Tool - 3 Free days - ⭐️ Spingle - AI culling and editing - - 2 week free trial ⭐️ Honeybook - CRM for creatives: - 30% off ⭐️ Gamut - Color Presets and LUTs: ⭐️ Flodesk - Emails Made Easy: - 50% off The Shifting Focus Podcast, all rights reserved. All links are affiliate links and result in a commission for John Bunn Films if used. I appreciate the support. Help me by supporting my sponsors. #weddingvideography #weddingphotography #shiftingfocuspodcast
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452. Inside the Mind of a High-End Wedding Planner | Rena Wiser, Event Lab
02/23/2026
452. Inside the Mind of a High-End Wedding Planner | Rena Wiser, Event Lab
👋 Join My Circle Community: What does it actually take to build a wedding planning brand that people trust at the highest level? Rena Wiser didn’t inherit it. She didn’t shortcut it. She earned it. After battling cancer and walking away from a stable career in the beverage industry, Rena took a leap of faith and started Event Lab. In this episode, she breaks down what most planners get wrong about branding, pricing, networking, and vendor relationships. If you want to get out of the middle market, this conversation hits all three pillars of the Exposure Triangle: Work, Brand, and Network. We talk about: • Starting at the bottom and earning your stripes • Working for free to learn the industry • Pricing based on value, not fear • Why authenticity attracts better clients • What drives planners crazy in vendor outreach • How collaboration actually works at the top level This is not theory. This is earned experience. If you're a planner, photographer, filmmaker, or creative trying to level up, this one will challenge you in the right ways. Listen in. Follow Rena here: See Rena's Website: 🎧 Listen to the podcast on your favorite platform: 📱 Instagram: John Bunn - John Bunn Films: Get in Touch: ✅ Brand deals, promotions, podcast info, etc., email Sponsors and Affiliates: ⭐️ Bride and Groom Video - John's Personal Editor for Video: - $100 off the first project of $400, promo code JOHNBUNN100 ⭐️ Get 1500 Free Edits with Imagen.ai: ⭐️ Wanderlust Videos - Wedding Video Editing: - 10% Off discount code: JOHNBUNN10 ⭐️ Vidflow - Deliver your films and photos with the best - Try it free here ⭐️ Musicbed - The Best Place to License Music: - 14 day free trial ⭐️ Inly - CRM for creatives: - 10% off with promo code JOHN ⭐️ Storymix Media - Wedding Video Editing: ⭐️ Lemlii - CRM for creatives: Promo Code - JohnBunn25 (25% off any plan for 12 months) ⭐️ Multiply Media - - 15% off with promo code JOHNBUNN ⭐️ PlotLine Pro - AI Powered, Story First Filmmaking Tool - 3 Free days - ⭐️ Spingle - AI culling and editing - - 2 week free trial ⭐️ Honeybook - CRM for creatives: - 30% off ⭐️ Gamut - Color Presets and LUTs: n ⭐️ Flodesk - Emails Made Easy: - 50% off The Shifting Focus Podcast, all rights reserved. All links are affiliate links and result in a commission for John Bunn Films if used. I appreciate the support. Help me by supporting my sponsors. #weddingvideography #weddingphotography #shiftingfocuspodcast 00:00 Introduction to Rena Wiser's Journey 02:40 Starting Event Lab: A Leap of Faith 07:34 Understanding the Wedding Industry 14:30 Pricing Strategies and Client Relationships 19:40 Finding Your Niche in Event Planning 26:19 Building a Collaborative Vendor Team 31:44 The Importance of Teamwork in Weddings 37:05 The Importance of Timelines in Wedding Planning 38:01 Challenges with Non-Team Players 39:59 Maintaining Professionalism in the Wedding Industry 44:18 The Shift in Collaboration Post-COVID 51:20 What Drives Rena Crazy in Vendor Outreach 55:48 Building Genuine Relationships with Vendors
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451. Inside the Mind of an Ultra-Luxury Wedding Florist | Maxine Owens
02/16/2026
451. Inside the Mind of an Ultra-Luxury Wedding Florist | Maxine Owens
- Mentorship and Mastermind Group is now open for enrollment - grab a seat before they are gone What does it actually take to build an ultra-luxury brand in the wedding industry? Maxine Owens didn’t grow her business by chasing more weddings. She did it by refining her work, elevating her brand, and building intentional relationships with the right people. Today, she designs some of the highest-end weddings in the industry while taking on only a limited number of events each year. In this conversation, Maxine shares how she transitioned from zoology to luxury floral design, why rebranding transformed her business, and how genuine networking created real momentum. We also talk about client experience, creative alignment, and why saying no is often the move that moves you forward. This episode quietly reflects all three pillars of the Exposure Triangle: Work, Brand, and Network. Follow Maxine on Instagram: Check out Maxine's Website: 👋 Join My Circle Community: 🎧 Listen to the podcast on your favorite platform: 📱 Instagram: John Bunn - John Bunn Films: Get in Touch: ✅ Brand deals, promotions, podcast info, etc., email Sponsors and Affiliates: ⭐️ Bride and Groom Video - John's Personal Editor for Video: - $100 off the first project of $400, promo code JOHNBUNN100 ⭐️ Get 1500 Free Edits with Imagen.ai: ⭐️ Wanderlust Videos - Wedding Video Editing: - 10% Off discount code: JOHNBUNN10 ⭐️ Vidflow - Deliver your films and photos with the best - Try it free here ⭐️ Musicbed - The Best Place to License Music: - 14 day free trial ⭐️ Inly - CRM for creatives: - 10% off with promo code JOHN ⭐️ Storymix Media - Wedding Video Editing: ⭐️ Lemlii - CRM for creatives: Promo Code - JohnBunn25 (25% off any plan for 12 months) ⭐️ Multiply Media - - 15% off with promo code JOHNBUNN ⭐️ PlotLine Pro - AI Powered, Story First Filmmaking Tool - 3 Free days - ⭐️ Spingle - AI culling and editing - - 2 week free trial ⭐️ Honeybook - CRM for creatives: - 30% off ⭐️ Gamut - Color Presets and LUTs: ⭐️ Flodesk - Emails Made Easy: - 50% off The Shifting Focus Podcast, all rights reserved. All links are affiliate links and result in a commission for John Bunn Films if used. I appreciate the support. Help me by supporting my sponsors. #weddingvideography #weddingphotography #shiftingfocuspodcast 00:00 Introduction and Background 03:46 Maxine's Journey into Floral Design 06:14 Transitioning to a Luxury Floral Business 08:28 Building a Team and Expanding Services 10:57 Rebranding and Elevating the Business 13:56 Networking and Industry Connections 17:00 The Importance of Social Media and Branding 20:05 Overcoming Introversion in Networking 22:54 Advice for Aspiring Floral Designers 32:50 The Power of Mutual Benefit in Networking 36:51 Finding Your Niche in the Wedding Industry 39:59 Intentional Connections and Strategic Networking 46:56 Building Momentum and Confidence in Your Business 52:50 Understanding Minimums and Green Flags in Client Inquiries 01:05:19 Designing for the Camera 01:08:30 The Power of Collaboration 01:09:17 Building Genuine Relationships 01:10:49 Connecting with the Audience 01:11:22 The Future of Education in Floral Design
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450. Building the Business Behind the Creative | The Exposure Triangle in Action with Lemlii
02/12/2026
450. Building the Business Behind the Creative | The Exposure Triangle in Action with Lemlii
14 day free trial of Lemlii and 25% off by clicking here: Most creatives try to grow by improving their work. But real, sustainable growth happens when your Work, Brand, and Network are supported by the right systems. In this bonus episode, I sit down with Lucas and Joshua, the founders of Lemlii, to talk about the infrastructure behind calm, clear, and consistently booked creative businesses. We unpack how Lemlii was built specifically for wedding filmmakers, how smart automations remove daily overwhelm, and why your client experience is shaped just as much by your backend as your films. Through the lens of the Exposure Triangle, we explore how systems strengthen your work, create a more confident brand experience, and make you easier to trust, refer, and recommend. If you have ever felt buried in emails, scattered across platforms, or stretched thin managing leads, bookings, payments, and delivery, this conversation will show you a simpler, more focused path forward. This episode is not about software. It is about building a business that runs with clarity, confidence, and intention. Listen to the podcast on your favorite platform: 📱 Instagram: John Bunn - John Bunn Films: Get in Touch: ✅ Brand deals, promotions, podcast info, etc., email Sponsors and Affiliates: ⭐️ Bride and Groom Video - John's Personal Editor for Video: - $100 off the first project of $400, promo code JOHNBUNN100 ⭐️ Get 1500 Free Edits with Imagen.ai: ⭐️ Wanderlust Videos - Wedding Video Editing: - 10% Off discount code: JOHNBUNN10 ⭐️ Vidflow - Deliver your films and photos with the best - Try it free here ⭐️ Musicbed - The Best Place to License Music: - 14 day free trial ⭐️ Inly - CRM for creatives: - 10% off with promo code JOHN ⭐️ Storymix Media - Wedding Video Editing: ⭐️ Lemlii - CRM for creatives: Promo Code - JohnBunn25 (25% off any plan for 12 months) ⭐️ Multiply Media - - 15% off with promo code JOHNBUNN ⭐️ PlotLine Pro - AI Powered, Story First Filmmaking Tool - 3 Free days - ⭐️ Spingle - AI culling and editing - - 2 week free trial ⭐️ Honeybook - CRM for creatives: - 30% off ⭐️ Gamut - Color Presets and LUTs: ⭐️ Flodesk - Emails Made Easy: - 50% off The Shifting Focus Podcast, all rights reserved. All links are affiliate links and result in a commission for John Bunn Films if used. I appreciate the support. Help me by supporting my sponsors. Chapter Markers 00:00 Why systems support Work, Brand, and Network 03:00 The story behind Lemlii and why it was built for filmmakers 05:57 What makes Lemlii different for wedding creatives 09:03 Automations that protect your time and creative focus 11:56 Designing a simple and powerful business experience 14:44 Elevating the client journey through delivery and communication 17:48 Listening to users and shaping the future of Lemlii 21:00 Final thoughts and how to build a more focused business #weddingvideography #weddingphotography #shiftingfocuspodcast
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449. How Instagram Actually Works in 2026 (and Why Most Creatives Are Burnt Out)
02/09/2026
449. How Instagram Actually Works in 2026 (and Why Most Creatives Are Burnt Out)
- Mentorship and Mastermind Group is now open for enrollment - grab a seat before they are gone In this episode of the Shifting Focus podcast, John Bunn sits down with Angela Shea, founder of Social Templates, to unpack how Instagram is really working heading into 2026. They talk burnout, mental health, authenticity, Reels, SEO, trial Reels, and how creatives can build consistency without letting social media run their lives. This is a practical, honest conversation about making Instagram part of your workflow, not the thing that drains it. Try Social Templates free for your first month - Promo code: JOHNBUNN 🎧 Listen to the podcast on your favorite platform: 📱 Instagram: John Bunn - John Bunn Films: Get in Touch: ✅ Brand deals, promotions, podcast info, etc., email Sponsors and Affiliates: ⭐️ Bride and Groom Video - John's Personal Editor for Video: - $100 off the first project of $400, promo code JOHNBUNN100 ⭐️ Get 1500 Free Edits with Imagen.ai: ⭐️ Wanderlust Videos - Wedding Video Editing: - 10% Off discount code: JOHNBUNN10 ⭐️ Vidflow - Deliver your films and photos with the best - Try it free here ⭐️ Musicbed - The Best Place to License Music: - 14 day free trial ⭐️ Inly - CRM for creatives: - 10% off with promo code JOHN ⭐️ Storymix Media - Wedding Video Editing: ⭐️ Lemlii - CRM for creatives: Promo Code - JohnBunn25 (25% off any plan for 12 months) ⭐️ Multiply Media - - 15% off with promo code JOHNBUNN ⭐️ PlotLine Pro - AI Powered, Story First Filmmaking Tool - 3 Free days - ⭐️ Spingle - AI culling and editing - - 2 week free trial ⭐️ Honeybook - CRM for creatives: - 30% off ⭐️ Gamut - Color Presets and LUTs: ⭐️ Flodesk - Emails Made Easy: - 50% off The Shifting Focus Podcast, all rights reserved. All links are affiliate links and result in a commission for John Bunn Films if used. I appreciate the support. Help me by supporting my sponsors. #weddingvideography #weddingphotography #shiftingfocuspodcast 00:00 Introduction 03:01 Burnout and mental health 06:01 From photography to social media 09:07 Creating Social Templates 11:53 How Instagram is changing 14:51 Generating leads with Reels 18:11 Authenticity and personality 31:25 Organizing content for consistency 39:15 Using templates efficiently 47:16 SEO on Instagram 51:24 Trial Reels explained 01:01:37 Mastermind and collaboration 01:15:06 Ethics of remixing content
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448. My Roadmap to 20k bookings - The exact plan I used
02/02/2026
448. My Roadmap to 20k bookings - The exact plan I used
- Mentorship and Mastermind Group is now open for enrollment - grab a seat before they are gone In this week's episode, I break down exactly how I went from no bookings, to booking over 25 weddings last year. I also break down how I have gotten into a 20k+ market in the past year by doing this exact plan. This episode is special, because it is a live workshop I taught last week. Listen in as I record a live workshop to 50+ Wedding Professionals - I teach you how to get 'unstuck from the middle market' and I show you my new Exposure Triangle System - where I also now have a Mastermind Group that is open for enrollment. Want to learn more, hit the link at the top of the description 🎧 Listen to the podcast on your favorite platform: 📱 Instagram: John Bunn - John Bunn Films: Get in Touch: ✅ Brand deals, promotions, podcast info, etc., email Sponsors and Affiliates: ⭐️ Bride and Groom Video - John's Personal Editor for Video: - $100 off the first project of $400, promo code JOHNBUNN100 ⭐️ Get 1500 Free Edits with Imagen.ai: ⭐️ Wanderlust Videos - Wedding Video Editing: - 10% Off discount code: JOHNBUNN10 ⭐️ Vidflow - Deliver your films and photos with the best - Try it free here ⭐️ Musicbed - The Best Place to License Music: - 14 day free trial ⭐️ Inly - CRM for creatives: - 10% off with promo code JOHN ⭐️ Storymix Media - Wedding Video Editing: ⭐️ Lemlii - CRM for creatives: Promo Code - JohnBunn25 (25% off any plan for 12 months) ⭐️ Multiply Media - - 15% off with promo code JOHNBUNN ⭐️ PlotLine Pro - AI Powered, Story First Filmmaking Tool - 3 Free days - ⭐️ Spingle - AI culling and editing - - 2 week free trial ⭐️ Honeybook - CRM for creatives: - 30% off ⭐️ Gamut - Color Presets and LUTs: ⭐️ Flodesk - Emails Made Easy: - 50% off The Shifting Focus Podcast, all rights reserved. All links are affiliate links and result in a commission for John Bunn Films if used. I appreciate the support. Help me by supporting my sponsors. #weddingvideography #weddingphotography #shiftingfocuspodcast
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447. What ACTUALLY gets you OUT of the middle market
01/26/2026
447. What ACTUALLY gets you OUT of the middle market
🎓 Free live training: Getting Unstuck from the Middle Market: 👥 Free community + mastermind details: Most wedding photographers and filmmakers don’t feel “stuck” because they’re failing. They feel stuck because they’re busy… and nothing is compounding. In this episode of the Shifting Focus Podcast, I break down what the middle market really is, why so many talented creatives get trapped there, and what has actually helped me move out of it. After filming over 500 weddings since 2007 and generating nearly $400,000 last year with fewer, higher-end weddings, I can tell you this: getting out of the middle market isn’t about grinding harder. It’s about shifting your focus. In this episode, I introduce the system I’ve been building and living inside of: The Exposure Triangle. A simple way to look at your business through three levers that determine whether you stay stuck or start breaking out. We talk about: • what the middle market really looks like • why hard work alone stops working • how experience and environment shape your ceiling • why your work, brand, and network must align • and how to start creating momentum that compounds I also share the story behind how I repositioned my own business, what changed when I began focusing on higher-end experiences, and why I’m opening a new live mastermind designed to help creatives finally get unstuck. If you’ve been busy but capped, improving but not advancing, or quietly frustrated even though things look “fine”… this episode is for you. 🎓 Free live training: Getting Unstuck from the Middle Market: 👥 Free community + mastermind details: 🎧 Listen to the podcast on your favorite platform: 📱 Instagram: John Bunn - John Bunn Films: Get in Touch: ✅ Brand deals, promotions, podcast info, etc., email john@johnbunnfilms.com Sponsors and Affiliates: ⭐️ Bride and Groom Video - John's Personal Editor for Video: - $100 off the first project of $400, promo code JOHNBUNN100 ⭐️ Get 1500 Free Edits with Imagen.ai: ⭐️ Wanderlust Videos - Wedding Video Editing: - 10% Off discount code: JOHNBUNN10 ⭐️ Vidflow - Deliver your films and photos with the best - Try it free here ⭐️ Musicbed - The Best Place to License Music: - 14 day free trial ⭐️ Inly - CRM for creatives: - 10% off with promo code JOHN ⭐️ Storymix Media - Wedding Video Editing: ⭐️ Lemlii - CRM for creatives: Promo Code - JohnBunn25 (25% off any plan for 12 months) ⭐️ Multiply Media - - 15% off with promo code JOHNBUNN ⭐️ PlotLine Pro - AI Powered, Story First Filmmaking Tool - 3 Free days - ⭐️ Spingle - AI culling and editing - - 2 week free trial ⭐️ Honeybook - CRM for creatives: - 30% off ⭐️ Gamut - Color Presets and LUTs: ⭐️ Flodesk - Emails Made Easy: - 50% off The Shifting Focus Podcast, all rights reserved. All links are affiliate links and result in a commission for John Bunn Films if used. I appreciate the support. Help me by supporting my sponsors. #weddingvideography #weddingphotography #shiftingfocuspodcast ⏱️ CHAPTER MARKERS 00:00 Introduction & why this episode matters 04:26 What the middle market really is 12:19 The Exposure Triangle explained 20:40 Elevating your brand and client experience 27:46 Networking, compounding growth, and the mastermind announcement
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446. Listen in as I book a 25k wedding - REAL DISCOVERY CALL
01/22/2026
446. Listen in as I book a 25k wedding - REAL DISCOVERY CALL
Join the FREE training 'Getting Unstuck From The Middle Market" - Join the NEW community: In this video, I am showing you a peek BEHIND the curtain. I recorded this discovery call where the bride was only interested in video, and ended up booking me for both video and photo a week later. This booking was over $25k (I can't share the exact numbers due to privacy). I don't look at these as 'sales calls' I look at them as 'discovery calls.' I am there to discover what they are looking for, and seeing if I am a good fit. I don't like being pushy, or making people feel like they have to buy something. So I don't do that. Enjoy! Join the FREE training 'Getting Unstuck From The Middle Market" - Join the NEW community: 🎧 Listen to the podcast on your favorite platform: https://bit.ly/4owsWiM 📱 Instagram: John Bunn - John Bunn Films: Get in Touch: ✅ Brand deals, promotions, podcast info, etc., email m Sponsors and Affiliates: ⭐️ Bride and Groom Video - John's Personal Editor for Video: - $100 off the first project of $400, promo code JOHNBUNN100 ⭐️ Get 1500 Free Edits with Imagen.ai: ⭐️ Wanderlust Videos - Wedding Video Editing: - 10% Off discount code: JOHNBUNN10 ⭐️ Vidflow - Deliver your films and photos with the best - Try it free here ⭐️ Musicbed - The Best Place to License Music: - 14 day free trial ⭐️ Inly - CRM for creatives: - 10% off with promo code JOHN ⭐️ Storymix Media - Wedding Video Editing: ⭐️ Lemlii - CRM for creatives: Promo Code - JohnBunn25 (25% off any plan for 12 months) ⭐️ Multiply Media - - 15% off with promo code JOHNBUNN ⭐️ PlotLine Pro - AI Powered, Story First Filmmaking Tool - 3 Free days - ⭐️ Spingle - AI culling and editing - - 2 week free trial ⭐️ Honeybook - CRM for creatives: - 30% off ⭐️ Gamut - Color Presets and LUTs: ⭐️ Flodesk - Emails Made Easy: - 50% off The Shifting Focus Podcast, all rights reserved. All links are affiliate links and result in a commission for John Bunn Films if used. I appreciate the support. Help me by supporting my sponsors. #weddingvideography #weddingphotography #shiftingfocuspodcast
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445. How I FINALLY got out of the middle market (The Exposure Triangle)
01/19/2026
445. How I FINALLY got out of the middle market (The Exposure Triangle)
Join the FREE training 'Getting Unstuck From The Middle Market" - Join the NEW community: For the last two weeks on the podcast, we’ve been talking about a problem almost no one names. The middle market. Booked, but not confident. Busy, but capped. Improving, but still stuck. In this episode, I finally show you the system that changed everything for me. Not tactics. Not hacks. A structure that helped me see my business clearly, stop guessing, and start making decisions that actually moved the needle. This is the same system I built and used last year as I moved out of the middle market and generated over $400,000 in bookings. It showed me why better work alone wasn’t fixing it, where my business was leaking energy, and what actually deserved my focus. If you’ve felt close but never quite breaking through, this episode will help you see why. I’m also inviting you to a free live training called Getting Unstuck from the Middle Market, where I’ll walk you through this framework live and help you identify what’s actually holding your business back and what to focus on next. Join the FREE training 'Getting Unstuck From The Middle Market" - Join the NEW community: 🎧 Listen to the podcast on your favorite platform: 📱 Instagram: John Bunn - John Bunn Films: Get in Touch: ✅ Brand deals, promotions, podcast info, etc., email Sponsors and Affiliates: ⭐️ Bride and Groom Video - John's Personal Editor for Video: - $100 off the first project of $400, promo code JOHNBUNN100 ⭐️ Get 1500 Free Edits with Imagen.ai: ⭐️ Wanderlust Videos - Wedding Video Editing: - 10% Off discount code: JOHNBUNN10 ⭐️ Vidflow - Deliver your films and photos with the best - Try it free here ⭐️ Musicbed - The Best Place to License Music: - 14 day free trial ⭐️ Inly - CRM for creatives: - 10% off with promo code JOHN ⭐️ Storymix Media - Wedding Video Editing: ⭐️ Lemlii - CRM for creatives: Promo Code - JohnBunn25 (25% off any plan for 12 months) ⭐️ Multiply Media - - 15% off with promo code JOHNBUNN ⭐️ PlotLine Pro - AI Powered, Story First Filmmaking Tool - 3 Free days - ⭐️ Spingle - AI culling and editing - - 2 week free trial ⭐️ Honeybook - CRM for creatives: - 30% off ⭐️ Gamut - Color Presets and LUTs: ⭐️ Flodesk - Emails Made Easy: - 50% off The Shifting Focus Podcast, all rights reserved. All links are affiliate links and result in a commission for John Bunn Films if used. I appreciate the support. Help me by supporting my sponsors. #weddingvideography #weddingphotography #shiftingfocuspodcast
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444. Why Some Creatives Break Out And Others Stay Stuck in the Middle Market
01/12/2026
444. Why Some Creatives Break Out And Others Stay Stuck in the Middle Market
BIG announcement coming soon, be the first to know here: In this episode of the Shifting Focus podcast, I’m talking directly to creatives who feel stuck in the middle market. You’re booking work. You’re busy. Your craft is improving. But something still feels off. In this episode, I break down why some creatives eventually break out while others stay stuck for years. Not because of talent. Not because of luck. But because of how they respond to being stuck. I share what the middle market actually is, why it’s such a dangerous place to live, and the difference between chronic pain and acute pain in business. We talk about the patterns that quietly keep creatives capped, the choices that create real momentum, and what it personally cost me to move out of the middle and into a calmer, higher-value season of business. This is not a tactics episode. This is a clarity episode. And it sets up next week’s conversation, where I’m going to break down the framework that made growth repeatable for me. If you’ve ever thought “I’m close” but nothing seems to tip, this one’s for you. Today's Sponsor ⭐️ Vidflow - Deliver your films and photos with the best - Try it free here 🎧 Listen to the podcast on your favorite platform: 📱 Instagram: John Bunn - John Bunn Films: Get in Touch: ✅ Brand deals, promotions, podcast info, etc., email Sponsors and Affiliates: ⭐️ Bride and Groom Video - John's Personal Editor for Video: - $100 off the first project of $400, promo code JOHNBUNN100 ⭐️ Get 1500 Free Edits with Imagen.ai: ⭐️ Wanderlust Videos - Wedding Video Editing: - 10% Off discount code: JOHNBUNN10 ⭐️ Vidflow - Deliver your films and photos with the best - Try it free here ⭐️ Musicbed - The Best Place to License Music: - 14 day free trial ⭐️ Inly - CRM for creatives: - 10% off with promo code JOHN ⭐️ Storymix Media - Wedding Video Editing: ⭐️ Lemlii - CRM for creatives: Promo Code - JohnBunn25 (25% off any plan for 12 months) ⭐️ Multiply Media - - 15% off with promo code JOHNBUNN ⭐️ PlotLine Pro - AI Powered, Story First Filmmaking Tool - 3 Free days - ⭐️ Spingle - AI culling and editing - - 2 week free trial ⭐️ Honeybook - CRM for creatives: - 30% off ⭐️ Gamut - Color Presets and LUTs: ⭐️ Flodesk - Emails Made Easy: - 50% off The Shifting Focus Podcast, all rights reserved. All links are affiliate links and result in a commission for John Bunn Films if used. I appreciate the support. Help me by supporting my sponsors. #weddingvideography #weddingphotography #shiftingfocuspodcast 00:00 Welcome to Shifting Focus 02:15 Why my life and business feel different now 06:05 What the middle market actually is 10:42 Why the middle market is so dangerous 14:30 The patterns that keep creatives stuck 18:10 Why some creatives break out and others don’t 22:05 Busy vs intentional decision making 25:40 Chronic pain vs acute pain in business 30:05 What acute pain actually looked like for me 34:10 From volume to higher value bookings 37:10 Same revenue, less than half the work 39:10 What’s coming next and the framework ahead
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