Shifting Focus with John Bunn
Shifting Focus (Formerly How To Film Weddings) with John Bunn is the podcast for wedding photographers, videographers, planners, and industry pros who feel STUCK in the middle market. If you’re tired of chasing trends and ready to focus on what really moves the needle—branding, pricing, mindset, and building relationships that lead to real growth—you’re in the right place. With nearly two decades of experience and a background in educating tens of thousands through courses, masterminds, and one of the top wedding podcasts in the world, John brings a clear, approachable voice to the conversations that matter. Every episode is packed with honest insights, practical strategies, and real stories from leaders who’ve built something that lasts. If you're ready to shift your focus and grow your wedding business with intention, this show is for you.
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455. The Real Language of Luxury Wedding Experiences, with Emily Burton Designs
03/16/2026
455. The Real Language of Luxury Wedding Experiences, with Emily Burton Designs
👋 Join My Circle Community: https://shifting-focus-with-john-bunn.circle.so/ If you think luxury is about venues and budgets, you are missing it. Luxury is about experience. And if you do not understand how to create one, you will stay stuck in the middle. In this episode of Shifting Focus, I sit down with Emily Burton to unpack what actually separates high-end planners from everyone else. Emily started as a floral designer and built her way into becoming a sought-after luxury wedding planner on St. Simons Island. Her growth was not accidental. It was intentional. It required refining her brand, elevating presentation, deepening client relationships, and understanding how experience drives value at the highest levels. We talk about what it takes to transition into the luxury market, how to design an elevated client journey, why networking is more about trust than transactions, and how personal connection becomes your greatest competitive advantage. If you want to move upmarket without becoming someone you are not, this episode will give you a clearer target. Connect with Emily Burton: Website: https://emilyburtondesigns.com/ Instagram: https://www.instagram.com/emilyburtondesigns/ 🎧 Listen to the podcast on your favorite platform: https://bit.ly/4owsWiM 📱 Instagram: John Bunn - http://bit.ly/2AYTiE2 John Bunn Films: https://bit.ly/43S3866 Get in Touch: ✅ Brand deals, promotions, podcast info, etc., email john@johnbunnfilms.com Sponsors and Affiliates: ⭐️ Bride and Groom Video - John's Personal Editor for Video: https://bridengroom.video/johnbunn/ - $100 off the first project of $400, promo code JOHNBUNN100 ⭐️ Get 1500 Free Edits with Imagen.ai: https://imagen-ai.com/?ref=johnbunn ⭐️ Wanderlust Videos - Wedding Video Editing: http://bit.ly/46JuGyF - 10% Off discount code: JOHNBUNN10 ⭐️ Vidflow - Deliver your films and photos with the best - Try it free here https://signups.vidflow.co/ref/johnbunn ⭐️ Musicbed - The Best Place to License Music: https://bit.ly/45HQjhC - 14 day free trial ⭐️ Inly - CRM for creatives: https://bit.ly/41Akxkf - 10% off with promo code JOHN ⭐️ Storymix Media - Wedding Video Editing: https://bit.ly/47rrN5E ⭐️ Lemlii - CRM for creatives: https://bit.ly/45rhAnl Promo Code - JohnBunn25 (25% off any plan for 12 months) ⭐️ Multiply Media - https://bit.ly/46OdZCe - 15% off with promo code JOHNBUNN ⭐️ PlotLine Pro - AI Powered, Story First Filmmaking Tool - 3 Free days - https://www.plotline.pro/?via=john ⭐️ Spingle - AI culling and editing - https://bit.ly/4m80XnZ - 2 week free trial ⭐️ Honeybook - CRM for creatives: https://bit.ly/4lmrKvf - 30% off ⭐️ Gamut - Color Presets and LUTs: https://gamut.io/product/luxe/?gamut=johnbunn ⭐️ Flodesk - Emails Made Easy: https://bit.ly/4md3ltE - 50% off The Shifting Focus Podcast, all rights reserved. All links are affiliate links and result in a commission for John Bunn Films if used. I appreciate the support. Help me by supporting my sponsors. #weddingvideography #weddingphotography #shiftingfocuspodcast Chapters: 00:00 Introduction to Emily Burton 03:10 Emily's Journey from Floral Design to Planning 06:39 Current Business Landscape and Clientele 11:40 Transitioning into Luxury Weddings 16:42 Designing a High-End Client Experience 22:02 Understanding the Language of Luxury 29:05 Presentation, Positioning, and Networking 37:11 Green Flags in Vendor Collaboration 45:47 Building Genuine Relationships in the Luxury Market 52:33 Personal Touch and Long-Term Reputation 53:08 Why Experience Is the Real Product
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454. Mastering Wedding Etiquette with Alison Cheperdak of Elevate Etiquette
03/09/2026
454. Mastering Wedding Etiquette with Alison Cheperdak of Elevate Etiquette
What does professionalism actually look like at a wedding? Not on Instagram. Not in theory. But in the room. In this episode of Shifting Focus, I sit down with etiquette expert Alison Cheperdak to talk about modern wedding etiquette, social awareness, and the subtle behaviors that shape your reputation in the event industry. If you are a wedding photographer, filmmaker, planner, florist, or creative vendor, this conversation will sharpen how you show up with clients and fellow vendors. We cover: • The essential rules of wedding etiquette every vendor should know • Common wedding day faux pas that hurt your credibility • How to interact professionally with planners and clients • Navigating compliments and awkward conversations with confidence • Cultural considerations in dress and traditions • Why kindness is a competitive advantage in business Your work might get you in the room. But how you behave determines whether you are invited back. Connect with Alison: Website: Instagram: TikTok: Support Alison’s new book: Was It Something I Said? Recommended Resource Mentioned: Super Communicators by Charles Duhigg 👋 Join My Circle Community: 🎧 Listen to the podcast on your favorite platform: 📱 Instagram: John Bunn - John Bunn Films: Get in Touch: ✅ Brand deals, promotions, podcast info, etc., email Sponsors and Affiliates: ⭐️ Bride and Groom Video - John's Personal Editor for Video: - $100 off the first project of $400, promo code JOHNBUNN100 ⭐️ Get 1500 Free Edits with Imagen.ai: ⭐️ Wanderlust Videos - Wedding Video Editing: - 10% Off discount code: JOHNBUNN10 ⭐️ Vidflow - Deliver your films and photos with the best - Try it free here ⭐️ Musicbed - The Best Place to License Music: - 14 day free trial ⭐️ Inly - CRM for creatives: - 10% off with promo code JOHN ⭐️ Storymix Media - Wedding Video Editing: ⭐️ Lemlii - CRM for creatives: Promo Code - JohnBunn25 (25% off any plan for 12 months) ⭐️ Multiply Media - - 15% off with promo code JOHNBUNN ⭐️ PlotLine Pro - AI Powered, Story First Filmmaking Tool - 3 Free days - ⭐️ Spingle - AI culling and editing - - 2 week free trial ⭐️ Honeybook - CRM for creatives: - 30% off ⭐️ Gamut - Color Presets and LUTs: ⭐️ Flodesk - Emails Made Easy: - 50% off The Shifting Focus Podcast, all rights reserved. All links are affiliate links and result in a commission for John Bunn Films if used. I appreciate the support. Help me by supporting my sponsors. #weddingvideography #weddingphotography #shiftingfocuspodcast Chapters 00:00 Introduction to Modern Etiquette 03:56 The Journey to Etiquette Expertise 06:26 The Impact of Social Media on Etiquette 09:37 Understanding Wedding Etiquette 12:40 Common Wedding Faux Pas 15:34 Researching Wedding Etiquette 18:38 Vendor Etiquette on Wedding Day 21:37 Building Relationships with Wedding Planners 24:35 Navigating Compliments and Conversations 27:29 Maintaining Professionalism in Challenging Situations 30:30 The Importance of Kindness in Etiquette 33:23 Conclusion and Book Launch
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453. Most Wedding Creatives Stay Stuck… Here’s Why Ryan Koral Didn’t
03/02/2026
453. Most Wedding Creatives Stay Stuck… Here’s Why Ryan Koral Didn’t
👋 Join My Circle Community: Most wedding creatives never actually get unstuck. They just work harder inside the same ceiling. In this episode of Shifting Focus, I sit down with Ryan Koral, one of the early pioneers of wedding filmmaking, to unpack the real reason some creatives grow, pivot, and build freedom while others stay trapped in the same cycle for years. Ryan started filming weddings in 2005, helped shape the education space for filmmakers, and eventually transitioned into corporate storytelling. But this episode is not about leaving weddings. It is about identity, brand, and building a business that supports your life instead of consuming it. We talk about letting go of control, the truth about branding, why most networking fails, and how storytelling is still the most powerful asset you have in business. Ryan also shares the mindset shift that allowed him to grow, delegate, and evolve without losing who he is. If you feel stuck between where you are and where you want to go, this episode will show you what actually needs to change. Ryan’s Links Studio Sherpas Instagram Instagram Chapters 00:00 Introduction and Ryan’s early filmmaking journey 01:53 From weddings to corporate without losing identity 03:43 Why education and community shaped his career 06:36 Ryan’s current business model and priorities 10:41 Storytelling as the foundation of brand and connection 15:05 Growth requires delegation and letting go 21:10 Control vs trust in creative business 26:30 Balancing life, art, and business 32:39 Early struggles and learning from mentors 34:01 Networking that actually builds relationships 38:09 Branding and perceived value in the market 53:18 Crafting a brand story that feels true 57:14 Continuous growth and authenticity 🎧 Listen to the podcast on your favorite platform: 📱 Instagram: John Bunn - John Bunn Films: Get in Touch: ✅ Brand deals, promotions, podcast info, etc., email Sponsors and Affiliates: ⭐️ Bride and Groom Video - John's Personal Editor for Video: - $100 off the first project of $400, promo code JOHNBUNN100 ⭐️ Get 1500 Free Edits with Imagen.ai: ⭐️ Wanderlust Videos - Wedding Video Editing: - 10% Off discount code: JOHNBUNN10 ⭐️ Vidflow - Deliver your films and photos with the best - Try it free here ⭐️ Musicbed - The Best Place to License Music: - 14 day free trial ⭐️ Inly - CRM for creatives: - 10% off with promo code JOHN ⭐️ Storymix Media - Wedding Video Editing: ⭐️ Lemlii - CRM for creatives: Promo Code - JohnBunn25 (25% off any plan for 12 months) ⭐️ Multiply Media - - 15% off with promo code JOHNBUNN ⭐️ PlotLine Pro - AI Powered, Story First Filmmaking Tool - 3 Free days - ⭐️ Spingle - AI culling and editing - - 2 week free trial ⭐️ Honeybook - CRM for creatives: - 30% off ⭐️ Gamut - Color Presets and LUTs: ⭐️ Flodesk - Emails Made Easy: - 50% off The Shifting Focus Podcast, all rights reserved. All links are affiliate links and result in a commission for John Bunn Films if used. I appreciate the support. Help me by supporting my sponsors. #weddingvideography #weddingphotography #shiftingfocuspodcast
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452. Inside the Mind of a High-End Wedding Planner | Rena Wiser, Event Lab
02/23/2026
452. Inside the Mind of a High-End Wedding Planner | Rena Wiser, Event Lab
👋 Join My Circle Community: What does it actually take to build a wedding planning brand that people trust at the highest level? Rena Wiser didn’t inherit it. She didn’t shortcut it. She earned it. After battling cancer and walking away from a stable career in the beverage industry, Rena took a leap of faith and started Event Lab. In this episode, she breaks down what most planners get wrong about branding, pricing, networking, and vendor relationships. If you want to get out of the middle market, this conversation hits all three pillars of the Exposure Triangle: Work, Brand, and Network. We talk about: • Starting at the bottom and earning your stripes • Working for free to learn the industry • Pricing based on value, not fear • Why authenticity attracts better clients • What drives planners crazy in vendor outreach • How collaboration actually works at the top level This is not theory. This is earned experience. If you're a planner, photographer, filmmaker, or creative trying to level up, this one will challenge you in the right ways. Listen in. Follow Rena here: See Rena's Website: 🎧 Listen to the podcast on your favorite platform: 📱 Instagram: John Bunn - John Bunn Films: Get in Touch: ✅ Brand deals, promotions, podcast info, etc., email Sponsors and Affiliates: ⭐️ Bride and Groom Video - John's Personal Editor for Video: - $100 off the first project of $400, promo code JOHNBUNN100 ⭐️ Get 1500 Free Edits with Imagen.ai: ⭐️ Wanderlust Videos - Wedding Video Editing: - 10% Off discount code: JOHNBUNN10 ⭐️ Vidflow - Deliver your films and photos with the best - Try it free here ⭐️ Musicbed - The Best Place to License Music: - 14 day free trial ⭐️ Inly - CRM for creatives: - 10% off with promo code JOHN ⭐️ Storymix Media - Wedding Video Editing: ⭐️ Lemlii - CRM for creatives: Promo Code - JohnBunn25 (25% off any plan for 12 months) ⭐️ Multiply Media - - 15% off with promo code JOHNBUNN ⭐️ PlotLine Pro - AI Powered, Story First Filmmaking Tool - 3 Free days - ⭐️ Spingle - AI culling and editing - - 2 week free trial ⭐️ Honeybook - CRM for creatives: - 30% off ⭐️ Gamut - Color Presets and LUTs: n ⭐️ Flodesk - Emails Made Easy: - 50% off The Shifting Focus Podcast, all rights reserved. All links are affiliate links and result in a commission for John Bunn Films if used. I appreciate the support. Help me by supporting my sponsors. #weddingvideography #weddingphotography #shiftingfocuspodcast 00:00 Introduction to Rena Wiser's Journey 02:40 Starting Event Lab: A Leap of Faith 07:34 Understanding the Wedding Industry 14:30 Pricing Strategies and Client Relationships 19:40 Finding Your Niche in Event Planning 26:19 Building a Collaborative Vendor Team 31:44 The Importance of Teamwork in Weddings 37:05 The Importance of Timelines in Wedding Planning 38:01 Challenges with Non-Team Players 39:59 Maintaining Professionalism in the Wedding Industry 44:18 The Shift in Collaboration Post-COVID 51:20 What Drives Rena Crazy in Vendor Outreach 55:48 Building Genuine Relationships with Vendors
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451. Inside the Mind of an Ultra-Luxury Wedding Florist | Maxine Owens
02/16/2026
451. Inside the Mind of an Ultra-Luxury Wedding Florist | Maxine Owens
- Mentorship and Mastermind Group is now open for enrollment - grab a seat before they are gone What does it actually take to build an ultra-luxury brand in the wedding industry? Maxine Owens didn’t grow her business by chasing more weddings. She did it by refining her work, elevating her brand, and building intentional relationships with the right people. Today, she designs some of the highest-end weddings in the industry while taking on only a limited number of events each year. In this conversation, Maxine shares how she transitioned from zoology to luxury floral design, why rebranding transformed her business, and how genuine networking created real momentum. We also talk about client experience, creative alignment, and why saying no is often the move that moves you forward. This episode quietly reflects all three pillars of the Exposure Triangle: Work, Brand, and Network. Follow Maxine on Instagram: Check out Maxine's Website: 👋 Join My Circle Community: 🎧 Listen to the podcast on your favorite platform: 📱 Instagram: John Bunn - John Bunn Films: Get in Touch: ✅ Brand deals, promotions, podcast info, etc., email Sponsors and Affiliates: ⭐️ Bride and Groom Video - John's Personal Editor for Video: - $100 off the first project of $400, promo code JOHNBUNN100 ⭐️ Get 1500 Free Edits with Imagen.ai: ⭐️ Wanderlust Videos - Wedding Video Editing: - 10% Off discount code: JOHNBUNN10 ⭐️ Vidflow - Deliver your films and photos with the best - Try it free here ⭐️ Musicbed - The Best Place to License Music: - 14 day free trial ⭐️ Inly - CRM for creatives: - 10% off with promo code JOHN ⭐️ Storymix Media - Wedding Video Editing: ⭐️ Lemlii - CRM for creatives: Promo Code - JohnBunn25 (25% off any plan for 12 months) ⭐️ Multiply Media - - 15% off with promo code JOHNBUNN ⭐️ PlotLine Pro - AI Powered, Story First Filmmaking Tool - 3 Free days - ⭐️ Spingle - AI culling and editing - - 2 week free trial ⭐️ Honeybook - CRM for creatives: - 30% off ⭐️ Gamut - Color Presets and LUTs: ⭐️ Flodesk - Emails Made Easy: - 50% off The Shifting Focus Podcast, all rights reserved. All links are affiliate links and result in a commission for John Bunn Films if used. I appreciate the support. Help me by supporting my sponsors. #weddingvideography #weddingphotography #shiftingfocuspodcast 00:00 Introduction and Background 03:46 Maxine's Journey into Floral Design 06:14 Transitioning to a Luxury Floral Business 08:28 Building a Team and Expanding Services 10:57 Rebranding and Elevating the Business 13:56 Networking and Industry Connections 17:00 The Importance of Social Media and Branding 20:05 Overcoming Introversion in Networking 22:54 Advice for Aspiring Floral Designers 32:50 The Power of Mutual Benefit in Networking 36:51 Finding Your Niche in the Wedding Industry 39:59 Intentional Connections and Strategic Networking 46:56 Building Momentum and Confidence in Your Business 52:50 Understanding Minimums and Green Flags in Client Inquiries 01:05:19 Designing for the Camera 01:08:30 The Power of Collaboration 01:09:17 Building Genuine Relationships 01:10:49 Connecting with the Audience 01:11:22 The Future of Education in Floral Design
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450. Building the Business Behind the Creative | The Exposure Triangle in Action with Lemlii
02/12/2026
450. Building the Business Behind the Creative | The Exposure Triangle in Action with Lemlii
14 day free trial of Lemlii and 25% off by clicking here: Most creatives try to grow by improving their work. But real, sustainable growth happens when your Work, Brand, and Network are supported by the right systems. In this bonus episode, I sit down with Lucas and Joshua, the founders of Lemlii, to talk about the infrastructure behind calm, clear, and consistently booked creative businesses. We unpack how Lemlii was built specifically for wedding filmmakers, how smart automations remove daily overwhelm, and why your client experience is shaped just as much by your backend as your films. Through the lens of the Exposure Triangle, we explore how systems strengthen your work, create a more confident brand experience, and make you easier to trust, refer, and recommend. If you have ever felt buried in emails, scattered across platforms, or stretched thin managing leads, bookings, payments, and delivery, this conversation will show you a simpler, more focused path forward. This episode is not about software. It is about building a business that runs with clarity, confidence, and intention. Listen to the podcast on your favorite platform: 📱 Instagram: John Bunn - John Bunn Films: Get in Touch: ✅ Brand deals, promotions, podcast info, etc., email Sponsors and Affiliates: ⭐️ Bride and Groom Video - John's Personal Editor for Video: - $100 off the first project of $400, promo code JOHNBUNN100 ⭐️ Get 1500 Free Edits with Imagen.ai: ⭐️ Wanderlust Videos - Wedding Video Editing: - 10% Off discount code: JOHNBUNN10 ⭐️ Vidflow - Deliver your films and photos with the best - Try it free here ⭐️ Musicbed - The Best Place to License Music: - 14 day free trial ⭐️ Inly - CRM for creatives: - 10% off with promo code JOHN ⭐️ Storymix Media - Wedding Video Editing: ⭐️ Lemlii - CRM for creatives: Promo Code - JohnBunn25 (25% off any plan for 12 months) ⭐️ Multiply Media - - 15% off with promo code JOHNBUNN ⭐️ PlotLine Pro - AI Powered, Story First Filmmaking Tool - 3 Free days - ⭐️ Spingle - AI culling and editing - - 2 week free trial ⭐️ Honeybook - CRM for creatives: - 30% off ⭐️ Gamut - Color Presets and LUTs: ⭐️ Flodesk - Emails Made Easy: - 50% off The Shifting Focus Podcast, all rights reserved. All links are affiliate links and result in a commission for John Bunn Films if used. I appreciate the support. Help me by supporting my sponsors. Chapter Markers 00:00 Why systems support Work, Brand, and Network 03:00 The story behind Lemlii and why it was built for filmmakers 05:57 What makes Lemlii different for wedding creatives 09:03 Automations that protect your time and creative focus 11:56 Designing a simple and powerful business experience 14:44 Elevating the client journey through delivery and communication 17:48 Listening to users and shaping the future of Lemlii 21:00 Final thoughts and how to build a more focused business #weddingvideography #weddingphotography #shiftingfocuspodcast
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449. How Instagram Actually Works in 2026 (and Why Most Creatives Are Burnt Out)
02/09/2026
449. How Instagram Actually Works in 2026 (and Why Most Creatives Are Burnt Out)
- Mentorship and Mastermind Group is now open for enrollment - grab a seat before they are gone In this episode of the Shifting Focus podcast, John Bunn sits down with Angela Shea, founder of Social Templates, to unpack how Instagram is really working heading into 2026. They talk burnout, mental health, authenticity, Reels, SEO, trial Reels, and how creatives can build consistency without letting social media run their lives. This is a practical, honest conversation about making Instagram part of your workflow, not the thing that drains it. Try Social Templates free for your first month - Promo code: JOHNBUNN 🎧 Listen to the podcast on your favorite platform: 📱 Instagram: John Bunn - John Bunn Films: Get in Touch: ✅ Brand deals, promotions, podcast info, etc., email Sponsors and Affiliates: ⭐️ Bride and Groom Video - John's Personal Editor for Video: - $100 off the first project of $400, promo code JOHNBUNN100 ⭐️ Get 1500 Free Edits with Imagen.ai: ⭐️ Wanderlust Videos - Wedding Video Editing: - 10% Off discount code: JOHNBUNN10 ⭐️ Vidflow - Deliver your films and photos with the best - Try it free here ⭐️ Musicbed - The Best Place to License Music: - 14 day free trial ⭐️ Inly - CRM for creatives: - 10% off with promo code JOHN ⭐️ Storymix Media - Wedding Video Editing: ⭐️ Lemlii - CRM for creatives: Promo Code - JohnBunn25 (25% off any plan for 12 months) ⭐️ Multiply Media - - 15% off with promo code JOHNBUNN ⭐️ PlotLine Pro - AI Powered, Story First Filmmaking Tool - 3 Free days - ⭐️ Spingle - AI culling and editing - - 2 week free trial ⭐️ Honeybook - CRM for creatives: - 30% off ⭐️ Gamut - Color Presets and LUTs: ⭐️ Flodesk - Emails Made Easy: - 50% off The Shifting Focus Podcast, all rights reserved. All links are affiliate links and result in a commission for John Bunn Films if used. I appreciate the support. Help me by supporting my sponsors. #weddingvideography #weddingphotography #shiftingfocuspodcast 00:00 Introduction 03:01 Burnout and mental health 06:01 From photography to social media 09:07 Creating Social Templates 11:53 How Instagram is changing 14:51 Generating leads with Reels 18:11 Authenticity and personality 31:25 Organizing content for consistency 39:15 Using templates efficiently 47:16 SEO on Instagram 51:24 Trial Reels explained 01:01:37 Mastermind and collaboration 01:15:06 Ethics of remixing content
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448. My Roadmap to 20k bookings - The exact plan I used
02/02/2026
448. My Roadmap to 20k bookings - The exact plan I used
- Mentorship and Mastermind Group is now open for enrollment - grab a seat before they are gone In this week's episode, I break down exactly how I went from no bookings, to booking over 25 weddings last year. I also break down how I have gotten into a 20k+ market in the past year by doing this exact plan. This episode is special, because it is a live workshop I taught last week. Listen in as I record a live workshop to 50+ Wedding Professionals - I teach you how to get 'unstuck from the middle market' and I show you my new Exposure Triangle System - where I also now have a Mastermind Group that is open for enrollment. Want to learn more, hit the link at the top of the description 🎧 Listen to the podcast on your favorite platform: 📱 Instagram: John Bunn - John Bunn Films: Get in Touch: ✅ Brand deals, promotions, podcast info, etc., email Sponsors and Affiliates: ⭐️ Bride and Groom Video - John's Personal Editor for Video: - $100 off the first project of $400, promo code JOHNBUNN100 ⭐️ Get 1500 Free Edits with Imagen.ai: ⭐️ Wanderlust Videos - Wedding Video Editing: - 10% Off discount code: JOHNBUNN10 ⭐️ Vidflow - Deliver your films and photos with the best - Try it free here ⭐️ Musicbed - The Best Place to License Music: - 14 day free trial ⭐️ Inly - CRM for creatives: - 10% off with promo code JOHN ⭐️ Storymix Media - Wedding Video Editing: ⭐️ Lemlii - CRM for creatives: Promo Code - JohnBunn25 (25% off any plan for 12 months) ⭐️ Multiply Media - - 15% off with promo code JOHNBUNN ⭐️ PlotLine Pro - AI Powered, Story First Filmmaking Tool - 3 Free days - ⭐️ Spingle - AI culling and editing - - 2 week free trial ⭐️ Honeybook - CRM for creatives: - 30% off ⭐️ Gamut - Color Presets and LUTs: ⭐️ Flodesk - Emails Made Easy: - 50% off The Shifting Focus Podcast, all rights reserved. All links are affiliate links and result in a commission for John Bunn Films if used. I appreciate the support. Help me by supporting my sponsors. #weddingvideography #weddingphotography #shiftingfocuspodcast
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447. What ACTUALLY gets you OUT of the middle market
01/26/2026
447. What ACTUALLY gets you OUT of the middle market
🎓 Free live training: Getting Unstuck from the Middle Market: 👥 Free community + mastermind details: Most wedding photographers and filmmakers don’t feel “stuck” because they’re failing. They feel stuck because they’re busy… and nothing is compounding. In this episode of the Shifting Focus Podcast, I break down what the middle market really is, why so many talented creatives get trapped there, and what has actually helped me move out of it. After filming over 500 weddings since 2007 and generating nearly $400,000 last year with fewer, higher-end weddings, I can tell you this: getting out of the middle market isn’t about grinding harder. It’s about shifting your focus. In this episode, I introduce the system I’ve been building and living inside of: The Exposure Triangle. A simple way to look at your business through three levers that determine whether you stay stuck or start breaking out. We talk about: • what the middle market really looks like • why hard work alone stops working • how experience and environment shape your ceiling • why your work, brand, and network must align • and how to start creating momentum that compounds I also share the story behind how I repositioned my own business, what changed when I began focusing on higher-end experiences, and why I’m opening a new live mastermind designed to help creatives finally get unstuck. If you’ve been busy but capped, improving but not advancing, or quietly frustrated even though things look “fine”… this episode is for you. 🎓 Free live training: Getting Unstuck from the Middle Market: 👥 Free community + mastermind details: 🎧 Listen to the podcast on your favorite platform: 📱 Instagram: John Bunn - John Bunn Films: Get in Touch: ✅ Brand deals, promotions, podcast info, etc., email john@johnbunnfilms.com Sponsors and Affiliates: ⭐️ Bride and Groom Video - John's Personal Editor for Video: - $100 off the first project of $400, promo code JOHNBUNN100 ⭐️ Get 1500 Free Edits with Imagen.ai: ⭐️ Wanderlust Videos - Wedding Video Editing: - 10% Off discount code: JOHNBUNN10 ⭐️ Vidflow - Deliver your films and photos with the best - Try it free here ⭐️ Musicbed - The Best Place to License Music: - 14 day free trial ⭐️ Inly - CRM for creatives: - 10% off with promo code JOHN ⭐️ Storymix Media - Wedding Video Editing: ⭐️ Lemlii - CRM for creatives: Promo Code - JohnBunn25 (25% off any plan for 12 months) ⭐️ Multiply Media - - 15% off with promo code JOHNBUNN ⭐️ PlotLine Pro - AI Powered, Story First Filmmaking Tool - 3 Free days - ⭐️ Spingle - AI culling and editing - - 2 week free trial ⭐️ Honeybook - CRM for creatives: - 30% off ⭐️ Gamut - Color Presets and LUTs: ⭐️ Flodesk - Emails Made Easy: - 50% off The Shifting Focus Podcast, all rights reserved. All links are affiliate links and result in a commission for John Bunn Films if used. I appreciate the support. Help me by supporting my sponsors. #weddingvideography #weddingphotography #shiftingfocuspodcast ⏱️ CHAPTER MARKERS 00:00 Introduction & why this episode matters 04:26 What the middle market really is 12:19 The Exposure Triangle explained 20:40 Elevating your brand and client experience 27:46 Networking, compounding growth, and the mastermind announcement
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446. Listen in as I book a 25k wedding - REAL DISCOVERY CALL
01/22/2026
446. Listen in as I book a 25k wedding - REAL DISCOVERY CALL
Join the FREE training 'Getting Unstuck From The Middle Market" - Join the NEW community: In this video, I am showing you a peek BEHIND the curtain. I recorded this discovery call where the bride was only interested in video, and ended up booking me for both video and photo a week later. This booking was over $25k (I can't share the exact numbers due to privacy). I don't look at these as 'sales calls' I look at them as 'discovery calls.' I am there to discover what they are looking for, and seeing if I am a good fit. I don't like being pushy, or making people feel like they have to buy something. So I don't do that. Enjoy! Join the FREE training 'Getting Unstuck From The Middle Market" - Join the NEW community: 🎧 Listen to the podcast on your favorite platform: https://bit.ly/4owsWiM 📱 Instagram: John Bunn - John Bunn Films: Get in Touch: ✅ Brand deals, promotions, podcast info, etc., email m Sponsors and Affiliates: ⭐️ Bride and Groom Video - John's Personal Editor for Video: - $100 off the first project of $400, promo code JOHNBUNN100 ⭐️ Get 1500 Free Edits with Imagen.ai: ⭐️ Wanderlust Videos - Wedding Video Editing: - 10% Off discount code: JOHNBUNN10 ⭐️ Vidflow - Deliver your films and photos with the best - Try it free here ⭐️ Musicbed - The Best Place to License Music: - 14 day free trial ⭐️ Inly - CRM for creatives: - 10% off with promo code JOHN ⭐️ Storymix Media - Wedding Video Editing: ⭐️ Lemlii - CRM for creatives: Promo Code - JohnBunn25 (25% off any plan for 12 months) ⭐️ Multiply Media - - 15% off with promo code JOHNBUNN ⭐️ PlotLine Pro - AI Powered, Story First Filmmaking Tool - 3 Free days - ⭐️ Spingle - AI culling and editing - - 2 week free trial ⭐️ Honeybook - CRM for creatives: - 30% off ⭐️ Gamut - Color Presets and LUTs: ⭐️ Flodesk - Emails Made Easy: - 50% off The Shifting Focus Podcast, all rights reserved. All links are affiliate links and result in a commission for John Bunn Films if used. I appreciate the support. Help me by supporting my sponsors. #weddingvideography #weddingphotography #shiftingfocuspodcast
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445. How I FINALLY got out of the middle market (The Exposure Triangle)
01/19/2026
445. How I FINALLY got out of the middle market (The Exposure Triangle)
Join the FREE training 'Getting Unstuck From The Middle Market" - Join the NEW community: For the last two weeks on the podcast, we’ve been talking about a problem almost no one names. The middle market. Booked, but not confident. Busy, but capped. Improving, but still stuck. In this episode, I finally show you the system that changed everything for me. Not tactics. Not hacks. A structure that helped me see my business clearly, stop guessing, and start making decisions that actually moved the needle. This is the same system I built and used last year as I moved out of the middle market and generated over $400,000 in bookings. It showed me why better work alone wasn’t fixing it, where my business was leaking energy, and what actually deserved my focus. If you’ve felt close but never quite breaking through, this episode will help you see why. I’m also inviting you to a free live training called Getting Unstuck from the Middle Market, where I’ll walk you through this framework live and help you identify what’s actually holding your business back and what to focus on next. Join the FREE training 'Getting Unstuck From The Middle Market" - Join the NEW community: 🎧 Listen to the podcast on your favorite platform: 📱 Instagram: John Bunn - John Bunn Films: Get in Touch: ✅ Brand deals, promotions, podcast info, etc., email Sponsors and Affiliates: ⭐️ Bride and Groom Video - John's Personal Editor for Video: - $100 off the first project of $400, promo code JOHNBUNN100 ⭐️ Get 1500 Free Edits with Imagen.ai: ⭐️ Wanderlust Videos - Wedding Video Editing: - 10% Off discount code: JOHNBUNN10 ⭐️ Vidflow - Deliver your films and photos with the best - Try it free here ⭐️ Musicbed - The Best Place to License Music: - 14 day free trial ⭐️ Inly - CRM for creatives: - 10% off with promo code JOHN ⭐️ Storymix Media - Wedding Video Editing: ⭐️ Lemlii - CRM for creatives: Promo Code - JohnBunn25 (25% off any plan for 12 months) ⭐️ Multiply Media - - 15% off with promo code JOHNBUNN ⭐️ PlotLine Pro - AI Powered, Story First Filmmaking Tool - 3 Free days - ⭐️ Spingle - AI culling and editing - - 2 week free trial ⭐️ Honeybook - CRM for creatives: - 30% off ⭐️ Gamut - Color Presets and LUTs: ⭐️ Flodesk - Emails Made Easy: - 50% off The Shifting Focus Podcast, all rights reserved. All links are affiliate links and result in a commission for John Bunn Films if used. I appreciate the support. Help me by supporting my sponsors. #weddingvideography #weddingphotography #shiftingfocuspodcast
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444. Why Some Creatives Break Out And Others Stay Stuck in the Middle Market
01/12/2026
444. Why Some Creatives Break Out And Others Stay Stuck in the Middle Market
BIG announcement coming soon, be the first to know here: In this episode of the Shifting Focus podcast, I’m talking directly to creatives who feel stuck in the middle market. You’re booking work. You’re busy. Your craft is improving. But something still feels off. In this episode, I break down why some creatives eventually break out while others stay stuck for years. Not because of talent. Not because of luck. But because of how they respond to being stuck. I share what the middle market actually is, why it’s such a dangerous place to live, and the difference between chronic pain and acute pain in business. We talk about the patterns that quietly keep creatives capped, the choices that create real momentum, and what it personally cost me to move out of the middle and into a calmer, higher-value season of business. This is not a tactics episode. This is a clarity episode. And it sets up next week’s conversation, where I’m going to break down the framework that made growth repeatable for me. If you’ve ever thought “I’m close” but nothing seems to tip, this one’s for you. Today's Sponsor ⭐️ Vidflow - Deliver your films and photos with the best - Try it free here 🎧 Listen to the podcast on your favorite platform: 📱 Instagram: John Bunn - John Bunn Films: Get in Touch: ✅ Brand deals, promotions, podcast info, etc., email Sponsors and Affiliates: ⭐️ Bride and Groom Video - John's Personal Editor for Video: - $100 off the first project of $400, promo code JOHNBUNN100 ⭐️ Get 1500 Free Edits with Imagen.ai: ⭐️ Wanderlust Videos - Wedding Video Editing: - 10% Off discount code: JOHNBUNN10 ⭐️ Vidflow - Deliver your films and photos with the best - Try it free here ⭐️ Musicbed - The Best Place to License Music: - 14 day free trial ⭐️ Inly - CRM for creatives: - 10% off with promo code JOHN ⭐️ Storymix Media - Wedding Video Editing: ⭐️ Lemlii - CRM for creatives: Promo Code - JohnBunn25 (25% off any plan for 12 months) ⭐️ Multiply Media - - 15% off with promo code JOHNBUNN ⭐️ PlotLine Pro - AI Powered, Story First Filmmaking Tool - 3 Free days - ⭐️ Spingle - AI culling and editing - - 2 week free trial ⭐️ Honeybook - CRM for creatives: - 30% off ⭐️ Gamut - Color Presets and LUTs: ⭐️ Flodesk - Emails Made Easy: - 50% off The Shifting Focus Podcast, all rights reserved. All links are affiliate links and result in a commission for John Bunn Films if used. I appreciate the support. Help me by supporting my sponsors. #weddingvideography #weddingphotography #shiftingfocuspodcast 00:00 Welcome to Shifting Focus 02:15 Why my life and business feel different now 06:05 What the middle market actually is 10:42 Why the middle market is so dangerous 14:30 The patterns that keep creatives stuck 18:10 Why some creatives break out and others don’t 22:05 Busy vs intentional decision making 25:40 Chronic pain vs acute pain in business 30:05 What acute pain actually looked like for me 34:10 From volume to higher value bookings 37:10 Same revenue, less than half the work 39:10 What’s coming next and the framework ahead
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443. Why you are STUCK in the middle market PLUS something big 👀
01/05/2026
443. Why you are STUCK in the middle market PLUS something big 👀
You are first on the list to know when you click here: So many creatives are doing everything “right” and still feel stuck. They’re talented. They care deeply. They work hard. Yet year after year, their business looks mostly the same. In this episode of the Shifting Focus podcast, John Bunn reflects on the past year and shares his vision for 2026. He talks honestly about the role rest and reflection played in gaining clarity, why the middle market is the most dangerous place for creative businesses, and why talent alone is rarely the problem. Most education in the wedding industry is built for beginners. But what happens when you’re no longer new and still not where you want to be? This episode breaks down why so many capable creatives get stuck in the middle market, how misunderstanding your audience keeps you there, and why strategy matters more than effort at this stage. John also shares why he’s launching a new mastermind focused specifically on helping creatives build a clear plan, get unstuck, and move forward with confidence. If you’ve ever felt like you’re working hard but not making the progress you expected, this episode is for you. Today's Sponsor: ⭐️ Wanderlust Videos - Wedding Video Editing: - 10% Off discount code: JOHNBUNN10 🎧 Listen to the podcast on your favorite platform: 📱 Instagram: John Bunn - John Bunn Films: Get in Touch: ✅ Brand deals, promotions, podcast info, etc., email Sponsors and Affiliates: ⭐️ Bride and Groom Video - John's Personal Editor for Video: - $100 off the first project of $400, promo code JOHNBUNN100 ⭐️ Get 1500 Free Edits with Imagen.ai: ⭐️ Wanderlust Videos - Wedding Video Editing: - 10% Off discount code: JOHNBUNN10 ⭐️ Musicbed - The Best Place to License Music: - 14 day free trial ⭐️ Inly - CRM for creatives: - 10% off with promo code JOHN ⭐️ Storymix Media - Wedding Video Editing: ⭐️ Lemlii - CRM for creatives: Promo Code - JohnBunn25 (25% off any plan for 12 months) ⭐️ Multiply Media - - 15% off with promo code JOHNBUNN ⭐️ PlotLine Pro - AI Powered, Story First Filmmaking Tool - 3 Free days - ⭐️ Spingle - AI culling and editing - - 2 week free trial ⭐️ Honeybook - CRM for creatives: - 30% off ⭐️ Gamut - Color Presets and LUTs: ⭐️ Flodesk - Emails Made Easy: - 50% off The Shifting Focus Podcast, all rights reserved. All links are affiliate links and result in a commission for John Bunn Films if used. I appreciate the support. Help me by supporting my sponsors. #weddingvideography #weddingphotography #shiftingfocuspodcast
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442. Adding Photography After 10 Years in Video | Leslee Layton on Reinventing Her Brand
12/29/2025
442. Adding Photography After 10 Years in Video | Leslee Layton on Reinventing Her Brand
Be the FIRST to know about my private Mastermind Group: In this episode of Shifting Focus, John Bunn sits down with Leslee Layton, an Oklahoma based photographer and filmmaker who added photography to her brand after spending over a decade as a videographer. Leslee shares what it actually looked like to step into photography without starting over, how she worked through imposter syndrome, and why waiting until you feel ready is often the thing that keeps creatives stuck. They talk about navigating pricing differences between photo and video, building trust with planners and clients, and why genuine relationships matter more than chasing growth hacks. This conversation is honest, practical, and encouraging for photographers and filmmakers who feel the pull to evolve creatively while protecting what they have already built. Leslee Layton Website - Leslee Layton Instagram - 🎧 Listen to the podcast on your favorite platform: 📱 Instagram: John Bunn - John Bunn Films: Get in Touch: ✅ Brand deals, promotions, podcast info, etc., email Sponsors and Affiliates: ⭐️ Bride and Groom Video - John's Personal Editor for Video: - $100 off the first project of $400, promo code JOHNBUNN100 ⭐️ Get 1500 Free Edits with Imagen.ai: ⭐️ Wanderlust Videos - Wedding Video Editing: - 10% Off discount code: JOHNBUNN10 ⭐️ Musicbed - The Best Place to License Music: - 14 day free trial ⭐️ Inly - CRM for creatives: - 10% off with promo code JOHN ⭐️ Storymix Media - Wedding Video Editing: ⭐️ Lemlii - CRM for creatives: Promo Code - JohnBunn25 (25% off any plan for 12 months) ⭐️ Multiply Media - - 15% off with promo code JOHNBUNN ⭐️ PlotLine Pro - AI Powered, Story First Filmmaking Tool - 3 Free days - ⭐️ Spingle - AI culling and editing - - 2 week free trial ⭐️ Honeybook - CRM for creatives: - 30% off ⭐️ Gamut - Color Presets and LUTs: ⭐️ Flodesk - Emails Made Easy: - 50% off The Shifting Focus Podcast, all rights reserved. All links are affiliate links and result in a commission for John Bunn Films if used. I appreciate the support. Help me by supporting my sponsors. #weddingvideography #weddingphotography #shiftingfocuspodcast Chapters 00:00 Introduction to Leslee Layton 04:15 Adding photography after 10 years in video 08:41 Building confidence in a new creative lane 11:04 Learning curves and staying humble 15:09 First weddings as a photographer 20:07 Pricing photography versus videography 24:20 Networking with planners and vendors 31:40 Early challenges and mindset shifts 34:03 Building a portfolio and client trust 37:36 Genuine relationships over algorithms 40:20 Working through imposter syndrome 42:36 Expanding creativity without starting over 46:24 Mentorship and sustainable growth
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441. Why Most Wedding Pros Burn Out and How Summer Grace Avoided It
12/22/2025
441. Why Most Wedding Pros Burn Out and How Summer Grace Avoided It
Be the FIRST to know about my private Mastermind Group: In this episode of the Shifting Focus Podcast, I sit down with wedding photographer and educator Summer Grace to talk about burnout, sustainability, and what it actually takes to build a business that lasts. Summer shares how she transitioned from elopements to larger weddings, how COVID reshaped her priorities, and the role social media played in her early growth. We talk about designing intentional client experiences, why her engagement sessions are built differently, and how in person connection continues to matter in an increasingly online industry. We also dive into Summer School, the educational side of her brand, and how she is building community and long term support for photographers through education and shared experience. This conversation is about choosing longevity over pressure, creativity over constant growth, and building a wedding business that supports your life instead of consuming it. If you are feeling stretched thin, creatively drained, or questioning the pace of your business, this episode offers a clear look at what another path can look like. Summer Grace Website Summer Grace Instagram Summer School Education Summer Grace Podcast 🎧 Listen to the podcast on your favorite platform: 📱 Instagram: John Bunn - John Bunn Films: Get in Touch: ✅ Brand deals, promotions, podcast info, etc., email Sponsors and Affiliates: ⭐️ Bride and Groom Video - John's Personal Editor for Video: - $100 off the first project of $400, promo code JOHNBUNN100 ⭐️ Get 1500 Free Edits with Imagen.ai: ⭐️ Wanderlust Videos - Wedding Video Editing: - 10% Off discount code: JOHNBUNN10 ⭐️ Musicbed - The Best Place to License Music: - 14 day free trial ⭐️ Inly - CRM for creatives: - 10% off with promo code JOHN ⭐️ Storymix Media - Wedding Video Editing: ⭐️ Lemlii - CRM for creatives: Promo Code - JohnBunn25 (25% off any plan for 12 months) ⭐️ Multiply Media - - 15% off with promo code JOHNBUNN ⭐️ PlotLine Pro - AI Powered, Story First Filmmaking Tool - 3 Free days - ⭐️ Spingle - AI culling and editing - - 2 week free trial ⭐️ Honeybook - CRM for creatives: - 30% off ⭐️ Gamut - Color Presets and LUTs: ⭐️ Flodesk - Emails Made Easy: - 50% off The Shifting Focus Podcast, all rights reserved. All links are affiliate links and result in a commission for John Bunn Films if used. I appreciate the support. Help me by supporting my sponsors. #weddingvideography #weddingphotography #shiftingfocuspodcast CHAPTER MARKERS 00:00 Introducing Summer Grace and the burnout conversation 04:30 Transitioning from elopements to larger weddings 06:57 Social media and early business growth 09:53 How COVID reshaped Summer’s priorities 20:19 Education and diversified income streams 23:28 What sustainability actually looks like in practice 25:30 Taking creative risks without burning out 29:47 Designing meaningful client experiences 44:11 Building community through education 46:17 Final thoughts and what’s next
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440. Growing Her Instagram to 110k Followers Using THIS Strategy | Staci Brucks Photography
12/15/2025
440. Growing Her Instagram to 110k Followers Using THIS Strategy | Staci Brucks Photography
Be the FIRST to know about my private Mastermind Group: In this episode of the Shifting Focus Podcast, John Bunn sits down with Staci Brucks, a wedding photographer who grew her Instagram following to over 110,000 by doing something most people avoid. She stopped overthinking and started taking action. Instead of waiting for perfect posts, perfect captions, or perfect timing, Staci focused on consistency, alignment, and showing up as herself online. That single shift led to real momentum, brand deals, and sustainable growth without chasing trends or algorithms. • Why overthinking stalls growth • The difference between strategy and momentum • How consistency builds trust faster than perfection • Posting before you feel ready • Building relationships that create referrals • Using Instagram as a business tool, not a stress machine • Balancing creativity with professionalism • Creating efficient workflows • Working smarter with tools and systems • Staying aligned while you grow Follow Staci: Website Instagram 🎧 Listen to the podcast on your favorite platform: 📱 Instagram: John Bunn - John Bunn Films: Get in Touch: ✅ Brand deals, promotions, podcast info, etc., email Sponsors and Affiliates: ⭐️ Bride and Groom Video - John's Personal Editor for Video: - $100 off the first project of $400, promo code JOHNBUNN100 ⭐️ Get 1500 Free Edits with Imagen.ai: ⭐️ Wanderlust Videos - Wedding Video Editing: - 10% Off discount code: JOHNBUNN10 ⭐️ Musicbed - The Best Place to License Music: - 14 day free trial ⭐️ Inly - CRM for creatives: - 10% off with promo code JOHN ⭐️ Storymix Media - Wedding Video Editing: ⭐️ Lemlii - CRM for creatives: Promo Code - JohnBunn25 (25% off any plan for 12 months) ⭐️ Multiply Media - - 15% off with promo code JOHNBUNN ⭐️ PlotLine Pro - AI Powered, Story First Filmmaking Tool - 3 Free days - ⭐️ Spingle - AI culling and editing - - 2 week free trial ⭐️ Honeybook - CRM for creatives: - 30% off ⭐️ Gamut - Color Presets and LUTs: ⭐️ Flodesk - Emails Made Easy: - 50% off The Shifting Focus Podcast, all rights reserved. All links are affiliate links and result in a commission for John Bunn Films if used. I appreciate the support. Help me by supporting my sponsors. #weddingvideography #weddingphotography #shiftingfocuspodcast Chapters: 00:00 Staci’s journey into photography 02:03 Transitioning from corporate to creative 04:58 Business model and client relationships 07:46 Pricing and wedding coverage 11:05 Finding the right clients 14:03 Marketing and momentum 16:57 Networking and referrals 23:15 The power of small gestures 26:04 Client relationships in action 27:00 Authentic social media strategy 34:51 Editing workflow and efficiency 43:55 Balancing art and business 52:49 Overcoming self doubt 57:35 Personal branding on social media 58:47 Building confidence 59:19 Authentic connections 59:22 Booking higher budget clients
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439. The BEST interview I did in 2025?
12/11/2025
439. The BEST interview I did in 2025?
Be the first to know when I launch my Mastermind Group: Are you feeling stuck in the middle market? I am working on an exclusive 12 week Mastermind Group that launches in January. We are going to walk through the 3 areas of your business you need to be focused on in order to get unstuck from the middle. I guarantee this will show you the exact areas you are missing it, and give you the tools to take them to the next level, so you can stop getting vanilla work. Hit the link to be the first to know when it goes live: In today's bonus episode, I sit down with Ryan Koral from the Grow Your Video Business Podcast and get interviewed by him. I think this episode is full of gold for you to really take into action in 2026. Also, be sure to check out Ryan's podcast here: 🎧 Listen to the podcast on your favorite platform: 📱 Instagram: John Bunn - John Bunn Films: Get in Touch: ✅ Brand deals, promotions, podcast info, etc., email Sponsors and Affiliates: ⭐️ Bride and Groom Video - John's Personal Editor for Video: - $100 off the first project of $400, promo code JOHNBUNN100 ⭐️ Get 1500 Free Edits with Imagen.ai: ⭐️ Wanderlust Videos - Wedding Video Editing: - 10% Off discount code: JOHNBUNN10 ⭐️ Musicbed - The Best Place to License Music: - 14 day free trial ⭐️ Inly - CRM for creatives: - 10% off with promo code JOHN ⭐️ Storymix Media - Wedding Video Editing: ⭐️ Lemlii - CRM for creatives: Promo Code - JohnBunn25 (25% off any plan for 12 months) ⭐️ Multiply Media - - 15% off with promo code JOHNBUNN ⭐️ PlotLine Pro - AI Powered, Story First Filmmaking Tool - 3 Free days - ⭐️ Spingle - AI culling and editing - - 2 week free trial ⭐️ Honeybook - CRM for creatives: - 30% off ⭐️ Gamut - Color Presets and LUTs: ⭐️ Flodesk - Emails Made Easy: - 50% off The Shifting Focus Podcast, all rights reserved. All links are affiliate links and result in a commission for John Bunn Films if used. I appreciate the support. Help me by supporting my sponsors. #weddingvideography #weddingphotography #shiftingfocuspodcast
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438. Finding Story Faster with Hello Tomorrow Films and Plotline Pro
12/08/2025
438. Finding Story Faster with Hello Tomorrow Films and Plotline Pro
In this episode of the Shifting Focus Podcast, John Bunn sits down with Hello Tomorrow Films to unpack how great wedding films are built through story, not just cinematography. This conversation dives into how to develop a recognizable style, differentiate your brand in a competitive market, and build real relationships that fuel long-term success. The team also introduces Plotline Pro, an AI tool built specifically for filmmakers that helps uncover story hidden inside long-form audio. By organizing dialogue, identifying speakers, and revealing story structure, Plotline Pro gives filmmakers a faster and clearer way to shape narrative without sacrificing creativity or emotion. Whether you are refining your voice, rebuilding momentum, or looking for better systems inside your workflow, this episode offers a behind-the-scenes look at how one brand has built a business rooted in story, relationships, and intentional creativity. Check out Plotline Pro: If you are looking for mentorship and a small group of creatives who are serious about building a business with clarity and direction, get on the waitlist for my online mastermind. Send an email to with the subject line MENTORSHIP or join the waitlist here: Follow Hello Tomorrow Films: Website: Instagram: 🎧 Listen to the podcast on your favorite platform: 📱 Instagram: John Bunn - John Bunn Films: Get in Touch: ✅ Brand deals, promotions, podcast info, etc., email john@johnbunnfilms.com Sponsors and Affiliates: ⭐️ Bride and Groom Video - John's Personal Editor for Video: - $100 off the first project of $400, promo code JOHNBUNN100 ⭐️ Get 1500 Free Edits with Imagen.ai: ⭐️ Wanderlust Videos - Wedding Video Editing: - 10% Off discount code: JOHNBUNN10 ⭐️ Musicbed - The Best Place to License Music: - 14 day free trial ⭐️ Inly - CRM for creatives: - 10% off with promo code JOHN ⭐️ Storymix Media - Wedding Video Editing: ⭐️ Lemlii - CRM for creatives: Promo Code - JohnBunn25 (25% off any plan for 12 months) ⭐️ Multiply Media - - 15% off with promo code JOHNBUNN ⭐️ PlotLine Pro - AI Powered, Story First Filmmaking Tool - 3 Free days - ⭐️ Spingle - AI culling and editing - - 2 week free trial ⭐️ Honeybook - CRM for creatives: - 30% off ⭐️ Gamut - Color Presets and LUTs: ⭐️ Flodesk - Emails Made Easy: - 50% off The Shifting Focus Podcast, all rights reserved. All links are affiliate links and result in a commission for John Bunn Films if used. I appreciate the support. Help me by supporting my sponsors. Chapters 00:00 Introduction to Hello Tomorrow Films 01:18 Networking and building real relationships 16:02 Branding and identity in wedding filmmaking 18:55 Developing a unique style and creative voice 21:59 Navigating introversion in business 24:59 The balance between art and business 32:14 Building a strong brand 33:46 The role of story in wedding films 34:52 Introducing Plotline Pro 40:12 The development of Plotline Pro 42:36 User feedback and experience 44:22 AI and the future of filmmaking 47:15 Plotline Pro features 48:52 Final thoughts and community #weddingvideography #weddingphotography #shiftingfocuspodcast
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437. Nobody Books You For Your Work (They Book You For Trust) w/ John Bunn
12/01/2025
437. Nobody Books You For Your Work (They Book You For Trust) w/ John Bunn
Nobody books you because you are good enough. They book you because they trust you. 📧 Sign up to learn about John's Private Mentorship Group by emailing In this episode of the Shifting Focus Podcast, John Bunn shares real stories from the last year of his business and shows why relationships, reliability, and reputation matter more than raw talent. This is not a theory episode. It is a look at how trust quietly compounds into better clients, higher level bookings, and long term momentum. John explains how one relationship can change everything, why slow money often turns into fast money, and how being dependable builds a brand that no algorithm can replace. If you are tired of chasing leads and want to build something that lasts, this episode will change the way you think about growth. 00:00 Why Trust Matters More Than Talent 02:18 Nobody Books You For Your Work 05:10 The Montana Wake Up Call 08:42 Every Booking Is a Branch 12:33 Slow Money Versus Fast Money 16:01 Reputation Travels Faster Than Marketing 19:47 Why Trust Pays Late But Pays Big 23:20 What Luxury Really Means 26:04 Dependable Beats Impressive 28:35 What Comes Next Key Takeaways Trust is what gets you chosen, not your work. Every wedding you book is a new branch on your business tree. Trust compounds silently until it suddenly shows up in big ways. Your reputation moves faster than any marketing strategy. Luxury is built on safety and reliability, not flash. Trust pays slowly at first and then multiplies later. The fastest way to grow is to be dependable, not impressive. Relationships work, they just do not work quickly. Being calm and steady on a wedding day builds your future. Trust is only one piece of a much bigger picture. 📱 Instagram: John Bunn - http://bit.ly/2AYTiE2 John Bunn Films: https://bit.ly/43S3866 Get in Touch: ✅ Brand deals, promotions, podcast info, etc., email john@johnbunnfilms.com Sponsors and Affiliates: ⭐️ Bride and Groom Video - John's Personal Editor for Video: https://bridengroom.video/johnbunn/ - $100 off the first project of $400, promo code JOHNBUNN100 ⭐️ Get 1500 Free Edits with Imagen.ai: https://imagen-ai.com/?ref=johnbunn ⭐️ Wanderlust Videos - Wedding Video Editing: http://bit.ly/46JuGyF - 10% Off discount code: JOHNBUNN10 ⭐️ Musicbed - The Best Place to License Music: https://bit.ly/45HQjhC - 14 day free trial ⭐️ Inly - CRM for creatives: https://bit.ly/41Akxkf - 10% off with promo code JOHN ⭐️ Storymix Media - Wedding Video Editing: https://bit.ly/47rrN5E ⭐️ Lemlii - CRM for creatives: https://bit.ly/45rhAnl Promo Code - JohnBunn25 (25% off any plan for 12 months) ⭐️ Multiply Media - https://bit.ly/46OdZCe - 15% off with promo code JOHNBUNN ⭐️ Spingle - AI culling and editing - https://bit.ly/4m80XnZ - 2 week free trial ⭐️ Honeybook - CRM for creatives: https://bit.ly/4lmrKvf - 30% off ⭐️ Gamut - Color Presets and LUTs: https://bit.ly/3HltJCj ⭐️ Flodesk - Emails Made Easy: https://bit.ly/4md3ltE - 50% off The Shifting Focus Podcast, all rights reserved. All links are affiliate links and result in a commission for John Bunn Films if used. I appreciate the support. Help me by supporting my sponsors. #weddingvideography #weddingphotography #shiftingfocuspodcast
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436. The Real Strategy Behind Getting Booked by Top Planners
11/24/2025
436. The Real Strategy Behind Getting Booked by Top Planners
In this episode of the Shifting Focus Podcast, John Bunn pulls back the curtain on what really moves the needle when it comes to getting noticed, trusted, and booked by top wedding planners. Fresh off a packed wedding season and a retreat surrounded by elite planners, John unpacks the mindset shifts, the strategy, and the long-game approach that has helped him grow his business into the luxury space. This one is all about relationships, presence, value, and consistency. Not hacks. Not shortcuts. Just the intentional work that builds a brand planners want to refer again and again. John also shares a teaser for an upcoming mentorship experience designed for creatives ready to level up in 2025. Want to join my private mentorship group that is coming up? email and say 'i want mentorship' to be added to the list for more info as soon as it is available. 🎧 Listen to the podcast on your favorite platform: 📱 Instagram: John Bunn - John Bunn Films: Get in Touch: ✅ Brand deals, promotions, podcast info, etc., email Sponsors and Affiliates: ⭐️ Bride and Groom Video - John's Personal Editor for Video: - $100 off the first project of $400, promo code JOHNBUNN100 ⭐️ Get 1500 Free Edits with Imagen.ai: ⭐️ Wanderlust Videos - Wedding Video Editing: - 10% Off discount code: JOHNBUNN10 ⭐️ Musicbed - The Best Place to License Music: - 14 day free trial ⭐️ Inly - CRM for creatives: - 10% off with promo code JOHN ⭐️ Storymix Media - Wedding Video Editing: ⭐️ Lemlii - CRM for creatives: Promo Code - JohnBunn25 (25% off any plan for 12 months) ⭐️ Multiply Media - - 15% off with promo code JOHNBUNN ⭐️ Spingle - AI culling and editing - - 2 week free trial ⭐️ Honeybook - CRM for creatives: - 30% off ⭐️ Gamut - Color Presets and LUTs: ⭐️ Flodesk - Emails Made Easy: - 50% off The Shifting Focus Podcast, all rights reserved. All links are affiliate links and result in a commission for John Bunn Films if used. I appreciate the support. Help me by supporting my sponsors. 00:00 Thanksgiving Reflections and Wedding Season Wrap-Up 02:23 Insights from the Wedding Crashers Retreat 05:30 Building Relationships with Wedding Planners 09:34 Adding Value to Planners: The Key to Success 12:23 The Importance of Reciprocity in Relationships 16:19 Playing Chess, Not Checkers 20:12 Showing Up Big on Wedding Days 23:31 Staying Top of Mind After the Wedding 27:22 Consistency and Presence in the Wedding Industry 31:08 Earning Your Way into Planner Circles 35:24 Mentorship and Future Opportunities #weddingvideography #weddingphotography #shiftingfocuspodcast
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435. From Discount Weddings to 20K Bookings: A Year of Transformation
11/17/2025
435. From Discount Weddings to 20K Bookings: A Year of Transformation
In this solo episode of Shifting Focus, I’m breaking down the exact steps I took to go from charging half my worth to securing $20,000 wedding bookings in just one year. This is the real behind-the-scenes story of how I rebuilt my business, redefined my brand, and committed to the kind of consistency that actually moves the needle. I’m sharing the moment things shifted for me, starting with a $7,500 wedding that changed everything. Instead of seeing it as a setback, it became the catalyst that reignited my passion and reminded me what was possible when I treated every project as an opportunity. We’ll dig into how brand perception shapes your pricing, why consistency on social media matters more than ever, and how intentional networking opened the doors to planners and vendors who trusted me with bigger and better work. If you’ve ever felt stuck, undervalued, or unsure how to elevate your business, this episode is your roadmap. What you’ll learn: • How shifting your brand perception changes what you can charge • Why consistency on Instagram led to over a million monthly story views • How networking and in-person connections accelerated my bookings • The mindset shifts that helped me grow into a luxury creator • Why every project, even discounted ones, can build long-term momentum Whether you’re a filmmaker, photographer, planner, or any type of creative business owner, these lessons apply. This past year has proven that when you get intentional about your brand and how you show up, your business can transform faster than you think. 🎧 Listen to the podcast on your favorite platform: https://bit.ly/4owsWiM 📱 Instagram: John Bunn - http://bit.ly/2AYTiE2 John Bunn Films: https://bit.ly/43S3866 Get in Touch: ✅ Brand deals, promotions, podcast info, etc., email john@johnbunnfilms.com Sponsors and Affiliates: ⭐️ Bride and Groom Video - John's Personal Editor for Video: https://bridengroom.video/johnbunn/ - $100 off the first project of $400, promo code JOHNBUNN100 ⭐️ Get 1500 Free Edits with Imagen.ai: https://imagen-ai.com/?ref=johnbunn ⭐️ Wanderlust Videos - Wedding Video Editing: http://bit.ly/46JuGyF - 10% Off discount code: JOHNBUNN10 ⭐️ Musicbed - The Best Place to License Music: https://bit.ly/45HQjhC - 14 day free trial ⭐️ Inly - CRM for creatives: https://bit.ly/41Akxkf - 10% off with promo code JOHN ⭐️ Storymix Media - Wedding Video Editing: https://bit.ly/47rrN5E ⭐️ Lemlii - CRM for creatives: https://bit.ly/45rhAnl Promo Code - JohnBunn25 (25% off any plan for 12 months) ⭐️ Multiply Media - https://bit.ly/46OdZCe - 15% off with promo code JOHNBUNN ⭐️ Spingle - AI culling and editing - https://bit.ly/4m80XnZ - 2 week free trial ⭐️ Honeybook - CRM for creatives: https://bit.ly/4lmrKvf - 30% off ⭐️ Gamut - Color Presets and LUTs: https://bit.ly/3HltJCj ⭐️ Flodesk - Emails Made Easy: https://bit.ly/4md3ltE - 50% off The Shifting Focus Podcast, all rights reserved. All links are affiliate links and result in a commission for John Bunn Films if used. I appreciate the support. Help me by supporting my sponsors. #weddingvideography #weddingphotography #shiftingfocuspodcast
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434. HTFW is Back?? - The Future of How to Film Weddings with Jaired Sullivan
11/14/2025
434. HTFW is Back?? - The Future of How to Film Weddings with Jaired Sullivan
In this episode of Shifting Focus with John Bunn, we sit down with Jared Sullivan, the new leader of How to Film Weddings, to talk about the exciting next chapter for one of the most beloved communities in the wedding filmmaking world. Jared opens up about his 13-year journey as a filmmaker, how his YouTube channel began during COVID, and what inspired him to carry the legacy of How to Film Weddings forward. From the challenges of growing on YouTube to his vision for a fresh, community-driven future, this conversation is packed with insight for filmmakers, educators, and creatives alike. Subscribe to the new HTFW Show: 🎥 Explore the new era of How to Film Weddings: [ ](https://howtofilmweddings.com) 📸 Follow How to Film Weddings on Instagram: [ ](https://www.instagram.com/howtofilmweddings) 🎧 Listen to the podcast on your favorite platform: https://bit.ly/4owsWiM 📱 Instagram: John Bunn - John Bunn Films: Get in Touch: ✅ Brand deals, promotions, podcast info, etc., email john@johnbunnfilms.com Sponsors and Affiliates: ⭐️ Bride and Groom Video - John's Personal Editor for Video: - $100 off the first project of $400, promo code JOHNBUNN100 ⭐️ Get 1500 Free Edits with Imagen.ai: ⭐️ Wanderlust Videos - Wedding Video Editing: - 10% Off discount code: JOHNBUNN10 ⭐️ Musicbed - The Best Place to License Music: - 14 day free trial ⭐️ Inly - CRM for creatives: - 10% off with promo code JOHN ⭐️ Storymix Media - Wedding Video Editing: ⭐️ Lemlii - CRM for creatives: Promo Code - JohnBunn25 (25% off any plan for 12 months) ⭐️ Multiply Media - - 15% off with promo code JOHNBUNN ⭐️ Spingle - AI culling and editing - - 2 week free trial ⭐️ Honeybook - CRM for creatives: - 30% off ⭐️ Gamut - Color Presets and LUTs: ⭐️ Flodesk - Emails Made Easy: - 50% off The Shifting Focus Podcast, all rights reserved. All links are affiliate links and result in a commission for John Bunn Films if used. I appreciate the support. Help me by supporting my sponsors. #weddingvideography #weddingphotography #shiftingfocuspodcast 00:00 Introduction and Background 02:35 Jared's Journey in Wedding Filmmaking 05:41 The Growth of How to Film Weddings Community 08:38 Transitioning Leadership: The Handoff 11:48 The Future of How to Film Weddings 14:41 Jared's Vision and Plans 17:52 Community and Collaboration 20:41 Final Thoughts and Reflections
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433. Behind the Details of Ultra-Luxury Wedding Design - Ink and Press Co, Mikyla Marie Manu
11/10/2025
433. Behind the Details of Ultra-Luxury Wedding Design - Ink and Press Co, Mikyla Marie Manu
Behind the Details of Ultra Luxury Wedding Design In this episode John sits down with Mikyla Marie Manu of Ink & Press Co., a master stationer and calligrapher working at the highest tier of the wedding industry. They dive deep into what it means to craft ultra luxury weddings, the stationer’s role from first concept to final piece, how event branding elevates the entire day, and why collaboration and emotional investment are key. Mikyla shares how she partners with planners and creatives to deliver refined, meaningful experiences that go far beyond paper. They talk about pricing with purpose, the magic of meticulous detail, balancing artistry and business, and why “done” can be better than “perfect” in practical creative work. Check out Mikyla’s podcast here: [](https://cultive.inkandpressco.com/podcast) Check out her course with promo code JOHNBUNN20 here: [](https://cultive.inkandpressco.com/) Follow her on Instagram here: [](https://www.instagram.com/inkandpressco/) Visit her website here: [https://inkandpressco.com/]( ) 🎧 Listen to the podcast on your favorite platform: 📱 Instagram: John Bunn - John Bunn Films: Get in Touch: ✅ Brand deals, promotions, podcast info, etc., email john@johnbunnfilms.com Sponsors and Affiliates: ⭐️ Bride and Groom Video - John's Personal Editor for Video: - $100 off the first project of $400, promo code JOHNBUNN100 ⭐️ Get 1500 Free Edits with Imagen.ai: ⭐️ Wanderlust Videos - Wedding Video Editing: - 10% Off discount code: JOHNBUNN10 ⭐️ Musicbed - The Best Place to License Music: - 14 day free trial ⭐️ Inly - CRM for creatives: - 10% off with promo code JOHN ⭐️ Storymix Media - Wedding Video Editing: ⭐️ Lemlii - CRM for creatives: Promo Code - JohnBunn25 (25% off any plan for 12 months) ⭐️ Multiply Media - - 15% off with promo code JOHNBUNN ⭐️ Spingle - AI culling and editing - - 2 week free trial ⭐️ Honeybook - CRM for creatives: - 30% off ⭐️ Gamut - Color Presets and LUTs: ⭐️ Flodesk - Emails Made Easy: - 50% off The Shifting Focus Podcast, all rights reserved. All links are affiliate links and result in a commission for John Bunn Films if used. I appreciate the support. Help me by supporting my sponsors. Takeaways Makayla is a stationer and calligrapher specializing in luxury weddings. Event branding is crucial in creating a cohesive wedding experience. Pricing for high-end stationery services can reach upwards of $75,000. Collaboration among vendors enhances the overall event experience. A stationer is involved from the beginning to the end of the wedding planning process. Attention to detail is essential in luxury wedding stationery. Done is better than perfect when it comes to creative work. Building relationships with planners is key to securing high-end clients. The emotional investment in ultra luxury events can be significant. Hands-on creation is a rewarding aspect of being a stationer. Chapters 00:00 Introduction to Event Branding and Stationery 04:54 The Role of a Stationer in Weddings 07:56 Investment in Event Branding 10:37 Collaboration with Wedding Planners 13:56 Building Relationships and Brand Voice 16:48 The Journey of a Stationer 18:17 Attention to Detail in Client Experience 35:42 Creating Memorable Hospitality Experiences 40:07 The Importance of Professionalism in Event Planning 42:59 Building Strong Vendor Relationships 49:38 Balancing Creativity and Business 56:14 The Artistic Journey and Personal Growth 01:00:31 Educational Resources and Community Engagement #weddingvideography #weddingphotography #shiftingfocuspodcast
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432. What I’ve Learned About the Luxury Market — The Truth No One Talks About
11/03/2025
432. What I’ve Learned About the Luxury Market — The Truth No One Talks About
Most creatives think breaking into the luxury wedding market is all about having the best work. But after nearly 20 years in the industry, I’ve learned that luxury isn’t just about visuals. It’s about the experience you provide. In this episode of Shifting Focus, I’m sharing the real lessons I’ve learned while leveling up my wedding filmmaking brand. From building deeper relationships with planners and vendors to curating a high-touch client experience, I’m diving into what actually moves the needle in high-end weddings. We’ll talk about: • Why quality work alone won’t get you into the luxury market • How branding goes way beyond a logo • The role networking and social media play in creating demand • Why details and client care matter more than ever • How to understand and attract your ideal high-end clients If you’re ready to confidently step into the luxury space, and stay there, this one’s for you. Subscribe for more weekly episodes on business growth, branding, and the creative mindset it takes to thrive in this industry. 🎧 Listen to the podcast on your favorite platform: https://bit.ly/4owsWiM 📱 Instagram: John Bunn - John Bunn Films: Get in Touch: ✅ Brand deals, promotions, podcast info, etc., email john@johnbunnfilms.com Sponsors and Affiliates: ⭐️ Bride and Groom Video - John's Personal Editor for Video: - $100 off the first project of $400, promo code JOHNBUNN100 ⭐️ Get 1500 Free Edits with Imagen.ai: ⭐️ Wanderlust Videos - Wedding Video Editing: - 10% Off discount code: JOHNBUNN10 ⭐️ Musicbed - The Best Place to License Music: - 14 day free trial ⭐️ Inly - CRM for creatives: - 10% off with promo code JOHN ⭐️ Storymix Media - Wedding Video Editing: ⭐️ Lemlii - CRM for creatives: Promo Code - JohnBunn25 (25% off any plan for 12 months) ⭐️ Multiply Media - - 15% off with promo code JOHNBUNN ⭐️ Spingle - AI culling and editing - - 2 week free trial ⭐️ Honeybook - CRM for creatives: - 30% off ⭐️ Gamut - Color Presets and LUTs: ⭐️ Flodesk - Emails Made Easy: - 50% off The Shifting Focus Podcast, all rights reserved. All links are affiliate links and result in a commission for John Bunn Films if used. I appreciate the support. Help me by supporting my sponsors. #weddingvideography #weddingphotography #shiftingfocuspodcast
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431. The Bridal Theory - Instagram in 2026
10/27/2025
431. The Bridal Theory - Instagram in 2026
In this episode of Shifting Focus, host John Bunn talks with Amanda Writesman, founder of The Bridal Theory, about how wedding creatives can master their marketing strategies heading into engagement season. They dive deep into how Instagram continues to evolve heading into 2026 and why it remains one of the most powerful platforms for visibility, connection, and brand growth. Amanda breaks down what’s actually working on social media right now, how to build a strategic content plan, and how to use analytics and insights to create posts that convert. You’ll also hear how to find the balance between creativity and business, how to market yourself without feeling salesy, and what every creative should be doing to prepare for the next engagement season. If you’re a wedding photographer, videographer, planner, or creative entrepreneur who wants to grow your business on Instagram in 2026, this episode is packed with insights you can use immediately. Connect with Amanda: Website: Instagram: 🎧 Listen to the podcast on your favorite platform: https://bit.ly/4owsWiM 📱 Instagram: John Bunn - http://bit.ly/2AYTiE2 John Bunn Films: Get in Touch: ✅ Brand deals, promotions, podcast info, etc., email Sponsors and Affiliates: ⭐️ Bride and Groom Video - John's Personal Editor for Video: https://bridengroom.video/johnbunn/ - $100 off the first project of $400, promo code JOHNBUNN100 ⭐️ Get 1500 Free Edits with Imagen.ai: ⭐️ Wanderlust Videos - Wedding Video Editing: http://bit.ly/46JuGyF - 10% Off discount code: JOHNBUNN10 ⭐️ Musicbed - The Best Place to License Music: https://bit.ly/45HQjhC - 14 day free trial ⭐️ Inly - CRM for creatives: https://bit.ly/41Akxkf - 10% off with promo code JOHN ⭐️ Storymix Media - Wedding Video Editing: ⭐️ Lemlii - CRM for creatives: https://bit.ly/45rhAnl Promo Code - JohnBunn25 (25% off any plan for 12 months) ⭐️ Multiply Media - https://bit.ly/46OdZCe - 15% off with promo code JOHNBUNN ⭐️ Spingle - AI culling and editing - https://bit.ly/4m80XnZ - 2 week free trial ⭐️ Honeybook - CRM for creatives: https://bit.ly/4lmrKvf - 30% off ⭐️ Gamut - Color Presets and LUTs: ⭐️ Flodesk - Emails Made Easy: https://bit.ly/4md3ltE - 50% off The Shifting Focus Podcast, all rights reserved. All links are affiliate links and result in a commission for John Bunn Films if used. I appreciate the support. Help me by supporting my sponsors. #weddingvideography #weddingphotography #shiftingfocuspodcast
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430. Michael Cassara - Navigating the Wedding Industry
10/20/2025
430. Michael Cassara - Navigating the Wedding Industry
In this episode, I sit down with wedding photographer and podcast host Michael Cassara to talk about what it really takes to build a thriving business in today’s creative industry. Michael shares his journey from leaving a corporate job to going all in on photography, how he navigated the challenges of the pandemic, and why client experience has been the key to his success. We also dig into the growth of his show, The Vendor Table, and how it has become more than just a podcast. It’s a platform that connects and educates wedding professionals. Together, we talk about the balance between creativity and efficiency, juggling multiple ventures, and the importance of structure, self care, and community in this business. If you’ve ever struggled with burnout, felt torn between passion and process, or wondered how to keep growing without losing yourself in the noise, this conversation is for you. Check out Michael's website here: Check him out on Instagram here: Follow the podcast here: Check out The Vendor Table on Instagram here: 🎧 Listen to the podcast on your favorite platform: 📱 Instagram: John Bunn - John Bunn Films: Get in Touch: ✅ Brand deals, promotions, podcast info, etc., email Sponsors and Affiliates: ⭐️ Bride and Groom Video - John's Personal Editor for Video: - $100 off the first project of $400, promo code JOHNBUNN100 ⭐️ Get 1500 Free Edits with Imagen.ai: ⭐️ Wanderlust Videos - Wedding Video Editing: - 10% Off discount code: JOHNBUNN10 ⭐️ Musicbed - The Best Place to License Music: - 14 day free trial ⭐️ Inly - CRM for creatives: - 10% off with promo code JOHN ⭐️ Storymix Media - Wedding Video Editing: ⭐️ Lemlii - CRM for creatives: Promo Code - JohnBunn25 (25% off any plan for 12 months) ⭐️ Multiply Media - - 15% off with promo code JOHNBUNN ⭐️ Spingle - AI culling and editing - - 2 week free trial ⭐️ Honeybook - CRM for creatives: - 30% off ⭐️ Gamut - Color Presets and LUTs: ⭐️ Flodesk - Emails Made Easy: - 50% off The Shifting Focus Podcast, all rights reserved. All links are affiliate links and result in a commission for John Bunn Films if used. I appreciate the support. Help me by supporting my sponsors.
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429. Danielle Ambry - Building a Photography Brand // Shifting Focus Podcast
10/13/2025
429. Danielle Ambry - Building a Photography Brand // Shifting Focus Podcast
In this episode of the Shifting Focus podcast, host John Bunn interviews photographer Danielle Ambry, who shares her journey from being a graphic designer to a successful wedding photographer. Danielle discusses her passion for education, her approach to pricing, and the importance of personal branding and social media in growing her business. She also delves into her expertise in flash photography, offering insights into her course designed to help photographers master this skill. The conversation highlights the significance of authenticity, audience engagement, and continuous learning in the creative industry. Instagram: Website: Youtube: Flash Course: JOHNBUNN10 for 10% off 🎧 Listen to the podcast on your favorite platform: 📱 Instagram: John Bunn - John Bunn Films: Get in Touch: ✅ Brand deals, promotions, podcast info, etc., email john@johnbunnfilms.com Sponsors and Affiliates: ⭐️ Bride and Groom Video - John's Personal Editor for Video: https://bridengroom.video/johnbunn/ - $100 off the first project of $400, promo code JOHNBUNN100 ⭐️ Get 1500 Free Edits with Imagen.ai: ⭐️ Wanderlust Videos - Wedding Video Editing: http://bit.ly/46JuGyF - 10% Off discount code: JOHNBUNN10 ⭐️ Musicbed - The Best Place to License Music: https://bit.ly/45HQjhC - 14 day free trial ⭐️ Inly - CRM for creatives: https://bit.ly/41Akxkf - 10% off with promo code JOHN ⭐️ Storymix Media - Wedding Video Editing: ⭐️ Lemlii - CRM for creatives: https://bit.ly/45rhAnl Promo Code - JohnBunn25 (25% off any plan for 12 months) ⭐️ Multiply Media - https://bit.ly/46OdZCe - 15% off with promo code JOHNBUNN ⭐️ Spingle - AI culling and editing - https://bit.ly/4m80XnZ - 2 week free trial ⭐️ Honeybook - CRM for creatives: https://bit.ly/4lmrKvf - 30% off ⭐️ Gamut - Color Presets and LUTs: ⭐️ Flodesk - Emails Made Easy: https://bit.ly/4md3ltE - 50% off The Shifting Focus Podcast, all rights reserved. All links are affiliate links and result in a commission for John Bunn Films if used. I appreciate the support. Help me by supporting my sponsors. Danielle emphasizes the importance of personal branding in photography. She shares her journey from graphic design to wedding photography. Pricing should reflect passion and connection with clients. Social media is a powerful tool for building relationships with clients. Flash photography can enhance images in challenging lighting conditions. Mistakes are valuable learning opportunities in photography. Engaging with the audience on social media builds trust and familiarity. Danielle's course on flash photography is designed for quick learning. Continuous learning and adaptation are key to success in photography. Danielle aims to create more digital products to balance work and family life.
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428. Katelyn James - Building a Multi-Seven Figure Business
10/06/2025
428. Katelyn James - Building a Multi-Seven Figure Business
Katelyn James joins me on Shifting Focus to share how she went from shooting weddings in college to building a multi seven figure education platform. We dig into what it really takes to stay consistent, build trust with your audience, and create a brand that lasts. Katelyn opens up about the challenges behind success, the power of personal branding, and why embracing change is key to long term growth. Check out Katelyn's site here: Take the 'Find Your Fix' Quiz: Follow on IG: and 🎧 Listen to the podcast on your favorite platform: 📱 Instagram: John Bunn - John Bunn Films: Get in Touch: ✅ Brand deals, promotions, podcast info, etc., email Sponsors and Affiliates: ⭐️ Bride and Groom Video - John's Personal Editor for Video: - $100 off the first project of $400, promo code JOHNBUNN100 ⭐️ Get 1500 Free Edits with Imagen.ai: ⭐️ Wanderlust Videos - Wedding Video Editing: - 10% Off discount code: JOHNBUNN10 ⭐️ Musicbed - The Best Place to License Music: - 14 day free trial ⭐️ Inly - CRM for creatives: - 10% off with promo code JOHN ⭐️ Storymix Media - Wedding Video Editing: ⭐️ Lemlii - CRM for creatives: Promo Code - JohnBunn25 (25% off any plan for 12 months) ⭐️ Multiply Media - - 15% off with promo code JOHNBUNN ⭐️ Spingle - AI culling and editing - - 2 week free trial ⭐️ Gamut - Color Presets and LUTs: ⭐️ Flodesk - Emails Made Easy: - 50% off The Shifting Focus Podcast, all rights reserved. All links are affiliate links and result in a commission for John Bunn Films if used. I appreciate the support. Help me by supporting my sponsors. #weddingvideography #weddingphotography #shiftingfocuspodcast
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427. Sam Jacobson - The Future of AI in the Wedding Industry
09/29/2025
427. Sam Jacobson - The Future of AI in the Wedding Industry
In this conversation, Sam Jacobson and John Bunn explore the transformative impact of AI on the wedding industry and small businesses. They discuss the evolution of AI from a novelty to a powerful tool that can enhance business operations, marketing, and client relationships. Sam emphasizes the importance of adapting to AI technology, using it as a team member, and leveraging data to make informed decisions. T he discussion also highlights practical applications of AI, including recruitment, sales processes, and personal branding, while stressing the need for maintaining the human element in business interactions. Visit Sam's Website: Sam Jacobson is a business strategist and sales coach who helps wedding professionals fill their calendars with ideal clients at high prices. He’s spent 18+ years obsessing over how to persuade couples to say “yes” - and pay more - with practical approaches using buyer psychology. In 2016, Sam started Ideaction Consulting to help wedding pros grow their businesses. Now they offer sales coaching/training, website copywriting and design, a sales and marketing mastermind for rising stars, and an interactive AI-powered sales skill lab. Last year, Sam partnered with Abby Jiu to open Duet Social Media, an agency for luxury wedding vendors who want strategy and content to drive growth. Check out his podcast, Own Your Business, to hear how you can use the science of sales to reach your full potential. Sam lives in the San Juan Islands, Washington with his family when he’s not exploring the world on walking holidays. 🎧 Listen to the podcast on your favorite platform: 📱 Instagram: John Bunn - John Bunn Films: Get in Touch: ✅ Brand deals, promotions, podcast info, etc., email john@johnbunnfilms.com Sponsors and Affiliates: ⭐️ Bride and Groom Video - John's Personal Editor for Video: https://bridengroom.video/johnbunn/ - $100 off the first project of $400, promo code JOHNBUNN100 ⭐️ Get 1500 Free Edits with Imagen.ai: ⭐️ Wanderlust Videos - Wedding Video Editing: http://bit.ly/46JuGyF - 10% Off discount code: JOHNBUNN10 ⭐️ Musicbed - The Best Place to License Music: https://bit.ly/45HQjhC - 14 day free trial ⭐️ Inly - CRM for creatives: https://bit.ly/41Akxkf - 10% off with promo code JOHN ⭐️ Storymix Media - Wedding Video Editing: ⭐️ Lemlii - CRM for creatives: https://bit.ly/45rhAnl Promo Code - JohnBunn25 (25% off any plan for 12 months) ⭐️ Multiply Media - https://bit.ly/46OdZCe - 15% off with promo code JOHNBUNN ⭐️ Spingle - AI culling and editing - https://bit.ly/4m80XnZ - 2 week free trial ⭐️ Honeybook - CRM for creatives: https://bit.ly/4lmrKvf - 30% off ⭐️ Gamut - Color Presets and LUTs: ⭐️ Flodesk - Emails Made Easy: https://bit.ly/4md3ltE - 50% off The Shifting Focus Podcast, all rights reserved. All links are affiliate links and result in a commission for John Bunn Films if used. I appreciate the support. Help me by supporting my sponsors. #weddingvideography #weddingphotography #shiftingfocuspodcast Chapters 00:00 Introduction to AI in Business and Podcasting 03:44 The Evolution of AI: From Novelty to Necessity 06:55 Understanding AI's Role in the Wedding Industry 09:41 Practical Applications of AI for Wedding Professionals 13:01 Navigating AI: Skills and Strategies for Success 15:48 Leveraging AI for Recruitment and Client Insights 18:56 The Future of AI in Business and Personal Branding 21:54 Conclusion: Embracing AI for Growth and Success 37:35 Navigating AI's Role in Business 40:17 The Human Element in AI Utilization 43:30 Embracing Technology Without Losing Personal Touch 46:33 The Future of AI in Business
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426. Oak and Iron Photography - Unleashing Creativity in Wedding Photography
09/22/2025
426. Oak and Iron Photography - Unleashing Creativity in Wedding Photography
In this episode I sit down with Bianca and Kyle Thompson from Oak and Iron Photography to talk about their journey in the wedding world. We dive into how they’ve built a business that blends creativity with great client communication, and how they balance classic wedding traditions with fresh, innovative ideas. They share how their style has evolved over time, why candid moments matter so much, and give real advice on avoiding burnout while still delivering work that truly connects with clients. Takeaways Your work should be so good that your personality is irrelevant. Don't visit Plymouth Rock. We want interesting photos for the wall. We like to make interesting photographs. Stay curious and hungry for what this can be. You can do this, don't let burnout get its grasps on you. Learning how to be creative is the process. We want to do everything that we're capable of. You need to lean into your general curiosity. Keywords wedding photography, creative photography, Oak and Iron, Bianca and Kyle, photography tips, client communication, unique style, candid moments, photography techniques, avoiding burnout
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