327: Avoiding Surprises with Seller Net Sheets & Buyer Cost Sheets
Release Date: 11/10/2025
353: NAR's Campaign to Rebuild the Realtor Brand
Hustle Humbly Podcast
Have you ever wondered if anyone at NAR is actually paying attention to what's happening out here in the trenches? This one's for you. We recently had the opportunity to visit NAR headquarters in Chicago for their inaugural Creator Summit, and we walked away genuinely surprised. Not in a cynical way. In a good way. The visit was so eye-opening that we knew we had to bring one of the people behind the shift directly to you. In this episode, we sit down with Bennett Richardson, NAR's Chief Marketing and Communications Officer. Bennett came to NAR about nine months ago after more...
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352: What to Do When Money is Tight in Real Estate
Hustle Humbly Podcast
Are you hanging on by a thread but not quite ready to call it quits? This episode is for you. We keep getting messages from agents who are struggling financially but who are not ready to throw in the towel. We get it. Real estate has a way of pulling you in, making you believe the next deal is right around the corner. But when money is actually tight, hope alone is not a business plan. We start with a real story about Erica, a Hustle Humbly Community member who moved from California to Texas knowing absolutely no one. Instead of white-knuckling real estate with zero network and...
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351: Secret Agent Problems Killing Your Business
Hustle Humbly Podcast
Are you a secret agent? No, not the cool James Bond kind. We are talking about the Realtor kind who hides behind postcards, online leads, and busy work instead of actually talking to real people. We keep getting messages from agents who are spending thousands of dollars on lead generation, farming, and marketing while avoiding the one thing that actually works: being visible. So we are revisiting this topic because clearly, y'all need to hear it again. We start with a really honest message from a listener who spent $6,500 on a lead generation program that produced zero leads. She has been in...
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350: Mortgage and Realtor Myths and Misconceptions
Hustle Humbly Podcast
Think you know everything about how mortgages work? What about what Realtors actually do all day? Think again! This is the final installment in our myths and misconceptions series, and we saved some good ones for last. We already tackled buyer myths and seller myths in previous episodes, and now we are wrapping it all up with the myths that surround lenders, loans, and agents. We are kicking things off with a story about two very different lenders and why the one sending automated text messages is actually winning. (Spoiler: it has nothing to do with buying lunch.) Then we are diving into the...
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349: How to Price a Listing
Hustle Humbly Podcast
Is there a magical number when it comes to pricing a listing? No, not really. But there IS a way to walk into every listing appointment confident, prepared, and ready to have a real conversation about price with your sellers. In this episode, we are finally tackling the how-to of pricing a listing. We have touched on it before, but today we are getting into the actual nuts and bolts of how we prep, what we bring, what we say, and how we guide sellers through one of the most important (and emotional) parts of the listing process. We are sharing the exact questions we ask on that first...
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348: Real Estate Seller Myths and Misconceptions
Hustle Humbly Podcast
This is the follow up to our buyer myths episode, and y'all, sellers have some misconceptions of their own that we need to talk about. We kick things off with a hilarious story about Alissa's seller who found the podcast, started listening to staging episodes while packing boxes, and voluntarily took down more decor than they even discussed. (If only every seller came with a built-in podcast habit, right?) This episode is a great one to share with your sellers, especially first timers who might need a little myth busting before they list. From Zestimates and spring selling to price reductions...
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347: The Housing Shortage Explained
Hustle Humbly Podcast
We finally did it. We sat down with the man behind the numbers AND we recorded it live at the NAR podcast studio in Chicago. If you've ever been at a dinner party, a showing, or a closing table and gotten hit with "so... how's the market?", this episode is for you. We got to chat with Dr. Lawrence Yun, Chief Economist at the National Association of Realtors, and y'all, we had SO many questions. We're the data nerds who cover the NAR Home Buyers and Sellers Profile Report every single year, so getting face time with the person behind all that research? It was kind of a big deal for us....
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346: Desperate Agent Do’s and Don’ts
Hustle Humbly Podcast
Feeling a little desperate in your real estate business lately? You are not alone—and this episode is your mindset reset. Katy and Alissa are diving into the behaviors that show up when agents feel pressure to make money… and how those “desperate” decisions can quietly damage your reputation, confidence, and long-term success. From overpricing listings just to win them, to chasing every shiny lead source, to dropping your professional standards, this episode is your honest (and loving) wake-up call. The truth? Acting like a desperate real estate agent doesn’t...
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345.5: BONUS: We Got Invited to NAR and Here’s What Happened
Hustle Humbly Podcast
We got invited to NAR headquarters in Chicago for a small influencer summit and honestly? We thought the first email was fake and deleted it. 😂 But once we realized this was a real invitation, we packed our bags, flew out on Katy’s birthday, and headed to the “mothership” to hear directly from NAR’s leadership team about what has gone wrong, what they’re trying to fix, and where they think the Realtor brand is headed next. In this bonus episode, we’re giving you the full download. No sugarcoating. No blind praise. Just our honest take on what we saw, what we heard,...
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345: Real Estate Buyer Myths & Misconceptions
Hustle Humbly Podcast
There are a lot of opinions floating around about buying a house and, unfortunately, many of them are just plain wrong. In this episode, Katy and Alissa dive into some of the most common home buying myths they hear from buyers and break down what’s actually true. From the classic “you need 20% down” to the idea that new construction doesn’t need an inspection, these myths can cause confusion, hesitation, and sometimes costly mistakes. The truth is that buying a home is full of nuance, and having the right information (and the right Realtor!) makes all the difference. To...
info_outlineWe’ve all heard the horror stories: buyers showing up to closing short on cash, or sellers shocked at their proceeds. Yikes. The truth? These moments don’t have to happen — not if you’re consistently using buyer cost sheets & seller net sheets.
In this episode, we’re breaking down exactly how we use these powerful tools with our clients to build trust, confidence, and calm. And here’s the good news: it’s not complicated, it’s just math + mindset.
We’re talking through every single line item on a net sheet, what to include, when to deliver it, and how to tailor it to each unique buyer or seller situation. Whether you're a seasoned agent or brand new to real estate, this episode will help you become more confident when talking about money — and ultimately give your clients the clarity they deserve.
Here’s what we cover in this episode:
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How to create a seller net sheet that builds trust
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Using cost sheets with buyers to avoid surprise expenses
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What to do when a seller doesn’t understand closing costs
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Smart strategies for buyer offers based on actual numbers
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Handling contingent clients with dual net/cost sheets
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Becoming fluent and confident with money conversations
Key Quotes & Takeaways
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“If your client is surprised at closing, you haven’t done your job.” — Alissa
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“We use net sheets to keep our sellers grounded — and focused on the bottom line.” — Katy
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“Every offer gets a net sheet. That’s how we avoid emotional chaos.” — Alissa
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“A buyer cost sheet shows them what’s real — not just what they ‘hope’ it costs.” — Katy
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“Don’t avoid money conversations. That’s where your value really shines.” — Alissa
Products, People & Previous Episodes Mentioned:
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Episode 232: Buyer Brokerage: How To
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Episode 295: Why Buyer Agents Struggle to Get Paid
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Music:
Straight A’s by Connor Price
The Good Life by Summer Kennedy