Hustle Humbly Podcast

Join us for Hustle Humbly where we hope you will build the confidence to find your voice and your way to a successful real estate business and beyond. Listen in as Alissa & Katy, two top producing Realtors, talk about fostering community over competition while navigating the often times cutthroat real estate industry. With over 1000 homes sold between them and 13 and 19 years each in the business, they have seen it first hand. Deep dive into conversations and interviews about mindset and best practices with real life stories mixed in. The goal of Hustle Humbly is to reach out and encourage Realtors and business people alike to stop comparing themselves and start embracing their own strengths.

334: What to Say When Friends or Family Use Another Agent 12/29/2025

334: What to Say When Friends or Family Use Another Agent It’s happened to all of us at some point—your cousin, college roommate, or neighbor posts that they just bought or sold a house… but you weren’t the agent. Ouch. If you’ve ever wondered how to handle it when a friend or family member uses someone else, this replay of one of our most-loved episodes has the clarity and pep talk you need. Originally aired as Episode 165, this candid conversation dives deep into the reality of *working with friends and family in real estate*. From professional boundaries to emotional resilience, we share our personal stories—rejections included—and offer tangible tips to protect your mindset and run a smooth business, even when things get awkward. Whether you’re new to the business or 10 years in, this episode will remind you: it’s not personal, it’s business. And you’ve got what it takes to stay professional, kind, and confident through it all. *Here’s what we cover in this episode:* - How to professionally respond when loved ones don’t choose you - Tips for setting boundaries when working with people you know - Scripts to request a referral (without begging) - Why it’s important to treat friends and family like real clients - How to turn rejection into future opportunity - The importance of systems to help you stay consistent with every client - Real stories of rejection—and how we survived them *Resources & CTAs:* - Get the FREE Database Template: https://www.hustlehumblypodcast.com/starthere - Email Templates 101: http://emailtemplates101.com - Build Your Own Business 101: https://hustlehumblypodcast.com/byob - Agent Systems 101: http://agentsystems101.com - Submit a toast or topic: team@hustlehumblypodcast.com ----------------------------------------- Find all the podcast freebies at https://www.hustlehumblypodcast.com/starthere Want to join the Hustle Humbly Community? You’ll find support, coaching, and systems to build a business you love. Come hang out with us at https://www.hustlehumblypodcast.com/membership We love to hear from you! Message us on Instagram @hustlehumblypodcast or email us at team@hustlehumblypodcast.com Leave a review for the show! Music: “Straight A’s” by Connor Price → https://connorprice.shop/ “The Good Life” by Summer Kennedy → https://soundcloud.com/summerkennedy/the-good-life “Be The One” by Matrika → https://uppbeat.io/t/matrika/be-the-one /episode/index/show/hustlehumblypodcast/id/39545905

333: Boundaries During a Busy Season 12/22/2025

333: Boundaries During a Busy Season Let’s talk about the guilt loop so many Realtors get stuck in: when you’re at work, you feel guilty about missing life — and when you’re at home, you feel guilty about stepping away from your business. In this special replay of our Hustle Humbly Community Live Zoom, we’re diving deep into how to set boundaries during a season that’s naturally full of busyness, distraction, and high expectations (hello, holidays). This conversation is packed with relatable stories, powerful mindset shifts, and real advice from agents like you who are trying to find a way to serve their clients *and* show up for their families. Whether you’re fighting burnout, feeling pulled in too many directions, or just wondering if it’s okay to take a day off — this chat is your permission slip. We also hear from our friend Emily Nealy, who stepped away from real estate for a year after a devastating loss, and came back to have her best year ever. Her six takeaways are gold for any Realtor who wants to build a business that serves their life, not one that consumes it. Here’s what we cover in this episode: - The mental load of the holiday season and how to protect your time - The quote that helped Alissa let go of the guilt (thanks RBG!) - The false urgency of real estate — and how to recognize *real* emergencies - Why "no" is a full sentence - What it means to actually build a business that serves you - The power of scheduled texts, second phone lines, and a literal “brick” to lock your apps - Why social time *is* work time (hello, database!) - How one agent stepped away from her business — and came back stronger 📚 Resources & CTAs: - Episode 212: [Does Time Blocking Work for Real Estate?](https://hustlehumblypodcast.com/212) - Episode: [What To Do When You’re New or Slow](https://hustlehumblypodcast.com/189) - Book: *The Seven Deadly Sins of Sales* by Lee Brown - Book: *Boundaries* by Dr. Henry Cloud & Dr. John Townsend - Free tools: [Agent Systems 101](http://agentsystems101.com) | [Email Templates 101](http://emailtemplates101.com) | [Free Database Template](https://www.hustlehumblypodcast.com/starthere) Want to connect with Emily? You can find her @emilynealyrealtor and . Have a boundary strategy that works for you? Email us at team@hustlehumblypodcast.com and tell us all about it! --- Want to build a business you love with boundaries that actually work? Start here: [hustlehumblypodcast.com](http://hustlehumblypodcast.com) /episode/index/show/hustlehumblypodcast/id/39490525

332: The Mental Load of Real Estate 12/15/2025

332: The Mental Load of Real Estate The truth is: buying or selling a house can feel like a full-blown identity crisis. Realtors know it, clients feel it, and now we have a licensed therapist here to explain *why* it all gets so emotionally messy. In this episode we welcome Katy’s former client and current number one referrer, Mary Ruiz, LPC. She’s not just a real estate success story — she’s now a licensed professional counselor (and a great one at that). We chat about the mental health rollercoaster that often comes with real estate: from renovations and relocations to the unexpected triggers that show up when people face big change. Mary shares why even competent, confident people often spiral emotionally during a transaction, and how *Realtors can support clients* without carrying the weight of everyone’s emotions. We’re talking about therapy, boundaries, client meltdowns, and the emotional expectations people carry into real estate decisions. This is a must-listen for any Realtor who’s ever felt like an unqualified therapist. Here’s what we cover in this episode: - Why therapy and real estate overlap more than you think - The mental toll of buying, selling, building, and renovating - What neurodivergent clients may struggle with during moves - Why confident people often break down during transactions - Tips for helping clients regulate their emotions - When (and how) to set boundaries with difficult clients - Grounding techniques to use during emotional conversations - What Realtors can do to protect their own mental well-being 💬 “The kindest thing you can do is tell someone the truth.” — Mary Ruiz 🧠 Resources & Links: - Learn more about Mary’s practice: https://ruizcounseling.com - Realtor Resources: https://hustlehumblypodcast.com/resources - Join the Hustle Humbly Community: https://www.hustlehumblypodcast.com/membership - Send us your questions or episode ideas: team@hustlehumblypodcast.com — Hustle Humbly is the go-to podcast for Realtors who want to ditch the comparison game and run their business with confidence, clarity, and a healthy dose of mindset work. Hosted by top-producing Louisiana agents, Alissa Jenkins and Katy Caldwell, each episode delivers real advice from real agents who have walked the walk. Leave us a review → https://ratethispodcast.com/hustlehumbly Get your FREE Database Template → https://hustlehumblypodcast.com/starthere Email Templates 101 → https://emailtemplates101.com Agent Systems 101 → https://agentsystems101.com Build Your Own Business 101 → https://hustlehumblypodcast.com/byob All Resources → https://hustlehumblypodcast.com Submit your topic ideas + toasts → team@hustlehumblypodcast.com Music: “Straight A’s” by Connor Price → https://connorprice.shop/ “The Good Life” by Summer Kennedy → https://soundcloud.com/summerkennedy/the-good-life “Be The One” by Matrika → https://uppbeat.io/t/matrika/be-the-one /episode/index/show/hustlehumblypodcast/id/39403610

331: A Realtor Leaves Their Phone for a Week 12/08/2025

331: A Realtor Leaves Their Phone for a Week What if you left your phone behind… on purpose? In this episode we chat with top-producing Realtor Kim Lafleur, who did the unthinkable—she took a full-blown, out-of-the-country vacation *without* her phone. No calls. No texts. No Instagram scrolls. Just silence, sunshine, and serious boundaries. Kim walks us through what inspired the decision, how she actually pulled it off (yes, there was a team hand-off at the airport), and the powerful lessons she learned about control, trust, and rest. If you’ve ever felt chained to your phone or scared to take a break, this one’s for you. Kim has sold over 655 homes with more than $121 million in volume and ranks in the top 10 of 1,900 agents in her market — and yet, she’s living proof that your real estate business won’t collapse when you step away. In fact, your boundaries might just make you better. Here’s what we cover in this episode: - The surprising reason Kim chose to give up her phone - The exact process she used to prep her team and clients - Why NOT having her phone made her trip more meaningful - How her team handled real estate emergencies (and even got new listings) - What “the brick” is — and how it’s changed her daily life - Why letting go of control might be your next best business move - Creative ways to set up support systems and reward the people who help you 🎧 Listen and get inspired to set stronger boundaries and maybe even plan a phone-free break of your own. 🛠 Resources & Links: - Email Templates 101: [emailtemplates101.com](https://emailtemplates101.com) - Build Your Own Business 101: [hustlehumblypodcast.com/byob](https://hustlehumblypodcast.com/byob) - Agent Systems 101: [agentsystems101.com](https://agentsystems101.com) - Free Database Template: [Get it here](https://hustlehumblypodcast.com) - Submit your toast or topic idea: team@hustlehumblypodcast.com — **About Kim Lafleur:** Kim Lafleur is a top-producing Louisiana Realtor and team leader with over 655 homes sold and $121M+ in career volume. Ranked in the top 10 out of 1,900 agents in her market, Kim is known for her client-focused approach, leadership, and ability to guide families through big life moves with care and strategy. — Thanks for listening! If you love the show, here are 4 ways to support us: 1. Hit subscribe so you never miss an episode. 2. Share the show with a friend or on social media! 3. Leave a review on Apple Podcasts or rate us on Spotify! 4. Join the Hustle Humbly Community or grab a resource from our shop. — Music: “Straight A’s” by Connor Price → https://connorprice.shop/ “The Good Life” by Summer Kennedy → https://soundcloud.com/summerkennedy/the-good-life “Be The One” by Matrika → https://uppbeat.io/t/matrika/be-the-one /episode/index/show/hustlehumblypodcast/id/39315380

330: Real Estate Cancellations: When Communication Could Have Saved the Deal 12/01/2025

330: Real Estate Cancellations: When Communication Could Have Saved the Deal Ever been blindsided by a cancelation that just didn’t make sense? This week we’re sharing a raw, real story about a transaction that went sideways—only to come full circle weeks (and $15,000) later. In this episode, Alissa opens up about a recent experience with a buyer who backed out of a deal in the eleventh hour. What followed was a perfect storm of assumptions, zero communication, and a text message that dropped a cancelation bomb—with no phone call to discuss it first. We’re diving deep into the best practices & etiquette for Real Estate Cancellations: when you should call (not text), how to manage your client’s emotions, and what happens when professionalism goes out the window. Spoiler alert: it cost the buyer way more than they expected. This is your podcast therapy session and masterclass in cancelation communication all rolled into one. Because y’all, some deals really *can* be saved—with the right conversation. Here’s what we chat about in this episode: - The shocking cancelation that inspired this story - Stats on how often cancelations are happening (hint: it’s more than you think) - What *should* happen before a cancelation is sent - Why a simple phone call could have saved the deal - Handling emotional clients and managing expectations - What to disclose—and when - How to exit gracefully and protect relationships for the long game - What happened when the *same* buyer came back - Tips for co-op agent professionalism in tricky transactions 🛠️ *Resources + Links Mentioned:* - [Episode 113: Be the Boss](https://www.hustlehumblypodcast.com/113) - [Episode 255 & 24: Client Management](https://www.hustlehumblypodcast.com/255) - [Episode 210: Buyer Consultation](https://www.hustlehumblypodcast.com/210) - [Email Templates 101](http://emailtemplates101.com) - [Agent Systems 101](http://agentsystems101.com) - [Build Your Own Business 101](https://hustlehumblypodcast.com/byob) - FREE Database Setup Guide: https://www.hustlehumblypodcast.com/starthere Got a wild transaction story or need podcast therapy? Email us at team@hustlehumblypodcast.com. —— **Hustle Humbly is your go-to resource for navigating a real estate business with confidence, clarity, and heart.** Hosts Katy and Alissa bring you proven systems, real stories, and the kind of encouragement you didn’t know you needed. Tune in each week for new episodes! ## 🎵 MUSIC CREDITS - “Straight A’s” by Connor Price → https://connorprice.shop/ - “The Good Life” by Summer Kennedy → https://soundcloud.com/summerkennedy/the-good-life - “Be The One” by Matrika → https://uppbeat.io/t/matrika/be-the-one /episode/index/show/hustlehumblypodcast/id/39201500

329: Real Estate Is Just Making Friends (Then Following Up) 11/24/2025

329: Real Estate Is Just Making Friends (Then Following Up) When we say “digital database,” we *don’t* mean your phone contacts or your Facebook friends list… but those people? They’re part of the journey. This episode is a mindset-reset and practical guide to growing your sphere the natural way—through actual conversations, genuine connections, and organic follow-up. Katy and Alissa are breaking down what it really looks like to be intentional with every person you meet, without overthinking it or trying to “convert” someone into a lead the moment they shake your hand. From pumpkin patch meet-ups to casual gym chats and birthday parties, Alissa shares real-life examples of how simple social connections (and friendly follow-up) have grown her business over time. No gimmicks, no pressure, just being present, paying attention, and taking the next logical step. If you’ve ever felt weird about friending someone you met last week or wondered if you “should” reach out again, this is your permission slip to stop overcomplicating it. Here’s what we cover in this episode: What the “digital database” really is (and what it’s not) How to follow up with people you meet *without being salesy* Real-life examples from school field trips, birthday parties & the gym The importance of timing when adding new connections online How to clean up your social media to support your business What to say (and not say) when you're reconnecting online The birthday method for engaging your sphere meaningfully How to grow your database when you’re new or need more people Why being intentional > chasing leads Key Quotes & Takeaways “Being intentional isn’t creepy; it’s the beginning of connection.” Alissa “The second you meet someone, take the next step. Don’t wait three months, that’s when it gets weird.” Katy “We’re not stalking. We’re making friends. That’s literally the job.” Alissa “The digital clutter in your sphere might be hiding the people who actually matter.” Katy “Send the friend request. Comment on the post. Show up like the nice, normal human you are.” Alissa Products, People & Previous Episodes Mentioned: Build Your Own Business: http://hustlehumblypodcast.com/byob Free Database Template: http://hustlehumblypodcast.com/starthere Email Templates 101: http://emailtemplates101.com /episode/index/show/hustlehumblypodcast/id/39143690

328: Realtor Q&A: You Asked, We Answered 11/17/2025

328: Realtor Q&A: You Asked, We Answered Sometimes you just need another agent to say what everyone else is thinking. In this Q&A episode, Katy and Alissa are answering the real-life, in-the-trenches questions Realtors are navigating every single day. We’re talking client expectations, boundaries, broker advice that doesn’t make sense, and what actually works in today’s market. When y’all send questions to our inbox, you never disappoint. And this batch covers everything from inspections to communication issues to luxury listings to motherhood to what we’d do if we didn’t work in real estate. It’s honest, funny, and full of practical advice you can use immediately. Here’s what we chat about in this episode: Should Realtors go to inspections (and why brokers sometimes say not to) What to do when clients break agreements or try to cut you out The triggers we use to stay on top of communication Whether you really need a second phone or Google Voice Email marketing: what actually works and what your clients don’t care about What to charge when covering showings for another agent Rental property updates from Alissa And what job we’d take if we ever left real estate Key Quotes & Takeaways “You’re not the inspector just because you showed up. You’re the professional who guides your client through the process.” —Katy “If someone doesn’t want to work with me, I’m not going to fight them about it—but I am going to enforce the contract.” —Alissa “Most boundary problems disappear when you communicate like a professional from the very beginning.” —Katy “I’m not trying to be right, I’m trying to be happy—and sometimes that means letting people be wrong.” —Alissa “There is no such thing as an easy closing. That’s why clients need us.” —Katy Products, People & Previous Episodes Mentioned: Email Templates 101: Agent Systems 101: Hustle Humbly Newsletter: http://hustlehumblypodcast.com/newsletter Trello training inside Hustle Humbly Community Want to toast someone on the show? Send us a voice or video message with your name, who you’re toasting, and why! Email it to team@hustlehumblypodcast.com. Leave us a review at Get your FREE Database Template: Email Templates 101: Agent Systems 101: All Resources: Submit your topic ideas and toasts to Music: Straight A’s by Connor Price → The Good Life by Summer Kennedy → Be The One by Matrika → /episode/index/show/hustlehumblypodcast/id/39054245

327: Avoiding Surprises with Seller Net Sheets & Buyer Cost Sheets 11/10/2025

327: Avoiding Surprises with Seller Net Sheets & Buyer Cost Sheets We’ve all heard the horror stories: buyers showing up to closing short on cash, or sellers shocked at their proceeds. Yikes. The truth? These moments don’t have to happen — not if you’re consistently using buyer cost sheets & seller net sheets. In this episode, we’re breaking down exactly how we use these powerful tools with our clients to build trust, confidence, and calm. And here’s the good news: it’s not complicated, it’s just math + mindset. We’re talking through every single line item on a net sheet, what to include, when to deliver it, and how to tailor it to each unique buyer or seller situation. Whether you're a seasoned agent or brand new to real estate, this episode will help you become more confident when talking about money — and ultimately give your clients the clarity they deserve. Here’s what we cover in this episode: How to create a seller net sheet that builds trust Using cost sheets with buyers to avoid surprise expenses What to do when a seller doesn’t understand closing costs Smart strategies for buyer offers based on actual numbers Handling contingent clients with dual net/cost sheets Becoming fluent and confident with money conversations Key Quotes & Takeaways “If your client is surprised at closing, you haven’t done your job.” — Alissa “We use net sheets to keep our sellers grounded — and focused on the bottom line.” — Katy “Every offer gets a net sheet. That’s how we avoid emotional chaos.” — Alissa “A buyer cost sheet shows them what’s real — not just what they ‘hope’ it costs.” — Katy “Don’t avoid money conversations. That’s where your value really shines.” — Alissa Products, People & Previous Episodes Mentioned: Episode 232: Buyer Brokerage: How To Episode 295: Why Buyer Agents Struggle to Get Paid Want to toast someone on the show? Send us a voice or video message with your name, who you’re toasting, and why! Email it to team@hustlehumblypodcast.com. Leave us a review at Get your Email Templates 101: Build Your Own Business 101: Agent Systems 101: All Resources: Submit your topic ideas and toasts to Music: Straight A’s by Connor Price The Good Life by Summer Kennedy /episode/index/show/hustlehumblypodcast/id/38955250

326: Managing Sellers with Confidence 11/03/2025

326: Managing Sellers with Confidence Managing your sellers doesn’t have to feel like herding cats — or losing your mind. In this episode, we’re diving deep into seller client management and giving you the tools (and mindset) to confidently take charge of every stage of the listing process. From deciding whether you even want the listing, to coaching your seller through prep, pricing, updates, negotiations, and closing — this episode covers it all. And yes, we even tackle what to do when your seller flat-out ignores your advice or refuses to clean up their clutter (it happens). This episode was born from your questions — we noticed a theme: y’all are struggling with seller management, and we are here to help. We structured this chat to walk through each step of the seller experience, from first contact to final key handoff, with mindset reminders and real-world solutions for the most common challenges agents face. If you’ve ever second-guessed whether to take a listing, worried about pricing too high, or stressed about communicating with a ghosting seller — this one’s for you. Here’s what we cover in this episode: How to decide if you should even take the listing Why mindset matters more than you think Setting expectations around budget, prep, and condition Giving honest advice without hurting feelings Managing sellers during staging, photos, and price drops How to provide regular updates that actually work Key Quotes & Takeaways "Ask yourself: do you actually want this listing? If not, it’s okay to walk away." — Katy "We’re not here to be doormats. You can be kind and still be in charge." — Alissa "Your seller only moves every 10 years. You do this every day. Be the professional." — Katy "The market will tell you what the right price is. Don’t be afraid of the data." — Alissa "If you’re not updating your sellers, they think you’ve disappeared." — Katy Products, People & Previous Episodes Mentioned: Episode 183: How to Sell a House Episode 276: How to Stage Your House Episode 73: Building a Staging Closet Episode 65: Contingency Planning for Buyers/Sellers Want to toast someone on the show? Send us a voice or video message with your name, who you’re toasting, and why! Email it to team@hustlehumblypodcast.com. Leave us a review at Get your Email Templates 101: Build Your Own Business 101: Agent Systems 101: All Resources: Submit your topic ideas and toasts to Music: Straight A’s by Conner Price The Good Life by Summer Kennedy /episode/index/show/hustlehumblypodcast/id/38864465

325: Haunted Houses and Realtor Horror Stories 10/27/2025

325: Haunted Houses and Realtor Horror Stories Haunted house season is here, and we’re back with more of your haunted house real estate stories! This annual episode is equal parts creepy, hilarious, and deeply memorable — and we’re sharing everything from friendly ghosts to record players spinning in power-less foreclosures. Real estate is wild on a normal day, but when things start slamming, whispering, and levitating? That’s next-level spooky. These stories come straight from our listeners and fellow Realtors, and we’ve got it all: haunted listing appointments, ghost dogs, creepy dolls, unexplained cold spots, and even a spirit who just wanted his research delivered back to the university. While none of these haunted happenings are exactly by the book, they’re certainly unforgettable. If you've ever had a weird gut feeling on a showing, this episode will make you feel seen... and maybe a little haunted. Here’s what you’ll hear in this episode: A closet door that kept opening… and a ghost whispering “get out” A record player spinning in a power-less house Ghostly buyers who vanished mid-showing A photographer who saw someone move — in an empty home The professor who researched ghosts and maybe became one Cold spots, angry basement doors, and haunted flip houses A house no one saw — and buyers who didn’t last two months Key Quotes & Takeaways “I was like, get out… and the ghost said, get out.” “I felt a cold, angry presence — then the door slammed in my face.” “If you're going to stay, that's fine. Just stop turning the boiler on.” “The professor just wanted his research archived. Once we did, the heat finally stayed off.” “That was the only way she could’ve sold it… someone had to buy it sight unseen.” Leave us a review at Get your FREE Database Template: Email Templates 101: Agent Systems 101: All Resources: Submit your topic ideas and toasts to Music: Straight A’s by Connor Price → The Good Life by Summer Kennedy → Be The One by Matrika → Rate & Review the Show: Love what you hear? Leave us a review at /episode/index/show/hustlehumblypodcast/id/38787505

324: Navigating Contingent Contracts in Real Estate 10/20/2025

324: Navigating Contingent Contracts in Real Estate Contingencies are back — and they’re anything but simple. In today’s market, contingent offers are popping up left and right, and we’ve got stories. From getting stuck in a 60-day stalemate to crafting creative clauses that save the deal, we’re sharing what it really looks like to handle contingent offers like a pro. This episode is not your typical contract rundown (although if that’s what you want, check out Episode 218). Instead, we’re digging into real-life examples of contingencies gone sideways and how those experiences have changed the way we approach them forever. Whether you’re the listing agent fielding a “my house isn’t even on the market yet” offer, or the buyer’s agent trying to keep your clients from panicking mid-deal — this one’s for you. Here’s what we cover in this episode: The #1 mistake agents make with contingent buyers Why contingent offers feel riskier in today’s buyer-driven market How to protect your seller and keep the deal alive Contingency timelines that actually work Why listing status changes matter more than you think The verbiage Katy and Alissa now add to every contingency deal What to do when your buyer panics mid-transaction How to coach buyers and sellers through backup plans (Plan A, B, and C!) Key Quotes & Takeaways “You’re on a train headed nowhere — that’s what it feels like when a contingency stalls.” — Alissa “Buyers see contingent status and think it’s pending. Agents do too. That’s the real problem.” — Katy “Don’t get stuck in a 60-day trap. Put timelines and expectations in writing from the beginning.” — Alissa “If your buyer can’t sleep, you’ve got a problem. Help them make an educated decision, not an emotional one.” — Katy Products, People & Previous Episodes Mentioned: Episode 218: Real Estate Contingencies Explained Episode 65: Buying and Selling at the Same Time Email Templates 101: Agent Systems 101: Want to toast someone on the show? Send us a voice or video message with your name, who you’re toasting, and why! Email it to team@hustlehumblypodcast.com. Rate & Review the Show: Love what you hear? Leave us a review at Get your Build Your Own Business 101: All Resources: Submit your topic ideas and toasts to Music: Straight A’s by Conner Price The Good Life by Summer Kennedy /episode/index/show/hustlehumblypodcast/id/38637430

323: Can AI Replace Realtors? 10/13/2025

323: Can AI Replace Realtors? In this episode, we’re diving into the truth about AI in the real estate world—and how to use it without losing the personal connection that wins you business. We’ll start with the basics: what even is AI, what does ChatGPT stand for, and how many people are really using it? (Spoiler: it’s more than 700 million weekly.) But don’t worry—we’re not here to get super technical. This is a plain-English chat for agents who want to stay ahead of the curve without losing their mind (or their clients). We’ll also cover one agent’s jaw-dropping story about losing a listing to his own automation. Plus, we’ll give you real examples of how to use AI for good—without outsourcing your client trust to a bot. Here's what we cover: What AI and ChatGPT actually mean (in plain English!) Why “trust over task” is the real Realtor advantage How automation can kill your client relationship What AI can replace—and what it absolutely cannot The good, the bad, and the awkward of AI in recruiting How to use AI without losing your voice or your client The step-by-step guide to becoming the agent AI recommends Real-world examples from brokers and agents using AI well Key Quotes/Takeaways “AI can do your tasks—but it can’t earn your client’s trust.” – Katy “Relationships cannot be automated.” – Alissa “The most likely future is that agents who use AI will replace those who don’t.” – Katy “Clients don’t hire your CRM—they hire you.” – Alissa “Use AI to save time, not replace connection.” – Katy Products, People & Previous Episodes Mentioned: ChatGPT (by OpenAI) RPR Reports IDX Website + CRM automation tools Inman article by Jimmy Burgess Article: “I Lost a Listing to AI” by Josh Rice Leave us a review at Get your Email Templates 101: Build Your Own Business 101: Agent Systems 101: All Resources: Submit your topic ideas and toasts to Music: Straight A’s by Conner Price The Good Life by Summer Kennedy /episode/index/show/hustlehumblypodcast/id/38553800

322: Buyer Boundaries: How to Deal with Looky Loos 10/06/2025

321: Pre-Listing Appraisals: Helpful or Hindrance? 09/29/2025

321: Pre-Listing Appraisals: Helpful or Hindrance? There’s nothing quite like walking into a listing appointment prepared, only to have the seller slide an appraisal across the table before you can even share your thoughts. In this episode, we dive deep into the sometimes-helpful, often-headache-inducing world of pre-listing appraisals in real estate. Alissa shares a couple of jaw-dropping pricing stories, including one where she was blindsided by an appraisal that came in a full $60K over her estimate—and how she ended up taking the listing anyway (spoiler: she regrets it). Katy and Alissa get real about the pros and cons of pre-listing appraisals, when they’re appropriate, and how they can be both a tool and a trap. You’ll also hear two real-life case studies that show how appraisals can drastically impact seller expectations—and what happens when those numbers just don’t line up with the market. From lessons learned the hard way to advice you can use in your next listing appointment, this episode is packed with insight, encouragement, and some painful pricing truth. If you’ve ever struggled to price a property—or convince a seller that their home isn’t worth what Zillow (or their appraiser) says—this one’s for you. Here’s what we chat about in this episode: What is a pre-listing appraisal and why would a seller get one? Real-life pricing fails (and what we learned from them) Why appraisals aren’t always reliable in shifting markets How to talk to sellers about appraisals without losing the listing Why CMAs and appraisals rarely match Specific scripts and verbiage to use when appraisals go wrong The pros and cons of recommending an appraisal yourself How to position yourself as the pricing expert—even when the appraiser disagrees Tips for navigating seller emotions and stubborn pricing Key Quotes/Takeaways “I should’ve gone in with my Alissa mentality: tell them the truth and let the chips fall.” – Alissa “Appraisers are only using data from homes that actually sold. They’re not accounting for what’s sitting on the market today.” – Katy “I prayed I was wrong, but the market proved me right—and the house sat for months.” – Alissa “Sometimes the appraisal says 510 and your gut says 450… and you take the listing anyway. Don’t do that.” – Katy “You can get five appraisers and five different values. Your job is to be the constant.” – Alissa Products, People & Previous Episodes Mentioned: Want to chat with us? Join the or send us a message at team@hustlehumblypodcast.com. Don’t forget to grab our free resources at hustlehumblypodcast.com! Want to support the show? Leave a review on Apple Podcasts or share this episode with a Realtor friend who needs it! Leave us a review at Get your Email Templates 101: Build Your Own Business 101: Agent Systems 101: All Resources: Submit your topic ideas and toasts to Music: Straight A’s by Conner Price The Good Life by Summer Kennedy /episode/index/show/hustlehumblypodcast/id/38387760

320.5: BONUS: Real South Agents Podcast Interview’s Alissa 09/24/2025

320: How Educating Buyers Builds Trust and Business 09/22/2025

320: How Educating Buyers Builds Trust and Business When Stacie Rihl hosted her first first-time homebuyer class, only 10 people showed up and she had 15 pizzas. Fast forward a few years, and she now runs a national referral business built entirely around teaching buyers how the process works. After gaining experience in both the real estate and mortgage industries, Stacie Rihl recognized a major gap in education and resources for first-time homebuyers. She went on to become an online educator for new buyers, offering free virtual classes that have helped over 20,000 people learn the home-buying process. In this episode, we chat with Stacie about how she went from in-person flops to 50+ monthly referrals all while wearing yoga pants and working from her laptop. She shares how her journey through real estate sales and mortgages gave her a unique perspective, why consistency mattered more than perfection, and how a simple Zoom class changed her entire career. 💡 If you've ever thought about hosting a class (and then chickened out)... this is your permission slip. Here’s what we cover in this episode: How one failed class turned into a full-time business Why educating buyers builds instant trust How to teach homebuyers without boring them Creating a scalable system from your passion The importance of strong follow-up systems How Stacie chooses the agents she refers to The unexpected power of being the “expert” early in the process What most agents get wrong about first-time buyer events Why she teaches live — and keeps it free The agent interview process she uses before sending leads If you’ve been looking for a lead gen strategy that’s actually aligned with your values, this one’s for you. Key Quotes/Takeaways “You have to have a way to turn class attendees into clients. It’s not just about showing up with snacks.” — Stacie Rihl “I want people to come to me before they’re ready — that’s where the trust starts.” — Stacie Rihl “Don’t give up because your first class was a flop. My first one was, too.” — Stacie Rihl “You can teach homebuyers and still build a serious business.” — Katy Caldwell “Consistency wins. It's not magic; it's a system.” — Alissa Jenkins Products, People & Previous Episodes Mentioned: Stacie Rihl on Instagram: Free Database Template: Email Templates 101: Agent Systems 101: All Resources: Leave us a review at Get your Email Templates 101: Build Your Own Business 101: Agent Systems 101: All Resources: Submit your topic ideas and toasts to Music: Straight A’s by Conner Price The Good Life by Summer Kennedy /episode/index/show/hustlehumblypodcast/id/38292415

319: The Realtor Control Freak Survival Guide 09/15/2025

319: The Realtor Control Freak Survival Guide Are you obsessing over that listing that just won’t sell? Feeling like a failure even though you’ve done everything you possibly can for your clients? This episode is your mindset reset. We’re getting honest about the hard truth so many Realtors need to hear: you can’t control everything. The current market is weird, unpredictable, and frankly, a little rude. And if you’re tying your value and self-worth to outcomes you can’t control — like a closing happening or not — then you’re setting yourself up for burnout. Inspired by real conversations with stressed-out agents, our own challenging transactions, and the pressure we all feel to “make it happen,” this chat is for all the control freaks (hi, it’s us) who need a reminder about what actually is in our control. We’ll walk through the things you can’t control, like: Interest rates, the economy, or inventory Whether your clients take your advice Another agent’s professionalism A buyer canceling due to a knee replacement (true story) Feedback (or the lack of it) And the things you CAN control, including: How often you follow up and communicate The way you set expectations and share data Your systems, organization, and boundaries Your mindset and gratitude How many clients you take on at once If you're feeling stuck, unappreciated, or just overwhelmed by this wild market, this pep talk will help you shift the focus back to what you can do—and let go of what you can’t. Because if you’re doing your job, communicating well, and staying professional, then you are a great agent... even if the house hasn’t sold yet. Key Quotes/Takeaways “You cannot tie your worth to whether or not the house sells.” — Alissa “If I’ve done my job, I sleep well at night. That’s what I can control.” — Alissa “You can’t control if they take your advice. But it’s your job to give it.” — Alissa “Client acquisition and client service are two different jobs.” — Katy “You deserve that Saturday phone call if you didn’t do your Friday update.” — Alissa Products, People & Previous Episodes Mentioned: Hustle Humbly Community (private agent community) Leave us a review at Get your Email Templates 101: Build Your Own Business 101: Agent Systems 101: All Resources: Submit your topic ideas and toasts to Music: Straight A’s by Conner Price The Good Life by Summer Kennedy /episode/index/show/hustlehumblypodcast/id/38213370

318: Death, Drama, and Deals: Wild Real Estate Stories 09/08/2025

318: Death, Drama, and Deals: Wild Real Estate Stories What do serial killers, mothballs, lawsuits, and staircases to nowhere have in common? Yep. They’ve all made an appearance in the world of real estate. In this fun twist from our usual mindset or strategy-based content, we’re diving into the craziest, weirdest, and sometimes most horrifying real estate stories we’ve ever heard (or experienced). Some stories are viral legends — and we investigate whether they’re actually true or total internet myths. Others? Straight from real agents, and totally real (unfortunately). We promise you’ll laugh, cringe, and maybe side-eye your next transaction just a little more carefully. From exploding cars and fake agents in boxers to the infamous Winchester Mystery House and a literal bag of 22 mothballs — we’ve got it all. Don’t worry — we balance out the chaos with a reminder to stay safe, trust your instincts, and question everything you read on the internet. And hey, Halloween is around the corner! Got a haunted house story? Send it in now to team@hustlehumblypodcast.com so we can include it in our upcoming Halloween episode! Here’s what we cover in this episode: The infamous “spite house” and why it may not be built out of spite after all A listing appointment that turned into a literal crime scene The real story behind those $1 and $35 listings (yes, they’re real) An exploding car, a cashier’s check, and a shocking identity reveal A fake agent caught mid-makeout in a vacant condo Lawsuits over feedback: viral fiction or something to worry about? Why one house smelled like it had 22,000 mothballs An agent’s instincts about a creepy seller — and what happened after Staircases that lead to ceilings and doors that go nowhere The wild truth behind selling a house via raffle tickets Products, People & Previous Episodes Mentioned: Ozone machines (used for odor removal) Realtor.com and Inman articles (referenced in viral pricing strategy discussion) Leave us a review at Get your Email Templates 101: Build Your Own Business 101: Agent Systems 101: All Resources: Submit your topic ideas and toasts to Music: Straight A’s by Conner Price The Good Life by Summer Kennedy /episode/index/show/hustlehumblypodcast/id/38118645

317: Realtor Safety Month: Scams, Showings, and Survival 09/01/2025

317: Realtor Safety Month: Scams, Showings, and Survival Ever felt a little uneasy walking into a showing alone? This one’s for y’all. It’s Realtor Safety Month, and we’re not here to give you a snoozy lecture; we’re telling REAL stories from our time in the field, including a downright chilling personal experience that’s forever changed how we approach safety. In this episode, we’re getting honest about the scary stuff: being targeted by strangers, unsettling showings, and the sneaky ways scammers are taking advantage of Realtors and clients. It’s not about fear; it’s about awareness and professionalism. Because safety isn’t a luxury in this job. It’s a necessity. We cover the 7 reasons why being a Realtor is more dangerous than people realize and the 7 most common real estate scams going around RIGHT NOW. You’ll also walk away with a practical safety checklist to implement today—whether you’re doing a solo open house or meeting a new client for the first time. You’ll hear: Katy’s personal safety scare and why she NEVER parks in driveways anymore Why showing up early to a listing isn’t always the safest choice The real story behind that too-good-to-be-true moving company The $446 million scam that’s hitting buyers where it hurts most How to protect yourself (and your clients!) from wire fraud and fake listings What scammers are doing with AI and your social media content A safety checklist every Realtor should be using Y’all, this is one of those episodes we hope you never need, but one you can’t afford to miss. Stay alert. Stay smart. Stay safe. 💬 Key Quotes/Takeaways “You don’t need to be scared, but you do need to be prepared.” — Katy “Realtor safety isn’t about fear—it’s about boundaries and professionalism.” — Alissa “Scammers are getting smarter. AI makes it easier than ever for someone to pretend to be you.” — Katy “If something feels off, leave. Don’t be polite. Just go.” — Alissa “The job looks glamorous, but there are real risks people don’t talk about.” — Katy Products, People & Previous Episodes Mentioned: SafeShowings App Forewarn App Like360 App The Close article on 7 Real Estate Scams Episode #190 on wire fraud Episodes #6 & 7 with Carl Carter Safety Episode #161 with Tanner (Alissa's husband & Law Enforcement Officer) Leave us a review at Get your Email Templates 101: Build Your Own Business 101: Agent Systems 101: All Resources: Submit your topic ideas and toasts to Music: Straight A’s by Conner Price The Good Life by Summer Kennedy /episode/index/show/hustlehumblypodcast/id/38034980

316: How to Make Your Database Work 08/25/2025

316: How to Make Your Database Work Is your database collecting dust while you chase another shiny lead? This episode is the mindset reset you didn’t know you needed. We know the word database might not sound fun or flashy, but trust us; this is the foundation of your business. If you’ve been avoiding working on your database because it feels “salesy,” overwhelming, or just plain boring, this is your episode. We’re breaking down how your database isn’t a static list. It’s alive, y’all, just like sourdough starter (seriously). You have to feed it, prune it, and use it if you want it to work. This is not a one-and-done task. It’s an ongoing, evolving system that, when done right, will eventually help you get off the hamster wheel of paying for leads or chasing strangers. We share exactly what we do to maintain our databases, from real-life workflows to browser hacks and what we do at every closing. Plus, we’re dishing on all the ways agents waste time thinking they're being productive. Spoiler alert: endlessly tweaking your logo is not it. We also chat through: Why having a database doesn’t mean sending one card a year What Alissa’s CPA said that totally validates the database strategy The database math trick to test the health of your contacts Our favorite real-life success story of a lead-to-referral database strategy The list of time-wasting “busy work” agents confuse with productivity Why letting go of instant gratification is key for long-term success How overprepping, overthinking, and over-networking can keep you stuck Why we’re teaching our Build Your Own Business course LIVE this fall Let’s be real: if your only job was to maintain your people, what fluff would you cut out? Let’s make your business more efficient, intentional, and referral-based — without the overwhelm. You don’t have to start from scratch, but you do have to start. 🔑 Key Quotes / Takeaways “The health of your business is a direct reflection of the health of your database.” – Alissa “If your database is working, you don’t have to keep chasing strangers.” – Katy “Your database is not done. It’s alive. It has to be fed, and it has to be pruned.” – Katy “People avoid the database because it’s not instant. But the payoff is long-term and real.” – Alissa Products, People & Previous Episodes Mentioned: Build Your Own Business course (Live version starts September 2, 2025) www.hustlehumblypodcast.com/byob LSU football schedule magnets Trello & Google sheets Previous episode #212: Does Time Blocking Work in Real Estate? Leave us a review at Get your Email Templates 101: Build Your Own Business 101: Agent Systems 101: All Resources: Submit your topic ideas and toasts to Music: Straight A’s by Conner Price The Good Life by Summer Kennedy /episode/index/show/hustlehumblypodcast/id/37932630

315: Navigating Negotiations & Communication with Buyers & Sellers 08/18/2025

315: Navigating Negotiations & Communication with Buyers & Sellers Feeling stuck between representing your client and not looking crazy with the co-op agent? This episode is for you. We’re hearing from a lot of y’all lately that you are feeling lost when it comes to presenting low offers, rough repair requests, and those fun times when your clients want you to ask for things that make zero sense. If you are nodding your head; you’re not alone. In today’s chat, we’re diving deep into the art of negotiating, communicating clearly, and most importantly, setting and managing client expectations in this shifting market. Whether it’s an offer you're embarrassed to present, a buyer asking for $15k in closing costs, or a seller who thinks their 90s carpet is just fine—this episode is packed with real stories, actual scripts, and mindset shifts that will help you show up with confidence. We’re not here to sugarcoat. We’re here to help you keep your professionalism intact, even when your clients are testing your patience. In this episode, we’ll cover: What your fiduciary duty actually means (and why it matters) How to present lowball offers without cringing What to say when a client’s expectations are unrealistic When (and how) to push back while still representing your client Why “I think” needs to leave your vocabulary Real stories of negotiation wins and losses How to use market data as your superpower The secret to staying calm and confident, even when a builder tells you they hope to never work with you again If you’ve ever worried about what other agents think of you, or if you’ve felt torn between doing what your client wants and what you know is right, this is your pep talk. Products, People & Previous Episodes Mentioned: Book: Never Split the Difference by Chris Voss Hustle Humbly Email Templates: https://hustlehumblypodcast.com/emailtemplates Join the Community: https://hustlehumblypodcast.com/membership 💬Key Quotes/Takeaways “You’re not just a messenger. You’re their agent. That means you have to offer advice.” – Katy “Just because a client asks for the moon doesn’t mean you have to present it without question.” – Alissa “Professionalism always wins, even when you're delivering bad news.” – Katy “Data gives you confidence. Use it to lead the conversation instead of saying ‘I think.’” – Alissa “You can present a ridiculous offer and still be professional about it.” – Katy Leave us a review at Get your Email Templates 101: Build Your Own Business 101: Agent Systems 101: All Resources: Submit your topic ideas and toasts to Music: Straight A’s by Conner Price The Good Life by Summer Kennedy /episode/index/show/hustlehumblypodcast/id/37850750

314: The Real Estate Social Media Dilemma 08/11/2025

314: The Real Estate Social Media Dilemma Can you really be yourself online and still be seen as a professional? Before you scrub your personal life off the internet as part of your real estate initiation, listen in as we tackle one of the most common (and most paralyzing) social media questions: Should I have two accounts—one for business and one for personal? This isn’t just a tech question. It’s a mindset one. We’ve seen so many agents struggle with how much of their real life to share. Should you talk about your hobbies? Even if it’s super niche? Surely people don’t want to hear about my obsession with whale watching and real estate in the same place. (Or, do they?) In this chat, we go deep into: Why being relatable actually helps your business How your vibe really does attract your tribe The pros and cons of multiple social accounts Tips on account types (creator, personal, or business?) and how they affect your reach Why your follower count isn’t the goal anymore How to mix business and life without losing either The mindset blocks keeping you from showing up And what really matters when it comes to social media success (hint: it’s not the algorithm) Plus, we share personal stories about social media weirdos (yep, creepy guitars and all), burnout, taking a break from the scroll, and how to stay sane while still showing up online. If you’ve ever worried that people will think you’re not “professional enough” for having a personality online—or you’ve found yourself spiraling about whether to blur your kids’ faces—this one is for you. Products, People & Previous Episodes Mentioned: Modern Agent Marketing Girls Podcast Episode 9: Should You Have Two Accounts? Chelsea Petersen (past guest eps #123, 91, 12) & CEO of Modern Agent Social Club(You can always use code HUSTLEHUMBLY to get a $50 discount when you join!) Shannon McKinstrie’s (past guest ep #274) “Good Content” Podcast Hustle Humbly episode #308 with Tori Sprakel on branding Leave us a review at Get your Email Templates 101: Build Your Own Business 101: Agent Systems 101: All Resources: Submit your topic ideas and toasts to Music: Straight A’s by Conner Price The Good Life by Summer Kennedy 🔑 Key Quotes & Takeaways "You're not a business and then a person separately. You're a person who runs a business." — Alissa "It’s not a content problem—it’s a mindset problem." — Katy "People aren’t on Instagram to shop for houses. They’re there to connect, be entertained, and feel inspired." — Alissa "If you're forcing yourself to post just to post, you're going to burn out—and no one will notice if you take a break." — Alissa "The more relatable you are, the more people want to support you." — Katy /episode/index/show/hustlehumblypodcast/id/37750465

313: What You Need to Know About Houses 08/04/2025

313: What You Need to Know About Houses You’re standing in an open house, sweating in a blazer, and someone asks how many HVAC units are in the home. Cue the internal panic. In this episode, we’re diving into one of the most relatable questions we’ve ever received: How much do I actually need to know about houses to be a good Realtor? Spoiler alert: more than “I’ll find out for you” on repeat, but less than a licensed contractor. Whether you're brand new or years in, this episode will help you figure out where the gaps are in your knowledge, how to fill them, and what your clients really expect from you. We share our own early embarrassments (looking at you, open house meltdown), what we’ve learned along the way, and how we approach showing prep, including how much we know before we ever step foot in the door. We’ll talk about: What to say when you don’t know the answer The key home systems and materials every Realtor should understand How we research and prep for showings and inspections The most efficient ways to learn about houses on the job What we do and don’t memorize before a showing Why attending inspections is better than reading reports This episode is full of practical advice, permission to not know everything, and a little pep talk to go learn your product. Because you can’t sell what you don’t understand. Take one hour this week and walk through a vacant home or attend an inspection. Ask questions. Learn what you don’t know. It’ll pay off in client confidence and better service. Key Quotes/Takeaways “You can’t sell what you don’t understand.” —Katy “It’s not about knowing everything. It’s about knowing where to find the answer.” —Alissa “If you keep saying ‘I’ll find out,’ eventually clients will wonder what exactly you do know.” —Katy “You’re not the inspector, but you are supposed to be an informed professional.” —Alissa “Knowing your product builds confidence. And confidence builds trust.” —Katy Leave us a review at Get your Email Templates 101: Build Your Own Business 101: Agent Systems 101: All Resources: Submit your topic ideas and toasts to Music: Straight A’s by Conner Price The Good Life by Summer Kennedy /episode/index/show/hustlehumblypodcast/id/37643460

312: Commission Conversations You Need to Be Ready For 07/28/2025

312: Commission Conversations You Need to Be Ready For Ever been asked—by a client or another agent—to cut your commission mid-deal? Or worse, right before closing? It’s happening more and more, and in this episode we’re sharing how to respond, how to prepare, and how to protect your paycheck without losing your professionalism (or your cool). Inspired by multiple messages and agent stories, we’re diving into what we’re calling the age of commission cutting. We’re not talking about negotiating commission upfront—we’re talking about after you’ve already agreed to terms, done the work, and someone wants you to just... give some of it away. We walk through real examples of buyer and listing agents being pressured into taking less, how to handle those phone calls in the moment (especially when you feel totally caught off guard), and why “just being nice” can cost you big time. Whether it’s guilt-tripping, bad math, or a last-minute closing crisis, Katy and Alissa share how to protect yourself before it happens, why mindset and boundaries matter, and some super helpful scripts and phrases you can keep in your back pocket when you need to stand your ground. You’ll also hear: Why commission is not part of the buyer/seller negotiation What to say when someone tries to guilt you into a cut The biggest mistake you can make when you're feeling bad for your client The difference between being kind and being a pushover How to do the math on what your time is really worth Get ready for a pep talk, some wild stories, and practical advice on how to stop treating your income like a favor. Products, People & Previous Episodes Mentioned: Episode 295: Why Buyer Agents Struggle to Get Paid Episode 232: Buyer Brokerage How-Tos Daryl Davis quote and article referenced Episode 296: Peaceful Partings Key Quotes/Takeaways “You’re not a victim in a real estate transaction. You agreed to the terms—stand by them.” —Katy “Poor planning on your part does not constitute an emergency on mine.” —Alissa “Your commission isn’t a bargaining chip. It’s the price for the service you already delivered.” —Katy “Be kind, but stand firm. Those aren’t mutually exclusive.” —Alissa “I don’t need to pay you to stay in this deal. That’s not my job.” —Alissa CTA: If this topic hit home, take a minute to revisit your buyer consults and listing presentations. Are you clearly outlining your value? Are your clients crystal clear on how and when you get paid? Don't wait until you're put on the spot. Leave us a review at Get your Email Templates 101: Build Your Own Business 101: Agent Systems 101: All Resources: Submit your topic ideas and toasts to /episode/index/show/hustlehumblypodcast/id/37540720

311: Tips for Peaceful Partings in Real Estate 07/21/2025

311: Tips for Peaceful Partings in Real Estate What happens when a client blindsides you and hires someone else? Or when your favorite sellers decide to "hit the button" on Zillow without you? In this episode, we’re talking all about how to keep your cool, preserve your relationships, and show up with professionalism—even when your heart gets broken. We’ve all been there. A past client lists their home without calling you. A buyer you’ve poured into suddenly ghosts you. A friend uses someone else. Ouch. The gut punch is real, but what you do next matters even more than what just happened. Peaceful partings aren’t always easy, but they’re always worth it. We’re chatting through real-life rejection stories (some from last week!) and how we’ve learned to navigate them with kindness, class, and a whole lot of self-talk. It’s not about avoiding hurt; it’s about choosing how to respond. Here’s what we get into: How to handle the heartbreak of client rejection What to say when someone lists without you The power of the follow-up (even when you’re mad!) How to part ways professionally with a broker or team When to let go and when to speak up The importance of grace, gratitude, and not taking it personally Grab a tissue, pour some coffee, and let’s talk about peaceful partings in all their messiness. 💬 Key Quotes/Takeaways "It’s not about you. Nobody cares about you as much as you think they do." — Katy "Rejection still hurts, even when you’re seasoned. But you don’t have to let it define you." — Alissa "Gratitude builds bridges. You never know when your paths will cross again." — Katy "Be so kind they regret not choosing you." — Alissa "Leaving well is a skill. It reflects emotional maturity and grace." — Katy Leave us a review at Get your Email Templates 101: Build Your Own Business 101: Agent Systems 101: All Resources: Submit your topic ideas and toasts to /episode/index/show/hustlehumblypodcast/id/37350510

310: The Four Core Systems Every Realtor Needs 07/14/2025

310: The Four Core Systems Every Realtor Needs Let’s be honest: when was the last time you checked if your business systems were actually working? This week, we’re giving y’all a special sneak peek into one of our monthly Hustle Humbly Community live calls, and this one was just too good to keep to ourselves. We did a full systems audit together and broke down the four core systems every Realtor needs to run a smooth, sustainable business. Whether you’re overwhelmed by tech, struggling to follow up, or just wondering why things feel so clunky, this episode will help you figure out what needs to grow, and what needs to go. Here’s what we covered: The 4 core systems in every real estate business What a working system actually looks like Why simple systems are the hardest to teach (and the most effective!) How to know if your system is broken or just neglected Our favorite tips for tidying up your email, follow-up, and database We’re also sharing tools, strategies, and examples from real community members who joined us live—plus some laughs, real-life solutions, and that signature Hustle Humbly encouragement. If your systems feel like a cluttered mess, come hang out with us for a little systems clean-up. ✨ Loved this systems chat? Join us in the Hustle Humbly Community to get access to all the monthly lives and resources! Head to . Upcoming Community Live: Thursday, July 24 at 1pm Central 💬 Key Quotes/Takeaways “There is nothing more difficult than simplicity.” —Alissa “Your system isn’t broken—you’re just not using it.” —Katy “A system is something that remembers for you.” —Alissa “Stop trying to make it perfect and just make it work.” —Katy “Your inbox is not a storage unit.” —Alissa Products, People & Previous Episodes Mentioned: Join the Hustle Humbly Community: Trello & Free Trello training video: RealtyZam bookkeeping tool for Realtors: Skyslope / Dotloop / MLS tools QuickBooks Upcoming Community Live: Thursday, July 24 at 1pm Central /episode/index/show/hustlehumblypodcast/id/37350420

309: Do I Need a Real Estate Mentor? 07/07/2025

309: Do I Need a Real Estate Mentor? Ever had a mentor who ghosted you? Or a mentee who treated you like tech support? If so, you are in the right place! This week we’re chatting about all things mentorship — the good, the bad, and the absolutely awkward. From horror stories of mentors who used their mentees as free labor, to sweet tales of life-changing support, we’ve got it all. And we’re not just telling our stories. Y’all sent in nearly 100 responses about your own mentor/mentee experiences — and we read every single one. We dive into: How to find (or become) a great mentor What mentees get wrong (and how to fix it) Why boundaries matter more than ever How to know when you’re ready for a mentee Tips for respecting time, energy, and expertise What NOT to ask your mentor (hint: Google it first) Alissa’s story about “Workshop Wednesday” We also chat about how mentorship evolves as you grow in your career, and why sometimes your “mentor” is really just your go-to industry friend. Whether you're craving guidance or feeling burnt out from giving too much of it, this one’s packed with real talk and helpful insights. Mentorship doesn’t have to be messy. Let’s get it right! If you're feeling inspired (or exhausted) by your own mentor experience, send us a DM and let us know what resonated with you the most! 💬 Key Quotes/Takeaways “Your mentor isn’t tech support. If there’s a tutorial for it, start there.” —Alissa “Mentorship only works when there’s mutual effort and respect.” —Katy “Don’t treat your mentee like your assistant — unless they are your assistant.” —Katy “Sometimes the most powerful mentors are the ones you never officially asked for.” —Alissa “If you’re asking five people the same question, you’re not looking for an answer — you’re avoiding action.” —Katy Products, People & Previous Episodes Mentioned: Episode 17: What to Do When You’re New or Slow CE classes, MLS tutorials, and brokerage training options Leave us a review at Get your Email Templates 101: Build Your Own Business 101: Agent Systems 101: All Resources: Submit your topic ideas and toasts to /episode/index/show/hustlehumblypodcast/id/37295025

308: How to Build a Realtor Brand That Attracts 06/30/2025

308: How to Build a Realtor Brand That Attracts Feeling stuck in a saturated market and unsure how to stand out as a Realtor? You’re going to love this one! This week we are chatting with the brilliant Tori Sprankel, a brand and web designer with a gift for helping entrepreneurs (especially parents!) uncover what makes them different. If you’ve ever wondered how to figure out your brand, what to post on social, or how to build confidence online—this episode is packed with gold. Tori shares her hot take that Realtors should stop selling houses and start selling lifestyle. That one shift in thinking opens up a world of content ideas and opportunities to actually enjoy showing up online. Whether you're the mom who knows all the best playground coffee shops or the go-to relocation expert, Tori shows you how to define your lane and make it magnetic. We also talk about: Why your personal brand is an overlap of your interests and your audience’s How to show up consistently (hint: it’s not about logos or fonts) Tips for easing into video when you’re nervous The power of “warm hellos” in stories Why you need to follow creators outside of real estate The content that works without being on social media You’ll walk away from this one with tangible tips, fresh inspiration, and most importantly—permission to be you. Want to feel more confident and creative online? Go follow Tori and grab her freebies at . And don’t forget to DM her a voice note—she’ll love it! 💬 Key Quotes/Takeaways “You’re not selling houses. You’re selling lifestyle and connection.” —Tori “Your brand is that sweet spot between what you love and what your clients care about.” —Tori “You can’t go from zero to 60 on video. Start with a warm hello.” —Katy “Consistency builds safety—and safety builds trust.” —Tori “If you’re only posting just listed graphics, you’re missing your chance to connect.” —Katy Products, People & Previous Episodes Mentioned: Tori’s free Stories Challenge: Connect with Tori on Instagram: Tori’s post: Leave us a review at Get your Email Templates 101: Build Your Own Business 101: Agent Systems 101: All Resources: Submit your topic ideas and toasts to /episode/index/show/hustlehumblypodcast/id/37169610

307: What to Do When Real Estate Gets Hard 06/23/2025

307: What to Do When Real Estate Gets Hard Beginner’s luck was real—but it’s not forever. If you got into real estate during the pandemic boom years, chances are you saw fast wins and easy closings and you might’ve thought, “Wow, this job is amazing!” But now, things feel different. Harder. Slower. And maybe you're wondering… “Do I even have what it takes?” In this episode, we’re having an honest, sometimes tough-love chat about what it really takes to make it in real estate today. We’re sharing our own early career stories: what worked, what didn’t, and why survival back then looks a lot like what it takes now. We’re talking about the shift from pandemic market momentum to today’s unpredictable reality and why so many agents are feeling lost, confused, and ready to walk away. If you're in that spot, we want to help you find clarity (not just blind motivation). We cover: The hard truth about beginner’s luck What it means to truly commit to a real estate business Why some agents succeed and others don’t How to know if it’s time to quit—or double down Real questions to audit your situation honestly The shift from “I want to” to “I need to make this work” Why having a backup plan can actually hurt your chances This episode is for you if: You’re thinking about leaving the business (but feel guilty or unsure) You’re wondering if this slump is just temporary or a sign You want to stop spinning your wheels and start working a real plan This one might sting a little—but we promise it’s full of encouragement, clarity, and direction too. Consider this your wake-up call and pep talk rolled into one. 💬 Key Quotes & Takeaways “Just because you want something doesn’t mean it’s going to happen—you need a plan, not just a dream.” — Alissa “You have to treat real estate like a business, not a fantasy.” — Katy “Beginner’s luck gave you experience—now you need to put in the work.” — Katy “Stop waiting for a magic turnaround. This is the new market. Are you in or are you out?” — Alissa “The first three years aren’t about making money—they’re about showing up every single day, whether it’s easy or not.” — Katy Products, People & Previous Episodes Mentioned: Episode 1–3: Our Origin Stories Episode 38: Where Our Business Comes From Episode 73: The Staging Closet Episode 119: Interview with a Builder Episode 198: Real Estate Side Hustles Episode 271: Should You Renew Your License? Episode 304: Listener Q&A Pt. 1 Episode 306: Listener Q&A Pt. 2 Real estate email templates: hustlehumblypodcast.com/templates Trello (for task/project management): hustlehumblypodcast.com/trello Excel or spreadsheets for budgeting early in your career Leave us a review at Get your Email Templates 101: Build Your Own Business 101: Agent Systems 101: All Resources: Submit your topic ideas and toasts to /episode/index/show/hustlehumblypodcast/id/37094585

306: The Tools We Actually Pay For: Q&A Part 2 06/16/2025

306: The Tools We Actually Pay For: Q&A Part 2 It’s time for more honest answers to your real estate questions—because you asked, and we had A LOT to say. We’re back for Part 2 of our listener Q&A series, and we’re tackling everything from handwritten note verbiage to how to fire a client, and yes—even our thoughts on the revenue share brokerage model (spoiler: we’re not fans). This is the episode you need if you’ve ever felt unsure about what to say, how to say it, or whether you should say it at all. We’re digging into the real situations real agents are dealing with every day, and giving you the words, confidence, and strategies to handle them like the pro you are (or want to be!). We cover: Reconnecting with past clients after a long silence What to write in handwritten notes that don’t sound salesy Scripts for hard conversations with buyers and sellers What to do when someone is rude or flat-out wrong Pricing conversations that don’t get you fired (or make you cry) What we actually spend money on in our businesses Handling rejection, unprofessional agents, and burnout What we’d change about the real estate industry Our honest thoughts on revenue-sharing brokerages Dealing with political and economic uncertainty in the market Plus: We offer up some of our favorite phrases, scripts, and calming-but-firm lines that help us set boundaries and still keep our professionalism intact. This one is packed with wisdom, laughs, and real world truths. Whether you’re feeling stuck, frustrated, or just ready for a new strategy, we’ve got your back. 💬 Key Quotes & Takeaways “You can always pick up where you left off. Just don’t apologize for the silence—no one noticed but you.” — Alissa “If you're the only one doing the work to sell the house, it’s time for a reset or to walk away.” — Katy “You don't have to be mean, but you do have to be firm.” — Katy “Realtors aren’t therapists. Boundaries are how we stay in this business for the long haul.” — Alissa “There is no free, easy money. Whatever path you choose, it’s still work.” — Katy Products, People & Previous Episodes Mentioned: Episode 304: Q&A Part 1 Episode 35: Stage to Sell Episode 73: Staging Closet Episode 38: Where Our Business Comes From Episode 48: Taking the Emotion Out of Real Estate Episode 77: Real Estate Virtues Episode 87 & 89: Morning and Evening Routines Episode 119: Interview with a Builder Episode 129: How to Be a Good Co-op Agent Episode 264: Relocating Your Real Estate Business Econ 101 Episode: Real Estate + The Market Flower-seed stationery Canva (for holiday cards) Leave us a review at Get your Email Templates 101: Build Your Own Business 101: Agent Systems 101: All Resources: Submit your topic ideas and toasts to /episode/index/show/hustlehumblypodcast/id/36895740

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