Hustle Humbly Podcast

Join us for Hustle Humbly where we hope you will build the confidence to find your voice and your way to a successful real estate business and beyond. Listen in as Alissa & Katy, two top producing Realtors, talk about fostering community over competition while navigating the often times cutthroat real estate industry. With over 1000 homes sold between them and 13 and 19 years each in the business, they have seen it first hand. Deep dive into conversations and interviews about mindset and best practices with real life stories mixed in. The goal of Hustle Humbly is to reach out and encourage Realtors and business people alike to stop comparing themselves and start embracing their own strengths.

308: How to Build a Realtor Brand That Attracts 06/30/2025

308: How to Build a Realtor Brand That Attracts Feeling stuck in a saturated market and unsure how to stand out as a Realtor? You’re going to love this one! This week we are chatting with the brilliant Tori Sprankel, a brand and web designer with a gift for helping entrepreneurs (especially parents!) uncover what makes them different. If you’ve ever wondered how to figure out your brand, what to post on social, or how to build confidence online—this episode is packed with gold. Tori shares her hot take that Realtors should stop selling houses and start selling lifestyle. That one shift in thinking opens up a world of content ideas and opportunities to actually enjoy showing up online. Whether you're the mom who knows all the best playground coffee shops or the go-to relocation expert, Tori shows you how to define your lane and make it magnetic. We also talk about: Why your personal brand is an overlap of your interests and your audience’s How to show up consistently (hint: it’s not about logos or fonts) Tips for easing into video when you’re nervous The power of “warm hellos” in stories Why you need to follow creators outside of real estate The content that works without being on social media You’ll walk away from this one with tangible tips, fresh inspiration, and most importantly—permission to be you. Want to feel more confident and creative online? Go follow Tori and grab her freebies at . And don’t forget to DM her a voice note—she’ll love it! 💬 Key Quotes/Takeaways “You’re not selling houses. You’re selling lifestyle and connection.” —Tori “Your brand is that sweet spot between what you love and what your clients care about.” —Tori “You can’t go from zero to 60 on video. Start with a warm hello.” —Katy “Consistency builds safety—and safety builds trust.” —Tori “If you’re only posting just listed graphics, you’re missing your chance to connect.” —Katy Products, People & Previous Episodes Mentioned: Tori’s free Stories Challenge: Connect with Tori on Instagram: Tori’s post: Leave us a review at Get your Email Templates 101: Build Your Own Business 101: Agent Systems 101: All Resources: Submit your topic ideas and toasts to /episode/index/show/hustlehumblypodcast/id/37169610

307: What to Do When Real Estate Gets Hard 06/23/2025

307: What to Do When Real Estate Gets Hard Beginner’s luck was real—but it’s not forever. If you got into real estate during the pandemic boom years, chances are you saw fast wins and easy closings and you might’ve thought, “Wow, this job is amazing!” But now, things feel different. Harder. Slower. And maybe you're wondering… “Do I even have what it takes?” In this episode, we’re having an honest, sometimes tough-love chat about what it really takes to make it in real estate today. We’re sharing our own early career stories: what worked, what didn’t, and why survival back then looks a lot like what it takes now. We’re talking about the shift from pandemic market momentum to today’s unpredictable reality and why so many agents are feeling lost, confused, and ready to walk away. If you're in that spot, we want to help you find clarity (not just blind motivation). We cover: The hard truth about beginner’s luck What it means to truly commit to a real estate business Why some agents succeed and others don’t How to know if it’s time to quit—or double down Real questions to audit your situation honestly The shift from “I want to” to “I need to make this work” Why having a backup plan can actually hurt your chances This episode is for you if: You’re thinking about leaving the business (but feel guilty or unsure) You’re wondering if this slump is just temporary or a sign You want to stop spinning your wheels and start working a real plan This one might sting a little—but we promise it’s full of encouragement, clarity, and direction too. Consider this your wake-up call and pep talk rolled into one. 💬 Key Quotes & Takeaways “Just because you want something doesn’t mean it’s going to happen—you need a plan, not just a dream.” — Alissa “You have to treat real estate like a business, not a fantasy.” — Katy “Beginner’s luck gave you experience—now you need to put in the work.” — Katy “Stop waiting for a magic turnaround. This is the new market. Are you in or are you out?” — Alissa “The first three years aren’t about making money—they’re about showing up every single day, whether it’s easy or not.” — Katy Products, People & Previous Episodes Mentioned: Episode 1–3: Our Origin Stories Episode 38: Where Our Business Comes From Episode 73: The Staging Closet Episode 119: Interview with a Builder Episode 198: Real Estate Side Hustles Episode 271: Should You Renew Your License? Episode 304: Listener Q&A Pt. 1 Episode 306: Listener Q&A Pt. 2 Real estate email templates: hustlehumblypodcast.com/templates Trello (for task/project management): hustlehumblypodcast.com/trello Excel or spreadsheets for budgeting early in your career Leave us a review at Get your Email Templates 101: Build Your Own Business 101: Agent Systems 101: All Resources: Submit your topic ideas and toasts to /episode/index/show/hustlehumblypodcast/id/37094585

306: The Tools We Actually Pay For: Q&A Part 2 06/16/2025

306: The Tools We Actually Pay For: Q&A Part 2 It’s time for more honest answers to your real estate questions—because you asked, and we had A LOT to say. We’re back for Part 2 of our listener Q&A series, and we’re tackling everything from handwritten note verbiage to how to fire a client, and yes—even our thoughts on the revenue share brokerage model (spoiler: we’re not fans). This is the episode you need if you’ve ever felt unsure about what to say, how to say it, or whether you should say it at all. We’re digging into the real situations real agents are dealing with every day, and giving you the words, confidence, and strategies to handle them like the pro you are (or want to be!). We cover: Reconnecting with past clients after a long silence What to write in handwritten notes that don’t sound salesy Scripts for hard conversations with buyers and sellers What to do when someone is rude or flat-out wrong Pricing conversations that don’t get you fired (or make you cry) What we actually spend money on in our businesses Handling rejection, unprofessional agents, and burnout What we’d change about the real estate industry Our honest thoughts on revenue-sharing brokerages Dealing with political and economic uncertainty in the market Plus: We offer up some of our favorite phrases, scripts, and calming-but-firm lines that help us set boundaries and still keep our professionalism intact. This one is packed with wisdom, laughs, and real world truths. Whether you’re feeling stuck, frustrated, or just ready for a new strategy, we’ve got your back. 💬 Key Quotes & Takeaways “You can always pick up where you left off. Just don’t apologize for the silence—no one noticed but you.” — Alissa “If you're the only one doing the work to sell the house, it’s time for a reset or to walk away.” — Katy “You don't have to be mean, but you do have to be firm.” — Katy “Realtors aren’t therapists. Boundaries are how we stay in this business for the long haul.” — Alissa “There is no free, easy money. Whatever path you choose, it’s still work.” — Katy Products, People & Previous Episodes Mentioned: Episode 304: Q&A Part 1 Episode 35: Stage to Sell Episode 73: Staging Closet Episode 38: Where Our Business Comes From Episode 48: Taking the Emotion Out of Real Estate Episode 77: Real Estate Virtues Episode 87 & 89: Morning and Evening Routines Episode 119: Interview with a Builder Episode 129: How to Be a Good Co-op Agent Episode 264: Relocating Your Real Estate Business Econ 101 Episode: Real Estate + The Market Flower-seed stationery Canva (for holiday cards) Leave us a review at Get your Email Templates 101: Build Your Own Business 101: Agent Systems 101: All Resources: Submit your topic ideas and toasts to /episode/index/show/hustlehumblypodcast/id/36895740

305: Turning Fixer-Uppers into Financial Freedom 06/09/2025

305: Turning Fixer-Uppers into Financial Freedom What happens when you blend DIY passion with real estate expertise? You get Brittany Norman. In this episode, we chat with Brittany—a Realtor, investor, DIY queen, and mom of three—who has built a fascinating career out of renovating, blogging, managing a short-term rental, and now helping buyers and sellers in Florida. Brittany pulls back the curtain on what it’s really like to live in a flip, how to manage your own Airbnb (while also being a real estate agent), and the behind-the-scenes of brand partnerships and blogging. We talk about everything from flooded homes and staging tricks to managing construction chaos and prepping a house for guests—with a few chicken bones and soot-covered ceilings thrown in for good measure. Whether you’re thinking about buying an investment property, managing your own short-term rental, or just love a good before-and-after project, this episode is for you! We chat with Brittany about: Her journey from Etsy shop owner to licensed Realtor How living in renovation zones shaped her investing strategy The emotional side of selling a home you’ve poured yourself into Real talk about Airbnb—costs, communication, and cleaning The mistake she’ll never make again with kitchen cabinets When DIY is worth it… and when it’s time to hire help How she turned brand partnerships into real income Offering value as a Realtor through staging consultations 💬 Key Quotes & Takeaways “There’s no free, easy money. Even with short-term rentals, there’s always going to be work involved.” — Alissa “If I’m going to mess something up, I’d rather do it myself and learn than pay someone and still not love it.” — Brittany “You don’t have to be salesy if you’re offering real value.” — Brittany “Sometimes you don’t need a to-do list—you need a ‘what not to do’ list.” — Katy Products, People & Previous Episodes Mentioned: PriceLabs (airbnb pricing tool) EllisonMade.com PalmHarborHideaway.com thecoastalagentfl.com Connect with Brittany: Instagram (DIY + blog): @ellisonmade Real Estate: @thecoastalagent or coastalagentfl.com Airbnb: palmharborhideaway.com Cheers to Erin Kirk for the heartfelt support toast! We love seeing agents support each other behind the scenes. Leave us a review at Get your Email Templates 101: Build Your Own Business 101: Agent Systems 101: All Resources: Submit your topic ideas and toasts to /episode/index/show/hustlehumblypodcast/id/36895650

304: Real Estate Questions We Get Constantly: Q&A Part 1 06/02/2025

304: Real Estate Questions We Get Constantly: Q&A Part 1 You asked, we answered! It’s been way too long since we’ve done a good old-fashioned Q&A, and y’all delivered some great questions. From systems and tools to mindset, burnout, and building consistency—we’re covering it all in Part 1 of this 2-part Q&A series! Grab your sweet tea (homemade by Jac, no less!) and join us as we tackle everything from unresponsive leads to what “making it” in real estate actually feels like. We’ll give you a peek into what a “day in the life” looks like for us, plus share some pivotal moments in our careers that could have totally changed our path. And spoiler: if you’re feeling behind, unorganized, or like you made some bad business choices… you’re not alone. We’re getting real and talking about what to do next. In this episode, we’re chatting about: Our favorite systems, tools, and apps we use daily How we handle unresponsive leads (hint: it’s all about permission and perspective) What a “typical” day really looks like (if that exists!) When we finally felt like we “made it” in real estate What to do if you’ve made some bad financial choices Preparing for busy seasons without burning out Tips for creating long-term consistency in your business The emotional and financial investments that paid off in our careers A behind-the-scenes look at what it takes to run Hustle Humbly 👉 Want to get your question answered in future episodes? Make sure you’re on our email list at hustlehumblypodcast.com/freebies or hustlehumblypodcast.com/newsletter. 💬 Key Quotes & Takeaways “Making it in real estate is when you finally stop crying over lost deals.” – Alissa “Just because someone ghosted you doesn’t mean you did something wrong—people have lives. Don’t take it personally.” – Katy “You can’t drop your lead gen just because you got busy. Future business depends on today’s actions.” – Alissa “Preparing for busy season isn’t just about your calendar—it’s about setting boundaries and staying sane.” – Katy “You don’t need 30 subscriptions. You probably don’t even know what half of them are.” – Alissa Products, People & Previous Episodes Mentioned: Episode 8: Real Estate Tech Tools Episode 33: Preparing for Busy Episode 87: Morning Routine Episode 89: Evening Routine Episode 264: Relocating Your Business with Christine Cooper Episode 265: Should You Renew Your Real Estate License? MileIQ (mileage tracking) Trello (project management) Skyslope & DotLoop (transaction management) MailChimp (email marketing) Canva & CapCut (content creation) Google Docs/Google Calendar Compass App MLS App Rocket Money (subscription tracker) Leave us a review at Get your Email Templates 101: Build Your Own Business 101: Agent Systems 101: All Resources: Submit your topic ideas and toasts to /episode/index/show/hustlehumblypodcast/id/36793345

303: How to Track and Organize Real Estate Leads 05/26/2025

303: How to Track and Organize Real Estate Leads What actually happens when you get a lead? Where do they go? This week we’re pulling back the curtain on one of the most common (and overlooked) questions in real estate: what do you do with a lead after you get it? Whether they came from an open house, a sign call, a referral, or your kid’s holiday party, every lead needs a place to live, and it’s your job to keep track of them so they don’t fall through the cracks. In this episode, we walk you through exactly what we do with our leads and the systems we use to stay organized. From Katy’s one-sheet paper planner to Alissa’s Trello board, we share real-life examples and offer simple, do-able ideas you can start using immediately. You’ll hear about: The difference between an email list, a prospect list, and your database How to decide who goes where How Alissa uses Trello to track leads from pre-approved to ghosted (C is for Crickets!) Katy’s buyer lead sheets and weekly activity sheet Why you don’t need a fancy CRM to keep up with your leads The one question to ask yourself before adding someone to your database Easy email ideas to stay in touch with cold leads How to track social media connections without being creepy This episode is your friendly reminder that you don’t need a perfect system—you just need a system. We’ll help you figure out the one that actually works for you. 💬 Key Quotes/Takeaways “C is for Crickets. These are the ghosties. But I’m not giving up on them.” —Alissa “Done is better than perfect. If your system is paper and it works—great.” —Katy “Your database is for relationships. Your email list is for exposure.” —Katy “If you don’t get your leads out of your head and onto paper, they’re going to disappear.” —Alissa “You don’t need to email every month. Just show up when you have something valuable to say.” —Alissa Products, People & Previous Episodes Mentioned: Trello (free project management tool): MailChimp (email marketing): BYOB (Build Your Own Business 101 Course): Katy’s Weekly Activity Sheet: included in Agent Systems 101 Buyer and Seller Lead Sheets: included in Agent Systems 101 Leave us a review at Get your Email Templates 101: Build Your Own Business 101: Agent Systems 101: All Resources: Submit your topic ideas and toasts to /episode/index/show/hustlehumblypodcast/id/36707150

302: Explaining Real Estate in a Recession 05/19/2025

302: Explaining Real Estate in a Recession Feeling confused about what’s going on with the market, interest rates, and the economy? You’re not alone—and this episode is here to help. In this jam-packed episode, we’re putting on our glasses and going back to school for a real estate-friendly crash course in ECON 101. But don’t worry, we’re breaking it all down in plain English. If you've been struggling to answer your clients' questions about the market, inflation, interest rates, or why nothing feels “normal” anymore—this one's for you. Alissa channels her inner professor (Cliff bar and lemonade iced tea in hand) and walks us through three big economic concepts that are impacting real estate right now: recession, interest rates, and tariffs. We talk about how to prepare your clients—and yourself—for a shifting market, what data actually matters, and why understanding these financial factors makes you a more confident and professional Realtor. We cover: What a recession actually is—and why it’s hard to define How real estate behaves differently than other investments during downturns Why interest rates aren’t dropping like everyone expected How the 10-year Treasury bond is impacting mortgage rates The ripple effect of tariffs on building costs and buyer behavior What seasoned agents need to do differently during market slowdowns Whether you’re brand new, still finding your footing, or feeling the sting of a slower season, this episode will help you understand what’s really going on—and how to stay strong, professional, and prepared for what’s next. 💬 Key Quotes/Takeaways “When the market’s working with you, it’s hard to fail. But when it’s working against you, only the resilient and wise will thrive.” —Alissa “The real estate crystal ball has never been fuzzier.” —Alissa “Real estate is the single best hedge against inflation and recession, more than any other asset on the planet.” —Alissa (via J. Scott) “Now is not the time to pick your lender based on who takes you to lunch—it’s about who’s watching the data.” —Katy “Clients don’t care what you think—they care what you can explain.” —Katy Products, People & Previous Episodes Mentioned: BiggerPockets podcast (Jay Scott) The Preamble (Sharon McMahon) 10-Year Treasury Bond (economic indicator) The Blueprint (industry publication) University of Michigan Consumer Sentiment Index Leave us a review at Get your Email Templates 101: Build Your Own Business 101: Agent Systems 101: All Resources: Submit your topic ideas and toasts to /episode/index/show/hustlehumblypodcast/id/36617805

301: Social Media Made Simple 05/12/2025

301: Social Media Made Simple Do I need social media to be a successful Realtor? If you’ve ever felt social media burnout, this episode is for you. In episode 301, we’re stripping away the pressure and getting real about how we actually use social media as working Realtors—and spoiler alert: it’s not very “strategic.” We don’t have a content calendar. We don’t pre-schedule. We’re not showing up every day, and yet… we still sell houses. This episode is for anyone who’s felt like social media is a have to, not a want to. Katy shares how her pause button is a daily necessity. Alissa opens up about her viral kitten post on Threads (yes, 10,000+ likes accidentally), what it taught her about the algorithm, and why she sees Instagram more like a memory journal than a lead gen tool. We chat about: Using social media to maintain relationships vs. find cold leads How Alissa's cat post blew up her Threads feed unexpectedly Why posting less might be exactly what you need How social media gives a false sense of productivity Using your phone photos later to avoid pressure in the moment Why your online presence should reflect both who you are and what you do If you’ve been feeling the “shoulds” around your feed, give yourself permission to pull back, reset your boundaries, and use social media in a way that actually feels good to you. 💬 Key Quotes/Takeaways “You’re doing a better job of being a user of social media and not being used by social media.” —Katy “We’re not out there trying to get cold leads from Instagram. We’re just showing who we are.” —Alissa “People give social media too much power. They think if they post, the phone will ring. That’s not how it works.” —Katy “Social media should help you maintain relationships, not replace real ones.” —Alissa “Use it as a memory log, not a marketing machine.” —Alissa Products, People & Previous Episodes Mentioned: Threads (social media app) Gary Vee’s advice on content and platforms Facebook birthday strategy for database outreach Katy’s Android pause button feature Leave us a review at Get your Email Templates 101: Build Your Own Business 101: Agent Systems 101: All Resources: Submit your topic ideas and toasts to /episode/index/show/hustlehumblypodcast/id/36525765

300: The Truth About Leading a Real Estate Team 05/05/2025

300: The Truth About Leading a Real Estate Team Okay, y’all… Episode 300 is HERE. Cue the confetti cannons and the alpacas! (Yes, there’s an alpaca and a camel story in this episode and no, we’re not kidding.) For this milestone episode, we knew we wanted to bring you something special—and what better way than to finally get the one and only Laura Buck Smith behind the mic! Laura has been on our dream guest list for a very long time because she’s the one person we trust to honestly and openly talk about something we’ve never been able to teach on from experience: building and running a real estate team. As solo agents, we have always stayed in our individual lanes, but we know so many of you are either curious about joining a team or wondering if you should start one. And the truth is… there are so many misconceptions out there. This episode is packed with real talk, systems, and yes—Laura’s incredible mix of structure and heart. Here’s what we chat about in this episode: How Laura got into real estate and never worked solo What it was like building her team from the ground up The three-tier structure she uses for agents What really goes into leading 25 team members (without losing your mind) How they handle leads, admin, training, open houses, and more The five interviews (yes, FIVE) and 90-day probation period for new team members How they expanded into Alabama (spoiler: Stephen made it happen in a week!) Why team culture and consistency are non-negotiable The honest truth about when you’re ready—or not ready—to lead a team Whether you’ve thought about building a team or you just want to learn how a well-oiled machine operates, this episode is packed with value, encouragement, and behind-the-scenes gems. We’re so thankful to Laura for showing up and sharing it all—systems, stories, boundaries, and all the heart behind what they’ve built at Team Smith. Resources & Links Mentioned: The Market Real Estate Company: Laura’s open house strategy and new construction tips BoomTown and Zillow Premier Agent tools Bob Brooks Real Estate School: 🔑 Key Quotes & Takeaways “You need to have a servant’s heart to be a team leader. It’s not about you. It’s about your team.” – Laura “If you're not ready to be responsible for someone else's income, you're not ready to start a team.” – Katy “We don’t compete with our team members—we support them, and we don’t take leads from them.” – Laura “Everyone on the team gets five interviews and 90 days of daily check-ins. If they can't email once a day, how can I trust them with a $900 lead?” – Laura “Culture eats strategy for breakfast. The reason people stay on Team Smith is because of the culture.” – Alissa Leave us a review at Get your Email Templates 101: Build Your Own Business 101: Agent Systems 101: All Resources: Submit your topic ideas and toasts to /episode/index/show/hustlehumblypodcast/id/36421760

299: Consistency Over Motivation 04/28/2025

299: Consistency Over Motivation Feeling a little too “relaxed” in the name of boundaries? This one's for you. We’ve talked a lot about boundaries, self-care, and rest—but let’s not forget: real estate is still a job. And if you’re not working, you’re not getting paid. In this very real, very necessary pep talk, we’re talking about something a lot of agents need to hear right now: get to work. Whether the market has slowed, your motivation is fizzling, or you’re stuck in an “I’ll start next week” loop, this episode is your reminder that consistency—not motivation—is the real secret to success. Yes, we believe in work-life balance. Yes, we’re fans of boundaries. But if you’re calling “watching Netflix on a Tuesday” your professional day off… it might be time for some tough love. 🎧 In this episode, we’re diving into: The difference between rest and avoidance What to do when your motivation is MIA How to stop “fizzling” after big events or ideas Why many agents self-sabotage with poor time management How to be honest about your productivity and stop lying to yourself The connection between consistency and confidence How to use 10-minute tasks to get momentum going The REAL start of your 1–3 year journey to real estate income We’re also sharing real stories about using your time wisely, knowing when to take a break and when to get back to it, and how to rate your networking game on a scale of 1 to 10 (spoiler alert: sitting in the back and talking to no one is not a 10). If you’ve been floating around wondering why business is slow, it might be time to look in the mirror. Let us help you gently—but firmly—snap out of it and get back to work. 🔑Key Quotes/Takeaways “Boundaries and work ethic are not the same thing. And they can absolutely coexist.” – Alissa “The clock doesn’t start until you start working.” – Katy “Adaptability is the way of consistency.” – James Clear (quoted by Katy) “If you haven't gotten a paycheck in three months, you're unemployed.” – Connie, Alissa’s broker “Most daily actions evaporate. Some accumulate.” – James Clear Products, People & Previous Episodes Mentioned: Hustle Humbly Buyer & Seller Checklist https://hustlehumblypodcast.com/checklist Episode 9: Your Database Episode 17: What to Do When You’re New or Slow Episode 135: What to Do When You Don’t Know What to Do Book: Atomic Habits by James Clear Book: The Go-Giver by Bob Burg & John David Mann Leave us a review at Get your Email Templates 101: Build Your Own Business 101: Agent Systems 101: All Resources: Submit your topic ideas and toasts to /episode/index/show/hustlehumblypodcast/id/36327255

298: Real Estate Bias You Don’t Notice 04/21/2025

298: Real Estate Bias You Don’t Notice Sweaty palms? That might be your sign to lean in. We’re back with a special Fair Housing Month episode, and this time we brought in a very special guest: Molly Mair from Eugene, Oregon—a former teacher turned Realtor and now a brokerage owner, DEI committee chair, and all-around fierce advocate for fair housing. We first met Molly at a conference in California (shoutout to her adorable sun-logo mugs and shared love for data nerdiness 🫶), and we instantly knew she had a perspective worth sharing. In this chat, she helps us unpack the real-life, real-estate side of fair housing—from inclusive buyer consults to those awkward seller jokes that need shutting down (politely but firmly!). Fair housing isn’t just something you cram into a continuing ed course. It’s something we live and breathe in our day-to-day business, and Molly shows us exactly how she does that—with heart, systems, and a little trial and error. 🎧 In this episode, we chat about: What to say (and NOT say) when clients ask about neighborhoods and schools How Molly navigates buyer consults with inclusivity in mind The difference between being a “nice” agent and a fair one Tips for communicating with escrow and title for smoother, more respectful closings The power of reflection when you get it wrong (because you will sometimes!) Grants and tools available to help your DEI efforts in real estate How to handle sellers who want to choose buyers for the wrong reasons What it means to be a fair housing agent—and why it should be on your resume Whether you're already passionate about fair housing or feeling nervous to say the wrong thing, this episode is for you. It’s full of honest moments, practical ideas, and motivation to just start—even if it’s a little uncomfortable at first. 🎉 Toast of the episode goes to Realtor and fair housing advocate Ashley Contreras! Products, People & Previous Episodes Mentioned: Hustle Humbly Trello Training (Free on YouTube! Just search "Hustle Humbly Trello") Implicit Bias Test (Referenced for self-reflection on bias) Fair Housing 2.0 Course At Home With Diversity Course Documentary: The Vanport Flood (Available on YouTube) Bias Override Training (Referenced as a valuable educational opportunity) Book: So You Want to Talk About Race by Ijeoma Oluo 🔑Key Quotes/Takeaways "Sweaty palms? That’s your sign to lean in." — Katy "People can’t dispute a spreadsheet. Be consistent and treat every transaction the same." — Alissa "If you want to break the rules, you won’t be breaking them with me." — Molly "I’m not a DEI expert, but I’m an advocate—and that means I keep showing up and learning." — Molly "What do we lose by including more people? Nothing. We just make the table bigger." — Molly Leave us a review at Get your Email Templates 101: Build Your Own Business 101: Agent Systems 101: All Resources: Submit your topic ideas and toasts to /episode/index/show/hustlehumblypodcast/id/36235560

297: Cancellations and Crying Sellers 04/14/2025

297: Cancellations and Crying Sellers Everything is… Awful?! A Real Estate Rant (with Purpose) We’ve been your resident cheerleaders for almost 300 episodes—offering encouragement, positive vibes, and practical tips. But sometimes... you just need to vent. And today? We're taking a moment to do exactly that—professionally, of course. In this episode, we’re laying it all out: the contracts that keep falling through, the sellers who are spiraling, the buyers ghosting after inspections, and the agents who just won’t communicate. The market feels off, and if you’ve been wondering whether you’re the only one questioning your sanity—spoiler alert: you’re not. From real-life stories of canceled contracts that could’ve been saved (with just a tiny bit of cooperation), to stats that prove the cancellation trend is real, we’re spilling it all. We’re not giving up—we’re just giving ourselves permission to admit that this job is hard right now. In this episode we’ll chat about: Why deals are falling apart after inspections (even when there’s nothing wrong) What happens when communication doesn’t happen between agents How to support your spiraling sellers without losing your own mind The surprising emotional toll of constant cancellations The importance of a strong pre-listing consultation (and making sellers do their homework) Buyer behavior in 2025: why everything feels more fragile Real-time stats on cancellation rates and why they matter If you’ve had a seller cry, a buyer back out for no reason, or you’re just wondering if this is the twilight zone of real estate—this episode’s for you. We’re with you, we hear you, and we’re in the trenches right alongside you. Products, People & Previous Episodes Mentioned: Episode 48: Taking Emotions Out of Real Estate Episode 169: When Your Listing Expires Episode 292: How to Keep Deals From Falling Apart Redfin January 2025 Cancellation Report: https://www.redfin.com/news/home-purchase-cancellations-january-2025 🔑 Key Quotes & Takeaways “I woke up heavy, which I haven’t done in a long time.” – Alissa “Buyers are out here treating contracts like optional RSVPs.” – Katy “You can’t predict which repair item will be the one that kills the deal.” – Alissa “You have to care about your clients, but you can’t carry the weight of the world.” – Katy “Even a dumpster fire warms up something.” – Alissa (…kind of profound, actually) Leave us a review at Get your Email Templates 101: Build Your Own Business 101: Agent Systems 101: All Resources: Submit your topic ideas and toasts to /episode/index/show/hustlehumblypodcast/id/36114495

296: How Realtors Can Lower Their Taxes 04/07/2025

296: How Realtors Can Lower Their Taxes What if your next listing appointment helped you build wealth too? 🤯 In this episode, we’re joined by CPA and real estate investor Amanda Han, and let us tell you—this conversation is a goldmine of money-saving, tax-planning goodness for every Realtor out there. Whether you’re brand new to the business or pulling in six figures consistently, Amanda breaks down what you need to know about entity formation (LLC or S-Corp?), bookkeeping systems, tax planning, investing in real estate yourself, and how to stop leaving money on the table. Amanda is not just any CPA—she’s a real estate investor herself and co-founder of Keystone CPA, where she works with clients all over the country to help them reduce their tax burden through smart planning and investments. Her approach is down-to-earth and easy to understand (thank goodness), and by the end of our chat, her goal is to convince every Realtor to become an investor. Spoiler alert: she might just succeed. We cover it all, including: When (and if!) you should become an LLC or S-Corp The most common tax mistakes Realtors make How to organize your finances without getting overwhelmed What depreciation actually means (and how to use it to your advantage) Tax planning strategies for high-income agents What to do if you haven’t taken depreciation on your rental Real estate investing 101 (with serious tax perks!) Setting up retirement accounts as a self-employed Realtor And don’t worry—we kept this super conversational and full of lightbulb moments. Even if you’ve been avoiding your finances, this episode is your sign to get in there and take control. Future-you (and your tax bill) will thank you! 🔑 Key Quotes/Takeaways “You don’t have to become an accountant to be a successful entrepreneur. You just need the right systems and the right people.” – Amanda “Tax planning isn’t scary. It’s just a conversation.” – Amanda “The best way to protect the money you earn is to spend a little time planning how to keep it.” – Katy “You can’t retroactively assign income to an entity that didn’t exist. So set up the LLC now—even if you're unsure.” – Amanda “If you're a Realtor, you already see the deals. You're walking past wealth-building opportunities every day—start picking them up.” – Amanda 🛒 Products, People & Previous Episodes Mentioned: Amanda’s company: keystonecpa.com Amanda on Instagram: @amandahanCPA Tax Strategies for the Savvy Real Estate Investor (book by Amanda Han) UDirect IRA and Equity Trust Company (for self-directed retirement accounts) QuickBooks and Excel (for bookkeeping options) Leave us a review at Get your Email Templates 101: Build Your Own Business 101: Agent Systems 101: All Resources: Submit your topic ideas and toasts to /episode/index/show/hustlehumblypodcast/id/36028705

295: Why Buyer Agents Struggle to Get Paid 03/31/2025

295: Why Buyer Agents Struggle to Get Paid Are you accidentally working for free? It sure seems like it! In today’s episode, we’re diving back into the world of buyer brokerage agreements and uncovering a sneaky trend: agents are getting their BBAs signed… and then slashing their own pay before closing. Why are so many agents struggling to confidently collect the commission they put in writing? Is it a lack of confidence? A fear of rejection? Or are they skipping a crucial step in the process? Spoiler alert: it all comes down to the buyer consultation. Here’s what we cover in this episode: Why agents are so quick to discount their commission How recent shifts in the industry are exposing a lack of confidence The critical mistake agents are making with buyer consultations How listing agents have always done this differently—and what buyer’s agents can learn from them The importance of transparency in how you get paid The real way to make sure you’re worth what you charge What brokers should be teaching their agents (but often don’t) The reality is, if you’re afraid to charge your full fee, you might not be delivering enough value to feel like you earned it. But don’t worry, we’ve got practical solutions for you! Tune in to hear how to build confidence, deliver more value, and get paid what you deserve. Need help with your buyer consultation? Grab our Buyer Brokerage Agreement Cover Letter to guide your conversations with clients: hustlehumblypodcast.com/bba. Leave us a review at Get your Email Templates 101: Build Your Own Business 101: Agent Systems 101: All Resources: Submit your topic ideas and toasts to Key Quotes/Takeaways: "If you’re not comfortable talking about money, you’re going to struggle in this business." – Alissa "The key to confidently getting paid is knowing your value and communicating it clearly." – Alissa "Brokers shouldn’t just train agents on getting paid more. They should train them on how to SERVE better." – Katy "If you don’t feel like you’re worth what you’re charging, it’s time to step up your service." – Alissa Products, People & Previous Episodes Mentioned: Buyer Brokerage Agreement Cover Letter: Episode 232: Buyer Brokerage How To's DEALS WEEK IS HERE, 3/31-4/4! GRAB THE DEALS AT ! /episode/index/show/hustlehumblypodcast/id/35919105

294: Surviving Realtor Burnout 03/24/2025

294: Surviving Realtor Burnout Ever feel like your brain is full, your phone is ringing non-stop, and your sellers are melting down on the daily? Same. In this episode, we're getting personal and cracking open a topic that's been coming up a lot lately: burnout. Whether you're overwhelmed by anxious sellers, stressed by a tough market, or just flat-out exhausted after years of nonstop hustle—this one is for YOU. We’re diving into the real reasons Realtors are burning out and the honest conversations we need to be having with ourselves and our clients. We even share stories from our own community, including one brave agent who left her phone behind for an entire week on vacation (spoiler: she survived and felt amazing). If you’ve ever said, “I can’t take a day off,” we’re challenging you to think again. In this episode, we cover: The surprising causes of burnout in today’s market How anxious sellers and high resistance are zapping your energy Why more listings ≠ more peace of mind How to communicate your boundaries with clients Tips for taking real time off (yes, even without your phone!) Why communication is a burnout cure How to mentally reset when you’ve hit your limit This episode is your permission slip to take a breath, set boundaries, and rework your mindset so you can keep going without sacrificing your sanity. And remember, if you’re feeling this way—you are not alone. Key Quotes/Takeaways: “The market is tough, so I have to be tough.” – Katy “Most of our burnout isn’t from clients—it’s from our own habits.” – Alissa “You only need ONE buyer. You can only sell ONE time.” – Alissa “Taking a break isn’t going to ruin your business. It might save it.” – Katy “Just because you feel the rain doesn’t mean you have to drink it.” – James Clear Products, People & Previous Episodes Mentioned: Episode 3: Mindset Meltdown Episode 57: Take a Day Off Episode 102: Vacations: A How To Guide DEALS WEEK IS COMING 3/31! SIGN UP FOR THE EARLY BIRD LIST AT ! Leave us a review at Get your Email Templates 101: Build Your Own Business 101: Agent Systems 101: All Resources: Submit your topic ideas and toasts to /episode/index/show/hustlehumblypodcast/id/35825365

293: Do Open Houses Actually Work? 03/17/2025

293: Do Open Houses Actually Work? Open houses—love them or hate them, they’re back in the real estate conversation. But do they actually work? And more importantly, should YOU be doing them? In this episode, we revisit a topic we haven’t discussed since way back in Episode 11—open houses! A lot has changed in the market since then, and we’re diving into why open houses nearly disappeared, why they’ve made a comeback, and what you need to know if you’re hosting one in 2025. We share our personal experiences, including how Katy recently broke her open house drought, what Alissa has learned about preparing agents to host them, and why safety concerns are still top of mind. Plus, we reveal the key prep steps that can make or break your turnout (spoiler: just throwing a sign in the yard isn’t enough). Tune in to hear: How the evolution of the market has impacted open houses What we tell sellers when they ask for an open house The safety concerns every agent should consider The biggest mistakes agents make when hosting Our checklist for a successful open house Why the right preparation can double your turnout How to use open houses to build relationships (and land listings!) If you’re on the fence about open houses or just looking for ways to make them more effective, this one’s for you! Key Quotes/Takeaways: "Your seller is going to ask for an open house. Whether or not you want to do one is a different story." — Katy "A lot of agents think open houses are just for buyers, but I got more listing leads from them than buyer leads." — Alissa "Safety is my number one concern. It’s not about 'wasting' my weekend—it’s about being in a house alone with strangers." — Katy "If you don’t prepare, don’t be surprised when no one shows up. A little effort makes all the difference." — Alissa "An open house isn’t just about selling a house—it’s a chance to sharpen your skills, meet people, and grow your business." — Katy Products, People & Previous Episodes Mentioned: Episode 11 “Open House Tips” Email Templates 101 Brand new Leave us a review at Get your Email Templates 101: Agent Systems 101: All Resources: Submit your topic ideas and toasts to /episode/index/show/hustlehumblypodcast/id/35700550

292: How to Keep Deals from Falling Apart 03/10/2025

292: How to Keep Deals from Falling Apart Getting a house under contract is not the finish line—it’s just the beginning of an obstacle course full of potential pitfalls! In this episode, we’re walking you through the essential steps to keep your transaction on track from contract to closing, because nothing is worse than a premature “Sold” post! We’re covering: The #1 mistake agents make when handling offers The email template that has saved Alissa’s transactions countless times Red flags that signal your deal might be in trouble The proactive steps you need to take before accepting an offer How to avoid last-minute closing disasters that make sellers (and buyers) furious What to check on a pre-approval letter before celebrating that contract From poorly written offers to unresponsive lenders, we’re breaking down everything that can derail a deal—and, more importantly, how to prevent it. Because no one wants to break the bad news to their seller that their "pending" home isn’t actually closing. If you’ve ever had a deal fall apart at the last minute, or if you just want to sharpen your skills to prevent transaction drama, this episode is for you! Products, People & Previous Episodes Mentioned: Client Management: Episode 255 Being a Great Co-Op Agent: Episode 129 Key Quotes/Takeaways: 💬 “You can’t assume anything in a real estate transaction. If you do, you’re setting yourself up for failure.” – Katy 💬 “The agents who struggle the most are reactive, not proactive. The best agents see potential problems before they happen.” – Alissa 💬 “You need me more from contract to close than you do to find a house.” – Katy 💬 “A bad lender can sink a deal before it even starts. Pay attention to how quickly they respond.” – Alissa 💬 “It’s better to catch a deal-breaker on Day 1 than Day 30.” – Katy Leave us a review at Get your Email Templates 101: Build Your Own Business 101: Agent Systems 101: All Resources: Submit your topic ideas and toasts to /episode/index/show/hustlehumblypodcast/id/35576435

291: The Pressure to Build a Bigger Business 03/03/2025

290: Follow-Up: How to Keep Clients From Forgetting You 02/24/2025

290: Follow-Up: How to Keep Clients From Forgetting You What’s worse than being ghosted by a potential client? Finding out they bought or sold without you! 😩 Staying top of mind is one of the most important skills you can develop as a Realtor, but it’s also one of the trickiest to navigate. No one wants to be that pushy, annoying agent, but if you don’t follow up, you risk losing business to someone else. In this episode, we’re tackling the art of staying top of mind in a way that feels natural and professional (and doesn’t make you feel like a stalker). We answer a listener question about how often to check in with potential buyers and sellers and break down exactly what to say and how to keep in touch—without feeling salesy. You'll learn: How often to follow up with leads that are 2-3 months (or longer) away from buying or selling Simple, effective ways to stay in touch without annoying people How to organize and track your leads so no one falls through the cracks Why email lists, handwritten notes, and social media DMs all play a role in keeping you top of mind How to stop feeling like you have to be best friends with every past client If you've ever wondered, Am I reaching out too much? Not enough?—this episode is for you! Grab a coffee (or a notepad), and let's get into it. Key Quotes & Takeaways 💡 “You don’t have to be best friends with every client. You just have to provide a level of service that makes you unforgettable.” – Alissa 💡 “If you don’t follow up, you risk losing them to someone else. People don’t know you’re still selling real estate unless you remind them!” – Katy 💡 “Stop judging yourself. It doesn’t have to be perfect. Just reach out.” – Alissa 💡 “Following up isn’t about being pushy. It’s about being helpful, being present, and being a resource.” – Katy Products Mentioned Trello (for organizing leads & pipeline) MLS alerts for seller follow-up Leave us a review at Get your Email Templates 101: Build Your Own Business 101: Agent Systems 101: All Resources: Submit your topic ideas and toasts to /episode/index/show/hustlehumblypodcast/id/35399215

289: How Small Talk Can Grow Your Business 02/17/2025

289: How Small Talk Can Grow Your Business Love it or hate it, small talk is a must in real estate (and in life!). But what if we told you small talk isn’t just pointless chatter—it’s actually building blocks for trust and relationships? Yep, those seemingly minor conversations about the weather, local restaurants, or even a compliment on someone’s shoes can be the thing that helps you connect with a future client. In this episode, we’re diving into why small talk matters, how to make it easier (even if you’re an introvert), and real-life ways to use it to grow your business. We’re covering: How small talk actually improves happiness, mood, and overall well-being (science says so!) Why small talk is essential for networking, open houses, and client relationships What to say when you don’t know what to say (real scripts & conversation starters!) The one phrase that keeps people talking Why “going first” in a conversation can transform your business and life If you’ve ever felt awkward making small talk or wished you had an easy way to connect with potential clients, this episode is for you. By the end, you’ll feel ready to talk to anyone—without the weirdness. Key Quotes & Takeaways 💡 “Small talk is the foundation for trust. One conversation doesn’t make a huge difference, but over time, those small exchanges add up.” – Katy 💡 “Being warm and approachable is a skill. If you practice it, it becomes a way of life.” – Katy (quoting Mel Robbins) 💡 “If you go to a networking event but don’t talk to anyone, you may as well have stayed home.” – Alissa 💡 “People love to talk about themselves. Ask questions, be curious, and let them talk!” – Alissa 💡 “The warmth you offer others always finds its way back to you.” – Katy Products, People & Previous Episodes Mentioned Let Them by Mel Robbins (book recommendation) Open house strategies & scripts from past episodes Article mentioned in episode: Leave us a review at Get your Email Templates 101: Build Your Own Business 101: Agent Systems 101: All Resources: Submit your topic ideas and toasts to /episode/index/show/hustlehumblypodcast/id/35296365

288: Are You Distracted or Actually Working? 02/10/2025

288: Are You Distracted or Actually Working? Are you actually working… or just feeling busy? 😬 There are so many things in real estate that make you feel productive but don’t actually lead to making money. A new logo? A fresh website? A perfectly curated Instagram feed? They might help, but if your bank account is running low, these probably aren’t the things you should be focusing on. In this episode, we’re getting real about what distractions are stealing your time, what’s actually making you money, and how to stay focused on the right things. We’re covering: The #1 real estate time waster (spoiler: it’s social media) How to tell if an activity is actually income-producing Why some agents stay “busy” but never get closings What’s really working for agents in our community The best (and easiest) ways to track your results If you’ve ever wondered, Should I even be spending time on this?—this episode is for you. Let’s get rid of the distractions and start working smarter! Key Quotes & Takeaways 💡 “There’s a difference between being busy and being productive. Just because you worked all day doesn’t mean you worked on the right things.” – Katy 💡 “You have to ask yourself—did I actually plant any seeds today that will make me money next quarter?” – Alissa 💡 “If you don’t know how your last 5 clients found you, you don’t know what’s working in your business.” – Katy 💡 “Stop worrying about the perfect website, email signature, or social media strategy. Just focus on talking to people.” – Alissa 💡 “Your results are hiding in the work you’re avoiding.” – Katy Products, People & Previous Episodes Mentioned Google Business Profile (for free online visibility) Canva (for social media & branding, if used efficiently) Leave us a review at Get your Email Templates 101: Build Your Own Business 101: Agent Systems 101: All Resources: Submit your topic ideas and toasts to /episode/index/show/hustlehumblypodcast/id/35205155

287: Helpful vs. Harmful: Realtor Liability Explained 02/03/2025

287: Helpful vs. Harmful: Realtor Liability Explained Are you using “liability” as an excuse to avoid helping your clients? In this episode, we’re tackling a tricky topic: the fine line between being helpful and being liable. It’s a line many Realtors struggle to navigate, but don’t worry—we’re here to break it all down for you. Here’s what we’re chatting about: Attending inspections: Why skipping them might be riskier than showing up. What’s actually your job: Spoiler alert—you are supposed to give advice. Documentation saves the day: The importance of email recaps and written communication. Liability myths vs. reality: We bust common misconceptions about what can actually get you sued. Learning from the horror stories: We share real-life liability situations and how to avoid them. You’ll also hear us reflect on the power of having systems in place, the importance of treating every client consistently, and why it’s critical to educate your clients (even when it’s an uncomfortable conversation). If you’ve ever felt nervous about overstepping—or not stepping up—this episode is a must-listen. Key Quotes/Takeaways “Giving advice isn’t a liability—it’s literally your job as a Realtor.” – Katy “Skipping the inspection is a bigger liability than attending. Your clients need you there.” – Alissa “The more you document, the less you’ll have to worry if something goes wrong.” – Katy “Agents who avoid giving advice are just avoiding doing their job.” – Alissa “Your job is to guide and protect your clients—not let them ‘run amok.’” – Katy Products, People & Previous Episodes Mentioned Hustle Humbly Freebie: Due Diligence Checklist (hustlehumblypodcast.com/makesure) Email Templates 101: For communicating clearly with clients and documenting conversations. Errors and Omissions Insurance: To protect Realtors from professional liability claims. Leave us a review at Get your Email Templates 101: Build Your Own Business 101: Agent Systems 101: All Resources: Submit your topic ideas and toasts to /episode/index/show/hustlehumblypodcast/id/35104815

286.5: BONUS: Intro to the Real Time App 01/30/2025

286.5: BONUS: Intro to the Real Time App Managing real estate transactions shouldn’t feel like herding cats. That’s why we’re thrilled to introduce you to Reannah Glover, founder and president of the Real Time app! Reannah is a former top-producing Realtor who created this all-in-one transaction management tool to help agents and their clients stay organized, connected, and on track during every step of the buying or selling process. If you’ve ever felt overwhelmed by juggling spreadsheets, CRMs, email templates, and multiple apps, this episode is for you. Real Time takes all the tools you need to manage your transactions and puts them in one streamlined platform. Here’s what we’re covering: What is the Real Time app? An intuitive, Realtor-designed tool to manage transactions, clients, and vendors. How does it work? Track your transactions step-by-step and let clients follow their own progress (just like tracking a pizza delivery). Client-facing features: Your buyers and sellers get their own portal for documents, checklists, and vendor recommendations—even after closing. Why Reannah built the app: Her experience as a busy agent inspired her to create the ultimate tool for Realtors. Customizable templates: Use the Real Time default checklist, create your own, or start with the Hustle Humbly checklist pre-loaded into the app. Keep your database secure: Real Time will never sell your client data—period. Whether you’re a new agent needing a simple way to manage transactions or an experienced pro looking for a better system, the Real Time app has something for everyone. 👉 Learn more and start your free 7-day trial: USE CODE HUSTLE40 to get $40 off your first month! Key Quotes/Takeaways: “If you can track a pizza, you should be able to track your real estate transaction.” – Reannah “The Real Time app is like having a personal assistant for you and your clients in one place.” – Katy “If you’re not following a checklist, I don’t feel sorry for you. You need one, and Real Time makes it easy.” – Reannah “The goal is simplicity. Real estate is already stressful—your tools shouldn’t add to that.” – Alissa “Your past clients aren’t just numbers; they’re your referral pipeline. The Real Time app helps you stay connected.” – Reannah Products, People & Previous Episodes Mentioned: Real Time App: Learn more and start your free 7-day trial at USE CODE HUSTLE40 to get $40 off your first month! Hustle Humbly Checklist: Pre-loaded into the Real Time app for easy setup. Vendor List Feature: Keep your preferred vendors handy and always accessible to your clients. /episode/index/show/hustlehumblypodcast/id/35085545

286: How Realtors Utilize & Pay Assistants 01/27/2025

286: How Realtors Utilize & Pay Assistants Do you feel like you’re drowning in tasks? Thinking about hiring an assistant but unsure where to start? In this episode, we’re diving deep into the world of assistants for Realtors. We pulled stats from a national survey AND our own listener survey (thank you to all 170 responders!) to paint a clear picture of how assistants are used, how much they cost, and what tasks they’re taking off agents’ plates. We’re breaking down: The numbers: How many Realtors have assistants, and what are they paying them? What assistants actually do: From transaction coordination to social media management and everything in between. Licensed vs. unlicensed assistants: Which is better for your business? When to hire: Are you really ready for an assistant, or do you just need better systems? Avoiding assistant regret: How to avoid hiring mistakes and set up a solid working relationship. Plus, we share a genius exercise from one of our listeners to help you figure out what you should delegate and what you should keep on your plate. You don’t have to do it all, but you do need a plan! If you’re ready to stop scrambling and start delegating with confidence, this episode is for you. Key Quotes/Takeaways “An assistant won’t fix a disorganized business. You’ve got to tidy up before inviting someone in.” – Alissa “The mental load of real estate is heavy. Offloading even small tasks can make a huge difference.” – Katy “Start small. Test the waters with one or two tasks before committing to a full-time assistant.” – Katy “If you don’t have systems in place, hiring an assistant might cost you more in the long run.” – Alissa “There’s no one right way to structure assistant pay or tasks. Do what works for you and your business.” – Katy Products, People & Previous Episodes Mentioned Trello: For task organization and project management. SkySlope: A transaction management platform. Homebot: For client engagement and updates. MLS systems: Used for property input and updates. Leave us a review at Get your Email Templates 101: Build Your Own Business 101: Agent Systems 101: All Resources: Submit your topic ideas and toasts to /episode/index/show/hustlehumblypodcast/id/34995435

285: Key Real Estate Trends from the 2024 NAR Report 01/20/2025

285: Key Real Estate Trends from the 2024 NAR Report It’s that time again—our annual deep dive into the National Association of Realtors’ Profile of Home Buyers and Sellers! This is your chance to learn what’s really going on in the real estate market and how it impacts your business. We’re covering: Why the typical first-time homebuyer is now 38 years old. How buyers are adjusting to higher interest rates and home prices. What’s driving sellers to move (and where they’re going). Key takeaways for Realtors about repeat and referral business. FSBO stats that will make you feel great about your job security. Plus, we take a hard look at the numbers behind agent income, transactions, and tenure in the business. Spoiler alert: If you’re feeling like the market’s been tough, you’re not alone! This episode is packed with actionable insights and the data you need to prepare for 2025. Don’t miss it! Key Quotes/Takeaways “The typical first-time buyer is now 38 years old, and first-time buyers make up the smallest share of the market since 1981.” “90% of sellers used a real estate agent this year, and FSBO sales hit an all-time low at just 6%.” “The median income for Realtors is $55,800, with 41% of agents still relying on a second source of income.” “Buyers are using the internet 100% of the time in their home search. Professional photos and a mobile-friendly website are non-negotiable.” “Only 21% of repeat buyers used the same agent they worked with before. If you’re not staying in touch with your clients, they’re moving on.” Products, People & Previous Episodes Mentioned Profile of Home Buyers and Sellers Report – Available on NAR’s website: Forever Home Episode – Learn why no home is truly forever: hustlehumblypodcast.com/forever-home Agent Systems Course – Stay organized and grow your business: hustlehumblypodcast.com/agent-systems Leave us a review at Get your Email Templates 101: Build Your Own Business 101: Agent Systems 101: All Resources: Submit your topic ideas and toasts to /episode/index/show/hustlehumblypodcast/id/34904885

284: Financial Wellness for Realtors: From Scarcity to Strategy 01/13/2025

283: The Ultimate Vendor List Campaign: A Non-Salesy Way to Stay in Touch 01/06/2025

282: Revamp, Refresh, and Reorganize Your Business 12/30/2024

281: From Peppermint Mocha to Lazy Susans: Realtor Favorites 12/23/2024

280: Listing Descriptions That Go Viral (For Better or Worse) 12/16/2024

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