Libsyn Directory

Michael Kent on Magic, Comedy, and Releasing Anxiety

Release Date: 12/15/2021

Hypnotic Language Hacks

#59. Many business owners are tempted to hire an SEO company or advertising agency to generate more sales. While this will bring you more paid traffic, it won’t be successful if you haven’t validated that what you offer actually works. One of the best things you can do for your business is to test your messaging to ensure that people are inspired to buy when they see it. How can you make your offer irresistible? You can use strategies to help people see the value in what you do, understand it, and move forward. Visit now to view the complete show notes, watch the video podcast, and access...

Words That Create Buyers

Hypnotic Language Hacks

#58. Have you ever been in a situation with a potential client where they are 100% in and they are ready to buy, but for some strange reason - it doesn’t happen? You clearly understand that everything you are offering is the ideal solution for that person, and they know it too. Or does it just seem that way? What if you had a proven strategy to overcome that? If you have words that create buyers, you won’t find yourself in that frustrating situation again. Visit now to view the complete show notes, watch the video podcast, and access a complete transcription. Today, I discuss the moment...

NICHE and EXPAND

Hypnotic Language Hacks

#57. One thing that holds people back when it comes to launching their business is the idea that they need to pick a specialty or niche. While it can be helpful to have a target audience in mind, you can niche and expand once you are up and running. You can open up your services to more people without having to leave behind your niche clientele. Your core message and service can stay the same, but you can also expand to reach more potential customers. Visit now to view the complete show notes, watch the video podcast, and access a complete transcription. Today, I look at how creating a niche...

Sell Without Having To Sell

Hypnotic Language Hacks

#56. Selling without actually having to sell; this is an important skill for anyone that struggles to ask for the sale. You may have emotional blocks when it comes to asking for money. Alternatively, you may be in an industry where anything that is an apparent sales strategy is an immediate turn-off for the audience. The solution to these problems is to sell in a way that doesn't make it feel like your selling something. Visit now to view the complete show notes, watch the video podcast, and access a complete transcription. Today, I explore what it means to sell without having to sell,...

Emergency Broadcast Message

Hypnotic Language Hacks

Sell The Next Step

Hypnotic Language Hacks

#55. Far too often, entrepreneurs give way too many offers to their audience and ‘hit them over the head’ with new offer after new offer entirely too soon. And oftentimes, this is why email marketing tends to get a bad reputation. There are simply too many people using the email marketing platform incorrectly or they forget that email marketing is about building relationships with their audience so they can sell the next step. Visit now to view the complete show notes, watch the video podcast, and access a complete transcription. On today’s very special encore episode, I concentrate on...

Stop Selling Fear

Hypnotic Language Hacks

#54. We all know that building a successful business - in any industry - requires entrepreneurs to get comfortable with the uncomfortable. And for many, one of the most uncomfortable aspects of running your own business is overcoming the fear of making an offer. But what would happen if you managed to overcome that fear? What kind of impact could you have on others? More importantly - what could happen to your prospective client if you decided to never offer your services? Visit now to view the complete show notes, watch the video podcast, and access a complete transcription. In today’s...

Hacking Motivation

Hypnotic Language Hacks

#53. What if you could discover shortcuts that dodge what many call ‘imposter syndrome’ and bring everything to a place of service? Hacking motivation is a process that can help every part of your life. There are ways you can turn most of what you do regarding client attraction into that of ethical responsibility - and in a way that completely bypasses procrastination. These strategies will help improve your life - both personally and professionally. Visit now to view the complete show notes, watch the video podcast, and access a complete transcription. Today’s episode explores some...

Influential Offers

Hypnotic Language Hacks

Today, I explore what lead generation is and how you can do it effectively to attract your ideal audience. I share the value of list segmentation and some of the common mistakes people make when doing lead generation activities. I share why providing value within the offer is an essential element of success and how you can build a free offer to encourage potential customers to take the next step.

Sell Premium with the RIGHT Content

Hypnotic Language Hacks

Today, I explore why the RIGHT content is essential and how changing your communication methods will improve client quality. I explore the different types of content you can produce and how you can choose the social media platforms most suited to your business. I provide tips on what to consider when creating content and share a roadmap to help you sell your expertise through content. I also share a quick-win strategy to help you close potential leads.

More Episodes

#47 Michael Kent is a Professional Comedian and Magician that performs for corporate clients and colleges across the country. He holds a Bachelor’s degree in Communication from Ohio University and uses his extensive brand management and marketing experience to find unique solutions to OEM Marketing and SEO Optimization. Michael is a contributing author of the book, How to Achieve Unlimited Success: Strategies for Creating Extraordinary Results, where he shares his experiences of using magic to pursue his dreams.

Visit https://Jasonlinett.com/47/ now to view the complete show notes, watch the video podcast, and access a complete transcription.

Today, Michael shares the inspiration behind his career in magic and how it helped provide validation and build confidence. He reveals how he manages a hectic show schedule and family life and how specificity helps him overcome anxiety. He shares how he changed the outcome of part of his act with a simple change of language and the lessons he has learned from his career in the marketing industry. He also shares why routines are helpful for his mental health and how he grounds himself to combat feeling overwhelmed.

“If you want to do something that you’re not currently doing, find someone who is doing it and ask them questions.” - Michael Kent

This week on Hypnotic Language Hacks Podcast:

The inspiration behind Michael’s career in magic
How magic provided Michael validation and helped his confidence
How Michael balances his shows and family life
How specificity helps Michael deal with anxiety
The experience of appearing on Penn & Teller
Why Michael chose to launch a podcast
How Michael changed the influence of part of his act by changing the language
Lessons Michael learned from his career in marketing
How routines help Michael manage his mental health
What Michael uses to help ground himself when he is feeling overwhelmed

Resources Mentioned:

Book: Leading with Your Head by Gary Kurtz

Connect with Michael Kent:

Connect with Jason:

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