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Fitness Business School - 629 - Branding and Conversion for Fitness Business Growth

The Fitness Business School with Pat Rigsby

Release Date: 08/04/2025

Fitness Business School - 657 - Selling in 4 Simple Steps show art Fitness Business School - 657 - Selling in 4 Simple Steps

The Fitness Business School with Pat Rigsby

Ready to grow your clientele & revenue? Download "The 20 Client Generators" PDF now and get instant access to strategies that will fill your calendar with potential clients. No complicated tech, no lengthy processes—just real strategies that work. Do you want to stop chasing leads and start attracting them instead? Get Instant Access To The Weekly Client Machine For Just $5.00! Get Your FREE Copy of Pat's Fitness Entrepreneur Handbook!  --- 4 Simple Steps to Make Selling Easy in the Fitness Industry In this episode, Pat shares a practical four-step process to make selling easy...

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Fitness Business School - 656 - Choose 2 For a Better Business show art Fitness Business School - 656 - Choose 2 For a Better Business

The Fitness Business School with Pat Rigsby

Ready to grow your clientele & revenue? Download "The 20 Client Generators" PDF now and get instant access to strategies that will fill your calendar with potential clients. No complicated tech, no lengthy processes—just real strategies that work. Do you want to stop chasing leads and start attracting them instead? Get Instant Access To The Weekly Client Machine For Just $5.00! Get Your FREE Copy of Pat's Fitness Entrepreneur Handbook!  --- Mastering Business Growth: Focus on Your Strengths and Get Help Where Needed! In this episode, Pat Rigsby discusses the concept of 'picking...

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Fitness Business School - 655 - Reverse Engineering Success show art Fitness Business School - 655 - Reverse Engineering Success

The Fitness Business School with Pat Rigsby

Ready to grow your clientele & revenue? Download "The 20 Client Generators" PDF now and get instant access to strategies that will fill your calendar with potential clients. No complicated tech, no lengthy processes—just real strategies that work. Do you want to stop chasing leads and start attracting them instead? Get Instant Access To The Weekly Client Machine For Just $5.00! Get Your FREE Copy of Pat's Fitness Entrepreneur Handbook!  --- Reverse Engineering Success: Strategic Planning for Business Growth In this episode, Pat Rigsby discusses the concept of reverse engineering...

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Fitness Business School - 654 - Playing to Your Strengths show art Fitness Business School - 654 - Playing to Your Strengths

The Fitness Business School with Pat Rigsby

Ready to grow your clientele & revenue? Download "The 20 Client Generators" PDF now and get instant access to strategies that will fill your calendar with potential clients. No complicated tech, no lengthy processes—just real strategies that work. Do you want to stop chasing leads and start attracting them instead? Get Instant Access To The Weekly Client Machine For Just $5.00! Get Your FREE Copy of Pat's Fitness Entrepreneur Handbook!  --- Unlocking Success: The Power of Playing to Your Strengths In this episode, Pat discusses the importance of focusing on your strengths to...

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Fitness Business School - 653 - Building a Brand Through Trust show art Fitness Business School - 653 - Building a Brand Through Trust

The Fitness Business School with Pat Rigsby

Ready to grow your clientele & revenue? Download "The 20 Client Generators" PDF now and get instant access to strategies that will fill your calendar with potential clients. No complicated tech, no lengthy processes—just real strategies that work. Do you want to stop chasing leads and start attracting them instead? Get Instant Access To The Weekly Client Machine For Just $5.00! Get Your FREE Copy of Pat's Fitness Entrepreneur Handbook!  --- Building Your Brand Through Trust in Today's Marketing Landscape In this episode, Pat Rigsby discusses the importance of building a brand...

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Fitness Business School - 652 - The Wealthy Owner Path show art Fitness Business School - 652 - The Wealthy Owner Path

The Fitness Business School with Pat Rigsby

Ready to grow your clientele & revenue? Download "The 20 Client Generators" PDF now and get instant access to strategies that will fill your calendar with potential clients. No complicated tech, no lengthy processes—just real strategies that work. Do you want to stop chasing leads and start attracting them instead? Get Instant Access To The Weekly Client Machine For Just $5.00! Get Your FREE Copy of Pat's Fitness Entrepreneur Handbook!  --- 7 Steps to Becoming a Successful Business Owner In today's episode, we dive into the 'Wealthy Owner Path,' exploring the commonalities among...

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Fitness Business School - 651 - The Simplest Way to Win in Business show art Fitness Business School - 651 - The Simplest Way to Win in Business

The Fitness Business School with Pat Rigsby

Ready to grow your clientele & revenue? Download "The 20 Client Generators" PDF now and get instant access to strategies that will fill your calendar with potential clients. No complicated tech, no lengthy processes—just real strategies that work. Do you want to stop chasing leads and start attracting them instead? Get Instant Access To The Weekly Client Machine For Just $5.00! Get Your FREE Copy of Pat's Fitness Entrepreneur Handbook!  --- The Simplest Way to Win in Business: Consistency and Perseverance In this episode, Pat discusses the simplest way to achieve success in...

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Fitness Business School - 650 - The Shift You Must Make in Your Business show art Fitness Business School - 650 - The Shift You Must Make in Your Business

The Fitness Business School with Pat Rigsby

Ready to grow your clientele & revenue? Download "The 20 Client Generators" PDF now and get instant access to strategies that will fill your calendar with potential clients. No complicated tech, no lengthy processes—just real strategies that work. Do you want to stop chasing leads and start attracting them instead? Get Instant Access To The Weekly Client Machine For Just $5.00! Get Your FREE Copy of Pat's Fitness Entrepreneur Handbook!  --- The Biggest Shift to Elevate Your Business Success in 2026 In this episode, Pat RIgsby discusses a significant shift he's made in his...

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Fitness Business School - 649 - Doing Okay vs Being Awesome show art Fitness Business School - 649 - Doing Okay vs Being Awesome

The Fitness Business School with Pat Rigsby

Ready to grow your clientele & revenue? Download "The 20 Client Generators" PDF now and get instant access to strategies that will fill your calendar with potential clients. No complicated tech, no lengthy processes—just real strategies that work. Do you want to stop chasing leads and start attracting them instead? Get Instant Access To The Weekly Client Machine For Just $5.00! Get Your FREE Copy of Pat's Fitness Entrepreneur Handbook!  --- Key Differences Between Successful and Struggling Business Owners In this episode, Pat discusses the fundamental differences between business...

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Fitness Business School - BONUS - The Difference Between Urgency and Desperation in 2026 show art Fitness Business School - BONUS - The Difference Between Urgency and Desperation in 2026

The Fitness Business School with Pat Rigsby

Ready to grow your clientele & revenue? Download "The 20 Client Generators" PDF now and get instant access to strategies that will fill your calendar with potential clients. No complicated tech, no lengthy processes—just real strategies that work. Do you want to stop chasing leads and start attracting them instead? Get Instant Access To The Weekly Client Machine For Just $5.00! Get Your FREE Copy of Pat's Fitness Entrepreneur Handbook!  --- In this episode, Pat breaks down the crucial distinction between urgency and desperation among clients. He discusses how these two attitudes...

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More Episodes

Ready to grow your clientele & revenue?

Download "The 20 Client Generators" PDF now and get instant access to strategies that will fill your calendar with potential clients. No complicated tech, no lengthy processes—just real strategies that work.

https://info.patrigsby.com/20-client-generators

Do you want to stop chasing leads and start attracting them instead?

Get Instant Access To The Weekly Client Machine For Just $5.00!

https://patrigsby.com/weeklyclientmachine

Get Your FREE Copy of Pat's Fitness Entrepreneur Handbook!

https://patrigsby.com/feh

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Understanding the Power of Branding and Trust in Business Success

In this episode, we explore the crucial interplay between branding and direct response mechanisms, emphasizing that branding goes beyond mere visuals to encompass market perception. The discussion takes us through the journey of creating a trusted brand, starting from a guided course in 2015 to present-day strategies involving experiential comfort, borrowed trust, and consistent engagement through unique content. The episode highlights the necessity of building familiarity and trust before expecting significant consumer commitments, sharing insights from both personal experience and industry best practices.

00:00 Introduction to the Branding Conversion System
01:01 Understanding True Branding
01:42 The Disconnect in Direct Response Marketing
03:07 Building Comfort and Trust with Your Brand
04:18 The Power of Borrowed Trust
05:20 Creating Brand Awareness Through Content
07:14 Leveraging Unique Content for Trust
08:45 The Role of Customization in Branding
09:07 Navigating Consumer Choices in the Fitness Industry