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Fitness Business School - 629 - Branding and Conversion for Fitness Business Growth

The Fitness Business School with Pat Rigsby

Release Date: 08/04/2025

Fitness Business School - 630 - Being a Spectator as a Business Owner show art Fitness Business School - 630 - Being a Spectator as a Business Owner

The Fitness Business School with Pat Rigsby

Ready to grow your clientele & revenue? Download "The 20 Client Generators" PDF now and get instant access to strategies that will fill your calendar with potential clients. No complicated tech, no lengthy processes—just real strategies that work. Do you want to stop chasing leads and start attracting them instead? Get Instant Access To The Weekly Client Machine For Just $5.00! Get Your FREE Copy of Pat's Fitness Entrepreneur Handbook!  --- Unseen Struggles: The Reality Behind Success in Sports and Business In this episode, Pat jumps into the unseen challenges faced by high...

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Fitness Business School - 629 - Branding and Conversion for Fitness Business Growth show art Fitness Business School - 629 - Branding and Conversion for Fitness Business Growth

The Fitness Business School with Pat Rigsby

Ready to grow your clientele & revenue? Download "The 20 Client Generators" PDF now and get instant access to strategies that will fill your calendar with potential clients. No complicated tech, no lengthy processes—just real strategies that work. Do you want to stop chasing leads and start attracting them instead? Get Instant Access To The Weekly Client Machine For Just $5.00! Get Your FREE Copy of Pat's Fitness Entrepreneur Handbook!  --- Understanding the Power of Branding and Trust in Business Success In this episode, we explore the crucial interplay between branding and...

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Fitness Business School - 628 - Borrowing from Other Industries as a Gym Owner show art Fitness Business School - 628 - Borrowing from Other Industries as a Gym Owner

The Fitness Business School with Pat Rigsby

Ready to grow your clientele & revenue? Download "The 20 Client Generators" PDF now and get instant access to strategies that will fill your calendar with potential clients. No complicated tech, no lengthy processes—just real strategies that work. Do you want to stop chasing leads and start attracting them instead? Get Instant Access To The Weekly Client Machine For Just $5.00! Get Your FREE Copy of Pat's Fitness Entrepreneur Handbook!  --- Smart Business Strategies: Learn, Adapt, Succeed | Insights from a Veteran Entrepreneur In this episode, Pat discusses the importance of...

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Fitness Business School - 627 - The Reality is That Nothing is Free show art Fitness Business School - 627 - The Reality is That Nothing is Free

The Fitness Business School with Pat Rigsby

Ready to grow your clientele & revenue? Download "The 20 Client Generators" PDF now and get instant access to strategies that will fill your calendar with potential clients. No complicated tech, no lengthy processes—just real strategies that work. Do you want to stop chasing leads and start attracting them instead? Get Instant Access To The Weekly Client Machine For Just $5.00! Get Your FREE Copy of Pat's Fitness Entrepreneur Handbook!  --- Why Nothing is Truly Free: The Hidden Costs of Free Offers in Business In this episode, we delve into the concept that 'nothing is really...

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Fitness Business School - 626 - Don't Overlook This Part of Your Job show art Fitness Business School - 626 - Don't Overlook This Part of Your Job

The Fitness Business School with Pat Rigsby

Ready to grow your clientele & revenue? Download "The 20 Client Generators" PDF now and get instant access to strategies that will fill your calendar with potential clients. No complicated tech, no lengthy processes—just real strategies that work. Do you want to stop chasing leads and start attracting them instead? Get Instant Access To The Weekly Client Machine For Just $5.00! Get Your FREE Copy of Pat's Fitness Entrepreneur Handbook!  --- Unlocking Business Success: Beyond Just Training Sessions In this episode, we dive into the key distinctions between struggling and thriving...

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Fitness Business School - 625 - Death of the Funnel show art Fitness Business School - 625 - Death of the Funnel

The Fitness Business School with Pat Rigsby

Ready to grow your clientele & revenue? Download "The 20 Client Generators" PDF now and get instant access to strategies that will fill your calendar with potential clients. No complicated tech, no lengthy processes—just real strategies that work. Do you want to stop chasing leads and start attracting them instead? Get Instant Access To The Weekly Client Machine For Just $5.00! Get Your FREE Copy of Pat's Fitness Entrepreneur Handbook!  --- Beyond Funnels: Crafting an Effective Marketing Ecosystem In this insightful episode, we delve into the evolution of marketing beyond...

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Fitness Business School - 624 - A Truth About Being a Business Owner show art Fitness Business School - 624 - A Truth About Being a Business Owner

The Fitness Business School with Pat Rigsby

Ready to grow your clientele & revenue? Download "The 20 Client Generators" PDF now and get instant access to strategies that will fill your calendar with potential clients. No complicated tech, no lengthy processes—just real strategies that work. Do you want to stop chasing leads and start attracting them instead? Get Instant Access To The Weekly Client Machine For Just $5.00! Get Your FREE Copy of Pat's Fitness Entrepreneur Handbook!  --- Choosing the Right Hard: Mastering Business Challenges for Long-Term Success In this episode, Pat dives into the realities of being a...

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Fitness Business School - 623 - What Successful Owners Have in Common show art Fitness Business School - 623 - What Successful Owners Have in Common

The Fitness Business School with Pat Rigsby

Ready to grow your clientele & revenue? Download "The 20 Client Generators" PDF now and get instant access to strategies that will fill your calendar with potential clients. No complicated tech, no lengthy processes—just real strategies that work. Do you want to stop chasing leads and start attracting them instead? Get Instant Access To The Weekly Client Machine For Just $5.00! Get Your FREE Copy of Pat's Fitness Entrepreneur Handbook!  --- Unlocking Business Success: The 3 Essentials Every Successful Owner Must Have This episode delves into the common traits of successful...

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Fitness Business School - 622 - How to Avoid Being Invisible show art Fitness Business School - 622 - How to Avoid Being Invisible

The Fitness Business School with Pat Rigsby

Ready to grow your clientele & revenue? Download "The 20 Client Generators" PDF now and get instant access to strategies that will fill your calendar with potential clients. No complicated tech, no lengthy processes—just real strategies that work. Do you want to stop chasing leads and start attracting them instead? Get Instant Access To The Weekly Client Machine For Just $5.00! Get Your FREE Copy of Pat's Fitness Entrepreneur Handbook!  --- Visibility vs. Skill: The Key to Small Business Success In this episode, we dive into the crucial distinction between being great at what you...

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Fitness Business School - 621 - Making the Most of the Season show art Fitness Business School - 621 - Making the Most of the Season

The Fitness Business School with Pat Rigsby

Ready to grow your clientele & revenue? Download "The 20 Client Generators" PDF now and get instant access to strategies that will fill your calendar with potential clients. No complicated tech, no lengthy processes—just real strategies that work. Do you want to stop chasing leads and start attracting them instead? Get Instant Access To The Weekly Client Machine For Just $5.00! Get Your FREE Copy of Pat's Fitness Entrepreneur Handbook!  --- Maximizing Your Gym Business During Seasonal Transitions In this episode, Pat discusses strategies for gym business owners to thrive during...

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More Episodes

Ready to grow your clientele & revenue?

Download "The 20 Client Generators" PDF now and get instant access to strategies that will fill your calendar with potential clients. No complicated tech, no lengthy processes—just real strategies that work.

https://info.patrigsby.com/20-client-generators

Do you want to stop chasing leads and start attracting them instead?

Get Instant Access To The Weekly Client Machine For Just $5.00!

https://patrigsby.com/weeklyclientmachine

Get Your FREE Copy of Pat's Fitness Entrepreneur Handbook!

https://patrigsby.com/feh

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Understanding the Power of Branding and Trust in Business Success

In this episode, we explore the crucial interplay between branding and direct response mechanisms, emphasizing that branding goes beyond mere visuals to encompass market perception. The discussion takes us through the journey of creating a trusted brand, starting from a guided course in 2015 to present-day strategies involving experiential comfort, borrowed trust, and consistent engagement through unique content. The episode highlights the necessity of building familiarity and trust before expecting significant consumer commitments, sharing insights from both personal experience and industry best practices.

00:00 Introduction to the Branding Conversion System
01:01 Understanding True Branding
01:42 The Disconnect in Direct Response Marketing
03:07 Building Comfort and Trust with Your Brand
04:18 The Power of Borrowed Trust
05:20 Creating Brand Awareness Through Content
07:14 Leveraging Unique Content for Trust
08:45 The Role of Customization in Branding
09:07 Navigating Consumer Choices in the Fitness Industry