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Fitness Business School - 629 - Branding and Conversion for Fitness Business Growth

The Fitness Business School with Pat Rigsby

Release Date: 08/04/2025

Fitness Business School - 646 - The Difference Between Marketing and the Truth show art Fitness Business School - 646 - The Difference Between Marketing and the Truth

The Fitness Business School with Pat Rigsby

Ready to grow your clientele & revenue? Download "The 20 Client Generators" PDF now and get instant access to strategies that will fill your calendar with potential clients. No complicated tech, no lengthy processes—just real strategies that work. Do you want to stop chasing leads and start attracting them instead? Get Instant Access To The Weekly Client Machine For Just $5.00! Get Your FREE Copy of Pat's Fitness Entrepreneur Handbook!  --- Beyond Quick Fixes: Transforming Yourself to Build a Successful Fitness Business In this episode, Pat discusses the crucial difference...

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Fitness Business School - 645 - The Surest Path to Business Mediocrity show art Fitness Business School - 645 - The Surest Path to Business Mediocrity

The Fitness Business School with Pat Rigsby

Ready to grow your clientele & revenue? Download "The 20 Client Generators" PDF now and get instant access to strategies that will fill your calendar with potential clients. No complicated tech, no lengthy processes—just real strategies that work. Do you want to stop chasing leads and start attracting them instead? Get Instant Access To The Weekly Client Machine For Just $5.00! Get Your FREE Copy of Pat's Fitness Entrepreneur Handbook!  --- Breaking Free from Mediocrity: Innovative Pathways to Business Success In this episode, Pat discusses the surest path to mediocrity and the...

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Fitness Business School - 644 - Is Bigger Really Better? show art Fitness Business School - 644 - Is Bigger Really Better?

The Fitness Business School with Pat Rigsby

Ready to grow your clientele & revenue? Download "The 20 Client Generators" PDF now and get instant access to strategies that will fill your calendar with potential clients. No complicated tech, no lengthy processes—just real strategies that work. Do you want to stop chasing leads and start attracting them instead? Get Instant Access To The Weekly Client Machine For Just $5.00! Get Your FREE Copy of Pat's Fitness Entrepreneur Handbook!  --- Is Bigger Really Better? Redefining Success in Entrepreneurship In today's episode, Pat challenges the notion that 'bigger is better' in...

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Fitness Business School - BONUS - Standing Out and Getting Attention show art Fitness Business School - BONUS - Standing Out and Getting Attention

The Fitness Business School with Pat Rigsby

Ready to grow your clientele & revenue? Download "The 20 Client Generators" PDF now and get instant access to strategies that will fill your calendar with potential clients. No complicated tech, no lengthy processes—just real strategies that work. Do you want to stop chasing leads and start attracting them instead? Get Instant Access To The Weekly Client Machine For Just $5.00! Get Your FREE Copy of Pat's Fitness Entrepreneur Handbook!  --- Mastering Organic Marketing: Lessons in Standing Out In today's episode, Pat Rigsby discusses the increasing difficulty of standing out with...

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Fitness Business School - 643 - Sprints and Seasons in Your Business show art Fitness Business School - 643 - Sprints and Seasons in Your Business

The Fitness Business School with Pat Rigsby

Ready to grow your clientele & revenue? Download "The 20 Client Generators" PDF now and get instant access to strategies that will fill your calendar with potential clients. No complicated tech, no lengthy processes—just real strategies that work. Do you want to stop chasing leads and start attracting them instead? Get Instant Access To The Weekly Client Machine For Just $5.00! Get Your FREE Copy of Pat's Fitness Entrepreneur Handbook!  --- Maximizing Productivity: The Power of Sprints and Seasons in Business In this episode, Pat dives into the concepts of 'sprints' and 'seasons'...

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Fitness Business School - BONUS - Evolving to Stay Ahead in Business show art Fitness Business School - BONUS - Evolving to Stay Ahead in Business

The Fitness Business School with Pat Rigsby

Ready to grow your clientele & revenue? Download "The 20 Client Generators" PDF now and get instant access to strategies that will fill your calendar with potential clients. No complicated tech, no lengthy processes—just real strategies that work. Do you want to stop chasing leads and start attracting them instead? Get Instant Access To The Weekly Client Machine For Just $5.00! Get Your FREE Copy of Pat's Fitness Entrepreneur Handbook!  --- Stay Ahead of the Market: How to Evolve Your Business In this episode, Pat explores the importance of evolving to stay ahead in today's...

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Fitness Business School - 642 - The Large Group Training Bubble show art Fitness Business School - 642 - The Large Group Training Bubble

The Fitness Business School with Pat Rigsby

Ready to grow your clientele & revenue? Download "The 20 Client Generators" PDF now and get instant access to strategies that will fill your calendar with potential clients. No complicated tech, no lengthy processes—just real strategies that work. Do you want to stop chasing leads and start attracting them instead? Get Instant Access To The Weekly Client Machine For Just $5.00! Get Your FREE Copy of Pat's Fitness Entrepreneur Handbook!  --- The Evolution of Group Training: From Bootcamps to Small Groups Explore the journey of group training in the fitness industry from its early...

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Fitness Business School - BONUS - Fixing a Facility with Fred Zoller show art Fitness Business School - BONUS - Fixing a Facility with Fred Zoller

The Fitness Business School with Pat Rigsby

Ready to grow your clientele & revenue? Download "The 20 Client Generators" PDF now and get instant access to strategies that will fill your calendar with potential clients. No complicated tech, no lengthy processes—just real strategies that work. Do you want to stop chasing leads and start attracting them instead? Get Instant Access To The Weekly Client Machine For Just $5.00! Get Your FREE Copy of Pat's Fitness Entrepreneur Handbook!  --- Boosting Revenue in Sports Facilities: Fred's Success Story In this episode of The Fitness Business School, Pat Rigsby sits down with Fred...

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Fitness Business School - 641 - Winning Ugly in Business show art Fitness Business School - 641 - Winning Ugly in Business

The Fitness Business School with Pat Rigsby

Ready to grow your clientele & revenue? Download "The 20 Client Generators" PDF now and get instant access to strategies that will fill your calendar with potential clients. No complicated tech, no lengthy processes—just real strategies that work. Do you want to stop chasing leads and start attracting them instead? Get Instant Access To The Weekly Client Machine For Just $5.00! Get Your FREE Copy of Pat's Fitness Entrepreneur Handbook!  --- Embrace Imperfection: The Winning Ugly Strategy In this episode, the concept of 'winning ugly' is explored as a powerful strategy for success...

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Fitness Business School - 640 - How to Make More Money in Your Business show art Fitness Business School - 640 - How to Make More Money in Your Business

The Fitness Business School with Pat Rigsby

Ready to grow your clientele & revenue? Download "The 20 Client Generators" PDF now and get instant access to strategies that will fill your calendar with potential clients. No complicated tech, no lengthy processes—just real strategies that work. Do you want to stop chasing leads and start attracting them instead? Get Instant Access To The Weekly Client Machine For Just $5.00! Get Your FREE Copy of Pat's Fitness Entrepreneur Handbook!  --- Create Value to Increase Revenue: The Business Owner's Guide In this episode, we delve into the fundamental principles that business owners...

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More Episodes

Ready to grow your clientele & revenue?

Download "The 20 Client Generators" PDF now and get instant access to strategies that will fill your calendar with potential clients. No complicated tech, no lengthy processes—just real strategies that work.

https://info.patrigsby.com/20-client-generators

Do you want to stop chasing leads and start attracting them instead?

Get Instant Access To The Weekly Client Machine For Just $5.00!

https://patrigsby.com/weeklyclientmachine

Get Your FREE Copy of Pat's Fitness Entrepreneur Handbook!

https://patrigsby.com/feh

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Understanding the Power of Branding and Trust in Business Success

In this episode, we explore the crucial interplay between branding and direct response mechanisms, emphasizing that branding goes beyond mere visuals to encompass market perception. The discussion takes us through the journey of creating a trusted brand, starting from a guided course in 2015 to present-day strategies involving experiential comfort, borrowed trust, and consistent engagement through unique content. The episode highlights the necessity of building familiarity and trust before expecting significant consumer commitments, sharing insights from both personal experience and industry best practices.

00:00 Introduction to the Branding Conversion System
01:01 Understanding True Branding
01:42 The Disconnect in Direct Response Marketing
03:07 Building Comfort and Trust with Your Brand
04:18 The Power of Borrowed Trust
05:20 Creating Brand Awareness Through Content
07:14 Leveraging Unique Content for Trust
08:45 The Role of Customization in Branding
09:07 Navigating Consumer Choices in the Fitness Industry