The Fitness Business School with Pat Rigsby
Pat Rigsby is a serial entrepreneur and business coach helping others build their Ideal Business. The Fitness Business School is here to give you insight and actionable tips to build your own Ideal Business that will lead you to your Ideal Life. Find out more at www.PatRigsby.com
info_outline
Fitness Business School - 630 - Being a Spectator as a Business Owner
08/11/2025
Fitness Business School - 630 - Being a Spectator as a Business Owner
Ready to grow your clientele & revenue? Download "The 20 Client Generators" PDF now and get instant access to strategies that will fill your calendar with potential clients. No complicated tech, no lengthy processes—just real strategies that work. Do you want to stop chasing leads and start attracting them instead? Get Instant Access To The Weekly Client Machine For Just $5.00! Get Your FREE Copy of Pat's Fitness Entrepreneur Handbook! --- Unseen Struggles: The Reality Behind Success in Sports and Business In this episode, Pat jumps into the unseen challenges faced by high performers in both sports and the business world. Drawing from over 40 years of experience as a player and coach, primarily in baseball, he shares insights on the often invisible hurdles that players and business owners overcome. Pat discusses how spectators and novice entrepreneurs often overlook the hard work, consistency, and perseverance required to achieve success. With anecdotes from professional and Olympic athletes, as well as high-achieving business owners, this episode emphasizes the importance of dedication, long-term commitment, and refining systems to reach desired outcomes. 00:00 The Challenge of Being the Doer 01:59 Invisible Efforts in Sports and Business 04:23 The Reality Behind Success 05:31 Consistency and Perseverance 08:06 Becoming the Person Who Deserves Success 08:50 The Importance of Systems and Habits
/episode/index/show/idealbusiness/id/37756325
info_outline
Fitness Business School - 629 - Branding and Conversion for Fitness Business Growth
08/04/2025
Fitness Business School - 629 - Branding and Conversion for Fitness Business Growth
Ready to grow your clientele & revenue? Download "The 20 Client Generators" PDF now and get instant access to strategies that will fill your calendar with potential clients. No complicated tech, no lengthy processes—just real strategies that work. Do you want to stop chasing leads and start attracting them instead? Get Instant Access To The Weekly Client Machine For Just $5.00! Get Your FREE Copy of Pat's Fitness Entrepreneur Handbook! --- Understanding the Power of Branding and Trust in Business Success In this episode, we explore the crucial interplay between branding and direct response mechanisms, emphasizing that branding goes beyond mere visuals to encompass market perception. The discussion takes us through the journey of creating a trusted brand, starting from a guided course in 2015 to present-day strategies involving experiential comfort, borrowed trust, and consistent engagement through unique content. The episode highlights the necessity of building familiarity and trust before expecting significant consumer commitments, sharing insights from both personal experience and industry best practices. 00:00 Introduction to the Branding Conversion System 01:01 Understanding True Branding 01:42 The Disconnect in Direct Response Marketing 03:07 Building Comfort and Trust with Your Brand 04:18 The Power of Borrowed Trust 05:20 Creating Brand Awareness Through Content 07:14 Leveraging Unique Content for Trust 08:45 The Role of Customization in Branding 09:07 Navigating Consumer Choices in the Fitness Industry
/episode/index/show/idealbusiness/id/37659195
info_outline
Fitness Business School - 628 - Borrowing from Other Industries as a Gym Owner
07/28/2025
Fitness Business School - 628 - Borrowing from Other Industries as a Gym Owner
Ready to grow your clientele & revenue? Download "The 20 Client Generators" PDF now and get instant access to strategies that will fill your calendar with potential clients. No complicated tech, no lengthy processes—just real strategies that work. Do you want to stop chasing leads and start attracting them instead? Get Instant Access To The Weekly Client Machine For Just $5.00! Get Your FREE Copy of Pat's Fitness Entrepreneur Handbook! --- Smart Business Strategies: Learn, Adapt, Succeed | Insights from a Veteran Entrepreneur In this episode, Pat discusses the importance of learning from others in the industry while adapting their strategies to suit individual business needs. Sharing personal experiences, he highlights how borrowing ideas from successful people across various sectors can propel businesses to new heights. By blending these insights with unique circumstances and preferences, business owners can achieve greater success and efficiency. Tune in for actionable advice on balancing imitation with innovation, and why it's crucial to leverage proven methods for faster growth. 00:00 Introduction: Borrowing Ideas in Business 00:48 Learning from Industry Leaders 02:40 Adapting Ideas to Your Unique Business 03:43 Avoiding Common Pitfalls 04:47 The Importance of Personalization 06:13 Conclusion: Learn, Adapt, and Succeed
/episode/index/show/idealbusiness/id/37575215
info_outline
Fitness Business School - 627 - The Reality is That Nothing is Free
07/21/2025
Fitness Business School - 627 - The Reality is That Nothing is Free
Ready to grow your clientele & revenue? Download "The 20 Client Generators" PDF now and get instant access to strategies that will fill your calendar with potential clients. No complicated tech, no lengthy processes—just real strategies that work. Do you want to stop chasing leads and start attracting them instead? Get Instant Access To The Weekly Client Machine For Just $5.00! Get Your FREE Copy of Pat's Fitness Entrepreneur Handbook! --- Why Nothing is Truly Free: The Hidden Costs of Free Offers in Business In this episode, we delve into the concept that 'nothing is really free,' particularly in the context of offering free trials and services as a business strategy. While free sessions can be an effective way to attract new clients, there's always an opportunity cost involved—for both the customer and the business owner. We discuss the various costs, including time, emotional investment, and potential risks, as well as the long-term financial implications of how you choose to spend your available hours. From the customer's perspective to the business owner's side, the episode explores why free offers are indeed not free and urges thoughtful decision-making about the real costs behind seemingly free propositions. 00:00 The Illusion of Free: An Introduction 00:41 The Hidden Costs of Free Trials 01:00 Opportunity Costs for Clients 01:50 Owner's Perspective: The Cost of Time 03:41 Long-Term Investments vs. Immediate Gratification 04:25 Conclusion: Evaluating the True Cost
/episode/index/show/idealbusiness/id/37478685
info_outline
Fitness Business School - 626 - Don't Overlook This Part of Your Job
07/14/2025
Fitness Business School - 626 - Don't Overlook This Part of Your Job
Ready to grow your clientele & revenue? Download "The 20 Client Generators" PDF now and get instant access to strategies that will fill your calendar with potential clients. No complicated tech, no lengthy processes—just real strategies that work. Do you want to stop chasing leads and start attracting them instead? Get Instant Access To The Weekly Client Machine For Just $5.00! Get Your FREE Copy of Pat's Fitness Entrepreneur Handbook! --- Unlocking Business Success: Beyond Just Training Sessions In this episode, we dive into the key distinctions between struggling and thriving business owners. Discover how successful owners understand and commit to the entirety of their job, not just the obvious parts like client training sessions. Learn the importance of consistent marketing, operational tasks, and the pitfalls of procrastination. We'll also discuss real-life examples, the significance of accountability, and how treating all aspects of your business with equal importance can lead to sustained growth and profitability. 00:00 Introduction: The Key to Business Success 01:44 The Importance of Accountability 03:04 Balancing Business Responsibilities 03:30 Learning from High-Ticket Programs 04:10 Consistency in Marketing 05:05 Training Your Team Effectively 05:37 Self-Reflection and Commitment 06:24 Conclusion: Achieving Business Growth
/episode/index/show/idealbusiness/id/37393515
info_outline
Fitness Business School - 625 - Death of the Funnel
07/07/2025
Fitness Business School - 625 - Death of the Funnel
Ready to grow your clientele & revenue? Download "The 20 Client Generators" PDF now and get instant access to strategies that will fill your calendar with potential clients. No complicated tech, no lengthy processes—just real strategies that work. Do you want to stop chasing leads and start attracting them instead? Get Instant Access To The Weekly Client Machine For Just $5.00! Get Your FREE Copy of Pat's Fitness Entrepreneur Handbook! --- Beyond Funnels: Crafting an Effective Marketing Ecosystem In this insightful episode, we delve into the evolution of marketing beyond traditional funnels, as popularized by experts like Russell Brunson. We explore the concept of creating an interconnected marketing ecosystem, designed to engage potential customers through a comprehensive and immersive brand experience. With anecdotes and comparisons to marketing legends like Roy H. Williams and Perry Belcher, the conversation highlights why an ecosystem approach is more impactful than linear funnels, particularly for high-commitment businesses. Learn how to build lasting connections and influence buying decisions by engineering experiences that captivate and retain your audience. 00:00 Introduction to Marketing Funnels 00:47 The Evolution of Marketing Concepts 01:36 The Ecosystem Approach 02:07 Building Brand Experience 03:20 The Importance of an Ecosystem 04:02 Capturing and Retaining Attention 06:27 The Role of Funnels in Modern Marketing 07:24 Conclusion: Embracing the Ecosystem
/episode/index/show/idealbusiness/id/37301380
info_outline
Fitness Business School - 624 - A Truth About Being a Business Owner
06/30/2025
Fitness Business School - 624 - A Truth About Being a Business Owner
Ready to grow your clientele & revenue? Download "The 20 Client Generators" PDF now and get instant access to strategies that will fill your calendar with potential clients. No complicated tech, no lengthy processes—just real strategies that work. Do you want to stop chasing leads and start attracting them instead? Get Instant Access To The Weekly Client Machine For Just $5.00! Get Your FREE Copy of Pat's Fitness Entrepreneur Handbook! --- Choosing the Right Hard: Mastering Business Challenges for Long-Term Success In this episode, Pat dives into the realities of being a successful business owner. Recorded during mastermind meetings, he explores the challenges and nuances faced by owners and the significant effort required to thrive in business. Drawing on experiences with Olympians and successful entrepreneurs, he highlights the importance of embracing hard work to achieve long-term success, fulfillment, and financial security. Discover why average businesses don't last and learn how to navigate obstacles by choosing the hard path that leads to desired outcomes. 00:00 Introduction to Mastermind Meetings 00:49 The Reality of High Achievement 01:26 Lessons from Olympians 02:10 Defying Averages in Business 02:49 Embracing Challenges for Fulfillment 04:07 Choosing Your Path as a Business Owner
/episode/index/show/idealbusiness/id/37205405
info_outline
Fitness Business School - 623 - What Successful Owners Have in Common
06/23/2025
Fitness Business School - 623 - What Successful Owners Have in Common
Ready to grow your clientele & revenue? Download "The 20 Client Generators" PDF now and get instant access to strategies that will fill your calendar with potential clients. No complicated tech, no lengthy processes—just real strategies that work. Do you want to stop chasing leads and start attracting them instead? Get Instant Access To The Weekly Client Machine For Just $5.00! Get Your FREE Copy of Pat's Fitness Entrepreneur Handbook! --- Unlocking Business Success: The 3 Essentials Every Successful Owner Must Have This episode delves into the common traits of successful business owners as observed by the host who works with highly accomplished individuals across various groups such as the Boardroom group, Project 500 group, and Ideal Business Accelerator group. Pat identifies three key elements that all successful business owners share: a comprehensive monthly marketing system, an effective owner operating system, and the understanding that success requires collaboration and leveraging a team. The episode provides actionable insights on how to implement these elements to maximize business potential, maintain consistency, and achieve greater success. 00:00 Introduction: Working with Successful Business Owners 00:53 Identifying Common Traits of Success 01:38 Monthly Marketing System 04:24 Owner Operating System 05:15 The Importance of Production and Consistency 07:36 Upgraded Mindset and Personal Responsibility 08:46 The Power of Teamwork and Collaboration 10:33 Conclusion: Adapting Fundamentals for Success
/episode/index/show/idealbusiness/id/37107755
info_outline
Fitness Business School - 622 - How to Avoid Being Invisible
06/16/2025
Fitness Business School - 622 - How to Avoid Being Invisible
Ready to grow your clientele & revenue? Download "The 20 Client Generators" PDF now and get instant access to strategies that will fill your calendar with potential clients. No complicated tech, no lengthy processes—just real strategies that work. Do you want to stop chasing leads and start attracting them instead? Get Instant Access To The Weekly Client Machine For Just $5.00! Get Your FREE Copy of Pat's Fitness Entrepreneur Handbook! --- Visibility vs. Skill: The Key to Small Business Success In this episode, we dive into the crucial distinction between being great at what you do and being well-known in your market. Using personal anecdotes and real-world examples, we explore how visibility can make or break a small business. From hidden gems in Paris to local enterprises in Louisville, discover the importance of marketing and high-traffic locations. Learn actionable strategies for enhancing your business's visibility both online and offline, ensuring you don't just excel in your craft, but also become the go-to option in your industry. Don't let your hard work go unnoticed—take charge of your brand's presence and avoid the pitfalls of obscurity. 00:00 Introduction: Are They Better or Just Better Known? 00:39 Exploring Small Business Realities in Paris 04:32 The Importance of Visibility in Business 04:51 Case Study: Local Business Challenges 06:21 Strategies for Becoming Better Known 08:10 Conclusion: Thriving as a Small Business Owner
/episode/index/show/idealbusiness/id/37020495
info_outline
Fitness Business School - 621 - Making the Most of the Season
06/09/2025
Fitness Business School - 621 - Making the Most of the Season
Ready to grow your clientele & revenue? Download "The 20 Client Generators" PDF now and get instant access to strategies that will fill your calendar with potential clients. No complicated tech, no lengthy processes—just real strategies that work. Do you want to stop chasing leads and start attracting them instead? Get Instant Access To The Weekly Client Machine For Just $5.00! Get Your FREE Copy of Pat's Fitness Entrepreneur Handbook! --- Maximizing Your Gym Business During Seasonal Transitions In this episode, Pat discusses strategies for gym business owners to thrive during seasonal transitions, particularly focusing on the summer months. Key points include selling what clients are currently looking for, such as flexible memberships and personalized services, improving business infrastructure, investing in self-development, and enjoying the present moment. These insights are geared to help business owners maintain revenue, enhance operations, and achieve a balanced personal life. 00:00 Introduction and Episode Overview 00:45 Seasonal Transitions and Their Impact 02:02 Adapting Business Strategies for Summer 04:26 Improving Business Infrastructure 05:10 Personal Development During Summer 06:05 Enjoying the Moment and Personal Reflections 07:24 Casual Conversation and Closing Remarks
/episode/index/show/idealbusiness/id/36916540
info_outline
Fitness Business School - 620 - What They're Missing
06/02/2025
Fitness Business School - 620 - What They're Missing
Ready to grow your clientele & revenue? Download "The 20 Client Generators" PDF now and get instant access to strategies that will fill your calendar with potential clients. No complicated tech, no lengthy processes—just real strategies that work. Do you want to stop chasing leads and start attracting them instead? Get Instant Access To The Weekly Client Machine For Just $5.00! Get Your FREE Copy of Pat's Fitness Entrepreneur Handbook! --- The True Secrets to Building a Thriving Fitness Community Join me as I share insights in celebrating my wife Holly's incredible achievements in coaching and building a successful community. Learn why community and accountability are critical in the fitness industry. Discover the power of creating a sense of belonging and consistent follow-through for long-lasting client relationships. I highlight personal anecdotes, including Holly's impactful leadership, and why gym owners and online coaches should prioritize community and accountability to stand out and thrive. Subscribe for more inspiring stories and fitness business tips! 00:00 Introduction and Holly's Impact 01:22 The Power of Community and Accountability 01:36 Personal Anecdotes and Examples 02:53 The Accessibility of Information 04:11 Holly's Unique Approach to Community 06:41 The Importance of Accountability 10:25 Challenges and Success Stories 11:13 Conclusion: Prioritizing Community and Accountability
/episode/index/show/idealbusiness/id/36810650
info_outline
Fitness Business School - 619 - Generating Cash as a Business Owner
05/26/2025
Fitness Business School - 619 - Generating Cash as a Business Owner
Ready to grow your clientele & revenue? Download "The 20 Client Generators" PDF now and get instant access to strategies that will fill your calendar with potential clients. No complicated tech, no lengthy processes—just real strategies that work. Do you want to stop chasing leads and start attracting them instead? Get Instant Access To The Weekly Client Machine For Just $5.00! Get Your FREE Copy of Pat's Fitness Entrepreneur Handbook! --- Unlocking Cash Flow: The Proven Strategy to Generate More Income in 21 Days In this episode, we explore a powerful method to generate cash quickly, inspired by Kevin Nations' business model. Discover actionable steps, including identifying sellable items, pinpointing potential buyers, and leveraging multiple sales channels. Learn to shift from a defensive to an offensive mindset in business, empowering you to proactively create wealth and opportunity. Perfect for business owners looking to boost cash flow, especially around the holiday season. 00:00 Introduction to 21 Days to Cash 00:08 Kevin Nations' Business Model 01:22 Launching My Own Cash Program 01:54 Brainstorming What to Sell 05:11 Identifying Potential Buyers 06:01 Strategies for Selling 06:29 Daily Sales Challenge 06:59 Empowering Your Sales Mindset 07:37 Conclusion and Final Thoughts
/episode/index/show/idealbusiness/id/36711835
info_outline
Fitness Business School - Growing Your Business with Coaching
05/23/2025
Fitness Business School - Growing Your Business with Coaching
Ready to grow your clientele & revenue? Download "The 20 Client Generators" PDF now and get instant access to strategies that will fill your calendar with potential clients. No complicated tech, no lengthy processes—just real strategies that work. Do you want to stop chasing leads and start attracting them instead? Get Instant Access To The Weekly Client Machine For Just $5.00! Get Your FREE Copy of Pat's Fitness Entrepreneur Handbook! --- Building Strong Client Relationships: The Key to Successful Coaching In this video, we dive into the often-overlooked experiential side of coaching. Learn how forming meaningful relationships with your clients can set you apart in the industry. We'll discuss the importance of making clients feel valued, understood, and supported throughout their journey. Discover why focusing solely on the nuts and bolts of program design isn't enough and why creating a positive and engaging experience is essential for client retention and long-term success. 00:00 Introduction to Coaching Beyond X's and O's 00:41 The Experiential Side of Coaching 02:09 Creating Enjoyable Processes for Clients 02:50 Building Long-Term Relationships 03:43 Standing Out in a Competitive Market 04:14 Importance of Individual Attention 05:03 Maximizing Relationship Value 06:20 Conclusion: Connect, Convert, and Coach
/episode/index/show/idealbusiness/id/36624115
info_outline
Fitness Business School - Business Growth Through Conversion
05/21/2025
Fitness Business School - Business Growth Through Conversion
Ready to grow your clientele & revenue? Download "The 20 Client Generators" PDF now and get instant access to strategies that will fill your calendar with potential clients. No complicated tech, no lengthy processes—just real strategies that work. Do you want to stop chasing leads and start attracting them instead? Get Instant Access To The Weekly Client Machine For Just $5.00! Get Your FREE Copy of Pat's Fitness Entrepreneur Handbook! --- In this episode, we dive into the crucial 'Convert Unit', emphasizing the importance of sequential follow-up after making initial connections. We discuss optimal follow-up timelines (every 1-2 days for the first 14-21 days) utilizing multi-channel outreach—emails, texts, and phone calls. Learn how to nurture leads with invitations for consultations, trials, and educational content to showcase expertise and build relationships. Discover the power of low-risk offers like free trials to get prospects through the door and convert them into clients. Don't miss out on strategies that ensure you're not leaving 80% of opportunities on the table. 00:00 Introduction to the Connect Unit 00:29 The Importance of Follow-Up 02:11 Effective Follow-Up Strategies 03:17 Ongoing Follow-Up and Offers 05:04 Concluding Thoughts on the Convert Unit
/episode/index/show/idealbusiness/id/36622035
info_outline
Fitness Business School - Connect for Business Growth
05/19/2025
Fitness Business School - Connect for Business Growth
Ready to grow your clientele & revenue? Download "The 20 Client Generators" PDF now and get instant access to strategies that will fill your calendar with potential clients. No complicated tech, no lengthy processes—just real strategies that work. Do you want to stop chasing leads and start attracting them instead? Get Instant Access To The Weekly Client Machine For Just $5.00! Get Your FREE Copy of Pat's Fitness Entrepreneur Handbook! --- Building Strong Client Connections: Effective Strategies In this episode, we explore the 'Connect Unit' of business, which involves forming initial relationships with prospective clients. Learn how to identify your target audience, understand their dream outcomes, and create awareness through both online and offline channels. Discover effective techniques for offering value to potential clients in exchange for their contact information and permission to follow up. Whether using social media, local events, or Google business listings, this guide provides practical tips for making powerful first impressions and setting the stage for conversion. 00:00 Introduction: Simplifying Business Units 00:20 Connecting with Prospective Clients 00:53 Identifying and Understanding Your Audience 01:26 Creating Awareness and Value Exchange 02:07 Engaging on Social Media and Beyond 02:56 Local Community Engagement Strategies 04:04 Leveraging Google for Visibility 04:34 Conclusion: Transition to the Convert Unit
/episode/index/show/idealbusiness/id/36621955
info_outline
Fitness Business School - 618 - Grow Your Gym in Just 5 Hours a Week
05/12/2025
Fitness Business School - 618 - Grow Your Gym in Just 5 Hours a Week
Ready to grow your clientele & revenue? Download "The 20 Client Generators" PDF now and get instant access to strategies that will fill your calendar with potential clients. No complicated tech, no lengthy processes—just real strategies that work. Do you want to stop chasing leads and start attracting them instead? Get Instant Access To The Weekly Client Machine For Just $5.00! Get Your FREE Copy of Pat's Fitness Entrepreneur Handbook! --- Master Your Boutique's Growth in Just 5 Hours a Week: An Easy Marketing Blueprint Feeling overwhelmed by marketing your boutique business? Discover a streamlined, five-hour-a-week marketing plan that can keep your pipeline full and grow your business efficiently without burning you out. This episode breaks down daily tasks—Monday through Friday—designed to optimize your lead generation, follow-ups, and local outreach. Learn about running effective lead ads, using your connection database, distributing trials, and creating compelling offers. Ideal for boutique business owners aiming for steady growth, this episode provides actionable steps to sustain customer interest and engagement with minimal time investment. 00:00 Introduction to Simple Marketing for Small Businesses 01:09 Monday: Kickstart Your Week with Lead Ads and Outreach 07:29 Tuesday: Crafting and Distributing Weekly Offers 09:05 Wednesday: Maximizing Offer Visibility 09:42 Thursday: Building Local Business Partnerships 10:35 Friday: Follow-Up and Client Reconnection 12:07 Conclusion: Achieving Consistent Growth in Just 5 Hours a Week
/episode/index/show/idealbusiness/id/36526555
info_outline
Fitness Business School - 617 - Build an Audience for a Thriving Business
05/05/2025
Fitness Business School - 617 - Build an Audience for a Thriving Business
Ready to grow your clientele & revenue? Download "The 20 Client Generators" PDF now and get instant access to strategies that will fill your calendar with potential clients. No complicated tech, no lengthy processes—just real strategies that work. Do you want to stop chasing leads and start attracting them instead? Get Instant Access To The Weekly Client Machine For Just $5.00! Get Your FREE Copy of Pat's Fitness Entrepreneur Handbook! --- The Power of Audience Building in Long-Term Business Success In this episode, a seasoned entrepreneur shares insights from over 20 years of experience in business ownership. The discussion focuses on the ever-evolving landscape of business tools and techniques, highlighting the things that remain constant. The importance of audience building is emphasized as a key strategy for business growth and retention. The speaker explains how audience building, even with low-friction methods like offering free content, nurtures better client relationships and long-term success. By recounting personal examples and experiences, the entrepreneur advises against overly transactional approaches and underscores the value of creating a community that aligns with the business's goals and values. 00:00 Introduction: Reflecting on 20 Years in Business 00:18 The Evolution of Business Tools and Practices 00:49 Timeless Strategies: What Hasn't Changed 01:25 The Power of Audience Building 02:37 Personal Experience with Lead Magnets 04:37 The Importance of Relationship Building 06:28 Qualifying Clients: Desire vs. Ability to Pay 08:37 Audience Building: The Key to Sustainable Success 11:26 Conclusion: Prioritize Audience Building
/episode/index/show/idealbusiness/id/36431640
info_outline
Fitness Business School - 616 - Common Mistakes That Are Holding You Back
04/28/2025
Fitness Business School - 616 - Common Mistakes That Are Holding You Back
Ready to grow your clientele & revenue? Download "The 20 Client Generators" PDF now and get instant access to strategies that will fill your calendar with potential clients. No complicated tech, no lengthy processes—just real strategies that work. Do you want to stop chasing leads and start attracting them instead? Get Instant Access To The Weekly Client Machine For Just $5.00! Get Your FREE Copy of Pat's Fitness Entrepreneur Handbook! --- Overcoming Common Roadblocks in Fitness Business Success In this episode of the Fitness Business School podcast, Pat discusses common mistakes that hinder fitness business owners from achieving their goals. Key points include the misconceptions surrounding offering free services, the need for mutual commitment between business owners and clients, the importance of consistency and discipline, and avoiding hypocritical behaviors that contradict the advice given to clients. He emphasizes focusing on fundamentals and regular execution over chasing new marketing tactics. Additionally, he introduces a free diagnostic tool to help business owners identify their next steps for growth and success. 00:00 Introduction and Episode Overview 01:08 Common Mistake #1: The Stigma with Free 03:56 Common Mistake #2: Commitment Misconceptions 06:24 Common Mistake #3: Making Excuses 07:56 Common Mistake #4: Hypocrisy in Business Practices 10:59 Conclusion and Special Offer
/episode/index/show/idealbusiness/id/36332085
info_outline
Fitness Business School - 615 - Making the Most of What You Have
04/21/2025
Fitness Business School - 615 - Making the Most of What You Have
Ready to grow your clientele & revenue? Download "The 20 Client Generators" PDF now and get instant access to strategies that will fill your calendar with potential clients. No complicated tech, no lengthy processes—just real strategies that work. Do you want to stop chasing leads and start attracting them instead? Get Instant Access To The Weekly Client Machine For Just $5.00! Get Your FREE Copy of Pat's Fitness Entrepreneur Handbook! --- Leveraging Your Unique Strengths for Business Success Reflecting on his past coaching experiences at Shawnee State University, Pat discusses how leading an under-resourced baseball team to significant victories parallels the journey of business owners. Initially mimicking others, he found mediocrity until he harnessed the unique strengths and circumstances of his team, leading to unprecedented success. He emphasizes the importance of business owners adapting best practices to their strengths instead of merely copying others, thereby creating a unique competitive advantage. The speaker illustrates how understanding and leveraging personal and organizational strengths can transform public speaking, business operations, and overall success. 00:00 Reflecting on a Coaching Journey 01:17 Challenges and Realizations 02:20 Adapting to Strengths 03:36 Success Through Differentiation 05:09 Applying Lessons to Business 05:35 Embracing Authenticity in Public Speaking 06:48 Building a Business You Love
/episode/index/show/idealbusiness/id/36241950
info_outline
Fitness Business School - 614 - Navigating the Economy
04/14/2025
Fitness Business School - 614 - Navigating the Economy
Ready to grow your clientele & revenue? Download "The 20 Client Generators" PDF now and get instant access to strategies that will fill your calendar with potential clients. No complicated tech, no lengthy processes—just real strategies that work. Do you want to stop chasing leads and start attracting them instead? Get Instant Access To The Weekly Client Machine For Just $5.00! Get Your FREE Copy of Pat's Fitness Entrepreneur Handbook! --- Thriving in Economic Turbulence: Strategies for Business Success In this episode, Pat Rigsby shares insights on navigating the current challenging economy. Drawing from his experience of managing businesses through four different economic downturns, including the 2008-2009 recession and the recent pandemic, he emphasizes the importance of seizing opportunities and investing in oneself. He advises business owners to double down on personal development, marketing, and team investment during turbulent times. Pat advocates for proactive strategies such as becoming more visible in the marketplace, offering free trials, and maintaining a positive and leadership-oriented presence to attract and retain customers. By playing offense when others are playing defense, businesses can grow and succeed even in difficult economic climates. 00:00 Introduction: Navigating the Economy 00:11 Economic Downturns: Lessons Learned 00:49 Opportunities in Every Economy 02:15 Investing in Yourself and Your Team 03:34 Marketing and Visibility Strategies 05:03 Concluding Thoughts: Embrace the Challenge
/episode/index/show/idealbusiness/id/36125010
info_outline
Fitness Business School - Bonus - Lessons from Spring Break
04/11/2025
Fitness Business School - Bonus - Lessons from Spring Break
Ready to grow your clientele & revenue? Download "The 20 Client Generators" PDF now and get instant access to strategies that will fill your calendar with potential clients. No complicated tech, no lengthy processes—just real strategies that work. Do you want to stop chasing leads and start attracting them instead? Get Instant Access To The Weekly Client Machine For Just $5.00! Get Your FREE Copy of Pat's Fitness Entrepreneur Handbook! --- Spring Break Lessons: Business Insights from Baseball to Theme Parks In this episode of The Fitness Business School Podcast, host Pat Rigsby shares valuable lessons gleaned from a spring break trip to Florida with a baseball team he coaches. He discusses the significance of Dodgertown and its impact on baseball training, the inspirational story of integrating Jackie Robinson into Major League Baseball, and the impressive evolution of Cressey Sports Performance. Pat also draws parallels between the business strategies in the fitness industry and the competitive growth seen in places like Universal and Disney theme parks. Tune in for insights on staying present, learning from others’ successes, and the importance of continuous improvement and networking in both personal and business growth. 00:00 Introduction and Episode Overview 00:27 Spring Break Reflections 01:19 Lessons from Dodgertown 04:58 Team Dynamics and Mastermind Meetings 05:55 Visit to Cressey Sports Performance 08:17 Business Insights from Universal and Disney 10:15 Encouragement to Step Out of Comfort Zones 10:59 Conclusion and Special Offer
/episode/index/show/idealbusiness/id/36096155
info_outline
Fitness Business School - 613 - Leveraging Podcasts for Business Development with Eric Malzone
04/07/2025
Fitness Business School - 613 - Leveraging Podcasts for Business Development with Eric Malzone
Find out more about the Podcast Collective at: Ready to grow your clientele & revenue? Download "The 20 Client Generators" PDF now and get instant access to strategies that will fill your calendar with potential clients. No complicated tech, no lengthy processes—just real strategies that work. Do you want to stop chasing leads and start attracting them instead? Get Instant Access To The Weekly Client Machine For Just $5.00! Get Your FREE Copy of Pat's Fitness Entrepreneur Handbook! --- Building Your Fitness Brand Through Podcasting with Eric Malzone In this episode of The Fitness Business School, host Pat interviews Eric Malzone from the Podcast Collective. They discuss the evolution of podcasting, how it has saturated the market, and its significance in building authentic media and brand trust. Eric shares insights into the Podcast Collective's role in connecting podcasters and offering PR services specific to the fitness, health, and wellness space. He also provides strategies for starting and growing a podcast, the importance of storytelling, and preparation for being a great podcast guest. The episode is packed with valuable tips for leveraging podcasting as a powerful tool for business development and branding. 00:00 Introduction and Guest Welcome 00:33 Eric's Journey in the Fitness Industry 02:01 The Evolution of Podcasting 03:30 The Importance of Branding 10:17 Podcast Collective's Services 14:08 Tips for Aspiring Podcasters 16:59 Future of Podcasting 19:48 Final Thoughts and Contact Information
/episode/index/show/idealbusiness/id/36030550
info_outline
Fitness Business School - Bonus - Franchising Fitness with Brandon Cullen
04/04/2025
Fitness Business School - Bonus - Franchising Fitness with Brandon Cullen
Ready to grow your clientele & revenue? Download "The 20 Client Generators" PDF now and get instant access to strategies that will fill your calendar with potential clients. No complicated tech, no lengthy processes—just real strategies that work. Do you want to stop chasing leads and start attracting them instead? Get Instant Access To The Weekly Client Machine For Just $5.00! Get Your FREE Copy of Pat's Fitness Entrepreneur Handbook! --- Fitness Business School Podcast: Transitioning From Pro Athlete to Fitness Entrepreneur with Brandon Cullen Welcome to another episode of The Fitness Business School Podcast! In this episode, host Pat Rigsby chats with Brandon Cullen, co-founder and Chief Concept Officer of Madabolic. They discuss Brandon's journey from aspiring NHL player to successful fitness entrepreneur. Brandon explains how a career-ending concussion during his time with the New York Islanders directed him towards the world of fitness. He delves into the founding of Madabolic, a boutique fitness franchise with a unique focus on strength and conditioning, and how it stands out in a competitive market. This episode also covers the franchise model, targeting high performers, and essential traits for successful franchisees. Stay tuned to the end for a special offer exclusive to listeners. 00:00 Introduction and Special Offer Teaser 00:22 Meet Brandon Cullen: From Hockey to Fitness 02:26 The Birth of Metabolic 09:58 Transitioning from CrossFit to Metabolic 16:59 Franchising Metabolic: Growth and Strategy 29:25 The Future of Metabolic and Ideal Franchisees 42:13 Conclusion and Special Offer
/episode/index/show/idealbusiness/id/35994905
info_outline
Fitness Business School - 612 - No One Is Coming to Save You
03/31/2025
Fitness Business School - 612 - No One Is Coming to Save You
Ready to grow your clientele & revenue? Download "The 20 Client Generators" PDF now and get instant access to strategies that will fill your calendar with potential clients. No complicated tech, no lengthy processes—just real strategies that work. Do you want to stop chasing leads and start attracting them instead? Get Instant Access To The Weekly Client Machine For Just $5.00! Get Your FREE Copy of Pat's Fitness Entrepreneur Handbook! --- No One's Coming to Save You: Embrace Responsibility and Thrive In this episode of the Fitness Business School Podcast, host Pat Rigsby emphasizes the importance of personal accountability in business ownership. He discusses how no one else will come to save you in your business endeavors and highlights the necessity of taking responsibility for marketing, training staff, and client retention. Pat shares a personal anecdote about leaving his university job to forge his own path and addresses the misconception that external help is a substitute for personal initiative. He concludes by encouraging business owners to embrace this mindset for greater success and offers listeners an opportunity to undergo a free diagnostic to identify and address their business's critical needs. 00:00 Introduction: No One's Coming to Save You 00:28 The Reality of Business Ownership 01:37 Personal Responsibility and Liberation 03:27 Embracing the Challenge 05:47 Proactive Business Strategies 07:20 Conclusion and Special Offer
/episode/index/show/idealbusiness/id/35929295
info_outline
Fitness Business School - 611 - Breaking Barriers in Fitness with Bill Hartman
03/24/2025
Fitness Business School - 611 - Breaking Barriers in Fitness with Bill Hartman
Get more info on all things Bill Hartman at: Ready to grow your clientele & revenue? Download "The 20 Client Generators" PDF now and get instant access to strategies that will fill your calendar with potential clients. No complicated tech, no lengthy processes—just real strategies that work. Do you want to stop chasing leads and start attracting them instead? Get Instant Access To The Weekly Client Machine For Just $5.00! Get Your FREE Copy of Pat's Fitness Entrepreneur Handbook! --- In this episode of The Fitness Business School, Pat Rigsby converses with Bill Hartman, co-creator of the United Health and Performance continuum model. Reflecting on their long-standing collaboration since 2006, Bill shares insights into his journey from a traditional fitness background to developing innovative business models and training methodologies. They discuss his career transition from rehabilitation to performance, the importance of evolving one's understanding in the fitness industry, and the inception of the UHP network. The episode highlights the continuous drive for improvement and the practical teaching methods Bill employs to educate and inspire fitness professionals. 00:00 Introduction and Guest Background 01:04 Early Career and Influences 02:37 Evolution of Practice and Philosophy 05:28 Challenges and Milestones 11:44 Integration of Rehab and Performance 17:04 Teaching and Mentorship 22:19 The UHP Network and Future Directions 32:29 Conclusion and Final Thoughts
/episode/index/show/idealbusiness/id/35830240
info_outline
Fitness Business School - 610 - Getting Real with Your Actual Problems
03/17/2025
Fitness Business School - 610 - Getting Real with Your Actual Problems
Ready to grow your clientele & revenue? Download "The 20 Client Generators" PDF now and get instant access to strategies that will fill your calendar with potential clients. No complicated tech, no lengthy processes—just real strategies that work. Do you want to stop chasing leads and start attracting them instead? Get Instant Access To The Weekly Client Machine For Just $5.00! Get Your FREE Copy of Pat's Fitness Entrepreneur Handbook! --- In this episode, Pat shares insights gained from his experience as a lifelong Cincinnati Reds fan and baseball coach. Using the recent firing of the Reds' manager as a case study, he discusses the importance of addressing fundamental issues in an organization rather than relying on quick fixes. Pat draws parallels between the management of a Major League Baseball team and small business operations, emphasizing the necessity of maintaining strong foundational systems, such as marketing, staffing, and operations, to achieve lasting success. 00:00 Introduction and Setting the Stage 00:21 Baseball and Business: A Personal Anecdote 01:10 The Real Problems in Business 02:20 Fundamentals of a Healthy Business 04:06 Avoiding Band-Aid Solutions 05:30 Building a Strong Foundation 06:10 Conclusion: Lessons from the Big Leagues
/episode/index/show/idealbusiness/id/35717750
info_outline
Fitness Business School - 609 - Exploring AI in the Fitness Industry with Todd Earwood
03/10/2025
Fitness Business School - 609 - Exploring AI in the Fitness Industry with Todd Earwood
Ready to grow your clientele & revenue? Download "The 20 Client Generators" PDF now and get instant access to strategies that will fill your calendar with potential clients. No complicated tech, no lengthy processes—just real strategies that work. Do you want to stop chasing leads and start attracting them instead? Get Instant Access To The Weekly Client Machine For Just $5.00! Get Your FREE Copy of Pat's Fitness Entrepreneur Handbook! --- Exploring AI in Fitness and Business with Todd Earwood The Fitness Business School In this episode of The Fitness Business School, Pat is joined by his friend and prolific entrepreneur, Todd Earwood. Todd, a partner at VC firm Half Court Ventures specializing in AI investments, shares deep insights into the world of artificial intelligence. They discuss AI's role in technology, marketing, and business operations, and delve into Todd's varied entrepreneurial experiences. Tune in as Todd offers practical advice on how AI can benefit the fitness industry and beyond, and how to effectively utilize AI tools in your business endeavors. 00:00 Introduction and Guest Welcome 01:31 Todd's Entrepreneurial Journey 02:21 Investing in AI 03:59 AI in Business Operations 07:07 AI in Fitness and Health 09:58 Practical AI Tools and Tips 12:36 Future of AI and Final Thoughts 28:01 Conclusion and Show Notes
/episode/index/show/idealbusiness/id/35599775
info_outline
Fitness Business School - 608 - Create a Cash Infusion
03/03/2025
Fitness Business School - 608 - Create a Cash Infusion
Creating a Cash Infusion: Tips and Strategies for Business Owners In this episode, Pat Rigsby discusses the importance of embracing sales as a value exchange and offers practical strategies for generating cash flow in business. He shares insights from a conversation with a coach who had an aversion to selling and emphasizes the benefits of viewing sales as the start of a partnership. He recounts a successful 21-day cash infusion challenge and suggests various ways to create additional revenue, including offering specialty programs, selling add-ons, and charging enrollment fees. Pat Rigsby also highlights the importance of solving more customer problems and being proactive in sales to build a sustainable business model. 00:00 Introduction to Cash Infusion 00:22 Overcoming Aversion to Selling 02:03 The Value of Ethical Selling 02:29 Exploring Cash Infusion Strategies 03:37 Subscription Models and Beyond 04:00 Solving Problems for Additional Revenue 04:55 Specialty Programs and Workshops 05:31 Maximizing Client Engagement 07:15 Leveraging Enrollment and Maintenance Fees 09:09 Creative Cash Generation Tips 10:10 Conclusion: Embrace Proactive Selling --- Ready to grow your clientele & revenue? Download "The 20 Client Generators" PDF now and get instant access to strategies that will fill your calendar with potential clients. No complicated tech, no lengthy processes—just real strategies that work. Do you want to stop chasing leads and start attracting them instead? Get Instant Access To The Weekly Client Machine For Just $5.00! Get Your FREE Copy of Pat's Fitness Entrepreneur Handbook!
/episode/index/show/idealbusiness/id/35504975
info_outline
Fitness Business School - 607 - Why a Business Fails
02/24/2025
Fitness Business School - 607 - Why a Business Fails
Ready to grow your clientele & revenue? Download "The 20 Client Generators" PDF now and get instant access to strategies that will fill your calendar with potential clients. No complicated tech, no lengthy processes—just real strategies that work. Do you want to stop chasing leads and start attracting them instead? Get Instant Access To The Weekly Client Machine For Just $5.00! Get Your FREE Copy of Pat's Fitness Entrepreneur Handbook! --- Understanding the Root Causes of Business Failure In this episode, Pat explores the reasons why businesses fail, drawing from his experience across various industries. He identifies common excuses like location and market saturation but emphasizes the critical role of the owner's psychology and proactive strategy. By highlighting examples such as independent restaurants and misguided business tactics, he underscores the importance of aligning strategy with actions and continuously seeking opportunities. He shares insights on how successful business owners take responsibility, remain proactive, and avoid the pitfalls that often lead to failure. 00:00 Introduction: Why Businesses Fail 00:17 Observations from Various Industries 01:52 The Owner's Mentality 02:53 Strategy and Tactics 03:51 Proactive vs. Reactive Business Owners 05:59 The Role of Luck and Effort 06:49 Conclusion: Learning from Failures
/episode/index/show/idealbusiness/id/35398585
info_outline
Fitness Business School - 606 - Achieve Your Goals in 18 Months or Less
02/17/2025
Fitness Business School - 606 - Achieve Your Goals in 18 Months or Less
Ready to grow your clientele & revenue? Download "The 20 Client Generators" PDF now and get instant access to strategies that will fill your calendar with potential clients. No complicated tech, no lengthy processes—just real strategies that work. Do you want to stop chasing leads and start attracting them instead? Get Instant Access To The Weekly Client Machine For Just $5.00! Get Your FREE Copy of Pat's Fitness Entrepreneur Handbook! --- Reaching Your Fitness Business Goals in 18 Months In this episode of the Fitness Business School podcast, host Pat Rigsby discusses the keys to achieving your fitness business goals within 18 months. He shares insights from his experience with a disciplined client, Sam Bakhtiari, who built a nine-figure fitness empire. Pat emphasizes the importance of following a structured plan, being committed, and consistently putting in the work to see significant progress. He introduces the concept of 'FTDI' (Follow the Damn Instructions) as a simple yet powerful approach to reaching business milestones. Additionally, Pat offers a free ideal business diagnostic evaluation to help identify and address the most critical needs for business growth. 00:00 Introduction to Achieving Goals in 18 Months 00:28 Client Success Story: Sam Bakhtiari 01:43 The Power of Following Instructions 02:43 Implementing Systems for Business Growth 04:33 Consistency and Perseverance 06:42 Commitment to the Plan 07:42 Real-Life Success Stories 08:54 Conclusion and Special Offer
/episode/index/show/idealbusiness/id/35306735