The Fitness Business School with Pat Rigsby
Pat Rigsby is a serial entrepreneur and business coach helping others build their Ideal Business. The Fitness Business School is here to give you insight and actionable tips to build your own Ideal Business that will lead you to your Ideal Life. Find out more at www.PatRigsby.com
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Fitness Business School - 667 - Evolving Your Business
04/06/2026
Fitness Business School - 667 - Evolving Your Business
Ready to grow your clientele & revenue? Download "The 20 Client Generators" PDF now and get instant access to strategies that will fill your calendar with potential clients. No complicated tech, no lengthy processes—just real strategies that work. Do you want to stop chasing leads and start attracting them instead? Get Instant Access To The Weekly Client Machine For Just $5.00! Get Your FREE Copy of Pat's Fitness Entrepreneur Handbook! --- Why Your Business Must Adapt: Building an Ascension Path for Gym Owners Pat Rigsby explains how he and Doug Spurling are evolving their business by moving remaining offerings under the Wealthy Gym Owner umbrella to create a fully integrated system with a clear ascension path from Accelerator to Project 500 to Boardroom, alongside their Gym CMO ads agency and marketing software. He shares results from these programs and highlights Doug’s real-world proof through expanding from one gym to three, building a real estate portfolio, and opening new locations. Using these changes as an example, Pat argues that business owners must balance timeless fundamentals - relationships, values, and solid systems - with constant adaptation to shifting markets, increased competition, higher consumer expectations, and changing marketing dynamics. He emphasizes proactive learning (including his involvement in an AI venture fund) and warns that businesses that don’t adapt eventually fail. 00:00 Why Evolve Now 00:29 Boardroom Group Origins 01:39 Project 500 Wins 02:29 Unifying The Offer Stack 04:14 Skating Where Puck Goes 04:43 Fundamentals That Endure 06:02 Market Got Harder 07:21 Staying Ahead With AI 09:05 Marketing Changed Forever 10:08 Adapt Or Die 11:34 Play Offense Closing
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Fitness Business School - Extra Credit - You Don't Need More Leads!
04/03/2026
Fitness Business School - Extra Credit - You Don't Need More Leads!
Ready to grow your clientele & revenue? Download "The 20 Client Generators" PDF now and get instant access to strategies that will fill your calendar with potential clients. No complicated tech, no lengthy processes—just real strategies that work. Do you want to stop chasing leads and start attracting them instead? Get Instant Access To The Weekly Client Machine For Just $5.00! Get Your FREE Copy of Pat's Fitness Entrepreneur Handbook! --- Gym Owners: It’s Not a Lead Problem—It’s a System Problem Pat Rigsby explains that most gym owners don’t actually have a lead problem, but a system problem—what happens after a lead enters the pipeline. He outlines common gaps like poor follow-up, weak conversion processes, and low retention, arguing that adding more leads to a broken system only increases cost per client and wastes opportunity. Using a pipeline framework (leads → consult/trial/assessment → new members → retention), he illustrates with numbers how improving follow-up, conversion rate, and retention can multiply revenue from the same 40 monthly leads without generating any additional leads. He invites gym owners to email him to diagnose their pipeline and identify missed opportunities to double or triple lead value. 00:00 Leads Aren’t the Issue 00:32 Broken Systems Waste Leads 01:13 Pipeline View of Growth 01:54 Example With Weak Follow Up 03:02 Same Leads Better Results 03:57 Wrap Up and Next Steps
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Fitness Business School - 665 - Success Leaves Clues
03/30/2026
Fitness Business School - 665 - Success Leaves Clues
Ready to grow your clientele & revenue? Download "The 20 Client Generators" PDF now and get instant access to strategies that will fill your calendar with potential clients. No complicated tech, no lengthy processes—just real strategies that work. Do you want to stop chasing leads and start attracting them instead? Get Instant Access To The Weekly Client Machine For Just $5.00! Get Your FREE Copy of Pat's Fitness Entrepreneur Handbook! --- Success Leaves Clues: Do What High Performers Do Pat reflects on a hometown mental health event for athletes featuring high-profile speakers, noting that the only teams who attended were historically successful programs, including a championship coach taking notes after decades of winning. He argues this pattern shows up everywhere: top performers keep learning, show up, and do the work others avoid. While people admire or envy visible outcomes like titles, scholarships, revenue, or lifestyle upgrades, underperformers often aren’t willing to be “jealous” of the consistent behaviors that create those results—extra Saturday work, systems, perseverance, and daily discipline. The takeaway is to focus less on outcomes and more on adopting the proven habits and consistency of those who’ve already achieved what you want, because those behaviors are what separate you from average. 00:00 Success Leaves Clues 00:11 Mental Health Event Story 01:11 Winners Show Up 02:41 High Performers Keep Learning 03:30 Envy the Process 05:32 Consistency Beats Wishes 06:02 Do What Works 07:00 Closing Reminder
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Fitness Business School - 664 - Diversifying Your Marketing
03/23/2026
Fitness Business School - 664 - Diversifying Your Marketing
Ready to grow your clientele & revenue? Download "The 20 Client Generators" PDF now and get instant access to strategies that will fill your calendar with potential clients. No complicated tech, no lengthy processes—just real strategies that work. Do you want to stop chasing leads and start attracting them instead? Get Instant Access To The Weekly Client Machine For Just $5.00! Get Your FREE Copy of Pat's Fitness Entrepreneur Handbook! --- Diversify Your Marketing: Lessons from Thriving Small Businesses in Hawaii Pat Rigsby shares how a family trip to Hawaii became a reminder to diversify marketing after noticing that thriving small businesses like food trucks, restaurants, and shops used multiple channels to stay popular in a competitive tourist market. He observed they combined strong review profiles, active social media, website retargeting, ads, and local cross-promotions and alliances rather than relying on one tactic. Pat contrasts this with the fitness industry’s subscription billing advantage, arguing gym owners should be even more motivated to “double dip” by using diverse marketing to acquire customers who can become long-term clients. He encourages consistently building reviews, doing grassroots local marketing, asking for referrals, and leveraging ad networks, especially for businesses over $10,000–$15,000 per month, to support growth toward higher revenue levels. 00:00 Why Diversify Marketing 00:10 Hawaii Trip Observations 01:05 How Local Businesses Win 01:50 Many Channels Working Together 02:49 Gyms and Subscription Advantage 04:12 Double Dip Customer Value 04:56 Non Negotiable Marketing Mix 05:43 Build Multiple Lead Streams 06:12 Competitive Market Takeaway
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Fitness Business School - 663 - Simplify to Multiply
03/16/2026
Fitness Business School - 663 - Simplify to Multiply
Ready to grow your clientele & revenue? Download "The 20 Client Generators" PDF now and get instant access to strategies that will fill your calendar with potential clients. No complicated tech, no lengthy processes—just real strategies that work. Do you want to stop chasing leads and start attracting them instead? Get Instant Access To The Weekly Client Machine For Just $5.00! Get Your FREE Copy of Pat's Fitness Entrepreneur Handbook! --- Simplify to Multiply: How Clarity and Subtraction Make Your Marketing Work Pat explains that as social media gets more crowded and AI increases content volume, effective marketing requires simplifying by speaking directly to a specific person. He argues that “subtraction” is a targeting tool: removing broad, bland messaging creates clarity, which helps marketing land in a noisy landscape. Using examples like targeting the 50+ crowd or high school baseball players, he warns against generic audiences such as “busy adults over 30,” noting needs vary widely across ages. He emphasizes that simple marketing plans depend on specificity, including local geographic focus (often within 3-5 miles) and narrowing further through neighborhoods, carrier routes, and where the target market lives and spends time, because most businesses lack resources to be everywhere. 00:00 Simplify to Multiply 00:24 Cut Through the Noise 00:47 Subtraction as Targeting 01:33 Clarity Makes Marketing Work 01:51 Define Your Ideal Client 03:15 Get Hyper Local Focus 04:48 Be Specific to Grow 05:16 Final Takeaway
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Fitness Business School - 662 - How to Sell More
03/09/2026
Fitness Business School - 662 - How to Sell More
Ready to grow your clientele & revenue? Download "The 20 Client Generators" PDF now and get instant access to strategies that will fill your calendar with potential clients. No complicated tech, no lengthy processes—just real strategies that work. Do you want to stop chasing leads and start attracting them instead? Get Instant Access To The Weekly Client Machine For Just $5.00! Get Your FREE Copy of Pat's Fitness Entrepreneur Handbook! --- Sell More by Selling What People Already Buy (And Making It Better) In this episode, Pat discusses how to sell more by focusing on selling what people are already buying, using existing market evidence instead of relying on unproven ideas. He explains that the key is to find what’s working in the marketplace and “plus” it by adding value—making it more convenient, niched, faster, more personal, or better suited to a specific target audience. He notes that many successful companies weren’t first movers but improved on proven foundations. Using the fitness industry as an example, he describes the evolution from one-on-one training to large group training and why small group training works well: it offers leveraged coaching with more personalization, attracts a premium clientele, requires less space, and allows higher pricing by anchoring against more expensive services. He encourages entrepreneurs to observe what people already invest in and improve it rather than reinventing the wheel. 00:00 Sell More Overview 00:43 Sell What Sells 01:33 Add Value Angles 02:09 Not First to Market 02:43 Fitness Market Shift 04:05 Why Small Group Wins 05:14 Fix Group Training Gaps 05:40 Steal Like an Artist 06:24 Make It Better Close
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Fitness Business School - 661 - Learning from the Best: Eric Cressey on Scaling a High-Performance Gym Business
03/02/2026
Fitness Business School - 661 - Learning from the Best: Eric Cressey on Scaling a High-Performance Gym Business
Get more from Eric at EricCressey.com Ready to grow your clientele & revenue? Download "The 20 Client Generators" PDF now and get instant access to strategies that will fill your calendar with potential clients. No complicated tech, no lengthy processes—just real strategies that work. Do you want to stop chasing leads and start attracting them instead? Get Instant Access To The Weekly Client Machine For Just $5.00! Get Your FREE Copy of Pat's Fitness Entrepreneur Handbook! --- Eric Cressey on CSP’s Florida Expansion, Building a Sticky Performance Business, and Lessons from the Yankees Pat Rigsby and Eric Cressey discuss CSP’s major expansion in Palm Beach Gardens, Florida -growing into a two-building, 31,000+ sq ft “one-stop shop” with gym, pitching lab, PT, conference room, and covered cages/mounds - driven by increased demand after COVID and MLB changes, plus added on-field amenities nearby. Cressey explains why integrating strength, skill coaching, and sports medicine improves outcomes, retention, and business resilience, and shares advice for facility owners on designing scalable systems, especially for scheduling and operations. They cover managing baseball seasonality through sports medicine, in-season training, and skill work, then shift to Cressey’s life as a parent of three daughters navigating youth sports and priorities. He shares Yankees takeaways on brand stewardship, professionalism, and avoiding controversy, and previews upcoming CSP initiatives including returning seminars, leveraging the biomechanics lab, and a forthcoming CSP app to replace an unwieldy exercise video spreadsheet. 00:00 Annual Check In 00:54 Florida Facility Expansion 03:54 One Stop Baseball Hub 05:35 Staff Development Space 07:17 Seminars And Mentorships 08:21 Hybrid Performance Trend 10:02 Building A Full Team 14:32 Community Over Tech 17:05 Advice For Local Owners 20:18 Handling Seasonality 22:05 In-Season Revenue Strategy 23:31 Family Life With Athletes 26:25 Juggling Schedules And Sleep 30:07 Yankees Role And Growth 32:04 Brand And Professionalism 38:19 Longevity Through Curiosity 39:37 Whats Next For CSP 42:20 Final Thanks And Signoff
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Fitness Business School - 660 - Build a Marketing Vending Machine
02/23/2026
Fitness Business School - 660 - Build a Marketing Vending Machine
Build a Marketing “Vending Machine”: A Predictable System for Leads & Clients Pat Rigsby explains the concept of creating a marketing “vending machine”—a predictable system where you invest in a front-end marketing process and reliably generate leads and clients. He outlines the steps: identify exactly who you want to serve and the problems/goals they have; determine where those people are so you can place your message in the highest-traffic locations (online or offline); create a simple, desire-based introductory asset (such as a book, guide, or lead magnet) followed by an experiential front-end offer, with a preference for free offers to reduce friction and get people through the door. Once you capture contact information, build a robust follow-up system to create brand awareness, familiarity, and know-like-trust, then present a clear offer focused on outcomes and the reasons people struggle to achieve or maintain results. He emphasizes delivering results, building deeper influence once clients are “under your roof,” and moving them into an ongoing program. Pat encourages replacing episodic, tactic-by-tactic marketing with this consistent pipeline for stability, freedom, and wealth-building, and invites viewers to email pat@patrigsby.com for help through his Marketing Machine partner program. 00:00 Create Your Own Marketing “Vending Machine” (Intro) 00:10 The Origin Story: Dean Jackson’s Vending Machine Concept 01:42 Step 1: Define Who You Serve & What They Want 03:09 Step 2: Put the Machine Where the People Are 04:19 Step 3: Build a Two-Step Intro Offer (Desire → Experience) 05:10 Why Free Front-End Offers Work (Getting Them Through the Door) 06:52 Follow-Up System: Know, Like, Trust on Autopilot 07:33 Convert to the Core Program: Deliver Outcomes & Retain Clients 09:04 Make It Predictable: Percentages, Pipeline, and Consistency 10:20 Wrap-Up + How to Get Help Building Your Marketing Machine
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Fitness Business School - 659 - The Neurological Approach to Fitness with NeuFit with Garrett Salpeter
02/16/2026
Fitness Business School - 659 - The Neurological Approach to Fitness with NeuFit with Garrett Salpeter
Find out more about Garrett and the Neubie at Neu.fit Ready to grow your clientele & revenue? Download "The 20 Client Generators" PDF now and get instant access to strategies that will fill your calendar with potential clients. No complicated tech, no lengthy processes—just real strategies that work. Do you want to stop chasing leads and start attracting them instead? Get Instant Access To The Weekly Client Machine For Just $5.00! Get Your FREE Copy of Pat's Fitness Entrepreneur Handbook! --- How New Fit’s “NEUBIE” Direct Current Device Transforms Rehab, Performance & Recovery | Garrett Interview Pat Rigsby interviews Garrett, founder of New Fit (NEU for neurological + fit), about the NEUBIE (“neuro bioelectric”) direct current device and how prioritizing nervous system function can impact rehabilitation, chronic pain, fitness, and athletic performance. Garrett shares his background as a college hockey player and physics major whose injuries and frustration with traditional PT led him to functional neurology, direct current stimulation, and ultimately creating NEUBIE after years of clinical work in Austin and graduate study in neuroscience. They discuss NEUBIE’s “mapping” process to identify guarding, excess tension, inhibition, and hypersensitivity patterns, and how direct current can accelerate neuromuscular reeducation to quickly change function—highlighting examples like improved shoulder range of motion in a single session and the “master reset” vagus nerve stimulation-style protocol for recovery. Garrett explains New Fit’s growth to 400–500 U.S. clinics plus international distributors, mentions exposure through athletes like Saquon Barkley and discussions on Joe Rogan’s podcast, and outlines research including a 150-patient diabetic peripheral neuropathy study comparing TENS (AC) to NEUBIE (DC), showing significant improvements in pain, sensation, ADLs, EMG amplitude, and nerve conduction velocity with direct current. For gym owners and performance facilities—especially those serving older populations—Garrett covers applications for loading muscles with less joint strain, references bodybuilding use (including Dexter Jackson’s reported leg improvements leading to a 4th-place Mr. Olympia finish at age 50), and cites University of South Florida studies showing similar acute responses and 8-week muscle growth compared to traditional resistance training. They close with what’s next (more research, next-gen innovation, and exploring AI) and how providers or individuals can learn more via www.new.fit and the provider directory. 00:00 Welcome + Meet Garrett & the NEU Fit Mission 02:10 Origin Story: Hockey Injuries, Functional Neurology & Direct Current 03:39 Building the NEUBIE: From UT Austin Clinic to Creating the Device 04:28 How NEUBIE Works: Mapping, Guarding Patterns & Fast Function Changes 08:30 Growth & Marketing: 400–500 Clinics, Pro Sports, Rogan & Industry Shows 12:27 Clinical Proof: Diabetic Neuropathy Study (Direct Current vs TENS) 14:13 For Gym Owners: Compliance + Hypertrophy, “Digital Weight” & Case Studies 19:14 Research on Muscle Growth + Performance & Assessment in Training Facilities 22:12 What’s Next: More Research, Product Innovation & AI Integration 24:17 How to Get Started: Website, Provider Directory, Training & Closing
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Fitness Business School - 658 - The Power of Building an Audience
02/09/2026
Fitness Business School - 658 - The Power of Building an Audience
Ready to grow your clientele & revenue? Download "The 20 Client Generators" PDF now and get instant access to strategies that will fill your calendar with potential clients. No complicated tech, no lengthy processes—just real strategies that work. Do you want to stop chasing leads and start attracting them instead? Get Instant Access To The Weekly Client Machine For Just $5.00! Get Your FREE Copy of Pat's Fitness Entrepreneur Handbook! --- Harnessing the Power of Audience Building for Business Success In this episode, Pat discusses the critical importance of audience building for achieving business success. He shares insights from his recent experiences at a book signing, a university gala, and a Hall of Fame event, highlighting how building a strong and engaged audience can significantly enhance opportunities and growth. Whether you're an author, a university, or a small business, understanding and implementing audience-building strategies can create more connections, increase visibility, and offer greater leverage in your respective fields. 00:00 Introduction to Audience Building 00:53 Real-Life Examples of Audience Building 02:30 The Importance of Audience in Business 02:45 University Gala: Building Donor Relationships 04:54 Hall of Fame Event: Athletic Department Transition 06:13 Universal Truths of Audience Building 07:41 Conclusion: Make Audience Building a Priority
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Fitness Business School - 657 - Selling in 4 Simple Steps
02/02/2026
Fitness Business School - 657 - Selling in 4 Simple Steps
Ready to grow your clientele & revenue? Download "The 20 Client Generators" PDF now and get instant access to strategies that will fill your calendar with potential clients. No complicated tech, no lengthy processes—just real strategies that work. Do you want to stop chasing leads and start attracting them instead? Get Instant Access To The Weekly Client Machine For Just $5.00! Get Your FREE Copy of Pat's Fitness Entrepreneur Handbook! --- 4 Simple Steps to Make Selling Easy in the Fitness Industry In this episode, Pat shares a practical four-step process to make selling easy and comfortable, especially for those in the fitness and sports performance industry. By shifting the mindset from selling as adversarial to a partnership, Pat outlines how to help clients acknowledge their need for change, visualize their goals, identify the necessary steps, and choose the right program options. This approach not only helps in overcoming the stigma associated with selling but also ensures a constructive and collaborative relationship with clients. 00:00 Introduction to Easy Selling 00:11 Overcoming Sales Stigmas 01:25 Step 1: Identifying the Need for Change 02:25 Step 2: Visualizing the Goal 03:24 Step 3: Demonstrating the Gap 05:01 Step 4: Presenting the Solution 07:33 Conclusion and Encouragement
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Fitness Business School - 656 - Choose 2 For a Better Business
01/26/2026
Fitness Business School - 656 - Choose 2 For a Better Business
Ready to grow your clientele & revenue? Download "The 20 Client Generators" PDF now and get instant access to strategies that will fill your calendar with potential clients. No complicated tech, no lengthy processes—just real strategies that work. Do you want to stop chasing leads and start attracting them instead? Get Instant Access To The Weekly Client Machine For Just $5.00! Get Your FREE Copy of Pat's Fitness Entrepreneur Handbook! --- Mastering Business Growth: Focus on Your Strengths and Get Help Where Needed! In this episode, Pat Rigsby discusses the concept of 'picking two' to build a better business. He explores how focusing on two out of three key business components—attracting clients, converting them, and delivering services—can significantly improve business success. Pat shares his personal experience, emphasizing that it's okay to seek help for the component you're less confident in. Learn how to leverage your strengths and enlist the right support to create a smoothly running, scalable, and enjoyable business. 00:00 Introduction: The Power of Picking Two 00:11 Understanding the Business Foundation 01:01 Identifying Your Strengths 01:57 Leveraging Your Strengths and Getting Help 03:27 Building a Supportive Team 06:36 Conclusion: Achieving Business Success
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Fitness Business School - 655 - Reverse Engineering Success
01/19/2026
Fitness Business School - 655 - Reverse Engineering Success
Ready to grow your clientele & revenue? Download "The 20 Client Generators" PDF now and get instant access to strategies that will fill your calendar with potential clients. No complicated tech, no lengthy processes—just real strategies that work. Do you want to stop chasing leads and start attracting them instead? Get Instant Access To The Weekly Client Machine For Just $5.00! Get Your FREE Copy of Pat's Fitness Entrepreneur Handbook! --- Reverse Engineering Success: Strategic Planning for Business Growth In this episode, Pat Rigsby discusses the concept of reverse engineering success and its application to business growth. He shares insights from his six-week strategic planning cycle with clients, focusing on setting clear goals and crafting detailed plans to achieve them. Using a fitness training analogy, he explains how mapping out weekly objectives and scheduling tasks can lead to significant business improvements. He emphasizes the importance of being strategic rather than reactive, ensuring that every step is planned and executed to increase the likelihood of success. This approach applies to gaining new clients, increasing staff, and scaling your business effectively. 00:00 Introduction to Reverse Engineering Success 00:11 Strategic Planning and Six-Week Cycles 00:31 Weekly Planning: Win the Week 00:50 Crafting Client Plans 02:00 Applying Client Strategies to Business Growth 02:53 Granular Planning for Success 04:00 Scheduling and Execution 05:49 Conclusion: Follow Your Own Blueprint
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Fitness Business School - 654 - Playing to Your Strengths
01/12/2026
Fitness Business School - 654 - Playing to Your Strengths
Ready to grow your clientele & revenue? Download "The 20 Client Generators" PDF now and get instant access to strategies that will fill your calendar with potential clients. No complicated tech, no lengthy processes—just real strategies that work. Do you want to stop chasing leads and start attracting them instead? Get Instant Access To The Weekly Client Machine For Just $5.00! Get Your FREE Copy of Pat's Fitness Entrepreneur Handbook! --- Unlocking Success: The Power of Playing to Your Strengths In this episode, Pat discusses the importance of focusing on your strengths to achieve success. Drawing from his experience as a college baseball coach and entrepreneur, he explains how leveraging natural abilities leads to faster growth and higher success rates. He also highlights the significance of outsourcing tasks that don't align with your strengths and building a team where everyone can excel in their respective roles. Discover why entrepreneurship is a team sport and learn strategies for creating a thriving business environment. 00:00 Introduction: Building Around Your Strengths 00:15 The Importance of Playing to Your Strengths 01:29 Challenges in Outsourcing and Delegation 02:37 The Role of Specialization in Business 04:53 Leveraging Team Strengths for Success 05:46 Conclusion: The Magic Formula for Success
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Fitness Business School - 653 - Building a Brand Through Trust
01/05/2026
Fitness Business School - 653 - Building a Brand Through Trust
Ready to grow your clientele & revenue? Download "The 20 Client Generators" PDF now and get instant access to strategies that will fill your calendar with potential clients. No complicated tech, no lengthy processes—just real strategies that work. Do you want to stop chasing leads and start attracting them instead? Get Instant Access To The Weekly Client Machine For Just $5.00! Get Your FREE Copy of Pat's Fitness Entrepreneur Handbook! --- Building Your Brand Through Trust in Today's Marketing Landscape In this episode, Pat Rigsby discusses the importance of building a brand through trust in the evolving marketing landscape, emphasizing that being more human and authentic is key. Pat explains four strategies for achieving this: being personal and authentic, sharing information openly, showing real experiences, and selling with honesty and transparency. He provides practical examples and insights on how these approaches can distinguish your brand in a market saturated with AI-generated content and cookie-cutter marketing tactics. By focusing on trust and real connections, you'll convert not only more customers but the right customers who become ambassadors for your brand. 00:08 The Importance of Trust in Modern Marketing 01:13 Be More Human: Authenticity in Marketing 02:24 Transparency: Sharing What Others Won't 06:16 Sell Differently: Honest and Informed Decisions 08:18 Conclusion: Steps to Build a Trust-Based Brand
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Fitness Business School - 652 - The Wealthy Owner Path
12/29/2025
Fitness Business School - 652 - The Wealthy Owner Path
Ready to grow your clientele & revenue? Download "The 20 Client Generators" PDF now and get instant access to strategies that will fill your calendar with potential clients. No complicated tech, no lengthy processes—just real strategies that work. Do you want to stop chasing leads and start attracting them instead? Get Instant Access To The Weekly Client Machine For Just $5.00! Get Your FREE Copy of Pat's Fitness Entrepreneur Handbook! --- 7 Steps to Becoming a Successful Business Owner In today's episode, we dive into the 'Wealthy Owner Path,' exploring the commonalities among successful business owners. Over the last year, we've seen remarkable achievements from our Boardroom and Project 500 participants. I'll walk you through seven universal steps to help you clarify your service, activate your assets, systemize operations, transition from operator to owner, focus on growth numbers, maintain consistency, and lead effectively. Whether you're a gym owner, sports performance business owner, or any business owner, these principles will guide you toward building a successful and sustainable business. 00:00 Introduction and Overview 00:10 Success Stories and Commonalities 01:32 Seven Steps to Success 01:42 Step 1: Clarity in Business 03:35 Step 2: Activating Existing Assets 05:18 Step 3: Systemizing Operations 07:07 Step 4: Embracing the Owner Role 08:36 Step 5: Focusing on Key Numbers 10:08 Step 6: Consistency in Marketing and Client Experience 11:17 Step 7: Leading the Business 14:01 Conclusion and Final Thoughts
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Fitness Business School - 651 - The Simplest Way to Win in Business
12/26/2025
Fitness Business School - 651 - The Simplest Way to Win in Business
Ready to grow your clientele & revenue? Download "The 20 Client Generators" PDF now and get instant access to strategies that will fill your calendar with potential clients. No complicated tech, no lengthy processes—just real strategies that work. Do you want to stop chasing leads and start attracting them instead? Get Instant Access To The Weekly Client Machine For Just $5.00! Get Your FREE Copy of Pat's Fitness Entrepreneur Handbook! --- The Simplest Way to Win in Business: Consistency and Perseverance In this episode, Pat discusses the simplest way to achieve success in business and life: being willing to consistently do the things that most people won't. He shares personal anecdotes about writing daily emails for over 20 years, producing more than 700 podcast episodes, and the importance of local relationship marketing. Patrick emphasizes that success often comes from dedication to simple, consistent actions rather than seeking out elusive ‘magic’ solutions. Tune in to learn why consistency is your most defensible advantage in any competitive landscape. 00:00 Introduction and Episode Overview 00:02 The Simplest Way to Win in Business 00:55 Consistency and Commitment 03:34 Podcasting Journey and Lessons Learned 05:54 Local Relationship Marketing 07:42 Conclusion: Do What Others Won't
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Fitness Business School - 650 - The Shift You Must Make in Your Business
12/22/2025
Fitness Business School - 650 - The Shift You Must Make in Your Business
Ready to grow your clientele & revenue? Download "The 20 Client Generators" PDF now and get instant access to strategies that will fill your calendar with potential clients. No complicated tech, no lengthy processes—just real strategies that work. Do you want to stop chasing leads and start attracting them instead? Get Instant Access To The Weekly Client Machine For Just $5.00! Get Your FREE Copy of Pat's Fitness Entrepreneur Handbook! --- The Biggest Shift to Elevate Your Business Success in 2026 In this episode, Pat RIgsby discusses a significant shift he's made in his business approach, moving from trying to rescue struggling individuals to partnering with those who have a strong foundational skill set. He shares his professional journey from being a college baseball coach to a business owner and coach, emphasizing the importance of selecting clients and partners who are ready and willing to achieve their goals. He outlines how this strategy has led to more enjoyable and successful collaborations and encourages business owners to adopt a similar mindset for better results. 00:00 Introduction and Personal Backstory 00:41 Financial Struggles and Empathy 01:43 Recognizing the Right Clients 03:09 Building a Strong Foundation 05:27 The Importance of Collaboration 06:18 Client Attraction and Marketing 07:59 Conclusion and Future Goals
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Fitness Business School - 649 - Doing Okay vs Being Awesome
12/15/2025
Fitness Business School - 649 - Doing Okay vs Being Awesome
Ready to grow your clientele & revenue? Download "The 20 Client Generators" PDF now and get instant access to strategies that will fill your calendar with potential clients. No complicated tech, no lengthy processes—just real strategies that work. Do you want to stop chasing leads and start attracting them instead? Get Instant Access To The Weekly Client Machine For Just $5.00! Get Your FREE Copy of Pat's Fitness Entrepreneur Handbook! --- Key Differences Between Successful and Struggling Business Owners In this episode, Pat discusses the fundamental differences between business owners who are doing well and those who are struggling. Based on years of observation and interaction with a variety of clients, he highlights four crucial areas: time management using daily planners, execution of monthly marketing systems, understanding of important business metrics, and active engagement both internally with their teams and externally with mentors. Pat emphasizes the importance of consistency and dedication in these areas to build a thriving business. 00:00 Introduction: The Key to Success 00:14 Observations from the Field 01:15 Fundamental Differences Between Success and Struggle 02:55 The Four Pillars of a Successful Business 03:01 Time Management Strategies 04:06 Monthly Marketing Systems 05:05 Knowing Your Numbers 05:59 Engaging Internally and Externally 07:50 Consistency and Long-Term Success 09:05 Conclusion: The Path to a Better Business
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Fitness Business School - BONUS - The Difference Between Urgency and Desperation in 2026
12/12/2025
Fitness Business School - BONUS - The Difference Between Urgency and Desperation in 2026
Ready to grow your clientele & revenue? Download "The 20 Client Generators" PDF now and get instant access to strategies that will fill your calendar with potential clients. No complicated tech, no lengthy processes—just real strategies that work. Do you want to stop chasing leads and start attracting them instead? Get Instant Access To The Weekly Client Machine For Just $5.00! Get Your FREE Copy of Pat's Fitness Entrepreneur Handbook! --- In this episode, Pat breaks down the crucial distinction between urgency and desperation among clients. He discusses how these two attitudes impact client outcomes and provides insights on how to attract clients who operate with urgency. Pat shares his experience of working with clients over the years, highlighting the effectiveness of those who take ownership and are proactive. He offers practical tips on tailoring marketing strategies to attract motivated clients who are ready to take responsibility and achieve their goals. 00:00 Introduction: Urgency vs. Desperation 00:11 Understanding Urgency and Desperation 00:47 Embracing Urgency for Success 01:12 The Pitfalls of Desperation 02:03 Choosing Your Ideal Client 03:03 Key Differences Between Urgency and Desperation 04:27 The Importance of Ownership and Responsibility 06:19 Attracting the Right Clients 08:16 Conclusion: Crafting Your Marketing Message
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Fitness Business School - 648 - Don't Miss This One Thing
12/08/2025
Fitness Business School - 648 - Don't Miss This One Thing
Ready to grow your clientele & revenue? Download "The 20 Client Generators" PDF now and get instant access to strategies that will fill your calendar with potential clients. No complicated tech, no lengthy processes—just real strategies that work. Do you want to stop chasing leads and start attracting them instead? Get Instant Access To The Weekly Client Machine For Just $5.00! Get Your FREE Copy of Pat's Fitness Entrepreneur Handbook! --- The Key to Building a Business You Love: It’s Not Just About the What, It’s About the Who In this episode, Pat Rigsby discusses a common oversight many entrepreneurs make when building a business they are passionate about. Drawing from his experience co-authoring books on gym and sports facility ownership, he emphasizes that success is not solely dependent on the business concept (the 'what') but significantly on the people involved (the 'who'). He highlights the importance of marketing to attract the right team members and clients who align with your values and passion. Pat argues that enjoying your business and achieving long-term success hinges more on surrounding yourself with the right people than solely focusing on the type of work you do. 00:00 Introduction: The Missing Piece in Building a Business You Love 00:14 Personal Journey and Recent Projects 01:10 The Importance of 'Who' Over 'What' 02:05 Real-Life Examples and Personal Insights 04:01 The Role of Marketing in Attracting the Right People 05:58 Conclusion: Building a Business Around the Right People
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Fitness Business School - 647 - The Truth About Client Retention
12/01/2025
Fitness Business School - 647 - The Truth About Client Retention
Ready to grow your clientele & revenue? Download "The 20 Client Generators" PDF now and get instant access to strategies that will fill your calendar with potential clients. No complicated tech, no lengthy processes—just real strategies that work. Do you want to stop chasing leads and start attracting them instead? Get Instant Access To The Weekly Client Machine For Just $5.00! Get Your FREE Copy of Pat's Fitness Entrepreneur Handbook! --- The Truth About Retention: Building Strong Client Relationships In today's episode, Pat discusses the critical role of retention in business, particularly from his experience as a college baseball coach and business coach. He explains that retention is less about tethering clients to you and more about building strong connections through relationships and delivering results. Pat emphasizes that life circumstances may cause clients to pause their memberships, but maintaining a positive relationship ensures they are more likely to return. He advocates for prioritizing relationships and results over unbroken memberships to create long-term client loyalty and successful retention. 00:00 Introduction to Retention 00:11 Personal Experience with Retention 01:16 The Foundation of Retention: Relationships and Results 01:42 Client Lifetime Value vs. Unbroken Membership 02:15 Adapting to Changing Circumstances 03:10 Maintaining Long-Term Connections 05:14 Conclusion: Focus on Relationships and Results
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Fitness Business School - 646 - The Difference Between Marketing and the Truth
11/24/2025
Fitness Business School - 646 - The Difference Between Marketing and the Truth
Ready to grow your clientele & revenue? Download "The 20 Client Generators" PDF now and get instant access to strategies that will fill your calendar with potential clients. No complicated tech, no lengthy processes—just real strategies that work. Do you want to stop chasing leads and start attracting them instead? Get Instant Access To The Weekly Client Machine For Just $5.00! Get Your FREE Copy of Pat's Fitness Entrepreneur Handbook! --- Beyond Quick Fixes: Transforming Yourself to Build a Successful Fitness Business In this episode, Pat discusses the crucial difference between marketing promises and the underlying truth of achieving long-term business success. He addresses the prevalence of instant gratification tactics on social media and emphasizes the importance of personal growth for business owners. He argues that sustainable success doesn't come from temporary campaigns or quick fixes but from evolving into the type of person capable of maintaining and improving business outcomes. He encourages gym owners to focus on becoming leaders who can create value for their clients and teams, drawing parallels to clients' fitness journeys and their relationship with food and exercise. 00:00 Introduction: Marketing vs. Truth 00:12 The Allure of Instant Gratification 01:21 The Owner Operating System 01:56 The Importance of Personal Growth 03:15 Long-Term Success Strategies 04:18 Conclusion: Addressing the Root Cause
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Fitness Business School - 645 - The Surest Path to Business Mediocrity
11/17/2025
Fitness Business School - 645 - The Surest Path to Business Mediocrity
Ready to grow your clientele & revenue? Download "The 20 Client Generators" PDF now and get instant access to strategies that will fill your calendar with potential clients. No complicated tech, no lengthy processes—just real strategies that work. Do you want to stop chasing leads and start attracting them instead? Get Instant Access To The Weekly Client Machine For Just $5.00! Get Your FREE Copy of Pat's Fitness Entrepreneur Handbook! --- Breaking Free from Mediocrity: Innovative Pathways to Business Success In this episode, Pat discusses the surest path to mediocrity and the importance of breaking away from conventional methods to achieve business success. As a business coach, he highlights the common struggle of letting go of past practices and embracing new approaches. He shares personal stories of how thinking differently in managing college baseball programs, personal training businesses, and launching franchises led to significant growth and success. Emphasizing that the biggest risk is adhering to the status quo, Pat advocates for boldness, innovation, and learning from other industries to build a successful, scalable business that supports your life. The key takeaway is simple: to achieve better results, one must be willing to become better and different. 00:00 Introduction: The Path to Mediocrity 00:11 Breaking Away from the Norm 01:16 Innovative Business Strategies 02:21 The Courage to Be Different 03:36 The Risk of Staying the Same 05:35 Conclusion: Embrace Change for Success
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Fitness Business School - 644 - Is Bigger Really Better?
11/09/2025
Fitness Business School - 644 - Is Bigger Really Better?
Ready to grow your clientele & revenue? Download "The 20 Client Generators" PDF now and get instant access to strategies that will fill your calendar with potential clients. No complicated tech, no lengthy processes—just real strategies that work. Do you want to stop chasing leads and start attracting them instead? Get Instant Access To The Weekly Client Machine For Just $5.00! Get Your FREE Copy of Pat's Fitness Entrepreneur Handbook! --- Is Bigger Really Better? Redefining Success in Entrepreneurship In today's episode, Pat challenges the notion that 'bigger is better' in business and advises against getting caught up in vanity metrics like the number of locations, top-line revenue, or social media reactions. He shares personal experiences of feeling unfulfilled after achieving perceived milestones and highlights the importance of defining your own version of success. Pat emphasizes intentional growth, pursuing improvement over sheer expansion, and warns against creating a success that you hate. He encourages listeners to map out what true success looks like for them personally and align their daily efforts towards that vision. 00:00 Introduction: Is Bigger Really Better? 00:11 The Trap of Vanity Metrics 00:43 Personal Experience with Vanity Metrics 01:52 The Reality of Chasing Bigger 02:18 Redefining Growth and Success 03:26 Intentional Growth and Personal Fulfillment 04:45 Conclusion: Know Your Destination
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Fitness Business School - BONUS - Standing Out and Getting Attention
11/07/2025
Fitness Business School - BONUS - Standing Out and Getting Attention
Ready to grow your clientele & revenue? Download "The 20 Client Generators" PDF now and get instant access to strategies that will fill your calendar with potential clients. No complicated tech, no lengthy processes—just real strategies that work. Do you want to stop chasing leads and start attracting them instead? Get Instant Access To The Weekly Client Machine For Just $5.00! Get Your FREE Copy of Pat's Fitness Entrepreneur Handbook! --- Mastering Organic Marketing: Lessons in Standing Out In today's episode, Pat Rigsby discusses the increasing difficulty of standing out with organic content amidst the rise of AI-generated material. He shares insights from his wife Holly's successful engagement on social media. Holly, having had a top-selling fitness product and maintained a large customer base, managed to generate strong engagement with personal, relevant, and authentic posts. Pat emphasizes the importance of defining a clear target audience, building relationships, and truly engaging with followers. Tune in for actionable strategies to enhance your organic marketing efforts in a noisy digital landscape. 00:00 Introduction: The Challenge of Standing Out 01:05 Case Study: Holly's Success Story 03:49 Key Strategies for Engagement 05:57 Building Authentic Relationships 08:01 Conclusion: Blueprint for Organic Marketing
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Fitness Business School - 643 - Sprints and Seasons in Your Business
11/03/2025
Fitness Business School - 643 - Sprints and Seasons in Your Business
Ready to grow your clientele & revenue? Download "The 20 Client Generators" PDF now and get instant access to strategies that will fill your calendar with potential clients. No complicated tech, no lengthy processes—just real strategies that work. Do you want to stop chasing leads and start attracting them instead? Get Instant Access To The Weekly Client Machine For Just $5.00! Get Your FREE Copy of Pat's Fitness Entrepreneur Handbook! --- Maximizing Productivity: The Power of Sprints and Seasons in Business In this episode, Pat dives into the concepts of 'sprints' and 'seasons' within the context of time management for business owners. He shares insights from his journey managing multiple business locations and roles, discussing how he strategically allocates time and energy to be most effective. By examining different times of the day and week for peak productivity, he emphasizes the importance of aligning professional and personal priorities, ultimately advocating for a rhythm that balances work with family life. Learn how to harness this approach to boost your business productivity while maintaining a meaningful personal life. 00:00 Introduction to Sprints and Seasons 00:10 Early Business Challenges and Time Management 01:45 Balancing Business and Family Life 02:54 Combining Sprints and Seasons for Efficiency 04:00 Effective Time Allocation Strategies 05:12 Maximizing Productivity with Sprints 06:54 Weekly Rhythms and Seasonal Planning 09:07 Conclusion: Optimizing Sprints and Seasons
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Fitness Business School - BONUS - Evolving to Stay Ahead in Business
10/31/2025
Fitness Business School - BONUS - Evolving to Stay Ahead in Business
Ready to grow your clientele & revenue? Download "The 20 Client Generators" PDF now and get instant access to strategies that will fill your calendar with potential clients. No complicated tech, no lengthy processes—just real strategies that work. Do you want to stop chasing leads and start attracting them instead? Get Instant Access To The Weekly Client Machine For Just $5.00! Get Your FREE Copy of Pat's Fitness Entrepreneur Handbook! --- Stay Ahead of the Market: How to Evolve Your Business In this episode, Pat explores the importance of evolving to stay ahead in today's ever-changing market. Using examples from theme parks like Universal and Disney, as well as the restaurant industry, he illustrates how immersion, innovation, and customer-centric evolution have transformed these businesses. The discussion then shifts to the fitness industry, highlighting the challenges and missteps in current evolutionary trends. Emphasizing the importance of understanding and serving client needs, Pat provides valuable insights on successful long-term business evolution. Tune in to learn how you can adapt and thrive by making meaningful, client-focused changes. 00:00 Introduction: Staying Ahead of the Market 00:11 Theme Park Evolution: Immersive Experiences 02:23 Restaurant Industry: Fast Casual Revolution 03:56 Fitness Industry: Specialized Training Challenges 06:25 Key Elements of Successful Evolution 07:35 Conclusion: Adapting for Long-Term Success
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Fitness Business School - 642 - The Large Group Training Bubble
10/27/2025
Fitness Business School - 642 - The Large Group Training Bubble
Ready to grow your clientele & revenue? Download "The 20 Client Generators" PDF now and get instant access to strategies that will fill your calendar with potential clients. No complicated tech, no lengthy processes—just real strategies that work. Do you want to stop chasing leads and start attracting them instead? Get Instant Access To The Weekly Client Machine For Just $5.00! Get Your FREE Copy of Pat's Fitness Entrepreneur Handbook! --- The Evolution of Group Training: From Bootcamps to Small Groups Explore the journey of group training in the fitness industry from its early days with Bootcamp Blueprint to today's evolving landscape. Discover how economic shifts and franchising trends have influenced the move towards small group and team training models. Hear insights on the advantages of small group training over large group models and learn about successful strategies from industry leaders like Levi Memmer. Understand the importance of adapting to changes to sustain a profitable fitness business. 00:00 The Birth of Bootcamp Blueprint 01:42 Economic Factors and the Rise of Group Training 03:49 The Shift to Team Training 04:46 The Franchise Takeover 08:19 Challenges for Independent Gyms 09:48 Strategies for Success in Small Group Training
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Fitness Business School - BONUS - Fixing a Facility with Fred Zoller
10/24/2025
Fitness Business School - BONUS - Fixing a Facility with Fred Zoller
Ready to grow your clientele & revenue? Download "The 20 Client Generators" PDF now and get instant access to strategies that will fill your calendar with potential clients. No complicated tech, no lengthy processes—just real strategies that work. Do you want to stop chasing leads and start attracting them instead? Get Instant Access To The Weekly Client Machine For Just $5.00! Get Your FREE Copy of Pat's Fitness Entrepreneur Handbook! --- Boosting Revenue in Sports Facilities: Fred's Success Story In this episode of The Fitness Business School, Pat Rigsby sits down with Fred Zoller, a long-time collaborator, to discuss the major turnaround Fred achieved after purchasing a local baseball facility. Fred shares insights into his decade-long journey in the fitness and sports business, his strategic moves to increase revenue by 50%, and the impactful changes made to membership models, software, staffing, and facility upgrades. Learn how Fred's marketing strategies and implementation of automated pitching machines contributed to a substantial growth in membership and revenue. This episode is a must-listen for sports facility owners looking for practical tactics to elevate their business. 00:00 Introduction and Guest Welcome 00:18 Fred's Background and Business Ventures 01:19 Acquiring the Baseball Facility 02:49 Initial Changes and Upgrades 03:52 Revenue Growth Strategies 06:36 Optimizing Membership and Pricing 09:19 Service Delivery Improvements 15:20 Marketing Overhaul 19:23 Leveraging Technology and Partnerships 22:58 Success Stories and Future Plans 29:41 Conclusion and Contact Information
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