Fitness Business School - BONUS - Capturing the 50+ Market with Jay Croft
The Fitness Business School with Pat Rigsby
Release Date: 09/26/2025
Fitness Business School - 657 - Selling in 4 Simple Steps
The Fitness Business School with Pat Rigsby
Ready to grow your clientele & revenue? Download "The 20 Client Generators" PDF now and get instant access to strategies that will fill your calendar with potential clients. No complicated tech, no lengthy processes—just real strategies that work. Do you want to stop chasing leads and start attracting them instead? Get Instant Access To The Weekly Client Machine For Just $5.00! Get Your FREE Copy of Pat's Fitness Entrepreneur Handbook! --- 4 Simple Steps to Make Selling Easy in the Fitness Industry In this episode, Pat shares a practical four-step process to make selling easy...
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Fitness Business School - 656 - Choose 2 For a Better Business
The Fitness Business School with Pat Rigsby
Ready to grow your clientele & revenue? Download "The 20 Client Generators" PDF now and get instant access to strategies that will fill your calendar with potential clients. No complicated tech, no lengthy processes—just real strategies that work. Do you want to stop chasing leads and start attracting them instead? Get Instant Access To The Weekly Client Machine For Just $5.00! Get Your FREE Copy of Pat's Fitness Entrepreneur Handbook! --- Mastering Business Growth: Focus on Your Strengths and Get Help Where Needed! In this episode, Pat Rigsby discusses the concept of 'picking...
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Fitness Business School - 655 - Reverse Engineering Success
The Fitness Business School with Pat Rigsby
Ready to grow your clientele & revenue? Download "The 20 Client Generators" PDF now and get instant access to strategies that will fill your calendar with potential clients. No complicated tech, no lengthy processes—just real strategies that work. Do you want to stop chasing leads and start attracting them instead? Get Instant Access To The Weekly Client Machine For Just $5.00! Get Your FREE Copy of Pat's Fitness Entrepreneur Handbook! --- Reverse Engineering Success: Strategic Planning for Business Growth In this episode, Pat Rigsby discusses the concept of reverse engineering...
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Fitness Business School - 654 - Playing to Your Strengths
The Fitness Business School with Pat Rigsby
Ready to grow your clientele & revenue? Download "The 20 Client Generators" PDF now and get instant access to strategies that will fill your calendar with potential clients. No complicated tech, no lengthy processes—just real strategies that work. Do you want to stop chasing leads and start attracting them instead? Get Instant Access To The Weekly Client Machine For Just $5.00! Get Your FREE Copy of Pat's Fitness Entrepreneur Handbook! --- Unlocking Success: The Power of Playing to Your Strengths In this episode, Pat discusses the importance of focusing on your strengths to...
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Fitness Business School - 653 - Building a Brand Through Trust
The Fitness Business School with Pat Rigsby
Ready to grow your clientele & revenue? Download "The 20 Client Generators" PDF now and get instant access to strategies that will fill your calendar with potential clients. No complicated tech, no lengthy processes—just real strategies that work. Do you want to stop chasing leads and start attracting them instead? Get Instant Access To The Weekly Client Machine For Just $5.00! Get Your FREE Copy of Pat's Fitness Entrepreneur Handbook! --- Building Your Brand Through Trust in Today's Marketing Landscape In this episode, Pat Rigsby discusses the importance of building a brand...
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Fitness Business School - 652 - The Wealthy Owner Path
The Fitness Business School with Pat Rigsby
Ready to grow your clientele & revenue? Download "The 20 Client Generators" PDF now and get instant access to strategies that will fill your calendar with potential clients. No complicated tech, no lengthy processes—just real strategies that work. Do you want to stop chasing leads and start attracting them instead? Get Instant Access To The Weekly Client Machine For Just $5.00! Get Your FREE Copy of Pat's Fitness Entrepreneur Handbook! --- 7 Steps to Becoming a Successful Business Owner In today's episode, we dive into the 'Wealthy Owner Path,' exploring the commonalities among...
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Fitness Business School - 651 - The Simplest Way to Win in Business
The Fitness Business School with Pat Rigsby
Ready to grow your clientele & revenue? Download "The 20 Client Generators" PDF now and get instant access to strategies that will fill your calendar with potential clients. No complicated tech, no lengthy processes—just real strategies that work. Do you want to stop chasing leads and start attracting them instead? Get Instant Access To The Weekly Client Machine For Just $5.00! Get Your FREE Copy of Pat's Fitness Entrepreneur Handbook! --- The Simplest Way to Win in Business: Consistency and Perseverance In this episode, Pat discusses the simplest way to achieve success in...
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Fitness Business School - 650 - The Shift You Must Make in Your Business
The Fitness Business School with Pat Rigsby
Ready to grow your clientele & revenue? Download "The 20 Client Generators" PDF now and get instant access to strategies that will fill your calendar with potential clients. No complicated tech, no lengthy processes—just real strategies that work. Do you want to stop chasing leads and start attracting them instead? Get Instant Access To The Weekly Client Machine For Just $5.00! Get Your FREE Copy of Pat's Fitness Entrepreneur Handbook! --- The Biggest Shift to Elevate Your Business Success in 2026 In this episode, Pat RIgsby discusses a significant shift he's made in his...
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Fitness Business School - 649 - Doing Okay vs Being Awesome
The Fitness Business School with Pat Rigsby
Ready to grow your clientele & revenue? Download "The 20 Client Generators" PDF now and get instant access to strategies that will fill your calendar with potential clients. No complicated tech, no lengthy processes—just real strategies that work. Do you want to stop chasing leads and start attracting them instead? Get Instant Access To The Weekly Client Machine For Just $5.00! Get Your FREE Copy of Pat's Fitness Entrepreneur Handbook! --- Key Differences Between Successful and Struggling Business Owners In this episode, Pat discusses the fundamental differences between business...
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Fitness Business School - BONUS - The Difference Between Urgency and Desperation in 2026
The Fitness Business School with Pat Rigsby
Ready to grow your clientele & revenue? Download "The 20 Client Generators" PDF now and get instant access to strategies that will fill your calendar with potential clients. No complicated tech, no lengthy processes—just real strategies that work. Do you want to stop chasing leads and start attracting them instead? Get Instant Access To The Weekly Client Machine For Just $5.00! Get Your FREE Copy of Pat's Fitness Entrepreneur Handbook! --- In this episode, Pat breaks down the crucial distinction between urgency and desperation among clients. He discusses how these two attitudes...
info_outlineCapturing the 50+ Fitness Market with Jay Croft
In this episode of The Ideal Business Show, Pat Rigsby interviews Jay Croft, an expert in catering to the over-50 demographic in the fitness industry. Jay shares his extensive background in journalism and corporate communications, detailing his transition to founding Prime Fit Content, which provides marketing materials for fitness businesses targeting older adults. They discuss the importance of focusing on the rapidly growing 50+ fitness market, effective marketing strategies, and the launch of Jay's new book, 'Selling Longevity.' The conversation highlights how gyms can attract and retain older clients by addressing their specific fitness needs and concerns.
00:00 Introduction and Guest Introduction
01:00 Jay Croft's Background in Journalism
01:54 Transition to Fitness Industry
02:20 Identifying the Over 50 Fitness Market
04:11 Prime Fit Content and Marketing Strategies
07:06 Effective Marketing Channels for Older Demographics
11:50 Building Trust and Customer Experience
23:22 Jay's Book: Selling Longevity
26:15 Where to Find More Information