Fitness Business School - BONUS - Capturing the 50+ Market with Jay Croft
The Fitness Business School with Pat Rigsby
Release Date: 09/26/2025
Fitness Business School - 646 - The Difference Between Marketing and the Truth
The Fitness Business School with Pat Rigsby
Ready to grow your clientele & revenue? Download "The 20 Client Generators" PDF now and get instant access to strategies that will fill your calendar with potential clients. No complicated tech, no lengthy processes—just real strategies that work. Do you want to stop chasing leads and start attracting them instead? Get Instant Access To The Weekly Client Machine For Just $5.00! Get Your FREE Copy of Pat's Fitness Entrepreneur Handbook! --- Beyond Quick Fixes: Transforming Yourself to Build a Successful Fitness Business In this episode, Pat discusses the crucial difference...
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Fitness Business School - 645 - The Surest Path to Business Mediocrity
The Fitness Business School with Pat Rigsby
Ready to grow your clientele & revenue? Download "The 20 Client Generators" PDF now and get instant access to strategies that will fill your calendar with potential clients. No complicated tech, no lengthy processes—just real strategies that work. Do you want to stop chasing leads and start attracting them instead? Get Instant Access To The Weekly Client Machine For Just $5.00! Get Your FREE Copy of Pat's Fitness Entrepreneur Handbook! --- Breaking Free from Mediocrity: Innovative Pathways to Business Success In this episode, Pat discusses the surest path to mediocrity and the...
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Fitness Business School - 644 - Is Bigger Really Better?
The Fitness Business School with Pat Rigsby
Ready to grow your clientele & revenue? Download "The 20 Client Generators" PDF now and get instant access to strategies that will fill your calendar with potential clients. No complicated tech, no lengthy processes—just real strategies that work. Do you want to stop chasing leads and start attracting them instead? Get Instant Access To The Weekly Client Machine For Just $5.00! Get Your FREE Copy of Pat's Fitness Entrepreneur Handbook! --- Is Bigger Really Better? Redefining Success in Entrepreneurship In today's episode, Pat challenges the notion that 'bigger is better' in...
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Fitness Business School - BONUS - Standing Out and Getting Attention
The Fitness Business School with Pat Rigsby
Ready to grow your clientele & revenue? Download "The 20 Client Generators" PDF now and get instant access to strategies that will fill your calendar with potential clients. No complicated tech, no lengthy processes—just real strategies that work. Do you want to stop chasing leads and start attracting them instead? Get Instant Access To The Weekly Client Machine For Just $5.00! Get Your FREE Copy of Pat's Fitness Entrepreneur Handbook! --- Mastering Organic Marketing: Lessons in Standing Out In today's episode, Pat Rigsby discusses the increasing difficulty of standing out with...
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Fitness Business School - 643 - Sprints and Seasons in Your Business
The Fitness Business School with Pat Rigsby
Ready to grow your clientele & revenue? Download "The 20 Client Generators" PDF now and get instant access to strategies that will fill your calendar with potential clients. No complicated tech, no lengthy processes—just real strategies that work. Do you want to stop chasing leads and start attracting them instead? Get Instant Access To The Weekly Client Machine For Just $5.00! Get Your FREE Copy of Pat's Fitness Entrepreneur Handbook! --- Maximizing Productivity: The Power of Sprints and Seasons in Business In this episode, Pat dives into the concepts of 'sprints' and 'seasons'...
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Fitness Business School - BONUS - Evolving to Stay Ahead in Business
The Fitness Business School with Pat Rigsby
Ready to grow your clientele & revenue? Download "The 20 Client Generators" PDF now and get instant access to strategies that will fill your calendar with potential clients. No complicated tech, no lengthy processes—just real strategies that work. Do you want to stop chasing leads and start attracting them instead? Get Instant Access To The Weekly Client Machine For Just $5.00! Get Your FREE Copy of Pat's Fitness Entrepreneur Handbook! --- Stay Ahead of the Market: How to Evolve Your Business In this episode, Pat explores the importance of evolving to stay ahead in today's...
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Fitness Business School - 642 - The Large Group Training Bubble
The Fitness Business School with Pat Rigsby
Ready to grow your clientele & revenue? Download "The 20 Client Generators" PDF now and get instant access to strategies that will fill your calendar with potential clients. No complicated tech, no lengthy processes—just real strategies that work. Do you want to stop chasing leads and start attracting them instead? Get Instant Access To The Weekly Client Machine For Just $5.00! Get Your FREE Copy of Pat's Fitness Entrepreneur Handbook! --- The Evolution of Group Training: From Bootcamps to Small Groups Explore the journey of group training in the fitness industry from its early...
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Fitness Business School - BONUS - Fixing a Facility with Fred Zoller
The Fitness Business School with Pat Rigsby
Ready to grow your clientele & revenue? Download "The 20 Client Generators" PDF now and get instant access to strategies that will fill your calendar with potential clients. No complicated tech, no lengthy processes—just real strategies that work. Do you want to stop chasing leads and start attracting them instead? Get Instant Access To The Weekly Client Machine For Just $5.00! Get Your FREE Copy of Pat's Fitness Entrepreneur Handbook! --- Boosting Revenue in Sports Facilities: Fred's Success Story In this episode of The Fitness Business School, Pat Rigsby sits down with Fred...
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Fitness Business School - 641 - Winning Ugly in Business
The Fitness Business School with Pat Rigsby
Ready to grow your clientele & revenue? Download "The 20 Client Generators" PDF now and get instant access to strategies that will fill your calendar with potential clients. No complicated tech, no lengthy processes—just real strategies that work. Do you want to stop chasing leads and start attracting them instead? Get Instant Access To The Weekly Client Machine For Just $5.00! Get Your FREE Copy of Pat's Fitness Entrepreneur Handbook! --- Embrace Imperfection: The Winning Ugly Strategy In this episode, the concept of 'winning ugly' is explored as a powerful strategy for success...
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Fitness Business School - 640 - How to Make More Money in Your Business
The Fitness Business School with Pat Rigsby
Ready to grow your clientele & revenue? Download "The 20 Client Generators" PDF now and get instant access to strategies that will fill your calendar with potential clients. No complicated tech, no lengthy processes—just real strategies that work. Do you want to stop chasing leads and start attracting them instead? Get Instant Access To The Weekly Client Machine For Just $5.00! Get Your FREE Copy of Pat's Fitness Entrepreneur Handbook! --- Create Value to Increase Revenue: The Business Owner's Guide In this episode, we delve into the fundamental principles that business owners...
info_outlineCapturing the 50+ Fitness Market with Jay Croft
In this episode of The Ideal Business Show, Pat Rigsby interviews Jay Croft, an expert in catering to the over-50 demographic in the fitness industry. Jay shares his extensive background in journalism and corporate communications, detailing his transition to founding Prime Fit Content, which provides marketing materials for fitness businesses targeting older adults. They discuss the importance of focusing on the rapidly growing 50+ fitness market, effective marketing strategies, and the launch of Jay's new book, 'Selling Longevity.' The conversation highlights how gyms can attract and retain older clients by addressing their specific fitness needs and concerns.
00:00 Introduction and Guest Introduction
01:00 Jay Croft's Background in Journalism
01:54 Transition to Fitness Industry
02:20 Identifying the Over 50 Fitness Market
04:11 Prime Fit Content and Marketing Strategies
07:06 Effective Marketing Channels for Older Demographics
11:50 Building Trust and Customer Experience
23:22 Jay's Book: Selling Longevity
26:15 Where to Find More Information