Cody Bork: No Matter What, Scholarships Matter
IEDA Podcast
In this episode, we’re talking with Cody Bork, instructor at Western Technical College’s heavy diesel program. His new fall students are wired for fixing equipment, and he’s in awe of their technical savvy and thirst for learning. Bork has witnessed the effect of IEDA scholarships on several students. Thanks to the IEDA Foundation, individual merit-based scholarships of $5,000 each have a profound impact on hard-working students who are trying to clear all hurdles to achieve their goal of becoming heavy equipment service technicians. Join us as we talk about his observations on trends,...
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Frank Hurtte: Hire Slow, Fire Fast
IEDA Podcast
Although our title may not sound like it, this month we’re talking about helping new and younger sales talent succeed in your dealership so that your dealership reaps success from their work. Our guest expert is Frank Hurtte, an industrial sales pro for almost 50 years and founder of River Heights Consulting. Author of “The New Sales Guy Project” and several other books, as well as a speaker and magazine columnist, Frank recently wrote: “Sales is the only part of your company that consistently turns cost into cash. “Is your sales team an engine driving revenue?” he added. “Or are...
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Jarrett Harris: It’s Never As Bad (or as Good) As You Might Think
IEDA Podcast
Jarrett Harris, director of research at IronAdvisors Insights, returns to the podcast to talk about the latest construction equipment industry activities and trends. How is the industry behaving so far in 2025? “Stable but careful” is his headline. Tune in to find out the surprising thing OEMs are still doing and what the real deal is with OEM-authorized dealers’ inventories. Think it’s a good time to be in rental? Find out what Jarrett sees from his research cockpit. And independent dealers: Discover who’s stealing your playbook! We even persuaded Jarrett to make some predictions...
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Nick T. Mavrick: Pick Your Customers Before They Pick You
IEDA Podcast
What if your dealership’s existing systems held the key to 5x sales efficiency—and you didn’t even know it? In this episode, Kim Phelan sits down with Nick Mavrick, a seasoned industry insider and founder of BiltData, to uncover how construction equipment dealers can unlock powerful customer insights already hiding in plain sight. From the early days of NationsRent and Volvo Rents to building data-driven tools exclusively for the CE industry, Mavrick has seen it all—and he’s on a mission to eliminate the guesswork that keeps sales teams stuck. Discover how top reps are using...
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Gay Gordon-Byrne: Right to Repair Pulse Check
IEDA Podcast
With many mic-drop moments and a no-nonsense approach to the right to repair (R2R) movement, Gay Gordon-Byrne returns to the podcast for an update about state and federal legislative activity. Tune in to discover if the states where you do business have passed or are working on R2R bills, and consider contacting your lawmakers to weigh in on how OEM restrictions affect your ability to repair equipment in your fleet and for your customers. Join your host, Kim Phelan, for an insider’s perspective and predictions on where R2R is headed next. Connect with Gay: Connect with...
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Troy Ottmer: Does Your Business Need a Check-Up?
IEDA Podcast
When we don’t feel well, we can take our temperature or go for a checkup. When our car is not performing right, we can check different gauges and look at various fluids and things. But is it possible for a dealer to perform checks on his/her equipment business to determine if they’ve got any operational problems? This month’s guest, Troy Ottmer, has been diagnosing and treating operational issues at equipment dealerships for about 20 years, and his overall industry experience is twice that long. He’s an expert worth talking to when it comes to helping dealers identify potential areas...
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Stephanie Smith: Wildly Effective Ways to Ignite More Sales
IEDA Podcast
Your customer is on a journey – are you helping or hindering their progress toward a sale with you? In this month’s episode, our guest tells you how to attract more equipment shoppers to your business and clear the speed bumps that cause them to go somewhere else. The first thing Stephanie Smith, founder of , wants you to know is that marketing doesn’t have to be hard or expensive. She’s going to help you tackle your marketing stumbling blocks and provide you with simple tips that produce shockingly effective results. Best of all, you’ve already got the most powerful tool in your...
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Nancy Proffitt: Peeling the Onion
IEDA Podcast
Buckle up for a deep dive into management with this month’s guest, Nancy Proffitt, fresh off a standout presentation at the IEDA Annual Meeting! A powerhouse in sales and operations, she’s packed with management wisdom and ready to share her playbook for construction equipment dealers. As a speaker and business coach, Proffitt has helped transform businesses—including a $6-million dealer that scaled to over $200 million. In this episode, she shares invaluable insights on trust (and what erodes it), the top three reasons employees leave, and how a business coach can uncover blind spots...
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John Dowling: Make Your Service Department Make More Money
IEDA Podcast
We’re kicking off 2025 with a bang! In this episode, CE product support expert John Dowling shares game-changing tools to make your service business more efficient and profitable. Surprisingly, it all boils down to one critical element: the paperwork. Drawing from a lesson taught by a gunnery sergeant during his Marine Corps days, John highlights why same-day service reports are just as crucial as fixing the machine itself. If your business services customer equipment, chances are bottlenecks in your processes are costing you significant money every month. John’s passion for helping...
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Mets Kramer: Breaking Down a Powerful New Tool for IEDA Members Only!
IEDA Podcast
For our final podcast episode of 2024, we welcome Mets Kramer to the mic! Mets is the mastermind behind the new IEDA app, and in this episode, he gives us an in-depth look at how this innovative tool will transform the IEDA membership directory into a powerful, user-friendly digital resource right at your fingertips. Tune in to discover where to download the app and how it empowers you to manage your company profile in real-time. Plus, find out how you can easily connect and communicate with other members with just a few clicks. Our conversation also takes a fascinating detour into key...
info_outlineWhen we don’t feel well, we can take our temperature or go for a checkup. When our car is not performing right, we can check different gauges and look at various fluids and things. But is it possible for a dealer to perform checks on his/her equipment business to determine if they’ve got any operational problems?
This month’s guest, Troy Ottmer, has been diagnosing and treating operational issues at equipment dealerships for about 20 years, and his overall industry experience is twice that long. He’s an expert worth talking to when it comes to helping dealers identify potential areas for improvement. When you speak with Troy, two things become apparent: (1) He’s all about staying customer-centric – they should feel like you’re always putting their best interest first. (2) He is also about simplicity. Processes don’t have to be complicated to be effective.
Dealers need the occasional check-up – tune in to see what that looks like and what you should be looking for!
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Produced By: Social Chameleon