#169 - How Influencer Marketing is Changing Healthcare
Ignite: Healthcare Marketing Podcast
Release Date: 08/05/2025
#174 - From 30 to 100 Locations: The Secret to Modern Dental Growth
Ignite: Healthcare Marketing Podcast
In this episode of Ignite, Alex Membrillo, CEO of Cardinal, sits down with Emily Rose, VP of Marketing at Lightwave Dental. If you’re a healthcare marketer, this episode is packed with actionable insights on how to drive growth in multi-location practices by leveraging doctor engagement, optimizing your tech stack for lead tracking and online scheduling, and embracing both traditional and digital marketing channels. You’ll hear firsthand how a unique organizational structure empowers clinicians, how they’ve implemented AI and advanced lead tracking to boost scheduled appointments and...
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#173 - Winning Patients After the Click with Better Landing Pages
Ignite: Healthcare Marketing Podcast
In this episode of Ignite, Cardinal’s CGO Lauren Leone is joined by Jean Zhang, Senior Creative Director, for a deep dive into what it takes to optimize your landing pages and turn ad clicks into real patient actions. This episode is all about helping you, as a healthcare marketer, avoid common mistakes, build trust with the right credibility signals, and design pages that work for both users and search algorithms. By tuning in, you’ll get practical tips and future-focused insights to improve your campaigns’ performance, scale your landing page strategy efficiently, and stay ahead as AI...
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#172 - The Human Side of Martech: Operations, Data, and the Patient Experience
Ignite: Healthcare Marketing Podcast
How do you choose the right technology, measure what counts, and still keep patients at the center of your marketing? In this episode of Ignite, Cardinal CEO Alex Membrillo chats with Chelsea Lockhart, Senior Director of Platform Management and Marketing Technology at Sutter Health, about what it really takes to build effective marketing operations in health systems. You’ll hear firsthand how to choose the right marketing technology for your resources, why data quality and compliance are non-negotiable, and how to measure what really matters before chasing the latest trends. Most...
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#171 - Earning the Recommendation: How AI is Reshaping SEO Strategy
Ignite: Healthcare Marketing Podcast
In this episode of Ignite, Cardinal’s CGO Lauren Leone sits down with VP of Owned & Earned Media Rob Sauter to help healthcare marketers understand and adapt to the rapidly changing world of search and SEO driven by AI and new Google features. You’ll learn why traditional SEO tactics aren’t enough anymore, how AI is changing what it means to “rank,” and what practical steps you can take to improve your visibility and reputation in this new landscape. By listening, you’ll gain actionable strategies to measure your presence in AI search, address perception gaps, and create...
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#170 - Healthcare SEO Isn’t Dead (Yet)
Ignite: Healthcare Marketing Podcast
In this episode of Ignite, Cardinal CEO Alex Membrillo chats with Michael Stevenson, SEO and CRM specialist, about how AI is reshaping SEO and digital marketing in healthcare. You’ll learn why focusing on quality content, building your reputation through PR, and integrating your marketing systems are more important than ever. The episode offers practical advice on how to adapt your strategies, specialize your offerings, and future-proof your skills to drive real patient growth in an evolving digital landscape. RELATED RESOURCES Connect with Michael - How a Primary Care Provider...
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#169 - How Influencer Marketing is Changing Healthcare
Ignite: Healthcare Marketing Podcast
In this episode of Ignite, Cardinal CEO Alex Membrillo sits down with Pavllo Zengo, Vice President of Strategic Partnerships at The Influencer Marketing Factory, to explore how influencer and user-generated content marketing can build authentic trust and brand awareness in healthcare. You’ll learn practical steps for launching successful campaigns, from setting clear goals and budgets to choosing the right partners and measuring what really matters. By tuning in, you’ll gain actionable insights on leveraging real patient stories, maximizing your marketing investment, and creating content...
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#168 - Why Your Healthcare Paid Social Isn’t Engaging (And How to Fix It)
Ignite: Healthcare Marketing Podcast
Want to make social media work for your healthcare marketing strategy—even with today’s privacy limitations? Join Cardinal’s CGO, Lauren Leone, and Associate Media Director, Lisa Fisher, as they dive into how healthcare marketers can maximize the impact of social media advertising despite increasing privacy and tracking restrictions. You’ll learn actionable strategies for building trust, nurturing patient relationships, and driving brand awareness using platform-native tools and creative approaches, even without website pixels. If you’re looking for practical ways to engage...
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#167 - How Earned Media Builds Trust When AI Can’t
Ignite: Healthcare Marketing Podcast
In this episode of Ignite, Cardinal CEO Alex Membrillo chats with Genevieve Branco, Marketing and Communications Director at Adventist Health, about how healthcare marketers can drive patient acquisition and build brand trust—even with limited resources. You’ll learn why authentic storytelling and earned media are more valuable than ever, how to align closely with operations teams, and how to measure your marketing impact across channels. Most importantly, you’ll walk away with strategies to do more with less, prioritize genuine human connection, and create integrated campaigns that...
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#166 - The Anatomy of a Digital Makeover: Websites, Reviews, & Integration in Healthcare
Ignite: Healthcare Marketing Podcast
What happens when a health system takes a full-funnel approach to digital transformation? Find out in this episode of Ignite, where Cardinal CEO Alex Membrillo chats with James Morgan, Digital Marketing Manager at Cape Fear Valley Health System. You’ll get a behind-the-scenes look at how a fast-growing regional health system rebuilt its website from the ground up, streamlined patient journeys, and tackled online reputation management at scale. You’ll hear practical strategies for integrating marketing with EMR systems, optimizing for SEO and AI-driven search, and making the most of limited...
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#165 - Balancing DTC and Referral Marketing Strategies
Ignite: Healthcare Marketing Podcast
In this episode of Ignite, Cardinal’s CGO Lauren Leone and CSO Rich Briddock continue the conversation on third-party audiences, this time with a focus on providers. They dive into how healthcare marketers can leverage third-party audience data to target not just patients, but also healthcare providers, unlocking new opportunities to drive referrals and support your business development teams. You’ll learn practical strategies for segmenting and reaching providers digitally, integrating your marketing and BD efforts, and measuring the true impact of your campaigns on referral volume. If...
info_outlineIn this episode of Ignite, Cardinal CEO Alex Membrillo sits down with Pavllo Zengo, Vice President of Strategic Partnerships at The Influencer Marketing Factory, to explore how influencer and user-generated content marketing can build authentic trust and brand awareness in healthcare. You’ll learn practical steps for launching successful campaigns, from setting clear goals and budgets to choosing the right partners and measuring what really matters. By tuning in, you’ll gain actionable insights on leveraging real patient stories, maximizing your marketing investment, and creating content that resonates across platforms—helping you stand out in a competitive healthcare landscape.
RELATED RESOURCES
Connect with Pavllo - https://www.linkedin.com/in/
Performance Creative: The Key to Paid Media Success - https://www.
When & How to Expand Your Healthcare Media Mix - https://www.
How to Set Smarter Healthcare Marketing Goals - https://www.
Healthcare Marketing Trends in 2025: Marketers Doing More - https://www.