The Beauty Discourse: A Fireside Chat with Make Up For Ever's President & GM Americas, Sonika Malhotra
Release Date: 11/18/2024
The Beauty Discourse: Behind The Scenes with Ilina & Alexis
Roster Radio
What gives a Beauty consumer the ick? What would be a good-to-have innovation for true shade-matching? What do Beauty insiders have their eyes on? What could be the future of product education?💄🎙️💭 Join your host, Ilina Luthra, and Roster Radio team member, Alexis Austin as they sit down for an impromptu yap episode. On this episode, we get candid about our experiences as consumers, first, and Beauty insiders, second. You know what they say, "the best things come out of unplanned experiments." If you're a Beauty executive and this is your speed, reach out to us to...
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The Beauty Discourse: Elevating Community Engagement to Fandom, With Ty Haney
Roster Radio
How can brands turn community engagement into lifelong loyalty and fandom? What are the benefits of gamifying consumer engagement? What are the advantages of an owned channel like TYB, over traditional social media? How can a brand find the sweet spot between revenue, attribution, and rewards?💄🎙💭 Join your host, Ilina Luthra, as she sits down with Ty Haney, founder of TYB, groundbreaking platform that's rewriting the rules of community engagement in the beauty world. With brands like Glossier, Topicals, Rare Beauty, The Outset, Ceremonia, Ouai, Chapstick and hundred others, TYB...
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The Beauty Discourse: Behind The Chair With The Founder of Second Floor Salon, Rogerio Cavalcante
Roster Radio
What makes dry cutting superior to traditional methods? What are the unique challenges of running a salon in a bustling city like New York? How do hairstylists balance innovation with personalized service? What are the latest trends in hair color? 💇♀️🎙️💭 Join your host, Ilina Luthra, as she gets the answers to these questions (and many others) from Rogerio Cavalcante, founder of the Second Floor Salon and a seasoned expert in hairstyling innovation--namely, dry cuts. On our Radar are the relationship between hair and self-esteem, Rogerio’s dry-cutting...
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The Beauty Discourse: Transforming Beauty's Visual Narratives with Jaiden Wood
Roster Radio
What is the new beauty visual? How can content be optimized for different channels? What are the considerations for evergreen content production? What is Sensorial Storytelling? How should a producer charge for high-performing content?💄🎙️💭 Join your host, Ilina Luthra, as she sits down with Jaiden Wood, the brain behind WoCo Studios, a high-end video production company specializing in premium short-form content for Beauty's leading brands like Maybelline, Kiehl's, La Roche Posay, Olaplex, Beekman 1802 and more. Jaiden is known for his unique specialization...
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The Beauty Discourse: A Fireside Chat with Make Up For Ever's President & GM Americas, Sonika Malhotra
Roster Radio
What does it take to lead a 40-year-old artistry brand in the modern beauty world? How do you balance a global brand identity with market-level strategies in today’s competitive market? How do you empower a team to take the right risks, and scale pilot tests?💄🎙️💭 Join your host, Ilina Luthra, as she dives into these questions (and so many others) with Sonika Malhotra, President and General Manager Americas for MAKE UP FOR EVER. With a career spanning continents, categories, and groundbreaking achievements—like co-founding the sustainable beauty brand, Love Beauty and...
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The Beauty Discourse: Thoughtful Event Programming with Beach House PR
Roster Radio
How do you blend EMV goals, with consumer engagement? Can emerging brands with small budgets plan thoughtful events? What metrics should a brand prioritize, when planning IRL event programming?💄🎙️💭 Join your host, Ilina Luthra, as she gets the answers for these questions (and many others) from Brittany Hohl and Brittany Savastano, founders of the bicostal communications agency, Beach House PR. On our radar are beauty event considerations, tactics to combine consumer engagement with splashy press mentions, and how to bring a strategic mix of influencers to your...
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The Beauty Discourse: Becoming A Niche Category Leader with Alicia Grande
Roster Radio
How do you speak to consumers, across different generations? How do you differentiate assortment in Sephora Vs. Ulta? How do you balance effective, targeted solutions with simplicity of use?💄🎙️💭 Join your host, Ilina Luthra, as she gets the answers for this question (and many others) from Alicia Grande, the Founder & CEO of the #1 iconic lash and brow serum brand, Grande Cosmetics. On our radar are skincare-infused makeup products, balancing digital & retail strategy, product safety & transparency, and more. Follow Roster Radio: The Beauty Discourse,...
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The Beauty Discourse: A Fireside Chat with Rahua Beauty's CEO, Farah Azmi
Roster Radio
What are some of the biggest strategic challenges with scaling early or growth stage beauty brands? How do you integrate ethical considerations into the business strategy of a profitable business?💄🎙️💭 Join your host, Ilina Luthra, as she gets the answers for this question (and many others) from Farah Azmi, CEO of Rahua Beauty, formerly the Chief Of Staff at Oui The People. Before her ventures in beauty, Farah worked in Corporate Strategy at Tommy Hilfiger and Investment Banking at Barclays, specializing in Consumer Retail. Farah has also been recognized by Beauty Independent as one...
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The Beauty Discourse: A Global Expansion Masterclass with Karen Hayes
Roster Radio
What are the nuances of international pricing strategy? How can an indie brand enter the European market? How can a brand plan ahead for global regulatory restrictions in their product development cycle?💄🎙️💭 Join your host, Ilina Luthra, as she gets the answers for this question (and many others) from Karen Hayes, founder of Indie Global Strategies, a retail expansion advisory. Karen brings 25 years of global experience, successfully leading and growing brands domestically and abroad – across the Americas and in the UK, EMEA and Asia-Pacific – for brands like Summer Fridays,...
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The Beauty Discourse: Debunking The Myths Of Cosmetic Aesthetics with Dr. Michael Kennis
Roster Radio
What are some of the craziest things you've heard about botox and dermal fillers? What should you know before going into your first injetcables appointment? How early is too early for botox?💄🎙️💭 Join your host, Ilina Luthra, as she gets the answers for this question (and many others) from Dr. Michael Kennis, Founder of Velour Medical, the most loved cosmetic aesthetic practice in New York. On our Radar are myths associated with injectables, the aeshetic industry’s hottest trends, and what it means to "have work done." Tune in to learn everything you need to know about cosmetic...
info_outlineWhat does it take to lead a 40-year-old artistry brand in the modern beauty world? How do you balance a global brand identity with market-level strategies in today’s competitive market? How do you empower a team to take the right risks, and scale pilot tests?💄🎙️💭
Join your host, Ilina Luthra, as she dives into these questions (and so many others) with Sonika Malhotra, President and General Manager Americas for MAKE UP FOR EVER. With a career spanning continents, categories, and groundbreaking achievements—like co-founding the sustainable beauty brand, Love Beauty and Planet—Sonika shares her unique perspective on the beauty industry's power and responsibility in serving its consumer.
On our Radar are the challenges of leading an autonomous brand under the world's luxury leader, LVMH, and Sonika’s powerful journey, ranging from global geographic transitions to category transitions.
Tune in to hear exclusive insights from one of beauty’s top executives. Follow Roster Radio: The Beauty Discourse for more conversations with the leaders shaping beauty and wellness, worldwide.