200: What 200 episodes have taught us about Heads as leaders in school marketing
Release Date: 02/27/2025
203: Beyond the waitlist – The case for continuous marketing
smj: school marketing journal
School Marketing Journal with Brad Entwistle and Andrew Sculthorpe Your enrolment success is a result of all the work that's gone into your marketing and your brand building efforts, but having full admissions and long waitlists should never mean halting your marketing efforts completely. This episode, we make the case for continuous marketing – which isn’t just about getting new students but reinforcing your school's brand and building brand longevity. Get in touch at
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202: The power of flaws: Turning brand weaknesses into assets
smj: school marketing journal
School Marketing Journal with Brad Entwistle and Andrew Sculthorpe Every school wants to be seen as the perfect choice for families, but perfection is impossible. This episode, Brad and Scully discuss how every school’s brand will falter at some point, but that doesn’t have to mean instant failure. There’s a lesson in every misstep that can help your school become more trustworthy, authentic and turn your brand’s weaknesses into your greatest strength. Get in touch at
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201: School Choice Counts – interview with Graham Catt
smj: school marketing journal
School Marketing Journal with Brad Entwistle and Andrew Sculthorpe In this special interview episode, Brad is joined by Graham Catt, CEO of Independent Schools Australia, to discuss the School Choice Counts campaign which was launched ahead of the federal election. Together they discuss why it matters, how you can support the campaign and, most importantly, how the campaign can support your school community. Visit School Choice Counts at: schoolchoicecounts.isa.edu.au Get in touch at
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200: What 200 episodes have taught us about Heads as leaders in school marketing
smj: school marketing journal
School Marketing Journal with Brad Entwistle and Andrew Sculthorpe In this milestone 200th episode, Brad and Scully reflect on the history of the School Marketing Journal Podcast, whilst hearing from a selection of previous guests and listeners. As they look back on the biggest shifts in school marketing across the years, they consolidate the lessons they’ve learned from a range of experts across numerous topics to ultimately help school Heads feel confident in making strategic marketing decisions. Get in touch at
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199: Why Heads must own marketing
smj: school marketing journal
School Marketing Journal with Brad Entwistle and Andrew Sculthorpe In this episode, Brad and Scully discuss why school Heads must take ownership of their school marketing. They investigate the three main roles of marketing in schools, highlight where leadership is essential and examine the leadership mindset required to balance strategy and promotion with the goal of helping Heads recognise their influence and maximise their marketing impact. Get in touch at
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198: How AI can help school Heads with strategy – interview with Graham Kenny
smj: school marketing journal
School Marketing Journal with Brad Entwistle and Andrew Sculthorpe In this special interview episode, Brad is joined by Graham Kenny, an expert in strategy and performance measurement, who has helped leaders across business, government and education navigate complex challenges, as well as being Australia’s only regular author to the Harvard Business Review. This episode, Graham reveals some lessons he has learnt about strategy and discusses his research into how AI can help school Heads with strategy going forward. Get in touch at
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197: Don’t be the best. Be their favourite.
smj: school marketing journal
School Marketing Journal with Brad Entwistle and Andrew Sculthorpe Choosing a school is an emotional decision for families. Whether it’s about finding the right academic fit, culture or values, each family has unique criteria. Your school competes with dozens of other schools, all vying for a place on prospective families’ shortlists. To truly stand out and secure your spot, you don’t need to be the biggest or the best. You just need to be their favourite. Get in touch at
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196: How communication drives thriving school communities – Interview with Ashley Fell
smj: school marketing journal
School Marketing Journal with Brad Entwistle and Andrew Sculthorpe In this special interview episode, we are joined by Ashley Fell, the Director of Advisory at McCrindle, to discuss the tool they have developed, the Thriving Schools Index. This tool delves into understanding the school experience from a range of stakeholder perspectives, to give a score across a number of areas. She also shares how school Heads can use communication as a tool to move the needle on these indicators, to ensure your school is perceived as positively as possible. Get in touch at
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195: Reimagine the school business model – interview with Peter Baron
smj: school marketing journal
School Marketing Journal with Brad Entwistle and Andrew Sculthorpe In this special interview episode, we are joined by , who served as the Chief Member Relations Officer for the US Management Association, directing their marketing and communications, member recruitment and retention, leadership training programs, and research. He introduces us to his new business, , which is designed to help education leaders to reimagine the independent school business model. We also discuss the findings of a survey Peter conducted on school leaders, including eight business competencies that...
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194: From challenge to clarity: Enrolment insights
smj: school marketing journal
School Marketing Journal with Brad Entwistle and Andrew Sculthorpe Managing enrolments is about more than just filling seats. It’s about building a secure and sustainable future for your school, and that takes an approach that goes beyond surface level fixes. Introducing imageseven’s newest offering: the Enrolments Practice. In this episode, we are joined by imageseven’s Belinda McCubbin and Pauline Shuttleworth, to take you through the rationale behind the Enrolments Practice, why now is the right time for this service, and how it can help Heads confidently move from challenge to...
info_outlineSchool Marketing Journal with Brad Entwistle and Andrew Sculthorpe
In this milestone 200th episode, Brad and Scully reflect on the history of the School Marketing Journal Podcast, whilst hearing from a selection of previous guests and listeners. As they look back on the biggest shifts in school marketing across the years, they consolidate the lessons they’ve learned from a range of experts across numerous topics to ultimately help school Heads feel confident in making strategic marketing decisions.
Get in touch at [email protected]