092 - IMPACT16 Content Across Platforms All
IMA Leader Audio Podcast | Leadership, Marketing, Content Marketing, Big Data, Social Media, Email
Release Date: 10/16/2016
097 - The Power of Email Marketing with Sean Shoffstall
IMA Leader Audio Podcast | Leadership, Marketing, Content Marketing, Big Data, Social Media, Email
In this episode, I sit down with the VP of Mapp Digital, Sean Shoffstall, to talk about: Sean's role at Mapp Digital and the makeup of his team [5:20] Why they perform consumer surveys [8:15] Why the 18-35 group still prefers email [18:09] How retailers have used their engagement platform to drive results [19:23] The big mistakes companies are making [27:37] Who out there is doing this well? [35:30] What you can apply to your own business [40:08] Notable Quotes: "MAPP Digital is probably the largest digital marketing company you've never heard of." - Sean Shoffstall "We've been doing this...
info_outline
096 - The Importance of Customer Experience with Catherine Blackmore
IMA Leader Audio Podcast | Leadership, Marketing, Content Marketing, Big Data, Social Media, Email
Notable Sections: Catherine's background and role at Oracle Marketing Cloud [1:47] Why it's important to work directly with customers [4:30] Here approach to helping customers [8:03] How to differentiate your company with a culture of customer experience [12:23] Catherine's personal experience with churn as a customer [18:18] How brands can develop a greater sense of intimacy with their customers [26:45] Notable Quotes: "Customer success is really about understanding where your customer is in their process and what problems they are facing." - Catherine Blackmore "Customer experience will...
info_outline
094 - IMPACT16 Tuan Pham and Gabby Cevallos
IMA Leader Audio Podcast | Leadership, Marketing, Content Marketing, Big Data, Social Media, Email
In this episode, we chat with Tuan and Gabriella from Colony American Finance to talk about their experience at IMPACT16, their roles at Colony American Finance, and whether or not they'll attend IMPACT17. Guests:
info_outline
093 - IMPACT16 Women's Leadership Group Petra Neiger
IMA Leader Audio Podcast | Leadership, Marketing, Content Marketing, Big Data, Social Media, Email
Notable Sections: About Petra and Red Pantz [1:20] Petra's advice to young women who want to lead [3:55] Petra's favorite thing to do when she needs a laugh [4:50] How Petra battles the 3:00pm slump [6:12] Notable Quotes: "You can't be upset when you're smiling."
info_outline
092 - IMPACT16 Content Across Platforms All
IMA Leader Audio Podcast | Leadership, Marketing, Content Marketing, Big Data, Social Media, Email
Notable Sections: Why cross-channel Content Marketing is important for the future of content marketing [3:02] How to "make it rain" content [4:04] How to better reach your audience [5:30] Why you need to dedicate "inventory" to storytelling [13:40] Why the "place to be" is video [16:35] Why marketing is difficult [26:45] Beginning of Q&A [35:00] Notable Quotes: "Don't Stop Learning, Always Be Testing" "You have to market through people, not platforms."
info_outline
091 - IMPACT16 IMPACT16 Women's Leadership Group feat. Briana Ramos
IMA Leader Audio Podcast | Leadership, Marketing, Content Marketing, Big Data, Social Media, Email
"There are so many things to what makes a great leader but one of the most often overlooked is your character." - Briana Ramos In This Episode: What makes a great leader? [2:11] Briana's biggest advice to young women [3:40] Briana's background as a teacher in the nonprofit world [4:15] How Briana has used networking to solve specific problems [7:20] Resources: [email protected]
info_outline
090 - IMPACT16 | Content Across Platforms feat. Dominick Sirianni
IMA Leader Audio Podcast | Leadership, Marketing, Content Marketing, Big Data, Social Media, Email
"Your entire content creation and marketing strategy should be based on capturing the content in the way that is most effective for you." - Dominick Sirianni In This Episode: How education and Hollywood are similar [3:25] Why video is the place to be [4:15] How you may be losing more than a quarter of your webinar registrants [6:45] How to approach content creation [8:11] Top three takeaways [9:30] Resources: [email protected]
info_outline
089 - Managing a Marketing Organization Without a Marketing Background with Titina Ott
IMA Leader Audio Podcast | Leadership, Marketing, Content Marketing, Big Data, Social Media, Email
In This Episode: Titina's background and how she got into her current field [2:22] What it was like transitioning from growing up in a small community to leading a team that affected over 400,000 people [5:15] Her views on mentorship [10:11] The uncommon thing her mentor taught her [14:12] The difference between leading and managing [15:48] The story behind Oracle Women's Leadership [17:12] Her role at the Oracle Marketing Cloud [23:30] How she manages her role without a marketing background [24:20] What it's like to be an engineer in an organization like Oracle [29:43] The advice...
info_outline
088 - Behind the Scenes Creating the Hottest, Newest Vegas Venue with Keith Conrad
IMA Leader Audio Podcast | Leadership, Marketing, Content Marketing, Big Data, Social Media, Email
In This Episode: What Keith is working on at Enclave for the Las Vegas area [3:09] Why Vegas is a faster growing music destination than Nashville [4:50] The opportunity he saw that lead to creating Enclave [6:10] How technology has affected the music industry [8:08] One of the biggest issues he faces when setting up venues [12:08] The preparation required to build Enclave's team prior to launch [16:27] The differences and challenges working in Vegas [17:31] The technology required to create brand experiences in Vegas [20:25]
info_outline
087 - The Art and Science of Conversion Optimization with Justin Christianson
IMA Leader Audio Podcast | Leadership, Marketing, Content Marketing, Big Data, Social Media, Email
In This Episode: How he created Conversion Fanatics The major problem he sees company’s facing with their conversion Why getting more “eyeballs” isn’t necessarily the best option How to sell a focus on “conversion” up the ladder Why conversion rates aren’t always the important metric Quote: “We typically find that most companies are spread too thin.” - Justin Christianson
info_outlineNotable Sections:
Why cross-channel Content Marketing is important for the future of content marketing [3:02]
How to "make it rain" content [4:04]
How to better reach your audience [5:30]
Why you need to dedicate "inventory" to storytelling [13:40]
Why the "place to be" is video [16:35]
Why marketing is difficult [26:45]
Beginning of Q&A [35:00]
Notable Quotes:
"Don't Stop Learning, Always Be Testing"
"You have to market through people, not platforms."