Imperfect by Design: The Origin of the Imperfect Men’s Club
Imperfect Mens Club
Episode Overview In this episode, Mark Aylward and Jim Gurulé rewind the clock and walk through the real origin story of the Imperfect Men’s Club Podcast. This conversation traces how two men met during a difficult, uncertain period, built trust through advocacy and shared values, and slowly turned candid conversations into a framework-driven podcast that has now lasted five years and more than 130 episodes. What started as a mix of curiosity, recovery, disagreement, and whiteboard chaos eventually became a disciplined, consistent platform focused on self-awareness, structure, and honest...
info_outline
Our Flywheel of Life – Jim’s Story (Part 3 of the Framework Series)
Imperfect Mens Club
Episode Summary In this episode of the Imperfect Men’s Club Podcast, Mark Aylward turns the Flywheel of Life back toward co-host Jim Gurulé. This conversation completes the third installment of a multi-part series exploring the IMC framework and how the five interconnected areas of life shape who we become. Using the Flywheel as a guide, Jim walks through his worldview, childhood influences, relationships, money mindset, well-being, and life’s work. The discussion is honest, reflective, and grounded in lived experience—touching on neurodivergence, masculinity, discipline, money beliefs,...
info_outline
Self-Awareness: How Men Become Who They Actually Are
Imperfect Mens Club
Season 5 | Episode 2 A Conversation with Mark Aylward: Frameworks, Identity, and the Work of Becoming Self-Aware Episode Overview In this second episode of a three-part Season 5 series, Mark Aylward takes the guest seat as co-host Jim Gurulé interviews him on his background, lived experience, and the frameworks that underpin the Imperfect Men’s Club philosophy. The conversation revisits the origins of the IMC framework, often referred to as the Wheel of Life or Flywheel, and explores how self-awareness, subconscious belief systems, and life domains like money, relationships, ideology,...
info_outline
Why Self-Awareness Comes First In Our Flywheel Framework
Imperfect Mens Club
Episode: The Framework, the Flywheel, and What’s Coming in 2026 (Part 1 of 3) Episode Overview In this first episode of a three-part series, Mark Aylward and Jim Gurulé lay out what’s coming for Imperfect Men’s Club in 2026 and revisit the core framework that has guided the podcast from the beginning. This episode is about structure. Not the soul-crushing kind, but the kind that helps men organize the noise of life, identity, work, and relationships into something usable. Mark and Jim unpack their “Wheel of Life” framework, also called the flywheel, and explain why it matters more...
info_outline
Motivation is emotional - Self discipline is reliable
Imperfect Mens Club
Season 5, Episode 1: Self-Discipline The bridge between who you say you want to be and what you actually do. Mark and Jim kick off Season 5 by doing what they always do best: questioning the stuff we’re supposed to accept, leaning on lived experience, and dragging timeless wisdom into the present. This episode centers on self-discipline, inspired by the teachings of Jim Rohn, and explores why motivation fails but structure, identity, and self-respect don’t. Core Themes & Takeaways 1. Why Goals and Resolutions Fail Roughly 95% of people abandon resolutions by February. The...
info_outline
The Year-End Reset 2025 Inventory - 2026 Intentions
Imperfect Mens Club
Episode 48 Show Notes Imperfect Men’s Club Podcast Recording date: December 17, 2025 Hosts: Mark and Jim Overview Mark and Jim close out the year by doing what emotionally mature men do in public: taking inventory. They reflect on what shifted in 2025 (in big, practical categories) and then cautiously speculate on what 2026 might demand, especially around AI, personal brand, and how you spend your finite supply of time, energy, and money. Big Themes from the Episode 1) 2025: The Year AI Got Personal AI stopped being “a tech thing” and became part of everyday life for normal,...
info_outline
Your Story Matters - Understanding the Self Through the Stories of Our Fathers
Imperfect Mens Club
Summary In this episode of the Imperfect Men’s Club Podcast, Mark and Jim use the anniversary of Jim’s father’s passing to explore legacy, fatherhood, and the quiet ways men leave an impact. Jim walks through a timeline of his dad’s 29,352 days on earth, overlaying major world and U.S. events with his father’s life story, and connects it all back to the Imperfect Men’s Club framework. Mark shares stories about his own 97-year-old father, the gratitude that comes from growing up poor, and the urgency of capturing our parents’ stories while we still can. Together, they reflect on...
info_outline
Nothing Lasts Forever - What Men Get Wrong About Change
Imperfect Mens Club
Episode Overview In this episode of the Imperfect Men’s Club Podcast, Mark and Jim dive into the idea of impermanence: the simple, uncomfortable truth that nothing lasts forever. From aging bodies and shifting emotions to football seasons, jobs, relationships, and AI shaking up the world, they unpack how “everything comes to an end” can be either terrifying… or freeing. They use their five-part framework (career, health, worldview, relationships, money) to explore how men can respond to constant change with awareness, humility, and a little more presence in the moment. In This...
info_outline
Holidays - Why “More People, More Problems” Is a Thing
Imperfect Mens Club
Episode 45 · Family Dynamics, Holidays & “More People, More Problems” In this episode of the Imperfect Men’s Club, Mark and Jim talk about the chaos, comedy, and emotional landmines of family gatherings during the holidays, especially Thanksgiving. They unpack why every family is “messed up in its own special way,” how that shows up around the table, and what men can actually do about it instead of just bracing for impact. They walk through a simple framework for understanding family dynamics and layer it over real stories: aging parents, kids scattered across the country,...
info_outline
Rewiring Self-Belief: What Neuroscience Says About Limiting Beliefs
Imperfect Mens Club
Overview In this episode, Mark and Jim dive into the neuroscience of limiting beliefs and how these old, deeply embedded mental patterns quietly steer a man’s confidence, ambition, and ability to grow. Through stories, personal revelations, and decades of lived experience, they break down why these beliefs form, why they stick, and how men can finally start replacing them with something far more empowering. This one sits right at the center of the Imperfect Men’s Club flywheel: the intersection of mental health, worldview, relationships, profession, and money. Key Themes 1. The Five...
info_outlineSeason 5 | Episode 2
A Conversation with Mark Aylward: Frameworks, Identity, and the Work of Becoming Self-Aware
Episode Overview
In this second episode of a three-part Season 5 series, Mark Aylward takes the guest seat as co-host Jim Gurulé interviews him on his background, lived experience, and the frameworks that underpin the Imperfect Men’s Club philosophy.
The conversation revisits the origins of the IMC framework, often referred to as the Wheel of Life or Flywheel, and explores how self-awareness, subconscious belief systems, and life domains like money, relationships, ideology, well-being, and profession shape how men show up in the world.
This episode lays the groundwork for the advisory and coaching services Mark and Jim will soon offer, helping listeners understand not just what the framework is, but how Mark applies it in real life and real work.
Key Themes & Topics
1. The Power of Frameworks
-
Why structure creates clarity instead of limitation
-
How the IMC framework evolved from a whiteboard into a daily operating system
-
The role frameworks play in decision-making, awareness, and growth
2. Conscious vs. Subconscious Behavior
-
Why roughly 95% of human behavior is driven subconsciously
-
How early-life beliefs continue to influence adult behavior
-
The role of breathwork, visualization, language, and repetition in reshaping belief systems
3. The Five Areas of the IMC Flywheel
Each domain is explored through Mark’s lived experience:
Money
-
Scarcity vs. abundance mindsets
-
How childhood conditioning shapes financial behavior
-
Lessons from building wealth, losing it, and rebuilding again
Relationships
-
Male and female relationship dynamics
-
Fatherhood, marriage, divorce, and long-term partnership
-
Why differences between men and women are strengths, not problems
Role View (Identity & Upbringing)
-
How childhood, geography, culture, and religion shape identity
-
The long-term impact of heritage and early environment
Ideology & Worldview
-
Politics as identity vs. politics as perspective
-
The importance of civil disagreement
-
Self-awareness as the antidote to ideological rigidity
Well-Being
-
Physical health, mental health, and emotional regulation
-
Lifestyle choices vs. over-medication
-
Meditation, breathwork, movement, and personal responsibility
Profession
-
A lifetime in recruiting, leadership, and advisory roles
-
How professional identity intersects with every other life domain
-
Why most career struggles are not actually about skills
Notable Takeaways
-
Self-awareness is the foundation of all growth
-
Most limitations are inherited, not chosen
-
Alignment across life domains matters more than optimization
-
Men don’t need more motivation, they need better frameworks
-
The goal isn’t perfection, it’s understanding how you actually work
Who This Episode Is For
-
Men navigating career transitions or personal upheaval
-
Anyone questioning long-held beliefs about money, success, or identity
-
Listeners curious about the science behind behavior and decision-making
-
Those considering coaching or advisory work with Mark or Jim
What’s Next
-
Episode 1: The IMC Framework and Its Origins
-
Episode 2: Mark Aylward’s Story and Perspective (this episode)
-
Episode 3: Jim Gurulé’s Story and Approach
Together, these three episodes offer a complete picture of the Imperfect Men’s Club philosophy and how each co-host brings a distinct, complementary perspective to the work.