Driving revenue and impact through event content with Nazya Ayaz
Release Date: 08/12/2024
Creating Transformative Event Experiences and Leveraging AI with ISG
Event Experience
In this episode of Event Experience, host Rachel Moore chats with Nicole Nichols, a veteran event and meeting planner at ISG with over 20 years of industry experience. Nicole shares how today’s most effective events are intentionally designed to be transformative, not just transactional. She emphasizes the importance of understanding attendee needs, gathering real-time feedback, and crafting meaningful experiences that extend beyond the event itself. Nicole also explores how AI can be a powerful amplifier, helping planners analyze data and personalize journeys, while reinforcing the human...
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Demand Generation Strategies and AI Integration with DocuSign
Event Experience
In this episode of Event Experience by Bizzabo, host Rachel Moore sits down with Ghazwan Almoazen, Director of Global Events Demand Generation and Communications at DocuSign, to explore how event marketers can create experiences that truly resonate. Ghazwan reveals what it takes to cut through the noise in today’s competitive events landscape, where empathy, creativity, and strategy collide. From harnessing the star power of celebrity speakers to designing interactive live demos, he shares how to transform events into powerful demand-generation engines. You’ll hear his candid perspective...
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From Event Data to Pipeline Gold: 6sense’s Take on Proving ROI
Event Experience
In this episode of Event Experience by Bizzabo, host Rachel Moore welcomes back EJ Oelling, VP of ABX at 6sense, for a powerful conversation on proving event ROI in today’s AI-driven landscape. EJ shares how aligning marketing, sales, and customer success around data and technology can transform events into revenue-generating engines. Listeners will learn how to integrate tools like 6sense, Salesforce, Bizzabo, and Jifflenow to track engagement, build pipeline, and tie event activities to tangible outcomes. The discussion dives into trends like the shift to smaller, high-impact activations,...
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From Friction to Flow: Axon’s Event Registration Tactics
Event Experience
On this episode of Event Experience by Bizzabo, host Rachel Moore sits down again with Samantha Arth, Project Manager of Marketing and Events at Axon, to tackle the often tricky world of event registration. Samantha dives into the real challenges event teams face, like last-minute signups, inaccurate data, and scaling personalized support. She shares hard-won insights on designing flexible registration flows, collaborating across departments, and using platforms like Bizzabo to improve both operations and attendee satisfaction. From navigating the differences between B2B and B2C audiences to...
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Event Registration Mastery: Tactics from Nasdaq, Axon & Bizzabo
Event Experience
Struggling with event registration chaos? This episode of The Event Experience podcast tackles the biggest pain points and practical solutions, straight from industry leaders. Host Rachel Moore recaps a dynamic Bizzabo webinar featuring Daniel McCartt (Nasdaq), Samantha Arth (Axon), and Gabrielle Scott (Bizzabo), who share real-world strategies to streamline and personalize your event registration process. You’ll hear expert insights on: Reducing friction by simplifying registration forms and using conditional fields. Driving sign-ups through creative incentives, referral offers, and...
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From Agency to Brand: Smartsheet's ENGAGE User Conference
Event Experience
In this episode of Event Experience, host Rachel Moore chats with Andy Lowe, Senior Corporate Events Manager at Smartsheet, about producing the ENGAGE user conference. Andy shares how he transitioned from agency life to in-house events, the challenges of mid-planning team changes, and the power of resilience and collaboration. He also dives into how ENGAGE has evolved to include prospects, how Smartsheet’s passionate user base shapes the event, and the strategic goals behind it—from business impact to personalized content. Andy wraps up with advice for event pros: stay curious, ask for...
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Crafting Intentional Event Experiences and Proving ROI with Projectory
Event Experience
In this episode of Event Experience by Bizzabo, host Rachel Moore welcomes back Oren Berkovich, Co-founder of Projectory, to discuss the art and science of crafting engaging event experiences. Oren shares insights on the importance of intentional design, personal agency for attendees, and the challenges of proving ROI in the events industry. Through analogies, practical examples, and discussion of audience diversity, Oren emphasizes the need for thoughtful planning, balancing choice with structure, and creating opportunities for meaningful interaction. The conversation explores strategies for...
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Elevating Event Networking: Smarter Matches and Inclusive Experiences
Event Experience
In this episode of Event Experience by Bizzabo, host Rachel Moore welcomes back Will Curran, Bizzabo's brand ambassador, to discuss the evolving landscape of event networking, inclusivity, and attendee engagement. Will shares insights on improving hybrid event experiences, ensuring virtual attendees are not treated as second-class citizens, and the importance of designing events that cater to diverse interaction styles and needs. He emphasizes practical strategies such as making eye contact with virtual audiences, hiring skilled speakers, leveraging ambassadors to guide attendees, and creating...
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Crafting Transformative Event Experiences: Insights from Wilson Dow
Event Experience
In this episode of Event Experience by Bizzabo, host Rachel Moore interviews David Grass, Senior Director of Client Strategy and Marketing at Wilson Dow, about the findings from their pop culture trends report. The discussion explores how event planners can move beyond transactional experiences to create transformative, fan-driven events by leveraging data, understanding audience emotional connections, and curating year-round journeys that foster true fandom rather than mere attendance. Key insights from the conversation include the shift from FOMO (Fear of Missing Out) to JOMO (Joy of...
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Cracking the Event Networking Code with Capital Factory, Projectory, and Bizzabo
Event Experience
In this episode of Event Experience by Bizzabo, host Rachel Moore is joined by a panel of event professionals to discuss the future of event networking. Oren Berkovich, Co-founder of Projectory, Haley Guerin, Director of Events and Venue at Capital Factory, Will Curran, Brand Ambassador at Bizzabo, and Katie Noe, Product Marketing Manager at Bizzabo. The conversation explores common networking challenges at events, such as lack of structure, awkward icebreakers, and accessibility issues, and emphasizes the importance of intentional design, inclusivity, and leveraging technology like AI and...
info_outlineIn this episode, you’ll learn about content’s dual role in events: driving revenue and creating impact. Nazya Ayaz discusses the significance of understanding event goals and understanding cultural nuances as event professionals craft winning content. This episode is packed with actionable tips and expert guidance for event professionals looking to elevate their content strategy.
Nazya Ayaz leads the content strategy and development for all Catalyst’s events and helps create world class experiences that are a melting pot of innovation, inspiration, and insights for the Catalyst community.Here’s what you’ll hear about in this conversation:
- How you can create audience-centric content
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How you can strategize to expand your event’s market share
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How to enhance audience experiences through multisensory elements
Mentioned in this episode
- Systems Sunday newsletter by Ben Meer