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In Clear Focus: Creating a Culture of Innovation

In Clear Focus

Release Date: 01/10/2020

Digital Marketing for Financial Services show art Digital Marketing for Financial Services

In Clear Focus

In Clear Focus: Bigeye discusses the growth of payment technology company Fattmerchant with the company's VP of Marketing, Mason Dorner. Sharing some of the tactics that have made Fattmerchant a poster child for Central Florida's tech community, Mason outlines his team's structure, marketing technology stack, and his personal philosophy for keeping ahead in a highly competitive industry. Mason also reflects on differences between performance and brand campaigns for high-growth companies.

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In Clear Focus: Startup Secrets of Five Female Entrepreneurs show art In Clear Focus: Startup Secrets of Five Female Entrepreneurs

In Clear Focus

In Clear Focus: Female entrepreneurship in the US has increased by over 30 percent since 2007. In this episode, five female entrepreneurs leading flourishing businesses share their founding stories. We hear from a direct-to-consumer pioneer who created a top-ranked cat subscription box, a beauty industry professional creating a CBD line, an Influencer-turned-CEO, a journalist who found a new creative outlet in podcasting, and an advertising matchmaker connecting podcast producers to sponsors. 

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In Clear Focus: Creating Sustainable DTC Packaging show art In Clear Focus: Creating Sustainable DTC Packaging

In Clear Focus

In Clear Focus this week: As millions of views of "unboxing" videos on social media demonstrate, packaging is an important part of the customer experience. Industry expert Brandon Frank explains how evolving consumer attitudes are leading brands to embrace sustainable packaging solutions. Brandon shares the inside story of innovative packaging his company, Pacific Packaging Components, developed for premium beauty brand Drunk Elephant, and his role as a member of Credo's Clean Beauty Council. 

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In Clear Focus: DTC Marketing with Ritual Multivitamins show art In Clear Focus: DTC Marketing with Ritual Multivitamins

In Clear Focus

In Clear Focus this week: Direct-to-consumer multivitamin brand Ritual's Senior Director of Marketing, Claire Knebl, discusses the evolution of the company. Claire explains how her previous role with Glossier has influenced the way she approaches building the Ritual brand. Sharing the challenges of managing a distributed team during the pandemic, Claire reveals lessons learned in 2020 and offers practical advice for students and recent graduates seeking to secure their first marketing role.  

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In Clear Focus: Diversity, Equity, and Inclusion in Consumer Research show art In Clear Focus: Diversity, Equity, and Inclusion in Consumer Research

In Clear Focus

In Clear Focus this week: Bigeye discusses the results of a Market Research Society report with its author, Dr. Marie-Claude Gervais. Co-founder of Versiti in London, UK, Dr. Gervais conducts research with traditionally underrepresented groups in society. She explains the roots of many market researchers' unconscious biases, the benefits of engaging with minority audiences, and suggests practical steps we can take to ensure consumer research is truly diverse, inclusive, and representative.

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In Clear Focus: Celebrating 10 Years of Corkcicle show art In Clear Focus: Celebrating 10 Years of Corkcicle

In Clear Focus

In Clear Focus this week: Bigeye celebrates the first decade of Orlando-based consumer lifestyle and hydration brand Corkcicle. The podcast features Amanda Nelson, Corkcicle's VP of Ecommerce, and Morgan Jenkins, Director of Content Marketing. We learn what led to the company's founding, how Corkcicle develops new products, and the structure of its MarTech stack. In Clear Focus listeners can use the code BIGEYE20 to receive 20 percent off an order at Corkcicle.com. Offer valid through 12/31.

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In Clear Focus: Creative Audio with Push Button Productions show art In Clear Focus: Creative Audio with Push Button Productions

In Clear Focus

In Clear Focus this week: Audio branding experts Jon Rhuff and Yeosh Bendayan of Push Button Productions in Orlando invite us to be the first to record a show in their new, dedicated podcast studio. Jon and Yeosh discuss how they work with clients and share some case studies. We learn the neuroscience of why jingles are so memorable and how COVID-19 inspired Push Button's innovative "Studio in a Box." Plus, Jon and Yeosh offer tips for agencies to ensure successful, creative audio projects.

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In Clear Focus: Podcast Advertising with Heather Osgood show art In Clear Focus: Podcast Advertising with Heather Osgood

In Clear Focus

In Clear Focus this week: Some of the secrets of successful podcast advertising are revealed by industry expert Heather Osgood, the host of The Podcast Advertising Playbook and founder of True Native Media. With the medium seeing a boost in listenership this year, Heather explains how her company connects podcast producers with advertisers, why she is excited about Spotify's big investments in podcasting, and offers practical tips for media planners looking to add podcast ads to their buys.

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In Clear Focus: Ted Murphy, Influencer Marketing Pioneer show art In Clear Focus: Ted Murphy, Influencer Marketing Pioneer

In Clear Focus

In Clear Focus: Bigeye's podcast features Ted Murphy of IZEA, which provides influencer marketing software and services. On the pod, Ted shares his entrepreneurial background from his first venture, a t-shirt printing company, to interactive agency MindComet, and the revolutionary but controversial Pay Per Post. Regarded as “the father of influencer marketing”, Ted talks candidly about challenges faced during COVID, startup funding strategies, and shares his take on social media and fake news.

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In Clear Focus: The Allure of Mohawk Paper in a Digital World show art In Clear Focus: The Allure of Mohawk Paper in a Digital World

In Clear Focus

IN CLEAR FOCUS: Bigeye's podcast features Chris Harrold, SVP of Marketing and Creative at Mohawk Fine Papers. We learn the history of the NY family-owned paper makers whose purpose is to make print more beautiful, effective, and memorable. Chris shares the story of Mohawk's new Renewal line which uses non-traditional fibers including hemp. We discuss how designers use paper to amplify brands' qualities and reflect on why younger designers find paper so appealing in a screen-based world.

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In Clear Focus this week: how to successfully create innovation competency and culture. Michael Schmidt, Managing Director of Strategic Innovations at Orlando Health, shares a practical framework for transforming ideas into startup businesses and commercial products. Michael speaks to the challenges of creating a culture of innovation across a complex healthcare system as well as the tangible benefits experienced by internal and external innovators, healthcare professionals, and patient communities.