In Clear Focus: The NextGen Consumer with Morning Light Strategy
In Clear Focus
IN CLEAR FOCUS: Guests Nicole Munsey and Dana Keilman, co-founders of consumer insights consultancy , discuss the largely untapped potential of the 50-plus market, which they characterize as “The NextGen Consumer.” Debunking common myths and misconceptions about this audience, Dana and Nicole explain how their research identifies extended ecosystems of family decision-makers, the relevance of emerging trends such as AgeTech, and their new partnership with AARP.
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In Clear Focus: Evaluating Brand Safety with Seekr AI
In Clear Focus
IN CLEAR FOCUS: Guest Pat LaCroix discusses his career in advertising and the transition to brand-side roles with CVS Health and Bose. Today, Pat is the EVP of Strategic Partnerships at , an AI company that offers content evaluation solutions. Pat discusses how Seekr's AI platform analyzes brand safety and suitability for advertisers and, in this election year, explains Seekr's unique 'civility' score. Pat provides unique insights at the intersection of AI and marketing.
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In Clear Focus: Creativity, Advocacy, and Sustainability with Kate Wolff
In Clear Focus
IN CLEAR FOCUS: Guest Kate Wolff is CEO of , co-chair of Do The WeRQ, and co-founder of LumiTerra. Kate shares how her career journey in advertising led her to establish Lupine Creative and co-found Do The WeRQ, an organization dedicated to increasing LGBTQIA+ representation in the industry. Kate also discusses the challenges of launching a new sustainable product, the LumiCup, and offers advice for professionals looking to make an impact aligned with their interests and beliefs.
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In Clear Focus: Sustainable Advertising with Matt Bourn and Sebastian Munden
In Clear Focus
IN CLEAR FOCUS: Matt Bourn and Sebastian Munden, authors of the new book, "," share insights on how agencies and brands can transition to more sustainable practices. Starting with a five-point action plan, our conversation also explores the role of strategy and research in developing sustainable advertising, and how agencies can evaluate partners' sustainability efforts. Listeners save 25 percent when ordering directly from KoganPage.com - use code BIGEYE25 at checkout.
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In Clear Focus: The Marketers Guide To Creative Production
In Clear Focus
IN CLEAR FOCUS: Our guest this week is Jillian Gibbs, founder and CEO of . Jillian discusses the changing landscape of video production and shares insights from her new book, "The Marketer's Guide to Creative Production." Addressing how brands can improve their content creation processes and implement more sustainable techniques, we also discuss the first Production Ready Masterclass, which provides marketers with practical, hands-on learning experiences.
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In Clear Focus: Reimagining Sampling with Jack Shannon
In Clear Focus
IN CLEAR FOCUS: Our guest this week is Jack Shannon, co-founder and CEO of , a platform reimagining sampling for consumer packaged goods brands. Jack shares the platform's evolution and explains how Recess connects brands with experiential marketing events across a broad range of venues, driving targeted and measurable activations. We dive into Recess's targeting capabilities, integration with retail media networks, and new features that can enhance brands' marketing with retailer data.
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In Clear Focus: The Barbie Movie Special
In Clear Focus
IN CLEAR FOCUS: Olivia Scott and guests explore the Barbie movie's enduring impact, discussing its marketing strategies, brand collaborations, and cultural significance. Olivia, a UCF student interning with Bigeye's strategy team, discusses the film's exploration of femininity, empowerment, and brand collaborations. Bigeye team members Sandra Marshall, Rhett Withey, and Savannah Santiago weigh in on creative marketing, the success of brand collaborations, and Barbie's appeal across generations.
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In Clear Focus: E-Commerce Growth Strategy with Kunle Campbell
In Clear Focus
IN CLEAR FOCUS: Kunle Campbell is the author of the Bigeye Book Club selection for March, "," and co-founder of Octillion Capital Partners, a digital-first house of “good-for-you” CPG brands. Kunle discusses first principles in e-commerce, the significance of customer-centric strategies, and integrating customer feedback for improved online experiences. We also examine how to build online communities and enhance customer retention. Save 25% with promo code BIGEYE25.
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In Clear Focus: Cognitive AI with Peter Voss
In Clear Focus
IN CLEAR FOCUS: AI pioneer Peter Voss discusses the evolution from "narrow AI" tools such as ChatGPT towards Artificial General Intelligence (AGI). Sharing his journey from engineer to AI innovator, Peter explains how his company, , has developed a "chatbot with a brain." Hear how its cognitive AI, with advanced understanding and memory, revolutionizes customer service with hyper-personalized interactions. We also discuss potential use cases for personalizing advertising and marketing.
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In Clear Focus: Regenerative Futures with Gabby Morris
In Clear Focus
IN CLEAR FOCUS: Gabby Morris is an award-winning designer whose work inspires change. Currently the Regenerative Futures lecturer at Glasgow School of Art, Gabby describes , including an immersive experience called "Dish the Dirt" and her Kickstarter "Grounded Wisdom," a tarot-inspired card deck. Reflecting on her experiences, Gabby underscores the need for educational approaches that cultivate optimism, creativity, and systemic thinking for regenerative futures.
info_outlineIn Clear Focus this week: Direct-to-consumer multivitamin brand Ritual's Senior Director of Marketing, Claire Knebl, discusses the evolution of the company. Claire explains how her previous role with Glossier has influenced the way she approaches building the Ritual brand. Sharing the challenges of managing a distributed team during the pandemic, Claire reveals lessons learned in 2020 and offers practical advice for students and recent graduates seeking to secure their first marketing role.