In Clear Focus: Marketing for Social Change with Kian Bakhtiari
Release Date: 12/03/2024
In Clear Focus: Consumer Behavior in a Digital Landscape with Jean-Éric Pelet
In Clear Focus
IN CLEAR FOCUS: Jean-Éric Pelet, author of "," explores technology's impact on consumer psychology and decision-making. Jean-Éric shares insights on website color psychology, sensory marketing, and China's advanced digital ecosystem. He also discusses emerging technologies, such as voice commerce and AR, and previews his new biometric hospitality project, which adjusts environments based on guests' physical and emotional states.
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In Clear Focus: Sports Marketing Strategy with Nick Valenti
In Clear Focus
IN CLEAR FOCUS: Nick Valenti, CEO of NYC and San Diego-based agency , shares successful marketing strategies for bringing European sports to American audiences. Nick discusses launching San Diego FC without traditional brand assets and reveals how their Chrome Ball Tour unified 18 cities. Nick also reveals the strategy behind the "Sensory Overload" campaign for the F1 Las Vegas Grand Prix and reflects on why emotional brand storytelling and community-building are crucial for sports marketing.
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In Clear Focus: Online Qualitative Research with Tom Woodnutt
In Clear Focus
IN CLEAR FOCUS: Tom Woodnutt of discusses the evolution of online qualitative research. Tom explains how asynchronous methods yield authentic insights by allowing participants to share in real-world contexts without the social pressure of focus groups. He explores maintaining engagement, AI's impact on research, and the “qual at scale” trend. While embracing AI as a powerful tool, Tom emphasizes the irreplaceable human intuition that makes great qualitative research possible.
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In Clear Focus: Simulating AI Futures with Scott Smith and Susan Cox-Smith
In Clear Focus
IN CLEAR FOCUS: Strategic foresight consultants Scott Smith and Susan Cox-Smith discuss , an immersive strategic simulation for exploring AI futures. Unlike static scenario planning, Foom creates environments where teams experience real-time consequences of decisions. As participants navigate progress toward Artificial General Intelligence, this "escape room for strategy" reveals insights about decision-making, coalition-building, and managing uncertainty in emerging technology landscapes.
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In Clear Focus: Measuring the ROI of Social Media with Emeric Ernoult
In Clear Focus
IN CLEAR FOCUS: Emeric Ernoult, the CEO of , discusses social media management. From pioneering the first social inbox to developing ROI tracking tools, Emeric shares insights on measuring social media effectiveness, leveraging employee advocacy, and achieving 4-10x reach through strategic content distribution. Learn how this bootstrapped company grew to $20M+ revenue, helping brands streamline multi-platform management while proving social media's impact on bottom-line results.
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In Clear Focus: The Complete Copywriter with Alan Barker
In Clear Focus
IN CLEAR FOCUS: Alan Barker, author of “,” explores the evolving craft of copywriting. Alan shares four core competencies: curiosity, mental mobility, design thinking, and objectivity. He distinguishes between copy, which sells - and content, which informs. He discusses managing creative risk and emphasizes customer-focused conversations over interruption marketing. Hear why human imagination gives copywriters an edge over AI in crafting compelling marketing narratives.
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In Clear Focus: AI-Driven CreativeOps with Satej Sirur
In Clear Focus
IN CLEAR FOCUS: Satej Sirur, CEO of , discusses how AI is transforming creative operations for brands like Amazon and Walmart. Satej explains how Rocketium combines creative automation, brand governance, and analytics to streamline content production while maintaining brand consistency. Satej also shares insights on using AI to improve creative workflows, how performance analytics reveal unexpected insights, and why autonomous AI agents may soon monitor campaign performance 24/7.
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In Clear Focus: Effective Brand Building with Andrew Geoghegan
In Clear Focus
IN CLEAR FOCUS: Andrew Geoghegan, CMO at William Grant & Sons and author of the new book "," shares frameworks for brand growth. Andrew explains why consumers don't care about brands, the importance of organizational awareness, his 6C's audit approach, and strategies for different brand stages. Using case studies, he illustrates principles for balancing short-term results with long-term brand equity while navigating measurement challenges and media consolidation.
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In Clear Focus: Digital Entertainment Marketing with Mona Kinal
In Clear Focus
IN CLEAR FOCUS: Mona Kinal, CMO at , discusses digital entertainment marketing. She shares the strategy behind G2A's evolution from gaming to a broader marketplace and the use of the Explorer and the Caregiver archetypes in brand communications. Mona discusses the uses of AI at G2A.com, key partnerships, and combining traditional media with innovative channels. Mona also highlights opportunities using AR to create, immersive marketing experiences that engage digital engagement audiences.
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In Clear Focus: AI in Retail with Lisa Avvocato
In Clear Focus
IN CLEAR FOCUS: Lisa Avvocato, VP at , explores AI in retail and how it's reshaping customer experiences. She outlines five key areas where AI drives revenue and cuts costs: personalized recommendations, search relevance, virtual fitting rooms, inventory management, and AI agents. Lisa contrasts luxury retailers Nordstrom and Bloomingdale's with Amazon, emphasizing brand-aligned implementation. Hear why Lisa advises marketers to prioritize solving specific problems over chasing AI trends.
info_outlineIN CLEAR FOCUS: Kian Bakhtiari, the author of December's Bigeye Book Club selection, “Marketing for Social Change,” discusses how brands can drive meaningful social impact. Kian explores moving beyond performative activism to authentic change, strategies for maintaining momentum, and the evolution of marketing from driving consumption to creating positive social outcomes. He shares practical insights for marketers seeking to balance stakeholder interests while remaining true to their values.