In Clear Focus: Tech-Enabled Hospitality with Jessica Gillingham
Release Date: 11/11/2025
In Clear Focus: The Art of Unexpected Solutions with Paul Sloane
In Clear Focus
IN CLEAR FOCUS: Innovation expert Paul Sloane returns to discuss his new book, "." He explains why our obsession with certainty stifles creativity and how embracing serendipity sparks breakthroughs. Learn how to use lateral thinking to challenge assumptions, leverage "topical mischief" for PR wins, and identify outlier customers. Discover practical ways to break out of routine, experiment fearlessly, and even harness AI to generate truly unexpected ideas.
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In Clear Focus: Challenger Brand Marketing® with John Gumas
In Clear Focus
IN CLEAR FOCUS: John Gumas, President of Commit Agency, and originator of ® explains how under-resourced companies can out-strategize industry giants. He reveals why guessing is the most dangerous mistake challenger brands make. Learn how the Discovery process can triangulate customers, stakeholders, and competitors to uncover the real reasons people buy. Hear a travel insurance success story, stop relying on assumptions, and build winning campaigns based on data.
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In Clear Focus: The Behavioral Science of Marketing Strategy with Rich M. Smith
In Clear Focus
IN CLEAR FOCUS: Marketing strategist and consultant Rich M. Smith explains why many CEOs secretly distrust marketing and how to fix it. He reveals how applying behavioral science can decode consumer decisions and overcome executive cognitive biases like confirmation bias. Learn why startups face a traction problem, how to translate marketing metrics into "CEO-speak," and how a systematic approach to experimentation can turn your marketing strategy into a trusted engine for true business growth.
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In Clear Focus: Persuade with a Story with Henry J. DeVries
In Clear Focus
IN CLEAR FOCUS: Henry J. DeVries, author of "" explains why traditional business storytelling is broken. He reveals why your brand should act as the mentor, not the hero, while your client battles their "nemesis" problem. Discover the eight meta-story archetypes hardwired into the human brain to attract high-paying clients. Plus, learn how to build authority, close more deals, and drive lead generation by mastering the ultimate sales strategy: marketing with a book.
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In Clear Focus: The New Rules of Tech PR with Jackson Wightman
In Clear Focus
IN CLEAR FOCUS: Jackson Wightman, "Minister of Propaganda" at Proper Propaganda, explores the evolving landscape of tech PR. As AI and Large Language Models like ChatGPT replace traditional search, Jackson explains why performance marketing alone falls short. Discover how to optimize for Generative Engine Optimization (GEO), the rising importance of niche forums over tier-one media, and why brand building is critical for new market entry. Master the new rules of AI-driven reputation management.
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In Clear Focus: Customer-Driven Marketing with Fab Giovanetti
In Clear Focus
IN CLEAR FOCUS: Fab Giovanetti, author of this month's Bigeye Book Club selection, "", explains why chasing quick wins hurts brands. She explores how customer-driven marketing shifts the focus from persuasion to relationship building. Discover the three pillars of trust, how to avoid the "privacy personalization paradox," and the power of shared rituals. Plus, learn to combat the scourge of "viralitis" and build plans that convert audiences into advocates.
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In Clear Focus: Mobile-First Growth Marketing with Gilad Bechar
In Clear Focus
IN CLEAR FOCUS: Gilad Bechar, founder and CEO of , explains why treating mobile as an afterthought costs brands growth. He discusses the shift to a mobile-first strategy, detailing how App Store Optimization outpaces traditional mobile marketing tactics. Gilad also explains why organic users retain at higher rates, how startups serve as testing labs for enterprise brands, and the ways AI is revolutionizing all marketing workflows from initial briefs to final reporting.
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In Clear Focus: The Power of Brand Mascots with Stef Hamerlinck
In Clear Focus
IN CLEAR FOCUS: This week's guest, international brand strategist Stef Hamerlinck, explores the resurgence of brand mascots. Supported by data revealing characters outperform logos, Stef shares his framework for assessing a mascot's effectiveness, based on distinctiveness, entertainment, and playability. He also explains how generative AI is democratizing character creation and why mascots need a brand universe to succeed. Learn how to build distinctive brand assets that drive real growth.
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In Clear Focus: Vibe Marketing and AI with Pete Sena
In Clear Focus
IN CLEAR FOCUS: This week's guest, Pete Sena of , joins host Adrian Tennant to discuss the shift from demographics to what Pete calls "vibe marketing." Pete breaks down his V.I.B.E. framework: Velocity, Identity, Boundaryless, Emotion, and explains how AI acts as a creative sparring partner rather than a replacement. Listen and learn how to become a "Centaur marketer," drastically reduce time-to-market, and why AI adoption is ultimately a change management challenge.
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In Clear Focus: Retail Marketing with Sarah Montano
In Clear Focus
IN CLEAR FOCUS: Professor Sarah Montano discusses her new book, "." Sarah explains why brands must master "phygital" experiences and third place community building to survive. She explores the impact of the cost-of-living crisis, ethical consumption challenges, and success stories like Jellycat. Learn how to navigate the digital and experience economy while maintaining authentic human connections.
info_outlineIN CLEAR FOCUS: Jessica Gillingham, author of "Tech-Enabled Hospitality," explores how tech is reshaping hospitality marketing and the guest journey. She discusses the challenge of marketing to digital natives who expect a seamless journey from search to booking. Jessica explains how data silos and reliance on OTAs prevent true personalization and building direct guest relationships. Learn how marketers can create loyalty beyond points and shift from per-night transactions to customer LTV.