EP401: What Meta's Andromeda Update Means For Musicians
Creative Juice
Are Facebook and Instagram acting up and sending your ad results into a tailspin? It's time to get to the bottom of it... In this episode of Creative Juice, Jack and Circa break down major updates to Meta's advertising platform that every musician needs to know! Learn about the new Meta Andromeda system that's changing how ads are served on Facebook and Instagram, the effects of AI-generated content, and what these shifts mean for your music marketing strategies moving forward! If you want your Facebook and Instagram ads to reach the right audiences and drive new listeners, fans,...
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EP400: How To Get Out Of A Content Creation Slump
Creative Juice
Sick of staring at the blank page when it comes to content to promote your music? You're not alone and it's time to get your creative spark back! In this episode of Creative Juice, Jack and Circa tackle content creation slumps to help you get on track when creative the well runs dry! Learn strategies that can help you out of a rut and start creating with passion again, whether you’re crafting songs or cranking out social media content! Whether you're feeling stuck or just need a new approach to the content side of your music career, this episode is packed to spark your...
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EP399: Building Simplicity into Your Music Career
Creative Juice
Simplicity is key, but as artists, why does it feel like we always make things more complicated than they need to be? In this episode of Creative Juice, Jack and Circa dive into the art of simplifying your music career and marketing strategies! Learn about how complexity can become a roadblock and why stripping ideas down to their core is a game-changer with insights from programming, business, and real artist stories! If you find yourself stuck in the weeds in your music career and want to get back to basics, this episode is your guide to doing less with more impact! ...
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EP398: My Music Career Isn't Growing, What I Do Fix?
Creative Juice
Feel like your music career is hitting a wall and you don't know what to fix? This is more common for artists than you might think... In this episode of Creative Juice, Jack and Circa break down the stages of your music career where you might be stuck and how to identify what's causing the bottleneck! Learn about the Buddy System, how to assess where your fanbase growth is stalling, and where to prioritize your efforts for growth! Whether you're trying to get more eyes on your music, get your fans excited, or finally start making money for your efforts, this episode has insights...
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EP397: The Unfair Advantage of Artists and Creatives
Creative Juice
Every type of business has pros and cons, but for artists, your biggest advantages are actually hiding in plain sight... In this episode of Creative Juice, Jack and Circa discuss the unique edge that artists have in their careers compared to tons of other businesses! Learn about the creative advantages artists have, how to harness them beyond music making, and how to leverage them as a tool in your business arsenal! If you're looking for a few levers to help you define your music career, this episode sheds new light on how to take control of your business! DISCOVER: Why...
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EP396: Black Friday 2025 Preparation and Countdown For Artists
Creative Juice
Are you ready to crush it this Black Friday or will you be like most artists and let it pass you by like last year? In this episode of Creative Juice, Jack and Circa lay out everything you need to know to prepare for a killer Black Friday sale to boost your revenue big time! Learn about the nuts and bolts of Black Friday planning, the power of scarcity and urgency, and why you should start prepping six weeks ahead! If you want to tap into the biggest sales season of the year and maximize sales for your merch and music online, this episode is your checklist! DISCOVER: Why...
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EP395: Capitalizing on Viral Moments In Your Online Store w/ Two Crow Collective
Creative Juice
Despite what you see on the surface, most artists actually miss out on opportunities to maximize their viral moments online. Just a bit of preparation can mean the difference between sales and scrambling... In this episode of Creative Juice, Jack and Circa chat with Jame McElroy from Two Crow Collective about harnessing viral moments and leveraging them in your online store! Learn about turning your creativity into sales, the importance of community-driven content, and the role of storytelling when it comes to your viral content. If you’re looking to capture and convert your...
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EP395: Capitalizing on Viral Moments In Your Online Store w/ Two Crow Collective
Creative Juice
Despite what you see on the surface, most artists actually miss out on opportunities to maximize their viral moments online. Just a bit of preparation can mean the difference between sales and scrambling... In this episode of Creative Juice, Jack and Circa chat with Jame McElroy from Two Crow Collective about harnessing viral moments and leveraging them in your online store! Learn about turning your creativity into sales, the importance of community-driven content, and the role of storytelling when it comes to your viral content. If you’re looking to capture and convert your...
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EP394: Building A Successful Creative Brand with Jame McElroy and Two Crow Collective
Creative Juice
You think e-commerce isn't for you, the musician? Or maybe you just have doubts about its long-term viability. Think again... In this episode of Creative Juice, Jack and Circa catch up with Jame McElroy, founder of Two Crow Collective, who pivoted from the world of band merch into building a successful e-commerce brand! Learn about bootstrapping a brand during COVID, how Jame found success selling shirts online, and what musicians can take away from his journey to build a thriving merch revenue stream! Whether you're trying to grow your income streams or want to level up your...
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EP393: Simple Selling Mistakes Artists Make and How to Avoid Them
Creative Juice
Thinking that your fans will magically buy your music or merch without any effort? It's time to change that mindset... In this episode of Creative Juice, Jack and Circa tackle the common sales mistakes artists make that tank their efforts to sell records, merch, and tickets! Learn about crafting clear and compelling sales messages, tapping into urgency and scarcity, and what it really takes to capture (and keep) your fans' attention! If you're ready to boost your sales without feeling slimy, this episode will give you the tools to get started! DISCOVER: Why Clear Messaging...
info_outlineWhat's up Indies welcome back to Creative Juice, this is the podcast where we cover growing and monetizing your fan base and building your music career with marketing strategies that are working RIGHT NOW based on what we see every day at our music marketing agency and across our community of thousands of artists and bands, I hope you enjoy and subscribe. I'm your host Jack McCarthy and with me as always is my co-captain Circa, what's up dude?
Figuring out how to grow in your music career probably feels somedays like you're trying to hit a moving target. It can be, and here's why.
Theory of constraints - it's a management concept that can be applied to business. It says that a business, whether it's your music career or the restaurant down the street, is limited in achieving its goals by a small number of constraints or bottlenecks. Basically that a business only grows up to its constraint.
And when you apply the Theory of Constraints to a business, you look for the largest constraint or bottleneck to hitting your goals and remove that constraint first.
Business examples - supply constrained (i don't have enough staff) vs demand constrained (i don't have enough customers)
How to apply this
candid conversation
We do this all the time, literally OFTEN because it's so easy to get distracted
different way of fighting shiny object syndrome
Will doing X distract us/get us closer from/to our bigger goal of Y
Ask circ of times he's helped an artist identify their constraints
not new ways to do x, why currently why y isn't working
when you live in your problems, you get blindness
how to look for the one big thing
sidequests and skills - the dirty secret of the fitness industry
attacking your goals head on