Creative Juice
Creative Juice, brought to you by Indepreneur, is a weekly 1-hour podcast dedicated to enabling you to pursue your creative passion. Each week we interview successful independent musicians, music industry professionals, and music marketers to give you an inside look at what it's like to treat your "dream" like your "fallback". We also take you inside whats working now at the cutting edge of music marketing. You'll learn exactly how to gain control, clarity, and confidence in your music career.
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EP349: The 3 Levers of Fan Base Growth
11/19/2024
EP349: The 3 Levers of Fan Base Growth
If you're navigating the music industry as an artist as we head into 2025, your strongest currency is attention. If you know how to harness it... In this episode of Creative Juice, Jack and Circa discuss the three attention levers that your music marketing needs for you to build your business! Learn about creating lasting first impressions, transforming momentary interest into sustained engagement, and the essential stages in taking your audience through a journey that turns fans into customers and advocates! If you want to market your music so that you have a community of fans who stick with you, focusing on their creating, capturing, and monetizing attention is the goal. This episode is the foundation to get you started! DISCOVER: What The Three Key Levers Of Fan Base Growth Are And Why Each One Is Important Why Focusing Just On Getting Attention Is A Common Mistake Among Artists How To Create A Strong First Impression That Sticks With New Fans How To Educate Your Fans With Content That Keeps Them Engaged Where The Buddy System As A Customer Journey Fits Into These Attention Levers How The Stages Of Awareness Affect Fan Engagement And Business Growth How Different Levels Of Fan Awareness Affect Your Business Growth RESOURCES:
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EP348: The First Things You Need to Know About Music Marketing
11/12/2024
EP348: The First Things You Need to Know About Music Marketing
Music marketing is always evolving, always changing with trends in the industry, and whether you're just starting out trying to wrap your head around marketing your music or you're trying to keep on track with your goals, knowing what to focus on can be tough... In this episode of Creative Juice, Jack and Circa go back to foundations to discuss how music marketing should serve your career as an artist! Learn the core goals of effective music marketing, discuss strategies to bridge the gap between your current income and potential music-related income, and explore the three fundamental ways to grow a business! If you're trying to figure out how to lay a solid marketing foundation that truly benefits your music career, this episode will provide the clarity and direction you need. DISCOVER: What The Primary Goal Of Music Marketing Is And How It Should Serve Your Career How To Decrease The Gap Between Your Current Income And Potential Music-Related Earnings What Are The Three Ways To Grow Any Business, Including Your Music Career Which Two Paths You Might Take In Your Music Career And How To Choose The Right One How To Distinguish Between False And Helpful Narratives About Growing Your Fan Base RESOURCES:
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EP347: 6 Ways You Can Monetize Your Fanbase Online Today
11/05/2024
EP347: 6 Ways You Can Monetize Your Fanbase Online Today
For artists with a large (or growing) audience online, one of the biggest questions we hear is "How do I monetize my fan base more effectively?" It’s all about choosing the right monetization paths... In this episode of Creative Juice, Jack and Circa dive into six paths to monetize your online audience, the pros and cons of each approach, and how to stack them for maximum impact! You'll learn about running launches to convert followers into subscribers and customers, how funnels and sales promotions can help you off the revenue rollercoaster, and live show and membership monetization strategies! If you're looking to focus on monetization in your music career in the near future, this episode is a must-listen! DISCOVER: How To Plan And Execute A Launch That Draws In Subscribers And Customers Why New Launches Short Circuit Your Brain To The Work of Monetization What To Consider When Building Offers and Funnels How Sales Promotions Smooth Out Your Revenue What Risks Come With Tour-Related Monetization And How To Navigate Them How To Excel With Your Membership (And Where Most Artists Fall Short) Which Two Types Of Artists Find The Most Success With Streaming Revenue Paths RESOURCES:
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EP346: A Crash Course In Email Marketing for Musicians
10/29/2024
EP346: A Crash Course In Email Marketing for Musicians
Scan your inbox for emails from your favorite artists and you'll probably find "newsletters" packed with too much content, graphics, and calls to action. Artists often miss out on the power of email marketing, but a new platform won't solve the problem... In this episode of Creative Juice, Jack and Circa break down the biggest email marketing levers you can pull to make your email campaigns crush! Learn how to avoid common email marketing mistakes in the music industry, craft subject lines that make your fans beg to open your email, and use strong copywriting throughout your emails to keep your audience hooked. If you're looking to boost your email marketing strategy so that your fans actually read your emails and engage, this episode is your crash course in email marketing for musicians! DISCOVER: What Artists Get Wrong About Email Marketing (And How To Avoid It) How To Write Subject Lines That Compel Fans To Open Your Emails Why You Should Send Your Fans Other People's Content How To Maintain A Consistent Voice Across Multiple Emails Why Simplifying Your Email Strategy Can Lead To Better Engagement What Open Loops Are And How To Use Them To Keep Fans Interested How To Master The P.S. Section In Your Emails RESOURCES:
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EP345: How To Actually Start Selling To Your Fans Online
10/22/2024
EP345: How To Actually Start Selling To Your Fans Online
Think setting up an online store, getting merch, and running ads is all it takes to start selling to your fans? Think again. Marketing and e-commerce is an art itself... In this episode of Creative Juice, Jack and Circa dive deep into the fundamentals of digital marketing and e-commerce to help you sell more to your fans online! Learn about the customer journey of your fans, how to craft compelling offers instead of just selling products, and why decision fatigue can make or break your online store! If you're trying to figure out how to start selling to your fans online and want to do it effectively, this episode will give you the foundations to go from zero sales to customers fast! DISCOVER: How A Customer Journey Framework Converts Fans Into Customers What The Two Paths Of E-commerce Look Like How To Design Offers That Resonate With Your Audience What Decision Fatigue Is And How To Beat It In Your Store How To Use Social Proof To Bolster Your Sales How Selling and Songwriting Tap Into The Same Creativity RESOURCES:
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EP344: Planning Your Black Friday Music Strategy
10/15/2024
EP344: Planning Your Black Friday Music Strategy
Black Friday 2024 is on the horizon, and it's shaping up to be another huge opportunity for artists ready to amplify their sales... In this episode of Creative Juice, Jack and Circa dive into Black Friday sales strategies for artists of all sizes! Learn why Black Friday 2024 is set to be bigger than ever, how holiday promotions can effectively pull sales forward, and why customers are more inclined to buy during this shopping frenzy. Whether you've been selling all year round and want to maximize your store or you're just kicking off your first Black Friday campaign, this episode is jam-packed with strategies to use in your promotion this year! DISCOVER: Why Black Friday 2024 Is Expected To Set New Records How To Use Holiday Promotions To Maximize Your Sales What Motivates Customers To Buy During Black Friday How To Craft Your Offers And Leverage Discounts Effectively Where To Start If You're Planning Your First Black Friday Campaign RESOURCES:
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EP343: Relationship Building, Dealmaking, and Negotiation in Your Music Career
10/08/2024
EP343: Relationship Building, Dealmaking, and Negotiation in Your Music Career
In the music industry, getting a great deal isn't just about negotiating what you want -- it’s also about building relationships! In this episode of Creative Juice, Jack and Circa are joined by special guest Dame Ritter, Director of Communications at Too Lost, to dive deeper into dealmaking and relationship-building in the music industry! Learn about negotiation as a crucial skill, the pitfalls of shortsightedness, and how to negotiate impactful brand deals. If you're curious about how deals differ and why artists today have more leverage than ever, this episode is a must-listen to get insights from Dame’s career and experiences in the industry! DISCOVER: Why Negotiation Is An Undervalued Skill In Music How Dame Navigated Deals At Funk Volume How To Understand And Approach Brand Deals What Makes Relational Deals Different Than Transactional Deals Why Aligning Incentives With Partners Is Crucial For Long-term Success How To View Compromises To Benefit Your Career RESOURCES:
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EP342: The Art of Negotiation In The Music Industry
10/01/2024
EP342: The Art of Negotiation In The Music Industry
Ever wondered how some artists manage to land amazing deals with labels, managers, and partners while others get stuck in nightmare scenarios? It's all about understanding the art of negotiation... In this episode of Creative Juice, Jack and Circa dive into how artists can avoid bad deals and negotiate better ones in the music industry! Learn about navigating contract legalese, identifying standard contracts and potential landmines, understanding the two vantage points of deal-making, adapting your mindset around leverage and value, and the power of saying "no" and walking away. If you're looking to secure deals that truly benefit your career, this episode is packed with the insights and strategies you need to get clear on what you want and how to negotiate for it! DISCOVER: How To Navigate Contract Legalese To Avoid Common Pitfalls What Contracts Landmines To Watch Out For When To Use Different Negotiating Tactics Based On Your Situation In The Industry Why Understanding Your Leverage And Value Is Crucial In Negotiations How The Ability To Walk Away Can Be Your Greatest Strength In Deal-making RESOURCES:
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EP341: Using Viral Giveaways To Grow Your Fan Base
09/24/2024
EP341: Using Viral Giveaways To Grow Your Fan Base
Ever thought about using giveaways to build up your fan base? If you've watched other contests and giveaways that artists run online, you'll see it's just about giving something away... In this episode of Creative Juice, Jack and Circa unpack how to use viral giveaways to massively grow your audience! Learn how to select the perfect prizes that pull in your fans, amplify the virality of your contest with bonuses, and the art of follow-up that keeps fans engaged! If you're launching a giveaway but worried about just attracting freebie seekers, this episode will show you how to plan, execute, and capitalize on a viral contest that works! DISCOVER: How To Choose Prizes That Act As A Magnet For Your Target Audience When To Implement Giveaways In Your Music Career What Tactics Increase The Chances Of Your Giveaway Getting Traction Why Consolation Prizes Can Be A Game Changer For Monetization How To Maintain High Engagement With Your Fans During And After The Contest RESOURCES:
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EP340: How To Tame YOur Wildest Music Marketing Ideas
09/17/2024
EP340: How To Tame YOur Wildest Music Marketing Ideas
Got a head full of wild marketing ideas but not sure which ones will actually work? Creativity can be a double-edged sword in music marketing - it can lead to brilliant campaigns in the best case but also can bring NO results in the worst case... In this episode of Creative Juice, Jack and Circa explore how to tap into your creativity without letting your marketing efforts go off the rails! Learn why sticking to marketing fundamentals is crucial and what key questions you should ask about your audience growth, subscribers, customers, and how to capitalize on opportunities in your fan base! If you want to make sure your most creative marketing ideas actually get results, this episode is your guide to planning and executing! DISCOVER: Why Artists Need To Balance Creativity With Marketing Fundamentals What Critical Questions To Ask About Your Fans To Guide Your Marketing Strategies Why We Read Old Copywriting Books How To Assess Which Of Your Creative Ideas Will Actually Engage Your Fans Why Not All Opportunities Are Opportunities RESOURCES:
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EP339: What We Learned From Our Biggest Music Marketing Case Studies
09/10/2024
EP339: What We Learned From Our Biggest Music Marketing Case Studies
For artists and their teams that are planning launches, tours, marketing services, merch, and EVERYTHING else that fits into a music career, there's a lot to figure out! Here are a few helpful stories to clear the path... In this episode of Creative Juice, Jack and Circa share stories and lessons learned from our biggest case studies from our music marketing agency IndieX! Learn how to utilize all your marketing channels, maximize your merch drops and offers, sell out your tours, and leverage name recognition to hit your marketing goals! If you want to shortcut your learning curve and organize your marketing, take a few lessons from our agency clients in this episode! DISCOVER: How Artists Can Get Off The Revenue Rollercoaster What You Can Do To Sell Records at a Premium Why You Should Only Pay Attention to ONE Metric When It Comes To Ad Frequency How PR and Paid Social Work Together RESOURCES:
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EP338: Understanding The Pace of Your Audience Growth
09/03/2024
EP338: Understanding The Pace of Your Audience Growth
Using paid ads is a powerful way to market your music online but the results aren't ever black and white and it's not as simple as turning on a campaign and "growing a fan base in your sleep"... In this episode of Creative Juice, Jack and Circa discuss how to analyze your advertising efforts and growth so that you understand the pace of your audience growth! Learn about the goals of advertising from top to bottom, finding your hero ad, and how to tap into customer journey marketing in your music career! If you've ever felt discouraged by the speed of your fan base growth and want to set yourself up for success in the future, this episode is for you! DISCOVER: What Artists Need To Know About The Pace of Audience Growth When Advertising Why You Should Be Polarizing In Your Online Presence What To Look For In a "Hero" Ad For Your Music How To Analyze Fan Engagement At Every Level of Your Marketing What Traps Artists Fall Into When Calling Fans To Action RESOURCES:
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EP337: The Long Game And The Road To Profitability As An Artist
08/27/2024
EP337: The Long Game And The Road To Profitability As An Artist
The journey to profitability for artists and bands can feel more like a marathon than a sprint and marketing is not a silver bullet...but many artists expect marketing to perform miracles! In this episode of Creative Juice, Jack and Circa discuss how marketing fits into a music career with a measured, realistic approach and explore the blend of making art and making a living! Learn how to manage and set goals with the two essential resources every artist must invest, why artists are uniquely positioned to excel at marketing, and the smart way to analyze your vanity metrics! If you want to make music and make it a profitable venture, this episode will help you see the long game and how to attack it! DISCOVER: Why The Path To Profitability In Music Requires A Long-term Perspective How To Set Realistic Goals At The Intersection Of Art And Commerce What Resources You Need To Invest In Your Marketing What ROI To Look For On Your Time And Capital How To Use Vanity Metrics Intelligently Why Your Marketing Efforts Should Always Enhance Your Creativity Why Artists Are Uniquely Built To Be Great Marketers RESOURCES:
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EP336: What's Working Now With Paid Social in Music Marketing
08/20/2024
EP336: What's Working Now With Paid Social in Music Marketing
Strategies for running successful paid advertising campaigns for your music can feel like a rollercoaster of changing best practices. It's hard for artists to keep up with what's working today... In this episode of Creative Juice, Jack is joined by IndieX Agency Strategist Ande Hunter for a tactical episode to teach you what's working today for our clients in their paid social ad campaigns! Swipe our current standard practices for Spotify growth campaigns, tour marketing, ad testing, how to target your fans effectively, and how we use retargeting for the most impact! If you've ever felt lost trying to navigate the current best practices when it comes to Meta advertising, use these tips straight out of our agency playbooks to help you run your campaigns with confidence! DISCOVER: How We Approach Retargeting Strategy In 2024 When To Use Interest Targeting vs Broad Targeting What Audiences Should You Target In Your Sales Promotions What Ad Campaign Structure Is Currently Working For Driving Streams How To Plan and Budget Your Tour Marketing Ad Campaigns RESOURCES:
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EP335: Making The Most of Your Merch and Products
08/13/2024
EP335: Making The Most of Your Merch and Products
Want to maximize the potential of your merch store sales? Even a small set of products can go a long way... In this episode of Creative Juice, Jack and Circa dive deep into strategies artists can use to make the most of their merch to boost your online sales! Learn how to use vinyl and CD variants, as well as limited runs, to drive sales, catch the attention of various customer avatars within your fan base, and reskin and refresh your offers to breathe new life into your marketing campaigns. Whether you've got a merch store with tons of products or just a few offers, the tips in this episode will help you increase the reach and impact of your merch! DISCOVER: How To Use Vinyl And CD Variants And Limited Runs In Your Marketing How To Design Offers For Different Customer Avatars Within Your Fan Base Why New Ad Creative Tests Will Increase Your Sales How To Reskin Your Offers Around The Calendar RESOURCES:
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EP334: Leveraging Trendjacking In Music Marketing
08/06/2024
EP334: Leveraging Trendjacking In Music Marketing
Musicians often ask how to capitalize on trends in their marketing without coming off as gross, insincere, or opportunistic. But the process of trendjacking for artists is subtle... In this episode of Creative Juice, Jack and Circa explore how and when artists can tap into current trends and news to enhance their music marketing! Learn what musicians can take away from comedians, who have free reign over trends, why trendjacking is NOT a quick fix for problems in your marketing, and understand how news and current events influence your fans' online behavior! If you want to engage with trends in a way that feels genuine to you and your fans, tune into this episode for strategies to approach trendjacking the right way! DISCOVER: How To Use Subtle Trendjacking In Your Music Career What Musicians Can Learn From Comedians About Handling Trending Topics Why Trendjacking Isn’t A Solution For Marketing Infrastructure Problems How Current Events Shape Fan Interactions And Behaviors Online What Strategies Work Best For Integrating Trends Authentically Into Your Promotions RESOURCES:
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EP333: How to Promote Gated Content To Your Fans
07/30/2024
EP333: How to Promote Gated Content To Your Fans
Gated content can be a powerful way to turn fans into subscribers and customers, but most artists quickly realize it's not as easy as picking out a type of content and striking up a Patreon membership... In this episode of Creative Juice, Jack and Circa dive into how to market gated content effectively and how to decide what's right for your music business and fans! Learn the mistakes artists make when gating exclusive music, videos, and other content and how to tease gated content with hooks and messaging that get attention straight from a client case study from our agency, IndieX! Whether you’re just starting out with gated content or looking to enhance your current strategy, this episode is packed with strategies that you can put into practice today! DISCOVER: How To Choose The Right Content To Gate Why Unique Hooks Make The Biggest Impact With Gated Content How To Choose Between Opt-ins, Memberships, And Paywalls What Can Make Your Free Offers Feel Exclusive And Enticing How To Effectively Tease Your Gated Content To Spark Interest Why The Music Industry Misses When It Comes To Bribes and Memberships What You Can Learn From Creators Like Podcasters, YouTubers, And Comedians RESOURCES:
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EP332: Using Your Music Releases As Launchpads
07/23/2024
EP332: Using Your Music Releases As Launchpads
Even in the current singles landscape of music, album launches are viewed as a big opportunity to grow your audience and your business. There's another opportunity with album launches that many artists miss... In this episode of Creative Juice, join Jack and Circa as they discuss how to use music releases like EP and album drops as launchpads for your future marketing initiatives! Learn how launches can boost the stages of the fan journey, build your ecosystem, and the biggest mistakes artists make when it comes to launches! If you're planning a big milestone campaign like an album or EP launch, this episode will help you position your release for the most success and as a launchpad for your music business in the long run! DISCOVER: Why Launches Boost The Stages Of The Fan Journey What Mindset Shifts Artists Need To Make When It Comes To Launches How Audiences Move In Your Business What Offers To Build For Different Kinds Of Audiences RESOURCES:
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EP331: Picking Marketing Channels As An Artist
07/16/2024
EP331: Picking Marketing Channels As An Artist
Are you wondering where to focus your marketing efforts for your next single release, album launch, tour, or merch drop? There are a ton of channels that you could use to reach your fans. Which will serve you best in your music career? In this episode of Creative Juice, Jack and Circa break down a step-by-step process to help you pick the best marketing channels for your next offer- no matter what it is! Learn how to analyze your offers, determine which fans would love it, and how to laser target them so that your next marketing campaign makes a big impact! If you've ever felt overwhelmed about how social media, ads, email, text marketing, and everything else should fit together in your marketing campaigns, let this episode be your roadmap! DISCOVER: How To Analyze Your Offer Based On Your Funnel What Questions To Ask Yourself When Planning Campaigns When To Use One Marketing Channel Vs Many Channels How To Talk To Your Fans On Social, Email, Text, and Ads How To Carve Out New Channels Ahead Of Music Career Milestones RESOURCES:
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EP330: How One Song Can Change Your Marketing
07/09/2024
EP330: How One Song Can Change Your Marketing
Sick and tired of feeling like you're on the content creation and release cycle hamster wheel with your music? Consistency is important, but there is a light at the end of the tunnel... In this episode of Creative Juice, Jack and Circa talk about the flipside of content quantity and how one piece of great content can drive the majority of your audience growth! Learn why businesses of all kinds repeat their most successful ads, how to pick your best music to pull new fans into your world, and the marketing formula for evergreen videos that work for the long haul! If you're looking for a strategy that will set you up to attract new fans with less content creation work, this episode is a must-listen with lessons from our agency and community that you can apply today! DISCOVER: What The Real Goal of Producing Content and Singles Is The Social Psychology of Great Music Content Online How Organic Traction Feeds Your Paid Ads and Evergreen Marketing Why E-commerce Brands Focus On One Product (And Why The Ones That Don't Fail) What You Can Learn From JG Wentworth, Kellogg's, Disney, and Other Successful Advertisers RESOURCES:
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EP329: How To Not Burn Out Your Fan Base
07/02/2024
EP329: How To Not Burn Out Your Fan Base
Worried about overwhelming your fans with too many asks, too many offers, too much content or the wrong kind? Avoid burning out your fans by tapping into the art of nurturing... In this episode of Creative Juice, Jack and Circa dive into one of the most overlooked aspects of music marketing—nurturing your fans. Learn about nurturing as a central stage in the fan customer journey for artists at both early and later career stages, the common trap when prioritizing monetization, and example nurturing strategies that you can implement in your music marketing today! Want to ensure your ensure your fans stay excited and engaged without feeling bombarded? This episode will help you pick a nurturing path to build and expand upon so that your fans are always getting value from you! DISCOVER: Why Nurturing Is Crucial In The Fan Customer Journey How To Identify If You're Testing Content Or Actually Nurturing Your Fan Base What Practical Nurturing Strategies You Can Start Using Today In Your Music Marketing Where To Nurture Your Customers Outside Of Social Media Why Throwback Content Is A Hidden Goldmine RESOURCES:
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EP328: The Truth About Data And Your Music Career
06/25/2024
EP328: The Truth About Data And Your Music Career
It's 2024 and it's time to stop using data as a buzzword and start using it to actually grow your music career... In this episode of Creative Juice, join Jack and Circa for a discussion on the truth about data and its impact on your music career! Learn how the music industry typically collects and uses data, where it falls short, and how to use actionable data to build your fan base, get more people to hear your music, and build revenue streams as an artist! If you want to avoid gathering data that collects dust or overcome the overwhelm of taking action on your marketing data, this episode is a must listen whether you've got tons of fans or are just starting out! DISCOVER: What Data The Music Industry Focuses On The Difference Between "Is" and "Ought" Data How B2b and B2c Data Is Used In Music Why Data Consolidation Is Important For Artists How To Leverage Your Owned Media and Customer Data To Grow RESOURCES:
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EP327: Let's Talk About Spotify Growth
06/18/2024
EP327: Let's Talk About Spotify Growth
Spotify is hotly debated and discussed right now...from royalty fairness and artist equity, to FTC complaints, publishing, and its CEO, so let's actually talk about GROWING on Spotify instead... In this episode of Creative Juice, Jack and Circa discuss the latest digital marketing strategies that we teach artists and use for growing an audience on Spotify at our agency! Learn about the brand criteria for Spotify growth with digital marketing, where your content plays a role, and the paid traffic strategies that are working best for artists right now! If you're looking for a refresher on Spotify growth strategies to test and deploy in your music career, tap into this episode to get the latest ground report from our music marketing agency team! DISCOVER: Why Growing On Spotify And Getting An ROI Is So Challenging What Data The Spotify Algorithm Looks For What Paid And Organic Digital Strategies To Use For Spotify Growth The Pros And Cons Of Growing An Audience On Spotify When To Use Traffic Vs Conversions Campaigns In Meta Ads For Driving Streaming Growth RESOURCES: Get Our FREE Spotify Growth Starting Line Guide
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EP326: We Grew An Artist's Revenue 15x To Prove It Wasn't A Fluke
06/11/2024
EP326: We Grew An Artist's Revenue 15x To Prove It Wasn't A Fluke
Knowing what marketing efforts to focus on can be the difference between adding hundreds of thousands in sales or spinning your wheels on another "great" idea for your music career. Here's how to know the difference... In this episode of Creative Juice, Jack and Circa break down how we added over $300k in annual revenue and 15x'd the sales of one of our agency clients at IndieX! Learn the levers we pulled to capitalize on their two album releases with paid traffic campaigns on social media, exclusive vinyl variants, and a calendar of profit maximizer sales promotions... If you're looking to pull out all the stops in using digital marketing in your music career, this episode is a MUST listen! DISCOVER: How We Grew An Artist Revenue 15x Why Qualitative Engagement Is An Indicator For Monetization Potential How Release Cadence Impacts Sales What To Do When Your Merch Doesn't Sell Out How To Structure Your Sales Promotional Calendar For Profit RESOURCES: — — About 300k fans across social Ran sales promotion first to existing fans: $11,834.07 total store revenue that month He did 8k the previous year in ecommerce sales He was doing around $2000/mo in ecommerce when he came to work with us Here's the levers we pulled to 15x his revenue to $312,158.12 total store revenue last year 2 album releases in that time Cold sales ads for CDs and Vinyl (edited) Warm sales ads for CDs, Vinyl and soft cloth Sales promos every 6 weeks Sales promos alternate between new vinyl variants and new soft cloth launches Nurturing email every week sales promos as profit maximizes qualitative engagement as a monetization opportunity release cadence importance make more offers, let them be scarce, sell out sell out your stock on the road as extra stock
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EP325: The 1 Reason Artists Don't Grow
06/04/2024
EP325: The 1 Reason Artists Don't Grow
Ever wondered why some artists never seem to grow? The answer might be simpler than you think: they never start. Procrastination could be your biggest barrier to success... In this eye-opening episode of Creative Juice, Jack and Circa tackle the #1 reason artists don't grow—failure to take the first steps towards growth! Learn about the psychology of procrastination in a music career and practical strategies to overcome it, the importance of being willing to experiment with marketing, releases, and content, how to focus on actions that move your business forward! Whether you're debuting your first track or you’re an artist with millions of fans, this episode is packed with insights on how to take action on new opportunities, overcome limiting beliefs, and start pursuing your goals! DISCOVER: How To Break Through Procrastination At Any Career Stage What Experimental Approaches Can Help You Move Past The Starting Line In Your Music Career Where To Focus Your Efforts To Propel Your Music Business Forward How AI Can Be Experimentally Used To Build Systems And Tools How To Learn To Effectively Use New Tools Fast Why Artists Fail To Act On Additional Opportunities As They Grow How Limiting Beliefs Can Hold You Back And Strategies To Overcome Them RESOURCES:
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EP324: 10 Music Marketing Lessons I Wish I Knew Sooner
05/28/2024
EP324: 10 Music Marketing Lessons I Wish I Knew Sooner
Lessons in the music industry show up through different paths…some are taught, some are fought through success and failure, and others are caught from experimentation… In this episode of Creative Juice, Jack and Circa unpack ten music marketing and music business lessons to help shorten the learning curve to success in your creative career! From picking the best music to lead your marketing to brand building, people problems, and capturing viral audiences, there’s a lot of ground to cover from our 8 years of running a music marketing agency. If you want a leg up that blogs and textbooks can’t give you, let the lessons in this episode point you in the right direction for navigating music marketing and the industry! DISCOVER: Why Some Music Just Isn't Marketable and How To Select Your Best Music Where Music Videos REALLY Fit Into Your Marketing Strategy Why Social Media Virality Doesn’t Always Equal Easy Monetization How Repetition Is Key In Your Online Marketing Why People Problems And Bad Strategy Go Hand In Hand In Music Why The Belief That Music Is Recession-Proof Is A Myth How The Pareto Principle Applies To Artists RESOURCES:
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EP323: What Musicians Can Learn From Tabloids and Celebrity Gossip
05/21/2024
EP323: What Musicians Can Learn From Tabloids and Celebrity Gossip
A simple trip to the grocery store today could change the course of your music career. Don't believe it? In this episode of Creative Juice, Jack and Circa talk all about how musicians need to tap into audience attention online and how tabloids and celebrity gossip can help! Learn why artists struggle to command attention, what terrible copywriting on social media looks like, how to write headlines that capture the attention of your fans, and tips for making your music releases, tours, merch, and content newsworthy! If you want to stand out online among all the content noise, apply the lessons from this episode to your social media strategy and finally bridge the gap between the attention of strangers and fans! DISCOVER: Why Many Artists Fail To Grab Attention Online How Terrible Copywriting On Social Media Is Costing You Fans How Tabloids, Reddit and Celebrity Gossip Can Help You Write Amazing Headlines How To Make Your Music Releases Newsworthy Where To Find Inspiration Outside Of Music For Your Copywriting The Difference Between Capturing The Attention Of Fans Vs. Strangers Why Insane Clown Posse Is The "World's Most Hated Band" How To Use True Stories To Create Real Connection With Your Audience RESOURCES:
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EP322: Reverse Engineering Your Music Business Growth
05/14/2024
EP322: Reverse Engineering Your Music Business Growth
For artists trying to build their music careers by growing and monetizing a fan base, improving the music itself is not always the best starting point... In this episode of Creative Juice, Jack and Circa discuss how to reverse engineer your music business growth by improving the processes that help you create, capture, and monetize your fans' attention! Learn why only focusing on developing your product might get you stuck at the starting line, how to set achievable goals to release music and content, and to structure offers and promotional cadences based on real fan feedback! If you want to fine-tune the processes that will actually grow and scale your fan base and your career, the insights from this episode have you covered! DISCOVER: How Circa Started Indepreneur With Personal Conversations Why Growth Isn't Solely About Creating Better Music How To Set Realistic Goals For Long-term Success How To Use A 9-word Email To Engage Your Audience Effectively How To Build And Reverse Engineer A Promotional Cadence That Fits Your Strategy What Artists Can Learn From Taylor Swift About Maximizing The Value Of A Release RESOURCES:
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EP321: Before You Released Your Next Single
05/07/2024
EP321: Before You Released Your Next Single
Are you gearing up to release your next single? Don't pick your release date until you maximize your efforts in the stages before, during, and after the launch! In this episode of Creative Juice, Jack and Circa pick apart the foundations of single releases so that you can plan your waterfall releases to have the biggest impact. Learn about the myth of fast releases, dive deep into what assets and content you should have ready for both pre-release and ongoing marketing efforts, and best practices for distribution and effective pitching to playlists! Before dropping your next song, let this episode be your checklist with strategies and tips to make it your most successful release yet! DISCOVER: What Assets And Content You Need For An Impactful Pre-Release And Post-Marketing Best Practices For Distribution And Timing How To Utilize Spotify For Artists For Playlist Pitching What Spotify's Audio Profiling Means For Your Tracks In The Recommendation Engine When To Consider Pre-save Campaigns Why Post-marketing Is The Most Critical Phase Of Your Release Strategy When To Consider Using Paid Traffic To Boost Your Visibility RESOURCES:
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EP320: Removing The Bottlenecks from Your Music Business
04/30/2024
EP320: Removing The Bottlenecks from Your Music Business
Are bottlenecks in your creative business slowing down your progress? Identifying and removing these barriers can be the key to unlocking your creative output AND fan base growth... In this special episode of Creative Juice, Jack is joined by Jonah McLean (aka DUX), a lead strategist and coach from our IndieFounder program, to dive into the most common bottlenecks he finds in artists' creative businesses! Learn from Jonah's experience consulting and coaching hundreds of artists and explore the three biggest bottlenecks he's observed in music marketing, from the challenges musicians face after an initial burst of audience growth to the paralysis caused by indecision and overthinking! If you're stuck in your music career growth and not sure why, this episode covers it all. From simplifying your music business systems to managing your work and failing forward in your marketing, use these tips to get yourself back on track! DISCOVER: How To Tackle The Three Biggest Bottlenecks Jonah Sees Musicians Face Where Artists Struggle After Initial Audience Growth How To Handle Indecision And Overthinking To Keep Your Projects Moving Why Failure Your Most Powerful Marketing Tool How To Simplify Your Music Business Systems What You Can Learn From Tim Ferriss and A Simple To Do List RESOURCES:
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