Creative Juice
Creative Juice, brought to you by Indepreneur, is a weekly 1-hour podcast dedicated to enabling you to pursue your creative passion. Each week we interview successful independent musicians, music industry professionals, and music marketers to give you an inside look at what it's like to treat your "dream" like your "fallback". We also take you inside whats working now at the cutting edge of music marketing. You'll learn exactly how to gain control, clarity, and confidence in your music career.
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EP408: Your 2026 Music Marketing Domination Plan
01/06/2026
EP408: Your 2026 Music Marketing Domination Plan
Planning your music career for the next year doesn't have to be a brain-melting task, but it does take some reflection to nail your strategy... In this episode of Creative Juice, Jack and Circa provide a planning framework to help you dominate your music marketing in 2026. Learn about auditing your past year, setting realistic and achievable goals, and aligning your activities with long-term success. Discover how to harness your best habits and navigate your path with a clear approach to growing, capturing, and monetizing your audience! If you're ready to turn your dreams into an actual plan for the new year, this episode will guide you toward creating an epic 2026 for your music career! DISCOVER: Why It's Crucial To Audit Your Past Year Before Planning Ahead How To Set Goals That Excite You And Work What The Three Main Channels Of The Buddy System Can Do For Your Growth How To Reverse Engineer Your Monthly And Weekly Actions Why Focusing On Habits Is More Effective Than Checking Off Tasks What Difference Framing Makes When You Fall Short How To Stay Flexible When You Need To Pivot RESOURCES:
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EP407: What 2026 Holds For Indies and The Music Industry
12/30/2025
EP407: What 2026 Holds For Indies and The Music Industry
Wondering what 2026 will hold for your music career and the music industry as a whole? In this episode of Creative Juice, Jack and Circa dive into the future with their 2026 predictions, focusing on how AI is set to revolutionize the music industry! Learn about the implications of AI development on copyrights, how artists can leverage these tools, and why the so-called "AI Wars" are coming to the industry! Whether you're just curious about AI in music or worried about its impact on your career, this episode is a must listen for staying ahead of the curve! DISCOVER: Why Warner's Deal With Suno Is A Big Deal For Music AI How Open Source AI Models Could Change The Landscape for Suno What Musicians Need To Rethink About Copyright Protection In The AI Era How AI Tools Can Be A Creative Ally Rather Than A Threat Why You Shouldn't Rely On Old Models Of Monetizing Music When We Might See The Shift Away From Traditional Record Labels How The Line Between Consumers And Artists Is Blurring RESOURCES:
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EP406: 2026 Music Marketing Predictions
12/23/2025
EP406: 2026 Music Marketing Predictions
The music industry is constantly evolving, that should come as no shock. And 2026 is shaping up to be a pivotal year... In this episode of Creative Juice, Jack and Circa kick off our year-end predictions series, where they share insights into the future of music marketing, industry trends, and beyond! Learn about how the future role of AI, changes in advertising strategies, and direct-to-fan trends can impact your music career! Whether you're plotting your 2026 game plan or simply curious about what's on the horizon, this episode will give you our insights to help you stay ahead in the new year! DISCOVER: Why Content Diversity Will Be Key In Your 2026 Ad Strategy How AI Is Reshaping The Music Industry And What It Means For Artists Why Direct To Fan Isn't As Straightforward As It Seems What Potential Grifts In Music AI Tooling Should Be On Your Radar How To Think Critically About Anti-AI Narratives In Music What You Can Learn From Past Technology Shifts To Prepare For The Future RESOURCES:
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EP405: Ask Me Anything: Music Marketing Q&A For Serious Artists
12/16/2025
EP405: Ask Me Anything: Music Marketing Q&A For Serious Artists
Got music marketing questions? We've got answers... In this episode of Creative Juice, Jack and Circa answer some burning questions from our community about music marketing strategies in a special Q&A episode! Learn about when DSP ads actually make sense, how to get your band on board with e-commerce, and tactics for leveraging live streams for growth! This Q&A episode is your go-to guide for pushing forward! DISCOVER: When To Use DSP Ads In Your Marketing How To Convince Your Band It's Time To Dive Into E-commerce Why And When Retargeting Ads Still Work Why Documenting Your Creative Process Now Will Benefit Future Releases How To Utilize Live Streams To Move Fans Through Your Funnel When To Focus On Small, High Quality Content Improvements What To Consider Before Dropping Cash On A Big Budget Music Video RESOURCES:
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EP404: Holiday Marketing For Artists To Kick Start Your Season
12/10/2025
EP404: Holiday Marketing For Artists To Kick Start Your Season
As the holiday season lights up, are you switching off on your music career? Spoiler: You shouldn't be! In this episode of Creative Juice, Jack and Circa talk holiday marketing strategies to keep your fan base engaged and your music career thriving while the rest of the industry takes a break. Learn about creative holiday offers, sales promotions, and strategies that can keep your online store active even when the music industry is snoozing through the holiday season! If you're ready to tap into the holiday season to boost your e-commerce sales, this episode is packed with offers that you can use starting right now! DISCOVER: How A Mystery Bag Can Clear Out Your Merch Overstock What Makes Gift Cards And Store Credit A Fan-Favorite How To Use Store Cash Coupons And Unlock Sales Potential What New Year's Offers To Run To Get Fans Buying How To Present Your 2026 Plans In A Way That Fans Want To Support Why Every Sale Is A Chance To Connect With Your Fans RESOURCES:
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BONUS EPISODE: Marketing, Email, and AI with Jack McCarthy (GigGab Podcast Guest Spot)
12/05/2025
BONUS EPISODE: Marketing, Email, and AI with Jack McCarthy (GigGab Podcast Guest Spot)
On this bonus episode of Creative Juice, Jack McCarthy joins Dave Hamilton as a guest on Gig Gab to dig into the real business of music, how to grow attention, capture it, and convert it into lasting fan relationships. You’ll learn why the right material works, how to transform inspiration into your own content, and why audio quality matters less than energy when you’re trying to make fans say, “who is this band?” It’s about creating cultural moments, fueling FOMO, and turning one-time listeners into repeat buyers. This is where “Always Be Performing” extends beyond the stage into every piece of marketing you share. From building email and SMS lists to flattening the revenue rollercoaster with calendars and consistent outreach, you’ll see how indie artists can move from surviving to thriving. Jack and Dave walk through practical strategies like dissecting viral hits, harnessing UGC, and even using AI to smash blank page syndrome. You’ll hear why you’re probably not being “salesy” enough, and how treating your marketing as another form of performance makes it feel authentic, not forced. If you’re ready to stand out in a noisy world, this episode shows you how.
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EP403: Evolving Thoughts On AI and The Music Industry
12/02/2025
EP403: Evolving Thoughts On AI and The Music Industry
With a ton of discussion around the music industry about AI tools like Suno and Udio, copyright, labels, and lawsuits, there's a lot for artists to unpack and wrap their heads around... In this episode of Creative Juice, Jack and Circa discuss our evolving thoughts on the role of AI in music creation! Learn about the convergence of AI and art, the democratization of music production, and how learning about these tools might affect your journey as an artist! If you’re curious about where AI technology is taking the industry, this episode is a must-listen! DISCOVER: Where AI Tools Are Becoming Essential Parts Of Artists' Workflows What The Rise Of Music AI Means For Record Labels And Indies How Tastemakers And Curators Will Become More Important Than Ever Why The Future Of Music Involves Audience And Creator Blending What You Can Do Now During AI Adoption In The Music Industry Why You Should Experiment With AI Tools In Your Creative Process RESOURCES:
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EP402: 4 Ways To Beat 99% of Artists
11/25/2025
EP402: 4 Ways To Beat 99% of Artists
Want to crush it as an artist and stay on top of your game? Here's what to pay attention to today... In this episode of Creative Juice, Jack and Circa break down four key tactics to help you dominate in your music career by focusing on what most artists aren't willing to do! Learn about creating daily, viewing your fanbase as a customer base, advertising continuously, and utilizing AI tools to stay sharp and creative! Whether you’re looking to elevate your music career or just want practical advice to keep you ahead, this episode is packed with strategies to help you stand out! DISCOVER: How To Create A Piece Of Content Every Single Day Without Getting Burned Out Why Thinking Of Your Fans As Customers Changes Everything What Happens When You Always Keep Advertising How Music Industry Norms Hold Back Indie Artists What You Can Achieve By Turning AI Into Your Creative Playground RESOURCES:
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EP401: What Meta's Andromeda Update Means For Musicians
11/18/2025
EP401: What Meta's Andromeda Update Means For Musicians
Are Facebook and Instagram acting up and sending your ad results into a tailspin? It's time to get to the bottom of it... In this episode of Creative Juice, Jack and Circa break down major updates to Meta's advertising platform that every musician needs to know! Learn about the new Meta Andromeda system that's changing how ads are served on Facebook and Instagram, the effects of AI-generated content, and what these shifts mean for your music marketing strategies moving forward! If you want your Facebook and Instagram ads to reach the right audiences and drive new listeners, fans, and sales, this episode is a must-listen to stay ahead of the curve! DISCOVER: How Meta's Andromeda System Is Changing Ad Delivery Why Your Ad Targeting Strategies Need A Refresh What Creative Diversification Means For Your Campaigns Why Broad Targeting On Meta's Platform Is Optimal What Role AI Features Play In Your Ad Strategy How To Set Up Audience Segments For Better Insights RESOURCES:
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EP400: How To Get Out Of A Content Creation Slump
11/11/2025
EP400: How To Get Out Of A Content Creation Slump
Sick of staring at the blank page when it comes to content to promote your music? You're not alone and it's time to get your creative spark back! In this episode of Creative Juice, Jack and Circa tackle content creation slumps to help you get on track when creative the well runs dry! Learn strategies that can help you out of a rut and start creating with passion again, whether you’re crafting songs or cranking out social media content! Whether you're feeling stuck or just need a new approach to the content side of your music career, this episode is packed to spark your creativity! DISCOVER: Why Conventional Wisdom On Writer's Block Might Not Actually Work How Uninformed Optimism Can Fuel Your Initial Creative Burst Why Hitting Goals Can Sometimes Lead To Creative Burnout How Finding Motivation In Spite And Clout Can Reignite Your Drive What Role Music Discovery Plays In Overcoming Music Creation Slumps How To Tap Into Current Conversations For Social Media Inspiration Why Stepping Away Might Actually Reset Your Creative Mindset RESOURCES:
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EP399: Building Simplicity into Your Music Career
11/04/2025
EP399: Building Simplicity into Your Music Career
Simplicity is key, but as artists, why does it feel like we always make things more complicated than they need to be? In this episode of Creative Juice, Jack and Circa dive into the art of simplifying your music career and marketing strategies! Learn about how complexity can become a roadblock and why stripping ideas down to their core is a game-changer with insights from programming, business, and real artist stories! If you find yourself stuck in the weeds in your music career and want to get back to basics, this episode is your guide to doing less with more impact! DISCOVER: Why Complexity Can Slow Down Your Music Career How Great Communicators Simplify Their Messages What Accidental Complexity Is And Why It’s A Problem How To Identify Unnecessary Steps In Your Marketing Plans When Simplicity Leads To Better Systems And Processes How To Avoid Over-Engineering Your Projects Why Essential Complexity Is The Only Complexity You Need RESOURCES:
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EP398: My Music Career Isn't Growing, What I Do Fix?
10/28/2025
EP398: My Music Career Isn't Growing, What I Do Fix?
Feel like your music career is hitting a wall and you don't know what to fix? This is more common for artists than you might think... In this episode of Creative Juice, Jack and Circa break down the stages of your music career where you might be stuck and how to identify what's causing the bottleneck! Learn about the Buddy System, how to assess where your fanbase growth is stalling, and where to prioritize your efforts for growth! Whether you're trying to get more eyes on your music, get your fans excited, or finally start making money for your efforts, this episode has insights you can't miss to get on track with a strategy that works for your stage of growth! DISCOVER: How To Know If You're Boring Your Potential Fans Why You Need To Bribe Your Fans To Capture Attention What You Might Be Missing With Monetizing Your Audience Why Big Artists Might Have Huge Social Media Numbers But No Loyal Fans What Separates Thriving Indie Artists From Those Who Stall Out How Major Artists Hit Plateaus Even With Label Support Why Your Manager Or Label Might Be Giving You The Wrong Advice RESOURCES:
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EP397: The Unfair Advantage of Artists and Creatives
10/21/2025
EP397: The Unfair Advantage of Artists and Creatives
Every type of business has pros and cons, but for artists, your biggest advantages are actually hiding in plain sight... In this episode of Creative Juice, Jack and Circa discuss the unique edge that artists have in their careers compared to tons of other businesses! Learn about the creative advantages artists have, how to harness them beyond music making, and how to leverage them as a tool in your business arsenal! If you're looking for a few levers to help you define your music career, this episode sheds new light on how to take control of your business! DISCOVER: Why Your Captive Audience Is A Gold Mine How To Break Free From The Constraints of Being "Just An Artist" What It Means To Transition From Artist To Content Creator How To Succeed In A Content-First World What Stops Most Artists From Reaching Their Business Goals How To Build Loyalty And Diversify Your Revenue Streams At The Same Time RESOURCES:
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EP396: Black Friday 2025 Preparation and Countdown For Artists
10/14/2025
EP396: Black Friday 2025 Preparation and Countdown For Artists
Are you ready to crush it this Black Friday or will you be like most artists and let it pass you by like last year? In this episode of Creative Juice, Jack and Circa lay out everything you need to know to prepare for a killer Black Friday sale to boost your revenue big time! Learn about the nuts and bolts of Black Friday planning, the power of scarcity and urgency, and why you should start prepping six weeks ahead! If you want to tap into the biggest sales season of the year and maximize sales for your merch and music online, this episode is your checklist! DISCOVER: Why Early Preparation Is Key For A Stress-free Sale How Black Friday Can Make Up A Significant Chunk Of Your Annual Revenue What Segmenting Your Offers By Fan Type Can Do For Your Sales How To Use Scarcity Alongside Urgency To Drive Sales When To Start Your Sales Early For Maximum Impact Why Having An Engaging Black Friday Narrative Helps You Stand Out How To Use Organic Content And Email Marketing To Pump Up Your Sale RESOURCES:
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EP395: Capitalizing on Viral Moments In Your Online Store w/ Two Crow Collective
10/07/2025
EP395: Capitalizing on Viral Moments In Your Online Store w/ Two Crow Collective
Despite what you see on the surface, most artists actually miss out on opportunities to maximize their viral moments online. Just a bit of preparation can mean the difference between sales and scrambling... In this episode of Creative Juice, Jack and Circa chat with Jame McElroy from Two Crow Collective about harnessing viral moments and leveraging them in your online store! Learn about turning your creativity into sales, the importance of community-driven content, and the role of storytelling when it comes to your viral content. If you’re looking to capture and convert your attention online to grow revenue in your music business, this is your episode! DISCOVER: How Risk Taking And Quick Validation Can Drive Your Next Big Idea What Your Band's Unique Moments Can Feed Into Your Marketing Why Involving Fans In Your Journey Matters How To Use Short Production Loops To Test New Ideas Why Staying Consistent With Your Content Keeps Fans Hooked How Personal Touchpoints Create Customer Loyalty RESOURCES:
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EP395: Capitalizing on Viral Moments In Your Online Store w/ Two Crow Collective
10/07/2025
EP395: Capitalizing on Viral Moments In Your Online Store w/ Two Crow Collective
Despite what you see on the surface, most artists actually miss out on opportunities to maximize their viral moments online. Just a bit of preparation can mean the difference between sales and scrambling... In this episode of Creative Juice, Jack and Circa chat with Jame McElroy from Two Crow Collective about harnessing viral moments and leveraging them in your online store! Learn about turning your creativity into sales, the importance of community-driven content, and the role of storytelling when it comes to your viral content. If you’re looking to capture and convert your attention online to grow revenue in your music business, this is your episode! DISCOVER: How Risk Taking And Quick Validation Can Drive Your Next Big Idea What Your Band's Unique Moments Can Feed Into Your Marketing Why Involving Fans In Your Journey Matters How To Use Short Production Loops To Test New Ideas Why Staying Consistent With Your Content Keeps Fans Hooked How Personal Touchpoints Create Customer Loyalty RESOURCES:
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EP394: Building A Successful Creative Brand with Jame McElroy and Two Crow Collective
09/30/2025
EP394: Building A Successful Creative Brand with Jame McElroy and Two Crow Collective
You think e-commerce isn't for you, the musician? Or maybe you just have doubts about its long-term viability. Think again... In this episode of Creative Juice, Jack and Circa catch up with Jame McElroy, founder of Two Crow Collective, who pivoted from the world of band merch into building a successful e-commerce brand! Learn about bootstrapping a brand during COVID, how Jame found success selling shirts online, and what musicians can take away from his journey to build a thriving merch revenue stream! Whether you're trying to grow your income streams or want to level up your merch strategy, this episode will open your eyes to the possibilities with e-commerce in your music career! DISCOVER: - How Jame Bootstrapped A Successful E-commerce Brand From Scratch - What Lessons From Band Life Translated Into E-commerce Success - Why Your Merch Strategy Doesn't Need To Rely On Touring - How Sharing Your Authentic Story Can Drive Sales - How The DIY Ethos Paid Off For Two Crow Collective - What Long-Term Success Looks Like For Online Brands RESOURCES:
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EP393: Simple Selling Mistakes Artists Make and How to Avoid Them
09/23/2025
EP393: Simple Selling Mistakes Artists Make and How to Avoid Them
Thinking that your fans will magically buy your music or merch without any effort? It's time to change that mindset... In this episode of Creative Juice, Jack and Circa tackle the common sales mistakes artists make that tank their efforts to sell records, merch, and tickets! Learn about crafting clear and compelling sales messages, tapping into urgency and scarcity, and what it really takes to capture (and keep) your fans' attention! If you're ready to boost your sales without feeling slimy, this episode will give you the tools to get started! DISCOVER: Why Clear Messaging Is Crucial For Selling How Storytelling Makes Your Offers More Compelling What AIDA Means And How To Use It In Your Campaigns How Urgency And Scarcity Increase Your Sales Why Repeat Messaging Is Key To Successful Launches What Common Email Marketing Mistakes To Avoid RESOURCES:
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EP392: Common Mistakes We Find In Artist Websites (And How
09/16/2025
EP392: Common Mistakes We Find In Artist Websites (And How
Your website isn’t just for photos, your logo, and a bunch of links for fans to listen, it's a central place for fans to take a next step with you... In this episode of Creative Juice, Jack and Circa break down the essentials of artist websites and the common mistakes to avoid when building yours! Learn about the hidden strengths of your website and the strategies you should implement to transform it from a useless landing page into a powerful part of your marketing! Whether you're launching a new website or revamping your current site, this episode will guide you in avoiding the mistakes tons of artists make! DISCOVER: - Why Your Website Is More Than Just A Digital Business Card - How To Make The Most Of Your Website's Real Estate - What Common Website Mistakes Artists Make - How To Entice Fans With Compelling Opt-ins - Why Tracking And Data Collection Are Essential For Growth - How The Right Tools Can Boost Your Site's Effectiveness - What It Means To Align Your Website With Fan Intent And Behavior RESOURCES:
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EP392: Common Mistakes We Find In Artist Websites (And How
09/16/2025
EP392: Common Mistakes We Find In Artist Websites (And How
Your website isn’t just for photos, your logo, and a bunch of links for fans to listen, it's a central place for fans to take a next step with you... In this episode of Creative Juice, Jack and Circa break down the essentials of artist websites and the common mistakes to avoid when building yours! Learn about the hidden strengths of your website and the strategies you should implement to transform it from a useless landing page into a powerful part of your marketing! Whether you're launching a new website or revamping your current site, this episode will guide you in avoiding the mistakes tons of artists make! DISCOVER: - Why Your Website Is More Than Just A Digital Business Card - How To Make The Most Of Your Website's Real Estate - What Common Website Mistakes Artists Make - How To Entice Fans With Compelling Opt-ins - Why Tracking And Data Collection Are Essential For Growth - How The Right Tools Can Boost Your Site's Effectiveness - What It Means To Align Your Website With Fan Intent And Behavior RESOURCES:
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EP391: Learning About Music Marketing From The Ground Up
09/09/2025
EP391: Learning About Music Marketing From The Ground Up
Finding solid music marketing advice feels like searching for a needle in a haystack these days... In this episode of Creative Juice, Jack and Circa tackle the evolving challenges artists face in filtering through the noise of the music marketing landscape! Learn about the roots of Indepreneur's approach to teaching business marketing in the music industry, how to identify genuinely helpful information, and where the industry is heading with new strategies and tools! If you're tired of sifting through misinformation and you're ready to learn marketing that works, this episode will guide you toward real results! DISCOVER: - Why Most Music Marketing Tools Don't Live Up To The Hype - How The IndieFounder Coaching Program Transforms Artists' Careers - What Separates Gimmicks From Strategies - When To Trust Marketing Advice And Avoid The Red Flags - How Information And Knowledge Flows At Indepreneur - Why Understanding Business Fundamentals Is Essential For Artists RESOURCES:
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EP390: A Case Study On Artist Collaboration
09/03/2025
EP390: A Case Study On Artist Collaboration
Ever feel like collaborating with other artists is more trouble than it's worth? It might be time to rethink that... In this episode of Creative Juice, Jack and Circa dive into the power of artist collaboration and how it can be a game-changer for your music marketing! Learn about expanding your reach and maximizing the impact of your collaborations beyond just making music together! If you're ready to leverage the full potential of partnerships in your music career, this episode will show you the opportunities you can't afford to overlook! DISCOVER: Why Thinking About Collaboration As A Business Decision Isn't Selling Out How Sharing Your Audience With Other Artists Can Double Your Reach What Makes Brand Collaborations A Goldmine For Musicians Why Artistic Integrity Can Get In The Way Of Practical Success How To Start High-Value Collaborations With Local Fashion Brands When Collaborating Turns Into Creating A New Business Ecosystem
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EP389: Dealing With Burnout In Your Music Career
08/26/2025
EP389: Dealing With Burnout In Your Music Career
Feeling burned out in your music career? What if it's not burnout you're feeling, but something else... In this episode of Creative Juice, Jack and Circa take on burnout in music careers and tips for dealing with it! Learn about how what we label as "burnout" might actually be frustration due to lack of progress or enjoyment, and why the framework you use to view your energy and tasks can ultimately change how you work! Whether you're feeling overwhelmed or just looking for ways to beat the daily grind in your music biz, these insights will keep you on track with your career goals! DISCOVER: - Why Burnout In Music Might Just Be A Myth - How To Manage Your Energy Daily - What Tactics Can Help Artists Avoid Feeling Overwhelmed - How Setting A Long-Term Goal Changes Your Daily Focus - Why Feeling Engaged In Your Work Eliminates Exhaustion - How Sidequests Can Benefit Your Creativity
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EP388: Data We Actually Use In Artist Music Businesses
08/19/2025
EP388: Data We Actually Use In Artist Music Businesses
“Data” gets thrown around like a buzzword in the music industry… but what data actually matters when you're building your music business? In this episode of Creative Juice, Jack and Circa unpack the specific types of data we use every day working with artists and bands! Learn how to use the two most impactful data sets, core metrics data and audience data, to make smarter decisions with your fan base and your music marketing strategy! If you've ever felt overwhelmed by analytics or unsure what numbers to pay attention to, this episode will help you focus on the data that actually drives growth! DISCOVER: What Core Metrics You Should Track Across Content, Email, And Offers Why Subscribers, First-Time Customers, And Repeat Buyers Tell The Story Of Your Business How To Use Location Data To Make Touring Decisions What Makes LTV Useful (And When It Doesn’t Matter Yet) How Privacy-First Is Impacting Business Growth Why Marketers Say “Those Who Can Spend The Most To Acquire A Customer Win” How To Avoid Being Misled By Vanity Metrics What Balance Of Clarity And Persuasion Gets Fans To Take Action RESOURCES:
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EP387: What Artists Need To Know About Branding ANd The Fan Journey
08/12/2025
EP387: What Artists Need To Know About Branding ANd The Fan Journey
Everyone talks about how important “branding” is for artists… but few explain how it actually fits into how your fans engage with you... In this episode of Creative Juice, Jack and Circa break down what artists really need to know about branding! Learn about how your brand identity directly impacts how your fans engage with you online and why the best branding often comes from listening to your fans! If you’ve ever wondered how and when to invest your time in branding in your career, this conversation will help you cut through the noise and focus on what really matters! DISCOVER: Why Most Artists Think About Branding Backwards What Ad Scent Is And How It Impacts Your Fans’ Journey Why It’s Nearly Impossible To “Perfect” Branding Early On How To Create A Branding MVP You Can Actually Use What Simple Elements Create Connection Across Your Brand Why “Ugly” Landing Pages Can Convert Better Than Pretty Ones How To Audit Your Copy And Content For Brand Consistency How Your Social Strategy Shapes Your Entire Online Presence RESOURCES:
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EP386: Ready, Fire, Aim For Artists - How To Launch Faster In Your Music Business
08/05/2025
EP386: Ready, Fire, Aim For Artists - How To Launch Faster In Your Music Business
As an artist, it's easy to feel stuck waiting for the perfect moment to launch something for your fans. There's a better way forward... In this episode of Creative Juice, Jack and Circa explore how to move faster in your music business by adopting a "learning as you go" mindset and using it to validate fan demand! Learn how to test ideas, launch quicker, and build offers, marketing campaigns, and more without getting trapped in overthinking, second-guessing, or perfectionism! If you're holding off on launching ANYTHING because you’re not sure your fans will dig it, this episode will give you the mindset and tools to take action today! DISCOVER: Why Speed Is Your Best Friend In Music Marketing How To Prototype Your Way To Fan Demand What Questions To Ask Before You Build (or Launch) Anything How To Create “Disposable” Products That Still Make An Impact Why Safe Testing Grounds Help You Build Faster What MVPs (Minimum Viable Products) Look Like In Artist Businesses How To Order Tasks And Remove Bottlenecks RESOURCES:
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EP385: Music Career Profit Maximizers And How To Use Them
07/29/2025
EP385: Music Career Profit Maximizers And How To Use Them
Most artists wait way too long to offer something premium to their fans… In this episode of Creative Juice, Jack and Circa break down profit maximizers that create unforgettable experiences for your fans and unlock serious revenue in your music career! Learn when to start selling high ticket in your online store, what to offer, and how to keep it simple so that you don't get overwhelmed! If you've been building a fan base and wondering how to drive more profit in your music business, this episode is your blueprint for unlocking a new level of monetization of your audience! DISCOVER: What High Ticket Offers Look Like For Artists Why These Offers Are Usually The Last Thing Artists Try How To Know When You’re Ready To Introduce One Who Your High Ticket Fans Are (And What They Want) What Tradeoffs Come With Premium Offers (And How To Handle Them) How To Audit Your Business For High Ticket Potential How To Create Simple Profit Maximizers Without Overcomplicating It RESOURCES:
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EP384: How To Eliminate Your Music Marketing Budget
07/22/2025
EP384: How To Eliminate Your Music Marketing Budget
What if your music marketing could pay for itself? For artists with the right offer, it can... In this episode of Creative Juice, Jack and Circa continue our series on offers and dive into a powerful strategy that can eliminate your marketing budget altogether! Learn how the right offer, placed at the right point in your funnel, can fund your growth while building your fanbase at the same time! If you’ve ever hesitated to invest in marketing your music because of budget concerns, this episode will help you rethink how your offers and your budget should ACTUALLY work together! DISCOVER: What A Self-Liquidating Offer Is (And What It’s Not) Why SLOs Teach You How To Spend Money To Make Money How To Find The “Liquidation Point” In Your Fan Journey What Most Marketers Don’t Tell You About Self-Liquidating Offers How Big Brand Marketing Works What To Do When An Offer Doesn’t Work The First Time Why Your Goal Is To Sell Full Price, But Get Paid On The Way RESOURCES:
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EP383: Offers We Wish Every Artist Knew About
07/16/2025
EP383: Offers We Wish Every Artist Knew About
What's up Indies welcome back to Creative Juice, this is the podcast where we cover growing and monetizing your fan base and building your music career with marketing strategies that are working RIGHT NOW based on what we see every day at our music marketing agency and across our community of thousands of artists and bands, I hope you enjoy and subscribe. I'm your host Jack McCarthy and with me as always is my co-captain Circa, what's up dude? Go beyond bundles, variants, and presaves...Offers we wish every artist knew about and used in their business -Self liquidating offer -Bribes -High ticket offers the concept of the offer answering the question of why aren't i persausive/getting what i want feature so that benefit how your content is making offers the unfair advantage artists have when it comes to lead generation/bribes attention and access is a currency why artists cap their potential with bribes breaking down early access asking what else
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EP382: Make It Count and Load Up Your Next Release
07/08/2025
EP382: Make It Count and Load Up Your Next Release
Should you focus your music marketing before your release or after it drops? We get this question all the time. The real answer? You need both... In this episode of Creative Juice, Jack and Circa break down how to build an effective release plan that actually converts your fans' attention into impact! From stacking bonuses ahead of streaming drops to building experiences for your fans, learn how to make every moment of your release count! If you’ve ever felt lost planning your next release or you want to rethink how you roll out new music, this episode will show you how to load up the right way! DISCOVER: Why The Best Marketing Happens Before And After Your Release Drops How To Build A Timeline That Drives Action (Not Just Hype) What To Do Instead Of Chasing Pre-Saves How To Create Fan Experiences That Lead To Real Results Why Industry Advice Leans Too Heavily On Pre-Release Promotion What To Ask Yourself When Planning A Launch How To Avoid Overplanning And Actually Ship Your Release RESOURCES:
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