Creative Juice
Creative Juice, brought to you by Indepreneur, is a weekly 1-hour podcast dedicated to enabling you to pursue your creative passion. Each week we interview successful independent musicians, music industry professionals, and music marketers to give you an inside look at what it's like to treat your "dream" like your "fallback". We also take you inside whats working now at the cutting edge of music marketing. You'll learn exactly how to gain control, clarity, and confidence in your music career.
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EP381: Newsflash! Direct to Fan is NOT New!
07/01/2025
EP381: Newsflash! Direct to Fan is NOT New!
More and more it seems like “Direct to Fan” is having a moment in the music industry...but it’s not a new concept and a lot of what you’re hearing about it misses the point entirely... In this episode of Creative Juice, Jack and Circa set the record straight on what “direct to fan” really means for artists. We unpack the buzz around D2F in the industry, the confusion with D2C models, and how to build a business on your terms with your fans and customers! If you’re building your artist business and want to understand what's real and what's noise in the “direct to fan” conversation, this episode cuts through and gives you a path to follow without distractions! DISCOVER: Why “Direct To Fan” Is Becoming An Industry Buzzword and How To See Through The Hype What To Know About D2C Artist Businesses and D2C Brands How Gatekeepers And Middlemen Are Being Added Back Into D2C Unnecessarily What Direct To Fan Is Actually About (Hint: It’s Fan Monetization, Not Platforms) Why You Can’t Rely On Tools Alone To Build A Direct To Fan Business How To Evaluate The Costs Of Changing Platforms In Your Business What Direct To Fan Will Never Be and How To Build It The Right Way RESOURCES:
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EP380: What To Do AFTER You Get Traction Online
06/24/2025
EP380: What To Do AFTER You Get Traction Online
Going viral and building momentum with your fans online is important but what you do after those moments can make your marketing count... In this episode of Creative Juice, Jack and Circa unpack what to do once you've started getting attention online, whether it's from a viral video or slow, steady growth over time! Learn how artists get stuck in the murky middle when building a fan base, chasing ideas without direction, and what to focus on instead by testing content variations, building with ads, making simple offers, and moving fans to the next step! If you’re seeing traction with your music online but are unsure what to do next and afraid of losing momentum, this episode will give you the roadmap to keep building! DISCOVER: Why Artists Get Stuck After Their First Viral Moment Or Spike In Attention What Tests To Run After Getting Traction How To Use Crossposting, Ads, And Hand-to-Hand Tactics To Drive Engagement When To Start Selling and Why You Don’t Need The “Perfect” Offer To Begin Why So Many Artists Underestimate Their Ability To Monetize Attention What To Do In The “Murky Middle” Between Content Success And Business Growth RESOURCES:
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EP379: Jon Bellion, Fan Engagement, and Music Marketing To Pay Attention To
06/17/2025
EP379: Jon Bellion, Fan Engagement, and Music Marketing To Pay Attention To
Want a masterclass in fan engagement? Not everything you see in the music industry is worth copying, but now and then, artists' release strategies really stand out... In this episode of Creative Juice, Jack and Circa break down Jon Bellion’s release strategy for Father Figure and why it’s one of the coolest fan-focused rollouts we’ve seen in a while! Learn about Jon's dedication to his email list and growing an old school style forum, what’s working, why his fans are going crazy over it, and how you can take notes for your own marketing! If you’re watching what other artists are doing and wondering what’s worth paying attention to (and what’s just hype), this episode will help you separate stunts from strategy! DISCOVER: How Jon Bellion Is Using Email Marketing And Forums To Build Deeper Fan Relationships Why His Approach To His Comeback Is Rallying His Fans What He’s Doing Differently With Instagram How He’s Driving Traffic To Release Shows And Merch Why Short-term Stunts Don't Create Long-term Fan Impact What To Model From Jon’s Marketing and What To Avoid When Watching The Industry RESOURCES:
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EP378: Small Tweaks For Big Results
06/10/2025
EP378: Small Tweaks For Big Results
As artists grow, it’s easy to let the little things slide. It’s the artists who stay locked in on the details who see long-term success... In this episode of Creative Juice, Jack and Circa dig into the small tweaks that lead to big results as your music career grows. Learn about how email and text personalization, fan recognition, and better messaging habits are a superpower that the best artists get growth from! If you’re looking to increase engagement, build real fan loyalty, and stand out, this episode will give you a clear path forward! DISCOVER: How To Use Fan Data In Your Messaging Why Simple Personalization Shows Fans You Know Them How To Create Subject Lines And Questions That Spark Replies Why Shouting Out Fans Matters (And How To Do It Well) How Consistent Small Actions Compound Into Long Term Growth What Separates Great Artists From The Rest What Is The One Opinion That Should Drive Your Decisions RESOURCES:
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EP378: Small Tweaks For Big Results
06/10/2025
EP378: Small Tweaks For Big Results
As artists grow, it’s easy to let the little things slide. It’s the artists who stay locked in on the details who see long-term success... In this episode of Creative Juice, Jack and Circa dig into the small tweaks that lead to big results as your music career grows. Learn about how email and text personalization, fan recognition, and better messaging habits are a superpower that the best artists get growth from! If you’re looking to increase engagement, build real fan loyalty, and stand out, this episode will give you a clear path forward! DISCOVER: How To Use Fan Data In Your Messaging Why Simple Personalization Shows Fans You Know Them How To Create Subject Lines And Questions That Spark Replies Why Shouting Out Fans Matters (And How To Do It Well) How Consistent Small Actions Compound Into Long Term Growth What Separates Great Artists From The Rest What Is The One Opinion That Should Drive Your Decisions RESOURCES:
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EP377: What Actually Holds Back Music Careers
06/03/2025
EP377: What Actually Holds Back Music Careers
What's up Indies welcome back to Creative Juice, this is the podcast where we cover growing and monetizing your fan base and building your music career with marketing strategies that are working RIGHT NOW based on what we see every day at our music marketing agency and across our community of thousands of artists and bands, I hope you enjoy and subscribe. I'm your host Jack McCarthy and with me as always is my co-captain Circa, what's up dude? Figuring out how to grow in your music career probably feels somedays like you're trying to hit a moving target. It can be, and here's why. Theory of constraints - it's a management concept that can be applied to business. It says that a business, whether it's your music career or the restaurant down the street, is limited in achieving its goals by a small number of constraints or bottlenecks. Basically that a business only grows up to its constraint. And when you apply the Theory of Constraints to a business, you look for the largest constraint or bottleneck to hitting your goals and remove that constraint first. Business examples - supply constrained (i don't have enough staff) vs demand constrained (i don't have enough customers) How to apply this candid conversation We do this all the time, literally OFTEN because it's so easy to get distracted different way of fighting shiny object syndrome Will doing X distract us/get us closer from/to our bigger goal of Y Ask circ of times he's helped an artist identify their constraints not new ways to do x, why currently why y isn't working when you live in your problems, you get blindness how to look for the one big thing sidequests and skills - the dirty secret of the fitness industry attacking your goals head on
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EP376: How We Run TikTok Ads As A Music Marketing Agency
05/27/2025
EP376: How We Run TikTok Ads As A Music Marketing Agency
“How about TikTok?” It’s one of the most common questions we get from artists and their teams when talking about running ads... In this episode of Creative Juice, Jack and Circa dig into how we run TikTok Ads at our music marketing agency IndieX—where they fit, when we use them, and how to get results without burning cash! Learn why we don’t use TikTok Ads for testing, how we rely on organic content first, and how to use viral videos to your advantage! If you’ve been wondering where TikTok Ads fit into your music marketing strategy, this episode will give you the approach you need to use them the right way! DISCOVER: Why We Don’t Recommend TikTok Ads For Testing How Organic Content Sets The Foundation Before You Spend Money On Ads What The Community Interaction Objective Is And How To Use It For Growth When To Run Ads On Proven Viral Content To Build Audience How TikTok’s Audience Growth And Retargeting Tools Work What Changed With Retargeting on TikTok RESOURCES:
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EP375: Marketing Systems To Get You Unstuck
05/20/2025
EP375: Marketing Systems To Get You Unstuck
In a noisy music industry, artists often find themselves stuck, spinning their wheels with different advice, and not knowing what steps to take to actually hit their goals. And it's not your fault... In part two of this Creative Juice conversation, Jack sits down with IndieFounder Lead Strategist Jonah McLean to dig deeper into marketing systems that help artists hit their goals! Learn about growing streaming with digital marketing, where to optimize your marketing for chart success, and how to think bigger about your music career. If you're chasing your goals, trying to figure out your next step, or wondering how the future of music marketing is shifting, this episode is packed with stories from other artists to help! DISCOVER: How To Think About Growing Your Streaming Numbers Using Digital Marketing Why Streaming Might Not Be Your First Roadblock and How To Find What Is What To Focus On If You're Aiming For Chart Success With Your Releases What Jonah Wishes Every Artist Knew About Music Marketing Why "Direct To Fan" Is Becoming A Buzzword How The Music Marketing Landscape Is Evolving And What To Prepare For Next RESOURCES:
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EP374: Will Music Marketing Actually Help You Hit Your Goals?
05/13/2025
EP374: Will Music Marketing Actually Help You Hit Your Goals?
Can music marketing actually help you hit your goals or is it just more noise in an already distracted industry? In this episode of Creative Juice, Jack is joined by IndieFounder Lead Strategist Jonah McLean to answer that question with real stories from artists who hit their goals and the marketing that helped them! Learn how to stay authentic in your marketing without losing effectiveness, how to engage with your fans as your audience is building, and what systems you need to own your data and connect fans to sales! If you're planning to release an album, go on tour, or just want to stop spinning your wheels, this episode will give you the clarity to connect your music marketing to your actual goals! DISCOVER: How To Stay Authentic In Your Marketing And Still Get Results What It Really Means To Engage With Fans Beyond Basic Interactions Why Owning Your Data Matters And How To Build The Infrastructure To Do It How Simple Marketing Systems Keep You From Running In Circles What Prep Work You Need Before Marketing An Album Or Tour How To Tie Fan Engagement Directly To Sales And Revenue RESOURCES:
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EP373: Keeping Your Fans As Customers
05/06/2025
EP373: Keeping Your Fans As Customers
Many artists miss a fundamental business truth. Turning one-time buyers into lifelong customers and building your fan base year over year is where real growth happens. In this episode of Creative Juice, Jack and Circa share strategies and stories about how to keep your fans coming back for more after they’ve made their first purchase! Learn the three ways to grow a business, why high-ticket offers should have a place in your membership and product lineup, and why your best fans want to buy more from you—and how your marketing should actually scare the wrong people away! If you want to build a loyal customer base and create more predictable revenue in your music career, this episode will give you the tools to make it happen! DISCOVER: What The Three Ways To Grow Your Music Business Are And How To Use Them Why Including High-ticket Offers Can Unlock More Revenue From Your Best Fans How 20% of Your Customers Could Be Responsible for 80% of Your Income What To Expect When Using Free + Shipping & Handling Offers And The Trade-offs Involved Why Your Marketing Should Repel The Wrong People To Attract The Right Ones RESOURCES:
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EP372: Turning Your Fans Into Customers
04/29/2025
EP372: Turning Your Fans Into Customers
Getting fans to follow you is one thing — getting them to buy from you is another. But when you do it right, it can change everything for your music career... In this episode of Creative Juice, Jack and Circa share stories of converting fans into first time customers and different ways we've seen it happen! Learn how to expand your playbook with offers that actually fit your brand, use live shows as powerful sales moments, and monetize viral growth the right way! If you’ve been wondering how to turn all that attention you’re getting into real revenue, this episode will give you offer ideas to get you started! DISCOVER: How To Create Offers That Feel Natural To You And Your Fans Why Live Shows Are A Great Catalyst For Turning Fans Into Customers What To Do After Viral Growth To Capture And Convert New Audiences How To Use Tripwires To Get Your Fans To Buy Why Building Simple Sales Systems Now Will Help As Your Audience Scales RESOURCES:
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EP371: Timing Your Calls To Action With Your Fans
04/22/2025
EP371: Timing Your Calls To Action With Your Fans
Ever feel stuck wondering when (and how) to actually make offers to your fans? Most artists either rush it... or never do it at all! In this episode of Creative Juice, Jack and Circa have a candid conversation about timing your calls to action and why so many artists struggle to get it right! Learn about what needs to be in place before you make an offer, why attention alone isn’t enough, and how to shift from content mode to offer mode without losing momentum! If you've been putting off launching your first product or promotion because you're unsure if it’s “the right time,” this episode will give you the confidence and strategy to move it forward! DISCOVER: Why Artists Either Rush Or Avoid Making Offers—and How To Avoid Both Mistakes When To Start Planning Your First Call To Action Once Your Attention System Is Working How To Set Expectations For Your First Offer (Or Your Next One) What To Do When The Path To Monetization Feels Slow Or Painful Why Taking Cues From Other Artists May Be Holding You Back What Types Of Monetization Paths You Can Explore RESOURCES:
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EP370: 3 Split Tests To Perform across Your Music Marketing
04/15/2025
EP370: 3 Split Tests To Perform across Your Music Marketing
Is your marketing starting to feel stale? Not sure how to get better results or break out of a creative rut? It might be time to run some tests... In this episode of Creative Juice, Jack and Circa break down 3 split tests we’ve run at IndieX so that you can run them to improve your own music marketing with data-driven decisions! Learn how to compare interest targeting groups vs individual ad sets, why open targeting depends on the quality of your content, and how to split test email subject lines in a way most artists overlook! If you want better results from your ads, emails, and the rest of your music marketing without guessing what works, these tests will give you a clear starting point to experiment and grow! DISCOVER: What We’ve Learned From Testing Grouped Interests Vs Individual Ad Sets In Meta Campaigns Why Open Targeting Can Actually Work Better With High-performing Content How To Test Email Subject Lines The Right Way (Hint: It’s Not What You Think) Why Breaking Away From "Industry Standard" Email Styles Will Boost Your Engagement How To Use Split Testing To Improve Your Music Marketing Over Time RESOURCES:
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EP369: If You Have Less Than 1000 Fans Online, Do These 3 Things
04/08/2025
EP369: If You Have Less Than 1000 Fans Online, Do These 3 Things
Starting with a small fan base online and want to see that number grow? The right content strategy can be a major unlock for artists... In this episode of Creative Juice, Jack and Circa are joined by IndieX Strategist and As December Falls guitarist Ande Hunter, who shares the story of their song "Therapy" going viral across social media! Learn about the three-step process that helped triple their Spotify monthly listeners and double their social media following and how to establish a reliable system for content creation for your music career! If you're looking to tap into organic social media and give your fan base a growth spurt, the story from this episode is packed with strategies to start using! DISCOVER: What 3 Step Process As December Falls Used To Create Viral Videos for "Therapy" Why Researching And Modeling Successful Content Can Set You Up For Success Why Focusing On Performance-Driven Content Is The Right Move How Streaming Numbers Serve As A B2b Metric What It Means To Syndicate Your Successful Content How To Pivot Your Song Selection And Marketing Strategy Post-Virality What Challenges Come With Monetizing Fans Who Discover You Through Short-Form Content RESOURCES:
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EP368: Features, Benefits, and Storytelling To Your Fans
04/01/2025
EP368: Features, Benefits, and Storytelling To Your Fans
What if music is the attention-getter in your career but not the main value driver? If this seems out of this world, it might deserve a deeper look... In this episode of Creative Juice, Jack and Circa dive into the marketing behind Selena Gomez and Benny Blanco's new album "I Said I Love You First" and unpack the concept of features, benefits, and storytelling to your fans! Learn about her brand Rare Beauty and how it intertwines with her music strategy and revenue streams, as well as how to make your music releases fan-centric! If you want to understand how to leverage your brand beyond just music, this episode brings insights from a music marketing story happening in real time! DISCOVER: How Selena Gomez's Brand Rare Beauty Influences Her Music Marketing How Her Approach To Email Marketing Changed Leading Up To The Release Why You Should Focus Your Music Releases On Your Fans What Crowdsourced Content Does For Fan Engagement Why Music Might Be The Loss Leader In Your Business RESOURCES:
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EP367: AI, Music Law, and What Artists Should Know with Ryan Schmidt
03/25/2025
EP367: AI, Music Law, and What Artists Should Know with Ryan Schmidt
The music industry is famous for being extremely litigious. And now in 2025, it's more complex than ever, and knowing the legal ins and outs is critical for artists... In this episode of Creative Juice, Jack and Circa are joined by music lawyer Ryan Schmidt to dive deep into the music industry's legal landscape in 2025! Ryan shares his unique journey from artist to attorney and discusses why he chose to focus on advocating for artists. Learn about the common legal traps artists fall into, the ethical and legal challenges presented by AI in music, and how to separate deal promises from the paperwork! If you're looking to understand the legal essentials of the music industry and how to protect yourself as an artist, this episode is packed with insights straight from an expert in the field! DISCOVER: Why Understanding Music Law Is Crucial For Artists In 2025 How AI Is Changing The Legal And Ethical Landscape Of The Industry What Separates A Good Deal From A Bad One What Sam Altman’s Comments On US Copyright Laws Mean Which Legal Basics Artists Absolutely Must Get Right RESOURCES:
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EP366: Following Up With Your Fans To Move Your Career Forward
03/18/2025
EP366: Following Up With Your Fans To Move Your Career Forward
Ever heard the saying "the fortune is in the follow-up"? It's a core principle in marketing, but applying it to a music career can feel a bit strange for artists... In this episode of Creative Juice, Jack and Circa talk about how to follow up with fans in automated sequences and our go-to follow up practices that we install for our clients for you to swipe! Learn to build engagement sequences that spark continuous interaction, abandoned cart automations that recover lost sales and post-purchase sequences that keep your customers coming back to support! If you need ways to keep in touch with your fans after they've made a purchase or interacted with your content, this episode is packed with strategies you can apply right away! DISCOVER: What Most Artists Miss In Their Abandoned Cart Automations What Makes Winback Strategies So Powerful For Your Bottom Line How Incremental Changes Improve Your Overall Marketing Strategy What To Include In Your Post Purchase Emails To Make Your Fans Love You Why Follow Up Is The PERFECT Place For Your Exclusive Content How To "Flirt" With Your Audience Using Content Loops To Keep Them Engaged RESOURCES:
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EP365: The Fan Segments You NEED To Pay Attention To
03/11/2025
EP365: The Fan Segments You NEED To Pay Attention To
Are you reaching all your fans effectively or just casting a wide net and hoping for the best? Segmenting and targeting your fans is a tactic everyone LOVES to talk about but rarely gets right... In this episode of Creative Juice, Jack and Circa demystify fanbase segmentation in digital marketing, how to do it effectively, and what it means for your music career! Learn the real differences between your customers and subscribers, why the music industry often gets it wrong, and the initial fan segmentation process every artist should follow! If you've ever felt stuck in the weeds targeting your fans without seeing real impact, this episode is here to help you clear the path and start optimizing your fan engagement like never before! DISCOVER: How To Split Your Customer And Subscriber Lists Why Most Of The Music Industry Talks To Every Fan The Same Way How To Keep Your Email And Text Marketing Lists Clean What Simple Engagement Segmentation Looks Like And Why It Matters Where To Focus Once You Start Seeing Results From Your Segmentation Efforts When To Get Hyper Targeted In Your Paid Ad Campaigns RESOURCES:
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EP364: Building a 3 Dimensional Artist Brand
03/04/2025
EP364: Building a 3 Dimensional Artist Brand
Are you crafting your artist brand, or is it unintentionally crafting you? For artists, it's easy to fall into traps that strip away your identity, especially online... In this episode of Creative Juice, Jack and Circa tackle the tall task of developing a three-dimensional artist brand that's authentic to you! Learn the difference between emotional and visual branding, the risks associated with misaligned branding efforts, how to listen to your fans, and the essential questions that help you build a brand that sticks! If you're wrestling with the balance between marketing and branding, this episode will get you on track and thinking differently about your artist brand! DISCOVER: Why Too Many Constraints Can Dilute Your Brand How To Ask The Right Branding Questions As An Artist What Artists Can Learn from Mark Rebillet About Branding What The Key Differences Are Between Marketing And Branding How To Use Active And Passive Listening With Your Fans When Branding Becomes A Waste Of Time And How To Time It How To Deploy A Stupid Simple Branding Strategy RESOURCES:
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EP363: Studio Pro Marketing 101 With Carl Bahner
02/25/2025
EP363: Studio Pro Marketing 101 With Carl Bahner
Looking to grow your studio business in today's rapidly evolving music industry? Or maybe you're an artist curious about what you can learn about branding outside the norms of music marketing? In this episode of Creative Juice, Jack and Circa sit down with Carl Bahner, a seasoned producer, engineer, drummer, and educator, to dive deep into the world of marketing and branding for studio professionals! typical artist fanbase growth. Learn about marketing that builds familiarity and trust first, how to find your unique "why," and why it's so impactful, and the real meaning of branding beyond just artist promotion. Whether you're an engineer, producer, mixer, artist, or creative looking to sharpen your marketing and branding strategies, this episode is packed with insights to ELEVATE your online presence! Tune in! DISCOVER: How Marketing For Studio Professionals Requires Different Tactics From Artists' Fan Acquisition Why Branding Is About Finding And Communicating Your Core "Why" What Kind Of Self-Reflection Studio Pros Should Engage In To Enhance Their Branding How Creatives Can Use Social Media For Proof And Qualified Engagement What Lessons Artists Can Take From Studio Branding RESOURCES:
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EP362: Growing and Scaling As An Artist in 2025
02/20/2025
EP362: Growing and Scaling As An Artist in 2025
Ready to take your music career to the next level this year? Whether you're an artist just starting out or looking to scale up, understanding where to focus your efforts can make all the difference... In this episode of Creative Juice, Jack and Circa dive into the specific needs of artists at different stages of their careers! Learn how to identify your current needs, and what steps you can take to address them, from speeding up music and content creation to activating fans at scale and making more effective offers! If you’re serious about making 2025 the year your music business changes, this episode covers where to look and dial in your efforts! DISCOVER: How To Identify And Meet The Needs Of Your Music Career At Its Current Stage Why Artists Need To Decrease The Time To Music And Content Creation Why Fan Activation Points Are Crucial For Scaling Up And How To Implement Them What The Most Critical Metaskill For Musicians Is How To Audit And Build Marketing Systems From The Ground Up Why It's Worth Going The Extra Mile In Content Creation RESOURCES:
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EP361: Top Selling Offers From Artists At Our Music Marketing Agency
02/11/2025
EP361: Top Selling Offers From Artists At Our Music Marketing Agency
Wondering what products to sell and how to market them to your fans so they ACTUALLY sell? It's one of the most common questions we hear from artists... In this episode of Creative Juice, Jack and Circa unpack the top-selling offers from our IndieX agency artists last year to give you insights and inspiration for your own offers! Learn about value stacking, the patterns around these offers, creating appealing hooks, and why the story behind your products makes all the difference! If you're puzzling over how to craft compelling offers that resonate with your fans, this episode will give you a kick start of inspiration based on what's working across our roster of clients! DISCOVER: What Offers Had The Most Success Last Year At IndieX And Why Why Value Stacking VIP Upgrades Makes For A Great Offer How Narrative Around Your Products Changes The Game What Impact Soft Goods Can Have On Your Overall Sales Strategy Why Knowing Your Numbers Is Crucial For Effective Offer Planning RESOURCES:
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EP360: We're Not Fcked AI For Artists in 2025
02/04/2025
EP360: We're Not Fcked AI For Artists in 2025
Does all the talk around AI and music have you feeling doom and gloom? Is there no hope? You're not alone, so take a deep breath... In this episode of Creative Juice, Jack and Circa open up a philosophical discussion about AI, the future of creative businesses, and where this whole dang thing might be headed! Learn what Andy Warhol can teach you about processes in your creative work, how to use AI as a tool and playground in 2025, and how art is all about injecting yourself into what you do! If you're worried about AI replacing you as an artist or feel trapped in a crisis of meaning, this episode offers our fresh perspective and reasons for hope! DISCOVER: Why Artists Are Worried About AI How Technological Advancements Contribute To Human Expansion And Creativity What To Focus On In This Wave Of Technological Advancement How Embracing AI Tools Now Will Open Up New Creative Possibilities What Three Immediate Actions You Can Take With AI In Your Music Career RESOURCES:
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EP359: Avoid These Mistakes In Your Music Marketing
01/28/2025
EP359: Avoid These Mistakes In Your Music Marketing
Are you making simple mistakes in your music marketing? Many artists don't even know what to look out for... In this episode of Creative Juice, Jack and Circa put a magnifying glass on common strategic and tactical mistakes that artists need to avoid in their marketing! Learn about myths around oversaturation, bad targeting choices and trigger cities, missed opportunities for fan engagement, and why automating everything isn't the answer! If you're ready to clean up your marketing and start making moves that actually build your fan base, this episode will help you identify and avoid common marketing mistakes that artists slip into far too often! DISCOVER: Why Worrying About Oversaturation Is Holding Back Your Growth The Myth Of Trigger Cities And How Poor Targeting Choices Will Waste Your Marketing Dollars What Simple Opportunities You Might Miss To Elevate Fan Engagement When To Choose Manual Processes Over Automated Processes In Your Marketing How To Use Digital Signage To Guide Your Fans Why "Easy Button" Advertising Software Isn't All It's Cracked Up To Be RESOURCES:
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EP358: Looking Back at Q4 and Planning Your E-Commerce Strategy
01/21/2025
EP358: Looking Back at Q4 and Planning Your E-Commerce Strategy
Looking to fine tune your online store strategy for 2025? Looking back at insights from other artists last year can give you a head start... In this episode of Creative Juice, Jack and Circa share a market report from our agency IndieX, highlighting the significant e-commerce sales boost during Q4 of last year! Learn about sales growth at Black Friday this year compared to 2023 and what this surge in sales as we wrapped up 2024 could mean for your 2025 strategy! If you want insight into leveraging this upward trend in the market, this episode is packed with advice on planning your e-commerce sales strategy and managing your marketing even if the market gets tough! DISCOVER: How Last Year’s Q4 E-commerce Sales Data Can Guide Your 2025 Strategy Why Increased Buyer Confidence In 2025 Could Spell A Big Win For Your Online Store How To Start Building Out Your Sales Promotional Calendar Effectively Right Now What To Do With Stable Campaigns During Tough Market Conditions Why Lower CPMs In Q1 Are A Great Opportunity To Test And Tweak Ads RESOURCES:
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EP357: 2 Steps To Make Marketing Your Music More Productive
01/14/2025
EP357: 2 Steps To Make Marketing Your Music More Productive
Want to make sure you hit your music career goals this year but that your marketing will hold you back? Two simple process tweaks could set you up for success... In this episode of Creative Juice, Jack and Circa outline two crucial processes that you can add into your music marketing right now to see an immediate increase in productivity. Learn how to roadmap and plan your music marketing and keep it on track and mistake free so that you hit your goals faster! If you’re tired of scrambling at the last minute and fixing mistakes that could've been avoided, this systems we cover in this episode will make your marketing efforts more efficient and effective! DISCOVER: Why Implementing QA Processes And A Communication Cadence Is Essential For Marketing Productivity How Regular Meetings And Tracking Can Prevent Slipping On Progress What Steps To Take To Make Marketing Fun And Rewarding While Being Productive How To Avoid Last-minute Errors By Separating QA From Marketing Builds Why Even The Best Marketers Can Make Mistakes And How QA Can Save The Day How To Build An Initial QA Checklist And Catalog Past Mistakes RESOURCES:
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EP356: What's Working In Music Marketing in 2025
01/07/2025
EP356: What's Working In Music Marketing in 2025
We get a ton of questions from artists and bands about the best music marketing practices across YouTube, Instagram, and our IndiePro community group. So today we'll answer a few... In this episode of Creative Juice, Jack and Circa hand-selected some great music marketing questions for a special Q&A episode! Learn about rebranding in your music career, using livestreams effectively in your marketing, generating follow up sales with your fans online, TikTok strategies, and what's working in music marketing in 2025! If you’ve got some burning questions about music marketing that you've been too shy to ask, this episode tackles a bunch of common questions we hear from artists like you! DISCOVER: What Actually Makes Up An Artist Brand Where To Focus Your Efforts When It Comes To Repeat Sales From Your Fans How To Plan Out Livestreams That Actually Engage Your Fans What To Focus On When Nurturing Your Email List How Retargeting Campaigns Work in 2025 What Organic and Paid Strategies Work For Artists On TikTok RESOURCES:
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EP355: What's On The HOrizon In The Music Business 2025
12/31/2024
EP355: What's On The HOrizon In The Music Business 2025
What’s in store for the music industry in 2025? While no one can say for sure, we’ve got some predictions and ideas to share... In this episode of Creative Juice, Jack and Circa dive into our predictions related to AI generated music and AI artists, litigation that could shape the industry, the role of tastemakers, privacy concerns in music marketing, and beyond! If you’re looking to stay ahead of the curve and start planning for 2025, load up this episode before your end of year planning sessions to get inspired! RESOURCES:
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EP354: Music Marketing Predictions for 2025
12/24/2024
EP354: Music Marketing Predictions for 2025
As 2024 wraps up, it’s time to look ahead at what 2025 has in store for music marketing and the music industry! In this episode of Creative Juice, join Jack and Circa for a round of predictions for the new year, diving into the future of AI, social media content strategies, music marketing tools, and more! If you’re ready to make 2025 your best year yet, this episode will inspire and motivate you to set your goals and take your music career to the next level! RESOURCES:
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EP353: Artist Monetization in 3 Steps
12/17/2024
EP353: Artist Monetization in 3 Steps
Want to focus your marketing on monetizing your audience and turning your fans into customers? You'll need to get in their heads... In this episode of Creative Juice, Jack and Circa discuss monetization in music marketing and how to create, ascend, and maximize customers to build revenue as an artist! Learn how to make offers to first time customers, resell to your existing customers, and track the lifetime value of your fans so that you know who your best customers are! If you've cracked the process of capturing the attention of fans and have a growing audience waiting to support you, this episode will put you on the fast track to monetizing your music career! DISCOVER: Why Artists Need To Understand Customer Psychology What Selling Forces Artists To Do What's The Hardest Thing To Do In Music Marketing? How To Make Offers To First Time Customers Why Upsells and Order Bumps Make Buying Easier For Your Fans How To Sell Higher Ticket Products To Your Customers How To Make Sales 7x Easier RESOURCES:
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