Creative Juice
Creative Juice, brought to you by Indepreneur, is a weekly 1-hour podcast dedicated to enabling you to pursue your creative passion. Each week we interview successful independent musicians, music industry professionals, and music marketers to give you an inside look at what it's like to treat your "dream" like your "fallback". We also take you inside whats working now at the cutting edge of music marketing. You'll learn exactly how to gain control, clarity, and confidence in your music career.
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EP436: Breaking Down The Fan Journey
07/21/2026
EP436: Breaking Down The Fan Journey
Wondering why your social media strategy doesn't have fans coming to your shows, buying your merch, or listening to your music? It might be time to think about the fan journey... In this episode of Creative Juice, Jack and Circa unpack the fan journey, how it applies to music marketing, and how understanding it can change everything. Learn about the seven stages of fan engagement and how to apply them in your music career! If you’re ready to turn casual listeners into die-hard fans, this episode shines a light on how to do just that and more! DISCOVER: Why Recognizing Your Audience’s Relationship Stages Is A Game Changer How To Measure And Move Fans Through The Seven Stages What Makes The Buddy System Framework Unique In Music Marketing How Breaking Down Your Audience Leads To Better Marketing Decisions When To Focus On Engagement Over Sales Why Nurturing Should Be Central To Your Strategy How To Build Long-Term Relationships With Your Fans RESOURCES:
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EP435: How To Position Yourself For Success In The Music Business
07/15/2026
EP435: How To Position Yourself For Success In The Music Business
When you get traction, you start to get attention. When you get attention, the music industry can get shady real quick. As an artist, you need to have leverage and control... In this episode of Creative Juice, Jack and Circa discuss the importance of knowing your numbers and owning your audience to protect yourself in the music industry. Learn about real-world scenarios that highlight why building your own fan base provides leverage and freedom to set yourself up for success in the industry. If you don't want to play music industry games and want to take charge of your music career, this episode delivers the insights you need to stand up for yourself! DISCOVER: Why Knowing Your Numbers Empowers You In Industry Negotiations How Owning Your Audience Gives You Leverage What Shady Deal Tactics To Watch Out For In The Music Business How To Navigate Conversations With Labels And Maintain Your Integrity Why Independent Success Scares The Industry What Role Your Fan Base Plays In Securing Fair Deals How Preparation And Data Can Help You Call The Shots In Your Career RESOURCES:
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EP434: The Role of Physical Media In A Music Career In 2026 with Patrick McCarthy of A to Z Media
07/07/2026
EP434: The Role of Physical Media In A Music Career In 2026 with Patrick McCarthy of A to Z Media
In the streaming era, where it’s harder than ever to stand out from the noise as an artist, physical media is one path to creating unforgettable experiences for your fans. In this episode of Creative Juice, Jack sits down with Patrick McCarthy from A to Z Media to explore the powerful role of physical media and merch in your music career in today's landscape. Learn about how you can leverage your creativity to design unique products that will resonate with your audience, and why physical products are still relevant in the streaming age. If you're ready to deepen your relationship with fans and increase your revenue through physical products, this episode is for you! DISCOVER: Why Physical Media Creates Lasting Fan Connections In A Streaming World How Artists Can Develop Bespoke Products That Fans Love What Misconceptions Exist About The Role Of Physical Media Today Why Selling Just 100 Records Can Be More Impactful Than Millions Of Streams How To Understand Fan Behavior To Craft The Right Merch When And How To Test Your Product Ideas To Find Out What Resonates With Your Audience Why Community Building Around Your Art Matters More Than Ever RESOURCES:
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EP433: The Truth About Consistent Releases And Audience Growth
06/30/2026
EP433: The Truth About Consistent Releases And Audience Growth
Are you dropping singles and still wondering why your fanbase isn't growing? It might be time to rethink your release strategy... In this episode of Creative Juice, Jack and Circa discuss what it really takes to build momentum as an artist and how to strategically use your releases to engage your audience! Learn about why consistent releases might matter more than the occasional big launch and how to leverage your streaming growth beyond the numbers. If you’ve been caught in the cycle of releasing music without seeing traction, this episode is your ticket to a purposeful release strategy! DISCOVER: Why You Should Question Your Release Goals Beyond Streaming Numbers How Consistently Releasing Music Can Demonstrate Activity To Your Fans What Questions To Ask Before Determining Your Release Cadence Why Active Engagement With Fans Is Crucial How To Use Momentum From Releases To Grow Your Social Platforms What The Real Starting Line Looks Like For Artists Today Why Streaming Alone Isn't The Path To Building A Fanbase RESOURCES:
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EP432: Finding Your Workflow, Technology, and Music Marketing
06/23/2026
EP432: Finding Your Workflow, Technology, and Music Marketing
Navigating the ups and downs of a music career is hard enough without fumbling through your to-do list. If you ever wonder how to juggle creativity and productivity, you're not alone! In this episode of Creative Juice, Jack and Circa get real about effective workflows in music marketing to think like an artist AND still get more done! Learn about the processes Circa is using to build innovative tools for IndiePro and how you can apply similar strategies to streamline your music business. If you're tired of stumbling over what step to take next in your campaigns or creative projects, this episode will give you fresh inspiration to get stuff done! DISCOVER: How Thinking Like A Software Company Can Boost Your Music Career Why Video Courses Fail To Solve The Learning Problem For Artists How AI Can Be Your Partner In Solving Marketing Hurdles When To Leverage Technology To Free Up Your Creative Time Why Getting Comfortable With Your Core Problem Pays Off What Makes An Engaging Educational Dialogue With AI Possible How Getting "Cozy" With Problems Brings Long-Term Rewards RESOURCES:
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EP431: A Midyear Report and Things We're Excited About In Music Marketing Right Now
06/17/2026
EP431: A Midyear Report and Things We're Excited About In Music Marketing Right Now
As an artist, the stories you tell your fans are more important than you realize… In this episode of Creative Juice, Jack and Circa explore their mid-year reflections on music marketing and industry predictions and what we're excited about in the music business right now! Learn about the rise of anti-AI narratives in the music scene, how artists are engaging with these themes in their brand storytelling, and how evolving technology continues to redefine creativity. Whether you're curious about what narratives can do for your music or excited to explore new tech, this episode is a must-listen! DISCOVER: How Anti-AI Narratives Are Affecting Artist To Fan Interactions Why Embracing Narrative Storytelling Deepens Connections With Your Fans What Artists Can Learn From Technology Shifts In The Music Industry How To Integrate Mainstream Narratives Into Your Personal Brand How DAWs And AI Tools Are Pushing Music Boundaries Further When To Translate Your Passions Into Your Content RESOURCES:
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EP431: A Midyear Report and Things We're Excited About In Music Marketing Right Now
06/17/2026
EP431: A Midyear Report and Things We're Excited About In Music Marketing Right Now
As an artist, the stories you tell your fans are more important than you realize… In this episode of Creative Juice, Jack and Circa explore their mid-year reflections on music marketing and industry predictions and what we're excited about in the music business right now! Learn about the rise of anti-AI narratives in the music scene, how artists are engaging with these themes in their brand storytelling, and how evolving technology continues to redefine creativity. Whether you're curious about what narratives can do for your music or excited to explore new tech, this episode is a must-listen! DISCOVER: How Anti-AI Narratives Are Affecting Artist To Fan Interactions Why Embracing Narrative Storytelling Deepens Connections With Your Fans What Artists Can Learn From Technology Shifts In The Music Industry How To Integrate Mainstream Narratives Into Your Personal Brand How DAWs And AI Tools Are Pushing Music Boundaries Further When To Translate Your Passions Into Your Content RESOURCES:
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EP430: Turning Your Merch Into Offers For Your Fans In 10 Minutes
06/10/2026
EP430: Turning Your Merch Into Offers For Your Fans In 10 Minutes
In the streaming era, turning your music into something fans rush to buy can seem impossible. But what if it was just about making your album or merch offer irresistible? In this episode of Creative Juice, Jack and Circa dive into turning your merch into offers that'll have your fans pressing "buy" in no time. Learn about using exclusivity in your online store, setting prices, and how to add excitement and urgency into every drop! Whether you’re launching a new album or selling tour merch, this episode will give you the strategy to boost your sales with real, battle-tested moves! DISCOVER: How To Transform Your Merch Into Irresistible Offers Why Scarcity And Urgency Will Skyrocket Your Sales What High-value, Low-cost Add-ons Can Make Your Offers Pop How Personalization Can Make Your Fans Feel Special Why Artists Should Charge More And How To Do It Confidently How Guarantees Can Flip The Script And Reduce Buyer Hesitation What Naming Your Offer Can Do For Its Appeal And Memorability RESOURCES:
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EP430: Turning Your Merch Into Offers For Your Fans In 10 Minutes
06/10/2026
EP430: Turning Your Merch Into Offers For Your Fans In 10 Minutes
In the streaming era, turning your music into something fans rush to buy can seem impossible. But what if it was just about making your album or merch offer irresistible? In this episode of Creative Juice, Jack and Circa dive into turning your merch into offers that'll have your fans pressing "buy" in no time. Learn about using exclusivity in your online store, setting prices, and how to add excitement and urgency into every drop! Whether you’re launching a new album or selling tour merch, this episode will give you the strategy to boost your sales with real, battle-tested moves! DISCOVER: How To Transform Your Merch Into Irresistible Offers Why Scarcity And Urgency Will Skyrocket Your Sales What High-value, Low-cost Add-ons Can Make Your Offers Pop How Personalization Can Make Your Fans Feel Special Why Artists Should Charge More And How To Do It Confidently How Guarantees Can Flip The Script And Reduce Buyer Hesitation What Naming Your Offer Can Do For Its Appeal And Memorability RESOURCES:
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EP429: What Do I Sell First As An Artist?
06/02/2026
EP429: What Do I Sell First As An Artist?
Feeling stuck on what to sell to your fans first? Let's clear that up right now. In this episode of Creative Juice, Jack and Circa break down the million-dollar question almost every artist asks (sometimes more than once): "What should I sell first?" Learn about how tuning into your fans' desires, understanding the real role of your brand, and navigating your product options can set your sales strategy up for success. Whether you're a new artist or a seasoned veteran, this episode will help you crack the code on monetizing your music and engaging your audience better! DISCOVER: Why Tuning Into Fan Signals Is Your First Step How To Determine If Digital Or Physical Products Fit Your Fan Base What Early Monetization Mistakes To Avoid How To Align Your Products With Your Brand How To Think Beyond T-Shirts And CDs For First Time Sales What Role Your Brand Plays In Fan Purchasing Decisions Why Digital Product Value Gets Lost In Translation RESOURCES:
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EP428: A Crash Course In Live Show Advertising
05/26/2026
EP428: A Crash Course In Live Show Advertising
Selling out shows isn't just about your music - it's about knowing how to get fans in the door! In this episode of Creative Juice, Jack and Circa break down the nuts and bolts of live show advertising in 2026 from campaign structure to content creation and beyond! Learn about the current best practices from our agency and tech tricks that help artists fill venues, from pixel tracking in ticket sales to making your ad campaigns hit with better creative choices! If you’re ready to up your tour marketing game and maximize ticket sales, this episode is packed with tactical insights that artists and bands at all levels need! DISCOVER: Why Control Over Ticketing Data Is Crucial For Your Tours How To Use Bridge Pages For Better Tracking And Traffic Quality What Creative Content Drives Fans To Your Shows Why Event Response Campaigns Still Boost Ticket Sales How To Maximize Your Warm Audiences For Tour Marketing How To Track Sales Without Direct Access To Ticketing Platforms What Makes Live Show Advertising Different From Selling Merch Online RESOURCES:
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EP427: Our 4 Eternal Rules of Music Marketing
05/19/2026
EP427: Our 4 Eternal Rules of Music Marketing
If you feel stuck in your music career, asking the right questions can mean the difference between spinning your wheels and making progress... In this episode of Creative Juice, Jack and Circa hash out their four eternal rules for music marketing that we use when talking about any strategy with ANY artist! Learn about how to clearly identify what you’re offering, understand your audience, craft your messaging, and choose the right channels to maximize your reach! Whether you're launching new music or rekindling a connection with your fans, let these rules be your north star whenever you have questions about your marketing strategy! DISCOVER: Why Identifying What You're Really Offering Is The Key First Step How To Accurately Pinpoint Your Audience And Know WHO You’re Talking To What To Consider When Crafting The Right Message For Different Fan Segments How To Choose Which Channels To Communicate On Based On Your Band’s Stage Why Artists Often Ignore Their Own Strengths And How To Capitalize On Your Existing Assets How To Avoid Getting Overwhelmed With Platform Options And Stay Focused RESOURCES:
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EP426: How To Create Better Social Content As An Artist
05/12/2026
EP426: How To Create Better Social Content As An Artist
Stuck on the social media hamster wheel and wondering how to make your content pop as an artist? You're not alone. In this episode of Creative Juice, Jack and Circa dive into building a systematic approach to level up your social media content. Learn about how to analyze successful content, score your own posts, and create a feedback loop that continuously improves your social media presence. If you're ready to stop throwing spaghetti at the wall with your content and start understanding what makes it stick, this episode is for you! DISCOVER: How to Identify Successful Creators' Techniques That Align With Your Style Why You Should Create a Scoring System for Assessing Your Social Media Posts What Signals From Your Audience Can Teach You About Content Creation How to Balance Qualitative Feedback With Quantitative Metrics Why Inspiration Must Be Tailored, Not Generic How to Use Fan Feedback to Refine Your Content Approach How to Avoid Making Cringe Content by Knowing Your Preferences RESOURCES:
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EP425: Artist Management, Consistency, and Finding Your Path with Mike Mowery
05/05/2026
EP425: Artist Management, Consistency, and Finding Your Path with Mike Mowery
For artists and artist managers alike, wearing many hats is part of the game. So what does it take to do it AND be successful? In this episode of Creative Juice, Jack and Circa sit down with Mike Mowery, senior artist manager at 10th Street Entertainment and former president of Outerloop Group. With years of experience under his belt, Mike shares his journey from DIY hardcore roots to managing major acts like Ice Nine Kills, TX2, Solence, Charlotte Sands, Scene Queen, Bailey Spinnn, and As December Falls! Learn about the dynamics between artists and managers, the importance of authenticity, and how Mike's unique journey in the music business shapes his approach to building music careers. Whether you're an artist looking to grow your career or a manager aiming to refine your approach, this conversation and Mike's insight and advice will help you navigate the industry landscape! DISCOVER: How To Identify And Prioritize Revenue Streams For Artists Why Artist Authenticity And Perseverance Are Key To Success What Makes a Manager-Artist Relationship Thrive How To Strategically Plan A Release With Tours, Merch Drops, And Content Why Embracing AI And New Tools Can Benefit Your Music Career How To Sustain Motivation And Avoid Burnout In A Fast-paced Industry What Steps Are Vital In Developing An Artist's Career Trajectory RESOURCES:
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EP424: Geese, Music Marketing Psyops, and How To Get Ahead
04/28/2026
EP424: Geese, Music Marketing Psyops, and How To Get Ahead
Was the marketing for the band Geese a psyop? Maybe. But what if I told you that's all part of the plan? In this episode of Creative Juice, Jack and Circa discuss the "controversial" marketing strategy behind the band Geese that’s got the music world talking! Learn about how a band called Geese became a sensation with a marketing approach that some are calling an “industry psyop,” and dive into whether this strategy is as new or as noteworthy as it seems! Whether you're curious about cutting-edge marketing tactics or cautious about falling into industry traps, this episode will get you thinking about how you’re presenting your art to the world! DISCOVER: Why Marketing Your Music Can Feel Like A Psyop How The Band Geese Got Into The Spotlight What Chaotic Good Did To Engineer A Buzzworthy Campaign How This Approach Ties Into The History Of Music Marketing What Influencers And UGC Have To Do With Music Virality Why It’s Crucial To Understand The Nuts And Bolts Of Marketing Today How To Avoid Getting Sucked Into Gimmicks That Won't Last RESOURCES:
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EP423: How To Pick The Right Marketing Channel For Growing Your Audience
04/21/2026
EP423: How To Pick The Right Marketing Channel For Growing Your Audience
Instagram, TikTok, YouTube, Facebook...as artists, choosing the right social media platform to grow can be overwhelming with so many options available... In this episode of Creative Juice, Jack and Circa keep it simple while answering one of the most common questions artists have: "Where do I start if I want to grow my audience?" Learn about finding the right platforms for your music career, discovering where your fans spend their time, and aligning your preferences with your marketing strategies. If you’re unsure about where to build your fanbase online, you won’t want to miss this episode's breakdown of the social media landscape! DISCOVER: Why Short Form Video Content Is Essential Across Platforms How To Figure Out Which Platforms Align With What You Enjoy Why You Should Consider Where Similar Artists Are Succeeding What The Benefits Are Of Choosing A Platform You Actually Like How Experimenting And Using Social Media As A User Can Guide Your Decisions When To Go Deeper Than Just The Mainstream Social Platforms What To Avoid When Choosing A Platform Just Because It's Popular RESOURCES:
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EP422: What To Do When Your Music Marketing Systems Break
04/14/2026
EP422: What To Do When Your Music Marketing Systems Break
When your music marketing systems start falling apart, how do you come up with a game plan? In this episode of Creative Juice, Jack and Circa tackle the chaos that happens when your best marketing campaigns and systems break! Learn about identifying points of failure in your music marketing strategy, tweaking your process to better fit your life and career, and the importance of being prepared for changes! If you’ve ever felt like your marketing efforts hit a roadblock right when you need them most, this episode is packed with insights to keep your momentum going even when life throws you curveballs! DISCOVER: Why Being Underprepared Will Derail Your Music Marketing Systems How to Identify and Fix Points of Failure in Your Content Strategy What It Means to Build Resilience in Your Marketing Systems How to Adjust Your Plans for Unexpected Life Changes Why There’s No “One-Size-Fits-All” Solution in Music Marketing How Honest Reflection on Your Priorities Drives Success What Your Beliefs About Burnout Teach You About Sustainability RESOURCES:
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EP421: Are Artists Just Traveling T-Shirt Salesmen?
04/07/2026
EP421: Are Artists Just Traveling T-Shirt Salesmen?
Are artists just traveling t-shirt salesmen? Let's actually unpack that concept... In this episode of Creative Juice, Jack and Circa discuss monetization in the music industry and what business artists are really in! Learn about the core of your music career by examining if you're truly in the business of creating music or something else entirely and understand how different artist business types have different focuses! If you're trying to understand where your efforts should be going for maximum impact and profitability, this episode is your go-to guide! DISCOVER: Why Your Music Isn't Just The Product And What Actually Might Be How Understanding Your Business Type Can Lead To Better Decisions What Separates Successful Artists From The Struggling With Business Focus Why Focusing On What Already Works Can Catapult Your Career Forward What Questions You Should Be Asking To Define Your Artist Business How To Avoid The Trap Of Outdated Music Industry Gatekeeping Why Recognizing Your Business Type Changes Your Approach Entirely RESOURCES:
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EP420: This One Skill Will Change The Course Of Your Music Career
03/31/2026
EP420: This One Skill Will Change The Course Of Your Music Career
Do you know when to call it quits on an idea versus pushing on? In this episode of Creative Juice, Jack and Circa tackle why artists abandon ship when projects are just hitting their stride! Learn about the critical skill of knowing when to lean into success, how waving goodbye to fan engagement assets damages careers, and why recognizing the value in the long game keeps artists moving forward. If you're sick of stalling the potential of your music marketing plans, this episode will help you keep your momentum! DISCOVER: Why Stopping Productive Projects Confuses Fans Why Artists Often Make Hasty Decisions To Bail On Success What Recognizing Momentum Can Do For A Successful Music Career What Stable Strategies Teach Us About Businesses How Finishing Projects Affects The Trajectory Of Your Career RESOURCES:
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EP419: Early Music Marketing Lessons And Why They Matter Most
03/24/2026
EP419: Early Music Marketing Lessons And Why They Matter Most
If the question "which strategy is right for me?" has you stuck in your music career, you're not alone... In this episode of Creative Juice, Jack and Circa tackle the artist's dilemma of choosing the "right" marketing strategy versus just getting things done! Learn about decision paralysis, setting realistic goals, and why chasing the "perfect" strategy might be keeping you away from your potential fans. If you've ever hesitated on a release or marketing plan because you weren't sure it was the best move, this episode is for you! DISCOVER: How Decision Paralysis Is Hindering Your Marketing Success Why You Should Value Failure More Than Success In Early Marketing What Fast Feedback Loops Can Do For Your Music Career How To Categorize Marketing Tactics Into Actionable Buckets Why Getting Things Wrong Is Crucial To Eventually Getting Things Right How To Balance Strategic Goals With Tactical Moves In Your Marketing What Your "Quick Wins" Say About Your Overall Marketing Strategy RESOURCES:
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EP418: Balancing Strategy and Fast Execution in Music Marketing
03/17/2026
EP418: Balancing Strategy and Fast Execution in Music Marketing
If the question "which strategy is right for me?" has you stuck in your music career, you're not alone... In this episode of Creative Juice, Jack and Circa tackle the artist's dilemma of choosing the "right" marketing strategy versus just getting things done! Learn about decision paralysis, setting realistic goals, and why chasing the "perfect" strategy might be keeping you away from your potential fans. If you've ever hesitated on a release or marketing plan because you weren't sure it was the best move, this episode is for you! DISCOVER: How Decision Paralysis Is Hindering Your Marketing Success Why You Should Value Failure More Than Success In Early Marketing What Fast Feedback Loops Can Do For Your Music Career How To Categorize Marketing Tactics Into Actionable Buckets Why Getting Things Wrong Is Crucial To Eventually Getting Things Right How To Balance Strategic Goals With Tactical Moves In Your Marketing What Your "Quick Wins" Say About Your Overall Marketing Strategy RESOURCES:
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EP417: Simplify How You Advertise Your Music Today
03/10/2026
EP417: Simplify How You Advertise Your Music Today
There's a lot of bad information out there about advertising your music. One of the biggest myths right now is that your process should be complex... In this episode of Creative Juice, Jack and Circa share stories from our agency IndieX about paid ad strategy for your music marketing and what you need to focus on today. Learn real world examples of ad account clutter, how to streamline your campaigns, and when to make changes that actually make your marketing better! If you're tired of chasing new "music advertising hacks" and complex button pushing, this episode is your ticket to a clearer process! DISCOVER: How Simplifying Your Ad Campaigns Can Boost Performance Why Fewer Campaigns Often Lead To Better Results What Kinds Of Ad Targeting You Really Need How Machine Learning Impacts The Way We Market Music When To Make Changes To Your Advertising Strategy (And When Not To) Why The Greatest Investment Accounts Belong To...Dead People? What Lessons From Simplifying Ads Can Apply To Your Entire Music Business RESOURCES:
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EP416: Entrepreneurship, Independence, and Artist Growth with Kota The Friend Manager Vernon Jones
03/03/2026
EP416: Entrepreneurship, Independence, and Artist Growth with Kota The Friend Manager Vernon Jones
Keeping control in your music career is one of the most critical points of leverage you can have. Just ask Kota the Friend's manager... In this episode of Creative Juice, hosts Jack and Circa sit down with Vernon Jones, manager of rapper Kota the Friend, to discuss the realities of artist management, staying independent, and building a self-sustaining music career! Learn about the ins and outs of navigating contracts, exploring independent revenue streams, where they're focusing attention for Kota's new record "Local Art Dealer", and the critical importance of having direct connections with fans! If you're looking to understand the inner workings of artist management and want to take control of your music business, this episode is a must-listen to learn the ropes from Vernon! DISCOVER: How Vernon Jumped Head First Into Artist Management (The Reason Might Surprise You) How Direct Connection With Fans Can Transform Your Career What You Need To Know To Build A Sustainable Music Business How To Balance Between Short-term And Long-term Revenue Strategies What It Takes To Grow Your Audience Independently Why Ownership Of Your Art And Business Is Essential How To Avoid Common Pitfalls In Artist Contracts And Management RESOURCES:
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EP415: Finding Your Winning Ads and One Mistake To Avoid
02/24/2026
EP415: Finding Your Winning Ads and One Mistake To Avoid
This one advertising mistake is the difference between ongoing successful campaigns and duds for artists... In this episode of Creative Juice, Jack and Circa bring stories straight from our agency IndieX about how artists "accidentally" kill their winning ads and how you can avoid it! Learn about the risks associated with altering winning ad campaigns, the hidden costs of resets, and the what's required to keep your successful campaigns rolling! If you’re thinking about hitting refresh on your ads, this episode is packed with advice will stop you from shooting yourself in the foot! DISCOVER: Why Tampering With Successful Ad Campaigns Is A No-No How To Maintain Campaign Success While Experimenting What Resetting An Ad Means For Your Optimization And Learning Why Social Proof Amplifies Your Ads Over Time How To Avoid Mistakes In Managing Ad Performance What Smart Pivots Look Like When Changing Up Your Ad Copy RESOURCES:
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EP414: Artist Growth and Artist Management with Will Hoffman, Manager of Nothing More
02/17/2026
EP414: Artist Growth and Artist Management with Will Hoffman, Manager of Nothing More
Are you juggling too much to focus on what actually matters in your music career? In this episode of Creative Juice, Jack and Circa sit down with Will Hoffman, artist manager of Nothing More, SiM, and Ankor, who shares his journey from musician and producer to manager and stories from the trenches on driving artist growth! Learn about Will's approach to direct fan engagement with Nothing More, his approach to artist management, and the importance of staying true to your art! Whether you’re looking to hone in on what matters most for your career or get a peek behind the scenes of artist management, Will shares a ton of gold in this episode! DISCOVER: Why Your Music Is Still The Most Important Part Of Your Career How To Build A Strong Connection With Your Fans Why Mailing Lists Are Your Secret Weapon How Will Built A Career From Musicianship To Management What Lessons Nothing More Can Teach You About Fan Engagement Why Authenticity In Art Overcomes Any Hurdle What Role Merch Plays In Building A Fan Community RESOURCES:
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EP413: Talking Music Marketing and Monetization Math
02/10/2026
EP413: Talking Music Marketing and Monetization Math
People often throw around the concept that selling one hoodie will make you as much revenue as 10,000 streams, but they rarely go deeper than that. Let's talk numbers that actually make sense... In this episode of Creative Juice, Jack and Circa break down the music marketing math that turns confusing revenue streams into simple equations! Learn how to compare your revenue sources, how to apply this to your merch strategy, and what it takes to create direct and active revenue streams from your fans! If you're ready to take monetization steps in your music career, this episode will give you a strategy that you can actually use today! DISCOVER: How To Calculate Your Revenue From Merch Sales What Steps To Take To Create Offers For Your Fans How Small Scale Actions Can Boost Your Bottom Line What It Takes To Overcome Barriers In Revenue Generation How To Leverage Entrepreneurial Thinking In Your Music Career Why Direct Fan Engagement Is The Key To Sustainable Profits RESOURCES:
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EP412: A New Way To Plan Your Calendar For Music Marketing
02/03/2026
EP412: A New Way To Plan Your Calendar For Music Marketing
4 days on your calendar could mean the difference between scrambling to market your music and having a clear plan to crush it this year... In this episode of Creative Juice, Jack and Circa share a strategy for planning your year in music marketing with a simple calendar framework! Learn how to drive sales throughout the year, align with your releases, and reduce the obstacles to selling to your fans, even if you're working with just one product! If you’re ready to make your marketing efforts more consistent and less chaotic, this episode is will help you unlock a year-round promotional strategy! DISCOVER: How To Plan Your Music Marketing With Just Four Dates Why Creating Your Own Holidays Can Boost Your Sales What To Do If You Only Have One Product To Sell Why Frequency Matters More Than Perfection How Smart Scheduling Can Make Sales More Predictable What An "Always On" Approach Means For Your Career Success RESOURCES:
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EP412: A New Way To Plan Your Calendar For Music Marketing
02/03/2026
EP412: A New Way To Plan Your Calendar For Music Marketing
4 days on your calendar could mean the difference between scrambling to market your music and having a clear plan to crush it this year... In this episode of Creative Juice, Jack and Circa share a strategy for planning your year in music marketing with a simple calendar framework! Learn how to drive sales throughout the year, align with your releases, and reduce the obstacles to selling to your fans, even if you're working with just one product! If you’re ready to make your marketing efforts more consistent and less chaotic, this episode is will help you unlock a year-round promotional strategy! DISCOVER: How To Plan Your Music Marketing With Just Four Dates Why Creating Your Own Holidays Can Boost Your Sales What To Do If You Only Have One Product To Sell Why Frequency Matters More Than Perfection How Smart Scheduling Can Make Sales More Predictable What An "Always On" Approach Means For Your Career Success RESOURCES:
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EP411: This Mistake Is Killing Your Marketing As An Artist
01/27/2026
EP411: This Mistake Is Killing Your Marketing As An Artist
If you've been rushing straight into release day chaos, you're gonna love this... In this episode of Creative Juice, Jack and Circa tackle the deadliest marketing mistake artists make: rushing to launch a release and ending up with a half-baked plan! Learn about negotiating deadlines, identifying choke points, and the common pitfalls that sabotage even the best-prepared campaigns! Whether you're tired of launches stressing you out or want to ensure your next release goes off without a hitch, this episode is your guide! DISCOVER: Why Arbitrary Deadlines Will Kill Your Marketing How Procrastination On Pivots Creates Chaos What Causes Slippage In Release Timelines And How To Fix It How Post Mortem Reports Create Better Future Campaigns Why Some Problems Have Repeat Offenders Behind The Scenes How To Spot Choke Points In Your Release Process What Successful Artists Do To Ensure Smooth Launches RESOURCES:
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EP410: Artists Managers, Marketing, and Lessons To Help You Get Ahead
01/20/2026
EP410: Artists Managers, Marketing, and Lessons To Help You Get Ahead
Your music career is a business. But not everyone sees it that way... In this episode of Creative Juice, Jack and Circa dive deep into artist management, offering insights from our clients and their managers that blend music marketing with business strategy! Learn about the mindsets of successful managers, how they view marketing, and the dynamics between artists and managers, so you can make your artist's project thrive! Whether you're an artist who wants to take control of your career or a manager looking to be the best for your clients, this episode will give you a combined look at the business and creative sides! DISCOVER: How Artists And Managers Can View The Music Business Like An Actual Business Why Direct-To-Fan Marketing Doesn't Conflict With Building Awareness How To Filter Noise And Focus On What Matters For Growth Why A Manager Needs To Know How To Make Money In The Artist's Business What Common Mistakes Managers Make And How To Avoid Them How To Balance Short Term Wins With Long Term Growth Strategies RESOURCES:
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