Creative Juice
Creative Juice, brought to you by Indepreneur, is a weekly 1-hour podcast dedicated to enabling you to pursue your creative passion. Each week we interview successful independent musicians, music industry professionals, and music marketers to give you an inside look at what it's like to treat your "dream" like your "fallback". We also take you inside whats working now at the cutting edge of music marketing. You'll learn exactly how to gain control, clarity, and confidence in your music career.
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EP401: What Meta's Andromeda Update Means For Musicians
11/18/2025
EP401: What Meta's Andromeda Update Means For Musicians
Are Facebook and Instagram acting up and sending your ad results into a tailspin? It's time to get to the bottom of it... In this episode of Creative Juice, Jack and Circa break down major updates to Meta's advertising platform that every musician needs to know! Learn about the new Meta Andromeda system that's changing how ads are served on Facebook and Instagram, the effects of AI-generated content, and what these shifts mean for your music marketing strategies moving forward! If you want your Facebook and Instagram ads to reach the right audiences and drive new listeners, fans, and sales, this episode is a must-listen to stay ahead of the curve! DISCOVER: How Meta's Andromeda System Is Changing Ad Delivery Why Your Ad Targeting Strategies Need A Refresh What Creative Diversification Means For Your Campaigns Why Broad Targeting On Meta's Platform Is Optimal What Role AI Features Play In Your Ad Strategy How To Set Up Audience Segments For Better Insights RESOURCES:
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EP400: How To Get Out Of A Content Creation Slump
11/11/2025
EP400: How To Get Out Of A Content Creation Slump
Sick of staring at the blank page when it comes to content to promote your music? You're not alone and it's time to get your creative spark back! In this episode of Creative Juice, Jack and Circa tackle content creation slumps to help you get on track when creative the well runs dry! Learn strategies that can help you out of a rut and start creating with passion again, whether you’re crafting songs or cranking out social media content! Whether you're feeling stuck or just need a new approach to the content side of your music career, this episode is packed to spark your creativity! DISCOVER: Why Conventional Wisdom On Writer's Block Might Not Actually Work How Uninformed Optimism Can Fuel Your Initial Creative Burst Why Hitting Goals Can Sometimes Lead To Creative Burnout How Finding Motivation In Spite And Clout Can Reignite Your Drive What Role Music Discovery Plays In Overcoming Music Creation Slumps How To Tap Into Current Conversations For Social Media Inspiration Why Stepping Away Might Actually Reset Your Creative Mindset RESOURCES:
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EP399: Building Simplicity into Your Music Career
11/04/2025
EP399: Building Simplicity into Your Music Career
Simplicity is key, but as artists, why does it feel like we always make things more complicated than they need to be? In this episode of Creative Juice, Jack and Circa dive into the art of simplifying your music career and marketing strategies! Learn about how complexity can become a roadblock and why stripping ideas down to their core is a game-changer with insights from programming, business, and real artist stories! If you find yourself stuck in the weeds in your music career and want to get back to basics, this episode is your guide to doing less with more impact! DISCOVER: Why Complexity Can Slow Down Your Music Career How Great Communicators Simplify Their Messages What Accidental Complexity Is And Why It’s A Problem How To Identify Unnecessary Steps In Your Marketing Plans When Simplicity Leads To Better Systems And Processes How To Avoid Over-Engineering Your Projects Why Essential Complexity Is The Only Complexity You Need RESOURCES:
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EP398: My Music Career Isn't Growing, What I Do Fix?
10/28/2025
EP398: My Music Career Isn't Growing, What I Do Fix?
Feel like your music career is hitting a wall and you don't know what to fix? This is more common for artists than you might think... In this episode of Creative Juice, Jack and Circa break down the stages of your music career where you might be stuck and how to identify what's causing the bottleneck! Learn about the Buddy System, how to assess where your fanbase growth is stalling, and where to prioritize your efforts for growth! Whether you're trying to get more eyes on your music, get your fans excited, or finally start making money for your efforts, this episode has insights you can't miss to get on track with a strategy that works for your stage of growth! DISCOVER: How To Know If You're Boring Your Potential Fans Why You Need To Bribe Your Fans To Capture Attention What You Might Be Missing With Monetizing Your Audience Why Big Artists Might Have Huge Social Media Numbers But No Loyal Fans What Separates Thriving Indie Artists From Those Who Stall Out How Major Artists Hit Plateaus Even With Label Support Why Your Manager Or Label Might Be Giving You The Wrong Advice RESOURCES:
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EP397: The Unfair Advantage of Artists and Creatives
10/21/2025
EP397: The Unfair Advantage of Artists and Creatives
Every type of business has pros and cons, but for artists, your biggest advantages are actually hiding in plain sight... In this episode of Creative Juice, Jack and Circa discuss the unique edge that artists have in their careers compared to tons of other businesses! Learn about the creative advantages artists have, how to harness them beyond music making, and how to leverage them as a tool in your business arsenal! If you're looking for a few levers to help you define your music career, this episode sheds new light on how to take control of your business! DISCOVER: Why Your Captive Audience Is A Gold Mine How To Break Free From The Constraints of Being "Just An Artist" What It Means To Transition From Artist To Content Creator How To Succeed In A Content-First World What Stops Most Artists From Reaching Their Business Goals How To Build Loyalty And Diversify Your Revenue Streams At The Same Time RESOURCES:
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EP396: Black Friday 2025 Preparation and Countdown For Artists
10/14/2025
EP396: Black Friday 2025 Preparation and Countdown For Artists
Are you ready to crush it this Black Friday or will you be like most artists and let it pass you by like last year? In this episode of Creative Juice, Jack and Circa lay out everything you need to know to prepare for a killer Black Friday sale to boost your revenue big time! Learn about the nuts and bolts of Black Friday planning, the power of scarcity and urgency, and why you should start prepping six weeks ahead! If you want to tap into the biggest sales season of the year and maximize sales for your merch and music online, this episode is your checklist! DISCOVER: Why Early Preparation Is Key For A Stress-free Sale How Black Friday Can Make Up A Significant Chunk Of Your Annual Revenue What Segmenting Your Offers By Fan Type Can Do For Your Sales How To Use Scarcity Alongside Urgency To Drive Sales When To Start Your Sales Early For Maximum Impact Why Having An Engaging Black Friday Narrative Helps You Stand Out How To Use Organic Content And Email Marketing To Pump Up Your Sale RESOURCES:
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EP395: Capitalizing on Viral Moments In Your Online Store w/ Two Crow Collective
10/07/2025
EP395: Capitalizing on Viral Moments In Your Online Store w/ Two Crow Collective
Despite what you see on the surface, most artists actually miss out on opportunities to maximize their viral moments online. Just a bit of preparation can mean the difference between sales and scrambling... In this episode of Creative Juice, Jack and Circa chat with Jame McElroy from Two Crow Collective about harnessing viral moments and leveraging them in your online store! Learn about turning your creativity into sales, the importance of community-driven content, and the role of storytelling when it comes to your viral content. If you’re looking to capture and convert your attention online to grow revenue in your music business, this is your episode! DISCOVER: How Risk Taking And Quick Validation Can Drive Your Next Big Idea What Your Band's Unique Moments Can Feed Into Your Marketing Why Involving Fans In Your Journey Matters How To Use Short Production Loops To Test New Ideas Why Staying Consistent With Your Content Keeps Fans Hooked How Personal Touchpoints Create Customer Loyalty RESOURCES:
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EP395: Capitalizing on Viral Moments In Your Online Store w/ Two Crow Collective
10/07/2025
EP395: Capitalizing on Viral Moments In Your Online Store w/ Two Crow Collective
Despite what you see on the surface, most artists actually miss out on opportunities to maximize their viral moments online. Just a bit of preparation can mean the difference between sales and scrambling... In this episode of Creative Juice, Jack and Circa chat with Jame McElroy from Two Crow Collective about harnessing viral moments and leveraging them in your online store! Learn about turning your creativity into sales, the importance of community-driven content, and the role of storytelling when it comes to your viral content. If you’re looking to capture and convert your attention online to grow revenue in your music business, this is your episode! DISCOVER: How Risk Taking And Quick Validation Can Drive Your Next Big Idea What Your Band's Unique Moments Can Feed Into Your Marketing Why Involving Fans In Your Journey Matters How To Use Short Production Loops To Test New Ideas Why Staying Consistent With Your Content Keeps Fans Hooked How Personal Touchpoints Create Customer Loyalty RESOURCES:
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EP394: Building A Successful Creative Brand with Jame McElroy and Two Crow Collective
09/30/2025
EP394: Building A Successful Creative Brand with Jame McElroy and Two Crow Collective
You think e-commerce isn't for you, the musician? Or maybe you just have doubts about its long-term viability. Think again... In this episode of Creative Juice, Jack and Circa catch up with Jame McElroy, founder of Two Crow Collective, who pivoted from the world of band merch into building a successful e-commerce brand! Learn about bootstrapping a brand during COVID, how Jame found success selling shirts online, and what musicians can take away from his journey to build a thriving merch revenue stream! Whether you're trying to grow your income streams or want to level up your merch strategy, this episode will open your eyes to the possibilities with e-commerce in your music career! DISCOVER: - How Jame Bootstrapped A Successful E-commerce Brand From Scratch - What Lessons From Band Life Translated Into E-commerce Success - Why Your Merch Strategy Doesn't Need To Rely On Touring - How Sharing Your Authentic Story Can Drive Sales - How The DIY Ethos Paid Off For Two Crow Collective - What Long-Term Success Looks Like For Online Brands RESOURCES:
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EP393: Simple Selling Mistakes Artists Make and How to Avoid Them
09/23/2025
EP393: Simple Selling Mistakes Artists Make and How to Avoid Them
Thinking that your fans will magically buy your music or merch without any effort? It's time to change that mindset... In this episode of Creative Juice, Jack and Circa tackle the common sales mistakes artists make that tank their efforts to sell records, merch, and tickets! Learn about crafting clear and compelling sales messages, tapping into urgency and scarcity, and what it really takes to capture (and keep) your fans' attention! If you're ready to boost your sales without feeling slimy, this episode will give you the tools to get started! DISCOVER: Why Clear Messaging Is Crucial For Selling How Storytelling Makes Your Offers More Compelling What AIDA Means And How To Use It In Your Campaigns How Urgency And Scarcity Increase Your Sales Why Repeat Messaging Is Key To Successful Launches What Common Email Marketing Mistakes To Avoid RESOURCES:
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EP392: Common Mistakes We Find In Artist Websites (And How
09/16/2025
EP392: Common Mistakes We Find In Artist Websites (And How
Your website isn’t just for photos, your logo, and a bunch of links for fans to listen, it's a central place for fans to take a next step with you... In this episode of Creative Juice, Jack and Circa break down the essentials of artist websites and the common mistakes to avoid when building yours! Learn about the hidden strengths of your website and the strategies you should implement to transform it from a useless landing page into a powerful part of your marketing! Whether you're launching a new website or revamping your current site, this episode will guide you in avoiding the mistakes tons of artists make! DISCOVER: - Why Your Website Is More Than Just A Digital Business Card - How To Make The Most Of Your Website's Real Estate - What Common Website Mistakes Artists Make - How To Entice Fans With Compelling Opt-ins - Why Tracking And Data Collection Are Essential For Growth - How The Right Tools Can Boost Your Site's Effectiveness - What It Means To Align Your Website With Fan Intent And Behavior RESOURCES:
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EP392: Common Mistakes We Find In Artist Websites (And How
09/16/2025
EP392: Common Mistakes We Find In Artist Websites (And How
Your website isn’t just for photos, your logo, and a bunch of links for fans to listen, it's a central place for fans to take a next step with you... In this episode of Creative Juice, Jack and Circa break down the essentials of artist websites and the common mistakes to avoid when building yours! Learn about the hidden strengths of your website and the strategies you should implement to transform it from a useless landing page into a powerful part of your marketing! Whether you're launching a new website or revamping your current site, this episode will guide you in avoiding the mistakes tons of artists make! DISCOVER: - Why Your Website Is More Than Just A Digital Business Card - How To Make The Most Of Your Website's Real Estate - What Common Website Mistakes Artists Make - How To Entice Fans With Compelling Opt-ins - Why Tracking And Data Collection Are Essential For Growth - How The Right Tools Can Boost Your Site's Effectiveness - What It Means To Align Your Website With Fan Intent And Behavior RESOURCES:
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EP391: Learning About Music Marketing From The Ground Up
09/09/2025
EP391: Learning About Music Marketing From The Ground Up
Finding solid music marketing advice feels like searching for a needle in a haystack these days... In this episode of Creative Juice, Jack and Circa tackle the evolving challenges artists face in filtering through the noise of the music marketing landscape! Learn about the roots of Indepreneur's approach to teaching business marketing in the music industry, how to identify genuinely helpful information, and where the industry is heading with new strategies and tools! If you're tired of sifting through misinformation and you're ready to learn marketing that works, this episode will guide you toward real results! DISCOVER: - Why Most Music Marketing Tools Don't Live Up To The Hype - How The IndieFounder Coaching Program Transforms Artists' Careers - What Separates Gimmicks From Strategies - When To Trust Marketing Advice And Avoid The Red Flags - How Information And Knowledge Flows At Indepreneur - Why Understanding Business Fundamentals Is Essential For Artists RESOURCES:
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EP390: A Case Study On Artist Collaboration
09/03/2025
EP390: A Case Study On Artist Collaboration
Ever feel like collaborating with other artists is more trouble than it's worth? It might be time to rethink that... In this episode of Creative Juice, Jack and Circa dive into the power of artist collaboration and how it can be a game-changer for your music marketing! Learn about expanding your reach and maximizing the impact of your collaborations beyond just making music together! If you're ready to leverage the full potential of partnerships in your music career, this episode will show you the opportunities you can't afford to overlook! DISCOVER: Why Thinking About Collaboration As A Business Decision Isn't Selling Out How Sharing Your Audience With Other Artists Can Double Your Reach What Makes Brand Collaborations A Goldmine For Musicians Why Artistic Integrity Can Get In The Way Of Practical Success How To Start High-Value Collaborations With Local Fashion Brands When Collaborating Turns Into Creating A New Business Ecosystem
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EP389: Dealing With Burnout In Your Music Career
08/26/2025
EP389: Dealing With Burnout In Your Music Career
Feeling burned out in your music career? What if it's not burnout you're feeling, but something else... In this episode of Creative Juice, Jack and Circa take on burnout in music careers and tips for dealing with it! Learn about how what we label as "burnout" might actually be frustration due to lack of progress or enjoyment, and why the framework you use to view your energy and tasks can ultimately change how you work! Whether you're feeling overwhelmed or just looking for ways to beat the daily grind in your music biz, these insights will keep you on track with your career goals! DISCOVER: - Why Burnout In Music Might Just Be A Myth - How To Manage Your Energy Daily - What Tactics Can Help Artists Avoid Feeling Overwhelmed - How Setting A Long-Term Goal Changes Your Daily Focus - Why Feeling Engaged In Your Work Eliminates Exhaustion - How Sidequests Can Benefit Your Creativity
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EP388: Data We Actually Use In Artist Music Businesses
08/19/2025
EP388: Data We Actually Use In Artist Music Businesses
“Data” gets thrown around like a buzzword in the music industry… but what data actually matters when you're building your music business? In this episode of Creative Juice, Jack and Circa unpack the specific types of data we use every day working with artists and bands! Learn how to use the two most impactful data sets, core metrics data and audience data, to make smarter decisions with your fan base and your music marketing strategy! If you've ever felt overwhelmed by analytics or unsure what numbers to pay attention to, this episode will help you focus on the data that actually drives growth! DISCOVER: What Core Metrics You Should Track Across Content, Email, And Offers Why Subscribers, First-Time Customers, And Repeat Buyers Tell The Story Of Your Business How To Use Location Data To Make Touring Decisions What Makes LTV Useful (And When It Doesn’t Matter Yet) How Privacy-First Is Impacting Business Growth Why Marketers Say “Those Who Can Spend The Most To Acquire A Customer Win” How To Avoid Being Misled By Vanity Metrics What Balance Of Clarity And Persuasion Gets Fans To Take Action RESOURCES:
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EP387: What Artists Need To Know About Branding ANd The Fan Journey
08/12/2025
EP387: What Artists Need To Know About Branding ANd The Fan Journey
Everyone talks about how important “branding” is for artists… but few explain how it actually fits into how your fans engage with you... In this episode of Creative Juice, Jack and Circa break down what artists really need to know about branding! Learn about how your brand identity directly impacts how your fans engage with you online and why the best branding often comes from listening to your fans! If you’ve ever wondered how and when to invest your time in branding in your career, this conversation will help you cut through the noise and focus on what really matters! DISCOVER: Why Most Artists Think About Branding Backwards What Ad Scent Is And How It Impacts Your Fans’ Journey Why It’s Nearly Impossible To “Perfect” Branding Early On How To Create A Branding MVP You Can Actually Use What Simple Elements Create Connection Across Your Brand Why “Ugly” Landing Pages Can Convert Better Than Pretty Ones How To Audit Your Copy And Content For Brand Consistency How Your Social Strategy Shapes Your Entire Online Presence RESOURCES:
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EP386: Ready, Fire, Aim For Artists - How To Launch Faster In Your Music Business
08/05/2025
EP386: Ready, Fire, Aim For Artists - How To Launch Faster In Your Music Business
As an artist, it's easy to feel stuck waiting for the perfect moment to launch something for your fans. There's a better way forward... In this episode of Creative Juice, Jack and Circa explore how to move faster in your music business by adopting a "learning as you go" mindset and using it to validate fan demand! Learn how to test ideas, launch quicker, and build offers, marketing campaigns, and more without getting trapped in overthinking, second-guessing, or perfectionism! If you're holding off on launching ANYTHING because you’re not sure your fans will dig it, this episode will give you the mindset and tools to take action today! DISCOVER: Why Speed Is Your Best Friend In Music Marketing How To Prototype Your Way To Fan Demand What Questions To Ask Before You Build (or Launch) Anything How To Create “Disposable” Products That Still Make An Impact Why Safe Testing Grounds Help You Build Faster What MVPs (Minimum Viable Products) Look Like In Artist Businesses How To Order Tasks And Remove Bottlenecks RESOURCES:
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EP385: Music Career Profit Maximizers And How To Use Them
07/29/2025
EP385: Music Career Profit Maximizers And How To Use Them
Most artists wait way too long to offer something premium to their fans… In this episode of Creative Juice, Jack and Circa break down profit maximizers that create unforgettable experiences for your fans and unlock serious revenue in your music career! Learn when to start selling high ticket in your online store, what to offer, and how to keep it simple so that you don't get overwhelmed! If you've been building a fan base and wondering how to drive more profit in your music business, this episode is your blueprint for unlocking a new level of monetization of your audience! DISCOVER: What High Ticket Offers Look Like For Artists Why These Offers Are Usually The Last Thing Artists Try How To Know When You’re Ready To Introduce One Who Your High Ticket Fans Are (And What They Want) What Tradeoffs Come With Premium Offers (And How To Handle Them) How To Audit Your Business For High Ticket Potential How To Create Simple Profit Maximizers Without Overcomplicating It RESOURCES:
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EP384: How To Eliminate Your Music Marketing Budget
07/22/2025
EP384: How To Eliminate Your Music Marketing Budget
What if your music marketing could pay for itself? For artists with the right offer, it can... In this episode of Creative Juice, Jack and Circa continue our series on offers and dive into a powerful strategy that can eliminate your marketing budget altogether! Learn how the right offer, placed at the right point in your funnel, can fund your growth while building your fanbase at the same time! If you’ve ever hesitated to invest in marketing your music because of budget concerns, this episode will help you rethink how your offers and your budget should ACTUALLY work together! DISCOVER: What A Self-Liquidating Offer Is (And What It’s Not) Why SLOs Teach You How To Spend Money To Make Money How To Find The “Liquidation Point” In Your Fan Journey What Most Marketers Don’t Tell You About Self-Liquidating Offers How Big Brand Marketing Works What To Do When An Offer Doesn’t Work The First Time Why Your Goal Is To Sell Full Price, But Get Paid On The Way RESOURCES:
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EP383: Offers We Wish Every Artist Knew About
07/16/2025
EP383: Offers We Wish Every Artist Knew About
What's up Indies welcome back to Creative Juice, this is the podcast where we cover growing and monetizing your fan base and building your music career with marketing strategies that are working RIGHT NOW based on what we see every day at our music marketing agency and across our community of thousands of artists and bands, I hope you enjoy and subscribe. I'm your host Jack McCarthy and with me as always is my co-captain Circa, what's up dude? Go beyond bundles, variants, and presaves...Offers we wish every artist knew about and used in their business -Self liquidating offer -Bribes -High ticket offers the concept of the offer answering the question of why aren't i persausive/getting what i want feature so that benefit how your content is making offers the unfair advantage artists have when it comes to lead generation/bribes attention and access is a currency why artists cap their potential with bribes breaking down early access asking what else
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EP382: Make It Count and Load Up Your Next Release
07/08/2025
EP382: Make It Count and Load Up Your Next Release
Should you focus your music marketing before your release or after it drops? We get this question all the time. The real answer? You need both... In this episode of Creative Juice, Jack and Circa break down how to build an effective release plan that actually converts your fans' attention into impact! From stacking bonuses ahead of streaming drops to building experiences for your fans, learn how to make every moment of your release count! If you’ve ever felt lost planning your next release or you want to rethink how you roll out new music, this episode will show you how to load up the right way! DISCOVER: Why The Best Marketing Happens Before And After Your Release Drops How To Build A Timeline That Drives Action (Not Just Hype) What To Do Instead Of Chasing Pre-Saves How To Create Fan Experiences That Lead To Real Results Why Industry Advice Leans Too Heavily On Pre-Release Promotion What To Ask Yourself When Planning A Launch How To Avoid Overplanning And Actually Ship Your Release RESOURCES:
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EP381: Newsflash! Direct to Fan is NOT New!
07/01/2025
EP381: Newsflash! Direct to Fan is NOT New!
More and more it seems like “Direct to Fan” is having a moment in the music industry...but it’s not a new concept and a lot of what you’re hearing about it misses the point entirely... In this episode of Creative Juice, Jack and Circa set the record straight on what “direct to fan” really means for artists. We unpack the buzz around D2F in the industry, the confusion with D2C models, and how to build a business on your terms with your fans and customers! If you’re building your artist business and want to understand what's real and what's noise in the “direct to fan” conversation, this episode cuts through and gives you a path to follow without distractions! DISCOVER: Why “Direct To Fan” Is Becoming An Industry Buzzword and How To See Through The Hype What To Know About D2C Artist Businesses and D2C Brands How Gatekeepers And Middlemen Are Being Added Back Into D2C Unnecessarily What Direct To Fan Is Actually About (Hint: It’s Fan Monetization, Not Platforms) Why You Can’t Rely On Tools Alone To Build A Direct To Fan Business How To Evaluate The Costs Of Changing Platforms In Your Business What Direct To Fan Will Never Be and How To Build It The Right Way RESOURCES:
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EP380: What To Do AFTER You Get Traction Online
06/24/2025
EP380: What To Do AFTER You Get Traction Online
Going viral and building momentum with your fans online is important but what you do after those moments can make your marketing count... In this episode of Creative Juice, Jack and Circa unpack what to do once you've started getting attention online, whether it's from a viral video or slow, steady growth over time! Learn how artists get stuck in the murky middle when building a fan base, chasing ideas without direction, and what to focus on instead by testing content variations, building with ads, making simple offers, and moving fans to the next step! If you’re seeing traction with your music online but are unsure what to do next and afraid of losing momentum, this episode will give you the roadmap to keep building! DISCOVER: Why Artists Get Stuck After Their First Viral Moment Or Spike In Attention What Tests To Run After Getting Traction How To Use Crossposting, Ads, And Hand-to-Hand Tactics To Drive Engagement When To Start Selling and Why You Don’t Need The “Perfect” Offer To Begin Why So Many Artists Underestimate Their Ability To Monetize Attention What To Do In The “Murky Middle” Between Content Success And Business Growth RESOURCES:
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EP379: Jon Bellion, Fan Engagement, and Music Marketing To Pay Attention To
06/17/2025
EP379: Jon Bellion, Fan Engagement, and Music Marketing To Pay Attention To
Want a masterclass in fan engagement? Not everything you see in the music industry is worth copying, but now and then, artists' release strategies really stand out... In this episode of Creative Juice, Jack and Circa break down Jon Bellion’s release strategy for Father Figure and why it’s one of the coolest fan-focused rollouts we’ve seen in a while! Learn about Jon's dedication to his email list and growing an old school style forum, what’s working, why his fans are going crazy over it, and how you can take notes for your own marketing! If you’re watching what other artists are doing and wondering what’s worth paying attention to (and what’s just hype), this episode will help you separate stunts from strategy! DISCOVER: How Jon Bellion Is Using Email Marketing And Forums To Build Deeper Fan Relationships Why His Approach To His Comeback Is Rallying His Fans What He’s Doing Differently With Instagram How He’s Driving Traffic To Release Shows And Merch Why Short-term Stunts Don't Create Long-term Fan Impact What To Model From Jon’s Marketing and What To Avoid When Watching The Industry RESOURCES:
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EP378: Small Tweaks For Big Results
06/10/2025
EP378: Small Tweaks For Big Results
As artists grow, it’s easy to let the little things slide. It’s the artists who stay locked in on the details who see long-term success... In this episode of Creative Juice, Jack and Circa dig into the small tweaks that lead to big results as your music career grows. Learn about how email and text personalization, fan recognition, and better messaging habits are a superpower that the best artists get growth from! If you’re looking to increase engagement, build real fan loyalty, and stand out, this episode will give you a clear path forward! DISCOVER: How To Use Fan Data In Your Messaging Why Simple Personalization Shows Fans You Know Them How To Create Subject Lines And Questions That Spark Replies Why Shouting Out Fans Matters (And How To Do It Well) How Consistent Small Actions Compound Into Long Term Growth What Separates Great Artists From The Rest What Is The One Opinion That Should Drive Your Decisions RESOURCES:
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EP378: Small Tweaks For Big Results
06/10/2025
EP378: Small Tweaks For Big Results
As artists grow, it’s easy to let the little things slide. It’s the artists who stay locked in on the details who see long-term success... In this episode of Creative Juice, Jack and Circa dig into the small tweaks that lead to big results as your music career grows. Learn about how email and text personalization, fan recognition, and better messaging habits are a superpower that the best artists get growth from! If you’re looking to increase engagement, build real fan loyalty, and stand out, this episode will give you a clear path forward! DISCOVER: How To Use Fan Data In Your Messaging Why Simple Personalization Shows Fans You Know Them How To Create Subject Lines And Questions That Spark Replies Why Shouting Out Fans Matters (And How To Do It Well) How Consistent Small Actions Compound Into Long Term Growth What Separates Great Artists From The Rest What Is The One Opinion That Should Drive Your Decisions RESOURCES:
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EP377: What Actually Holds Back Music Careers
06/03/2025
EP377: What Actually Holds Back Music Careers
What's up Indies welcome back to Creative Juice, this is the podcast where we cover growing and monetizing your fan base and building your music career with marketing strategies that are working RIGHT NOW based on what we see every day at our music marketing agency and across our community of thousands of artists and bands, I hope you enjoy and subscribe. I'm your host Jack McCarthy and with me as always is my co-captain Circa, what's up dude? Figuring out how to grow in your music career probably feels somedays like you're trying to hit a moving target. It can be, and here's why. Theory of constraints - it's a management concept that can be applied to business. It says that a business, whether it's your music career or the restaurant down the street, is limited in achieving its goals by a small number of constraints or bottlenecks. Basically that a business only grows up to its constraint. And when you apply the Theory of Constraints to a business, you look for the largest constraint or bottleneck to hitting your goals and remove that constraint first. Business examples - supply constrained (i don't have enough staff) vs demand constrained (i don't have enough customers) How to apply this candid conversation We do this all the time, literally OFTEN because it's so easy to get distracted different way of fighting shiny object syndrome Will doing X distract us/get us closer from/to our bigger goal of Y Ask circ of times he's helped an artist identify their constraints not new ways to do x, why currently why y isn't working when you live in your problems, you get blindness how to look for the one big thing sidequests and skills - the dirty secret of the fitness industry attacking your goals head on
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EP376: How We Run TikTok Ads As A Music Marketing Agency
05/27/2025
EP376: How We Run TikTok Ads As A Music Marketing Agency
“How about TikTok?” It’s one of the most common questions we get from artists and their teams when talking about running ads... In this episode of Creative Juice, Jack and Circa dig into how we run TikTok Ads at our music marketing agency IndieX—where they fit, when we use them, and how to get results without burning cash! Learn why we don’t use TikTok Ads for testing, how we rely on organic content first, and how to use viral videos to your advantage! If you’ve been wondering where TikTok Ads fit into your music marketing strategy, this episode will give you the approach you need to use them the right way! DISCOVER: Why We Don’t Recommend TikTok Ads For Testing How Organic Content Sets The Foundation Before You Spend Money On Ads What The Community Interaction Objective Is And How To Use It For Growth When To Run Ads On Proven Viral Content To Build Audience How TikTok’s Audience Growth And Retargeting Tools Work What Changed With Retargeting on TikTok RESOURCES:
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EP375: Marketing Systems To Get You Unstuck
05/20/2025
EP375: Marketing Systems To Get You Unstuck
In a noisy music industry, artists often find themselves stuck, spinning their wheels with different advice, and not knowing what steps to take to actually hit their goals. And it's not your fault... In part two of this Creative Juice conversation, Jack sits down with IndieFounder Lead Strategist Jonah McLean to dig deeper into marketing systems that help artists hit their goals! Learn about growing streaming with digital marketing, where to optimize your marketing for chart success, and how to think bigger about your music career. If you're chasing your goals, trying to figure out your next step, or wondering how the future of music marketing is shifting, this episode is packed with stories from other artists to help! DISCOVER: How To Think About Growing Your Streaming Numbers Using Digital Marketing Why Streaming Might Not Be Your First Roadblock and How To Find What Is What To Focus On If You're Aiming For Chart Success With Your Releases What Jonah Wishes Every Artist Knew About Music Marketing Why "Direct To Fan" Is Becoming A Buzzword How The Music Marketing Landscape Is Evolving And What To Prepare For Next RESOURCES:
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