EP440: Making Music, Marketing Music, and Managing Your Energy As A Creative
Release Date: 08/18/2026
EP449: How To Actually Make Music Marketing Work As An Artist
Creative Juice
Getting people to hear your music is one thing. Can you reach them again when you have something to share or sell? In this episode of Creative Juice, Jack and Circa cover how artists can use direct response marketing to build a career around their fans, not industry approval! Learn about the three parts of a music marketing strategy: getting attention, keeping it, and giving fans clear ways to buy from you. If you want your marketing to do more than create a short bump in streams, this episode will help you build a fan base you can rely on! DISCOVER: How To Get Attention...
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EP448: The Landscape of The Music Industry in 2026
Creative Juice
As we head into Q4 of 2026, what does the music industry look like today for artists trying to build a business in it? In this episode of Creative Juice, Jack and Circa analyze the music industry's landscape, past and present, how it's evolving, and unpack what business you're in as an artist! Learn about the shadowy mechanics of the industry, the critical difference between the music business and any other business, and the untapped potential of treating your music career like an e-commerce brand! If you’re serious about taking control of your music career rather than being...
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EP447: Talking Music Marketing with Chris Ruff, Head of Global Marketing at Activist Artists Management
Creative Juice
Looking across all corners of the music business can teach you a LOT as an artist... In this episode of Creative Juice, Jack and Circa are joined by special guest Chris Ruff, head of global marketing at Activist Artists Management, to talk shop about music marketing and career growth! Learn about Chris's journey from the UK punk scene, to major record label operations, to overseeing marketing for legendary acts like The Grateful Dead, The Lumineers, The Pretty Reckless, Young The Giant, and more! Whether you’re an artist or manager looking to level up your music career, this...
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EP446: Should You Even Care About Black Friday As An Artist?
Creative Juice
Is Black Friday a secret weapon for artists or just a shiny object to ignore? In this episode of Creative Juice, Jack and Circa dive into the strategies artists can use to leverage the shopping frenzy of Black Friday to boost their music careers. Learn about the ins and outs of executing sales promotions, understanding the consumer mentality during this massive sales event, and how artists can make the most of this period by driving serious e-commerce revenue. Whether you're planning to launch your first merch line or aiming to maximize your existing store, this episode will...
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EP445: If You're An Artist Building A Team, Watch This
Creative Juice
Building a team around your music career isn't just about freeing up time, it's about smart growth and picking the right opportunities... In this episode of Creative Juice, Jack and Circa tackle the dynamics of team building for artists from the ground up, straight from our experience joining artist teams at our agency IndieX! Learn about choosing between roles that supplement your skills versus those that amplify them, and how to strategically plan your first hires or collaborations. Whether you're attracting industry attention or navigating the early stages of building a team,...
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EP444: 3 Things To Do When Heading Into A Release Cycle (And When To Do Them)
Creative Juice
Instagram, TikTok, YouTube, Facebook...as artists, choosing the right social media platform to grow can be overwhelming with so many options available... In this episode of Creative Juice, Jack and Circa keep it simple while answering one of the most common questions artists have: "Where do I start if I want to grow my audience?" Learn about finding the right platforms for your music career, discovering where your fans spend their time, and aligning your preferences with your marketing strategies. If you’re unsure about where to build your fanbase online, you won’t want to...
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EP443: You Only Need One Offer To Crack Fan Base Monetization
Creative Juice
Struggling to figure out how to make your online store really work for monetization? The answer might be simpler than you think... In this episode of Creative Juice, Jack and Circa break down how one killer offer helps artists unlock fan base monetization! Learn about the concept of a "hero product," what to do when you find it, and how you can stop the guesswork when it comes to merch~ If you're ready to turn one standout product into steady sales, this episode is your roadmap! DISCOVER: Why Finding A Hero Product Can Transform Your Music Business How One Artist Turned A...
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EP442: How To Win Back Fans To Your List
Creative Juice
Want to increase the number of engaged fans that end up on your list? Check this out... In this episode of Creative Juice, Jack and Circa dig into an email marketing tactic to win back fans onto your email subscriber list even in a world of tight privacy rules, straight from our agency, IndieX! Learn about how to leverage transactional emails to boost your email list even when your fans miss the opt-in checkbox on checkout and watch your subscription rate grow! If you’re ready to grow your email list and make sure no fan misses out on hearing from you, this episode is a...
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EP441: Storytelling, Copywriting, and Your Career As An Artist
Creative Juice
Storytelling is a superpower for artists. Just like songwriting, the right words will also make your marketing hit harder... In this episode of Creative Juice, Jack and Circa dive into the power of strategic copywriting for artists. Learn about how developing a narrative, taking wild swings with your messaging, and breaking free of your safe brand guidelines will make your marketing stronger! Whether you're a developing artist or established, getting creative with your copy can shoot your fan engagement through the roof! DISCOVER: Why Storytelling in Your Copy is a...
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EP441: Storytelling, Copywriting, and Your Career As An Artist
Creative Juice
Storytelling is a superpower for artists. Just like songwriting, the right words will also make your marketing hit harder... In this episode of Creative Juice, Jack and Circa dive into the power of strategic copywriting for artists. Learn about how developing a narrative, taking wild swings with your messaging, and breaking free of your safe brand guidelines will make your marketing stronger! Whether you're a developing artist or established, getting creative with your copy can shoot your fan engagement through the roof! DISCOVER: Why Storytelling in Your Copy is a...
info_outlineWhy does marketing your music feel 100 times harder than making it? Spoiler alert: It doesn't have to!
In this episode of Creative Juice, Jack and Circa dive into the common artist feeling that promoting your music is way more demanding than creating it. Learn about why artists feel this way, how this mindset can hold you back, and what you can do to turn marketing into a part of your creative process rather than a chore!
If you’re struggling with the balance between making music and marketing it, this episode will help you connect the two processes into one!
DISCOVER:
Why Artists Often Feel Overwhelmed By Marketing Tasks
How Your Creative Skills Can Translate Into Effective Marketing
What Questions To Ask When Seeking A Manager Or Label
Why Putting Blind Faith In Others To Handle Your Marketing Is A Trap
How To Break Negative Thought Patterns Around Marketing
How To Embrace Marketing As A Natural Extension Of Your Music Creation Process
RESOURCES:
Learn The Top Music Marketing Strategies Inside IndiePRO
Join Us In The Indepreneur Discord Server!
Looking to expand your team or need marketing help? Apply to work with IndieX!