In-Ear Insights: Deconstructing Generative AI Use Cases
In-Ear Insights, the Trust Insights Podcast
Release Date: 02/19/2025
In-Ear Insights: What is AI Decisioning?
In-Ear Insights, the Trust Insights Podcast
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss AI decisioning, the latest buzzword confusing marketers. You will learn the true meaning of AI decisioning and the crucial difference between classical AI and generative AI for making sound business choices. You'll discover when AI is an invaluable asset for decision support and when relying on it fully can lead to costly mistakes. You'll gain practical strategies, including the 5P framework and key questions, to confidently evaluate AI decisioning software and vendors. You will also consider whether...
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In-Ear Insights: Why Real AI Expertise is Reassuringly Expensive
In-Ear Insights, the Trust Insights Podcast
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss how to identify a true AI expert amidst a crowded market. You will discover the crucial difference between someone who knows what to do when things go right and a real expert who navigates challenges when things go wrong. You'll learn key questions to ask and red flags to watch for when evaluating potential partners for your AI initiatives. You will understand how to assess value beyond just cost, ensuring your investment leads to sustainable results. You'll gain confidence in making informed decisions,...
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In-Ear Insights: Do Websites Matter in the Age of AI?
In-Ear Insights, the Trust Insights Podcast
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss whether blogs and websites still matter in the age of generative AI. You'll learn why traditional content and SEO remain essential for your online presence, even with the rise of AI. You'll discover how to effectively adapt your content strategy so that AI models can easily find and use your information. You'll understand why focusing on answering your customer's questions will benefit both human and AI search. You'll gain practical tips for optimizing your content for "Search Everywhere" to maximize your...
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In-Ear Insights: Why Enterprise Generative AI projects Fail
In-Ear Insights, the Trust Insights Podcast
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss why enterprise generative AI projects often fail to reach production. You'll learn why a high percentage of enterprise generative AI projects reportedly fail to make it out of pilot, uncovering the real reasons beyond just the technology. You'll discover how crucial human factors like change management, user experience, and executive sponsorship are for successful AI implementation. You'll explore the untapped potential of generative AI in back-office operations and process optimization, revealing how to...
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In-Ear Insights: Reviewing AI Data Privacy Basics
In-Ear Insights, the Trust Insights Podcast
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss how AI companies use your data, especially with free versions. You will learn how to approach terms of service agreements. You will understand the real risks to your privacy when inputting sensitive information. You will discover how AI models train on your data and what true data privacy solutions exist. Watch this episode to protect your information! Join our weekly #email newsletter: Follow our YouTube channel for more #marketing and #analytics videos! Take our new generative AI course:...
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In-Ear Insights: How to Identify and Mitigate Bias in AI
In-Ear Insights, the Trust Insights Podcast
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris tackle an issue of bias in generative AI, including identifying it, coming up with strategies to mitigate it, and proactively guarding against it. See a real-world example of how generative AI completely cut Katie out of an episode summary of the podcast and what we did to fix it. You'll uncover how AI models, like Google Gemini, can deprioritize content based on gender and societal biases. You'll understand why AI undervalues strategic and human-centric 'soft skills' compared to technical information, reflecting...
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In-Ear Insights: AI News is Drowning Out Important Other News
In-Ear Insights, the Trust Insights Podcast
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss how the nonstop AI hype has buried crucial marketing updates and what you can do about it. You'll learn why even Google quietly launched a powerful free tool that almost no one noticed. You'll discover how much of your analytics data is silently vanishing every day. You'll see why press releases and algorithms no longer reach anyone—and what actually works instead. You'll find out how to build a human network that keeps you ahead of the noise. Watch the episode now to reclaim your edge. Join our...
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In-Ear Insights: Everything Wrong with Vibe Coding and How to Fix It
In-Ear Insights, the Trust Insights Podcast
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss the pitfalls and best practices of "vibe coding" with generative AI. You will discover why merely letting AI write code creates significant risks. You will learn essential strategies for defining robust requirements and implementing critical testing. You will understand how to integrate security measures and quality checks into your AI-driven projects. You will gain insights into the critical human expertise needed to build stable and secure applications with AI. Tune in to learn how to master responsible...
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In-Ear Insights: How to Improve Martech ROI with Generative AI
In-Ear Insights, the Trust Insights Podcast
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss how to unlock hidden value and maximize ROI from your existing technology using AI-powered "manuals on demand." You will discover how targeted AI research can reveal unused features in your current software, transforming your existing tools into powerful solutions. You will learn to generate specific, actionable instructions that eliminate the need to buy new, expensive technologies. You will gain insights into leveraging advanced AI agents to provide precise, reliable information for your unique business...
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In-Ear Insights: Generative AI Strategy and Integration Mail Bag
In-Ear Insights, the Trust Insights Podcast
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss critical questions about integrating AI into marketing. You will learn how to prepare your data for AI to avoid costly errors. You will discover strategies to communicate the strategic importance of AI to your executive team. You will understand which AI tools are best for specific data analysis tasks. You will gain insights into managing ethical considerations and resource limitations when adopting AI. Watch now to future-proof your marketing approach! Join our weekly #email newsletter: ...
info_outlineIn this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss deconstructing AI use cases.
You will learn how to cut through the hype and understand how to truly use AI to solve real problems. You'll discover a practical framework to break down complex AI initiatives into manageable steps. This episode will show you how to avoid common pitfalls and ensure your AI projects deliver measurable results. Watch this episode to gain actionable insights and start making AI work for you today!
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