In-Ear Insights: Deconstructing Generative AI Use Cases
In-Ear Insights, the Trust Insights Podcast
Release Date: 02/19/2025
In-Ear Insights: 2025 Year In Review
In-Ear Insights, the Trust Insights Podcast
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss the massive technological shifts driven by generative AI in 2025 and what you must plan for in 2026. You will learn which foundational frameworks ensure your organization can strategically adapt to rapid technological change. You'll discover how to overcome the critical communication barriers and resistance emerging among teams adopting these new tools. You will understand why increasing machine intelligence makes human critical thinking and emotional skills more valuable than ever. You'll see the...
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In-Ear Insights: What Are Small Language Models?
In-Ear Insights, the Trust Insights Podcast
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss small language models (SLMs) and how they differ from large language models (LLMs). You will understand the crucial differences between massive large language models and efficient small language models. You'll discover how combining SLMs with your internal data delivers superior, faster results than using the biggest AI tools. You will learn strategic methods to deploy these faster, cheaper models for mission-critical tasks in your organization. You will identify key strategies to protect sensitive business...
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In-Ear Insights: AI And the Future of Intellectual Property
In-Ear Insights, the Trust Insights Podcast
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss the present and future of intellectual property in the age of AI. You will understand why the content AI generates is legally unprotectable, preventing potential business losses. You will discover who is truly liable for copyright infringement when you publish AI-assisted content, shifting your risk management strategy. You will learn precise actions and methods you must implement to protect your valuable frameworks and creations from theft. You will gain crucial insight into performing necessary due...
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In-Ear Insights: Teaching Workshops and Professional Development
In-Ear Insights, the Trust Insights Podcast
In this episode, learn the secrets to designing and delivering unforgettable workshops and presentations. You'll discover the ideal balance between lecturing and hands-on exercises to keep your audience completely engaged. You'll learn a powerful method to understand exactly what your audience wants to learn before you create a single slide. You'll find out how to use AI to slash your preparation time while creating perfectly tailored content for any group. You'll gain a new framework to transform your talks from generic lectures into high-impact, memorable experiences. Watch now to make your...
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In-Ear Insights: Sales Frameworks Basics and AI
In-Ear Insights, the Trust Insights Podcast
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss essential selling frameworks and why they often fail today. You will understand why traditional sales methods like Challenger and SPIN selling struggle with modern complex purchases. You will learn how to shift your sales focus from rigid, linear frameworks to the actual non-linear journey of the customer. You will discover how to use ideal customer profiles and strong documentation to build crucial trust and qualify better prospects. You will explore methods for leveraging artificial intelligence to...
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In-Ear Insights: Account Management in the Age of AI
In-Ear Insights, the Trust Insights Podcast
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss the essentials of excellent account management and how AI changes the game. You will discover how to transition from simply helping clients to proactively taking tasks off their to-do list. You will learn the exact communication strategies necessary to manage expectations and ensure timely responses that build client trust. You will understand the four essential executive functions you must retain to prevent artificial intelligence from replacing your critical role. You will grasp how to perform essential...
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In-Ear Insights: How to Create Effective Reporting
In-Ear Insights, the Trust Insights Podcast
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss creating reports that tell a story and drive action using user stories and frameworks. You will understand why data dumping onto a stakeholder's desk fails and how to gather precise reporting requirements immediately. You will discover powerful frameworks, including the SAINT model, that help you move from basic analysis to crucial, actionable decisions. You will gain strategies for anticipating executive questions and delivering a clear, consistent narrative throughout your entire report. You will explore...
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In-Ear Insights: Generative AI for Marketers at MAICON 2025
In-Ear Insights, the Trust Insights Podcast
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss the stark reality of the future of work presented at the Marketing AI Conference. You'll learn which roles artificial intelligence will consume fastest and why average employees face the highest risk of replacement. You'll master the critical thinking and contextual skills you must develop now to transform yourself into an indispensable expert. You'll understand how expanding your intellectual curiosity outside your specific job will unlock creative problem solving essential for survival. You'll discover...
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In-Ear Insights: How to Make Conferences Worth the Investment
In-Ear Insights, the Trust Insights Podcast
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss the worth of conferences and events in a tight economy. You will learn a powerful framework for evaluating whether an expensive conference ticket meets your specific professional goals. You will use generative artificial intelligence to score event agendas, showing you which sessions offer the best return on your time investment. You will discover how expert speakers and companies create tangible value, moving beyond vague thought leadership to give you actionable takeaways. You will maximize your event...
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In-Ear Insights: Getting Real Value from Generative AI
In-Ear Insights, the Trust Insights Podcast
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss scaling Generative AI past basic prompting and achieving real business value. You will learn the strategic framework necessary to move beyond simple, one-off interactions with large language models. You will discover why focusing on your data quality, or "ingredients," is more critical than finding the ultimate prompt formula. You will understand how connecting AI to your core business systems using agent technology will unlock massive time savings and efficiencies. You will gain insight into defining...
info_outlineIn this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss deconstructing AI use cases.
You will learn how to cut through the hype and understand how to truly use AI to solve real problems. You'll discover a practical framework to break down complex AI initiatives into manageable steps. This episode will show you how to avoid common pitfalls and ensure your AI projects deliver measurable results. Watch this episode to gain actionable insights and start making AI work for you today!
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