In-Ear Insights: The Problem with Buyer Personas
In-Ear Insights, the Trust Insights Podcast
Release Date: 04/23/2025
In-Ear Insights: Teaching Workshops and Professional Development
In-Ear Insights, the Trust Insights Podcast
In this episode, learn the secrets to designing and delivering unforgettable workshops and presentations. You'll discover the ideal balance between lecturing and hands-on exercises to keep your audience completely engaged. You'll learn a powerful method to understand exactly what your audience wants to learn before you create a single slide. You'll find out how to use AI to slash your preparation time while creating perfectly tailored content for any group. You'll gain a new framework to transform your talks from generic lectures into high-impact, memorable experiences. Watch now to make your...
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In-Ear Insights: Sales Frameworks Basics and AI
In-Ear Insights, the Trust Insights Podcast
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss essential selling frameworks and why they often fail today. You will understand why traditional sales methods like Challenger and SPIN selling struggle with modern complex purchases. You will learn how to shift your sales focus from rigid, linear frameworks to the actual non-linear journey of the customer. You will discover how to use ideal customer profiles and strong documentation to build crucial trust and qualify better prospects. You will explore methods for leveraging artificial intelligence to...
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In-Ear Insights: Account Management in the Age of AI
In-Ear Insights, the Trust Insights Podcast
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss the essentials of excellent account management and how AI changes the game. You will discover how to transition from simply helping clients to proactively taking tasks off their to-do list. You will learn the exact communication strategies necessary to manage expectations and ensure timely responses that build client trust. You will understand the four essential executive functions you must retain to prevent artificial intelligence from replacing your critical role. You will grasp how to perform essential...
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In-Ear Insights: How to Create Effective Reporting
In-Ear Insights, the Trust Insights Podcast
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss creating reports that tell a story and drive action using user stories and frameworks. You will understand why data dumping onto a stakeholder's desk fails and how to gather precise reporting requirements immediately. You will discover powerful frameworks, including the SAINT model, that help you move from basic analysis to crucial, actionable decisions. You will gain strategies for anticipating executive questions and delivering a clear, consistent narrative throughout your entire report. You will explore...
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In-Ear Insights: Generative AI for Marketers at MAICON 2025
In-Ear Insights, the Trust Insights Podcast
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss the stark reality of the future of work presented at the Marketing AI Conference. You'll learn which roles artificial intelligence will consume fastest and why average employees face the highest risk of replacement. You'll master the critical thinking and contextual skills you must develop now to transform yourself into an indispensable expert. You'll understand how expanding your intellectual curiosity outside your specific job will unlock creative problem solving essential for survival. You'll discover...
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In-Ear Insights: How to Make Conferences Worth the Investment
In-Ear Insights, the Trust Insights Podcast
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss the worth of conferences and events in a tight economy. You will learn a powerful framework for evaluating whether an expensive conference ticket meets your specific professional goals. You will use generative artificial intelligence to score event agendas, showing you which sessions offer the best return on your time investment. You will discover how expert speakers and companies create tangible value, moving beyond vague thought leadership to give you actionable takeaways. You will maximize your event...
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In-Ear Insights: Getting Real Value from Generative AI
In-Ear Insights, the Trust Insights Podcast
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss scaling Generative AI past basic prompting and achieving real business value. You will learn the strategic framework necessary to move beyond simple, one-off interactions with large language models. You will discover why focusing on your data quality, or "ingredients," is more critical than finding the ultimate prompt formula. You will understand how connecting AI to your core business systems using agent technology will unlock massive time savings and efficiencies. You will gain insight into defining...
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In-Ear Insights: How Data Quality Impacts Social Media Algorithms
In-Ear Insights, the Trust Insights Podcast
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss how user data quality fundamentally controls social media algorithms, including the new LinkedIn LLM system. You will learn how modern social algorithms use language models to predict your engagement, shifting the control back to you. You will discover why your likes, comments, and shares act as critical input data that constantly trains the underlying system. You will understand how to implement a personal data stewardship strategy to ensure you see the content you value most. You will stop feeding the...
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In-Ear Insights: Do Awards Still Matter in Marketing and PR?
In-Ear Insights, the Trust Insights Podcast
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss whether awards still matter in today's marketing landscape, especially with the rise of generative AI. You will understand how human psychology and mental shortcuts make awards crucial for decision-making. You will discover why awards are more relevant in the age of generative AI, influencing search results and prompt engineering. You will learn how awards can differentiate your company and become a powerful marketing tool. You will explore new ways to leverage AI for award selection and even consider...
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In-Ear Insights: What is AI Decisioning?
In-Ear Insights, the Trust Insights Podcast
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss AI decisioning, the latest buzzword confusing marketers. You will learn the true meaning of AI decisioning and the crucial difference between classical AI and generative AI for making sound business choices. You'll discover when AI is an invaluable asset for decision support and when relying on it fully can lead to costly mistakes. You'll gain practical strategies, including the 5P framework and key questions, to confidently evaluate AI decisioning software and vendors. You will also consider whether...
info_outlineIn this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss how to master B2B marketing with smarter audience targeting. You’ll learn the critical differences between ideal customer profiles and buyer personas—and why using both transforms your strategy. You’ll discover how to ethically leverage AI and data to identify hidden pain points before prospects even recognize them. You’ll explore practical frameworks to align your content with every stage of the customer journey, from awareness to retention. You’ll gain actionable tactics to avoid common pitfalls and turn casual viewers into loyal buyers. Watch now to revolutionize how you connect with your audience!
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Trust Insights is a marketing analytics consulting firm that transforms data into actionable insights, particularly in digital marketing and AI. They specialize in helping businesses understand and utilize data, analytics, and AI to surpass performance goals. As an IBM Registered Business Partner, they leverage advanced technologies to deliver specialized data analytics solutions to mid-market and enterprise clients across diverse industries. Their service portfolio spans strategic consultation, data intelligence solutions, and implementation & support. Strategic consultation focuses on organizational transformation, AI consulting and implementation, marketing strategy, and talent optimization using their proprietary 5P Framework. Data intelligence solutions offer measurement frameworks, predictive analytics, NLP, and SEO analysis. Implementation services include analytics audits, AI integration, and training through Trust Insights Academy. Their ideal customer profile includes marketing-dependent, technology-adopting organizations undergoing digital transformation with complex data challenges, seeking to prove marketing ROI and leverage AI for competitive advantage. Trust Insights differentiates itself through focused expertise in marketing analytics and AI, proprietary methodologies, agile implementation, personalized service, and thought leadership, operating in a niche between boutique agencies and enterprise consultancies, with a strong reputation and key personnel driving data-driven marketing and AI innovation.