In-Ear Insights: Cognitive Offloading, Deskilling, and The Impact of AI
In-Ear Insights, the Trust Insights Podcast
Release Date: 02/18/2026
In-Ear Insights: How to Turn Plans into Results
In-Ear Insights, the Trust Insights Podcast
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss why most Q1 plans stall and how hidden fear holds teams back. You'll learn simple ways to turn a big roadmap into tiny actions you can start. You'll discover how generative AI can suggest low‑risk steps that keep momentum without a big budget. You'll explore how to break the blame cycle and build real progress even in risk‑averse companies. Watch the episode to start moving your plan forward. Join our weekly #email newsletter: Follow our YouTube channel for more #marketing and #analytics videos!...
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In-Ear Insights: Cognitive Offloading, Deskilling, and The Impact of AI
In-Ear Insights, the Trust Insights Podcast
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss how AI can take over routine tasks and what that means for your daily workflow. You'll learn why relying too much on AI might erode essential skills and how to spot the warning signs. You'll explore practical frameworks—like the four R’s and the TRIPS model—that keep you in control of AI projects. You'll see real examples of virtual focus groups and how human review can prevent costly mistakes. Watch the episode now to protect your expertise while leveraging AI power. Join our weekly #email...
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In-Ear Insights: Project Management for AI Agents
In-Ear Insights, the Trust Insights Podcast
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss managing AI agent teams with Project Management 101. You will learn how to translate scope, timeline, and budget into the world of autonomous AI agents. You will discover how the 5P framework helps you craft prompts that keep agents focused and cost‑effective. You will see how to balance human oversight with agent autonomy to prevent token overrun and project drift. You will gain practical steps for building a lean team of virtual specialists without over‑engineering. Watch the episode to see these...
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In-Ear Insights: OpenClaw and Preparing for an Agentic AI Future
In-Ear Insights, the Trust Insights Podcast
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss autonomous AI agents and the mindset shift required for total automation. You'll learn the risks of experimental autonomous systems and how to protect your data. You'll discover ways to connect AI to your calendar and task managers for better scheduling. You'll build a mindset that turns repetitive tasks into permanent automated systems. You'll prepare your current workflows for the next generation of digital personal assistants. Join our weekly #email newsletter: Follow our...
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In-Ear Insights: Durable Skills in the Agentic AI World
In-Ear Insights, the Trust Insights Podcast
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss the critical staffing decisions leaders must make in the age of autonomous AI. You will learn the four key options organizational leaders must consider when AI begins automating existing roles. You will identify which essential durable skills guarantee success for employees working alongside powerful new technologies. You will discover how to adjust your hiring strategy to find motivated, curious employees who excel in an AI-augmented environment. You will gain actionable management strategies for handling...
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In-Ear Insights: Applications of Agentic AI with Claude Cowork
In-Ear Insights, the Trust Insights Podcast
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss the practical application of AI agents to automate mundane marketing tasks. You will define what an AI agent is and discover how this technology performs complex, multi-step marketing operations. You will learn a simple process for creating knowledge blocks and structured recipes that guide your agents to perform repetitive work. You will identify which tools, like your content scheduler or website platform, are necessary for successful, end-to-end automation. You will understand crucial data privacy...
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In-Ear Insights: Processing Survey Data With Generative AI
In-Ear Insights, the Trust Insights Podcast
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss analyzing survey data using generative artificial intelligence tools. You will discover how to use new AI functions embedded in spreadsheets to code hundreds of open-ended survey responses instantly. You'll learn the exact prompts needed to perform complex topic clustering and sentiment analysis without writing any custom software. You will understand why establishing a calibrated, known good dataset is essential before trusting any automated qualitative data analysis. You'll find out the overwhelming trend...
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In-Ear Insights: What is Generative Engine Marketing (GEM)?
In-Ear Insights, the Trust Insights Podcast
In this week's In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss generative engine marketing, or GEM, the AI equivalent of SEM. Just as SEO became GEO, so too is SEM likely to become GEM. Learn what it is, how it might manifest, and what you should be considering. Join our weekly #email newsletter: Follow our YouTube channel for more #marketing and #analytics videos! Take our new generative AI course: Subscribe to the Trust Insights podcast: Join our free private Slack community, Analytics for #Marketers: Trust Insights is a marketing...
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In-Ear Insights: 2025 Year In Review
In-Ear Insights, the Trust Insights Podcast
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss the massive technological shifts driven by generative AI in 2025 and what you must plan for in 2026. You will learn which foundational frameworks ensure your organization can strategically adapt to rapid technological change. You'll discover how to overcome the critical communication barriers and resistance emerging among teams adopting these new tools. You will understand why increasing machine intelligence makes human critical thinking and emotional skills more valuable than ever. You'll see the...
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In-Ear Insights: What Are Small Language Models?
In-Ear Insights, the Trust Insights Podcast
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss small language models (SLMs) and how they differ from large language models (LLMs). You will understand the crucial differences between massive large language models and efficient small language models. You'll discover how combining SLMs with your internal data delivers superior, faster results than using the biggest AI tools. You will learn strategic methods to deploy these faster, cheaper models for mission-critical tasks in your organization. You will identify key strategies to protect sensitive business...
info_outlineIn this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss how AI can take over routine tasks and what that means for your daily workflow. You'll learn why relying too much on AI might erode essential skills and how to spot the warning signs. You'll explore practical frameworks—like the four R’s and the TRIPS model—that keep you in control of AI projects. You'll see real examples of virtual focus groups and how human review can prevent costly mistakes. Watch the episode now to protect your expertise while leveraging AI power.
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Join our free private Slack community, Analytics for #Marketers:
https://www.trustinsights.ai/analyticsformarketers
Trust Insights is a marketing analytics consulting firm that transforms data into actionable insights, particularly in digital marketing and AI. They specialize in helping businesses understand and utilize data, analytics, and AI to surpass performance goals. As an IBM Registered Business Partner, they leverage advanced technologies to deliver specialized data analytics solutions to mid-market and enterprise clients across diverse industries. Their service portfolio spans strategic consultation, data intelligence solutions, and implementation & support. Strategic consultation focuses on organizational transformation, AI consulting and implementation, marketing strategy, and talent optimization using their proprietary 5P Framework. Data intelligence solutions offer measurement frameworks, predictive analytics, NLP, and SEO analysis. Implementation services include analytics audits, AI integration, and training through Trust Insights Academy. Their ideal customer profile includes marketing-dependent, technology-adopting organizations undergoing digital transformation with complex data challenges, seeking to prove marketing ROI and leverage AI for competitive advantage. Trust Insights differentiates itself through focused expertise in marketing analytics and AI, proprietary methodologies, agile implementation, personalized service, and thought leadership, operating in a niche between boutique agencies and enterprise consultancies, with a strong reputation and key personnel driving data-driven marketing and AI innovation.