Books Don't Sell Themselves: How to Build Influence (and Income) After You Publish – with Nick Hutchison
Wealthy and Well-Known Podcast
Release Date: 07/08/2025
Are You Being Honest—or Just Strategic? Rethinking “Authenticity” Online
Wealthy and Well-Known Podcast
“Every time I hear the word authentic, I throw up in my mouth a little.” That’s how Rory Vaden opens this raw and riveting conversation about one of personal branding’s most overused—and misunderstood—buzzwords: authenticity. Alongside AJ Vaden, the two co-founders of Brand Builders Group debate, dissect, and redefine what it really means to be authentic in today’s digital-first world. Is authenticity just curated vulnerability? Where’s the line between connection and oversharing? And how do you know when it’s finally time to tell the hard parts of your story? This episode...
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The Sales Mindset Shift That Will Change Your Business Forever
Wealthy and Well-Known Podcast
If you've ever felt awkward about selling—or thought “sales” is a dirty word—this episode will completely shift your mindset. Rory and AJ Vaden, two of the most accomplished sales professionals in the personal branding world, pull back the curtain on what truly drives conversions: service-centered selling. In this transparent and tactical conversation, they redefine what it means to sell with integrity, impact, and conviction. You’ll learn why sales is not about slick talk but meaningful questions, how to guide prospects through a decision (without pushing), and why your conviction...
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Why They Killed the Downline: The Truth About Affiliate Marketing, AI, and the End of Direct Sales as We Know It
Wealthy and Well-Known Podcast
Is Direct Sales Dead — or Just Evolving? The Truth About Personal Branding in Today’s Market In this deeply insightful episode, Rory and AJ Vaden break down the seismic shifts happening in direct sales, affiliate marketing, and influencer-driven commerce. From the collapse of traditional MLM structures to the rise of personal brands owning their audiences, this conversation explores what it really takes to build lasting success in today’s volatile sales environment. Rory shares his record-breaking journey in direct sales and how that shaped his philosophy on people-first business models....
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How AI Is Helping Us Scale Without Hiring or Firing: The Future of Personal Brands Starts Here
Wealthy and Well-Known Podcast
If you’re using AI to chase shortcuts or avoiding it altogether, you’re already behind. In this episode of the Wealthy and Well-Known Podcast, Rory and AJ Vaden pull back the curtain on how they’re integrating AI into the core operations of Brand Builders Group—not with hype, but with hard-won, real-world systems that are actually working right now. After years of testing and building, they’ve developed a practical approach to AI that helps them scale without sacrificing the human strategy that makes their brand magnetic. This isn’t about chasing shiny objects—it’s about...
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Peace Is the New Profit: Our Real-Life Money Philosophy
Wealthy and Well-Known Podcast
In this intimate and unfiltered episode, Rory and AJ Vaden pull back the curtain on how they truly think about money—and it’s probably not what you’d expect. From debt-free living and conservative investing to running an eight-figure business without paying themselves a salary for five years, they share the countercultural principles that have helped them build financial peace without chasing flashy wealth. You’ll learn: Why “peace is the new profit” is more than just a mantra How they structured their personal finances to avoid money fights in marriage The mindset shift that...
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Welcome to our new chapter - Wealthy and Well-Known Podcast with Rory & AJ Vaden
Wealthy and Well-Known Podcast
Welcome to The Wealthy and Well-Known Podcast — hosted by Rory Vaden and AJ Vaden, co-founders of Brand Builders Group. This is the show for mission-driven messengers who want to build reputation and revenue at the same time. Whether you're launching a book, scaling a business, or trying to become a recognized expert in your space, you'll learn how to craft a Monetized Personal Brand™ that drives massive impact. Each episode features real coaching, case studies from our 1-on-1 clients, and insider strategies from 8-figure entrepreneurs, viral speakers, New York Times bestselling authors,...
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The 5 Luxury Levers: Neen James on Creating Irresistible, High-Ticket Client Experiences
Wealthy and Well-Known Podcast
What if luxury wasn’t about price—but about personalization, anticipation, and creating unforgettable emotional connections? In this episode, high-energy speaker and client experience strategist Neen James reveals her “Experience Elevation Model” and the 5 luxury levers that anyone—from consultants to creatives—can use to charge premium prices, deliver white-glove service, and turn clients into raving advocates. Rory Vaden and Neen dive deep into: Why it’s easier right now to sell high-ticket offers than low-ticket ones How to create shareworthy moments customers can’t stop...
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Lead with Generosity: How to Build Influence Through Authentic Relationships with Keith Ferrazzi
Wealthy and Well-Known Podcast
What if the fastest way to get ahead… is by giving more than you take? In this powerful conversation, Rory Vaden sits down with Keith Ferrazzi, legendary author of Never Eat Alone, Leading Without Authority, and Never Lead Alone, to unpack the timeless principles that made him one of the world’s most connected and trusted thought leaders. Keith shares his five packets of generosity, the seven Ps of preparation, and the mindset shift that turns networking into something far deeper — a life of meaningful connection, impact, and influence. If you’ve ever wondered how to authentically...
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From $25 to $1 Million a Month: The Marketing Machine Behind a $300M Exit with Lee Pepper
Wealthy and Well-Known Podcast
What if marketing wasn't a mystery—but a machine? In this power-packed episode, Rory Vaden sits down with one of the greatest marketing minds he’s ever met: Lee Pepper—U.S. Army veteran, marketing strategist, and author of Never Outmatched. Together, they unpack how Lee helped scale a behavioral healthcare company 60x and sell it for over $300 million—driven by a war room of data, precision strategy, and relentless testing. Lee reveals why most businesses are measuring the wrong metrics, the truth about paid traffic vs. organic, and the secret military-inspired strategies that make...
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How AI Will Affect the Future of Marketing for Small Businesses with Sara Nay
Wealthy and Well-Known Podcast
Is AI making your marketing smarter—or just noisier? In this high-value episode, Rory Vaden sits down with Sara Nay, CEO of Duct Tape Marketing and author of Unchained: Breaking Free from Broken Marketing Models, to decode how AI is transforming small business marketing—for better and worse. Drawing from nearly two decades of agency experience, Sara reveals why most marketing fails before it starts, how strategy still reigns in an AI-driven world, and why outsourcing without understanding is a costly mistake. You’ll discover how to stop the chaos, structure your strategy, and use AI as...
info_outlineMost authors stop at writing the book. But what if the book is just the beginning?
In this episode, AJ Vaden sits down with Nick Hutchison, founder of BookThinkers, to reveal the real work that starts after your book is published. Whether you're a seasoned author or launching your first title, this conversation will show you why being best-written means nothing if you're not also best-selling.
They break down:
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Why small podcasts outperform big shows for book sales
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The 3 content formats that actually convert (and how to use them)
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How to structure a 60-second video to sell your book on autopilot
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Why books don’t just share ideas—they start movements
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And the surprising truth about what builds lasting influence
If you're a mission-driven messenger with a book—or a message—you need this episode. And if you're not selling your book, ask yourself: do you really believe in it?