Wealthy and Well-Known Podcast
Welcome to The Wealthy and Well-Known Podcast — hosted by Rory Vaden and AJ Vaden, co-founders of Brand Builders Group. This is the show for mission-driven messengers who want to build reputation and revenue at the same time. Whether you're launching a book, scaling a business, or trying to become a recognized expert in your space, you'll learn how to craft a Monetized Personal Brand™ that drives massive impact. Each episode features real coaching, case studies from our 1-on-1 clients, and insider strategies from 8-figure entrepreneurs, viral speakers, New York Times bestselling authors, and trusted BBG partners. You’ll hear directly from the minds behind some of today’s most influential personal brands. Subscribe and turn on notifications — because your message matters, and the world needs to know your name.
info_outline
Are You Being Honest—or Just Strategic? Rethinking “Authenticity” Online
12/30/2025
Are You Being Honest—or Just Strategic? Rethinking “Authenticity” Online
“Every time I hear the word authentic, I throw up in my mouth a little.” That’s how Rory Vaden opens this raw and riveting conversation about one of personal branding’s most overused—and misunderstood—buzzwords: authenticity. Alongside AJ Vaden, the two co-founders of Brand Builders Group debate, dissect, and redefine what it really means to be authentic in today’s digital-first world. Is authenticity just curated vulnerability? Where’s the line between connection and oversharing? And how do you know when it’s finally time to tell the hard parts of your story? This episode isn’t just talk—it’s transformation. You’ll leave with a practical, powerful framework for sharing your truth with courage, integrity, and intention—without damaging your brand or your relationships. In this episode, you’ll discover: The real reason we’re all obsessed with “authenticity” (and where it went off track) How to know if you’re being honest… or just strategically vulnerable A simple two-rule test to decide if you’re ready to share a story publicly Why your hard moments may be your most valuable brand assets The difference between transparency and privacy—and how to protect both If you’re building a personal brand in a world full of filters, this episode is your clarity check.
/episode/index/show/influentialpb/id/39394620
info_outline
The Sales Mindset Shift That Will Change Your Business Forever
12/23/2025
The Sales Mindset Shift That Will Change Your Business Forever
If you've ever felt awkward about selling—or thought “sales” is a dirty word—this episode will completely shift your mindset. Rory and AJ Vaden, two of the most accomplished sales professionals in the personal branding world, pull back the curtain on what truly drives conversions: service-centered selling. In this transparent and tactical conversation, they redefine what it means to sell with integrity, impact, and conviction. You’ll learn why sales is not about slick talk but meaningful questions, how to guide prospects through a decision (without pushing), and why your conviction in your offer directly influences your close rate. Whether you're a personal brand, entrepreneur, or founder still trying to outsource your sales (spoiler: don’t), this episode will challenge, equip, and energize you to sell with heart—and close with confidence. 👉 Discover the simple mindset shift that unlocks ethical, high-conversion selling. 👉 Learn the exact questions that create clarity and connection with buyers. 👉 Hear the real story behind closing high-ticket offers—from someone who’s done it hundreds of times. Listen now to transform how you sell—and why your dream clients are waiting for you to lead the conversation.
/episode/index/show/influentialpb/id/39394590
info_outline
Why They Killed the Downline: The Truth About Affiliate Marketing, AI, and the End of Direct Sales as We Know It
12/16/2025
Why They Killed the Downline: The Truth About Affiliate Marketing, AI, and the End of Direct Sales as We Know It
Is Direct Sales Dead — or Just Evolving? The Truth About Personal Branding in Today’s Market In this deeply insightful episode, Rory and AJ Vaden break down the seismic shifts happening in direct sales, affiliate marketing, and influencer-driven commerce. From the collapse of traditional MLM structures to the rise of personal brands owning their audiences, this conversation explores what it really takes to build lasting success in today’s volatile sales environment. Rory shares his record-breaking journey in direct sales and how that shaped his philosophy on people-first business models. AJ challenges the profit-over-people mindset driving many companies to ditch field forces for digital links—and asks the uncomfortable questions about what we lose when relationships are replaced by reach. If you’re a micro-entrepreneur, direct seller, or building any kind of business based on trust and community, this episode is your playbook. You’ll learn: The critical difference between affiliate, influencer, and direct sales Why owning your audience is now non-negotiable The real reason major brands are shifting models—and what that means for you How in-person experiences are making a comeback in a digital-first world Why community, trust, and human connection are your biggest competitive advantages Whether you're starting from scratch or leading a massive team, this episode will shift how you think about marketing, monetization, and the power of your personal brand.
/episode/index/show/influentialpb/id/39329110
info_outline
How AI Is Helping Us Scale Without Hiring or Firing: The Future of Personal Brands Starts Here
12/09/2025
How AI Is Helping Us Scale Without Hiring or Firing: The Future of Personal Brands Starts Here
If you’re using AI to chase shortcuts or avoiding it altogether, you’re already behind. In this episode of the Wealthy and Well-Known Podcast, Rory and AJ Vaden pull back the curtain on how they’re integrating AI into the core operations of Brand Builders Group—not with hype, but with hard-won, real-world systems that are actually working right now. After years of testing and building, they’ve developed a practical approach to AI that helps them scale without sacrificing the human strategy that makes their brand magnetic. This isn’t about chasing shiny objects—it’s about leveraging intelligent tools to build a high-trust, high-impact business that runs without burning you out. If you're tired of trading time for money and want to build a business that grows with or without you, this conversation is your next step. Inside this episode: Why most entrepreneurs mistake growth for scale—and stay stuck because of it The two-audience framework that allows you to serve your clients and your team with AI Why BBG ditched generic tools to build a proprietary bot suite The most powerful, practical use-cases of AI Rory and AJ are using today How AJ is cutting hiring time in half while improving quality across the board Time-saving strategies they’re applying both at home and in business Why most AI strategies fail—and what to do differently If you want to scale smart and stay relevant, this episode is a must. DOWNLOAD OUR FREE AUDIOBOOK:
/episode/index/show/influentialpb/id/39246560
info_outline
Peace Is the New Profit: Our Real-Life Money Philosophy
12/02/2025
Peace Is the New Profit: Our Real-Life Money Philosophy
In this intimate and unfiltered episode, Rory and AJ Vaden pull back the curtain on how they truly think about money—and it’s probably not what you’d expect. From debt-free living and conservative investing to running an eight-figure business without paying themselves a salary for five years, they share the countercultural principles that have helped them build financial peace without chasing flashy wealth. You’ll learn: Why “peace is the new profit” is more than just a mantra How they structured their personal finances to avoid money fights in marriage The mindset shift that helped them prioritize purpose over pressure Smart strategies for managing business and personal money simply and sustainably The spiritual (and strategic) power of tithing and generosity This episode is not financial advice—it’s a rare look at the real-life decisions, philosophies, and lived experiences that have brought lasting stability to one couple's life and business. Whether you’re growing a business, trying to get out of debt, or just tired of money stress, this conversation will challenge your thinking and inspire your path forward. To find out more about Brand Builders Group, and download the Wealth and Wellknown Audiobook for FREE - !
/episode/index/show/influentialpb/id/39185615
info_outline
Welcome to our new chapter - Wealthy and Well-Known Podcast with Rory & AJ Vaden
12/02/2025
Welcome to our new chapter - Wealthy and Well-Known Podcast with Rory & AJ Vaden
Welcome to The Wealthy and Well-Known Podcast — hosted by Rory Vaden and AJ Vaden, co-founders of Brand Builders Group. This is the show for mission-driven messengers who want to build reputation and revenue at the same time. Whether you're launching a book, scaling a business, or trying to become a recognized expert in your space, you'll learn how to craft a Monetized Personal Brand™ that drives massive impact. Each episode features real coaching, case studies from our 1-on-1 clients, and insider strategies from 8-figure entrepreneurs, viral speakers, New York Times bestselling authors, and trusted BBG partners. You’ll hear directly from the minds behind some of today’s most influential personal brands. Subscribe and turn on notifications — because your message matters, and the world needs to know your name.
/episode/index/show/influentialpb/id/39233565
info_outline
The 5 Luxury Levers: Neen James on Creating Irresistible, High-Ticket Client Experiences
11/11/2025
The 5 Luxury Levers: Neen James on Creating Irresistible, High-Ticket Client Experiences
What if luxury wasn’t about price—but about personalization, anticipation, and creating unforgettable emotional connections? In this episode, high-energy speaker and client experience strategist Neen James reveals her “Experience Elevation Model” and the 5 luxury levers that anyone—from consultants to creatives—can use to charge premium prices, deliver white-glove service, and turn clients into raving advocates. Rory Vaden and Neen dive deep into: Why it’s easier right now to sell high-ticket offers than low-ticket ones How to create shareworthy moments customers can’t stop talking about The simple mindset shift that moves your brand from transactional to transformational The surprising power of analog in a digital world The science behind how luxury is defined—and how to deliver it without being elite If you want your brand to stand out in a crowded marketplace, this is your blueprint for building irresistible client experiences that scale trust, loyalty, and revenue. 📘 Grab Neen’s new book Exceptional Experiences: Five Luxury Levers to Elevate Every Aspect of Your Business 🌐 Connect with Neen at
/episode/index/show/influentialpb/id/38896620
info_outline
Lead with Generosity: How to Build Influence Through Authentic Relationships with Keith Ferrazzi
11/04/2025
Lead with Generosity: How to Build Influence Through Authentic Relationships with Keith Ferrazzi
What if the fastest way to get ahead… is by giving more than you take? In this powerful conversation, Rory Vaden sits down with Keith Ferrazzi, legendary author of Never Eat Alone, Leading Without Authority, and Never Lead Alone, to unpack the timeless principles that made him one of the world’s most connected and trusted thought leaders. Keith shares his five packets of generosity, the seven Ps of preparation, and the mindset shift that turns networking into something far deeper — a life of meaningful connection, impact, and influence. If you’ve ever wondered how to authentically connect with high-profile leaders, open doors without manipulation, or build a personal brand rooted in generosity and service — this episode is a masterclass. You’ll Learn: The difference between transactional networking and transformational relationships Why leading with generosity is the ultimate competitive advantage The secret to getting warm introductions to the world’s most influential people How to build trust and loyalty that compound for decades How AI will change relationships — and how to stay human in the age of automation Mentioned in This Episode Keith’s 8-Week Course: Rory & AJ’s personal brand strategy resources →
/episode/index/show/influentialpb/id/38741025
info_outline
From $25 to $1 Million a Month: The Marketing Machine Behind a $300M Exit with Lee Pepper
10/28/2025
From $25 to $1 Million a Month: The Marketing Machine Behind a $300M Exit with Lee Pepper
What if marketing wasn't a mystery—but a machine? In this power-packed episode, Rory Vaden sits down with one of the greatest marketing minds he’s ever met: Lee Pepper—U.S. Army veteran, marketing strategist, and author of Never Outmatched. Together, they unpack how Lee helped scale a behavioral healthcare company 60x and sell it for over $300 million—driven by a war room of data, precision strategy, and relentless testing. Lee reveals why most businesses are measuring the wrong metrics, the truth about paid traffic vs. organic, and the secret military-inspired strategies that make marketing predictable, scalable, and wildly profitable. You’ll learn how to stop chasing trends and start building an unstoppable revenue engine. This isn't theory. It's battlefield-tested insight from someone who's been in the trenches—and won. If you're serious about building a marketing function that fuels real growth, you don’t want to miss this conversation.
/episode/index/show/influentialpb/id/38598150
info_outline
How AI Will Affect the Future of Marketing for Small Businesses with Sara Nay
10/21/2025
How AI Will Affect the Future of Marketing for Small Businesses with Sara Nay
Is AI making your marketing smarter—or just noisier? In this high-value episode, Rory Vaden sits down with Sara Nay, CEO of Duct Tape Marketing and author of Unchained: Breaking Free from Broken Marketing Models, to decode how AI is transforming small business marketing—for better and worse. Drawing from nearly two decades of agency experience, Sara reveals why most marketing fails before it starts, how strategy still reigns in an AI-driven world, and why outsourcing without understanding is a costly mistake. You’ll discover how to stop the chaos, structure your strategy, and use AI as an elevated assistant—not a replacement. Whether you’re overwhelmed by tools, unsure how to use AI authentically, or just want to get better results with less waste, this episode is your blueprint. This is a must-listen for any small business owner, marketer, or executive who wants to stay human and competitive in a rapidly changing digital world.
/episode/index/show/influentialpb/id/38531870
info_outline
One Rich Relationship 1,000 Casual Connections: The Framework That Built a $100M Network with Selena Soo
10/14/2025
One Rich Relationship 1,000 Casual Connections: The Framework That Built a $100M Network with Selena Soo
How do you build a million-dollar network—without being transactional or fake? In this powerful episode, Rory Vaden sits down with Selena Soo, USA Today bestselling author of Rich Relationships and a master of high-leverage connections. Together, they unpack the hidden frameworks behind building meaningful, financially abundant relationships that accelerate your personal brand and business success. Selena shares her signature “6 Circles of Connection” model, the five rich relationship types every expert must cultivate, and the concept of breathtaking generosity—a game-changing mindset that redefines what it means to give. You’ll learn: How to move from casual connections to career-changing alliances The subtle difference between being generous vs. transactional How to connect with high-level influencers (and actually be remembered) Why nurturing your network is more critical than ever in the age of AI How to use a “generosity fund” to scale your impact and influence This episode isn’t just about being liked—it’s about becoming unforgettable to the people who matter. Whether you want more clients, more speaking gigs, or simply deeper support in your life and business, this conversation is your roadmap.
/episode/index/show/influentialpb/id/38416965
info_outline
Why Physicians Need a Personal Brand: How to take back control and confidence through real content with Dr. Mina
10/07/2025
Why Physicians Need a Personal Brand: How to take back control and confidence through real content with Dr. Mina
How a Harvard-Trained Dermatologist is Humanizing Medicine and Reclaiming Her Voice Outside the Exam Room In this episode, AJ Vaden sits down with Dr. Mina—a Harvard-trained dermatologist turned top podcaster and entrepreneur—to explore what happens when a physician decides to challenge the traditional norms of medicine. From confronting burnout and questioning her identity at 40, to launching The Skin Reel podcast and building a thriving personal brand, Dr. Mina shares how she's transforming patient education and rethinking the doctor-patient relationship. This isn’t just about skin care. It’s about taking control—of your brand, your message, and your future impact as a medical professional. Dr. Mina opens up about the outdated stigma physicians face around self-promotion, the importance of meeting patients where they already are (hello, YouTube and TikTok!), and why personal branding is not optional—especially in a broken healthcare system where trust is declining and misinformation is rising. If you're a doctor, health expert, or service-based entrepreneur wondering how to build a personal brand without selling out, this is your roadmap to doing it with integrity, influence, and purpose. 🔹 Why doctors must stop hiding behind white coats 🔹 How to create endless content from everyday patient questions 🔹 Reclaiming autonomy in a system designed to burn you out 🔹 From operating rooms to online influence—Dr. Mina’s powerful pivot 🔹 The truth about building trust before your patients walk in the door The Skin Real Website: Clinic Website: App: Apple Store: Play Store:
/episode/index/show/influentialpb/id/38399045
info_outline
Optimize Energy, Influence, & Income: Lessons from Ben Greenfield’s High‑Performance Brand
09/30/2025
Optimize Energy, Influence, & Income: Lessons from Ben Greenfield’s High‑Performance Brand
Do you want high performance in your body, mind, and business — without burning out your relationships, health, or time? In this episode of the Influential Personal Brand Podcast, Rory Vaden sits down with Ben Greenfield — a New York Times bestselling author, endurance athlete, biohacker, and entrepreneur — to find out how he built multiple streams of income, deep credibility, and a lasting brand through experiments, science, and sustainable systems. You’ll hear: The moment Ben realized he couldn’t keep doing everything himself — and what changed when he leaned into digital first. How he turned his fitness knowledge into products, podcasts, and a supplement brand that doesn’t compromise on transparency or integrity. The high‑leverage health hacks (light, bio‑timing, grounding, etc.) that give him energy, even under travel and high stress. What entrepreneurs need to focus on beyond training and nutrition to protect their “battery” and perform at their best. This is for mission‑driven messengers who want to be well, be known, and be paid — without sacrificing the things that matter most. Tune in to learn practical, scientific, yet deeply personal advice that you can apply right now. Where to find Ben & what’s next: Learn more at BenGreenfieldLife.com or join the Life Network for community, expert access, and tools Ben’s using now.
/episode/index/show/influentialpb/id/38335070
info_outline
From Bridal Shop Owner to Industry Icon: How Mindi Linscombe Built Two Empires from One Dream
09/23/2025
From Bridal Shop Owner to Industry Icon: How Mindi Linscombe Built Two Empires from One Dream
What happens when a young bride’s frustrating shopping experience turns into a nationally acclaimed business—and then evolves into a global coaching platform? In this heartfelt and eye-opening episode, AJ sits down with Mindi Linscombe, co-founder of Something New Bridal and bridal business coach, to unpack the 18-year journey of building not one, but two thriving businesses from the ground up. Mindi reveals the sacrifices behind her early years of entrepreneurship—working seven days a week, not paying herself for three years, and risking it all on a $100K home equity loan. But she also shares the rewards: becoming an industry leader, serving thousands of brides, and now coaching hundreds of bridal shop owners worldwide. You’ll hear how Mindi used her personal brand—not as an influencer or speaker—but as a way to scale trust, serve her community, and grow her business authentically. Whether you're in retail, consulting, or coaching, this episode is a masterclass on evolving your brand, staying true to your mission, and stepping into industry leadership.
/episode/index/show/influentialpb/id/38258630
info_outline
Your Competitive Advantage in a World of AI with Ryan Levesque
09/16/2025
Your Competitive Advantage in a World of AI with Ryan Levesque
How a 7‑Time Inc. 5000 CEO Built AI‑Resistant Human Connection When most of us talk branding, we talk about being seen. But what if the real breakthrough right now is being truly known? In this deeply candid episode, Ryan Levesque—7‑time Inc. 5000 CEO, two‑time national bestseller, and creator of the Ask Method—pulls back the curtain on his pivot from algorithm‑chasing software launches to embracing things only humans can give: authenticity, trust, and real presence. He walks us through his career—from scrabble‑tile jewelry and survey‑based marketing to building hyper‑responsive communities and hand‑writing his newsletter, The Digital Contrarian. Now, with his forthcoming book Return to Real, Ryan flips the script: in a world of deepfakes and dopamine traps, real can be the last true competitive edge. Expect to walk away with: A fresh lens for building brands that don’t just scale—but resonate The “Fewer, Deeper, Less” formula for personal presence in a noisy world Why oxytocin beats dopamine—and how to build content that connects, not just grabs attention The hard‑won lesson of putting humanity first in the AI era If you’re ready to reclaim your voice, slow the scroll, and become a category of one—this episode was made for you
/episode/index/show/influentialpb/id/38132165
info_outline
The Double Win: How to Win at Work And In Life with Megan Hyatt Miller
09/09/2025
The Double Win: How to Win at Work And In Life with Megan Hyatt Miller
What does it take to lead a thriving, values-driven company—while still winning at home? In this powerful episode, AJ Vaden sits down with Megan Hyatt Miller, CEO of Full Focus, for a transparent conversation about scaling a family business, redefining leadership, and prioritizing what matters most. From stepping into the CEO seat during a global crisis to navigating complex family dynamics at work, Megan shares candid insights on how she's built a flourishing business without sacrificing her personal life. Discover: The #1 mistake leaders make when delegating—and how to avoid it How to protect your culture during rapid growth Megan’s “six practices of human flourishing” that every ambitious leader needs Why success without peace isn’t really success at all If you’ve ever wondered how to grow a business and a family without burning out, this conversation will give you the framework—and the freedom—you’ve been craving.
/episode/index/show/influentialpb/id/38026160
info_outline
The 5 Pieces of Content You MUST Create to Earn Endless Customers with Marcus Sheridan
09/02/2025
The 5 Pieces of Content You MUST Create to Earn Endless Customers with Marcus Sheridan
What if you could generate endless customers—before a single sales call ever happens? In this game-changing episode, Rory sits down with marketing legend Marcus Sheridan to unpack the exact content strategies that convert browsers into buyers. You’ll discover Marcus’s “Big 5” topics that every customer researches before making a purchase—and why ignoring them is costing you serious money. Marcus shares how he built the world’s most trafficked swimming pool website (yes, really) using content that answered his customers’ toughest questions—and how you can do the same. From pricing transparency to trust-based selling to publishing "best of" lists that AI loves, this is a masterclass in turning your content into a lead-generating machine. If you’ve ever struggled with content that gets views but not conversions, this episode will transform how you think, write, and sell. What You’ll Learn: Why 80% of the sale happens before a buyer talks to you The 5 content types that build the most trust and drive the most revenue How to use “they ask, you answer” to dominate your niche The shocking truth about publishing your prices online How AI is choosing who gets seen—and how to make it pick you
/episode/index/show/influentialpb/id/37972090
info_outline
“Building Your Brand (And Your Business) With Your WHO In Mind” with Jess Connolly
08/26/2025
“Building Your Brand (And Your Business) With Your WHO In Mind” with Jess Connolly
In this episode, we’re joined by Jess Connolly—author of over a dozen books, including Breaking Free from Body Shame and Tired of Being Tired, founder of Go + Tell Gals, and lead coach for women building God-centered influence—for an inspiring conversation about calling, clarity, and living out your mission in multiple arenas. Jess and her husband, Nick, planted Bright City Church in Charleston, South Carolina, where they live with their four children. She is also the host of The Jess Connolly Podcast, where she inspires women to live missionally, love God deeply, and run their race with endurance. With a calling that spans speaking, writing, and coaching, Jess is living proof that you can pursue multiple streams of work while staying anchored to a single heartbeat for your audience and a deep passion for God’s Word. If you’ve ever felt the tension of having more than one lane to run in—or wondered how to keep it all connected—this conversation is your roadmap. Jess shares how identifying and staying passionate about her “who” has given her the focus, freedom, and stamina to build a body of work that leaves her generation more in awe of God than she found it.
/episode/index/show/influentialpb/id/37895080
info_outline
Authenticity Made Simple: Tell the Truth About Your Story
08/19/2025
Authenticity Made Simple: Tell the Truth About Your Story
We hear it everywhere: “Be authentic.” But what does that actually mean? In this raw and heartfelt episode, AJ Vaden strips away the buzzwords and delivers a truth-bomb definition that will change how you see leadership, trust, and connection forever. Through a deeply personal story—including the lowest point of her life and how she chose her life coach—you’ll learn why your most powerful asset isn’t your highlight reel, but the valleys you’ve walked through. If you’ve ever wondered how to share your story without oversharing, or how to connect with people in a way that makes them lean in and trust you, this conversation will give you the courage—and the clarity—to do it.
/episode/index/show/influentialpb/id/37787725
info_outline
The Unexpected Path from Miss USA to Emmy-Winning Journalist with Lu Parker
08/19/2025
The Unexpected Path from Miss USA to Emmy-Winning Journalist with Lu Parker
Get ready for a masterclass in confidence, storytelling, and presence. Lou Parker—six‑time Emmy‑winning journalist, former Miss USA, and relentless advocate—joins us to reveal how she lifted the crown before she ever held it, pivoted into an unexpected journalism career, and learned the art of thriving under pressure—especially when the mic is live and all eyes are on you. In this episode, Lou takes us behind the scenes of live television, sharing: What “walking into a room with a crown already on your head” really means—and how it built her audacious confidence Why forgetting your lines is a gift in disguise—and the subtle power of knowing your story over memorizing every word Her funniest on‑air “stretch” moment—and how even catastrophes can become your greatest teaching tools Secrets to hitting your point fast in a world glued to short attention spans, from hooks to heartbeats The healing power of embracing your imperfect self—beginning with a heartfelt word of “I love you” in the mirror This conversation isn’t just for media professionals—it’s for anyone chasing their voice and their purpose. Whether you crave better on-camera presence, frictionless self-expression, or the courage to walk into the spotlight, Lou’s journey will embolden your next chapter. So, grab your mic—whether it’s for Zoom or personal podcast—and step confidently into your light.🌟
/episode/index/show/influentialpb/id/37870490
info_outline
Authenticity Is the Strategy: How to Build a Personal Brand That Actually Matters with Jessica Zweig
08/12/2025
Authenticity Is the Strategy: How to Build a Personal Brand That Actually Matters with Jessica Zweig
What if building a powerful personal brand wasn’t about being seen—but about being true? In this soul-shifting episode, AJ Vaden sits down with bestselling author and branding powerhouse Jessica Zweig for an unfiltered conversation on what it really takes to build a lasting, meaningful platform. From scaling and failing, to radical reinvention through spiritual alignment, Jessica shares the raw truth behind authentic personal branding—and why your inner work is the key to your outer success. You’ll learn: Why being of service kills ego and attracts your ideal audience How to show up online without oversharing or dimming your truth The spiritual wake-up call that transformed Jessica’s leadership and lifestyle Daily rhythms and mindset shifts to avoid burnout and build sustainable influence Why your personal brand is actually your greatest act of empowerment Whether you’re building a brand or rebuilding your life, this episode is a masterclass in turning your story into service—and your authenticity into impact.
/episode/index/show/influentialpb/id/37698460
info_outline
The Rise of Personal Brands in Direct Sales with Sarah Robbins
08/05/2025
The Rise of Personal Brands in Direct Sales with Sarah Robbins
What do you do when your entire business disappears overnight? In this powerful episode of the Influential Personal Brand Podcast, AJ Vaden sits down with Sarah Robbins—former kindergarten teacher turned billion-dollar network marketing legend—for an unforgettable conversation about resilience, reinvention, and the power of personal branding in direct sales. Sarah shares her remarkable journey: from passing out skincare samples for $20/hour to building the most successful sales team in the history of her industry. But just one year ago, everything changed. Her company dissolved their sales model, erasing 18 years of work in 60 days. Now, Sarah is starting over—rebuilding her business from scratch and launching her first book, The Multiply Method, which distills her wisdom into simple, duplicatable systems for social sellers. You'll hear her biggest lessons on leadership, overcoming setbacks, building momentum, and turning conversations into conversions. Whether you're in direct sales, leadership, or any form of client acquisition—this is the interview you need to hear. Key takeaways: Why "conversations are the new presentations" for modern sales How to simplify your systems to scale your team What makes a leader worth following (especially when times get tough) The mindset shift that helped Sarah go from stuck to unstoppable If you're navigating a season of uncertainty, loss, or transition, this episode will remind you: your greatest setback can become your greatest setup.
/episode/index/show/influentialpb/id/37627945
info_outline
Neuroscience of Mental Health for Mission Driven Messengers with Dr Caroline Leaf
07/29/2025
Neuroscience of Mental Health for Mission Driven Messengers with Dr Caroline Leaf
Unlock the hidden power of your brain and break free from burnout, imposter syndrome, and limiting beliefs with Dr. Caroline Leaf—world-renowned neuroscientist, bestselling author, and personal brand powerhouse. In this game-changing episode, Dr. Leaf reveals how mission-driven messengers can manage their minds to overcome anxiety, rewire toxic thinking, and show up powerfully in their purpose. Discover the truth about mental health and why your emotions aren’t flaws—but signals. Learn how to decode them, shift your mindset in 63 seconds, and reprogram your brain through neuroplasticity. Whether you’re stuck in self-doubt or simply striving to show up as your best self, this conversation offers scientifically backed strategies to help you gain clarity, confidence, and momentum. This isn’t your typical mental health talk—it's a transformative blend of neuroscience and personal brand strategy you won't hear anywhere else.
/episode/index/show/influentialpb/id/37521555
info_outline
From Homeless to 9 Figures: Stephen Scoggins- Alignment, Legacy, and the Real Reason Businesses Fail
07/22/2025
From Homeless to 9 Figures: Stephen Scoggins- Alignment, Legacy, and the Real Reason Businesses Fail
What if hustle was hurting your growth, not helping it? Stephen Scoggins built a nine-figure company, sold it, and now teaches entrepreneurs how to stop being the bottleneck in their own businesses. In this episode, he unpacks the inner friction that keeps even the smartest leaders stuck and the surprising shift that unlocks scale, peace, and purpose. He also gets real about the 5 invisible constraints that quietly hold leaders hostage and how to shift from proving yourself to building something that actually lasts (with or without you in the room). If you’re a 6 or 7-figure entrepreneur and wondering what’s next, this episode is for you. Key Points From This Episode: • The 5 internal constraints that sabotage entrepreneurial growth • Why most entrepreneurs stay stuck at 6 or 7 figures • The 5 business drivers every entrepreneur must regularly re-evaluate • Why “hustle harder” is not a strategy and can actually sink your business • The 5 stages of growth that every business goes through • The difference between a $1M founder and a $10M+ founder (hint: it’s not charisma) • The surprising truth about personal brands that reach 8 figures • What to consider before you sell (or step away) from your company
/episode/index/show/influentialpb/id/37446880
info_outline
How to Build a Public Seminar Business with Tyler Devereaux
07/15/2025
How to Build a Public Seminar Business with Tyler Devereaux
Rory Vaden unpacks one of the most important mindset shifts he’s ever made: peace is the new profit. After working with some of the world’s most recognized personal brands — including billionaires, bestselling authors, and global influencers — Rory shares a sobering truth: money and fame don’t create peace. God does. Whether you’re chasing influence, building a business, or simply trying to find fulfillment, this episode will challenge the very definitions of wealth and success you’ve been taught to believe. It’s not about getting more. It’s about becoming someone at peace with their purpose.
/episode/index/show/influentialpb/id/37326355
info_outline
Books Don't Sell Themselves: How to Build Influence (and Income) After You Publish – with Nick Hutchison
07/08/2025
Books Don't Sell Themselves: How to Build Influence (and Income) After You Publish – with Nick Hutchison
Most authors stop at writing the book. But what if the book is just the beginning? In this episode, AJ Vaden sits down with Nick Hutchison, founder of BookThinkers, to reveal the real work that starts after your book is published. Whether you're a seasoned author or launching your first title, this conversation will show you why being best-written means nothing if you're not also best-selling. They break down: Why small podcasts outperform big shows for book sales The 3 content formats that actually convert (and how to use them) How to structure a 60-second video to sell your book on autopilot Why books don’t just share ideas—they start movements And the surprising truth about what builds lasting influence If you're a mission-driven messenger with a book—or a message—you need this episode. And if you're not selling your book, ask yourself: do you really believe in it?
/episode/index/show/influentialpb/id/37228235
info_outline
From Obscurity to Influence: Rory Vaden on the Path to Becoming Wealthy and Well-Known
07/01/2025
From Obscurity to Influence: Rory Vaden on the Path to Becoming Wealthy and Well-Known
In this powerhouse episode of Build, host Stephen Scoggins sits down with Rory Vaden—New York Times bestselling author, co-founder of Brand Builders Group, and a leading voice in the personal brand world—for a raw, in-depth conversation on what it really takes to be wealthy, well-known, and fulfilled. From clarifying your unique message to building a brand on trust instead of trends, Rory unpacks the exact steps mission-driven messengers must take to break through the noise—without selling out. They explore how fear often hides behind humility, why personal branding is not about ego, and how surrendering your platform to a higher purpose can radically amplify your impact and income. You’ll learn: The “Sheehan’s Wall” principle that explains why most brands stay stuck Why diluted focus = diluted results (and how to fix it) The surprising truth about how real wealth is created How to monetize deeply without chasing millions of followers A simple prayer Rory uses daily to keep his ego in check If you’ve ever wondered whether your message really matters or if your voice is worthy of being heard—this episode is your permission slip. 🎧 Plus: Grab Rory & AJ Vaden’s free audiobook of Wealthy and Well-Known at
/episode/index/show/influentialpb/id/37144680
info_outline
The Pain That Prepared Our Purpose: The Untold Story Behind “Wealthy and Well-Known”
06/24/2025
The Pain That Prepared Our Purpose: The Untold Story Behind “Wealthy and Well-Known”
In this milestone 600th episode of the Influential Personal Brand Podcast, Rory sits down with his co-author, business partner, and wife—AJ Vaden—for her first-ever author interview. But this isn’t just a book promo. This is the raw, behind-the-scenes story of how Brand Builders Group was born in the ashes of unexpected loss, career heartbreak, and spiritual refinement. AJ vulnerably opens up about being fired from the company she helped build, the moment she realized her identity was misplaced, and the childhood trauma that shaped her purpose. You’ll hear about the divine timing of a single phone call from Lewis Howes, the quiet miracle of provision during crisis, and how a stranger’s words unlocked a lifelong belief about her worth. This episode is a masterclass in personal transformation—what it means to rebuild, to be refined, and to serve others from your story’s deepest wounds. Whether you're an entrepreneur, author, coach, or just someone trying to figure out who you really are… this episode will meet you there. 🎧 Listen to discover: Why identity—not strategy—is the foundation of personal branding The spiritual side of starting over How Brand Builders Group rose from rock bottom What “Wealthy and Well-Known” truly means—and why peace is the new profit The one phrase that may reframe your entire past 🔥 Plus: Get the audiobook free at
/episode/index/show/influentialpb/id/37050695
info_outline
3 Hacks to Help You Persevere Through Trials
06/20/2025
3 Hacks to Help You Persevere Through Trials
Why do some people give up while others rise and keep going? In this episode, Rory Vaden shares three battle-tested mindset hacks that the world’s top achievers use to overcome the impossible—and keep showing up long after others quit. You’ll hear: The #1 mindset shift that ultra-successful people share Why falling in love with the daily grind is the real secret to growth How to turn hard moments into long-term competitive advantage The “Law of the Moat” and how your toughest trials become your greatest protection A behind-the-scenes reflection on Rory’s interview with $700M+ entrepreneurs Mike and Kass Lazerow Whether you're building a business, chasing a dream, or just trying to stay afloat, this episode is your reminder: Perseverance is the goal. No matter how hard it gets, the people who win are the ones who stay in the fight. This is how they do it.
/episode/index/show/influentialpb/id/36949050
info_outline
Scaling 8 and 9 Figure Businesses with Mike and Kass Lazerow
06/17/2025
Scaling 8 and 9 Figure Businesses with Mike and Kass Lazerow
What’s the difference between influencers who look successful… and entrepreneurs who actually are? In this riveting episode, Rory sits down with Mike and Kass Lazerow, the powerhouse husband-and-wife duo behind multiple high-impact businesses—including Buddy Media, which they sold to Salesforce for $745 million. They’ve helped scale companies like Scopely ($5B exit) and Liquid Death, advised countless founders, and now they’re opening up like never before about what it really takes to build a business that lasts. From burning out on the way to $50M in ARR in just three years, to rebuilding after failed exits and learning how to balance marriage, money, mission, and meaning—this conversation is a raw, honest, and deeply insightful masterclass in entrepreneurship. You’ll learn: Why going viral isn’t the same as building enterprise value The “swamp” that traps 7-figure personal brands—and how to escape it How to scale without breaking your marriage or your soul Why building systems beats hiring saviors The cheat code they wish they’d used sooner (and how you can now) Why “shoveling the crap” is the real secret to success Plus, hear their take on personal branding, reputation, and why real impact doesn’t always trend on TikTok—but it changes lives. If you’re serious about entrepreneurship, leadership, or building something that outlasts you, this is a must-listen. 🎧 Grab their new book — Shoveling Bleep: A Love Story About the Entrepreneur’s Messy Path to Success
/episode/index/show/influentialpb/id/36949025