A Personal Update - My Next Evolution as a Money Visionary
Release Date: 04/28/2025
Breaking Money Cycles: Why You Feel Broke Even When You Have Money (10-Minute Daily Fix)
It's Not About The Money
Have you ever looked at your bank account and thought "this should feel like enough," yet still felt that familiar knot of anxiety in your stomach whenever money came up? You're absolutely not alone in this experience. This week, I'm diving deep into why you can feel broke even when you have money - and it has nothing to do with the actual numbers in your account. The real culprit? Your nervous system and how it's been programmed to recognise what feels "safe" around money. If you grew up hearing "we can't afford that" or witnessed your parents stress about finances, your body has been...
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Breaking Money Cycles - Why Saving More Money Never Makes You Feel Safe
It's Not About The Money
In this deeply personal episode, I explore why having more money often doesn't make us feel safer, and why this isn't actually a money problem - it's a meaning problem. Drawing from my own experience of nearly losing my youngest son Thomas twice in his first five weeks of life, I reveal how our "not enough" programming around money often stems from our deepest fears about being unprepared when someone we love is at risk. Through my three-zone model of receiving, holding, and giving, I break down how these inherited money beliefs create an exhausting cycle where we work harder but can never...
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Why Hustle Culture is Killing Your Success: The Long-Haul Leadership Revolution with Chris Ducker
It's Not About The Money
In this episode, I'm joined by Chris Ducker, serial entrepreneur, founder of Youpreneur, and author of the brand new book "The Long-Haul Leader." Chris shares his deeply personal journey from building multi-seven figure businesses whilst burning himself out, to being diagnosed with phase three adrenal failure, depression, and anxiety all in the same day in 2021. What emerged from that breakdown was a complete reimagining of what sustainable success looks like - moving away from hustle culture towards what he calls "long-haul leadership." We explore his Life OS framework with its four key...
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Building a Business That Runs Without You with Alexis Kingsbury
It's Not About The Money
Episode Overview In this episode, I'm joined by Alexis Kingsbury, a multi-entrepreneur who started his first business at just 12 years old, yet failed with six consecutive businesses throughout school and university. After being told by a management consultant that he'd "never be able to build a team" and having his first employee quit saying his company had "no culture, no processes and no proper ways of working," Alexis has gone on to build two successful software businesses and a consulting practice serving over 600 organisations worldwide, including Google, Sony and Pepsi. Most...
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From Leukemia to Financial Adviser: How Crisis Shaped My Money Story with Michelle Taylor
It's Not About The Money
Episode Overview In this episode, I'm delighted to chat with Michelle Taylor, founder of Women in Wealth and host of the "Talk Wealthy to Me" podcast, who shares her incredibly powerful and vulnerable money story. From growing up with two parents who had completely opposite approaches to money, to being diagnosed with leukaemia at 17, to finding herself unable to buy a magazine at the airport because four credit cards were declined - Michelle's journey is a masterclass in resilience and financial transformation. Her story beautifully illustrates how our early money experiences shape us, and...
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How to Break Generational Money Blocks in 7 Days
It's Not About The Money
In this episode, I share a powerful story about a well-known financial celebrity who, despite decades of expertise and clear logical reasons, had been putting off the same property purchase for almost 20 years. What we discovered in our conversation reveals everything about why you might be undercharging, avoiding money conversations, or sabotaging your financial success - and it's not what you think. Through my seven-day money story discovery process, I'll show you how to uncover the hidden inherited survival strategies that have been passed down through three generations, affecting every...
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Always Free - How to Become Financially Free with Jason Graystone
It's Not About The Money
In this episode, I'm delighted to chat with Jason Graystone, author of "Always Free" and investor who achieved financial freedom at just 30 years old. Jason and I actually met on a ski trip with Daniel Priestley earlier this year, and I couldn't resist having him on the show to discuss his remarkable journey from hiding behind the sofa as bailiffs knocked on the door in his childhood council estate, to building a half-million subscriber YouTube channel and living completely financially free on his West Sussex farm. We dive deep into why most people never achieve financial freedom, the...
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Master Female Financial Freedom in 1 hour: Everything They Never Taught Women About Money!
It's Not About The Money
In this comprehensive masterclass episode, I share everything I learned during my 15 years working inside banks as a trained financial adviser, watching thousands of intelligent people convinced they weren't good with money. After discovering that you don't need to be rich to get started, don't need financial qualifications, and definitely don't need to love numbers to build wealth like the top 1%, I'm pulling back the curtain on the complete system that's helped thousands break free from financial stress. This is your complete guide to transforming your relationship with money - covering both...
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How to Build Rich Relationships With Selena Soo
It's Not About The Money
Episode Overview In this episode, I'm delighted to chat with bestselling author and visibility expert Selena Soo about her incredible book "Rich Relationships." After following Selena's work for years and witnessing the transformative results her expertise creates, I dive deep into her revolutionary approach to building, nurturing, and activating your million-dollar network. We explore how rich relationships - those that massively enrich the quality of your life - are truly the fastest way to get from where you are to where you want to be, especially in today's economy where trust is at an...
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Why You're Busy But Not Profitable (And The 3 Ways To Fix It)
It's Not About The Money
In this episode, I tackle one of the biggest challenges facing business owners today: working 50-70 hours a week but still lying awake wondering where all the money has gone. Through a real client case study and practical strategies, I reveal why being busy isn't the same as being profitable, and share the three fundamental ways to transform your hard work into actual profit that pays you properly. Chapters 00:00 The Busy vs. Profitable Paradox 02:45 Understanding Profit Confusion 06:07 Designing Your Life for Profit 09:13 The Importance of Knowing Your Financial Needs 12:06 Time...
info_outlineIn this deeply personal episode, I share reflections on my journey over the past 18 months and how my vision for my work is evolving. Looking back over nearly a decade of work in the psychology of money, I explain how this next phase represents not an abandonment of my previous mission, but an expansion to create greater impact.
Key Highlights
My Journey So Far
- Starting in financial services at age 18 and the shame of knowing all the practical money advice but not following it myself
- The transformative power of discovering money psychology and how it changed my relationship with money
- From weekly blogs to Facebook groups to launching the "In Her Financial Shoes" podcast five years ago
- Mentoring financial advisors individually, then in groups, and eventually creating a certification programme during lockdown
- The expansion beyond financial professionals to coaches and therapists who encounter money issues with their clients
Personal Evolution and Healing
- Receiving an ADHD diagnosis 18 months ago that prompted deep internal work
- The importance of "hiding in a good way" - turning inward to find visibility within myself
- Working with numerology, life paths and gene keys to understand my deeper purpose
- Being a mother to two boys and how this has expanded my perspective beyond women's financial empowerment
The Expanded Vision: Becoming a Global Money Visionary
- Moving from helping women heal their relationship with money to becoming a leading authority in the financial space for all
- Recognising how money itself is evolving - from digital currencies to decentralisation
- The realisation that financial trauma affects everyone, not just women
- Building a "bigger boat" rather than abandoning ship - expanding while maintaining emotional depth
Practical Changes Coming
- Closing the Wealthy Woman School in September 2025 to create space for growing the Financial Coach Certification
- Continuing certain programmes like "The Energy of Selling" for business owners
- Building more relationships and collaborations with others in the financial space
- Introducing more guest experts on the podcast, including some who might be considered competitors
- Focusing on equipping others to help their clients with money beliefs
The Money Narratives Clearing Framework
- Opening up this methodology to all professionals who want to incorporate emotional intelligence into money conversations
- Recognising that while I can only reach so many people directly, I can equip others to create wider impact
- New resources coming for existing coaches, including white-labelling opportunities for the Money Story Types tool
Final Thought
Evolution isn't without challenges. The moments when we feel we're stepping back are often when we're gathering strength to move forward. True evolution isn't about who you leave behind, but who you're finally ready to include. The work of transforming our relationship with money is both deeply personal and profoundly collective, requiring courage, vulnerability, and a willingness to examine generational stories.
Chapters
00:00 Catherine's Personal Journey and Evolution
06:05 Expanding Beyond Financial Services
12:53 The Heart of the Work Remains
18:34 Embracing Change and Visioning
24:10 Moving Beyond Healing to Empowerment
Resources:
Get my FREE book 'It's Not About The Money'
Take the Money StoryTypes® Quiz
Sign up to my FREE Newsletter
Come to our Wealth Awakening Retreat
Become a Certified Financial Coach