Breaking Money Cycles: Why You Feel Broke Even When You Have Money (10-Minute Daily Fix)
It's Not About The Money
Have you ever looked at your bank account and thought "this should feel like enough," yet still felt that familiar knot of anxiety in your stomach whenever money came up? You're absolutely not alone in this experience. This week, I'm diving deep into why you can feel broke even when you have money - and it has nothing to do with the actual numbers in your account. The real culprit? Your nervous system and how it's been programmed to recognise what feels "safe" around money. If you grew up hearing "we can't afford that" or witnessed your parents stress about finances, your body has been...
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Breaking Money Cycles - Why Saving More Money Never Makes You Feel Safe
It's Not About The Money
In this deeply personal episode, I explore why having more money often doesn't make us feel safer, and why this isn't actually a money problem - it's a meaning problem. Drawing from my own experience of nearly losing my youngest son Thomas twice in his first five weeks of life, I reveal how our "not enough" programming around money often stems from our deepest fears about being unprepared when someone we love is at risk. Through my three-zone model of receiving, holding, and giving, I break down how these inherited money beliefs create an exhausting cycle where we work harder but can never...
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Why Hustle Culture is Killing Your Success: The Long-Haul Leadership Revolution with Chris Ducker
It's Not About The Money
In this episode, I'm joined by Chris Ducker, serial entrepreneur, founder of Youpreneur, and author of the brand new book "The Long-Haul Leader." Chris shares his deeply personal journey from building multi-seven figure businesses whilst burning himself out, to being diagnosed with phase three adrenal failure, depression, and anxiety all in the same day in 2021. What emerged from that breakdown was a complete reimagining of what sustainable success looks like - moving away from hustle culture towards what he calls "long-haul leadership." We explore his Life OS framework with its four key...
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Building a Business That Runs Without You with Alexis Kingsbury
It's Not About The Money
Episode Overview In this episode, I'm joined by Alexis Kingsbury, a multi-entrepreneur who started his first business at just 12 years old, yet failed with six consecutive businesses throughout school and university. After being told by a management consultant that he'd "never be able to build a team" and having his first employee quit saying his company had "no culture, no processes and no proper ways of working," Alexis has gone on to build two successful software businesses and a consulting practice serving over 600 organisations worldwide, including Google, Sony and Pepsi. Most...
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From Leukemia to Financial Adviser: How Crisis Shaped My Money Story with Michelle Taylor
It's Not About The Money
Episode Overview In this episode, I'm delighted to chat with Michelle Taylor, founder of Women in Wealth and host of the "Talk Wealthy to Me" podcast, who shares her incredibly powerful and vulnerable money story. From growing up with two parents who had completely opposite approaches to money, to being diagnosed with leukaemia at 17, to finding herself unable to buy a magazine at the airport because four credit cards were declined - Michelle's journey is a masterclass in resilience and financial transformation. Her story beautifully illustrates how our early money experiences shape us, and...
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How to Break Generational Money Blocks in 7 Days
It's Not About The Money
In this episode, I share a powerful story about a well-known financial celebrity who, despite decades of expertise and clear logical reasons, had been putting off the same property purchase for almost 20 years. What we discovered in our conversation reveals everything about why you might be undercharging, avoiding money conversations, or sabotaging your financial success - and it's not what you think. Through my seven-day money story discovery process, I'll show you how to uncover the hidden inherited survival strategies that have been passed down through three generations, affecting every...
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Always Free - How to Become Financially Free with Jason Graystone
It's Not About The Money
In this episode, I'm delighted to chat with Jason Graystone, author of "Always Free" and investor who achieved financial freedom at just 30 years old. Jason and I actually met on a ski trip with Daniel Priestley earlier this year, and I couldn't resist having him on the show to discuss his remarkable journey from hiding behind the sofa as bailiffs knocked on the door in his childhood council estate, to building a half-million subscriber YouTube channel and living completely financially free on his West Sussex farm. We dive deep into why most people never achieve financial freedom, the...
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Master Female Financial Freedom in 1 hour: Everything They Never Taught Women About Money!
It's Not About The Money
In this comprehensive masterclass episode, I share everything I learned during my 15 years working inside banks as a trained financial adviser, watching thousands of intelligent people convinced they weren't good with money. After discovering that you don't need to be rich to get started, don't need financial qualifications, and definitely don't need to love numbers to build wealth like the top 1%, I'm pulling back the curtain on the complete system that's helped thousands break free from financial stress. This is your complete guide to transforming your relationship with money - covering both...
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How to Build Rich Relationships With Selena Soo
It's Not About The Money
Episode Overview In this episode, I'm delighted to chat with bestselling author and visibility expert Selena Soo about her incredible book "Rich Relationships." After following Selena's work for years and witnessing the transformative results her expertise creates, I dive deep into her revolutionary approach to building, nurturing, and activating your million-dollar network. We explore how rich relationships - those that massively enrich the quality of your life - are truly the fastest way to get from where you are to where you want to be, especially in today's economy where trust is at an...
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Why You're Busy But Not Profitable (And The 3 Ways To Fix It)
It's Not About The Money
In this episode, I tackle one of the biggest challenges facing business owners today: working 50-70 hours a week but still lying awake wondering where all the money has gone. Through a real client case study and practical strategies, I reveal why being busy isn't the same as being profitable, and share the three fundamental ways to transform your hard work into actual profit that pays you properly. Chapters 00:00 The Busy vs. Profitable Paradox 02:45 Understanding Profit Confusion 06:07 Designing Your Life for Profit 09:13 The Importance of Knowing Your Financial Needs 12:06 Time...
info_outlineIn this forward-thinking episode, I'm joined by Emmy award-winning media entrepreneur and futurist Natalie MacNeil to explore the radical transformation of money happening before our eyes. From decentralised finance to community wealth-building, we dive deep into what the future holds for how we earn, save, and invest.
The Dragonfly Metaphor
- Richard Rudd's story of the dragonfly as a metaphor for our current financial transformation
- Water nymphs living underwater with no concept of flying - representing our current understanding of money
- The biological impulse to climb up and transform into something completely different
- How we're about to experience a shift as dramatic as moving from water to flying through air
From Individual to Collective Wealth
- The shift from individual wealth-building to community-focused financial systems
- How AI, robotics, automation, and blockchain will converge to change everything
- The "zero cost margin scenario" - when robots can produce almost everything for nearly free
- Why community and focusing on "being human" becomes crucial as machines replace human labour
Decentralised Finance Revolution
- How fiat currency is backed by trust, not gold, creating vulnerability to government money printing
- The concept of being "your own bank" through decentralised finance
- Smart contracts replacing traditional intermediaries like bankers and lawyers
- Decentralised Autonomous Organisations (DAOs) returning power to communities
- Real examples already happening: Tesla robo-taxis that can work and earn money autonomously
New Forms of Wealth Creation
- Why future wealth won't come from jobs but from owning the machines and AI doing the work
- Capital ownership becoming more crucial than ever
- Examples of productive digital assets and cryptocurrency staking
- The importance of creating a "low burn digital life" with location independence
Portfolio Allocation and Risk Management
- Natalie's 15% crypto allocation vs traditional financial advice of 2-3%
- The importance of age and risk tolerance in allocation decisions
- Warning against valueless meme coins and alt coins without real utility
- Focus on coins with genuine technology and long-term value propositions
Values-Based Investing in Digital Assets
- Screening investments for environmental impact and sustainability
- Using AI tools to analyse portfolio alignment with personal values
- The concept of money as "a prayer" - investing with sacred intention
- Gradual transition rather than wholesale portfolio changes
Practical Implementation Strategies
- Using AI to create personalised financial education courses
- Building custom GPTs as investment advisors with daily market updates
- Incorporating emotional forecasting and fear/greed index monitoring
- The tokenisation of real-world assets like property for easier transactions
Preparing the Next Generation
- How financial education will be radically different in five years
- Teaching children about digital assets and decentralised systems
- The importance of understanding both traditional and future financial systems
Final Thought
This transformation requires both practical preparation and spiritual growth. As robots free up human time, we must explore deeper questions about purpose, abundance, and what it means to be human. The future is moving from scarcity to abundance - but only for those who prepare and adapt.
Chapters
00:00 Introduction to the Future of Money
02:52 The Dragonfly Metaphor: Transitioning to New Realities
05:48 From Individual Wealth to Collective Wealth
09:07 The Role of Community in the Future Economy
12:01 Decentralized Finance: A New Financial Paradigm
15:02 Opportunities and Risks in the New Financial Landscape
18:02 Capital Ownership and the Rise of AI
20:46 Investing in the Future: Strategies for Success
23:59 Navigating Risks in the Digital Age
27:14 Understanding Cryptocurrencies: A Beginner's Guide
35:35 The Concept of VisionCoin
38:04 Investing in Decentralized Finance
40:50 Ethical and Values-Based Investing
42:40 Tokenization of Assets
44:52 Practical Steps for Ethical Investing
50:02 Leveraging AI for Financial Education
56:27 The Emotional Aspect of Investing
01:00:29 Preparing for a New Financial Paradigm
Resources:
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Take the Money StoryTypes® Quiz
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Come to our Wealth Awakening Retreat
Become a Certified Financial Coach
Discover how to screen your investment portfolio with an ethical lens
Explore the AI Dream Team Course (Please note we are an affiliate for this course which means we may earn an affiliate commission for any purchases) I have personally invested and completed this course to help me save hours of time in my business.
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Listen to podcast episode: Understanding your deep resistance to success through the lens of Gene Keys