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The £50K Month Lie: Why Scaling Broke Me

Release Date: 07/07/2025

Breaking Money Cycles: When Breaking Money Cycles Means Breaking Relationships

It's Not About The Money

I lost one really deep friendship when I started changing my relationship with money - not because I became a different person or got arrogant, but because I stopped being who they needed me to be. What nobody talks about when breaking money cycles is that sometimes the people closest to you have the most invested in keeping you exactly where you are. This is the conversation I've been avoiding since we started this series because it's messy, it's painful, and it doesn't have a tidy solution. But if you've been setting boundaries and healing your relationship with money, you've probably...

Breaking Money Cycles: Why You Can't Stop Putting Others First With Money

It's Not About The Money

What would happen if you stopped holding all the responsibility with money? If you weren't the rescuer or the provider, the generous one - would people still value you and would you still matter? That may sound like a rather odd question, but right now there are thousands of people searching terms like "Why do I always put others first with money?" and "How do I stop feeling guilty spending money on myself?" because so many of us are trapped in what I refer to as the caretaker money cycle, where your mind and your body have literally learnt that giving money away equals safety, love, and...

Breaking Money Cycles: Debt, Shame and Forgiveness

It's Not About The Money

If money has been feeling rather heavy for you recently, or maybe you're waking up in the middle of the night worrying about money, I want you to first of all know that you are not alone and there is absolutely nothing wrong with you if you have debts. This episode is specifically about debt and shame, and I'm going to be sharing what happened for me when I was in £35,000 of debt - a story I've rarely told publicly because of the deep shame I carried around it for years. The truth is, debt isn't just about the numbers on a statement; it's about the weight of secrecy, the fear of judgement,...

Breaking Money Cycles: The Real Reason You Can't Create Consistent Income (It's Not Your Marketing)

It's Not About The Money

What if next month's revenue felt as reliable as your morning coffee? As a financial expert who's helped thousands of business founders to steady their income, I can honestly tell you this: you've already done the hard part - people want what you sell. Let's make the good months stick. Feast and famine cycles aren't personal failures, and it's not even your marketing. It's a pattern that your body and your business have learnt to repeat. Today, I'm going to widen your capacity to receive money, to hold and to give, and pair it with some really simple, practical planning strategies so that...

Breaking Money Cycles: Why You Make Your Worst Financial Decisions When You're Overwhelmed

It's Not About The Money

Have you ever felt so overwhelmed by a money decision that you've Googled "best savings account," opened 17 tabs, read 18 articles, and ended up way more confused than when you started? Here's the trap we all fall into: when we're stressed about money, we think the answer is more information - one more podcast, one more YouTube video, one more expert opinion that will finally make it all make sense. But that information is actually making the overwhelm worse. Today, as a former financial adviser with 20 years of experience, I'm showing you what's actually happening in your brain when you try...

Breaking Money Cycles: Why You Hide from Your Numbers (And How to Build Financial Courage)

It's Not About The Money

I've spent the last 10 years trying to find the perfect financial management system for my business and personal finances, and here's what I've discovered: it doesn't matter which system you implement if the one thing avoiding the numbers is you. As a qualified financial advisor and somatic money expert, I can tell you with absolute certainty that financial avoidance has nothing to do with lack of financial education - it's a protection response your body has learned. When you retrain that response, money stops feeling like a threat and starts feeling like simple, neutral information. Today,...

Breaking Money Cycles: Why You Self-Sabotage When Things Go Well

It's Not About The Money

Have you ever achieved a major financial milestone - landed a big client, hit a revenue goal, or finally built up your savings - only to watch yourself systematically self-sabotage it within weeks? Maybe you suddenly took on underpriced work, made an impulsive expensive purchase, or created some drama that torpedoed your success. If this sounds familiar, I need you to understand something crucial: this isn't weakness, it's not a character flaw, and it's not lack of willpower. This is your nervous system literally treating financial success like a threat to your existence. Right now,...

Breaking Money Cycles: Financial Trauma - The Hidden Cost of Being the Affordable Option

It's Not About The Money

If you've ever caught yourself saying "I don't want to price myself out of the market" or felt that familiar guilt creeping in when considering raising your prices, you're about to discover why being the affordable option is actually a financial trauma response. The hidden cost of undercharging isn't just the money you're leaving on the table - it's the cycle of resentment, exhaustion, and trauma responses that keep you trapped in patterns of unworthiness. In my book "It's Not About The Money," I explore how under-earning often starts as a trauma response where we overwork to prove ourselves,...

Breaking Money Cycles: Why You Feel Broke Even When You Have Money (10-Minute Daily Fix)

It's Not About The Money

Have you ever looked at your bank account and thought "this should feel like enough," yet still felt that familiar knot of anxiety in your stomach whenever money came up? You're absolutely not alone in this experience. This week, I'm diving deep into why you can feel broke even when you have money - and it has nothing to do with the actual numbers in your account. The real culprit? Your nervous system and how it's been programmed to recognise what feels "safe" around money. If you grew up hearing "we can't afford that" or witnessed your parents stress about finances, your body has been...

Breaking Money Cycles: Why Saving More Money Never Makes You Feel Safe

It's Not About The Money

In this deeply personal episode, I explore why having more money often doesn't make us feel safer, and why this isn't actually a money problem - it's a meaning problem. Drawing from my own experience of nearly losing my youngest son Thomas twice in his first five weeks of life, I reveal how our "not enough" programming around money often stems from our deepest fears about being unprepared when someone we love is at risk. Through my three-zone model of receiving, holding, and giving, I break down how these inherited money beliefs create an exhausting cycle where we work harder but can never...

More Episodes

In this vulnerable episode, I share the untold story behind hitting £50,000 months and how success nearly broke me mentally, emotionally, and physically. Rather than celebrating these income milestones, I reveal the shame, overwhelm, and toxicity that comes with scaling without boundaries - and the complete business transformation that saved my sanity.

The Moment That Changed Everything - Summer 2023

How my mum discovering my £50K bank statement triggered intense money shame
The guilt of making money "easily" when others, including my mum, had to struggle
My immediate response: dismissing it as a "one-off" rather than owning my success
The realisation that my nervous system was rejecting wealth because it felt dangerous to have more than people I love

The Reality Behind the Success - What Nobody Talks About

Running 15 different courses and offerings simultaneously: mini courses, evergreen programmes, books, podcast, workshops, membership, certification, mastermind, pensions course, investing course, budgeting course
The overwhelming complexity of multiple revenue streams running at once
How my two biggest profit generators (12-month mastermind and signature money programme) required constant client acquisition
The crushing responsibility of paying team wages on top of my own income

The Neurodivergent Entrepreneur's Dilemma

How my 2023 ADHD diagnosis explained my love of creating and my overwhelm with complexity
The creativity trap: what was joyful and easy became my kryptonite
Why neurodivergent brains struggle with "more" - the million pieces of information running simultaneously
The toxic scaling trap fuelled by online business gurus pushing "make more, hire bigger teams, create more products"

My Great Simplification Journey - What I Actually Did

Taking August 2024 completely off (with a separate episode on how to do this)
Pausing my podcast for five months - the first break in five years
Closing my mastermind (biggest income generator) and stopping launches for my second biggest programme
Letting go of a key team member and hibernating whilst travelling Canada with my family
The breakthrough conversation with Richard Branson on Necker Island about his circle analogy

The Rule of Five Framework for Overwhelmed Entrepreneurs

One target market - you can't serve everybody without serving nobody
One problem solved - going deep rather than wide, partnering with others for different solutions
One offer - mastering one thing completely rather than multiple offerings
One platform - I chose LinkedIn and became top 30 money content creator in UK within 90 days
One year - committing to this focus for 12 months without wavering

My Personal Implementation Story

Returning to my core: financial coach training for professionals wanting to help clients with money
Focusing on my Money Narrative Clearing Framework as the one thing with biggest impact
Investing in LinkedIn mastery course and achieving top 30 UK money creator status
Four speaking opportunities in 90 days, including one at the O2
Stripping back to part-time PA and couple of VAs only

The Financial Permission I Gave Myself

Living off investments and savings for a year to remove financial pressure
Paying myself from savings pots rather than staying in constant launch mode
Overcoming stories about "wealth experts should be making loads of money consistently"
Understanding my numerology: coming out of year 9 (completions/letting go) into year 1 (new beginnings) and now year 11 (spiritual teacher/volatile emotions)

The Success Lessons Nobody Teaches You

Success Can Be Lonely:

How entrepreneurship isolates you from meaningful connections
Making 2025 my "year of relationships" - every decision based on improving relationships with self, others, and business collaborations

Success Trauma Is Real:

How your nervous system can interpret success as danger
Generational money patterns affecting permission to hold wealth
The need to heal success trauma before scaling

Complexity Is the Enemy of Clarity:

More offers don't equal more money - confused minds don't buy
Confused CEOs don't lead well
The power of saying "not right now" to ideas and opportunities

Creativity Needs Boundaries:

Visionaries need creative outlets outside their business
The danger of relying solely on business for fulfilment and joy
What happens when you want to sell or retire - preparation for life beyond business

Neurodivergent Entrepreneurs Have Different Rules:

Traditional business models can be harmful to neurodivergent brains
Building business around family priorities and personal energy patterns
Working 9-3, no evening webinars, extended wind-down time for nervous system regulation

Where I Am Now - The Results of Simplification

Significantly more space in my calendar and less stress
Lower revenue but exponentially more joy and fulfilment
Two focused businesses: UK financial coach training, Jersey personal brand with one container (Energy of Selling mini-mastermind)
Smaller, happier, more focused team with better time freedom
Dramatically improved mental health and expanded relationships
Recognition that wealth is built on focus, not complexity

Practical Action Steps for Overwhelmed Entrepreneurs

Audit your offerings - what can you cut that's not bringing joy or revenue?
Check your nervous system - is success feeling safe? Address money stories holding you back
Apply the Rule of Five - where can you simplify across all five areas?
Honour your neurodivergence - what actually works for your brain and energy?

Redefine success - give yourself permission to prioritise wellbeing over revenue

Final Thought

This episode emphasises that real wealth isn't just about the money you make - it's about the life you get to live whilst making it. If your success is costing you your sanity, it's time to redefine what success looks like and feels like. My £50K months didn't make me happier; they just made me busier.