Sales & Marketing Strategies with Debbie Howard
The Inner Circle of Senior Living
Release Date: 09/24/2020
2025 Predictions for Senior Living
The Inner Circle of Senior Living
In this episode, show host Scott McCorvie describes the top 10 predictions that will happen to our senior living industry during 2025. This includes predictions on senior living operational performance, labor and wages, market rate growth, new development, acquistion activity, and record transactions. Scott McCorvie can be contacted at .
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2024 Election Results on Senior Living
The Inner Circle of Senior Living
In this episode, show host Scott McCorvie discusses how the 2024 election results could impact the senior living industry. Scott McCorvie dicusses how the new adminstration's policies could impact many different areas and aspects of senior living as well as how the recent Federal Reserves decrease in interest rates will impact our senior living industry for years to come. Scott McCorvie can be contacted at .
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Implementing Culture in Senior Living Ops w/ Rich DeLong
The Inner Circle of Senior Living
In this episode, show host Scott McCorvie and Rich Delong, Senior Director of Experience at SRI Management discuss the importance of culture in senior living. Rich and Scott discuss why culture is so mission-critical in senior living, how to effectively implement culture in your senior living organization, how to measure the impact of culture, and different ways culture can improve the operational, reputational, and financial performance of your senior living community. Scott McCorvie can be contacted at and Rich DeLong at .
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Targeting & Engaging the Boomer Generation w/ Nikki Jo Olsen
The Inner Circle of Senior Living
In this episode, Scott McCorvie and Nikki Jo Olsen discuss how to target, attract, and engage, and the new Baby Boomer generation of demand. We discuss what defines Active Adult and how Active Adult is really leading the way in providing the amenities, services and engagement that the Baby Bommer generation wants and desires. Scott McCorvie can be reached at .
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Generating & Closing Organic Leads w/ Deborah Howard
The Inner Circle of Senior Living
In this episode, show host Scott McCorvie and Debbie Howard, CEO of Senior Living SMART, discuss how critical organic lead generation is in the overall senior living sales and marketing platform. Debbie and I discuss the different types of leads, how to best process and utilize the leads, and some best practices on generating more organic leads at your community. Scott McCorvie can be reached at and Debbie Howard at
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Why The Future of Senior Living Relies on Engagement w/ LE3 Solutions
The Inner Circle of Senior Living
In this epsiosde, show host Scott McCorvie and Kelly Stranburg & Sara Kyle at LE3 Solutions discuss how important resident engagement and programming is in senior living and really the driver to help maintain product relevency into the future. . Sara Kyle's LinkedIn Profile: Kelly Stranburg's LinkedIn Profile: Show Host Scott McCorvie can be reached at or by visiting the website, .
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Leveraging Surveys to Improve Resident Satisfaction w/ Lynn Ackerman
The Inner Circle of Senior Living
In this episode, show host Scott McCorvie and Lynn Ackerman, co-founder of Sensight Surveys, discuss all the amazing benefits of implementing survey compaigns into your senior living communities. To learn more about Sensight Surveys, visit their website or call 630-237-4138. Scott McCorvie can be reached at and more info on Vita Senior Living can be found at .
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Scott McCorvie joins the 100 Club Podcast
The Inner Circle of Senior Living
In this episode, show host Scott McCorvie () joins Cory Mitchell and Michael Moye on their 100 Club Podcast to put me in the hot seat and get my thoughts on various issues impacting our industry. Be sure to connect with Cory and Michael on LinkedIn (links below) and subscribe to their 100 Club Podcast on any of the podcast platforms.
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Top 10 Ways to Improve Occupancy
The Inner Circle of Senior Living
Show Host Scott McCorvie, CEO of Vita Senior Living, discusses the top 10 effective strategies to improve senior living occupancy in the current post-covid environment. Each of these occupancy improving strategies are cost effective and don't take a dime of advertising dollars. Do you have additional strategies? Please email me at or visit . And, visit for the latest senior living investment news.
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Announcing Vita Senior Living!
The Inner Circle of Senior Living
In this episode, show host Scott McCorvie discusses his new venture, Vita Senior Living. Scott discusses the orgin of the name, the mission, the investment stratagy, and the operations platform. Learn more at or contact me at .
info_outlineIn this episode, Debbie Howard joins the Inner Circle of Senior Living discuss the latest trends in senior living sales and marketing. Debbie leverages her experience at some of the larger operators to discuss COVID-19 strategies, social media, effective advertising, and so much more. Debbie can be reached at www.seniorlivingsmart.com and Scott McCorvie can be reached at [email protected], and www.srgrowth.com.