Eric Jorgenson on Lessons from Startups, Scribe Media’s Revival, and the Power of Writing Your Book
Inner Edison Podcast by Ed Parcaut
Release Date: 08/05/2025
Unveiling the Reality of Hollywood: Tracy Christian on Adaptation and Entrepreneurship
Inner Edison Podcast by Ed Parcaut
On this episode of the Inner Edison Podcast, host Ed Parcaut sits down with Tracy Christian, a powerhouse talent agent and entrepreneur. Tracy shares her journey from growing up in Jersey to making her mark in Hollywood, carving out a decades-long career as a successful talent agent and, more recently, launching her own plus-size luxury clothing line, Sante Grace. They discuss the evolving landscape of the entertainment industry—how streaming, technology, and consolidation are impacting actors, agents, and local economies alike. Ed and Tracy dive into the real challenges of entrepreneurship:...
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Unlocking Consciousness: Charley Johnson on the Chief Conscious Officer Revolution
Inner Edison Podcast by Ed Parcaut
Welcome to the Inner Edison Podcast! In this episode, hosts Ed Parcaut and Charley Johnson dive deep into what it means to be a "Chief Consciousness Officer" and why businesses of the future might need someone focused on consciousness at the highest level. Charley Johnson shares his journey from business owner to non-profit leader, revealing how a pivotal encounter in a gym sauna ignited his search for spiritual guidance and greater awareness. The conversation takes fascinating turns, from the potential of AI becoming conscious, to shifts in political and social structures, to how bias shapes...
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Leverage the Power of Storytelling: Neuroscience, Lead Magnets, and the Author's Journey
Inner Edison Podcast by Ed Parcaut
In this engaging episode, Ed Parcaut sits down with publishing expert, author, and former film & TV producer Aurora Winter to explore the power of books as authority builders and business growth tools. Discover Aurora’s journey from screenwriting and producing television in Canada to launching multiple successful businesses through publishing—plus her deep dive into the neuroscience of communication and why storytelling matters more than data alone. You’ll learn practical tips on using books (and even short books) as lead magnets, how to turn your expertise into a compelling story...
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From Failure to Fortune: Nathan Seal’s Entrepreneurial Journey in Spain
Inner Edison Podcast by Ed Parcaut
In this episode of the Inner Edison Podcast, Ed Parcaut and Connard Hogan sit down with serial entrepreneur Nathan Seal to explore the power of unexpected opportunities that grow from setbacks. Nathan shares the fascinating journey that led him from England to Spain—an adventure sparked by a university rejection and a twist of fate that changed his life forever. Nathan delves into his experiences building a business empire in Ibiza, touching on everything from running bars and a concierge company to navigating the highs and lows of real estate. He and the hosts discuss the challenges of...
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From Garage to Global: E-Commerce Fulfillment Secrets with William Carlin
Inner Edison Podcast by Ed Parcaut
In this episode of the Inner Edison Podcast, hosts Ed Parcaut and William Carlin dive into the evolving world of e-commerce fulfillment. William Carlin, co-founder of Racklify—the largest online marketplace connecting merchants and fulfillment providers—shares his journey from wholesale distribution to building a tech-enabled logistics platform. Discover how Racklify is making it easier for small and large businesses to find the perfect warehouse partner, avoid common pitfalls, and scale efficiently. Whether you’re selling products from your living room or running a multi-million dollar...
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From Bands to Brands: Matt Diamante on Agency Life & AI
Inner Edison Podcast by Ed Parcaut
Join host Ed Parcaut as he sits down with Matthew Diamante from Hey Tony Agency to explore how AI tools like ChatGPT are revolutionizing content creation, marketing, and day-to-day business operations. From practical applications and cost-saving strategies to the evolving SEO landscape and the importance of staying ahead with tech skills, this episode dives deep into what agencies and professionals can do to thrive in the age of artificial intelligence. Hear personal stories, actionable prompts, and insider advice on using AI for everything from writing and graphics, to boosting your online...
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Busting Publishing Myths: Terry Whalin Reveals Secrets for Author Success
Inner Edison Podcast by Ed Parcaut
Want to get your book published and into the hands of readers? This episode is a must-listen! Host Ed Parcaut welcomes publishing expert Terry Whalin to break down the world of traditional, self, and hybrid publishing. Discover insider tips on making your book look professional, avoiding common pitfalls, and building a successful author platform. From industry stories and marketing strategies to the secrets behind bestsellers like "Chicken Soup for the Soul," Terry Whalin shares practical advice for navigating contracts, boosting book sales, and promoting your work—whether you’re a...
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Crashing, Burning, and Thriving: Transition Tips from a Royal Canadian Air Force Veteran
Inner Edison Podcast by Ed Parcaut
What happens when a decorated Royal Canadian Air Force veteran takes on the challenge of civilian life—and transforms adversity into a mission to empower leaders everywhere? In this conversation, Ed Parcaut sits down with leadership coach Isabelle Fortin, who shares her powerful story of finding purpose after the military and how she helps businesses build stronger, more resilient teams. Listen as Isabelle candidly discusses the tough transition out of service, the deep importance of purpose and connection, lessons from military leadership, and why true impact in business starts at the...
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The Importance of Money Psychology for Business Owners: Lessons from Monica Kaufman
Inner Edison Podcast by Ed Parcaut
On this episode of the Ed Parcaut podcast, host Ed Parcaut sits down with financial expert Monica Kaufman for a deep dive into the psychology of money, financial empowerment, and the realities of being a business owner. Monica shares insights from her 20+ years as a CFP, revealing why financial literacy is essential and how anyone—regardless of their background—can take control of their financial future. From practical tips on resilience and business planning, to stories of everyday people building wealth, Monica explains the importance of emotional grit and adapting financial habits for...
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Blending Passion and AI: Erich Archer’s Guide to the Future of TV and Filmmaking
Inner Edison Podcast by Ed Parcaut
On this episode of the Inner Edison podcast, host Ed Parcaut sits down with Erich Archer, a veteran of the TV industry and a pioneer in AI-powered video production. From MTV’s studios to running a nonprofit TV station, Erich shares his journey through the evolving world of film and television—and how AI is opening up new frontiers in creative storytelling. Dive into a fascinating conversation about the tools transforming video production, including ChatGPT, Midjourney, Sora, and more. Whether you’re a filmmaker, entrepreneur, or curious about the future of creativity, Erich reveals...
info_outlineHow do you go from Michigan small business roots and San Francisco startups to the frontlines of reviving a beloved publishing company—and what have you learned along the way? In this insightful episode, host Ed Parcaut sits down with Eric Jorgensen, CEO of Scribe Media, author, operator, and entrepreneur.
Eric opens up about his journey from working in venture-backed Silicon Valley startups (including his decade-long run at Zaarly), to publishing his own books, and eventually stepping in to save Scribe Media after its near-collapse. Drawing from his background as both an operator and an author, Eric shares the skills that helped him navigate crisis, what it means to truly listen to customers, and why clear communication between product and audience is the key to building anything lasting.
You’ll hear:
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The difference between self-publishing, traditional publishing, and why owning your book matters
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Insider lessons from the “jobs to be done” framework for understanding what customers really need
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Real talk on the challenges and rewards of writing a book (including typos, reviews, covering niche topics, and the emotional journey behind every decision)
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How Eric and his team helped bring Scribe Media back to life—and what the future holds for authors
Whether you’re an entrepreneur thinking about taking your story to the page, or a curious listener interested in business turnaround stories, this episode is packed with honest advice, personal stories, and practical tips on telling your story and building your authority.
Learn more about Scribe Media, writing your own book, and why sometimes the best path forward is helping others share what they know with the world.
Connect with Scribe Media:
https://scribemedia.com
Connect with Ed Parcaut:
https://edparcaut.com
Ready to become the authority in your industry? Press play and find inspiration for your own journey!
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