Growth vs. Loyalty: A Battle for the Heart of Healthcare Consumers
The Innovation Accelerator Podcast
Release Date: 03/29/2023
The Innovation Accelerator Podcast
Continuing our Reinventing the CMO podcast series, we bring to you the latest edition featuring , SVP, chief marketing and communications officer, and digital engagement leader at . He is responsible for marketing, communications, digital engagement vision, and strategy. He is a transformative industry leader who has built strong teams that have had a positive impact on healthcare and marketing. He is a firm believer in putting the customer first in marketing and authenticity in communications striving to innovate while getting the basics right by delivering the right message to...
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info_outline- Setting the stage on "growth versus loyalty"
- Healthcare consumerism and its changing impact on people and communities
- Establishing a framework for a full end-to-end journey in healthcare
- Pain and suffering in healthcare scheduling
- The importance of similar names and storefronts and clinics
- Garbage in, garbage out sentiment in the work of health systems
- Consumer acquisition and its impact on health systems
- Methods to alleviate workforce shortages and staff displacement
- Prioritizing goals and aligning priorities across departments
- The challenge of achieving a commonality of goals
- How different departments can work more closely together
- Patient experience's influence on retention
- Feedback and improving patient experience
- Strategic business development goals and profitability in healthcare
- Understanding diverse perspectives on telehealth and online scheduling
- Metrics for success in healthcare
- Providing a cohesive and intuitive patient journey
- Digital front doors: where they work, where they fail
- Social media and privatized healthcare media
- Health equity's connection to patient engagement
- Younger doctors as advocates for digital tools
- Building patient trust in providers and programs
- Technology and data failures in healthcare
- Creating effective content and data for patients
- Measuring success and failures, and what metrics matter
- How to test marketing systems in healthcare
- The idea of secret patients in healthcare
Show Resources