Libsyn Directory

[Top Agency Series] Creating Effective Marketing Strategies With Mark Emond of Demand Spring

Release Date: 03/27/2024

[eCommerce & Israel Business Series] How Getida Recovers Millions for Sellers With Yoni Mazor

INspired INsider Podcast

Yoni Mazor is the Chief Growth Officer at Getida, a company dedicated to maximizing profits for sellers through effective FBA reimbursements. With a wealth of knowledge in navigating Amazon's complex reimbursement processes, Yoni and his team at Getida employ a data-driven approach to identify and rectify inventory and financial discrepancies for Amazon sellers. Before co-founding Getida, Yoni launched and grew an Amazon FBA venture to $20 million in annual revenue, highlighting his profound grasp of the e-commerce sector. Yoni's blend of military intelligence expertise from the IDF and...

[Top Agency Series] The Magic of Direct Response and AI in Nonprofit Growth With Mike Nellis

INspired INsider Podcast

Mike Nellis is the Founder of Authentic, a marketing agency that specializes in online fundraising, media, and creative design, and has helped raise over $1 billion online. With a deep-rooted political background, including work for Barack Obama's presidential campaign, Mike possesses a profound understanding of engaging communities and stakeholders digitally. He's also the Founder of Quiller.ai, an Adweek 2023 AI Efficiency Award-winning tool designed to revolutionize online fundraising using generative AI technology. In this episode… In the competitive world of online fundraising and...

[Top Agency Series] Scaling a Content Agency With David Tile of Article-Writing Co.

INspired INsider Podcast

David Tile is the Founder and CEO of Article-Writing Co., a rapidly expanding content creation agency in North America. He has a proven track record of transforming businesses by providing top-quality content that significantly improves their SEO ranking, enhances websites with compelling and industry-relevant blogs and website copy, and drives successful email campaigns. David's expertise extends beyond content creation to transforming emerging entrepreneurs and C-suite executives into thought leaders. Before establishing Article-Writing Co., David served as the Chair of Marketing &...

[Top Agency & SaaS Series] SaaS Solutions To Screen Your Innovation Ideas With Ian Ash

INspired INsider Podcast

Ian Ash is Co-founder of Dig Insights, a tech-enabled insight and strategy consultancy on a mission to help insights teams answer the question "what next?" He is the Creator of Upsiide, an innovation insights platform that allows researchers and marketers to test ideas, concepts, and communications in a fast, clever, and cost-effective way. Ian has over 20 years of experience leading large-scale international market research projects across different industries. He provides his clients with expertise in brand valuation, data mining, customer segmentation, market optimization, concept testing,...

[SaaS Series] The Power of Data in Business Success With Jan Kestle of Environics Analytics

INspired INsider Podcast

Jan Kestle is the President of Environics Analytics, a marketing and analytical services company that produces data products and software. Specializing in proprietary data, purpose-built software, and industry-focused consulting, Environics Analytics provides data-driven analytics to help organizations of all sizes better understand customers and markets. Jan has been a leader in the marketing information industry for over fifty years, helping customers turn data and analytics into insight, strategy, and engagement. She is an expert in using statistics and mathematics to help solve business...

[Top Agency Series] Mastering OOH Advertising: Tips and Insights With Amanda Dorenberg of COMMB

INspired INsider Podcast

Amanda Dorenberg is the President of Canadian Out Of Home Marketing & Measurement Bureau (COMMB), the national organization for the Canadian out-of-home industry of advertisers, advertising agencies, programmatic tech stacks, and OOH companies/operators. She is a technology and media executive passionate about disrupting traditional industries via new and emerging tech. Amanda's work has been featured in Forbes Tech and Wired Magazine, among other top national and international media outlets. As the CEO of Billboard Canada, Amanda is responsible for driving innovative change across...

Harnessing the Power of Data To Drive Business Growth With Luke Komiskey

INspired INsider Podcast

Luke Komiskey is the Founder and CEO of DataDrive, a consulting firm specializing in managed analytic services. With over a decade of experience, Luke has played a pivotal role in making data analytics more accessible to various businesses. Under his leadership, DataDrive has evolved into a global team of professionals, supporting over 150 organizations across healthcare, public education, manufacturing, and software. Luke’s approach emphasizes transforming data into actionable insights, aiding organizations in making faster and more informed decisions. His passion for simplifying complex...

[Top Agency Series] Navigating Economic Cycles in Commercial Design With Greg Quinn of X-Design Inc.

INspired INsider Podcast

Greg Quinn is the CEO and Principal of X-Design Inc., a highly regarded interior design firm in Canada. As a founding principal of the company, he has overseen the successful execution of more than 3,000 projects for clients across the globe, delivering innovative and effective solutions that meet their specific requirements and expectations. Greg possesses a strong background in strategic planning, design development, interior design, and project management, with over 29 years of experience in firm leadership. He has also served as the President of The Association of Registered Interior...

[Top Agency Series] Effective B2B Marketing Strategies With Shaheem Alam of FiveRings Marketing

INspired INsider Podcast

Shaheem Alam is the Co-founder and CEO of FiveRings Marketing, a full-service agency helping B2B companies in the US create repeatable, scalable, and predictable sales and marketing strategies to grow more revenue. He started his entrepreneurial journey at 20, with his first venture showing him incredible highs and crushing lows. Before FiveRings Marketing, Shaheem was in sales, doing door-to-door sales and growing massive sales teams. He has also been a member of TEC Canada, an account executive at RenoRun Inc., a direct sales executive at Eco Energy Home Services Inc., and founded...

[Top Agency Series] Leveraging the Voice of Customer Research With Andrea Wolkofsky of shyft digital

INspired INsider Podcast

Andrea Wolkofsky is the Co-founder of shyft digital, a marketing agency specializing in assisting marketers and business owners to find their authentic voice when communicating with their target audience. She is an experienced sales and marketing professional with a demonstrated 20+ year history of working in the sales, marketing, and advertising industry. Andrea is passionate about helping companies communicate their message to their audience in the most authentic way possible through branding, messaging, websites, social media, paid ad campaigns, or other digital or traditional means of...

More Episodes

Mark Emond is the Founder and CEO of Demand Spring, an integrated revenue marketing consultancy working with B2B marketers in building and implementing the marketing strategies and technology stacks that drive transformation and top-line results. The firm works with organizations ranging from high-growth Series C companies to Fortune 500 organizations.

Before founding Demand Spring, Mark spent 15 years in marketing leadership roles at IBM, Cognos, Watchfire, and Corel. He also serves and supports the development of young people as the VP of Competitive, Player and Coach Development with West Ottawa Basketball, the Head Coach for the Capital Region's female team at the Ontario Summer Games, and the Head Coach of the U16 Girls West Ottawa team.

In this episode…

Marketing is the backbone of any successful business, but it's not always easy to get it right. So, where can you get the partner you need to take your marketing to the next level?

According to industry expert Mark Emond, understanding your customer's buying journey is the key to building effective marketing strategies that drive results. By analyzing customer behavior, identifying key touchpoints, and optimizing marketing strategies, companies can create tailored marketing solutions. However, given the complexity of the process, many businesses lack the expertise required to achieve this. With years of experience in content, digital marketing, and technology, Mark shares how he's built an integrated revenue marketing consultancy to help businesses transform their marketing practices and deliver exceptional customer experiences.

In this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz chats with Mark Emond, Founder and CEO of Demand Spring, to discuss how companies can take their marketing practices to the next level. Mark talks about Demand Spring, identifying buyer journeys to create targeted content, marketing strategies for financial services, and the main challenges CMOs face in B2B marketing and how to overcome them.

In this episode…

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